Chatting with LG rep - He said:
"The LG servers are currently down for maintenance, LG is currently working on fixing this and should be back up soon".
That was a scripted BS answer - who takes down servers for routine maintenance on New Years Day. I dug a little deeper and he confirmed the servers "crashed and LG is trying to fix"
I also asked him to pass upstream that a proactive effort from LG to the Community on the status would have helped a lot of people not waste their day trying to fix something that they couldn't.