But it is incredibly klutzy when you compare it with the apps from other FTA broadcasters, and even the PayTV services and other streaming services.
These apps are specifically written for LG TVs with all the features used. For example, my TV came with a "magic remote", and all the other apps make use of it, but enabling HBBTV and using the Freeview alternative sees none of those features available. It frustrates people who are technology literate, so would be very frustrating for those who are not. In the end, you give up and find something else to watch.
If their advertisers only realised this and actedm we might get a change, but after years of waiting, I'm not holding my breath.