News Reporter

World Water Day, observed every year on March 22, serves as a reminder to all of the importance of clean drinking water. It brings attention to global challenges such as water scarcity and pollution, advocating for collective efforts to ensure universal access to safe water. At the forefront of this mission is the LG Water Science Lab, dedicated to developing solutions that help provide customers with the highest quality water. In honor of World Water Day, this article takes a look at the essential work of the lab’s passionate and highly-trained experts, known as “water sommeliers.” A Water Sommelier’s Daily Routine: The Science of Taste Dedicated to making a real difference, LG’s water sommeliers analyze the taste and quality of water with the same level of precision as wine sommeliers evaluate wine. Their role is to ensure that water from LG’s premium water purifiers and filtration systems is as safe and refreshing as possible. The Water Science Lab’s water evaluation process begins with meticulously prepared samples to prevent contamination. Given that water’s flavor and scent can be influenced by the slightest changes in the testing environment, water sommeliers avoid heavily seasoned foods, alcohol or cigarette smoke before testing. They conduct “blind” sensory evaluations to assess water taste and use state-of-the-art equipment to analyze water components for impurities. Beyond sensory evaluations and quality analysis, their responsibilities include product research and filter development, contributing to the advancement of LG’s filtration technologies for consistently pure and great-tasting water. LG’s Water Research: A Passion for Safer, Better-Tasting H2O LG employs scientifically-proven methods to safeguard the water quality provided by its purifiers, including those in other LG appliances such as refrigerators. While the primary focus is on filtration systems, research also encompasses water composition and impurity analysis, crucial for optimal performance across various appliances, such as preventing water spots on dishware in dishwashers. Certified by the Korea Laboratory Accreditation Scheme, the LG Water Science Lab conducts thousands of tests annually to verify water safety and taste. The lab utilizes the latest technologies to detect harmful substances at microscopic levels (0.001 parts per million) and ensures compliance with industry safety standards. Collaborating with leading experts and international organizations, LG is doing its part to address emerging water quality challenges. The lab has developed its own testing protocols for precise evaluation and continuous improvement of filtration technologies. Through extensive research and a global network of water specialists and scientific advisors, the lab has established itself as a world-class authority in water science. The Water Science Lab also collaborates internally with LG departments that develop water-related solutions, sharing insights to enhance product performance. “Delicious Water” Through Expertise and Innovation The taste of water is influenced by its mineral composition, affecting flavor, mouthfeel and finish. To ensure a refreshing and neutral taste, LG continuously refines its purification systems, balancing beneficial minerals while eliminating unwanted odors and flavors. LG tailors its filtration systems according to regional water quality and customer feedback, constantly reevaluating and fine-tuning filters for improved consistency. The lab plays a key role in defining and delivering “delicious water.” By analyzing regional water quality and collaborating with certified water sommeliers from the Korean Water Sommeliers Association, LG has created a comprehensive water quality map. Via regular testing, the lab helps guarantee that water from LG purifiers matches the taste preferences of its customers. Innovating Water Filtration for a Sustainable Future LG Water Science Lab’s research goes beyond taste profiling to address broader water quality issues. Traditional reverse osmosis systems, commonly used in regions with high water hardness and turbidity, are known to generate significant wastewater. To address this, LG has developed direct-flow filtration systems that eliminate contaminants while reducing water waste, preserving essential minerals and ensuring a stable and efficient supply of water. As global water challenges intensify, LG remains committed to monitoring conditions and leading the future of water purification through innovative technologies for cleaner, safer drinking water. # # # View the full article

LG Recognized in the Automotive Category of This Year’s List for Driving Mobility Innovation With Its Advanced SDV and In-vehicle Technologies SEOUL, March 19, 2025 — LG Electronics (LG), a global leader in mobility technology, has been named to Fast Company’s The World’s Most Innovative Companies of 2025 list in the automotive category, announced on March 18. This recognition highlights LG’s strong performance and continuing success as a pioneer of software-driven mobility solutions. Fast Company, one of the world’s preeminent business media brands, has published The World’s Most Innovative Companies list every year since 2008. The list acknowledges organizations that have made a meaningful impact through their commitment to innovation, ranking the top-performing businesses across 58 industry categories. A trusted mobility partner, LG is making rapid progress in the pursuit of its bold “living space on wheels” business direction, which reimagines the traditional automobile as an intelligent, connected environment. The company’s seamlessly integrated infotainment systems, displays, telematics and AI-powered technologies enhance safety and comfort for drivers and passengers, while also bringing the personalization and convenience of the smart home to the in-car experience. LG is realizing its futuristic vision through advancements such as the AI-powered in-cabin sensing solution, designed to make vehicles more intuitive and responsive to their occupants’ needs. Employing Vision AI and an array of sensors, LG’s solution monitors the heart rate, facial expressions and attentiveness of the driver and passengers in real time to assess their physical and emotional state. By detecting whether the driver is fatigued, stressed or distracted, and providing appropriate cues or reminders, it can help improve road safety. The company’s sophisticated sensing solution also offers personalized driving routes, real-time traffic updates and smart in-cabin adjustments. Being named to Fast Company’s The World’s Most Innovative Companies list follows a year of major successes for the LG Vehicle Solution (VS) Company. In 2024, LG introduced a cross-domain platform integrating Advanced Driver Assistance System, Automated Driving and In-Vehicle Infotainment systems to provide a flexible, cost-effective solution for OEMs. It also expanded its webOS-powered Automotive Content Platform to give vehicle passengers more immersive entertainment options. Additionally, the company launched LG AlphaWare, a comprehensive suite of software for software-defined vehicles (SDVs), and earned global recognition for the security and safety of its V2X technology. “We are honored to be included in Fast Company’s list of The World’s Most Innovative Companies of 2025,” said Eun Seok-hyun, president of the LG VS Company. “As a leading driver of future mobility innovation, we will continue to create cutting-edge SDV technologies and AI-powered solutions that transform the in-vehicle experience and improve road safety.” # # # View the full article

Accessibility in technology transcends mere innovation; it is about making everyday life better for everyone. At CSUN AT 2025, LG participated as the first global home appliance company to showcase its universal approach to accessibility. The “CSUN Assistive Technology Conference,” organized by the Center on Disabilities at California State University Northridge, is recognized as the world’s largest event focused on assistive technology. Major global tech companies, including Google, Amazon, Apple and Microsoft, participate annually to introduce their new accessibility technologies and gain valuable insights. As the pioneering global home appliance company to exhibit at the CSUN conference, LG unveiled accessibility innovations designed to enable a “Better Life for All.” At the 40th annual CSUN conference in March, LG showcased smart home innovations, AI technologies and accessory devices aimed at helping consumers with disabilities and senior citizens use products more conveniently. For the U.S. consumer market, LG demonstrated various solutions that enhance user experiences through attachable accessories and software updates for home appliances and consumer electronics. The LG Comfort Kit, introduced in North America for the first time this year, was developed in response to user concerns. LG created several accessories to make appliances easier to operate, including easy handles for people with limited strength to open the laundry detergent drawer and washer and dryer doors, and an easy-to-use dial for washing machines. The company continues to expand the Comfort Kit lineup by listening to feedback from a variety of consumers, including those with mobility impairments, visual impairments, as well as children and seniors. Another highlight of the exhibition was a newly-developed commercial kiosk featuring height- adjustable capabilities and tactile keypads. This kiosk allows wheelchair users to easily adjust the screen height to their eye level. A new tactile keypad accessory designed to enhance accessibility for visually impaired consumers also was introduced at the conference. Complementing its technology demonstrations in the booth, LG hosted a half-day workshop addressing topics such as AI smart homes, universal design including comfort kits, and accessible kiosks. Discussions included new assistive technologies and ways to alleviate customer pain points to create more convenient environments. Workshop participants included accessibility stakeholders from the Shepherd Center, the University of Maryland, UC Berkeley, the American Council of the Blind and the National Center for Accessible Media, who all shared their expertise and insights on improving accessibility in products. According to LG Electronics ESG Strategy Head Justin Hong, LG’s role at CSUN 2025 exemplifies the company’s ongoing efforts to enhance accessibility for home appliance users and to realize its Better Life for All ESG vision. “Accessibility is at the heart of our innovation, driving us to push boundaries and exceed expectations,” he says. “It is particularly meaningful to showcase various products launching in North America as we continue our efforts to contribute to a Better Life for All with some of the easiest-to-use and most convenient products on the planet.” LG was excited to participate in CSUN AT for the first time and present its newest accessibility-focused solutions debuting in North America. The event was a great opportunity to highlight the company’s ongoing commitment to improving lives for everyone by offering products that enhance convenience and ease of use. With its first appearance at CSUN AT 2025, LG reaffirmed its commitment to universal design and accessibility. By introducing thoughtfully designed solutions that enhance convenience for disabled and senior users, LG continues to push for a more inclusive future. Contributed by LG Electronics USA # # # View the full article

Company Offers Extensive Range of High-efficiency Heating Solutions for Diverse Residential and Commercial Needs SEOUL, March 17, 2025 — LG Electronics (LG) is presenting its latest heating, ventilation and air conditioning (HVAC) solutions tailored for the European market at the International Trade Fair for Sanitation, Heating and Air (ISH) 2025, taking place in Frankfurt, Germany, from March 17-21. LG’s showcase features high-efficiency solutions optimized for both commercial and residential spaces, including the large-capacity Monobloc G Air-to-Water Heat Pump (AWHP). The comprehensive exhibit underscores the company’s commitment to electrification and decarbonization, as well as its focus on providing first-class performance, flexibility and ease-of-installation. Enhanced Energy Efficiency and Advanced Heating with the New Therma V R290 Located at the entrance of LG’s exhibition booth, the Hero zone introduces visitors to the new Therma V R290 Monobloc. This impressive residential solution boasts excellent energy efficiency and a premium European design. Winner of a 2024 International Design Excellence Award and rated “Good” by the German consumer organization Stiftung Warentest, the new Therma V utilizes R290 refrigerant, which has a low Global Warming Potential of 3. Designed to reduce energy usage and environmental impact, LG’s solution harnesses heat from the air to reduce carbon emissions and achieve an A+++ energy rating.1 Made to withstand Europe’s tough winter conditions, the new Therma V AWHP leverages LG’s proprietary scroll compressor to deliver exceptional energy efficiency and a strong, reliable performance. The positioning of the compressor at a lower-than-usual height within the unit itself contributes to the Therma V’s ability to function at 100 percent capacity, even at temperatures as low as minus 15 degrees Celsius. It also leads to improved energy savings and operational stability. With a noise level of just 50 A-weighted decibels in Low Noise Mode, the Therma V produces minimal vibrations, helping to create a relaxing and peaceful environment both inside and outside the home.2 In the multi-residential and large-scale housing zone, LG is presenting the Monobloc G large capacity AWHP and the Cascade Control Unit. The energy-efficient Cascade system offers flexible scalability, allowing the addition of up to eight units to cope with increased heating demand. The Cascade provides multiple benefits for multi-family dwellings, including low-noise operation, a space-saving design and continuous operation via backup systems. Efficient Heating and Cooling Solutions for Modern Homes and Multi-Residential Buildings LG’s ISH exhibition includes a variety of residential heating solutions that have been purpose-built for European kitchens, laundry rooms and living areas. The company’s latest Heat Pump Water Heaters (HPWH) with R290 refrigerant, which use electricity as well as energy from the air to heat water, offer higher efficiency than conventional electric or gas water heaters. Smart Grid ready, HPWHs can enhance energy efficiency by adjusting operation in response to electricity demand signals. Furthermore, to maximize suitability for a wider range of installation environments, LG’s water heaters are available in both floor-standing and wall-mounted types. The new DUALCOOL AI Air with AI DUAL Inverter provides optimized air conditioning by detecting the ambient temperature of a space and intelligently adjusting the set temperature and airflow direction and speed. The company offers three different DUALCOOL AI AIR indoor units with R290 refrigerant to suit any home, with each variant offering easy installation and maximum space efficiency. Advanced Commercial HVAC Solutions for Effective Energy Management Additionally, LG is introducing a range of cutting-edge commercial heating solutions at ISH. A standout among these is the LG Inverter Scroll Chiller – an energy-efficient system for heating (and cooling) commercial facilities. Equipped with twin inverter scroll compressors and plate-type heat exchangers, the LG Inverter Scroll Chiller offers a wide operating frequency range and excellent heat transfer efficiency. When integrated with LG’s Building Energy Control (BECON) CPM system, the chiller provides seamless control of all connected fan coil units and air conditioning systems. BECON CPM monitors and adjusts various control elements to maintain peak efficiency and allows users to track system status in real time. It even sends users helpful alerts if an issue arises, so that appropriate action can be taken to quickly remedy the situation. Set to launch in Europe, BECON CPM also employs LG’s advanced AI-based technology to prevent energy waste and to simplify control for system managers. One of the many highlights of LG’s booth is the R32 Variable Refrigerant Flow (VRF)-based integrated solution package. The LG Multi V i, an all-electric VRF solution, intelligently manages performance according to environmental changes and helps prevent unnecessary energy consumption. When connected to the Hydro Kit, the Multi V i supports floor heating and hot water supply while its compatibility with Air Handling Unit applications from various companies enables it to serve large warehouses and other specialized business-to-business environments. Along with exceptional scalability, the company’s all-electric system offers efficient management with convenient Smart Control features. Powered by LG’s advanced AI Engine, these features analyze the operational data of the Multi V i to improve indoor comfort and create significant energy savings. Also at ISH 2025, LG is introducing the LG All Stars program: a rewards program for HVAC installers that offers exclusive benefits, educational opportunities, continuous support and the chance to be a part of a growing professional network. Accessible via the LG All Stars app, the All Stars program lets users take advantage of the BECON Cloud maintenance service, which ensures fast and accurate issue diagnosis and allows the remote monitoring of connected heating systems from any location. “The groundbreaking LG residential and commercial HVAC solutions on show at ISH 2025 demonstrate our commitment to delivering energy-efficient, high-performance heating systems for the European market,” said James Lee, president of the LG ES Company. “As a key player in the global shift towards electrification, and a trusted provider of advanced HVAC solutions, LG will continue to pursue innovation that maximizes customer value while minimizing environmental impact.” Visitors to ISH 2025 can experience the latest LG HVAC solutions at the company’s exhibition booth (E69, 12.1 Hall, Messe Frankfurt). # # # 1 Seasonal space heating efficiency rating of A+++ at 35 degrees Celsius LWT and A+++ at 55 degrees Celsius LWT, in accordance with EN 14825 in the European Commission Regulation (EU). 2 The sound power level of 50 decibels A at 9 kilowatts in Low Noise Mode was measured in accordance with EN 12102-1 and ISO 9614 under an outdoor air temperature of 2 degrees Celsius. This mode reduces noise by limiting the compressor frequency and fan speed, which may affect performance. View the full article

Company Expands 6G Leadership With 3GPP Executive Role and Cutting-Edge R&D SEOUL, March 14, 2025 — LG Electronics (LG) continues to solidify its leadership in 6G communications, a transformative technology poised to shape the future of connectivity. Kim Lae-young, Senior Research Engineer at LG’s CTO Office, has been appointed Vice Chair of the Service and System Aspects (SA) plenary at the 3rd Generation Partnership Project (3GPP), the global authority on mobile communications standards. The SA plenary plays a pivotal role in defining 5G and 6G system architectures, service scenarios, requirements and security mechanisms. It also drives the evolution of 5G-Advanced and the standardization of next-generation 6G technologies. This appointment underscores LG’s expertise in communications protocols and system architecture. The company has already demonstrated its leadership by serving consecutive terms as the chair company of the Applications Working Group in the Next G Alliance, a North American 6G technology initiative led by the Alliance for Telecommunications Industry Solutions. With this latest leadership role, LG aims to accelerate 6G research and development while actively contributing to global standardization efforts. 6G technology – enabling ultra-fast, low-latency and AI-integrated communication – will be crucial to LG’s future innovations in AI-powered smart homes, mobility and smart factories. LG has been at the forefront of 6G research, driving innovation through strategic partnerships and pioneering initiatives. In 2019, it established Korea’s first dedicated 6G academic research center, the LG-KAIST 6G Research Center. To further accelerate advancements, LG has built a robust R&D network with leading institutions, including Germany’s Fraunhofer Institute and Korea’s Research Institute of Standards and Science, strengthening the development of core technologies. Since 2022, LG has also hosted the 6G Grand Summit, a global forum that brings together experts to shape the future of next-generation connectivity. LG’s advancements in 6G technology have earned global recognition. In 2022, the company successfully carried out the world’s longest outdoor terahertz (THz) wireless data transmission, covering 500 meters in an urban setting. Additionally, LG is working closely with partners to validate Advanced Duplex wireless communication technology, a potential cornerstone of future 6G standards. “We are committed to advancing next-generation technologies to reinforce our leadership in the 6G communications ecosystem and enhance our global competitiveness,” said Je Yeong-ho, head of LG’s C&M Standard Lab. # # # View the full article

Representatives of LG Saudi Arabia (LG) and Al Hassan Ghazi Ibrahim Shaker Co. (Shaker) recently gathered in Riyadh, Saudi Arabia, for a celebration three decades in the making. The glitzy gala event marked 30 years of partnership between the two innovative companies, who continue to deliver innovative heating, ventilation and air conditioning (HVAC) solutions tailored for Saudi Arabia and the greater Middle Eastern market. The partnership between LG and Shaker began in 2008 with the establishment of a joint venture – an advanced HVAC manufacturing facility in Riyadh. Over the years, their alliance has strengthened, solidifying their position as the leading providers of high-performance HVAC solutions in the region. The event featured speeches and multimedia presentations honoring past and present achievements, and looking ahead to the exciting future of LG-Shaker collaboration. “Our commitment to driving growth, enhancing customer satisfaction and contributing to the Kingdom’s sustainability goals is stronger than ever,” said Pilwon Jung, LG Electronics’ representative for the Middle East and Africa region. Mohammed Ibrahim Abunayyan, CEO of Shaker, highlighted the success and synergy of the long-standing relationship, emphasizing the shared values and belief in creating a better future. “This enduring partnership reflects our joint dedication to delivering leading, cutting-edge, energy-efficient HVAC solutions that align with Saudi Arabia’s strategic vision,” he said. The event also recognized key stakeholders, including top HVAC consultants and contractors, whose contributions have been integral to the partnership’s success. Aligned with Saudi Vision 2030, LG and Shaker continue to champion high-efficiency HVAC solutions that promote sustainability. One such innovation is the LG Multi V i, set to launch in the Kingdom later this year. This advanced system leverages AI-driven algorithms to intelligently adjust the indoor temperature for optimal comfort while helping to minimize energy consumption at the same time. In addition, the companies are showcasing the benefits of LG’s energy-efficient oil-free chillers and high-performance residential air conditioning solutions employing DUAL Inverter technology. Building on their strong, long-standing partnership, LG and Shaker remain wholly dedicated to leading the Saudi Arabian HVAC market with innovative and energy-efficient solutions for a smarter, more comfortable life. # # # View the full article

Dominating With Over 52.4 Percent Market Share in 2024, Company Reinforces Its Unrivaled Leadership in Premium TVs SEOUL, March 12, 2025 — LG Electronics (LG) has reaffirmed its dominance in the premium TV market, leading global OLED TV shipments in 2024 with over 52.4 percent of the market share. For 12 consecutive years, LG has commanded the global OLED TV market, continually enhancing the TV experience with audiovisual excellence and AI-powered personalization, embodying the true essence of OLED technology with perfect black levels and enhanced brightness. According to market research firm Omdia, LG secured the top spot in the global OLED TV market last year, shipping an impressive 3.18 million OLED TV units. Notably, fourth-quarter shipments alone surpassed 1.1 million units, showcasing the company’s ability to deliver cutting-edge technology that meets evolving consumer preferences. OLED TVs accounted for 45 percent of the premium TV market in 2023, based on models priced at USD 1,500 and above, marking an 8.5 percentage point increase from the previous year. With the market expected to exceed 50 percent this year, LG is committed to driving innovation and maintaining its leadership in the OLED TV industry. As demand for larger screens continues to rise, the number of ultra-large OLED TV shipments has also increased, comprising 16 percent of the entire OLED TV market. LG remains at the forefront, dominating the market with a 57.5 percent share in 2024 for OLED screens of 75 inches and above, including a compelling selection of 77-inch, 83-inch, 88-inch and 97-inch models. Backed by over a decade of OLED innovation, LG is set to introduce its latest OLED TVs, featuring advancements like wireless transmission of audio and visual content up to 4K 144Hz with no latency or loss in quality, AI-powered personalization through webOS, and superior picture quality with enhanced brightness and perfect black levels for a truly exceptional viewing experience. Global TV shipments reached 208.8 million units last year, marking a return to growth after three years, with OLED TV shipments rising 8 percent year-on-year to 6.07 million units. Additionally, LG’s total TV shipments across both OLED and LCD models reached 22.6 million units last year, representing 16.1 percent of global TV market revenue. # # # View the full article

Creativity thrives where art and technology intersect, sparking innovation that unlocks new forms of expression while deepening our appreciation for art. Embracing this powerful synergy, LG is dedicated to supporting artistic endeavors that push boundaries and redefine possibilities, as well as seeking transformations of contemporary art into unique experiences using state-of-the-art displays. In January, LG Singapore formed a groundbreaking partnership with ART SG 2025, presented by Founding and Lead Partner UBS, to merge its cutting-edge technology with the contemporary art of inspiring creators, crafting an unforgettable experience for all who bear witness. As a Supporting Partner, LG Singapore supplied ART SG’s galleries with an array of powerful and clear OLED evo TVs, with the impressive 42- and 75-inch models anchoring star local artist Shavonne Wong’s latest installation – “Meet Eva Here.” This distinctive art piece invites the audience to engage with an AI companion (Eva) who listens, reflects and evolves through anonymous conversations displayed on screen. By interacting with Eva, participants can shape a living narrative that examines the boundaries of trust, identity and connection in the age of artificial intelligence. Among the exhibition’s esteemed visitors was the Ambassador of the Republic of Korea to Singapore, Hong Jin-wook, who was eager to meet representatives of LG Singapore due to his shared passion for art and technology. Recording no less than 41,000 visitors in its third year at the Marina Bay Sands Expo and Convention Centre, ART SG 2025 made greater waves in Singapore’s art scene this year. This partnership marks another step in redefining how users engage with art in an increasingly digital world, offering an open invitation to explore the evolving narratives emerging from this dynamic relationship. Contributed by LG Singapore # # # View the full article

Gone are the days of expensive cable subscriptions and complicated setups, the way content is consumed has evolved. Today, viewers want high-quality entertainment without the hassle of multiple logins, extra payments or additional devices. As demand for convenience, variety and affordability grows, brands are stepping up to offer solutions that redefine home entertainment. Launched in India in late 2023, “LG Channels” is transforming how audiences watch TV, offering a diverse mix of live TV, on-demand content and genre-specific channels – all for free. Whether you’re in the mood for a nostalgic movie night, the latest news or trending music, everything is just a click away. With LG Channels rapidly gaining popularity in India, the service continues to expand its regional and local content library, offering channels in Hindi, English, Punjabi, Bhojpuri, Tamil, Telugu, Marathi, Gujarati and Bangla. In a short time, LG has reached a major milestone: 100+ free channels, offering something for everyone – without a price tag. This achievement marks a significant milestone toward a future where high-quality entertainment is free, accessible and easy to enjoy. LG is committed to continually enhancing its content offerings by adding more channels over time. With a focus on innovation and consumer-friendly solutions, LG is dedicated to providing viewers with an unparalleled entertainment experience. So, if you own an LG Smart TV, it’s time to sit back, relax and explore the world of LG Channels – where premium entertainment doesn’t require payment, comes with zero hassle and endless possibilities. Because when it comes to great content, Life’s Good when it’s Always ON Always FREE. Contributed by LG India # # # View the full article

Designed for Elevated Home Living, Company’s Premium Residential Air Conditioner Effortlessly Blends Advanced AI Technology With Artful Aesthetics SEOUL, Mar. 6, 2025 — LG Electronics (LG) is unveiling the ARTCOOL AI Air, an advanced cooling and heating solution designed to deliver optimal indoor comfort, sophisticated style and convenient usability. Adopting LG’s advanced AI Core-Tech, this impressive residential air conditioner learns from users’ preferences to provide personalized climate control and improved energy efficiency. The ARTCOOL AI Air leverages AI-powered climate optimization to create a more comfortable living environment. Its AI Air mode intelligently adjusts airflow strength and direction in real-time, taking into account the room’s layout and occupants’ positions. Compatible with the ThinQ app, users can remotely monitor and customize airflow settings to suit their preferences. In addition, the Sleep Timer+ function enhances comfort by regulating temperature and airflow based on individual usage patterns, creating the ideal conditions for a restful night’s sleep. Boasting a sleek, modern-minimalist design, LG’s latest ARTCOOL fits seamlessly with a wide range of contemporary interior styles. The new model’s black mirror glass finish and the series of horizontal bars composing the grille at its lower edge add a touch of luxurious refinement to any room. The grille not only provides a subtle yet striking visual contrast to the reflective black surface above it but also plays a crucial role in enhancing airflow distribution. When airflow is directed solely through the ARTCOOL’s front outlet, the distinctive multi-line grille structure helps create a “wind spread” of over 180 degrees, delivering a softer and more pleasant breeze. Moreover, the company’s new air conditioner proactively helps users save energy with its AI kW Manager and Window Open Detection features. Accessible via the ThinQ app, the AI kW Manager provides real-time power usage data and allows users to set customized energy-usage limits, offering a convenient way to monitor and control the electricity consumption of the ARTCOOL AI Air. The Window Open Detection and the Human Detecting Sensor contribute further to the prevention of energy waste. The Window Open Detection feature switches the air conditioner to energy-saving mode when it detects a sudden change in temperature, while the Human Detecting Sensor activates energy-saving mode when it senses the room has been unoccupied for a period of time. “The ARTCOOL AI Air combines sophisticated design with LG’s cutting-edge AI and air conditioning technologies to provide personalized comfort, premium style and intelligently energy savings,” said James Lee, president of the LG ES Company. # # # View the full article

Company’s Impressive Haul of 36 Awards Includes Coveted Gold Honor for the Groundbreaking LG SIGNATURE OLED T SEOUL, Feb. 27, 2025 — LG Electronics (LG) has added to its rich legacy of design excellence with an impressive presence at the iF Design Award 2025. LG’s tally of 36 awards, which includes a Gold Award, underscores the company’s unwavering commitment to innovative product design and the delivery of superior customer experiences. The iF Design Award, held annually in Germany, is considered one of the world’s top industrial design competitions, alongside the Red Dot Award and the International Design Excellence Award (IDEA). The iF Design Award recognizes significant achievements in design across nine categories: Product, Communication, User Experience (UX), User Interface (UI), Packaging, Interior Architecture, Professional Concept, Architecture and Service Design. This year, the groundbreaking LG SIGNATURE OLED T, the world’s first transparent and true wireless* 4K OLED TV, was honored with the Gold Award in the Product category. OLED T can transform from transparent to opaque screen; a unique ability that provides the OLED viewing experience while offering greater freedom in living space. When set to Black screen, LG’s one-of-a-kind TV is ideal for content viewing and gaming; its 77-inch 4K-resolution OLED screen providing deep blacks, vibrant colors, sharp detail and an ultra-fast response time. In Transparent Screen mode, the TV helps to create a remarkable sense of openness in the living environment, and can also captivate users by displaying ethereal digital images that appear to float magically in the air. In addition to the Gold Award, an additional 27 LG innovations were recognized in the Product Design category. These award-winning products include the LG AI Home smart home hub; LG Smart Home AI Agent, a mobile smart home hub capable of interacting with customers; LG QNED, featuring a sleek and sophisticated design with a slim profile; LG StanbyME 2, a unique display that offers exceptional flexibility with its detachable stand; and the LG SIGNATURE refrigerator with Smart InstaView, which uses transparent OLED technology to allow users to see inside without having to open the door. Furthermore, the company also received awards in the Communication, UX, UI and Packaging categories, earning recognition for its innovative technologies designed to provide customers with intuitive access to features and services. Notable winners include the LG ThinQ 3D Home View, which allows users to view their living space in 3D within the LG ThinQ smart home platform; LG ThinQ Character, which can communicate with customers in a friendly, human-like manner within the ThinQ app; and LG Iconography, which makes it quick and easy for users to see all the features and services offered by their connected LG products. “We will continue to push the boundaries of design innovation, leaning into our deep understanding of customers to deliver human-centered innovations in products, solutions and customer experiences,” said Chung Wook-jun, head of the Corporate Design Center at LG Electronics. # # # * Wireless transmission refers to the transferring of video and audio signals between a TV screen and the Zero Connect Box. Visually lossless, based on internal test results with ISO/IEC 29170-2 and measurement results may vary depending on connection status. View the full article

A “Better Life for All” is only possible when we take care of the world we share – a belief that drives LG’s ongoing commitment to environmental stewardship. As part of this mission, LG has unveiled the fifth installment of its “LG Endangered Species Series” on its iconic Times Square billboard, this time highlighting species across North and South America that are facing serious challenges. Throughout 2024, LG has used its high-profile digital display to showcase the beauty and significance of some of the world’s most vulnerable creatures. Previous campaigns have featured the snow leopard, bald eagle, sea lion and red wolf, bringing them to life through breathtaking 3D visuals. These stunning representations serve as a reminder of the importance of preserving nature’s delicate balance. The latest addition to the series, released on February 18, features the monarch butterfly – an iconic species whose seasonal migration between southern Canada and Mexico has been increasingly disrupted by changing environmental conditions. This striking visual underscores the importance of habitat preservation and responsible stewardship of natural resources to help safeguard the future of these delicate creatures. Looking ahead to 2025, LG is deepening its commitment by becoming the official partner of The Americas, a new nature documentary series by NBC. With one of the most ambitious production budgets in the history of natural history documentaries, this series explores the lives of remarkable species across the continent. Narrated by Academy Award winner Tom Hanks and featuring a soundtrack by legendary composer Hans Zimmer, The Americas promises to be an awe-inspiring storytelling experience. As part of this partnership, LG will bring several species featured in The Americas to life on its Times Square billboard, using cutting-edge 3D technology to highlight their extraordinary beauty. Additionally, LG and NBC are launching the “LG Wonderbox Showcase 2025” competition, inviting U.S. university students to creatively express their vision for a thriving, sustainable future through original animation. Winners will receive scholarships of up to USD 25,000, mentorship from top creatives and the opportunity to have their work displayed on one of the world’s most famous digital billboards. Beyond digital engagement, LG continues to support real-world conservation efforts through community-driven initiatives. Last summer, the company partnered with the world-famous New York Yankees to encourage fans to contribute to wildlife conservation programs. Those who participated received a plush animal and an adoption certificate as a token of appreciation for their support of habitat restoration and endangered species research. Through these initiatives, LG is combining technology, storytelling and creativity to inspire collective action in support of a more sustainable future. By working with leading organizations and encouraging the next generation to get involved, LG continues to demonstrate its commitment to a world where people and nature can thrive together. With each campaign, partnership and innovation, the company reaffirms its vision for a “Better Life for All” – one where future generations can enjoy the beauty and diversity of our planet for years to come. # # # View the full article

Company Presents Expanded Range of Solutions for Home Design and Residential Builder Markets at Major Industry Tradeshows in Las Vegas SEOUL, Feb. 25, 2025 — LG Electronics (LG) is showcasing its cutting-edge residential space solutions at the 2025 Kitchen and Bath Industry Show (KBIS) and 2025 International Builders’ Show (IBS), both taking place in Las Vegas from February 25-27. As a regular exhibitor at KBIS and a first-time participant at IBS – the world’s largest annual B2B construction tradeshow – LG introduces a range of innovative products and solutions designed to meet the evolving needs of home designers and builders in the American market. Aligned with America’s latest lifestyle and housing trends, LG’s offerings combine thoughtful design with cutting-edge technologies. At KBIS 2025, LG is set to captivate and inspire attendees with its rebranded SKS (SIGNATURE KITCHEN SUITE) ultra-premium built-in kitchen solutions. Visitors will experience the passion and authenticity behind SKS’s True to Food philosophy through the brand’s latest innovations, including the SKS 36-inch Cook-zone-free Induction Pro Range and the revolutionary Island System concept. Executive Chef Nick Ritchie, from the SKS Experience & Design Center in Napa Valley, Calif., will host live culinary demonstrations featuring the SKS Pro Range and Combi Wall Oven. These cutting-edge appliances feature Gourmet AI, which analyzes available ingredients and suggests optimal recipes and cooking modes for an elevated cooking experience. The SKS showcase will also highlight “Technicurean” concept kitchens – where culinary expertise meets advanced technology. Designed for different facets of the Technicurean lifestyle, these kitchens seamlessly integrate SKS’s latest innovations, including the 24-inch column wine cellar with LG ThinQ-enabled wine curation and the stylish SKS Transitional package. Maximizing Space, Energy Efficiency and Everyday Convenience with LG Beyond SKS, LG’s KBIS exhibit presents a range of premium LG-branded solutions designed exclusively for the U.S. market. Visitors can explore high-capacity, high-efficiency appliances across four dedicated zones – Zero Clearance, Zero Gas, Zero Venting and Zero Inefficiency – experiencing seamless connectivity and personalized comfort enabled by the LG AI Home hub, ThinQ ON and smart life solutions including ThinQ UP and ThinQ Care. Emphasizing the “Zero” theme, LG introduces innovations designed to optimize home spaces. The Zero Clearance Zone, styled as a chic, modern living environment, features appliances incorporating LG’s space-efficient Zero Clearance technology. Showcasing the benefits of electrification, the Zero Gas Zone highlights a variety of electric kitchen and laundry appliances, including induction cooktops and ovens. The Zero Venting Zone, demonstrates LG’s leadership in heat pump dryers. The dryers provide enhanced efficiency with the company’s DUAL Inverter heat pump and accurate fabric-type and load-weight analysis with the AI DirectDrive (AI DD) Motor and 6 Motion technology. A cutaway model provides an inside look at LG’s advanced heat pump dryer mechanics. The Zero Inefficiency Zone introduces the “Zero Labor Home” lifestyle with LG ThinQ ON AI Home hub and a suite of AI-powered appliances. This includes spacious, high-capacity solutions ideal for larger households, such as the LG SIGNATURE 29-inch washer and dryer pair and the 29-inch WashTower. Enhancing everyday convenience, LG ThinQ ON simplifies home management, ThinQ UP offers continuous service upgrades and ThinQ Care delivers premium, proactive support, creating a smarter and more efficient living experience. Accelerating Expansion into the U.S. Builder Market with Total Space Solutions Debuting at IBS, LG is showcasing an array of solutions for builders, designed to meet the evolving needs of homebuilders and the unique demands of their customers. LG’s comprehensive IBS exhibit features concept spaces designed to accommodate various lifestyles and preferences, each offering an optimized package that reflects the company’s intimate knowledge and understanding of the latest American housing trends. Builders can explore a range of compelling home solution collections, including packages with ENERGY STAR-certified appliances with heat pump technology and premium built-in packages customized for single-family and multi-family homes. The exhibit’s central meeting area allows attendees to connect with LG Pro Builders, LG’s dedicated salesforce for the builder market, to discuss the residential solutions on display. LG’s IBS exhibit also highlights the benefits of its smart home management solutions. LG ThinQ integrates smart appliances and IoT devices into a unified smart home system, enhancing convenience and security for homeowners. Additionally, LG ThinQ Care offers proactive support, intelligently safeguarding appliance performance and reliability while helping to prevent costly and inconvenient service visits. “By participating in both KBIS and IBS, LG is reinforcing its commitment to delivering tailored, high-efficiency total space solutions for the U.S. built-in and housing markets,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “We will continue to provide innovative solutions that fully address the needs of both our B2C and B2B customers.” Visitors to KBIS 2025 and IBS 2025 from February 25-27 can experience LG’s latest innovations at the company’s booths (West Hall #W2417 and #W2931, Las Vegas Convention Center). # # # View the full article

With LG Guggenheim Award’s Support, Kim Fuses Art and Technology to Explore Contemporary Issues SEOUL, Feb. 25, 2025 — LG and the Guggenheim New York proudly announce Ayoung Kim as the 2025 LG Guggenheim Award recipient. Kim is the third artist to be recognized as part of the LG Guggenheim Art and Technology Initiative, a five-year, multifaceted collaboration designed to research, honor and promote artists working at the intersection of art and technology. Selected by an international jury of leaders in contemporary art, Kim will receive an unrestricted honorarium of USD 100,000 in celebration of her groundbreaking contributions to this field. “At its core, Ayoung Kim’s pathbreaking work invites viewers not only to marvel at her technical mastery but also to engage with deep questions about time and the human experience in an accelerating digital age. By revealing the convergence of machines and humanity, her visionary work illuminates the most pressing challenges of our era. I am both honored and proud that Kim is recognized as a leading voice through this award,” states Naomi Beckwith, Deputy Director and Jennifer and David Stockman Chief Curator at the Guggenheim New York. “Ayoung Kim’s work, in which technology is both a subject matter and a medium, resonates with LG’s engagement with technology as we advance innovations with considerations to human experiences and emotions. LG congratulates Ayoung Kim on this timely and well-deserved recognition and looks forward to witnessing her continued use of cutting-edge technologies to expand the scope of contemporary art,” states Seol Park, Head of Brand at LG Corp. Trained in motion graphics and lens-based media, Kim creates fantastical, meticulously crafted virtual environments using emerging technologies. Her work builds on classical cinematic tropes, combining live action, motion capture and animation software, game engines and image-generation technologies. She explores virtual reality and live simulation alongside more traditional mediums like performance, sculpture and printmaking. Inspired by Webtoon aesthetics and the concept of GL (Girls’ Love), Kim transforms firsthand research and documentary fieldwork into immersive speculative worlds. Her work ranges from in-depth historical research on ancient cosmologies to intimate studies of the daily lives of algorithmically managed service workers and refugees, weaving vast, epic narratives that cross time, space, cultures and languages. A master of storytelling and worldbuilding, Kim advocates for AI (artificial intelligence) literacy and a deeper understanding of the boundary between humans and machines, reflecting her profound interest in particle science, quantum realities and the interconnected possibilities of multiple worlds. Her forward-thinking, inventive practice pushes the boundaries of art and technology, offering a vision of the future shaped by both. “As technology advances, human life inevitably becomes more intricate. What artists can do with technology is explore the uncertain possibilities it may conceal and deploy it in the most intuitive way. Neither a techno-determinist nor a techno-pessimist, I have always wanted to comment on the impact of technology in our society by using it. I express my heartfelt thanks to LG and the Guggenheim Museum for their visionary commitment to supporting artists who foster technological discourse,” states 2025 LG Guggenheim Award recipient Ayoung Kim. An upcoming public program with the artist will be announced soon. Please visit guggenheim.org/calendar/ for more information. Ayoung Kim (b. 1979, Seoul) has presented her work at Mori Art Museum, Tokyo (2025); ACMI, Melbourne (2024); M+, Hong Kong (2024); the Museum of Modern Art, New York (2024); HEK (House of Electronic Arts), Basel (2023); the National Museum of Modern and Contemporary Art, Korea, Seoul (2023); Palais de Tokyo, Paris (2016); and the Berlin International Film Festival (2020). She has participated in major international shows, including the Sharjah Biennial (2023), Gwangju Biennial (2018) and Venice Biennale (2015). Kim has received the ACC Future Prize, National Asian Culture Center, Gwangju, Korea (2024); the Golden Nica Award, Prix Ars Electronica, Linz, Austria (2023); and the British Institution Award, Royal Academy of Arts, London (2010). Her work is in the collections of Frac Lorraine, Metz, France; Kadist Foundation; Leeum Museum of Art, Seoul; National Museum of Art, Osaka; National Museum of Modern and Contemporary Art, Korea, Seoul; and Tate, London; among many others. She has an upcoming solo show at Hamburger Bahnhof, Berlin, opening February 28. This year’s jury was comprised of Mohamed Almusibli, Director and Chief Curator, Kunsthalle Basel; Doryun Chong, Artistic Director and Chief Curator, M+, Hong Kong; Sabine Himmelsbach, Director, HEK (House of Electronic Arts), Basel; Alfredo Jaar, artist, architect and filmmaker; and Noam Segal, LG Electronics Associate Curator, Solomon R. Guggenheim Museum, New York. Jury Statement: “The work of Ayoung Kim represents a paradigm shift in how art can engage with emerging technologies, fusing traditional cinematic and graphic tropes with new image-making techniques. Her work offers transformative perspectives on how humanity interacts with and understands these new tools. The artist’s seamless blend of traditional and cutting-edge methods—melding performance, virtual environments, gaming engines and printmaking—demonstrates her ability to bridge seemingly disparate worlds into cohesive, thought-provoking pieces. By integrating elements from cultural narratives, historical research and advanced technological frameworks, Kim redefines the role of an artist as a connector between social legacies, fostering new dialogues in art and technology. Kim’s exploration of the human condition in her works transcends conventional representations, portraying humanity as an evolving intersection of physicality and data under algorithmic governance. Her approach raises essential questions about the ethical and emotional implications of living in a technology-driven world, offering audiences opportunities for both reflection and discovery. Kim’s artistic language demonstrates a remarkable balance between meticulous craftsmanship and experimental boldness, ensuring her work resonates across diverse audiences and contexts. The jury recognizes Kim to be a pioneering, trailblazing artist of her time.” # # # View the full article

To deliver innovative heating, ventilation and air conditioning (HVAC) solutions that are Ahead of the Expected, LG continues to push the boundaries of heat pump technology in cold climates. At AHR Expo 2025 in Orlando, Florida, the company showcased its energy-efficient solutions that enhance comfort while hosting a special roundtable on the Consortium for Advanced Heat Pump Research and its vision for the industry. Three LG representatives joined the consortium to bring their knowledge and insights to the table. As climate change continues to cause major disruption around the world, the need for high-efficiency heating and cooling systems for all temperatures has been rising. Steve Scarbrough, senior vice president and general manager of LG Air Conditioning Technologies USA, joined the panel to highlight the advantages of LG’s heat pump technology in extreme climates. LG offers a wide lineup of heat pump solutions, including water heaters, boasting its cutting-edge inverter heat pump technology. What’s more, with the introduction of a highly efficient, oil-free inverter centrifugal chiller, LG now supplies 259,000 RT of chilled water to one of the largest data centers in the world. “We are excited to bring new products to market that are customized for all kinds of environments from single small spaces to large-scale industry settings,” said Scarborough. Although heat pumps have traditionally been associated with warmer southern climates, LG’s introduction of its Inverter Compressor to the U.S. has allowed it to build a strong lineup of heat pumps that provide effective heating in cold climates. Moreover, LG has expanded its LGRED° (Reliable to Extreme Degrees) Heat Technology to more products, facilitating high-efficiency performance under more challenging conditions. LG has successfully constructed substantial networks in heat pump solutions by investing in research and development and strategic partnerships with key industry players. For example, LG established the Consortium for Advanced Heat Pump Research with the University of Alaska network in 2023 to conduct real-life research and testing on various types of heat pumps. Sunwoo Kim, professor of Mechanical Engineering at the University of Alaska Fairbanks, said the consortium focuses on minimizing thermal resistance in the outdoor unit’s heat exchanger to maximize heat pump efficiency. Researchers are also trying to uncover innovative ways to integrate heat pumps with existing fossil fuel boilers. “If we have a smart and well-designed hybrid system that optimally balances the heat pump with existing traditional systems, we could significantly reduce costs and carbon dioxide emissions,” said Kim. The University of Alaska’s cold climate heat pump labs in Anchorage opened last December, and is now testing heat pump applications in the real world. The partnership with the Universities has already borne fruit. For instance, the first joint project with the University of Alaska Fairbanks has been largely credited for the LG Residential Cold Climate Heat Pump, which won the 2025 AHR Innovation Award. “The consortium aims to become the major hub of research and education in cold climate heating systems,” said Getu Hailu, associate professor of Mechanical Engineering at the University of Alaska Anchorage and faculty advisor for ASHRAE and ASME. By constantly promoting deeper discussions to realize its vision for heat pump solutions, LG has once again demonstrated its unwavering dedication to breaking down barriers in cold climate heating while underscoring its status as the leading innovator of heat pumps. # # # View the full article