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Company Recognized for Innovation Excellence at GM’s 33rd Annual Supplier of the Year Award SEOUL, April 14, 2025 —LG Electronics (LG), a mobility sector technology leader, has been honored at General Motors’ (GM) 33rd annual Supplier of the Year event in Arizona, USA, earning the coveted title of “Creativity Team Award” for redefining in-vehicle entertainment and connectivity. “This latest recognition from GM serves as a testament to our commitment to developing and reliably supplying innovative automotive solutions,” said Eun Seok-hyun, president of the LG Vehicle Solution Company. “We look forward to strengthening our partnership as we continue to push the boundaries of automotive technology.” GM’s Supplier of the Year awards recognizes global suppliers for their execution across key categories like safety, innovation and resilience. A global cross-functional team makes award selections based not only on an organization’s performance across 2024, but also their alignment to GM’s core values and ambitious goals. “For more than 30 years, General Motors has recognized the company’s top global suppliers at our annual event, spotlighting their innovation and resiliency through even the most challenging circumstances,” said Jeff Morrison, global chief procurement officer at GM. “Together, we’re helping bring advanced technology and the industry’s broadest portfolio of vehicles to market for GM customers.” LG has been a trusted partner to GM since 2006. The company was first recognized at GM’s Supplier of the Year Award in 2014 and has now been honored by GM on seven separate occasions. This achievement highlights LG’s ability to consistently develop and deliver cutting-edge solutions. In 2016, 2022 and 2023, LG received GM’s Overdrive Award, an accolade reserved for suppliers that have made exceptional contributions within the framework of GM’s Global Purchasing & Supply Chain operations. Additionally, in 2017 and 2020, LG earned the Innovation Award for its successful efforts to enhance vehicle performance and the customer experience. In addition to the Supplier of the Year Award, LG earned recognition for its outstanding achievements in customer care & aftersales parts supply, securing the On-Time Shipping (OTS) Award for three consecutive years starting in 2023. From 2022 to 2024, LG consistently maintained an impressive OTS rate of 99 percent for parts supplied to GM North America, earning the esteemed Gold Award. Furthermore, in April 2024, LG achieved a flawless OTS rate of 100 percent for service parts delivered to GM Korea and GM Brazil throughout 2023, earning the coveted Platinum Award, GM’s highest accolade for supplier performance. This year, 92 suppliers across 12 countries made GM’s 2024 Supplier of the Year list. For more information, visit news.gm.com. # # # View the full article

Recognition Highlights Company’s Commitment to Environmental Responsibility and Carbon Reduction for a Better Life for All SEOUL, April 9, 2025 — LG Electronics (LG) has once again been recognized for its dedication to sustainability and eco-conscious initiatives, securing globally recognized eco-certifications for its 2025 OLED TVs. These achievements reaffirm LG’s commitment to environmental responsibility and the development of advanced products that contribute to a more sustainable world while reducing its carbon footprint. For the fifth consecutive year, LG OLED evo TVs have received Reducing CO21 and Measured CO22 certifications from the Carbon Trust,3 a global climate consultancy advancing a zero-carbon future. These certifications evaluate a product’s environmental impact, including carbon emissions, throughout its entire life cycle – from manufacturing and distribution to usage and disposal. LG OLED TVs excel in these rigorous assessments due to their self-emissive technology, which eliminates the need for a backlight, reducing component count and overall material use. Furthermore, LG OLED TVs incorporate ultra-light composite fiber materials, reducing weight and plastic use. For example, LG’s 65-inch OLED evo TV is 20 percent lighter than conventional LCD TVs of the same size and uses 60 percent less plastic. As a result, LG anticipates reducing plastic consumption in OLED TV production by approximately 16,000 tons in 2025 compared to an equivalent number of LCD TVs. The company also expects to lower carbon emissions by 84,000 tons across manufacturing and transportation – equivalent to the CO2 absorbed annually by a 30-year-old pine forest the size of 11,000 football fields. New for 2025, LG’s latest OLED TVs have earned Resource Efficiency certification4 from Intertek, a globally recognized testing and certification body. This certification follows a thorough assessment of material efficiency – covering recyclable design, reduced use of harmful substances and ease of repair – as well as energy efficiency and the incorporation of recycled plastics. By meeting these stringent standards, LG’s commitment to sustainability has been formally recognized, highlighting its dedication to environmentally responsible design. In 2024, LG incorporated approximately 30 percent recycled plastic in the production of the company’s TVs, recycling around 6,300 tons of waste plastic. In 2025, the company plans to increase its use of recycled plastic to 50 percent, expecting to recycle approximately 7,700 tons of waste plastic annually. “With a strong commitment to sustainability, LG OLED TVs provide exceptional picture quality and advanced AI features within an eco-conscious design that minimizes carbon footprint throughout the product lifecycle,” said Baik Seon-pill, head of Product Planning Division at the LG Media Solution Company. “Innovation and environmental responsibility go hand in hand, and we remain dedicated to protecting the planet while supporting a better life for all.” # # # 1 Carbon Trust Reducing CO2 certifications received by the 83/ 77/ 66/ 55-inch G5 models, as well as the 83-inch C5 model. 2 Carbon Trust Measured CO2 certifications received by the 77/65/55-inch C4 model. 3 Only applies to listed products sold in markets/regions participating in the Carbon Trust’s labeling program. 4 Resource Efficiency certification received by OLED evo M5, G5, C5 and B5 models. View the full article

Ballpark Transformed With 11 Digital Signage Displays Including Main Videoboard and Ribbon Boards Spanning 842 Square Meters SEOUL, April 8, 2025 — LG Electronics (LG) is strengthening its leadership in the global commercial display market by providing state-of-the-art display solutions to Fenway Park, the home of the Boston Red Sox and the oldest ballpark in Major League Baseball (MLB). In late March, LG installed a massive main LED videoboard in centerfield at Fenway Park, measuring 30.5 meters wide by 11.5 meters high and covering an area of 350.75 square meters. Additionally, LG delivered a comprehensive display solution comprising 11 digital signage installations. These screens span a combined area of approximately 842 square meters, including a notable 171 square-meter ribbon board display measuring 21.6 meters wide by 7.9 meters high. Featuring sophisticated High Dynamic Range technology, LG’s commercial displays strike a meticulous balance between dark and bright elements to deliver exceptionally clear and lifelike imagery. They offer high luminance exceeding 7,000 nits, IP65-rated water and dust resistance, as well as flexible configurations – all tailored to the outdoor conditions of stadium environments. Starting April 4 (local time), fans had the opportunity to experience the action of the game in vivid detail, delivered by LG’s LED signage displays during the home opener – the first Fenway Park matchup of the 2025 MLB season between the Boston Red Sox and the St. Louis Cardinals. LG’s innovative display solutions are set to lead the transformation of the beloved Massachusetts ballpark, the iconic stadium that has shared in the joys and sorrows of American baseball fans for more than a century since its opening in 1912. With a focus on redefining the fan experience, LG has established a strategic partnership with ANC, the agency managing stadium operations and advertising on behalf of Fenway Sports Group, the owner of the Boston Red Sox. Together, they aim to deliver immersive entertainment to sports fans across various regions in the United States, including Boston. “This collaboration will elevate the in-venue experience for our fans with cutting-edge technology while also expanding LG’s presence through dynamic activations that will engage Red Sox Nation all season long,” said Troup Parkinson, Chief Marketing & Partnerships Officer for the Boston Red Sox. Meanwhile, LG is accelerating its media entertainment platform-based service business, targeting global sports fans by integrating the display businesses – which include TVs, monitors and signage – under its Media Entertainment Solution (MS) Company. Earlier this year, LG partnered with AMB Sports and Entertainment to provide displays spanning 141 square meters inside the perimeter of the Mercedes-Benz Stadium in Atlanta, Georgia. LG’s commercial display innovations, including LG MAGNIT and indoor/outdoor LED signage, can also be found at Atomic Golf, a massive entertainment complex in Las Vegas. “We are thrilled to be able to strengthen our partnerships with prestigious global sports franchises,” said Park Hyoung-sei, president of the LG MS Company. “We will continue to enhance the value of customer spaces and strive to provide differentiated media entertainment experiences.” Ready to elevate your display strategy? Discover how LG’s advanced display solutions can help you create impactful, next-level customer experiences. Get in touch with our experts today to find the right solution for your business. # # # View the full article

The Company Achieves Record-High First-Quarter Revenue Surpassing KRW 22 Trillion SEOUL, Apr. 7, 2025 — LG Electronics Inc. (LG) today announced its preliminary earnings results for the first-quarter of 2025, reporting a consolidated revenue of KRW 22.7 trillion and operating profit of KRW 1.3 trillion. This marks the first time LG’s first-quarter revenue has exceeded KRW 22 trillion. Despite ongoing macroeconomic challenges, including a global economic slowdown, the company’s focus on “qualitative growth” businesses played a key role. Especially in B2B sectors, the Eco Solution (ES) business has been the primary driver of growth in both revenue and profitability. Other areas—such as subscription services, webOS-based advertising and content, and direct-to-consumer (D2C) sales—also contributed to the company’s record-breaking results. Operating profit exceeded KRW 1 trillion for the sixth consecutive year, continuing to reflect a stable profit structure. Increased revenue from high-margin areas created a strong operating leverage effect, helping to sustain a stable profit structure. Additional drivers of profitability included efficient resource allocation, normalization of raw material and logistics costs, and enhanced agility in global production operations. In the home appliance solution business, LG’s premium products maintained strong leadership in the global market. The built-in appliance business – a B2B segment – alongside key component sales such as motors and compressors, also contributed meaningfully to the performance. The company’s subscription business, which combines hardware and services, is rapidly expanding. In 2025, LG plans to further strengthen its subscription-ready product lineup and customer care services, while also accelerating the global rollout of its subscription model. In the media and entertainment solution business, from this year, LG is integrating its display-based businesses – including TVs, IT (laptops, monitors) and ID (commercial displays) – to generate synergy in its webOS-based advertising and content platform, traditionally centered around smart TVs. LG’s 2025 TV lineup introduced enhanced AI features such as personalized content recommendations, superior picture quality and immersive sound. New products like the ultra-light LG gram Pro AI laptop and the portable LG StanbyME 2 lifestyle screen received positive responses from global markets. The commercial display segment also secured several large-scale international contracts. The vehicle solution business, continues to expand sales of high value-added products, especially in in-vehicle infotainment (IVI) systems, while diversifying into automotive content platforms. LG Magna e-Powertrain is strengthening its competitiveness through advanced motor and inverter technologies and is enhancing operational capabilities at global production sites to support long-term growth. Meanwhile, the automotive lighting business is accelerating development of next-generation technologies, such as high-resolution and intelligent lighting systems, while improving overall efficiency. The heating, ventilation and air conditioning (HVAC) business began operating as an independent Company in the first quarter. By focusing business capabilities on the essence of the order-based HVAC business and the characteristics of customers, the company is increasing its contribution to profitability. In the commercial HVAC space, LG secured major overseas contracts in markets such as Singapore, thanks to its ability to provide localized, tailored solutions. Going forward, LG aims to make HVAC a core pillar of its B2B portfolio by leveraging its proprietary technologies in compressors, fans, heat exchangers and AI engines. In the residential market, LG plans to maintain its leadership with AI-powered innovations. Additionally, in industrial and power-generation sectors, the company is actively pursuing new opportunities with large-scale chiller systems. These figures are tentative consolidated earnings based on K-IFRS provided as a service to investors prior to LG Electronics’ final earnings results, including net profit. Details regarding each division will be announced officially later this month. # # # View the full article

Company Redefines In-Vehicle Experience With Smart Home Solutions Delivering Tailored Mobility Experiences SEOUL, April 3, 2025 — LG Electronics (LG) is presenting the Spielraum concept car in collaboration with Kia at the 2025 Seoul Mobility Show, taking place at KINTEX in Ilsan, Korea, from April 3-13. This partnership, formalized through a Memorandum of Understanding, aims to seamlessly combine LG’s AI-driven smart life solutions with Kia’s Platform Beyond Vehicle (PBV) technology, creating a distinctive mobility space experience. Through this partnership, LG and Kia seek to enhance the PBV experience, transforming everyday mobility into a seamless and convenient lifestyle extension. Integrated LG appliances – such as a refrigerator, air conditioner and Styler – allow users to transform their vehicle into a mobile office or studio. Debuting at the 2025 Seoul Mobility Show, the Spielraum Studio and Spielraum Glow cabin concepts demonstrate how users can customize their vehicle space to fit their unique lifestyles. Spielraum Studio, designed for entrepreneurs who travel frequently and need both workspace and storage, features LG’s modular Styler, smart mirror and a coffee machine – all optimized for the interior of the PV5, Kia’s first dedicated PBV. AI-powered personalized assistance further enhances convenience, offering optimized clothing care settings based on the user’s schedule. Catering to a different lifestyle, the Spielraum Glow cabin targets the rising trend of car picnics and camping. Equipped with LG’s refrigerator, Lightwave oven and wine cellar, it elevates outdoor experiences with next-level convenience. Additionally, all integrated appliances feature MoodUP panels, allowing users to customize their space with dynamic color options that match their preferences. At the heart of the Spielraum concept is the LG ThinQ ON, an AI-powered home hub that provides highly personalized experiences. By leveraging generative AI, it enables interactive conversations, optimal control of in-vehicle appliances and efficient schedule management. Beyond providing useful information such as weather and traffic updates, the system can connect to external services, including food delivery, laundry and restaurant reservations. Expanding the boundaries of AI-driven living based on the company’s vision of Affectionate Intelligence, LG introduced the LG Mobility Experience (MX) platform at CES 2025. This approach extends AI’s role beyond residential spaces into everyday environments such as commercial and mobility spaces, creating personalized spaces for work, relaxation and entertainment. By seamlessly connecting mobility with AI home solutions, LG is redefining how people interact with their surroundings, offering multifunctional and adaptive living spaces. “We are excited and proud to bring our advanced AI space solutions to the PBV mobility market through this collaboration with Kia,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “This collaboration provides an important opportunity to expand LG Electronics’ ‘AI Space Solution,’ serving as a stepping stone to create new AI-powered lifestyle experiences beyond the home, across mobility and other everyday spaces”. # # # View the full article

Company Supplies State-of-the-art Multi VTM i System to Landmark Commercial Project, Strengthening HVAC Leadership in Southeast Asia SEOUL, Apr. 3, 2025 — LG Electronics (LG) has supplied its state-of-the-art Multi VTM i, a variable refrigerant flow (VRF) solution featuring an advanced AI engine, to a newly constructed 59,800-square-meters logistics center in the Singapore’s Tuas area. This milestone project underscores LG’s commitment to expanding its heating ventilation and air conditioning (HVAC) business in Southeast Asia. To achieve the highest level of the Building and Construction Authority’s Green Mark certification program – specifically the Green Mark Platinum (Super Low Energy) rating – the logistic center required an exceptionally efficient and comprehensive HVAC solution. LG distinguished itself by presenting a tailored package that optimally meets the client’s specific needs. To further enhance the already outstanding performance and energy efficiency of the Multi V i, LG integrated its proprietary inverter compressor and a larger heat exchanger. LG Multi V i intelligently adapts to environmental conditions, optimizing operation while minimizing unnecessary energy consumption. It incorporates LG’s industry-leading HVAC innovations, including HiPOR (High Pressure Oil Return) technology, which ensures peak efficiency during part-load operation by improving operational stability, even in challenging conditions. The heat exchanger, enlarged by over 10 percent, accelerates cooling and heating response times, while dual inverter compressors promote increased durability, energy savings and overall efficiency. Moreover, LG’s proprietary energy management tools, including real-time Coefficient of Performance monitoring, provide actionable insights to help building operators reduce HVAC energy consumption without sacrificing performance. As Singapore strengthens its position as a key regional and global logistics hub – with transportation and storage accounting for over 10 percent of its GDP as of 2022 – the demand for energy-efficient solutions in large-scale logistics operations is steadily increasing. LG estimates that the HVAC market for logistics centers in Singapore is valued at approximately USD 25 million annually, with further growth expected in the coming years. By supplying its advanced Multi V i system, LG is well positioned to accelerate its HVAC expansion across Southeast Asia, where sustainability-focused building initiatives are gaining traction in countries such as Indonesia and Malaysia. “Precise Development Pte Ltd is thrilled to collaborate with LG to deliver this best-in-class facility,” said Mr. Peh Chong Eng, Group CEO of Precise Development Pte Ltd. “LG’s cutting-edge technology, combined with their attention to detail and responsiveness to our needs, sets them apart from other equipment suppliers. We highly recommend LG air solutions for any project.” “Fidecs is proud to achieve the BCA Green Mark 2021 Platinum Super Low Energy certification by integrating LG’s high-efficiency VRF system,” said Ervin Chng, Director of Business Development at Fidecs Engineering Pte Ltd. “This milestone demonstrates our commitment to sustainable building solutions and sets a new benchmark for energy efficiency in Singapore.” “LG Multi V i exemplifies our dedication to creating innovative, energy-efficient solutions that address the changing needs of our clients,” said Jaeseung Kim, Regional CEO of LG Electronics Asia Pacific. “Aligned with Singapore’s Green Mark certification and the growing sustainability initiatives in Southeast Asia, including Indonesia and Malaysia, we are committed to pursuing HVAC opportunities tailored to the specific needs of the region.” # # # View the full article

Company’s New Brand Film Showcases Affectionate Intelligence, Delivering Meaningful and Thoughtful Experiences to Customers SEOUL, April 1, 2025 — LG Electronics (LG) has unveiled a new a brand film titled “Less Artificial, More Human,” inspiring customers to explore how life can be enriched through thoughtful moments and meaningful experiences powered by LG’s Affectionate Intelligence. This film is part of the ongoing Life’s Good global campaign, initially introduced in August 2023 to spread a message of optimism worldwide. LG is committed to redefining the customer experience, ensuring that the essence of Life’s Good is reflected in every aspect of its products, services and communications. In this evolving AI era, LG continues its pursuit of delivering more authentic experiences by keeping humans at the heart of AI innovation. This year’s campaign emphasizes Life’s Good moments in everyday life with LG’s Affectionate Intelligence, which better understands and empathizes with customers. By incorporating the company’s human-centric philosophy, LG aims to move beyond technology-centric AI approaches, fostering deeper connections and more meaningful interactions between their products and users. The new brand film heartwarmingly conveys how LG intuitively integrates its AI into customers’ daily routines, offering support to foster personalized experiences that enhance life at home, work and on the go. The film begins at home, where a family enjoys ordinary yet precious moments together, relieved from daily chores with LG AI Home solutions quietly adapting to their individual needs. Whether it’s a gentle reminder to take an umbrella or automatically turning off the lights when everyone has left, the intelligent home simplifies routines so individuals can have the peace of mind to go about their day. As the film continues, viewers can see how the workplace transforms into a balanced environment with optimal air quality and temperature control for enhanced comfort. On the road, the system intuitively understands the physical and emotional state of both the driver and passengers, providing personalized recommendations that make every journey more relaxing and reassuring. “Our brand’s focus is not just on AI technology itself, but on how it enhances customers’ lives in meaningful ways,” said Kim Hyo-eun, vice president and head of LG’s Brand Management Division. “This campaign aims to showcase how LG’s Affectionate Intelligence can positively transform our daily life, seamlessly integrating into everyday moments to offer comfort, ease and connection.” The global campaign has rolled out in countries including the UK, Germany, Brazil, Mexico and Australia throughout March. The brand film can be viewed on LG’s Global YouTube channel, and more details about the campaign can be found on the LG website (LG.com/lifesgood). # # # View the full article

Gaming has evolved beyond entertainment into a creative outlet for exploring dynamic universes and building fantastical worlds. To enhance this immersive experience, LG has joined forces with renowned video game publisher KRAFTON to bring LG OLED TVs and lifestyle screens to the highly anticipated life simulation game “inZOI.” This collaboration offers players a unique opportunity to experience LG’s iconic TV products in a virtual world. Set to captivate gamers with an inspiring simulated reality experience, inZOI brings a fresh and exciting new title to the social simulation genre, drawing widespread attention from devoted communities who still celebrate classics like The Sims 4. Following a YouTube showcase that sparked a significant buzz for the upcoming release, inZOI has surged in popularity, ranking No. 1 on the Steam Top Global Wishlist as of March 24. Early Access launched on Steam on March 28, giving players a chance to experience this much-awaited game before its official global rollout. Through this collaboration, inZOI provides a highly realistic LG product experience, allowing players to fully appreciate the benefits and values of LG TVs. In-game, players can incorporate the LG OLED evo 97-inch G5 model, OLED Flex and lifestyle screens including the LG StanbyME, StanbyME Go and LG OLED Objet Collection Posé into their virtual homes. By customizing their interiors with LG TVs and stylish décor, players can experience how these innovative products seamlessly integrate into modern living spaces. Players can explore different TV setups to match their personal aesthetics. The massive 97-inch G5 model can be mounted flush against the wall for a sleek look or placed stylishly on a stand. The Posé model, designed to resemble high-end furniture or an art object, seamlessly blends into the living space from every angle, including its elegantly finished back. LG’s lifestyle screens bring versatility to virtual interiors. The height of the StanbyME screen can be adjusted and rotated to achieve the ideal setup, while the StanbyME Go allows in-game characters to open its carry-bag-style case to enjoy entertainment both indoors and outdoors. In addition, players can experience the visual impact and differences of the LG OLED Flex by switching between flat and curved display modes. With inZOI and LG TVs, players can craft unique lifestyles and stories, bringing their ideal spaces to life in a virtual world. Be part of this exciting journey and explore LG TVs and lifestyle screens in inZOI. Stay tuned to LG Newsroom for the latest news and updates on how LG continues to bridge real-world innovation with virtual experiences. # # # View the full article

LG has once again left a lasting impression on visitors to ISH, one of the world’s biggest annual tradeshows for HVAC, water and sanitation solutions. Held in Frankfurt, Germany, the event highlighted LG’s extensive range of integrated heating solutions customized for diverse environments and spaces, including high-efficiency residential heat pumps and large-capacity commercial systems. Tailormade for the European market and compliant with the European Union’s F-gas Regulation, LG’s products exclusively employ refrigerants with a low Global Warming Potential (GWP). A major attraction at LG’s booth, the Hero zone introduced ISH visitors to the exceptional Therma V R290 Monobloc air-to-water heat pump (AWHP) for residential applications. Displayed beneath a captivating hanging façade at the center of the zone, the new Therma V boasts a sleek, minimalist design, quiet operation and outstanding cold-climate performance, thanks to LG’s advanced scroll compressor. Designed with user comfort and the health of the planet in mind, the Therma V employs R290 refrigerant, which has a GWP of 3, to reduce carbon emissions. LG also showcased the Monobloc G and Cascade Control Unit, two sophisticated solutions suitable for multi-unit apartment buildings and large homes. The Cascade Control Unit offers flexible scalability, allowing users to add up to eight outdoor units to their HVAC system. This adaptability not only meets varying heating demands but also optimizes energy efficiency, thereby contributing to the reduction of HVAC running costs. Another notable exhibit was the new LG heat pump water heater (HPWH) with R290 refrigerant. Displayed in a booth area designed to resemble a stylish European kitchen, the versatile HPWH R290 utilizes both air and electricity as energy sources, achieving greater efficiency than traditional electric or a gas-powered water heaters. Its simple design ensures compatibility with various installation environments and customer needs, offering seamless integration with various types of indoor units, such as control, hydro and combi. In response to recent EU restrictions on refrigerant usage, LG has launched a complete lineup of reliable commercial HVAC solutions utilizing R32 refrigerant (GWP of 675). Visitors learned about the innovative, large-capacity Inverter Scroll Chiller, which leverages twin inverter scroll compressors to maximize cooling power and operational efficiency. The Inverter Scroll Chiller can be integrated with LG’s Building Energy Control (BECON) CPM system, which utilizes advanced AI technologies to simplify control and monitoring of LG’s commercial HVAC solutions. The Multi V i R32 variable refrigerant flow (VRF) solution was another attraction at LG’s booth. Incorporating the company’s AI engine, the Multi V i intelligently manages temperatures across multiple indoor spaces. This VRF solution includes a full package of integrated solutions, including a number of safety features and systems designed to enhance stability and reliability, and provides time-saving troubleshooting assistance with Smart Diagnosis. LG, a pathfinder for innovative heating, has been at the forefront of HVAC innovation for several decades and continues to show the way forward. With its comprehensive exhibit of efficient and sustainable HVAC solutions at ISH 2025, the company reaffirmed its commitment to decarbonization and to paving the way to a better future for all. # # # View the full article

At LG, innovation extends beyond technology – it’s about creating meaningful experiences that inspire change and shape the future. This vision comes to life through LG College Day, an immersive program that connects students with LG’s corporate culture, emphasizing sustainability and real-world innovation as core values. Recently, over 50 Princeton University Korean language students visited LG Electronics North America’s headquarters in Englewood Cliffs, New Jersey. The visit provided a firsthand look at how LG is pioneering the future through cutting-edge technologies, insightful discussions and hands-on learning experiences. For some, LG College Day is more than just an educational visit – it’s a gateway to a future career. One former participant was so inspired during his visit that he later joined LG as a full-time employee, underscoring the program’s role in connecting top talent with real-world opportunities. The visit began with an introductory session where students explored LG’s business strategy, technological advancements and global impact. A highlight of the session was a dynamic panel discussion featuring LG executives and industry experts, who shared valuable insights on career development, leadership and the future of technology. Students then stepped into LG’s showroom, where they interacted with groundbreaking innovations such as the LG SIGNATURE OLED T – the world’s first wireless and transparent OLED TV – and the LG StanbyME, a portable wireless screen acclaimed for maximizing users’ on-the-go productivity. The OLED Flexible Signage display delivered an immersive visual experience that brought images to life with stunning clarity and realism. Next, students explored LG’s Home Appliance showroom, where they witnessed AI-powered innovations that are transforming everyday life. From smart refrigerators that suggest optimal recipes to AI-driven washers that optimize laundry cycles, LG continues to set new standards for intelligent home solutions. A visit to LG’s cutting-edge Virtual Studio offered a behind-the-scenes look at the creative process behind the company’s global marketing campaigns. The studio, a high-tech production space for commercials and product photography, highlighted LG’s emphasis on storytelling and branding. Students also gained insight into LG’s environmental and social initiatives, including the Endangered Species Series, the Pollinator Garden and LG’s LEED Platinum Certification – reinforcing the company’s commitment to sustainability. Beyond technology and business insights, LG College Day provided students with an opportunity to engage with LG’s Human Resources team, exploring various career paths and business opportunities within the company. Jung Kyu-hwang, CEO of LG Electronics North America, emphasized the importance of fostering connections with the younger generation: “By engaging with young people, especially Gen Z students, we’re not just showcasing our innovations – we’re building connections for the future.” LG College Day continues to grow as a platform for inspiring future leaders, bridging the gap between academia and industry while celebrating the synergy of innovation, corporate responsibility and Korean culture. # # # View the full article

LG Electronics has achieved a significant milestone by securing a spot in Interbrand’s Best Global Brands 2024. This accomplishment is the result of LG’s bold rebranding efforts. Hyoeun Kim, vice president of Brand Management Division, Overseas Sales and Marketing Company at LG Electronics, shares her insights and the story behind this transformation. LG has embraced its evolution into a “Smart Life Solution Company,” redefining its identity to deliver innovation that enhances everyday life. In an interview with Forbes, Kim shared insights into LG’s branding journey, highlighting the company’s commitment to its “Life’s Good” promise and its ethos of “brave optimism.” She emphasized the importance of creating meaningful connections through both internal and external communications, as well as engaging customers through products and campaigns that inspire positivity and confidence in the future. As part of this transformation, LG has launched comprehensive branding initiatives, including targeted activities to engage younger generations like Gen Z. Campaigns such as “Optimism Your Feed” on TikTok and YouTube resonated strongly, amassing over 1.8 billion views and significantly boosting global engagement. LG remains dedicated to evolving its brand and connecting with customers worldwide through innovative solutions and impactful communication strategies. Visit Forbes.com to learn more about LG’s vision for its transformative journey. # # # View the full article

World Water Day, observed every year on March 22, serves as a reminder to all of the importance of clean drinking water. It brings attention to global challenges such as water scarcity and pollution, advocating for collective efforts to ensure universal access to safe water. At the forefront of this mission is the LG Water Science Lab, dedicated to developing solutions that help provide customers with the highest quality water. In honor of World Water Day, this article takes a look at the essential work of the lab’s passionate and highly-trained experts, known as “water sommeliers.” A Water Sommelier’s Daily Routine: The Science of Taste Dedicated to making a real difference, LG’s water sommeliers analyze the taste and quality of water with the same level of precision as wine sommeliers evaluate wine. Their role is to ensure that water from LG’s premium water purifiers and filtration systems is as safe and refreshing as possible. The Water Science Lab’s water evaluation process begins with meticulously prepared samples to prevent contamination. Given that water’s flavor and scent can be influenced by the slightest changes in the testing environment, water sommeliers avoid heavily seasoned foods, alcohol or cigarette smoke before testing. They conduct “blind” sensory evaluations to assess water taste and use state-of-the-art equipment to analyze water components for impurities. Beyond sensory evaluations and quality analysis, their responsibilities include product research and filter development, contributing to the advancement of LG’s filtration technologies for consistently pure and great-tasting water. LG’s Water Research: A Passion for Safer, Better-Tasting H2O LG employs scientifically-proven methods to safeguard the water quality provided by its purifiers, including those in other LG appliances such as refrigerators. While the primary focus is on filtration systems, research also encompasses water composition and impurity analysis, crucial for optimal performance across various appliances, such as preventing water spots on dishware in dishwashers. Certified by the Korea Laboratory Accreditation Scheme, the LG Water Science Lab conducts thousands of tests annually to verify water safety and taste. The lab utilizes the latest technologies to detect harmful substances at microscopic levels (0.001 parts per million) and ensures compliance with industry safety standards. Collaborating with leading experts and international organizations, LG is doing its part to address emerging water quality challenges. The lab has developed its own testing protocols for precise evaluation and continuous improvement of filtration technologies. Through extensive research and a global network of water specialists and scientific advisors, the lab has established itself as a world-class authority in water science. The Water Science Lab also collaborates internally with LG departments that develop water-related solutions, sharing insights to enhance product performance. “Delicious Water” Through Expertise and Innovation The taste of water is influenced by its mineral composition, affecting flavor, mouthfeel and finish. To ensure a refreshing and neutral taste, LG continuously refines its purification systems, balancing beneficial minerals while eliminating unwanted odors and flavors. LG tailors its filtration systems according to regional water quality and customer feedback, constantly reevaluating and fine-tuning filters for improved consistency. The lab plays a key role in defining and delivering “delicious water.” By analyzing regional water quality and collaborating with certified water sommeliers from the Korean Water Sommeliers Association, LG has created a comprehensive water quality map. Via regular testing, the lab helps guarantee that water from LG purifiers matches the taste preferences of its customers. Innovating Water Filtration for a Sustainable Future LG Water Science Lab’s research goes beyond taste profiling to address broader water quality issues. Traditional reverse osmosis systems, commonly used in regions with high water hardness and turbidity, are known to generate significant wastewater. To address this, LG has developed direct-flow filtration systems that eliminate contaminants while reducing water waste, preserving essential minerals and ensuring a stable and efficient supply of water. As global water challenges intensify, LG remains committed to monitoring conditions and leading the future of water purification through innovative technologies for cleaner, safer drinking water. # # # View the full article

LG Recognized in the Automotive Category of This Year’s List for Driving Mobility Innovation With Its Advanced SDV and In-vehicle Technologies SEOUL, March 19, 2025 — LG Electronics (LG), a global leader in mobility technology, has been named to Fast Company’s The World’s Most Innovative Companies of 2025 list in the automotive category, announced on March 18. This recognition highlights LG’s strong performance and continuing success as a pioneer of software-driven mobility solutions. Fast Company, one of the world’s preeminent business media brands, has published The World’s Most Innovative Companies list every year since 2008. The list acknowledges organizations that have made a meaningful impact through their commitment to innovation, ranking the top-performing businesses across 58 industry categories. A trusted mobility partner, LG is making rapid progress in the pursuit of its bold “living space on wheels” business direction, which reimagines the traditional automobile as an intelligent, connected environment. The company’s seamlessly integrated infotainment systems, displays, telematics and AI-powered technologies enhance safety and comfort for drivers and passengers, while also bringing the personalization and convenience of the smart home to the in-car experience. LG is realizing its futuristic vision through advancements such as the AI-powered in-cabin sensing solution, designed to make vehicles more intuitive and responsive to their occupants’ needs. Employing Vision AI and an array of sensors, LG’s solution monitors the heart rate, facial expressions and attentiveness of the driver and passengers in real time to assess their physical and emotional state. By detecting whether the driver is fatigued, stressed or distracted, and providing appropriate cues or reminders, it can help improve road safety. The company’s sophisticated sensing solution also offers personalized driving routes, real-time traffic updates and smart in-cabin adjustments. Being named to Fast Company’s The World’s Most Innovative Companies list follows a year of major successes for the LG Vehicle Solution (VS) Company. In 2024, LG introduced a cross-domain platform integrating Advanced Driver Assistance System, Automated Driving and In-Vehicle Infotainment systems to provide a flexible, cost-effective solution for OEMs. It also expanded its webOS-powered Automotive Content Platform to give vehicle passengers more immersive entertainment options. Additionally, the company launched LG AlphaWare, a comprehensive suite of software for software-defined vehicles (SDVs), and earned global recognition for the security and safety of its V2X technology. “We are honored to be included in Fast Company’s list of The World’s Most Innovative Companies of 2025,” said Eun Seok-hyun, president of the LG VS Company. “As a leading driver of future mobility innovation, we will continue to create cutting-edge SDV technologies and AI-powered solutions that transform the in-vehicle experience and improve road safety.” # # # View the full article

Accessibility in technology transcends mere innovation; it is about making everyday life better for everyone. At CSUN AT 2025, LG participated as the first global home appliance company to showcase its universal approach to accessibility. The “CSUN Assistive Technology Conference,” organized by the Center on Disabilities at California State University Northridge, is recognized as the world’s largest event focused on assistive technology. Major global tech companies, including Google, Amazon, Apple and Microsoft, participate annually to introduce their new accessibility technologies and gain valuable insights. As the pioneering global home appliance company to exhibit at the CSUN conference, LG unveiled accessibility innovations designed to enable a “Better Life for All.” At the 40th annual CSUN conference in March, LG showcased smart home innovations, AI technologies and accessory devices aimed at helping consumers with disabilities and senior citizens use products more conveniently. For the U.S. consumer market, LG demonstrated various solutions that enhance user experiences through attachable accessories and software updates for home appliances and consumer electronics. The LG Comfort Kit, introduced in North America for the first time this year, was developed in response to user concerns. LG created several accessories to make appliances easier to operate, including easy handles for people with limited strength to open the laundry detergent drawer and washer and dryer doors, and an easy-to-use dial for washing machines. The company continues to expand the Comfort Kit lineup by listening to feedback from a variety of consumers, including those with mobility impairments, visual impairments, as well as children and seniors. Another highlight of the exhibition was a newly-developed commercial kiosk featuring height- adjustable capabilities and tactile keypads. This kiosk allows wheelchair users to easily adjust the screen height to their eye level. A new tactile keypad accessory designed to enhance accessibility for visually impaired consumers also was introduced at the conference. Complementing its technology demonstrations in the booth, LG hosted a half-day workshop addressing topics such as AI smart homes, universal design including comfort kits, and accessible kiosks. Discussions included new assistive technologies and ways to alleviate customer pain points to create more convenient environments. Workshop participants included accessibility stakeholders from the Shepherd Center, the University of Maryland, UC Berkeley, the American Council of the Blind and the National Center for Accessible Media, who all shared their expertise and insights on improving accessibility in products. According to LG Electronics ESG Strategy Head Justin Hong, LG’s role at CSUN 2025 exemplifies the company’s ongoing efforts to enhance accessibility for home appliance users and to realize its Better Life for All ESG vision. “Accessibility is at the heart of our innovation, driving us to push boundaries and exceed expectations,” he says. “It is particularly meaningful to showcase various products launching in North America as we continue our efforts to contribute to a Better Life for All with some of the easiest-to-use and most convenient products on the planet.” LG was excited to participate in CSUN AT for the first time and present its newest accessibility-focused solutions debuting in North America. The event was a great opportunity to highlight the company’s ongoing commitment to improving lives for everyone by offering products that enhance convenience and ease of use. With its first appearance at CSUN AT 2025, LG reaffirmed its commitment to universal design and accessibility. By introducing thoughtfully designed solutions that enhance convenience for disabled and senior users, LG continues to push for a more inclusive future. Contributed by LG Electronics USA # # # View the full article

Company Offers Extensive Range of High-efficiency Heating Solutions for Diverse Residential and Commercial Needs SEOUL, March 17, 2025 — LG Electronics (LG) is presenting its latest heating, ventilation and air conditioning (HVAC) solutions tailored for the European market at the International Trade Fair for Sanitation, Heating and Air (ISH) 2025, taking place in Frankfurt, Germany, from March 17-21. LG’s showcase features high-efficiency solutions optimized for both commercial and residential spaces, including the large-capacity Monobloc G Air-to-Water Heat Pump (AWHP). The comprehensive exhibit underscores the company’s commitment to electrification and decarbonization, as well as its focus on providing first-class performance, flexibility and ease-of-installation. Enhanced Energy Efficiency and Advanced Heating with the New Therma V R290 Located at the entrance of LG’s exhibition booth, the Hero zone introduces visitors to the new Therma V R290 Monobloc. This impressive residential solution boasts excellent energy efficiency and a premium European design. Winner of a 2024 International Design Excellence Award and rated “Good” by the German consumer organization Stiftung Warentest, the new Therma V utilizes R290 refrigerant, which has a low Global Warming Potential of 3. Designed to reduce energy usage and environmental impact, LG’s solution harnesses heat from the air to reduce carbon emissions and achieve an A+++ energy rating.1 Made to withstand Europe’s tough winter conditions, the new Therma V AWHP leverages LG’s proprietary scroll compressor to deliver exceptional energy efficiency and a strong, reliable performance. The positioning of the compressor at a lower-than-usual height within the unit itself contributes to the Therma V’s ability to function at 100 percent capacity, even at temperatures as low as minus 15 degrees Celsius. It also leads to improved energy savings and operational stability. With a noise level of just 50 A-weighted decibels in Low Noise Mode, the Therma V produces minimal vibrations, helping to create a relaxing and peaceful environment both inside and outside the home.2 In the multi-residential and large-scale housing zone, LG is presenting the Monobloc G large capacity AWHP and the Cascade Control Unit. The energy-efficient Cascade system offers flexible scalability, allowing the addition of up to eight units to cope with increased heating demand. The Cascade provides multiple benefits for multi-family dwellings, including low-noise operation, a space-saving design and continuous operation via backup systems. Efficient Heating and Cooling Solutions for Modern Homes and Multi-Residential Buildings LG’s ISH exhibition includes a variety of residential heating solutions that have been purpose-built for European kitchens, laundry rooms and living areas. The company’s latest Heat Pump Water Heaters (HPWH) with R290 refrigerant, which use electricity as well as energy from the air to heat water, offer higher efficiency than conventional electric or gas water heaters. Smart Grid ready, HPWHs can enhance energy efficiency by adjusting operation in response to electricity demand signals. Furthermore, to maximize suitability for a wider range of installation environments, LG’s water heaters are available in both floor-standing and wall-mounted types. The new DUALCOOL AI Air with AI DUAL Inverter provides optimized air conditioning by detecting the ambient temperature of a space and intelligently adjusting the set temperature and airflow direction and speed. The company offers three different DUALCOOL AI AIR indoor units with R290 refrigerant to suit any home, with each variant offering easy installation and maximum space efficiency. Advanced Commercial HVAC Solutions for Effective Energy Management Additionally, LG is introducing a range of cutting-edge commercial heating solutions at ISH. A standout among these is the LG Inverter Scroll Chiller – an energy-efficient system for heating (and cooling) commercial facilities. Equipped with twin inverter scroll compressors and plate-type heat exchangers, the LG Inverter Scroll Chiller offers a wide operating frequency range and excellent heat transfer efficiency. When integrated with LG’s Building Energy Control (BECON) CPM system, the chiller provides seamless control of all connected fan coil units and air conditioning systems. BECON CPM monitors and adjusts various control elements to maintain peak efficiency and allows users to track system status in real time. It even sends users helpful alerts if an issue arises, so that appropriate action can be taken to quickly remedy the situation. Set to launch in Europe, BECON CPM also employs LG’s advanced AI-based technology to prevent energy waste and to simplify control for system managers. One of the many highlights of LG’s booth is the R32 Variable Refrigerant Flow (VRF)-based integrated solution package. The LG Multi V i, an all-electric VRF solution, intelligently manages performance according to environmental changes and helps prevent unnecessary energy consumption. When connected to the Hydro Kit, the Multi V i supports floor heating and hot water supply while its compatibility with Air Handling Unit applications from various companies enables it to serve large warehouses and other specialized business-to-business environments. Along with exceptional scalability, the company’s all-electric system offers efficient management with convenient Smart Control features. Powered by LG’s advanced AI Engine, these features analyze the operational data of the Multi V i to improve indoor comfort and create significant energy savings. Also at ISH 2025, LG is introducing the LG All Stars program: a rewards program for HVAC installers that offers exclusive benefits, educational opportunities, continuous support and the chance to be a part of a growing professional network. Accessible via the LG All Stars app, the All Stars program lets users take advantage of the BECON Cloud maintenance service, which ensures fast and accurate issue diagnosis and allows the remote monitoring of connected heating systems from any location. “The groundbreaking LG residential and commercial HVAC solutions on show at ISH 2025 demonstrate our commitment to delivering energy-efficient, high-performance heating systems for the European market,” said James Lee, president of the LG ES Company. “As a key player in the global shift towards electrification, and a trusted provider of advanced HVAC solutions, LG will continue to pursue innovation that maximizes customer value while minimizing environmental impact.” Visitors to ISH 2025 can experience the latest LG HVAC solutions at the company’s exhibition booth (E69, 12.1 Hall, Messe Frankfurt). # # # 1 Seasonal space heating efficiency rating of A+++ at 35 degrees Celsius LWT and A+++ at 55 degrees Celsius LWT, in accordance with EN 14825 in the European Commission Regulation (EU). 2 The sound power level of 50 decibels A at 9 kilowatts in Low Noise Mode was measured in accordance with EN 12102-1 and ISO 9614 under an outdoor air temperature of 2 degrees Celsius. This mode reduces noise by limiting the compressor frequency and fan speed, which may affect performance. View the full article