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Audio is no longer just something you listen to – it’s something you feel, interact with and experience in transformative ways. To push these boundaries further, LG and multi-platinum musician and tech entrepreneur will.i.am have joined forces to introduce LG xboom by will.i.am, a new audio product lineup enhanced with AI technologies, well-balanced sound, versatile designs and exceptional lighting and interaction features. At CES 2025, LG and will.i.am shared a deeper insight into their joint vision for the LG xboom by will.i.am, revealing the very first products to feature in this highly-anticipated series. With will.i.am as its “Experiential Architect,” LG aims to establish xboom as a culture-driven brand redefining listening experiences in the most diverse and inventive ways. LG and will.i.am’s close collaboration saw him actively define the sound performance, visual design and branding of the rejuvenated LG xboom brand. His influence stems not only from his musical prowess but also from his aesthetic sensibilities and storytelling ability that resonate with global audiences. The collaboration aims to enhance every aspect of the customer journey – from the first touch to the joy of experiencing music and content – inspiring a lasting love for the xboom brand. During the LG World Premiere press conference at CES 2025, will.i.am took the stage to outline the endless potential of the LG xboom by will.i.am collaboration, showcasing how the latest audio products bring cutting-edge tech and creative visions together. “Our goal with the new xboom series was never about duplicating what already existed,” he said. “It’s about reimagining what a speaker is supposed to be… it’s about finding your inspiration.” Every audio solution in the LG xboom by will.i.am lineup has been professionally tuned by the multiple Grammy Award-winning artist to establish xboom’s signature sound – an expertly balanced audio profile with warmer tones. The playfully compact designs embody will.i.am’s creative artistry, drawn from his life-long experience in pop culture. Leveraging his understanding of what people love as well as his expertise in developing technologies for creatives, will.i.am played a pivotal role in developing the LG xboom brand. The LG xboom by will.i.am series introduces the Bounce, Grab and Stage 301, all powered by AI to elevate the listening experience. These advanced speakers analyze music in real time, dynamically adjusting sound to highlight key elements like melody, rhythm and vocals. AI Lighting creates a vibrant atmosphere by syncing speaker lights to the beat of the music, while AI Calibration lets the speakers adapt to their surroundings instantaneously for rich sounds in various spaces. For the first time, LG’s xboom speakers feature a dedicated button for seamless connection to RAiDiO.FYI, a radio platform created by will.i.am offering personalized content curated by an AI Radio Host. The Bounce’s up-bouncing passive radiators pulse with the beat, adding a dynamic visual element to the audio experience. Its adjustable strap ensures versatility, allowing it to be effortlessly held, hung or placed on any surface, harmonizing with any environment or occasion. Engineered to be the ultimate portable speaker, the Grab combines powerful sound with a compact, travel-friendly design. Its slim, one-handed design makes it ideal for on-the-go use, while dual passive radiators on each side deliver rich bass and lively sound, filling spaces effortlessly despite its small size. The xboom Stage 301 transforms any space into a stage with its 6.5-inch woofer and dual 2.5-inch midrange drivers. Perfect for large rooms or parties, this speaker features a built-in handle for easy carrying and a clever wedge design for flexible placement – whether flat on its base, tilted back or mounted on a tripod. The lineup also includes LG’s latest earbuds, the xboom Buds. These advanced earbuds not only produce well-balanced sound and rich bass, but also feature an effective Active Noise Cancelling (ANC) and lightweight grapheme drivers. Designed for both comfort and stability, these new LG earbuds feature ergonomic ear tips that adapt to different ear shapes, while a unique ear hook design provides a secure fit for active lifestyles. CES 2025 served as the debut stage for the 2025 LG xboom by will.i.am lineup. Starting with the LG press conference on January 6, LG xboom and will.i.am maintained a strong presence throughout the event. From hosting special events like the RAiDiOboom party at LIV Nightclub in Las Vegas to engaging attendees at the xboom booth, every moment celebrated this dynamic partnership. LG and will.i.am are committed to continuing their dynamic collaboration with the xboom by will.i.am range, striving to elevate every aspect of the listening experience. Stay tuned to LG Newsroom for the latest news and updates. # # # View the full article

Company Recognized for Advanced Global Testing Capabilities, Expands Its AI-Based “LG Shield” Security System SEOUL, Jan. 15, 2025 — LG Electronics (LG) is enhancing its cybersecurity capabilities for connected devices in response to advancements in artificial intelligence (AI) and the widespread adoption of the Internet of Things (IoT). LG’s SW Testing Laboratory has recently obtained accreditation to perform cybersecurity testing for IoT devices from the Korea Laboratory Accreditation Scheme (KOLAS), a part of the Korean Agency for Technology and Standards (KATS). This accreditation is globally recognized under the International Laboratory Accreditation Cooperation Mutual Recognition Arrangement (ILAC-MRA). Consequently, test reports issued by LG’s SW Testing Laboratory – testing compliance with the European Telecommunications Standards Institute’s (ETSI) cybersecurity standards for IoT devices (EN 303 64511 and TS 103 70122) – will carry the same weight as those issued by other accredited testing laboratories in over 100 countries, including the U.S. and Japan. KOLAS’ IoT cybersecurity testing accreditation validates the credibility of LG’s existing testing processes. By acquiring the ability to internally test the cybersecurity of its products, LG will significantly reduce both the cost and time needed to obtain accredited test reports for its new and upcoming innovations. As IoT and AI products become more prevalent and related security regulations are established, LG will continue to efficiently manage and rapidly respond to cybersecurity testing requirements across various global markets. LG’s SW Testing Laboratory is the first manufacturer-run testing laboratory in South Korea to receive KOLAS’ internationally-recognized accreditation for software testing. The lab has also expanded its expertise to include home appliance software safety and automotive software safety. LG aims to leverage both its quality testing accreditation and cybersecurity testing capabilities to provide customers with reliable, high-quality products and security solutions. Meanwhile, LG is actively pursuing Responsible Intelligence – one of the key pillars of the company’s Affectionate Intelligence – and is continuously reinforcing security measures for its AI-enabled products. LG has applied its sophisticated cybersecurity processes and solutions to provide robust digital protection for network-connected products and any shared or stored customer data. More specifically, LG employs a comprehensive array of cybersecurity protocols throughout the product lifecycle, from initial planning and development through to post-launch usage. This approach minimizes the risk of data breaches by empowering the secure management of both sensitive personal information and user data generated during product usage. In addition, LG is expanding the implementation of “LG Shield,” the company’s advanced AI-based security system, across its growing lineup of AI-enabled products. LG Shield proactively protects products, software platforms and user data using a variety of advanced processes, methods and technologies. LG Shield prevents data leakage by encrypting sensitive information, including personal data, and securely storing encryption keys in segregated digital spaces. It also protects products’ operating systems by utilizing a secure server environment and real-time threat detection to prevent unauthorized access and tampering with operational code or data. “We will continue to strengthen our cybersecurity capabilities to meet the latest global cybersecurity regulations and improve our software competitiveness,” said Park In-sung, head of the Software Center at LG Electronics. # # # 1 Security requirements for developers/manufacturers and stakeholders of consumer IoT products. 2 Conformity assessment method and test specifications for consumer IoT product security requirements. View the full article

Imagine walking into your dream home where every appliance is top-of-the-line LG, but without the hefty upfront costs. That’s exactly what LG is making possible in Taiwan as it becomes the first major brand to launch a home appliance rental and care service in the market. Last October, LG Taiwan unveiled its groundbreaking home appliance rental and care service at Taipei’s Chalet V, showcasing a fresh approach to modern living. The thoughtfully designed venue brought the concept to life through curated living spaces that demonstrated how premium appliances can enhance daily routines without demanding significant upfront investment. Visitors experienced firsthand the practical benefits of LG’s rental program through an immersive showcase featuring fully-equipped living rooms, kitchens and laundry spaces. The demonstration areas highlighted how renting a complete suite of LG appliances can both upgrade living standards and provide smart financial flexibility for homeowners and renters alike. Live product demonstrations revealed the real-world advantages of the service, while LG’s professional technicians explained the comprehensive benefits package – including full warranty coverage and scheduled maintenance visits. This hands-on approach gave visitors a clear picture of how the rental service combines premium appliance access with peace of mind through professional support. The venue featured a home-like showcase area with themed spaces, including living rooms, kitchens and laundry rooms, demonstrating how renting a full suite of LG appliances can significantly reduce expenses while upgrading daily living experiences. Enhancing the service’s accessibility, LG Taiwan also announced strategic partnerships with key industry leaders, such as Sinyi Realty’s Ecosystem Lead and Taishin Bank. Industry experts and retail leaders gathered to discuss the program’s market impact, including representatives from 486 Shop and SENAO International, alongside financial news anchor Liu Hanchu. The discussion highlighted how this innovative rental model represents a significant shift in consumer access to premium home appliances, offering both financial flexibility and lifestyle enhancement opportunities. The launch has already generated substantial interest across Taiwan’s home appliance sector, with market analysts noting its potential to reshape industry standards. This pioneering service model could set new benchmarks for consumer accessibility in the home appliance market, reflecting LG’s commitment to innovative solutions that meet evolving consumer needs. Contributed by LG Taiwan # # # View the full article

Amid the buzz of CES 2025 in Las Vegas, LG’s sweeping semi-circular façade provided one of the most unmissable spectacles of the entire tradeshow as it brought the company’s vision to life with vibrant animated characters. Going beyond its eye-grabbing entrance, the booth embodied this year’s theme of “Life’s Good 24/7 with Affectionate Intelligence,” showcasing how LG’s AI-powered innovations understand and enhance every moment of daily life.’ The journey through LG’s AI-enhanced day began in the Rise & Shine (LG AI Home) zone. Here, the LG AI Home demonstrated how “Affectionate Intelligence” transforms daily routines for the better. At its core was an advanced on-device AI hub that learns and analyzes lifestyle patterns to deliver personalized solutions without the need for external server connections, enhancing performance and privacy. Visitors explored these AI innovations via an engaging double-sided diorama featuring transparent OLED Signage solutions with detailed miniatures, showcasing how LG’s on-device AI makes mornings more comfortable and efficient by proactively understanding and responding to user needs. Visitors could witness this technology in real-life scenarios. For instance, when the system detected someone starting their workday, it automatically created the optimal environment by tailoring the lighting, temperature and humidity of the room to their preferences. With the acquisition of Athom, an industry-leading smart home platform company, LG’s AI seamlessly integrates with over 200 brands and 50,000 devices for limitless scalability and interoperability. In the Connect & Cruise (Car-Commercial) zone, LG demonstrated how its AI extends into mobility spaces through the Vision AI Mobility Concept. Visitors experienced LG’s advanced In-Cabin Sensing technology, which recognizes drivers as soon as they enter the vehicle and monitors their comfort, safety and convenience throughout their journey. The system intelligently tracks the driver’s gaze to assess their attention and intentions while simultaneously monitoring their health in real time, illustrating how LG’s AI enables a more personalized and safer mobility experience. In addition, LG’s digital out-of-home (DOOH) platform, installed on the wall to simulate a commercial space, leveraged its AI sensing capabilities enhance visitor interactions. The Work & Create (Intelligent Office) zone underscored LG AI’s ability to turn a traditional office into an intelligent workspace. Visitors could see 2025 gram lineup, featuring LG’s first AI-powered laptops – such as the LG gram Pro, LG gram Pro 2-in-1, LG gram and LG gram Book – that smartly adapt to users’ work styles and requirements. Meanwhile, the LG CreateBoard used its advanced AI capabilities to offer efficient document analysis and summary generation, all designed to enhance productivity. In the Gear up & Game (Gaming Playground) zone, LG challenged visitors to try out its optimized, AI-powered gaming environment with its webOS smart gaming monitors including the LG UltraGear OLED Bendable Gaming Monitor. The versatile LG ThinQ ON system connects seamlessly with IoT sensors and devices to offer personalized gaming station configurations at the touch of a button. At the center of it all was the new, highly immersive webOS smart gaming monitor with α (Alpha) 9 AI processor, which delivers enhanced 4K visuals and three-dimensional audio through AI Picture Quality Pro and AI Sound Pro. The journey continued with a visit to the dynamic Inspire & Innovate (LG Labs Studio) zone, where innovation met practical lifestyle solutions. This unique area showcased LG’s experimental products that cleverly combine various functions to create seamless multi-moment experiences, including the multifunctional LG Projector that’s a projector, light and speaker all in one. The zone featured several more ingenious lifestyle solutions like the Indoor Gardening Appliance, the PureDuet coffee purifier and pet-friendly LG AeroCat, as well as the ultra-compact CineBeam S projector and stylish high-up wine cellar. Furthermore, the forward-thinking LSM (Lifestyle Solution for Mobility) and PBV (Purpose-Based Vehicle) mobility solution demonstrated the company’s commitment to enhancing daily life through innovative technology. LG’s aesthetic reached its peak at the center of the booth, where luxury and intelligent technology achieved perfect harmony in an elegant setting. The centerpiece was the LG SIGNATURE OLED T, the world’s first transparent and true wireless 4K OLED TV, which transformed traditional viewing experiences into the boldest artistic statements. The atmosphere was further elevated by a stunning kinetic media façade made of 28 transparent slim OLED screens, synchronized with chandelier lighting to create mesmerizing visuals – from starry galaxies to stained glass patterns. This sublime show of art and technology in harmony demonstrated the true potential of LG’s advanced technology in turning everyday moments into extraordinary experiences. Just around the corner, the Curate & Elevate (Upscale Home Living) zone elegantly presented exceptional evening entertainment with the seamless integration of innovative LG TVs into the living space. In a stunning collaboration with iconic design house Kartell, the LG SIGNATURE OLED T could be witnessed in all its glory. This revolutionary display effortlessly transitions from the transparent mode that offers an innovative and beautiful gallery experience to the opaque mode that provides perfect blacks, vibrant colors, and all the advantages that comes with an OLED TV. Within the Night area of the zone, LG seamlessly integrated its premium appliances with sophisticated designs. The centerpiece was a second-generation LG SIGNATURE 4-Door French-Door refrigerator with a transparent OLED door panel, standing proudly beside the LG SIGNATURE Smart InstaView Over-the-Range Microwave and Slide-in Double Oven Induction Range, created in collaboration with the premium Italian furniture brand Molteni&C. Also featured were intelligent home solutions, including the LG SIGNATURE Washer & Dryer with AI DD technology and a striking 29-inch matte black washing machine and dryer pair that complemented the Molteni&C dressing room – each element showcasing LG SIGNATURE’s “Live Beyond” philosophy and premium innovations. The Escape & Immerse zone invited visitors into a cutting-edge showcase of personalized entertainment powered by the company’s Alpha 11 AI processor and webOS platform. This unique “man cave” featured an expansive 97-inch OLED TV, projection mapping and a “secret door” leading to an immersive LG TV AI world. Guided by a virtual host, tech enthusiasts explored the exciting possibilities of the Alpha 11 and webOS integration, experiencing innovations like the AI-powered Magic Remote, Voice ID technology, cinematic sound and picture quality, and advanced deep learning and soundbar technologies. Last but not least, the distinctive Dive & Vibe zone curated a multisensory exploration of AI-powered audio products created in collaboration with multi-platinum musician and tech entrepreneur, will.i.am. The “xboom by will.i.am” line showcased the fusion of technology, AI and musical creativity with its AI capabilities, including AI Sound, AI Lighting and AI Calibration functions, as well as will.i.am’s RAiDiO.FYI platform, which features an AI radio host that customizes infotainment content for each listener. Visitors could experience the LG xboom’s signature sound, professionally tuned with will.i.am, through the new family of Bluetooth speakers – the xboom Stage 301, xboom Bounce and xboom Grab – and the new earbuds, xboom Buds. This year’s LG CES booth masterfully illustrated how “Affectionate Intelligence” transforms technology from a mere tool into an intuitive companion, seamlessly integrating AI across every dimension of the human experience – from the home and office to the entertainment and mobility sectors. Stay tuned as LG continues to redefine innovation and enrich daily life, proving once again that Life’s Good. # # # View the full article

Eun Seok-Hyun Honored in Leader Category for His Contributions to the Mobility Sector and the Advancement of LG’s SDV Technologies LAS VEGAS, Jan. 9, 2025 — LG Electronics (LG) is proud to announce that Eun Seok-hyun, president of the LG Vehicle Solution (VS) Company, has been recognized with the 2025 MotorTrend Software-Defined Vehicle (SDV) Innovator Award in the Leader category. The award acknowledges his exceptional leadership and contributions to software-driven innovation in the automotive sector. Hosted by MotorTrend, a highly-respected U.S.-based automotive media company, the SDV Innovator Award ceremony was held on January 7 during CES in Las Vegas. Eun Seok-hyun’s well-deserved recognition underscores LG’s growing influence in shaping the future of mobility and SDV technologies. Mr. Eun, who has more than two decades of experience working in the automotive industry, has been at the helm of the LG VS Company since December 2022. Throughout his career, he has focused on driving innovation in key areas such as infotainment, display, telematics and automotive vision systems. A prime example of the Company’s progress under Mr. Eun’s leadership is the launch of LG AlphaWare in 2024. This groundbreaking suite of software solutions empowers mobility providers to overcome technical challenges and reimagine vehicles as “living spaces on wheels.” LG AlphaWare comprises five core solutions that seamlessly work together to enhance the in-vehicle experience. PlayWare delivers immersive in-cabin entertainment; MetaWare integrates augmented and mixed reality technologies; VisionWare provides AI-powered driver assistance; BaseWare serves as a comprehensive software backbone, offering versatile modules to enhance existing operating systems or support new platform development for OEMs; and OpsWare is a central operations platform that fosters collaboration among software developers. LG has also achieved significant milestones in automotive security. Under Mr. Eun’s guidance, LG became the first company to obtain Common Criteria certification for V2X security stability, reinforcing its leadership in connected vehicle safety. “It is an honor to be recognized at this year’s MotorTrend SDV Innovator Awards,” said Eun Seok-hyun. “This accolade is a testament to LG’s advancements in SDV technologies and to the dedication of our team in shaping the future of mobility.” LG’s latest mobility solutions will be on show at CES 2025 in Las Vegas (January 7-10) in the company’s public and private booths. # # # View the full article

Company Strengthens Long-term Strategy With Agile Adaptability in Rapidly Changing Business Environments LAS VEGAS, Jan. 8, 2025 — LG Electronics’ (LG) CEO William Cho and key company executives outlined the company’s 2025 business strategy during a press conference held today for Korean media in Las Vegas, Nevada, U.S.A. The CEO emphasized the need to build structural competitiveness and accelerate qualitative growth by refining execution strategies adapted to rapidly changing global market environments. Cho highlighted positive progress achieved through innovative business models, such as subscription service business and webOS-based advertising and content business, which demonstrate LG’s agile responsiveness to evolving market demands. “Amidst unprecedented market uncertainties and a shifting competitive landscape, we require a fundamentally different level of strategies and precise execution,” he stressed. Compared to two years ago when LG first presented its Future Vision 2030, the global market recovery is experiencing prolonged delays, while geopolitical risks, such as shifts in trade policies in major nations, are becoming more pronounced. The competitive paradigm with Chinese companies is also shifting from price-based competition to a more sophisticated focus on technology. As a part of the Future Vision 2030, LG aims to expand its existing device-centric business into mobility and commercial spaces. By leveraging decades of customer understanding, know-how and technological expertise, the company seeks to transform into a smart life solutions provider that connects and enhances customer experiences. “Despite the challenging environment, significant opportunities remain,” Cho added. “By focusing on delivering differentiated customer value, we will create continuous growth.” Shifting Business Paradigms to Meet Market Demands LG is increasing its market presence through new business models like subscription based-services and the online brand shop. Capitalizing on the company’s strengths, the subscription business combines devices and services to provide greater convenience and flexibility, moving beyond price-driven competition. Customers can use products for a duration that best suits their needs and receive optimized care services, allowing LG to maintain closer customer relationships and generate recurring revenue. LG is also strengthening its competitive edge by enhancing on-site care services and diversifying sales channels. This year, the company is expanding the service to India, Singapore and Hong Kong, following successful launches in Malaysia, Thailand and Taiwan. In 2024, LG’s revenue from subscription services rose more than 75 percent year-over-year (YoY), surpassing the company’s original target (KRW 1.8 trillion) to reach a total nearing KRW 2 trillion. LG aims to more than triple this figure by 2030, establishing its subscription services as a key driver of growth. The company’s data-driven online brand shop is also growing at a rapid pace, with sales surging over 80 percent YoY during last November’s Black Friday period. Expanding Platform-based Services Business Through webOS The platform-based service business, which is contributing to the transformation of the company’s business structure into a high-profit model, aims to increase its revenue by more than five times by 2030 – ultimately accounting for 20 percent of LG’s total operating profit. This business model leverages hundreds of millions of LG products sold worldwide as a platform to generate revenue by providing customers with content, tailored advertising and services. A prime example of LG’s current success in this area is the advertising and content business based on the company’s webOS smart TV operating system. Last year, the webOS-based advertising and content business exceeded its revenue target of KRW 1 trillion. Starting this year, webOS will become a comprehensive content platform for various devices and solutions, including IT products and vehicle infotainment systems. It will also broaden its scope to encompass AI-powered Digital Out of Home (DOOH) solutions to advertisers, evolving into an “integrated media advertising platform” that delivers differentiated content experiences across diverse indoor and outdoor spaces. To this end, LG initiated the integration of its display-based businesses – including TVs, signage, monitors and laptops – through an organizational realignment at the end of last year. The company is also exploring various opportunities to secure additional capabilities through mergers and acquisitions (M&A) and partnerships. Accelerating Growth in B2B exemplified with HVAC To accelerate growth in the B2B sector, the company is focusing on its heating, ventilation, and air conditioning (HVAC) business, which is projected to expand rapidly in the AI era. LG has established a dedicated business division, the LG Eco Solution (ES) Company, to take its existing HVAC business to new heights. The HVAC business, alongside LG’s automotive component and smart factory business, will play a significant role in driving the company’s B2B business to greater success. LG HVAC boasts a comprehensive portfolio of high-efficiency, high-performance solutions employing the company’s industry-leading core technologies. Its state-of-the-art products range from residential air conditioners to commercial air conditioners for buildings, schools and public institutions; heating solutions designed to replace fossil fuel boilers; and advanced chiller technology, which are now being applied to optimize energy efficiency in data centers – a pivotal backbone of AI infrastructure. Additionally, in key markets, LG is hastening the establishment of a localized, end-to-end business structure that encompasses R&D, production, sales and maintenance, and has the ability to develop region-specific solutions. By 2030, LG expects its B2B business to account for around 45 percent of all revenue generated by the company. B2B revenue made up approximately 27 percent of total revenue in 2021 – a figure that rose to 35 percent by the end of last year. Taking on Bold R&D Initiatives to Tackle Future Megatrends The company is also revamping its future technology R&D portfolio to align with key strategic directions: maximizing business potential, expanding platform-based service businesses, accelerating B2B businesses and rapidly commercializing new growth engines. Over 75 percent of LG’s advanced R&D efforts will focus on technologies for businesses aligned with the company’s mid- to long-term strategies, and on securing pivotal technologies in promising future fields. LG will continue to concentrate on strengthening core technologies across eight core technologies: software, system on chip, AI, robotics, materials and parts, standards, next-generation computing and cloud/data. Specifically, the company will apply CEO Cho’s “3B” strategy – Build, Borrow and Buy – by fostering internal capabilities, leveraging external expertise and acquiring technologies. This approach includes forming partnerships with global tech giants as well as promising startups and academia in order to solidify technological leadership. Additionally, LG will further bolster its R&D efforts in high-potential future fields, such as quantum computing and space technology. CEO-led Task Force System to Enhance Structural Competitiveness In addition to transforming its business portfolio, LG is focusing on strengthening its structural competitiveness – represented by Quality, Cost and Delivery – to address intensifying global competition. This year, LG is establishing a new CEO-led review system to drive these efforts. Each business division and headquarters organization will set up a task force to secure leadership in products and technology, manufacturing efficiency, R&D and operations, with CEO Cho personally overseeing their progress. Key objectives for each task force include securing product and technology innovations, enhancing manufacturing capabilities and improving R&D capabilities. LG is also carrying out meticulous preparations to improve its ability to respond strategically to external uncertainties. Working with internal and external experts, the company is crafting predictive scenarios for key issues and developing a “playbook” to identify optimal responses. This forward-looking approach is expected to minimize the impact of outside factors on the business and uncover new opportunities. Sustained Investment in Future Growth While it anticipates that the business environment will continue to face considerable uncertainties in the years ahead, LG is committed to maintaining its strategic investments. Aimed at securing fundamental business competitiveness and sustaining future growth, these investments will be ‘maximized’ based on strategic priorities. In addition to investing in facilities and R&D, LG is actively exploring the strategic allocation of investment resources for equity investments and M&As to further accelerate the company’s growth. Previously, LG announced its plan to inject over KRW 50 trillion by 2030 to drive portfolio transformation and qualitative growth. # # # View the full article

LG has been at the forefront of driving bold innovations, transforming screen experiences with its cutting-edge technologies. At the heart of this transformation is the LG SIGNATURE OLED T, the world’s first transparent and true wireless* 4K OLED TV. This exceptional blend of cutting-edge technology, sophisticated design and unmatched versatility pushes the limits of what’s possible for modern living spaces. A true game changer, the SIGNATURE OLED T represents the pinnacle of state-of-the art TV innovation. Its transparent OLED screen seamlessly transitions between transparent and opaque, delivering a one-of-a-kind viewing experience while offering unmatched freedom and flexibility in any space. Combined with LG’s true wireless video and audio transmission technology, the OLED T brings both visual appeal and an enhanced home entertainment experience, creating an immersive, uninterrupted viewing environment free from tangled cables. Recognized for its mastery in both state-of-the art technology and sophisticated design, LG has joined forces with Kartell, the renowned Italian design brand celebrated for its expertise in transparent materials and iconic furniture, to demonstrate how masters of transparency carry forward a heritage of innovation. These two lifestyle innovators presented an inspiring experience at CES 2025, where technology and aesthetic elements seamlessly harmonize, resulting in transformative art pieces that enhance the overall ambience. With a shared dedication to transforming living spaces, LG and Kartell showcased a visionary presentation at LG’s CES booth, highlighting how transparent OLED TV and design aesthetics can redefine the way individuals live, interact with and connect to their spaces. Under the title of “Transparent Harmony: Where Technology Meets Design,” this zone demonstrated the transformative potential of transparent OLED technology in modern living spaces. At CES 2025, LG and Kartell have highlighted their unwavering commitment to transforming living spaces by merging cutting-edge technology with sophisticated design. LG will continue its journey as a lifestyle innovator, aimed at enhancing everyday life and shaping the future of modern living. Visitors to CES 2025 will have the opportunity to explore how LG is elevating the home entertainment experience with its latest innovations from January 7-10 at the company’s booth (#15004, Las Vegas Convention Center). To stay up to date with all of LG’s announcements at CES, visit website and LG Global YouTube channel. # # # * Wireless transmission refers to the transferring of video and audio signals between a TV screen and the Zero Connect Box. View the full article

Company Sets New Record for Annual Revenue SEOUL, Jan. 8, 2025 — LG Electronics Inc. (LG) today announced its preliminary earnings results for the fourth quarter and full-year of 2024, reporting a consolidated revenue of KRW 87.74 trillion and an operating profit of KRW 3.43 trillion. This marks a new record for the highest annual revenue in the company’s history. Over the past four years, LG’s consolidated revenue has seen a compound annual growth rate of over 10 percent. The company has managed to grow while maintaining solid fundamentals amidst various external uncertainties. Strategic shifts in business models, including subscription services and Direct-to-Consumer (D2C) initiatives, have driven growth beyond the limits of its core businesses. The expansion of Business-to-Business (B2B) operations has also contributed significantly to the revenue increase. Despite various challenges, profitability remained stable on an annual basis. In the second half of last year, unexpected global shipping cost surges and one-time costs for inventory rationalization impacted profitability. However, the overall annual business performance showed positive qualitative growth driven by business portfolio realignment. In the fourth quarter of last year, LG recorded consolidated revenue of KRW 22.78 trillion and an operating profit of KRW 146.1 billion. This year, the company aims to accelerate qualitative growth through business portfolio transformation. LG will focus on strengthening fundamental competitiveness in areas such as quality and cost while maximizing efforts to secure a robust profit structure through fixed cost efficiency. The home appliance business, a core segment for the company, is expected to surpass KRW 30 trillion in revenue for the second consecutive year. The strategy of expanding AI appliances and volume zone lineups, along with diversifying business models to subscription and D2C, has driven solid performance. Growth in the B2B sector, including heating, ventilation and air conditioning (HVAC), built-in appliances and component solutions, continues steadily. LG plans to expand its subscription business to countries such as Thailand and India, in addition to existing markets like Korea, Malaysia and Taiwan. The HVAC business, which holds the largest share in LG’s home appliance B2B area, will now operate as an independent business unit to become a global top-tier, comprehensive air solutions business. In the TV business, despite the overall market experiencing delayed demand recovery, demand in premium markets such as Europe is gradually improving. The company’s webOS-based advertising and content business continues to expand its ecosystem across TVs, smart monitors and automotive infotainment systems. Beginning this year, the company will seek to further expand the foundations of its advertising and content business through its OLED and QNED “Dual Track” strategy in premium markets, as well as meeting market-specific demands across the globe with volume zone lineups. Additionally, in accordance with last year’s organizational restructuring, the company plans to enhance synergies between hardware and platform businesses through the integrated operation of its screen-based offerings including TVs and IT and ID products. The vehicle component business has experienced a temporary slowdown in demand for electric vehicles. Despite this, it has continued to achieve solid results and is on track to surpass KRW 10 trillion in revenue for the second consecutive year. The company will focus on responding to the transition to software-defined vehicles (SDV) and strengthening internal stability through profitability-centered operations. These figures are tentative consolidated earnings based on K-IFRS provided as a service to investors prior to LG Electronics’ final earnings results, including net profit. Details regarding each division will be announced officially later this month. # # # View the full article

Company’s AI Provides Personalized Experiences that Transform and Enrich Everyday Life, Making You Feel Understood LAS VEGAS, Jan. 7, 2025 — LG Electronics (LG) is showcasing its latest innovations powered by AI at CES® 2025. Themed “Life’s Good 24/7 with Affectionate Intelligence,” LG’s booth at the Las Vegas Convention Center illustrates how the company is providing incredible convenience and new customer experiences by seamlessly integrating AI into everyday life. At the entrance of the booth, LG’s theme comes to life with the dynamic and immersive Brand Façade: a massive semi-circular display featuring LG Kinetic LED Media Art. LG offers its customizable Kinetic LED products as part of a total solution for customers, providing everything from the initial design to post-installation services. The company’s innovative displays deliver exceptional, multisensory experiences with stunning picture quality and the ability to perform elegant kinetic movements in sync with video and audio content. LG’s booth at CES 2025 is divided into distinct zones representing morning, noon, afternoon, evening and night, all grounded in LG’s pursuit of “Space-as-a-Service” to expand the horizons of living spaces. Each area demonstrates how LG’s AI-powered innovations can enrich people’s daily routines. Visitors will experience firsthand how LG’s intelligent home appliances, smart living solutions and cutting-edge technologies combine to create around-the-clock comfort, convenience and connection. A Morning with LG AI The Rise & Shine (LG AI Home) zone showcases LG’s vision for a seamless start to the day, enabled by LG’s Affectionate Intelligence and On-device AI Hub. Visitors can explore an Intelligent Home that understands and adapts to their needs, offering proactive solutions to make each day smoother, and a personalized living environment that is both safe and hyper-connected. Visitors can witness innovations like face and voice recognition in the bedroom, which provide personalized content and wellness insights based on sleep patterns. The technologies even adapts to user’s routines thanks to automatic situational recognition and offers easy-to-digest data and insight with On-device AI hub, where sensitive information is securely protected by LG Shield. The Connect & Cruise (Car-Commercial) zone focuses on LG’s AI-driven mobility and commercial innovations for life on the move. Here, visitors can experience AI-based in-cabin sensing solution, Vision AI mobility concept that is designed to bring greater safety, convenience and hyper-personalization to the future mobility experience. Noon – the Perfect Time for Work and Play The Work & Create (Intelligent Office) zone exemplifies AI’s ability to transform work into a smarter, more streamlined experience. Visitors can get hands-on experience with LG gram Pro 2-in-1, while experts demonstrate how to maximize AI capabilities using the LG CreateBoard. This presentation highlights the simplicity of generating document-based AI insights and leveraging AI-driven system controls. The Gear up & Game (Gaming Playground) zone is an AI-optimized environment where visitors will discover an unparalleled gaming experience. LG’s ThinQ ON, which can connect with a variety of IoT sensors and devices, makes it easy to create a personalized gaming station and control mood settings with just the push of a button. Visitors can also try out the advanced webOS smart gaming monitor, including the LG UltraGear OLED Bendable Gaming Monitor. A Rejuvenating Afternoon with Innovations that Inspire The Inspire & Innovate (LG Labs Studio) zone is a space that inspires creativity and promotes personal well-being through innovative solutions, including AI-driven technologies. Visitors can explore personalized “ambient solutions” that align with their unique lifestyles and tastes, and see how LG’s products can transform a living space into a chic café, a relaxing retreat or a premium personal cinema. In addition, the zone also features the MX platform, which expands the definition of home solutions by creating a new type of multipurpose space. Utilizing a modular package system, it integrates LG’s innovative appliance hardware and AI technologies to transform the vehicle cabin into a flexible area. Throughout the zone, visuals and ambient content are generated by EXAONE, LG AI Research’s multimodal AI model, creating dynamic atmospheres curated to individual preferences. Trained on 350 million license-free images, EXAONE can generate an infinite number of images with distinct moods. The images displayed in the zone are created using prompts such as “gentle breeze,” “orange summer view” and “cozy, serene atmosphere,” uniquely depicting city and countryside morning scenery in four seasons, resulting in images that cannot be found anywhere else in the world. Curate Your Evening, Elevate Your Experience The Curate & Elevate (Upscale Home Living) zone offers an immersive lifestyle experience that combines AI tech with enduring design and customized luxury. This exclusive space demonstrates how intelligent technology and refined aesthetics can come together to elevate every moment at home. Highlighted within this zone are innovative display products like the LG Signature OLED T. Visitors can see the transparent OLED T showcased alongside iconic clear acrylic pieces from Kartell, a renowned premium furniture brand, introducing innovative user experiences and new possibilities for space curation. The zone also highlights the second-generation LG SIGNATURE lineup, including the brand-new LG SIGNATURE 4-Door French-Door refrigerator with a transparent OLED door panel, as well as the LG SIGNATURE Smart InstaView Over-the-Range Microwave and Slide-in Double Oven Induction Range, which pairs timeless design with state-of-the-art AI technology. With the famed Italian designer furniture company, Molteni&C, LG has crafted an exhibit that emphasizes LG SIGNATURE’s “Live Beyond” philosophy. Visitors can learn how the brand’s latest AI-equipped premium products elevate convenience and provide more personalization options than ever before. Entering the Night area of the zone, visitors will encounter the breathtaking kinetic media chandelier; an installation that boasts 28 units of the transparent LG Signature OLED T. When closed, it highlights the elegance of transparency through synchronized video and lighting; when open, it emphasizes the sleek, thin design of transparent OLED technology. Visitors will be wowed by mesmerizing visuals, including the colorful Cloud Bloom, Aquarium and stained-glass effects; all synchronized with dynamic lighting and all enhanced by AI assistance to deliver an immersive, 360-degree experience. The Dive & Vibe zone offers an entertaining, multisensory exploration of AI-powered sound and music. New 2025 xboom speakers on display employ advanced AI calibration technology to automatically adjust sound settings and recommend the best lighting mode according to the space and the mood of the music. Last but not least, the Escape & Immerse zone takes CES attendees on a journey of personalized content curation and optimal viewing experiences enabled by LG’s α11 AI processor and webOS platform. The zone is divided into an entry area and an experience area, with the latter designed to showcase the capabilities of the α11 and webOS. The entry area features a dramatic man cave atmosphere, where visitors will discover a ‘secret door’ to experience AI of LG TV, where a digital guide showcases the exciting features of the technology. Highlights include the AI-powered Magic Remote, Voice ID and the cinematic picture and sound quality delivered by α11 AI processor technology. Along with the latest smart life solutions, LG’s exhibition booth at CES 2025 showcases the company’s dedication to sustainability and corporate responsibility. Throughout the booth, visitors will find several trees symbolizing the company’s commitment to ESG. These include the Comfort Kit Tree, the Sustainable Exhibition History Tree, the Energy Tree, the Global Carbon Neutrality Tree and the Sustainable Cycle Tree, which together form a visual representation of LG’s vision for a sustainable future. Visitors can experience LG’s latest innovations at its CES booth (#15004, Las Vegas Convention Center) from January 7-10. For more information on LG products unveiled at CES 2025, please check out the CES 2025 Press Kit. # # # View the full article

All “xboom by will.i.am” Products Feature a More Balanced and Warm xboom Signature Sound LG’s New xboom Line Is Empowered by AI Sound, AI Lighting, AI Calibration and RAiDiO.FYI SEOUL, Jan. 6, 2025 — LG Electronics (LG) unveiled its new audio product line of Bluetooth speakers and earbuds at CES 2025, created in partnership with multi-platinum musician and tech entrepreneur, will.i.am. This marks the debut of the “xboom by will.i.am” line, following the partnership announcement in early December. LG recently appointed will.i.am as the “Experiential Architect” of the LG xboom brand, aiming to establish it as a culture-forward brand that elevates the listening experience to new heights through completely new sound and design values. All “xboom by will.i.am” audio products are professionally tuned by will.i.am, delivering the xboom signature sound – characterized by a more balanced audio profile with warmer tones. The product design is playfully compact and embodies will.i.am’s creative artistry that stems from his life-long experience in pop culture. Leveraging both his extensive experience in understanding what people love and developing technology for creatives, will.i.am fundamentally inspires xboom’s product development, design and brand marketing. The “xboom by will.i.am” line boasts a family of smart Bluetooth speakers – the xboom Bounce, Grab and Stage 301 – all fortified with seamless AI capabilities for a next-level listening experience. The xboom speakers conduct AI analysis on the content being played to automatically adjust AI Sound, switching to sound options that accentuate the melody, rhythm, or voice. The AI Lighting feature keeps the speakers’ bar lights pulsing in multicolored sync for added ambiance. AI Calibration allows speakers to instantly recognize their surroundings to fill various indoor or outdoor spaces with ample sound. And for the first time, xboom speakers now feature a dedicated button for users to instantly connect to will.i.am’s RAiDiO.FYI platform to enjoy various infotainment content tailored for each listener by an AI Radio Host. Also, users can enjoy their content with amplified sound through the LE Audio Auracast feature that connects multiple xboom units for a seamlessly synchronized audio output. Even without Auracast support on their smartphones, users can enjoy synchronized audio across multiple units with the xboom speaker serving as the master unit. Moreover, users can enjoy the xboom signature sound that is further enhanced by built-in tweeters and full-range units created by Peerless, the Danish premium transducer manufacturer with a legacy of almost 100 years. The 2025 audio product line is spearheaded by the xboom Bounce, which combines refined audio quality with stylish aesthetics. It boosts portable sound to a new level with its built-in, up-bouncing passive radiators, dual dome tweeters and track-type woofer. The Bounce is capable of delivering high-frequency stereo with precise highs and an expanded soundstage, surrounding listeners with enhanced clarity and depth. The name “Bounce” comes from its up-bouncing passive radiators that visibly bounce and light up in beat to the music. It incorporates a versatile strap that enables users to hold the speaker securely in one hand, hang it on a hook, or place it on a tabletop. With a water and dust resistance IP67 rating and Military Standard 810G durability, this robust speaker’s built-in battery lasts up to 30 hours. The xboom Grab presents an exciting take-anywhere audio experience, pairing powerful sound with a compact, travel-friendly design. Despite its relatively slim size, the Grab manages to pack dual passive radiators positioned on both sides of the speaker for dynamic bass and lively sound. As the name “Grab” suggests, this speaker is perfect to hold in one hand for use on the go. It can be placed in many orientations – standing upright, lying on its side, or securely nestled in the cup holder of a car or camping chair, or even in the water bottle cage of a bicycle. It also comes with versatile straps for securing snugly to the arm or slinging over hooks and handles. With a water and dust resistance IP67 rating and Military Standard 810G durability, the Grab offers up to 20 hours of battery life. The xboom Stage 301 is designed for those who love transforming any space into a lively stage – hence the name “Stage.” Optimized for busking, karaoke night, or any sort of indoors or outdoors gathering, the speaker effortlessly fills big spaces with powerful sound. This robust model packs a punch with its 6.5-inch woofer and dual 2.5-inch midrange drivers, providing rich, full-bodied audio. The Stage 301 distinctly features a built-in handle for easy carrying and a clever wedge design that allows flexible positioning for various setups – flat on its base, tilted back, or seated atop a tripod. Highly durable, the xboom Stage 301 has an IPX4 water resistance rating as well as a replaceable battery that lasts up to 11 hours, allowing greater flexibility and uninterrupted listening pleasure. The xboom Buds employ lightweight graphene drivers, which are key to delivering pure, well-balanced sound with rich bass. As thin as paper yet strong as steel, graphene improves durability while supporting LG’s Active Noise Canceling technology, providing a more immersive listening experience. Featuring LE Audio Auracast, the Buds enable users to listen to open audio streams in public and permit multiple device connections so that several users can simultaneously enjoy the same audio. Designed for comfort and stability, the ergonomic ear tips adapt to various ear shapes, while the unique ear hook design provides a snug and stable fit on the go. It offers up to 30 hours of listening time with the support of its charging case, as well as IPX4 water resistance that protects against splashing water. “Working with renowned tech and lifestyle innovator, LG, opens the door to groundbreaking and dynamic experiences that speak to a broader community of music enthusiasts,” said will.i.am. “By bringing our cutting-edge technology and distinctive creative visions together with LG xboom, we want to foster an iconic culture where people can explore their passion for music with others on a whole new level.” “The xboom by will.i.am line marks the beginning of a dynamic, collaborative journey for the xboom brand and will.i.am, and we are more than thrilled to showcase the first fruits of our partnership at this year’s CES,” said Lee Jeong-seok, head of the LG Media Entertainment Solution Company’s audio business division. “Beginning with the new xboom line, we will continuously aim to elevate every aspect of the listening experience.” The all-new “xboom by will.i.am” audio products, which will roll out in global markets in 2025, will be on display during CES 2025 from January 7–10 at the LG booth (#15004, Las Vegas Convention Center). # # # View the full article

LG Brings Xbox Cloud Gaming Experience to its Newly Launching Gaming Portal Las Vegas, Jan. 6, 2025 — LG Electronics (LG) has announced a partnership with Xbox, providing players access to hundreds of games with the Xbox app on LG Smart TVs. Owners of LG’s latest Smart TVs1 will be able to effortlessly discover and play a wide selection of PC and console games from industry-leading partners, and soon Xbox, through the new Gaming Portal.2 This versatile, gaming centric hub is designed as an all-in-one solution for seamless navigation and personalized gaming, both for the latest AAA games and casual webOS app games. For gaming enthusiasts, LG Smart TV users can soon explore the Gaming Portal for direct access to hundreds of games with Xbox Game Pass Ultimate, including popular titles like Call of Duty®: BlackOps 6, and highly anticipated releases like Avowed. With Game Pass Ultimate, players will also be able to stream a catalog of select Xbox games they own such as NBA 2K25 or Hogwarts Legacy. “We are thrilled to announce the partnership with Xbox, which aims to enrich the gaming experience on LG Smart TVs with a broader selection of popular games,” said Chris Jo, senior vice president of platform business at the LG Media Entertainment Solution Company. “The Gaming Portal will provide users with a seamless, convenient and exciting way to enhance the gaming experience on LG Smart TVs.” “Our partnership with LG will help players easily discover and play games through the new Gaming Portal on LG Smart TVs,” said Lori Wright, Corporate Vice President of Xbox. “We’re fortunate to have a great partner in LG who will bring Xbox Cloud Gaming to more players, letting new and longtime Xbox’ers find their favorite games and play with friends across screens.” Powered by webOS and easily accessible from the Home Screen, the Gaming Portal’s intuitive interface ensures that users can effortlessly discover and enjoy their favorite games with ease. LG’s Gaming Portal provides a comprehensive overview with an app list that includes cloud gaming apps, webOS app games playable with the remote controller, recently played titles, the top 10 most popular games, editor’s picks, and other tailored, user-friendly gaming experiences. # # # 1 Service and country availability will be announced at a later date. 2 Gaming Portal availability can vary per TV model. View the full article

Company Showcases Future of AI-Powered Customer Experiences Through CEO Keynote and Immersive Storytelling LAS VEGAS, Jan. 6, 2025 — LG Electronics (LG) unveiled its vision for AI-powered customer experiences themed “Life’s Good 24/7 with Affectionate Intelligence” at the LG World Premiere event in Las Vegas on January 6, the eve of CES 2025, widely regarded as the world’s most influential tech event. Over 1,000 attendees, including global media and partners, were present at the press conference, which was also livestreamed online. To showcase the full scope of LG’s Affectionate Intelligence-powered customer experience, the event stage was divided into three areas representing the various spaces in people’s lives, from the home to mobility and commercial spaces. The company, through engaging demonstrations highlighting real-life scenarios, made clear how its advanced AI will transform daily life for the better. LG “Affectionate Intelligence” is redefining the conventional, technical understanding of AI by focusing on its potential to revolutionize the customer experience paradigm. This concept leverages AI technology to better understand and empathize with customers, delivering more personalized and differentiated experiences. The LG World Premiere kicked off with a video titled “Less Artificial, More Human,” followed by a keynote speech delivered by LG CEO William Cho. “At LG, we’re seamlessly integrating AI into physical living spaces around us. We see space not merely as a physical location but as an environment where holistic experiences come to life – across the Home, Mobility, Commercial and even Virtual spaces,” said CEO Cho. “In these spaces, devices and services will harmonize to create entirely new customer value. This is where our Affectionate Intelligence truly shines, clearly standing out from the others.” Cho then highlighted three fundamental elements to realize this vision: connected devices, capable AI agents and integrated services. Connected devices, which serve as the customer touchpoint for AI, are one of LG’s greatest assets. Not only are there hundreds of millions of LG smart products already in use worldwide, but with last year’s acquisition of smart home solutions provider Athom, LG now offers seamless connectivity with IoT devices from over 170 global brands. As for AI agents, LG is set to advance its AI agent, LG FURON, which combines the power of generative AI built on large language models with real-time spatial sensing and insights into customer lifestyle patterns. This innovative AI agent can understand customer situations and contexts in real-time, effortlessly coordinating devices and services to provide a more tailored and responsive user experience, all while protecting personal data. Empowering AI-Based Integrated Services with Microsoft To support his vision of providing compelling integrated services, CEO Cho announced a strategic partnership with Microsoft. The plan is to lead innovation by combining LG’s products and customer insights from various spaces, such as the home, mobility and commercial areas, with Microsoft’s AI technology to implement empathetic AI integrated services. Judson Althoff, executive vice president and chief commercial officer at Microsoft, shared, “At Microsoft, we believe AI will fundamentally change the way we live and work, and we could not be more excited to partner with LG Electronics – the pioneers of smart, connected spaces – to integrate AI into life’s everyday experiences.” The two companies are working on enhancing AI agents for various spaces, including homes, vehicles, hotels and offices. LG has been applying Microsoft’s voice recognition and speech synthesis technologies to its Self-Driving AI Home Hub, enabling it to understand diverse accents, pronunciations and colloquial expressions. Plans also include developing AI agents that not only understand and interact with customers but also predict their needs and preferences. Althoff also announced further Microsoft collaboration with LG in the rapidly growing field of AI data centers. With LG’s thermal management systems and advanced chiller technologies optimized for AI data centers, the partnership aims to enhance energy efficiency in these critical backbones of AI infrastructure. Together, the companies plan to create next-generation data centers that are more efficient and sustainable. Bringing AI Vision to Life Illustrating Cho’s Affectionate Intelligence vision, LG captivated the audience with a short play about a family’s day from morning to night. Departing from the traditional product presentation speech format, this vivid portrayal demonstrated how LG’s AI innovations unveiled at CES 2025 and driven by the vision of “Better Life for All,” seamlessly enhance everyday life across various spaces. In the morning scene, LG’s AI agent, FURON, highlights its personalized capabilities: “I noticed some coughing last night, so I adjusted the room temperature for your comfort.” Beyond environmental adjustments, FURON demonstrates thoughtful assistance, suggesting, “You don’t have any plans this afternoon – why not accompany your mother to her scheduled health check-up?” The morning commute further highlights the convenience of AI integration. In the car, LG’s AI-powered in-cabin sensing solution detects when the driver forgets their coffee tumbler, asking, “Would you like to stop by a café two minutes away for coffee?” It also monitors biometric signals, responding to an elevated heart rate before an afternoon meeting by playing soothing music to help the driver relax. The system also proactively suggests rerouting to avoid accidents and recommends holding a video conference inside the vehicle if traffic delays risk causing the driver to miss an important meeting. Upon arriving at the office, the AI adds a personal touch, such as displaying previously recorded family vacation footage on the car’s internal and external cameras. After work, the living room TV equipped with AI technology enhances the home entertainment experience. It analyzes the viewing environment, patterns and history to recommend tailored content. If the customer mentions difficulty hearing dialogue in a video, the AI adjusts the audio, enhancing voice clarity by isolating it from background noise and making it sound as though it’s coming naturally from the center of the TV screen. Seamless and Holistic Customer Experiences Anytime, Anywhere, Seen or Unseen Concluding his keynote address, CEO Cho emphasized AI’s role in driving transformative change across both B2C (business-to-consumer) and B2B (business-to-business) sectors. He highlighted innovative initiatives like the LG Smart Cottage, a compact modular home that integrates AI-powered appliances, HVAC systems and other advanced technologies to redefine residential living. Similarly, LG envisions the automobile as a “personalized digital cave,” featuring software-defined vehicle solutions and AI technologies that understand and adapt to both the internal and external vehicle environment, delivering groundbreaking mobility experiences. In smart factory solutions, LG leverages over 60 years of world-class manufacturing expertise, offering next-generation manufacturing systems powered by AI and robotics. Additionally, LG’s AI-based thermal management systems and advanced chiller technologies are optimizing energy efficiency in AI data centers worldwide. “Our ultimate goal is simple yet profound: to leverage AI as a means to create holistic customer value, in which ever space you are you are,” said CEO Cho. “Irrespective of how AI transforms our lives, one thing will never change: our promise of Life’s Good. With this unwavering commitment, we will continue to strive for industry-leading experiences for our customers – seen or unseen – to everyone, everywhere, every time.” # # # View the full article

LG’s New OLED evo Exemplifies Visual Perfection With Striking Brilliance and Unrivaled Blacks, Along With AI Personalization for a Tailored User Experience SEOUL, Jan. 5, 2025 — LG Electronics (LG) today unveiled its 2025 OLED evo lineup, highlighting a range of advanced TV offerings, including the world’s first true wireless OLED evo M5, and OLED evo G5 models. With LG’s latest α (Alpha) 11 AI processor Gen21 at its core, the latest OLED evo models present unparalleled OLED picture quality with impeccable blacks, exceptional brightness and advanced processing capabilities. Powered by AI-driven personalization, the LG OLED evo offers a customized experience tailored to each user and showcases the pinnacle of OLED innovation for an elevated home entertainment experience. The latest OLED evo TVs feature LG’s upgraded Brightness Booster Ultimate technology, which enhances light control architecture and light-boosting algorithms to achieve brightness three times higher2 than conventional OLED models. This significant boost in brightness brings fine details into focus across different brightness levels, resulting in a more vibrant and lifelike viewing experience. LG OLED evo refines every detail to perfection with flawless blacks, accurate color reproduction and stable performance. The latest models achieve top-notch black levels in both bright and dark settings, producing vibrant and accurate colors. These advanced OLED displays have received UL Solutions’ “Perfect Black”, “Perfect Color” verification and are certified by Intertek for 100 percent color fidelity. The 2025 OLED evo TVs also boast rapid brightness and color temperature stabilization, earning TÜV Rheinland’s “Quick Stability with Image Quality” certification.3 This ensures users experience exceptional picture quality immediately upon powering on the TV. New for 2025, LG’s latest OLED evo 4K TVs support Filmmaker Mode® with Ambient Light Compensation4 – an advanced version of Filmmaker Mode developed in collaboration with the creative community. This feature accurately detects the lighting conditions of the viewing environment and automatically adjusts the picture settings to maintain the filmmaker’s original intent, delivering a truly cinematic experience in various lighting conditions. Elevating its reputation as the ultimate choice for gamers, the latest LG OLED evo TVs boast several features tailored to gaming, including the industry’s first 4K 165Hz5 Variable Refresh Rate (VRR), certified by NVIDIA® G-SYNC® and AMD FreeSync Premium. The OLED evo models enhance gaming with tear-free, stutter-free gameplay, minimal input lag and up to 165 frames per second. The OLED evo TVs are the first to receive ClearMR 10000 certification by VESA, ensuring flawless motion and seamless experiences even during fast-paced action sequences. Powered by the advanced Alpha 11 AI Processor Gen2, the 2025 OLED evo models provide enhanced picture and sound quality. Deep learning algorithms meticulously analyze and refine low-resolution and low-quality images, enhancing them to a higher definition with pixel-level precision for natural and sharper visuals. Additionally, Dynamic Tone Mapping Professional offers expert-level control over HDR10 content for professional creators, allowing precise customization and fine-tuning of images for accurate color and detail representation in all viewing environments. Complementing the impressive visuals, AI Sound Pro delivers rich, immersive audio with virtual 11.1.2 channels of surround sound, adjusting the tonal balance and clarity for an immersive, tailored listening experience. Designed with personalization in mind, LG’s newest OLED TVs boast AI-powered features that understand and adapt to individual audio and visual preferences. By analyzing over 1.6 billion image settings and 40 million sound profiles, the AI Picture/Sound Wizard tailors audio and visual modes for each user, ensuring a truly customized entertainment experience. These AI-driven features represent a new level of smart TV innovation, making the 2025 OLED evo models the most intuitive and user-centric TVs on the market. The user experience is further elevated with a personalized journey that begins the moment the TV is powered on, courtesy of the AI Remote. AI Welcome greets users by name and provides tailored recommendations based on their preferences and viewing habits, while AI Voice ID adds convenience by recognizing individual voices, automatically switching profiles and delivering content suggestions that match personal tastes. Finding content on LG’s newest OLED evo TVs has never been easier, with AI Search6 leveraging a Large Language Model (LLM) to understand conversational context and uncover subtle user intentions. Access to Microsoft Copilot further streamlines the process, allowing users to efficiently find and organize complex information using contextual cues. For an even smoother and more engaging experience, the AI Chatbot proactively identifies potential user challenges and offers timely, effective solutions. What’s more, the Generative Image Gallery7 allows users to create custom backgrounds using voice commands, adding a personal and creative touch to the viewing experience. OLED evo’s user-friendly webOS interface provides a personalized and streamlined experience to access content and settings more easily. The new home screen is faster, more convenient and increasingly personalized with enhanced UI and categories. Additionally, webOS now supports multi-platform integration with the Home Hub, seamlessly connecting with multi ecosystems, ThinQ and Google Home, for control of various IoT devices. By bringing together these versatile ecosystems and broadening cross-platform capabilities, users can effortlessly manage and control their smart home ecosystem through a single, intuitive interface on their LG’s latest smart TVs. Extending benefits beyond the initial purchase, the webOS Re:New program allows LG Smart TV owners enjoy the most up-to-date TV experience for the next five years. LG has presented the first-ever OLED TV capable of transferring audio and video wirelessly, transforming the home entertainment experience with unmatched audiovisual performance. As the world’s first true wireless OLED TV, the latest M5 series delivers wireless audio and video transmission at up to 144Hz8 without latency or loss in picture and sound quality. Certified by NVIDIA G-SYNC®, this wireless OLED TV ensures a tear-free, stutter-free gaming experience, even during fast-paced action at 4K 144Hz. Building on this innovation, LG has extended its advanced wireless audiovisual technology to QNED TVs, bringing its core value of technological excellence and cutting-edge innovation to more customers. LG’s OLED evo models have been recognized for their customer value and performance improvement, earning multiple awards including the CES 2025 Best of Innovation Award (for 83G5 models) and the Honoree title (83M5 model) in the Video Display category. Visitors to CES 2025 will have the opportunity to explore how LG is elevating the home entertainment experience with its latest innovations from January 7-10 at the company’s booth (#15004, Las Vegas Convention Center). To stay up to date with all of LG’s announcements at CES, visit website and LG Global YouTube channel. # # # 1 Equipped on G5 and M5 series. 2 Applies to 65/55/77/83-inch G5/M5 models, compared to the same sizes of conventional OLED models (B5 series) with a 10% window. 3 65-inch M5/G5/C5 series model has received this certification. 4 This feature works on models equipped with a light sensor. 5 4K 165Hz VRR is available on 55/65/77/83-inch G-series models. 6 Available in US and Korean market at the initial launch. 7 Available in US,UK and Korean markets at the initial launch. 8 Wireless transmission refers to the transferring of video and audio signals between a TV screen and the Zero Connect Box. Visually lossless, based on internal test results with ISO/IEC 29170-2 and measurement results may vary depending on connection status. View the full article

LG NOVA Pushes Forward the Future of Collaboration and Innovation Across Healthtech, AI and Cleantech LAS VEGAS, Jan. 4, 2025 — LG NOVA, the North America Innovation Center for LG Electronics(LG), returns to CES this year to showcase its commitment to a brighter future through building collaborations with entrepreneurs and startups working in healthtech, AI and cleantech. LG NOVA’s exhibit will feature startup companies building transformative solutions that address today’s real-world challenges impacting people and the planet. At CES 2025, in LG NOVA’s Eureka Park exhibit, visiting attendees will have the opportunity to explore emerging technologies in healthtech, cleantech and AI; connect with LG executives and leading startups in their respective market areas, attend in-booth sessions and tech talks, learn about LG NOVA’s vision for the innovation ecosystem and discuss the latest trends and views on the markets with the team. LG NOVA’s showcase will include Primefocus Health, the first new venture unveiled by LG, launched in collaboration with LG NOVA. At CES, Primefocus Health will demonstrate its new healthcare solution built for providers to support patients’ recovery at home with a remote-monitoring and healthcare delivery platform. The company is working on personalized, home-based healthcare solutions tackling rural access, obesity, healthy aging and substance abuse. Additionally, with its continual efforts on creating innovative solutions for better health, LG NOVA is exhibiting a new mental health solution concept, Relief AI. This new concept is a platform for monitoring and tracking patients’ mental wellbeing through advanced AI assessment technologies, engaging with the patient directly. The LG NOVA startup showcase is located at Eureka Park (Venetian Expo, Hall G. Booth #60511) Featured startups in the LG NOVA program include: Healthtech: Continuum: A patient-controlled hub for all home health data for streamlining personal health decisions. MetaOptima: A leader in dermatology AI and skin cancer diagnostics, driven by its innovative DermEngine platform. Cleantech: Climative: AI-assisted digital energy assessments for homes and neighborhoods to accelerate the decarbonization and optimizing energy efficiencies through home improvements. Baleena: Next-gen filtration technology to eliminate microplastics from textile wash—redefining laundering for a cleaner future. Artificial Intelligence: Roll AI: An AI-powered platform for marketing teams to create production-grade videos for testimonials, webinars and events, featuring effects like multicam and AI-simulated camera moves – all with just an iPhone. VersaWare: Creates Versa, a hands-free multi-modal AI system for cooking and nutrition. Versa is available as white-labeled SDK for appliance manufacturers and through the VersaWare mobile app and VersaBoard. Open Innovation: CareCam: Helps providers track patients’ recovery from neurological injuries and screen for frailty in minutes using digital biomarkers powered by patented movement analysis technology. Canary Speech: An AI-powered voice biomarker health tech company that uses real-time patented vocal analysis to screen for mental health and neurological disorders. These startups exemplify LG NOVA’s pursuit to collaborate with innovative companies, pushing the boundaries of technology to create transformative solutions and a positive impact on the future. For more information on LG NOVA’s at CES visit lgnova.com/ces-2025. # # # View the full article

Consolidating IVI and ADAS Systems in a Single Chip, LG’s Next-gen Controller Sets a New Standard for the Mobility Experience SEOUL, Jan. 3, 2024 — LG Electronics (LG), working with Qualcomm Technologies, Inc., will introduce the groundbreaking Cross Domain Controller (xDC) platform for vehicles at CES 2025. Based on Qualcomm Technologies’ Snapdragon Ride Flex System-on-Chip (SoC),* which pre-integrates Snapdragon Ride automated driving stack and computer vision, this cutting-edge solution incorporates LG’s In-Vehicle Infotainment (IVI) System and Advanced Driver Assistance System (ADAS) into a single controller. The xDC platform is set to redefine vehicle performance and elevate the mobility experience. Due to the increasing complexity of modern vehicles, the need for a central computer that can efficiently manage diverse functionalities has become paramount. The Flex SoC addresses this need, presenting a single SoC with pre-integrated ADAS, automated driving capabilities and an open platform offering support for digital cockpit and IVI. By utilizing Qualcomm Technologies’ flexible, multifunctional chipset, LG’s xDC platform is able to rapidly process data from IVI and ADAS systems concurrently, enhancing the overall driving experience. Along with providing a more efficient mobility experience, this single-SoC innovation reduces component costs. The xDC platform also delivers the proactive assistance of “ADAS confidence view,” which combines 3D and 2D graphics to help drivers maintain focus on the road. The platform enables drivers and front seat passengers to easily and intuitively access a wide range of information through the vehicle’s main display. This includes critical ADAS alerts, such as distance to the vehicle ahead and lane departure warnings, as well as alternative routes based on real-time traffic conditions. The system can even provide useful lifestyle information, such as promotions from frequently visited stores, to make each journey more enjoyable. A highly-capable “all-in-one” system that can simultaneously handle multiple vehicle functions, such as navigation, safety systems and ADAS features, the new xDC is the result of close cooperation between LG and Qualcomm Technologies. The Flex SoC, which has obtained Automotive Safety Integrity Level (ASIL)-D certification – an international safety standard – contributes significantly to xDC’s ability to deliver reliable support for critical in-vehicle functions. At CES 2025, taking place in Las Vegas from January 7-10, LG and Qualcomm Technologies will demonstrate the xDC platform in their respective private showcases. Establishing a new standard for integrated IVI and ADAS systems, the xDC platform efficiently manages and controls complex system functions and is expected to play a pivotal role in the coming software-defined vehicle era. Looking ahead, the two companies aim to strengthen their leadership in the IVI and ADAS sectors by developing tailored solutions that meet the diverse needs of auto manufacturers. Through component integration and design optimization, LG and Qualcomm Technologies plan to deliver competitive, high-performance technologies that will help define future mobility. “The xDC platform, which leverages the cutting-edge Snapdragon Ride Flex SoC, offers automakers a flexible solution that simplifies complex systems while enhancing the driving experience,” said Eun Seok-hyun, president of the LG Vehicle Solution Company. “Our collaboration with Qualcomm Technologies sets a new benchmark for the industry, redefining the driving experience.” # # # * Snapdragon and Snapdragon Ride are trademarks or registered trademarks of Qualcomm Incorporated. Snapdragon Ride and Snapdragon Ride Flex are products of Qualcomm Technologies, Inc. and/or its subsidiaries. View the full article

Company Redefines Space Efficiency and Versatility With Innovative Lifestyle Projectors: CES Award-winning 3-in-1 and Most Compact 4K UST Model Yet SEOUL, Jan. 3, 2025 — LG Electronics (LG) is reinforcing its reputation as a top provider of lifestyle projectors with the introduction of two brand-new models at CES 2025. Raising the bar for the lifestyle projector category, LG’s “new-concept” models are designed to deliver maximum space efficiency. The CES Innovation Award-winning PF600U is a versatile device that seamlessly combines a projector with a Bluetooth speaker and LED mood lamp, while the CineBeam S (model PU615U) has the distinction of being LG’s smallest-ever 4K Ultra Short Throw (UST) projector. Worthy successors to 2024’s popular LG CineBeam Q, the innovative, new models boast exceptional picture quality, design and ease-of-use; making them the ideal lifestyle companions for modern consumers. PF600U: A Versatile 3-in-1 Lifestyle Companion for Everyday Spaces The groundbreaking PF600U, a CES Innovation Award honoree, transforms living spaces with its multifunctionality. Serving as a projector, Bluetooth speaker and LED mood lamp, it can tailor any room’s ambiance to the user’s preferences. Whether enjoying a private theater, soothing visuals or a mood-lit listening session, it effortlessly curates a distinctive experience that enriches the moment. Inspired by a floor lamp, the stand-pole design ensures intuitive usability and effortless integration into any space. It features FHD (1,920 x 1,080) resolution, 300 ANSI lumens of brightness and seamless OTT streaming via LG webOS for premium entertainment. Its stereo speakers with passive radiators offer rich and immersive sound, while the LED mood lamp enhances ambiance with nine colors and five brightness levels. Courtesy of its 110-degree tilting head and auto screen adjustment function, the extremely versatile companion supports a wide range of activities, from solo movie nights to immersive music sessions with friends. CineBeam S: Compact 4K UST Projector Creates Freedom for Interior Design The CineBeam S is LG’s smallest 4K UST projector, combining premium image quality with a sleek, compact and lightweight design that enables exceptional portability. Despite its compact size, it delivers stunning 4K UHD (3,840 x 2,160) resolution and 500 ANSI lumens of brightness, producing vivid, lifelike visuals with 154 percent coverage of the DCI-P3 color space. Its ultra-short throw capability projects images ranging from 40- to 100-inches with just a few inches of wall clearance, maximizing space utilization without compromising on immersion. Featuring a minimalistic metallic finish, the CineBeam S blends effortlessly into modern interiors while its rich and immersive sound comes courtesy of its built-in stereo sound system with Dolby Atmos. Powered by LG webOS, it provides easy access to popular streaming platforms. Intuitive features, such as Auto Screen Adjustment, Wall Color Adjustment and Screen Scaling/Shifting, ensure stress-free setup and optimal screen alignment, adapting to various room configurations and wall surfaces. “With the PF600U’s 3-in-1 versatility and the CineBeam S’s compact, ultra-short throw design, LG is setting a new standard for lifestyle projectors that cater to diverse spaces and user demands,” said YS Lee, vice president and head of the IT Business Unit, LG Media Entertainment Solution Company. “LG is dedicated to delivering versatile projectors that adapt to different moods and lifestyles while seamlessly integrating into various environments, elevating the everyday experiences of modern users.” Specifications: 　 PF600U PU615U Resolution FHD (1,920 x 1,080) 4K UHD (3,840 x 2,160) Brightness 300 ANSI Lumens 500 ANSI Lumens Contrast Ratio 150,000:1 450,000:1 Size (W x D x H) 290 x 290 x983 110 x 160 x 160mm Weight 7.5kg 2.5kg Light Source LED (RGBB) Laser (RGB) Projection Lens Screen Size 30 – 120 inches 40 – 100 inches Throw Ratio (Min.) 1.2 0.25 HDR HDR, HLG HDR 10, HLG Speaker Stereo sound (Passive Radiator x 2) Stereo sound with Dolby Atmos Keystone Auto Screen Adjustment Auto Screen Adjustment Platform webOS webOS Wireless Android / iOS Android / iOS Inputs HDMI, USB Type-C HDMI, USB Type-C # # # View the full article

The heating, ventilation and air conditioning (HVAC) industry is undergoing a significant transformation, shifting towards AI-driven solutions, clean technology and highly-efficient systems tailored to diverse regional needs. Embracing this shift, LG is leveraging its outstanding core technologies, AI and intimate knowledge of different industries to deliver HVAC solutions for a smarter, more efficient future. LG’s dynamic HVAC business continues to expand its market presence and capabilities, investing heavily in R&D to develop innovative technologies for a new generation of eco-responsible temperature control and air quality systems. Over the past three years, it has achieved double-digit annual sales growth, making it one of LG’s fastest-growing concerns and an important driver of the company’s substantial and ongoing success in the B2B sector. LG offers a comprehensive lineup of HVAC solutions optimized for a wide range of spaces, including residential, public, commercial and industrial. Its portfolio features large-capacity chillers – which are rapidly becoming the preferred choice for AI data centers where advanced and reliable heat management is essential – as well as an array of commercial and residential air conditioning systems. Utilizing cutting-edge technologies such as high-efficiency heat pumps, LG’s HVAC products provide outstanding cooling and heating performance and are widely acknowledged as effective electrification solutions suitable for replacing traditional fossil-fuel-driven systems. In recognition of its efforts to lessen the environmental impacts of its HVAC solutions, LG has been named the “Most Sustainable Brand” in the HVAC category by Green Builder Media, a respected North American media outlet focusing on eco-friendly construction. In the U.S. and other countries, the company has created “locally self-sufficient operation systems” that encompass all key HVAC business functions – from R&D to maintenance and repair – and are tailored to local needs. LG is also strongly committed to delivering dependable, energy-efficient heat pump solutions for regions affected by unrelentingly low temperatures. To this end, the company has established a global consortium focused on R&D for cold-climate heat pumps with bases currently operating in Alaska (U.S.), Oslo (Norway) and Harbin (China) – all places that endure frigid winter conditions. Last September, LG hosted the first-ever meeting of the Global Heat Pump Consortium in Seoul, South Korea, where LG’s HVAC experts and academic partners gathered to discuss the collaborative projects being undertaken by each of the consortium’s regional clusters. In addition to the consortium’s R&D labs, LG operates five Air Solution Research Centers (with locations in South Korea, North America, Europe and India) and runs a total of 62 HVAC academics across 43 countries. These academies, which train over 30,000 engineers annually, are helping to support the global adoption of the company’s advanced HVAC technologies. LG’s competitive edge in HVAC is driven by its unmatched “Core-Tech” capabilities. By developing essential components like compressors and motors in-house, LG strives to ensure that all of its products deliver the first-class reliability and efficiency that its customers have come to expect. Its oil-free centrifugal chillers incorporate LG-designed magnetic bearings, impellers, compressors and heat exchangers. These chillers also leverage LG’s highly evolved AI Engine to enable predictive control and to ensure outstanding stability and performance. LG’s AI Engine even provides intelligent surge prevention, a feature that is critical for data centers, where any interruption in operation can potentially mean inconvenience for millions. With a solid foundation of R&D, a proven track record of innovation and a commitment to sustainability-focused design and management, LG continues to reinforce its reputation as the global leader in HVAC. From pioneering a new generation of data center cooling solutions to advancing high-efficiency heat pump technologies for harsh climates, the company is doing all that it can to help usher in a smarter, more efficient future. By James Lee, President of LG Electronics ES Company # # # View the full article

Company Leverages Its Latest AI-driven Innovations to Expand the Definition of Space Experience SEOUL, Jan. 2, 2025 — LG Electronics (LG) is showcasing an innovative, new solution that extends the convenience and comfort of the LG AI Home into mobility spaces at CES 2025. The “Lifestyle Solution for Mobility” concept vehicle, on display at the company’s booth, introduces the LG Mobility Experience (MX) platform. This groundbreaking mobility space solution integrates a full suite of LG’s smart life solutions to create a seamless connection between mobility and the AI Home, offering entirely new lifestyle experiences. LG’s MX platform expands the definition of home solutions, creating a new type of multifaceted, multipurpose space. Using a modular package system, the platform integrates LG’s innovative appliance hardware and AI technologies to transform the vehicle cabin into an adaptable environment. This space can function as an extension of the home, a private media lounge or a creative studio, unlocking a raft of exciting “Space-as-an-Experience” opportunities for potential customers. The MX platform aligns with prevailing auto industry trends and customer preferences, which are shifting away from traditional notions of transportation and towards the idea of vehicles as a personalized lifestyle space. The platform offers a tailored lifestyle experience where the latest products, AI solutions and services synergize to support superior user comfort and convenience. The MX platform features a dual-cabin design: a front driver’s cabin and a rear customizable experience space. Users can configure this versatile space in a variety of different ways, such as dividing it into multifunctional zones or converting it into a hyper-personalized lifestyle spaces complete like a creator studio, business lounge or separate zones for relaxation and hobbies. The modular design makes it possible to equip the rear cabin with various appliances, enabling users to select combinations that meet their particular needs and preferences. LG plans to offer the MX platform as a subscription service, making it accessible to a broader audience. Powered by LG’s AI Home solution, ThinQ ON, the MX platform lets users tailor conditions inside the vehicle and enjoy helpful lifestyle services such as daily schedule management and information briefings. Additional services from external providers – including food and beverage order, laundry and hotel booking – can be integrated to further expand and enrich the user experience. Visitors to LG’s booth at CES 2025 can explore the MX platform in the “Lifestyle Solution for Mobility” experience space. This will showcase highly-customizable space solutions and mobility lifestyle solutions, featuring LG’s state-of-the-art appliances and Internet of Things devices. It will offer a compelling preview of the future of mobility and connected hybrid living spaces. “The innovative MX platform, based on the concept of ‘Space-as-an-Experience,’ leverages LG’s strength in appliances and AI Home technology to present a new direction for mobility experiences,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “Pursuing our Zero Labor Home vision, we will continue to connect and expand customer experiences across all aspects of daily life.” Visitors to CES 2025 from January 7-10 can experience all of LG’s latest innovations, including the MX platform, at the company’s booth (#15004, Las Vegas Convention Center). # # # View the full article

With Advanced AI Features and Capabilities, 2025 LG gram Laptops Deliver Smarter, More Personalized Productivity Experiences SEOUL, Dec. 31, 2024 — LG Electronics (LG) is set to unveil its 2025 LG gram lineup, the company’s first on-device AI-powered laptops, at CES 2025 in January. The new lineup includes innovative models such as the gram Pro, gram Pro 2-in-1, gram and gram Book. Leveraging LG’s gram AI technology,1 the latest grams deliver state-of-the-art capabilities and stellar performance, harnessing large language models and personalized AI features to elevate the user experience – all while preserving the series’ iconic slim and lightweight design. Enhancing Productivity and Personalization with LG gram AI The 2025 gram laptops present a smarter, more secure and highly-personalized user experience through LG’s innovative gram AI. With gram chat On-Device, these laptops utilize AI algorithms to process and analyze data locally without requiring a network connection. At the same time, they provide convenient access to cloud-based AI services via gram chat Cloud, powered by GPT-4o. This subscription-based service, which uses GPT-4o, is offered free of charge for the first year. The integration of on-device and cloud-based AI creates a hybrid AI solution that enhances productivity by delivering personalized insights, a comprehensive knowledge base and an intuitive, ever-evolving experience that adapts to users’ needs. gram chat On-Device employs a small language model derived from LG AI Research’s EXAONE large language model. This enables fast and secure local processing to provide relevant answers and simplify device management. Notable features include Time Travel, allowing users to quickly and easily revisit web pages, documents, videos and audio files. Meanwhile, gram chat Cloud leverages vast web-based datasets for detailed and comprehensive responses to user inquiries. Additionally, gram chat Cloud integrates with personal calendar and email services, enabling users to manage their schedule and send and receive emails more efficiently. Unleashing Unprecedented Performance with Intel’s Next-Generation Processors The 2025 gram laptops set a new benchmark in the series’ history, powered by Intel’s next-generation processors: the Intel Core Ultra H-Series (Arrow Lake) and the Intel Core Ultra V-Series (Lunar Lake). The H Series processors are designed to maximize traditional PC performance, while the V Series CPUs are optimized for AI-driven PC experiences. The Arrow Lake-powered gram laptops boast more computing power and improvement in graphics processing, compared to 2024 gram models. These impressive laptops deliver an exceptional all-around performance that prioritizes core PC functionality. The Lunar Lake-powered models come equipped with Microsoft’s “Copilot+” PC functionality, offering productivity- and creativity-boosting features such as real-time video subtitle translation and AI image generation. Delivering Innovation and Versatility for Every User At the forefront of the 2025 lineup is the LG gram Pro (model 17Z90TR), a laptop that presents the best of performance and portability. Inside the gram Pro’s sleek, slim and lightweight form factor is an Arrow Lake CPU and NVIDIA GeForce RTX 4050 graphics card. This advanced hardware combination enables the gram Pro to effortlessly handle a variety of demanding tasks, from resource-intensive graphic design and 3D-rendering work to video editing and running the latest AAA games. The lineup also includes the new LG gram Pro (model 16Z90TS), the first Copilot+ PC in the gram series. Measuring just 0.49 inches thick and weighing 2.73 pounds, it delivers remarkable portability. Another highlight is the 16Z90TR, boasting a 16-inch display and an impressively light weight of only 2.64 pounds. As the lightest model in the 2025 gram Pro lineup, it exemplifies gram’s signature lightweight design while delivering powerful performance. Additionally, the highly versatile LG gram Pro 2-in-1 (model 16T90TP) has been recognized with a CES 2025 Innovation Award for its outstanding design and functionality. Offering incredible flexibility, the device comes with a wirelessly chargeable stylus pen that expands and enhances the user experience. To expand its U.S. market presence, LG is introducing the LG gram Book (model 15U50T), an entry-level model offering key features and benefits of the gram series at a more accessible price. The gram Book has a 15.6-inch Full HD (1,920 x 1,080) display, expandable storage options, a 720p HD webcam with privacy shutter, and a slim and light design for take-anywhere convenience. All new gram laptops support gram Link 2.0, an upgraded version of the gram Link feature first introduced last year. gram Link 2.0 facilitates seamless device connectivity across operating systems,2 allowing users to easily share content and transfer files with a diverse range of PC and mobile products, including iOS and Android-based smartphones. This feature also allows users to handle incoming phone calls directly on their gram laptops, minimizing workflow interruptions. “2025 LG gram products, featuring advanced gram AI, are powerful, portable productivity companions that can understand users’ needs, intelligently utilize relevant information, and enhance workflow,” said YS Lee, vice president and head of the IT Business Unit, LG Media Entertainment Solution Company. “LG is committed to delivering premium-quality laptops that harness the latest AI technologies to enable users to do and achieve more.” Specifications: LG gram Pro 2-in-1 (16T90TP) LG gram Pro (17Z90TR) LG gram Pro (16Z90TS) LG gram Book (15U50T) Display Size 16-inch 17-inch 16-inch 15.6-inch Display WQXGA+ (2,880 x 1,800) OLED WQXGA (2,560 x 1,600) LCD WQXGA (2,560 x 1,600) LCD FHD (1,920 x 1,080) LCD WQXGA (2,560 x 1,600) LCD Brightness (Typ.) OLED: 400nit 400nit 400nit 300nit LCD: 400nit Refresh Rate OLED: 48-120Hz (VRR) 31-144Hz (VRR) 31-144Hz (VRR) 60Hz LCD: 31-144Hz (VRR) Weight 3.08 lb 1,399g 3.26 lb 1,479g 2.73 lb 1,239g 3.74 lb 1,700g Size 357.3 x 253.8 x 12.4 ~ 12.9mm 379.4 x 265.4 x 14.4~15.8mm 357.7 x 251.6 x 12.4 ~ 12.8mm 359.8 x 237.8 x 18.9~19.4mm Battery 77Wh 90Wh 77Wh 51Wh Thermal Mega dual cooling system Fan cooling system CPU Intel® Core Ultra 7 processor / Intel® Core Ultra 5 processor Intel® Core Ultra 9 processor Intel® Core Ultra 7 processor Intel® Core Ultra 5 processor Intel® Core i5 processor GPU Intel® Arc graphics NVIDIA RTX4050 with GDDR6 6GB Intel® Arc graphics Intel® Xe® graphics Memory Max 32GB (LPDDR5X Max 8,400MHz, Dual Channel) Max 32GB (LPDDR5X Max 8,533MHz, Dual Channel) 8 / 16 DDR4 (Dual Channel, 3200MHz) Storage Dual SSD (M.2) 512GB / 1TB / 2TB (Gen4 NVMe) 1TB / 512GB / 256GB (NVMe) Audio HD Audio with Dolby Atmos Speakers Stereo Speaker (3.0W x2) Smart AMP (MAX 5W x2) Stereo Speaker (3.0W x4) Smart AMP (MAX) Stereo Speaker (3.0W x2) Smart AMP (MAX 5W x2) Stereo Speaker 1.5W x2 I/O Port 2x USB 3.2 Gen2 2x USB 4 Gen3x2 Type C (with Power Delivery, DisplayPort, Thunderbolt 4) HDMI 2.1 (4K@60Hz) 1x USB 3.2 GEN1x1 1x USB 2.0 2x USB3.2 GEN2x1, HDMI 2.1 (4K@60Hz) Software LG gram Chat LG gram Link LG Glance by Mirametrix® LG gram Link Webcam FHD Webcam + IR Camera with Webcam & Dual Mic. (face-recognition) HD Webcam w/privacy shutter # # # 1 Availability of AI features may vary by model. 2 The gram Link 2.0 supports devices running iOS and Android. The compatibility may vary depending on the device and operating system version. View the full article

Showcasing the Evolution of the Company’s Ultra-Premium Brand, Advanced Lineup Delivers Enhanced User Experiences and Enriched, Connected Living SEOUL, Dec. 30, 2024 — LG Electronics (LG) is unveiling its expanded second-generation LG SIGNATURE lineup at CES 2025 in Las Vegas (January 7-10). Exhibited under the Live Beyond brand theme, the latest LG SIGNATURE range features exceptional products that integrate cutting-edge technology and sophisticated design to deliver enhanced usability, seamless connectivity and an unparalleled smart home experience. The second-generation LG SIGNATURE lineup builds on its signature minimalist aesthetic and exceptional performance with AI-driven features and intuitive functionality. This new wave of appliances comprises the LG SIGNATURE French Door Refrigerator with T-OLED door panel, LG SIGNATURE Smart InstaView Over-the-Range Microwave and Slide-in Double Oven Induction Range, LG SIGNATURE Dishwasher, LG SIGNATURE Washer & Dryer and the LG SIGNATURE Washing Machine and Dryer pair. Taste Beyond: Redefining the Kitchen The 36-inch Smart InstaView French Door Refrigerator offers a differentiated kitchen experience with its remarkable and fully transparent T-OLED display embedded in the upper right door. This dual-purpose display serves as both a digital touch interface and a Dual InstaView panel, allowing users to conveniently manage the refrigerator and view its contents without opening the door. It can also display mesmerizing hologram-like visuals, blending the virtual with the real in a sublime fusion of art and high technology. For added ambiance, the refrigerator provides access to a curated music playlist* that lets users enjoy smooth, atmospheric beats whenever they are in the kitchen. The refrigerator’s ThinQ Food management system and a built-in AI camera elevate convenience, automatically recognizing stored food items, suggesting recipes based on available ingredients and user preferences, and tracking inventory and expiration dates. These innovations streamline food management, menu planning and meal preparation, saving users time and making the kitchen a truly connected and dynamic space. The LG SIGNATURE Over-the-Range Microwave and Slide-in Double Oven Induction Range enhance the culinary experience with their versatile cooking capabilities. The microwave is equipped with three built-in cameras for real-time cooking monitoring and time-lapse creation, capturing meals’ journeys from the oven to the table. The induction range, powered by Gourmet AI technology, identifies ingredients and provides helpful recipe suggestions. The new LG SIGNATURE microwave not only excels in cooking and reheating but also redefines its category by delivering an immersive entertainment experience right in the kitchen. Featuring a 27-inch Full-HD touchscreen display with InstaView, built-in speakers and Wi-Fi connectivity, it enablesenjoy a variety of entertainment content while they cook. The screen also provides access to the LG ThinQ Smart Home Dashboard, allowing users to control all LG AI appliances and compatible Matter and Thread devices in the home. In addition, when paired with the induction range, the microwave’s LCD display conveniently shows the cooking progress of dishes in the range, eliminating the need to bend down and check the oven manually. The LG SIGNATURE Dishwasher is designed to fit perfectly with existing cabinetry, creating a clean, built-in look for a sleek, modern kitchen. Its innovative pop-out handle sits flush with the door when not in use and automatically “pops out” when a hand approaches. The new dishwasher is equipped with LG’s exclusive and highly-efficient QuadWash Pro and Dynamic Heat Dry technologies. Live Beyond: Seamless Laundry Solutions The second-generation LG SIGNATURE lineup also offers exceptional advancements in laundry care. Featuring the LG SIGNATURE Washer & Dryer and 29-inch LG SIGNATURE Washing Machine and Dryer pair, the new laundry lineup leverages LG’s Artificial Intelligence Direct Drive (AI DD) 2.0 for precise fabric care, and inverter heat pump technology for effective, low-temperature drying. Each models is equipped with a 7-inch LCD touchscreen for easy control. The LG SIGNATURE zone at CES 2025 will feature an “ideal lifestyle” space highlighting the second-generation lineup in settings like a living room, laundry room and kitchen. In collaboration with premium Italian furniture brand Molteni&C, LG will pair its technologically-advanced products with Molteni&C’s exquisite designs. Visitors will also experience the LG ThinQ ON AI home hub in action, demonstrating the ease and efficiency of the AI Home lifestyle. “The expanded second-gen LG SIGNATURE lineup seamlessly combines advanced technology with elegant, modern design to deliver a smarter, more efficient luxury home lifestyle,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “Through the flawless fusion of state-of-the-art smart home, AI and connectivity technologies, we will continue to provide transformative customer experiences that go beyond expectations.” Visitors to CES 2025 from January 7-10 can explore the new additions to the second-generation LG SIGNATURE lineup at LG’s booth (#15004, Las Vegas Convention Center). # # # * LG SIGNATURE refrigerator and LG SIGNATURE Over-the-Range microwave come with the “essential;” app pre-installed. essential; is a music curation brand operated by NHN Bugs, a South Korean music streaming service. View the full article

Company Redefines Premium Gaming Monitors With the UltraGear GX9 Series, Offering Unmatched Immersion, Flexibility and Smart Features SEOUL, Dec. 30, 2024 — LG Electronics (LG) is reinforcing its leadership in premium OLED gaming monitors with the LG UltraGear GX9 series, set to be unveiled at CES 2025 this January. The new lineup includes the 45GX990A – winner of three CES 2025 Innovation Awards, including the prestigious ‘Best of Innovation’ – and an all-in-one smart gaming monitor powered by LG webOS. These accolades underscore LG’s commitment to delivering advanced, high-quality gaming solutions. With the GX9 series, LG continues to demonstrate its leadership in cutting-edge technology and gaming monitor innovation. To ensure maximum gaming immersion, all UltraGear GX9 series models feature curved display panels employing LG’s advanced WOLED technology. These screens offer high brightness, true blacks, stunning colors and optimized curvature; a combination that brings games to life and draws users deeper into the exhilarating action of their favorite titles. Certified for low blue light emissions, the GX9 series provides a more comfortable experience, reducing eye strain during extended gaming sessions. In addition, LG’s Anti-Glare & Low Reflection (AGLR) coating minimizes screen reflections and glare, making it easier for gamers to see everything that’s happening on screen, even in brighter rooms. The 45GX990A and 45GX950A are 45-inch, 21:9 gaming monitors featuring ultra-high 5K2K resolution (5,120 x 2,160) – a first for OLED monitors.* Their 21:9 aspect ratio offers a more immersive gaming experience than standard 16:9 displays, while maintaining better content compatibility than 32:9 monitors. With generous screen real estate, these monitors are a great choice not only for gaming but for various different uses. Both products feature LG’s second-generation Dual-Mode, offering customizable aspect ratios (21:9 or 16:9) and picture sizes (39-, 34- or 27-inches) with one-touch switching between preset screen-resolution and refresh-rate combos. With eight configurations, users can personalize their gaming setups to suit their preferences or adapt to different game genres, including FPS, RPG, MOBA and racing simulators. The World’s First Bendable 5K2K Gaming Monitor with Dual-Mode The LG UltraGear OLED Bendable Gaming Monitor (model 45GX990A) is the world’s first 5K2K-resolution bendable OLED display. The 45-inch monitor can smoothly transition from completely flat to a 900R curvature within seconds, offering users incredible flexibility and more control over their gaming experience. Its upgraded Dual-Mode feature allows users to switch effortlessly between resolution and refresh rate presets, and customize the aspect ratio and picture size. With an ultra-fast 0.03ms (GtG) response time, the 45GX990A ensures smooth gameplay and heightened immersion. The World’s First 45-Inch 5K2K OLED Gaming Monitor with 800R Curvature and DisplayPort 2.1 Another standout model from the new GX9 lineup is the LG UltraGear OLED Gaming Monitor (model 45GX950A). With its curved (800R), 21:9 format 5K2K-resolution self-lit 45-inch panel, this display delivers sharp, lifelike images with the stunning colors and exceptional contrast LG OLED products are known for. Its 4-side Virtually Borderless design and slim bezels help boost users’ sense of immersion while adding a sleek aesthetic to any setup. Boasting 125 pixels per-inch (PPI) and an RGWB subpixel layout, the monitor improves the readability of in-game text and makes productivity tasks, such as editing documents or website content, that much easier. Like its bendable sibling, the 45GX950A features Dual-Mode functionality with eight customizable configurations and supports DisplayPort 2.1, HDMI 2.1 and USB-C with 90W power delivery. This ensures seamless compatibility with the latest graphics cards and features such as variable refresh rate (VRR) while enabling convenient device charging. Certified by NVIDIA G-SYNC® and AMD FreeSync Premium Pro, the monitor has reduced screen tearing for a smoother, more responsive gaming experience. Versatile Smart Gaming Monitor for Seamless Streaming and Immersive Gaming The brand-new LG UltraGear 39GX90SA is designed to deliver stellar gaming and content-streaming experiences. Powered by webOS, it functions as a home entertainment hub, enabling users to access all their go-to streaming services without a PC or set-top box. It’s 39-inch, 21:9 aspect ratio curved (800R) OLED display produces brilliant, nuanced colors and deep, dark blacks, making it perfect for AAA games and HDR movies and series. Equipped with USB Type-C ports, it offers convenient connectivity, and incorporates LG’s ergonomic and space-saving L-shaped stand for a clutter-free desk setup. “The UltraGear GX9 series sets a new standard for OLED gaming monitors, combining groundbreaking display technology with smart features that expand and enhance the user experience,” said YS Lee, vice president and head of the IT Business Unit, LG Media Entertainment Solution Company. “From the world’s first 5K2K OLED gaming monitors with second-generation Dual-Mode to smart gaming monitors with built-in webOS, the GX9 lineup pushes the boundaries to deliver maximum value and enjoyment for our customers.” # # # * As of December 2024. View the full article

The marathon craze is sweeping the globe, fueled by the simplicity and accessibility of running, which requires little more than a pair of decent running shoes to embark on a journey toward a healthier lifestyle. Fully embracing this trend, LG offices worldwide are hosting “LG Life’s Good Run” events to inspire communities to come together and prioritize their physical health and fitness in fun and engaging ways. Earlier this year, LG Thailand presented the “Kao Ta Jai 10K Thailand Championship 2024” in the heart of Bangkok to promote better physical health and a stronger sense of community built on exercise. As an official sponsor, LG Thailand inspired the people of Thailand to take joy in exercising by running together in an environment that exudes positive energy. The event was hosted in collaboration with the Step Challenge Association, Thailand’s Department of Health, Thai Health Promotion Foundation, Athletics Association of Thailand and the Tourism Authority of Thailand (TAT) to set a new benchmark for international competition events. Attracting over 7,000 participants, “Kao Ta Jai 10K Thailand Championship 2024” garnered significant interest from health-conscious individuals and 500 LG members in Thailand participated in this marathon. The high level of engagement reflects a growing awareness among Thai people about the importance of taking care of one’s health and demonstrates how Life’s Good when the community gathers together to share the joy of exercise. This marathon craze can be witnessed in all four corners of the globe, including another Southeast Asian country. In a remarkable showcase of community spirit and determination, LG Malaysia recently hosted its first-ever “LG Life’s Good Run” at Anjung Floria, Putrajaya. The event drew more than 3,000 runners, each one embodying the Life’s Good spirit through a shared journey of good health and positive, self-improving challenges. More than just a race, the LG Life’s Good Run encourages pros and amateurs alike to embark on a journey of self-discovery, where every step brings them closer to the healthier, more fulfilling life they deserve. The children’s category has been introduced so that young runners can take on their greatest personal challenge yet, aiming to foster resilience and determination from an early age. Prizes were awarded to the top three finishers across six categories: Men’s Open (aged 16–39 years), Men’s Veteran (aged 40 years and above), Men’s (Non-Malaysian) (aged 16 years and above), Women’s Open (aged 16–39 years), Women’s Veteran (aged 40 years and above), and Women’s (Non-Malaysian) (aged 16 years and above). The prizes included some of the company’s best-sellers, including the LG WashTower, 65-inch LG OLED TV and LG InstaView refrigerator. The event also featured engaging side quests in the carnival area, a hub of excitement and anticipation. Captivating product displays, traditional Korean games and Instagrammable product zones were also set up, delighting runners and their support teams – friends and family – by making the whole experience even more unforgettable. LG East Africa is also championing healthy lifestyles through a shared passion for running by joining its distribution partner, OPALNET, to aid this year’s “Standard Chartered Nairobi Marathon”, Kenya’s premier running event which attracts over 25,000 participants from across the globe every year without fail. The added benefit of hosting a marathon is the opportunity to raise millions of dollars for several charities. The Nairobi Marathon donates large amounts of its proceeds to deserving initiatives set up to improve the lives of marginalized groups, such as people with disabilities, disadvantaged youth and women. The goal is to promote various educational, employment and community-enriching opportunities that wouldn’t be possible without a significant amount of funding. The two companies presented KES 1.7 million (USD 13,000) worth of electronics to support the event, including five 65-inch TVs and eight XBOOM speakers to be used along the 42-kilometer-long course. Some products were even given as prizes to the winners. This generous contribution was part of a wider sponsorship group, with LG and OPALNET joining 40 other sponsors to collectively raise a grand total of KES 173 million (USD 1.3 million), giving the event even greater meaning and influence in the region. The large-scale marathon also helped consumers better understand the outstanding capabilities of LG products by experiencing their cutting-edge features firsthand. It was equally as beneficial for the local LG employees taking part, as they were able to directly contribute to Kenya’s sports culture and community development. Finally, with running one of the fastest-growing hobbies in Korea, in large part thanks to the rising number of running clubs, a number of LG employees recently volunteered as pace makers for frame runners with disabilities at the “2024 JTBC Seoul Marathon”, one of the nation’s biggest marathons. The company also demonstrated its ESG vision of Better Life for All by participating in the marathon challenge for people with brain lesions. With the running trend set to stay, LG’s recent initiatives have focused on strengthening the power of community and spreading the importance of bettering one’s physical and mental well-being. To discover how other offices are spreading the message of Life’s Good through unique global and local initiatives, visit the LG Newsroom. Contributed by LG Thailand, LG Malaysia and LG Kenya # # # View the full article

No other time embodies love, joy, family and the act of giving quite like the Christmas season. That’s why giving a gift on Christmas day feels better than receiving one, regardless of age. This act of kindness not only makes the receiver feel cherished but also creates lasting memories for the entire family. To celebrate this festive spirit, LG’s global offices have organized various holiday festivities, spreading positivity and joy to thousands of customers through the inspirational nature of LG’s products and brand philosophy. LG Germany: Advent Calendar of Joy In line with this mission, LG Germany has been giving back to the community since 2022 with its annual advent calendar. Each day from December 1 to 24, a new prize is unveiled for customers to win. This year’s offerings included an LG OLED TV, a CineBeam Q projector, and many fantastic gifts from loyal partners. This initiative not only boosts brand awareness through exciting competitions but also fosters community spirit during the important national holidays that celebrate unity and fulfillment. Throughout the campaign, LG’s followers shared personal stories and holiday wishes, hoping to be randomly selected for the daily prize. In total, LG Germany distributed prizes worth 12,000 Euros (approximately 12,641 USD) in LG products. LG UK: Festive Raffles and Football Fun Similarly, LG UK celebrated the holiday season with a special gift advent calendar. Customers who purchased products in December were entered into a raffle for a chance to win prizes throughout the month. Each day, a new winner was selected from the previous day’s entrants to receive LG IT products and gift cards for popular stores. LG UK also kicked off the Christmas season on social media platforms like Instagram, TikTok and Facebook by collaborating with the England women’s national football team – the reigning European champions – as part of its partnership with the Football Association. The “Sleigh the Game” campaign features 12 lighthearted videos where the Lionesses tackle holiday-themed questions, from debating the perfect Christmas attire (pajamas vs. jumpers) to discussing the ideal Christmas dinner (classic roast vs. mashed potatoes, mince pie vs. gingerbread), adding a festive touch for fans everywhere. This partnership includes an exciting 12 Days of Christmas giveaway, where football fans and tech enthusiasts can visit LG UK’s website to register for a chance to win incredible prizes, including premium LG TVs and powerful XBOOM audio systems. LG USA: Holiday Entertainment Extravaganza In the spirit of relaxation and family time, LG USA has launched a limited-time holiday channel on LG Channels. Available now through January 2025, the “LG Channels Holiday Showcase” offers an endless stream of festive classics, feel-good films and family favorites from Sony Pictures Entertainment, Lionsgate, Amazon MGM Studios, Shout! Studios and Tesera Entertainment – ensuring viewers have all the seasonal entertainment they could possibly need at their fingertips. With films like A Madea Christmas, 12 Dogs of Christmas: Great Puppy Rescue, A Christmas Princess, and The Dog Who Saved Christmas coming home, LG Channels Holiday Showcase is the ultimate destination for holiday entertainment this Christmas. LG Spain: Celebrating Achievements and Optimism LG Spain hosted its annual Christmas event for local journalists and strategic partners, expressing gratitude for their continued support and reflecting on the best moments of 2024 before the year concludes. This year’s theme, “Light Up Your Optimism,” encouraged attendees to reflect on their achievements over the past 12 months, strengthening bonds with strategic partners. Miguel Ángel Fernández, marketing director of LG Spain, shared highlights from the 2024 Life’s Good campaign and expressed enthusiasm for exciting projects scheduled for the new year. Paralympian and LG ambassador Daniel Molina delivered an inspiring speech about overcoming challenges to win triathlon gold in the summer, emphasizing the importance of effort, resilience, and determination – key aspects of LG’s brand philosophy. Jaime de Jaraíz, CEO of LG Spain, concluded the ceremony by reiterating the company’s gratitude to the media and valued partners, while sharing his vision for 2025, which emphasizes LG’s commitment to innovation, quality, and making a positive impact on society. LG Argentina: Brightening Christmas for Children with Hand-Painted Toys Finally, as part of their ongoing partnership with Fundación Si, a non-profit organization promoting social inclusion and community participation, LG Argentina continued its support this holiday season by bringing joy to underprivileged children. LG employees painted toys to be gifted to local children in need, embodying the spirit of giving this Christmas. From advent calendars filled with prizes to festive film channels and events centered on optimism, LG’s global initiatives spread holiday cheer wherever they reach. By combining the spirit of giving with engaging experiences, LG successfully reinforces its commitment to connecting with customers and partners in meaningful ways. These diverse activities showcase the company’s dedication to making Life’s Good a reality for everyone, culminating in a truly memorable holiday season. Contributed by LG Germany, LG UK, LG USA, LG Spain and LG Argentina # # # View the full article

Featuring Sophisticated Lighting and Enhanced Usability, Company’s Home Gardening Lifestyle Solution Brings the Beauty and Bounty of Nature Indoors SEOUL, Dec. 24, 2024 — LG Electronics (LG) is set to unveil its innovative new indoor gardening appliance at CES 2025. This latest personal horticultural solution combines an advanced system that encourages fast, healthy plant growth with a modern floor-standing lamp design, effortlessly stylish in any setting. Ideal for gardening novices as well as urbanites who enjoy bringing nature into their homes, this appliance makes plant cultivation a simple and satisfying experience. Slender and upright with a circular “lampshade” and base, LG’s distinctive appliance is both an elegant interior object and a highly practical means of producing fresh home-grown greens. Despite its apartment-friendly footprint, the new model offers more growing space compared to the company’s previous indoor gardening appliances, enabling users to nurture a wider variety of plants, including taller species. Its adaptable growing space and height-adjustable LED growing lights provide considerable flexibility and the ideal conditions for raising a range of different leafy greens, herbs, flowers and fruits. Great for busy lifestyles, LG’s new solution supports continuous growing cycles and features a large, 1.5-gallon-capacity water tank that delivers more hydration between refills.* The appliance boasts two types of functional and aesthetically-pleasing lighting: downward-facing lights with five intensity levels to support optimal plant growth during the day, and upward-facing mood lighting to create a cozy, calming ambiance in the evening. This dual lighting design elevates the value and utility of LG’s latest gardening appliance while also highlighting the company’s unique ability to develop versatile “hybrid” solutions that deliver the benefits of multiple products. With a twenty-plant, four-seed-kit capacity, the new indoor gardening appliance automatically dispenses the right amount of water and nutrients for the number and variety of plants being grown. This advanced system ensures consistent care, even when users are away for extended periods, as long as a week. In addition, compatibility with the LG ThinQ app allows users to manage cultivation schedules, adjust lighting settings and monitor plant growth from any location. Along with the “floor-standing lamp” model, LG will reveal a new indoor gardening appliance featuring a nature-inspired side table design at CES 2025. This compact, multifunctional model provides an easy, enjoyable home gardening experience and demonstrates LG’s continuing commitment to providing compelling choices for various tastes and lifestyles. “Our new indoor gardening appliances present a fresh way for customers to create their own personal green spaces, have fun growing their own plants, and infuse their homes with an inspired touch of modern style,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “We will continue to deliver innovative indoor solutions that allow anyone to experience the joy of gardening, regardless of where they live.” Visitors to CES 2025 from January 7-10 can explore all of LG’s latest innovations, including the new indoor gardening appliances, at the company’s booth (#15004, Las Vegas Convention Center). # # # * The water tank of LG’s previous indoor gardening appliance model provided a 0.8-gallon (approx.) / 3-liter capacity, while the smaller, mini-model provided a 0.3-gallon (approx.) / 1-liter capacity. View the full article

Only South Korean Company Recognized in Leisure Equipment & Products and Consumer Electronics Category for 13 Years SEOUL, Dec. 24, 2024 — LG Electronics (LG) has once again secured its position in the Dow Jones Sustainability World Index (DJSI World) for the thirteenth consecutive year. The DJSI World ranks the top 10 percent of the largest 2,500 global companies based on their economic, environmental, social and governance (ESG) practices, serving as a critical benchmark for investors assessing corporate sustainability. Notably, LG earned the highest overall score in the Leisure Equipment & Products and Consumer Electronics industry category. Furthermore, it remains the only South Korean company to be included in this category for 13 years running. Additionally, LG has been included in the DJSI Asia Pacific (top 20 percent of the 600 largest companies in the Asia-Pacific region) and DJSI Korea (top 30 percent of the 200 largest companies in Korea) for 15 and 16 consecutive years, respectively. LG received high evaluations across various ESG areas, including environmental policy and management, human rights management, human resource management, customer relations, supply chain management and product responsibility management. Under the ESG management vision of Better Life for All, LG is carrying out various activities with the strategy of Better Life for All, LG is carrying out various activities with the strategy of“3Cs” for the planet (carbon neutrality, circularity and clean technology) and “3Ds” for people (design for all, decent workplace and diversity & inclusion). To achieve its 3C goals for the planet, LG has set ambitious targets, including reaching carbon neutrality in its product manufacturing process by 2030 and transitioning to 100 percent renewable energy by 2050. Specifically, LG plans to reduce direct greenhouse gas emissions (Scope 1) and indirect greenhouse gas emissions (Scope 2) in the product production stage by 54.6 percent compared to 2017 levels. This will be accomplished through process improvements, the introduction of energy-saving technologies and the use of renewable energy. Notably, LG was the first company in the home appliance industry to obtain UN carbon credits in 2015. In addition, LG is focused on reducing the unit greenhouse gas emissions of its seven major product groups (TVs, monitors, refrigerators, washing machines, dryers and home and system air conditioners) by 20 percent compared to 2020 levels during the product use stage (Scope 3). This commitment involves various activities aimed at improving the energy efficiency of individual products, thereby reducing overall carbon emissions. As a member of the UN Global Compact and the Responsible Business Alliance, LG complies with international human rights and labor standards and is enhancing its human rights management processes to respond to strengthening global ESG-related legislation. In the ESG evaluation and rating announcement results published by the Korea Corporate Governance Service this year, LG received an overall A grade for four consecutive years. LG also received an A grade for five consecutive years in the ESG evaluation conducted by the global ESG evaluation agency Morgan Stanley Capital International, gaining recognition for its ESG management performance from credible domestic and international institutions. # # # View the full article