News Reporter

Second Highest First Quarter Revenue, Strong Profitability Reflect Actions to Upgrade Business Portfolio and Advance Operational Efficiencies SEOUL, April 27, 2023 — LG Electronics Inc. (LG) today announced first-quarter 2023 revenues of KRW 20.4 trillion, the second highest first-quarter revenue, with operating profit of KRW 1.5 trillion, the third highest first-quarter profitability in company history. The record sales reflect the company’s actions to fundamentally improve its business structure and operational efficiency, while profitability was impacted by challenging global economic conditions. Most notably, the company’s business structure improved with its continuously expanding B2B segment and non-hardware business areas, such as content and services, which are achieving significant growth. The LG Home Appliance & Air Solution Company generated first-quarter revenues of KRW 8.02 trillion with an operating profit of KRW 1.02 trillion. The business unit recorded its highest first-quarter revenues, with operating profit exceeding KRW 1 trillion sales for the first time. Continuous growth was driven largely by the rapid expansion of the B2B segment, fueled by sales of energy efficient heat pump-enabled products as well as energy storage systems. LG’s industry-leading heating, ventilation and air conditioning (HVAC) solutions for homes and businesses deliver strong performance and energy efficiency that reflect current European market trends based on tighter environmental regulations. The company will focus on maintaining competitiveness of its premium appliances as well as strengthening its mass-tier appliance lineup in response to polarization of market demand, along with managing cost structure to enhance profitability. The appliance business expects to see continued growth by focusing on the expanding B2B segment and accelerating the service segment including the rental and care service business, which has reached an average annual growth rate of 30 percent in South Korea over the past 5 years. The LG Home Entertainment Company recorded first-quarter sales of KRW 3.36 trillion with an operating profit of KRW 200.3 billion. Profitability improved thanks to effective management of operational costs through enhanced demand forecasting. Despite lower global TV demand caused primarily by challenging economic conditions in Europe, the company saw increased sales of the growth of content and services businesses based on LG’s webOS smart TV platform, while strengthening operation competitiveness. Premium 2023 product launches, led by innovative products such as LG OLED evo TV models, are expected to maintain the company’s competitive edge. At the same time, the global launch of “Lifestyle Screens,” delivering differentiated designs and features, is expected to boost sales and drive the premium TV market. The LG OLED Objet Collection Posé TV will be launched in over 40 countries this year. The LG Vehicle component Solutions Company achieved first-quarter sales of KRW 2.39 trillion with an operating profit of KRW 54 billion. The business unit recorded its highest first-quarter revenues ever. Continuing the profitability momentum from last year’s fourth quarter, continuous efforts to strengthen the global supply chain led to further increased profitability in the first quarter as the value of accumulated orders for auto parts reached KRW 80 trillion. Despite the cloud of uncertainty affecting the overall global automotive industry, demand for electric vehicles is forecasted to expand. The company will sustain its competitive edge based on a stable portfolio made up of in-vehicle infotainment systems, e-Powertrain, headlamps and distinctive solutions. The LG Business Solutions Company saw improved first-quarter revenues of KRW 1.48 trillion with an operating profit of KRW 65.7 billion. Stable growth is driven by proactively responding to academic season demand with competitive products including the new Ultraslim LG gram laptop computers, while product competitiveness and operational efficiencies also improved. The company plans to focus on expanding its information display business by developing customized solutions and discovering potential customer demand. The company also plans to accelerate the development of new business segments, especially in South Korea, as robots (LG Future Park in Gumi) and electric vehicle chargers (LG Digital Park in Pyeongtaek) are being fully integrated in LG’s production systems. Earnings Conference and Conference Call LG Electronics will hold a Korean / English conference call on April 27, 2023 at 16:00 Korea Standard Time (07:00 GMT/UTC). Conference call participants are instructed to pre-register online to receive a private PIN. To participate in the conference call, dial +82 31 810 3130, enter passcode 6418# and then the PIN. The corresponding presentation file will be available for download at the LG Electronics website before the call. # # # View the full article

Complete with Next-Gen Cinematic Technologies, LG OLED TVs are Set to Uncover the Hidden Story and Shine Light on the Action of Prime Video’s Latest Hit Series SEOUL, April 26, 2023 — Starting this week, LG Smart TV owners worldwide can enjoy Citadel, Prime Video and Amazon Studios’ epic spy-thriller series and the latest global sensation in streaming television. With LG OLED TV’s self-lit technology allowing for deep blacks and life-like color, viewers are placed at the center of the action-packed Citadel universe and can enjoy the show with intended color, aspect ratio and frame rate, thanks to Automatic Filmmaker Mode.* LG OLED TVs also feature Dolby Vision® for stunning ultra vivid picture and incredible immersive Dolby Atmos® sound, which further elevate the cinematic experience. Starring Richard Madden and Priyanka Chopra Jonas, Citadel is set after the fall of the titular spy organization, as two spies attempt to piece together what happened. The two spies embark on a mission that takes them around the world, all while contending with a relationship built on secrets, lies and a dangerous-yet-undying love. Citadel premieres exclusively on Prime Video on April 28, with two adrenaline-fueled episodes, followed by a new episode released weekly every Friday through May 26. Citadel will be available in more than 240 countries and territories worldwide. To mark the launch of the cinematic new television series, Prime Video and LG teamed up to bring the characters and high-tech world of Citadel closer to its fans, through a series of exclusive visuals, rolled out across multiple channels, including online, in-store as well as digital billboards in New York’s Times Square and London’s Piccadilly Circus. This is not a first for Prime Video and LG, as it continues a long relationship between the streaming service and smart TV manufacturer. Both have a combined goal to deliver the best viewing experience to millions of customers across the world who stream Prime Video’s great content with the LG OLED evo superior technology. From launching the first 4K HDR streaming experience on LG OLED TVs in 2015, to enabling Filmmaker Mode on Prime Video’s movies and series in 2021 and to bringing opted-in personalized recommendations on the LG home screen for customers to discover the best Prime Video content in 2022, LG’s long relationship with Prime Video continues to lead innovations in the home watching experience. “At Prime Video, we are always looking for new ways to innovate and provide our customers the best viewing experience,” said Andrew Bennett Head of Global Video Partnerships for Prime Video, MGM+ and Amazon Freevee. “Our relationship with LG and joint commitment to customers has allowed us to continuously raise the bar with new technology that enhances the overall user experience.” This comes as LG aims to boost marketing efforts designed to offer customer value through the delivery of unique experiences across a variety of touchpoints. Prime Video was a natural partner to expand LG’s marketing relationship given their global reach, continued tech innovation and engaging content. LG plans to introduce more exciting collaborations like this in the future. “LG is actively collaborating with its content partners like Prime Video to provide customers with an engaging experience on the big screen at home and beyond,” said Chris Jo, senior vice-president of platform business at LG Electronics Home Entertainment Company. “We are happy to kick off this initiative with Prime Video, whose global partnership and shared passion for innovation through the years helps us provide a best-in-class experience for customers.” # # # * Available on LG 2023, 2022, 2021, 2020 4K and 8K TVs. View the full article

Certification From Respected Bodies Highlights LG’s Continuing Commitment to Sustainability and a Better Life for All SEOUL, April 25, 2023 — LG Electronics (LG) today announced that its 2023 OLED evo series TVs have acquired Reducing CO21 and Measured CO22 certifications from the Carbon Trust3 and environmental labels4 from Société Générale de Surveillance SA (SGS) for the third consecutive year. The esteemed recognitions point to LG’s ongoing ESG efforts for plastic waste reduction. The Carbon Trust is a global climate consultancy created to accelerate the move to a ‘Net Zero’ future, while SGS is a leading global testing organization dedicated to certifying environmentally sustainable products. Both institutions inspected the entire product stage from production and delivery to disposal. Models in the LG OLED evo series boast lighter weight and stronger durability, applying composite fiber material5 and metal. These materials contribute to less plastic use, with the LG OLED evo series TVs requiring only 40 percent of the plastic that is used in LCD TVs of the same screen size. Thanks to these efforts, LG has effectively curbed its plastic use by 20,000 tons this year. Thanks to the composite fiber material, select models from the latest OLED evo series are around 20 percent lighter than an LCD TV of the same screen size,6 contributing to the reduction of CO2 emissions in transit. Additionally, the back cover of LG OLED evo models, QNED TVs and NanoCell TVs released in 2023 are completed with recycled plastic material which uses more than 30 percent of used plastic. With such efforts, it is expected that LG will achieve a waste plastic recycling effect amounting to 3,200 tons yearly, regarding TV products alone. Additionally, LG OLED TVs are made with fewer components than conventional LCD TVs. The smaller number of parts required for each LG OLED product is a result of the TVs’ unique, self-lit display technology, which removes the need for a separate backlighting structure. A reduced parts count also means fewer resources used per unit, as well as less plastic and e-waste to contend with at the end of the TVs’ operational life. “The LG OLED evo series are designed to ensure that viewers can enjoy immersive viewing experiences, while reducing impact in all production stages for a greener, healthier environment at the same time,” said Baik Sun-pil, leader of the LG Home Entertainment Company’s Product Development Division. “LG will continue to pursue a broad range of ESG initiatives and responsible practices, as the firm leader of the OLED TV market.” Since its initial launch in 2013, LG OLED has continuously raised the industry bar, introducing pioneering display technologies such as OLED evo and groundbreaking form factors including the world’s first rollable TV, LG SIGNATURE OLED R, as well as the bendable LG OLED Flex. This year, which marks the 10th anniversary of LG OLED, sees several new additions to LG’s diverse lineup of self-lit TVs, headlined by the stunning models from the 2023 OLED evo series. LG OLED evo series TVs are currently available in 125 countries worldwide. LG has earned a place in the Dow Jones Sustainability World Index (DJSI World) for 11 consecutive years and has received the ‘Comprehensive A grade’ from the ESG Evaluation and Rating Announcement of Korea ESG Standards Institute (KCGS) for 2 consecutive years. # # # 1 77/65/55/48/42-inch LG OLED evo C3 models. 2 83-inch LG OLED evo C3 model and 83/77/65/55-inch LG OLED evo G3 models. 3 Only applies to listed products sold in markets/regions participating in the Carbon Trust’s labeling program. 4 The OLED evo Z3, G3, C3, B3, A3 series and the QNED85, QNED80 received SGS Eco-Product certification. OLED Z3 satisfied the standard of material efficiency, recyclability and minimal usage of hazardous substances. 5 Applies to 55/65/77-inch G3 models, 42/55/65/77-inch C3 models and 77-inch A3 model. 6 Comparison between LG 65-inch OLED evo (model C3) and LG 65-inch 4K UHD TV (model UR80). View the full article

Developed based on a decade of OLED innovation and demonstrating a firm commitment to understanding and meeting consumers’ needs, LG’s Lifestyle Screens present new value and user experiences. Lifestyle Screens are more than just TVs – with their subtle, ultra-modern designs, they are stunning works of art that add a touch of refinement to any living space. Many consumers nowadays look for products that can fit seamlessly with their lifestyles and match perfectly with their individual preferences and tastes. Where TVs are concerned, this means the ability to provide personalized user experiences with access to a broad range of entertainment services and lifestyle content. It also means delivering differentiated designs and features that elevate convenience and augment the aesthetic of one’s space. At Milan Design Week 2023, within the elegant confines of Salone dei Tessuti, LG is showcasing exclusive artistic creations of LG OLED Objet Collection TVs – Posé and Easel – and the moveable StanbyME, along with the LG XBOOM 360 portable speaker, infused with Moooi’s eclectic, playful aesthetic elements adorned with decorative prints. The arresting innovations are artfully displayed in sophisticated lifestyle scenes where they are complemented by the gorgeous interior objects, furniture pieces and patterns of premium Dutch lifestyle brand, Moooi, which collaborated with LG for the exclusive exhibit. LG’s Lifestyle Screens are the stylish, inspiring integration of technology and design. Beautiful creations in their own right, the TVs blend in effortlessly with Moooi’s luxury offerings to suggest a sumptuous vision of ultra-convenient, ultra-chic modern living. The exhibition also includes a special treat that further blurs the line between ‘screen’ and ‘artwork.’ In honor of Milan Design Week and in celebration of LG and Moooi’s creative collaboration, select LG Lifestyle Screen models will be adorned with playful decorative designs by Moooi. Debuting at Salone dei Tessuti during last year’s Milan Design Week, the LG OLED Objet Collection Posé (model LX1) has reaffirmed LG’s reputation as a pioneer in the field of lifestyle-focused innovations. This year, the company expands the availability of Posé to more regions, giving more consumers the opportunity to see for themselves what makes Lifestyle Screen products so special. Backed by 10 years of OLED innovation, LG’s distinctive Lifestyle Screens deliver unique user experiences and lifestyle value. Solidifying the company’s status as a global lifestyle innovator and leader in the continuing evolution of the household TV, LG Lifestyle Screen products have been recognized with prestigious design accolades, including the iF Design Award and Red Dot Award. # # # View the full article

LG Expands Local Content, Launches Premium Channels for Movie Buffs and Drama Aficionados, and Delivers Enhanced Cross-Device User Experience SEOUL, April 17, 2023 — LG Electronics’ (LG) exclusive, free streaming service, LG Channels, has tripled its user base in Europe over the last year. The strong growth reflects the increasing popularity of LG’s premium service and of free ad-supported streaming TV (FAST) in Europe and worldwide. LG Channels was first launched in 2016 in the U.S. and in 2019 in select European countries. According to LG data as of January 2023, the number of LG Channels users in the 16 European markets where the service is offered grew by a factor of three. This significant boost in active users represents an increase of over 200 percent. Along with this, there has been a noteworthy uptick in viewing time across several content categories, including movies, TV series, music and news. Industry experts expect the global growth of FAST services and channels to continue with the U.K. and Germany anticipated to be among the biggest FAST markets by 2027.1 To meet the growing demand for FAST, LG will bolster its service with new content – more of which will be made available on the LG Channels mobile app2 – and convenient, new features to enhance viewing pleasure and the user experience. LG Channels is constantly expanding its content library and is offering an increasing number of local-language channels, spanning diverse categories such as news, lifestyle, TV series, movies and sports. When it comes to sports, thanks to a new partnership with DAZN, LG Channels will feature the new DAZN FAST and newly announced DAZN Rise, the first 24/7 streaming channel dedicated purely to women sports.3 Through a new partnership with Funke Digital, LG Channels now provides access to a variety of FAST channels covering some of the best fiction and entertainment contents, with plenty of films including PLAION’s Netzkino, ranging from action to thriller, comedy and romance. To give users more options when viewing on-the-go, LG has also expanded content availability on the LG Channels mobile app. In Germany, users can now watch hundreds of hours of content from 50 popular channels, including Auto Motor und Sport, which offers the latest in car testing and wedo TV, where viewers can watch a variety of free content from movies to sports. Additionally, LG is launching advertising video on demand (AVOD) titles4 in five European countries, with content offered in English, German, Spanish and other languages. These AVOD titles are provided thanks to collaborations with companies like Minerva Pictures, an independent film production and distribution company based in Rome, active in the film and audiovisual market since 1950, LoveTV Channels, which targets niche audiences passionate of themes such as cinema, environment or wine and Shoot for Love, which targets football fans. What’s more, thanks to the collaboration with ITV Studios, new channels will be added such as Storylands – featuring high-quality, award-winning European drama produced by ITV Studios labels in France, Italy and the Nordics – and Hell’s Kitchen, a program hosted by world-famous Michelin-starred chef, Gordon Ramsay, filled with cutthroat competition and explosive entertainment. # # # 1 Source: Omdia (www.prnewswire.com/news-releases/new-omdia-data-reveals-global-fast-channel-revenues-will-reach-12bn-in-2027-301729416.html) 2 Available in the US and Germany. Content availability varies by market. 3 DAZN Fast and DAZN Rise to be made available in the upcoming months starting in Germany, Austria and Spain. 4 Country availability varies. View the full article

Company Wins Total of 23 Accolades, Including One iF Gold Award, for Outstanding Product Design and User Experience Innovations SEOUL, April 14, 2023 — LG Electronics (LG) announced that it has received 23 honors at this year’s edition of the iF Design Award, spotlighting the company’s steadfast commitment to exceptional product design and user experience. The impressive haul includes an iF Gold Award for Product Design bestowed on the unique LG PuriCare AeroFurniture. An air purifier that doubles as a side table and mood lamp, LG PuriCare AeroFurniture features a compact design. The convenient product is ideal for use in various spaces, such as a bedroom or living room, and delivers personalized performance and design options. With different color combinations possible, and two types of table-top to choose from, the new AeroFurniture can be tailored to match any taste or home interior. Other LG innovations recognized for their outstanding product design at the iF Design Award 2023 include the LG OLED Flex, a groundbreaking TV featuring the world’s first bendable 42-inch OLED screen, and the LG refrigerator with MoodUP technology, a next-generation home appliance with color-changing door panels that can be controlled via the LG ThinQ app. LG gram Style, a powerful laptop with a sleek, elegant design that appears to change color depending on lighting and viewing angle, was also acknowledged by the Award’s judges. Honored in the Product Concept category, LG OMNIPOD presents new mobility experiences, boasting a vehicle cabin that can serve as an extension of one’s home. Meanwhile, LG ThinQ, the company’s smart home platform, was recognized in the Communication category for enhancing convenience by offering intuitive functions. Held annually in Germany, the iF Design Award is widely viewed as one of the world’s top three industrial design awards along with the Red Dot Award and the International Design Excellence Award (IDEA). This year, a total of 11,000 products were submitted from around the globe, competing for recognition in nine different award categories. “The success we’ve enjoyed at this year’s iF Design Award is a result of our commitment to developing innovative lifestyle solutions based on extensive customer experience data,” said Hwang Sung-gul, head of LG Electronics’ Corporate Design Center. “We will continue to offer differentiated designs that provide first, unique and new customer experiences, enhanced convenience as well as an emotional element that can bring smiles to our customers and across the industry.” # # # View the full article

‘NVIDIA GeForce NOW’ at 4K and ‘Boosteroid’ Available on LG TVs Worldwide SEOUL, April 13, 2023 — LG Electronics (LG) is expanding the cloud gaming experience on its 2023 TVs by adding 4K (3,840 x 2,160) support for NVIDIA GeForce NOW in over eighty countries as well as launching the popular Boosteroid service in over sixty countries. Following the additions of Blacknut and Utomik in 2022, these compelling, new options further bolster the suite of cloud gaming services available to LG TV users. With the Game Quick Card on webOS 2023, gamers now have a gateway straight from the home screen on their LG TV to access services such as GeForce NOW, Utomik, Blacknut, newly launching Boosteroid, as well as Twitch and YouTube.1 Players can enjoy an outstanding gaming experience on the company’s award-winning OLED TVs, which deliver ultra-smooth gameplay courtesy of a 0.1 millisecond (gray-to-gray) response time and low input lag. LG’s premium TVs also provide a more personalized gaming experience with the Game Optimizer and a variety of customization features and game-genre-specific picture settings. LG 2023 TV users2 can now enjoy gaming on GeForce NOW at 4K 60fps with no additional downloads, installation or hardware required. GeForce Now is also currently available in Full HD (1,920 x 1,080) at 60fps on LG TVs (2020-2022 models) running webOS 5.0 and higher, while support for 4K gaming on GeForce NOW will be coming to select 2022 TV models at a later date. Blockbuster games on NVIDIA’s service, including Cyberpunk 2077, No Man’s Sky and Warhammer 40,000: Darktide, become even more realistic and dynamic when played in stunning 4K resolution on LG’s premium TVs. Another exciting addition to the stable of cloud gaming services on LG TV is Boosteroid, the world’s largest independent cloud gaming provider, with four million global users. By simply logging into their Boosteroid account, LG TV owners from 2021 to 2023 (webOS 6.0 and higher) in Europe, North America and a part of LATAM now have access to hundreds of top PC video games, including some of the world’s most popular AAA titles, without the need of a console or set-top box. With 18 server sites worldwide, the service delivers reliably smooth gameplay and hours upon hours of immersive, interactive fun. Committed to offering a diverse range of gaming services through its expanding webOS ecosystem, the company will continue to partner with gaming industry leaders to bring its customers a broad selection of options for different preferences and interests, while advancing the gaming capabilities of its outstanding TVs. This year, LG TV owners can look forward to even more cloud gaming services, including Amazon Luna. # # # 1 The access to multiple cloud gaming services from Game Quick Card will be updated progressively. 2 GeForce Now at 4K available on LG’s Z3, G3, C3, B3, A3 OLED TVs, QNED85, QNED80 series QNED TVs, 86NANO77, 86UR9000 and 86UR8000 series. View the full article

Second Highest First Quarter Revenue With Steady Growth Based on Strong Fundamentals SEOUL, April 7, 2023 — LG Electronics Inc. (LG) today announced its preliminary earnings results for the first quarter of 2023. LG reported revenues of KRW 20.4 trillion, the second highest quarterly revenue, with operating profit of KRW 1.5 trillion, the third highest quarterly operating profit, in the first quarter of 2023. Despite the impact of challenging global economic conditions, the record sales reflect the company’s radical improvement on effectively managing the business structure and operational method. Most notably, it is significant that there was substantial increase in profitability this year considering the positive impact of the royalty income compared to the operating profit of first quarter last year. As for the business structure, the company’s automotive parts business is growing rapidly with its B2B segment expanding continuously. Non-hardware business areas, such as software platforms, content, services and solutions, as well as Online Brand Shop (OBS) are achieving significant growth. Attributing to the company’s substantial records, LG is also supplying energy efficient products including heat pumps and Energy Storage System (ESS) that address customers’ needs. The company is also strengthening its mass-tier lineup in response to ever-changing market trends and maximizing customer value. These figures are tentative consolidated earnings based on K-IFRS provided as a service to investors prior to LG Electronics’ final earnings results, including net profit. Details regarding each division will be announced officially later this month. # # # View the full article

Home should be comfortable. Home should be safe. Home should also be easy to manage and that’s exactly what the latest Internet of Things (IoT) and smart home technologies1 are designed to help do. With its LG ThinQ smart home platform, LG enables users to enjoy optimal comfort and convenience throughout their living spaces and daily lives. The company recently shared its vision for the home of tomorrow at the Connectivity Standards Alliance (CSA) conference in Seoul, South Korea. A board member of CSA, the organization that developed the Matter open standard for smart home technology, LG is committed to offering seamless integration between LG ThinQ and other smart home platforms. The company also envisions a Zero Labor Home where LG ThinQ leverages AI and contextual understanding to predict users’ needs and provide tailored services that make everything easier. Based on the three core pillars of evolution, connectivity and openness, here’s how LG ThinQ opens up new possibilities and an unprecedented level of convenience at home. Evolution for an Innovative Customer Experience The constant evolution of LG ThinQ highlights LG’s determination to improve and innovate the customer experience. Utilizing AI technology, LG ThinQ (and the smart appliances and devices it connects with) can analyze usage data to learn users’ habits and preferences, creating a personalized experience that becomes better over time. For an even smarter, more customized home experience, ThinQ platform is planning to adopt AI-powered technologies into its services such as ChatGPT and AI-based voice ID. Available right now, the LG ThinQ UP lineup presents home appliances that can evolve to meet each user’s unique taste and lifestyle needs and can be continuously upgraded with downloadable features via the ThinQ app. Expanded Smart Home Ecosystem With Enhanced Connectivity To ensure users can enjoy the ever-expanding smart home ecosystem to the fullest, no matter where they are, LG ThinQ aims to further strengthen connectivity. The ThinQ app makes it possible to remotely control LG appliances from a smartphone or tablet, meaning users can adjust and monitor all their gadgets from practically any location. In addition, LG is working on connecting various IoT devices through Matter; creating a hub where users can effortlessly manage Matter-certified appliances and devices from LG and other companies through the ThinQ app. LG currently supports most types of Matter devices including lighting as well as sensors and will continue to expand the connectivity with more devices. Openness for Integrated Experiences LG actively pursues an open innovation strategy to improve the usability and convenience of ThinQ. Along with globally-popular AI platforms, Amazon Alexa and Google Assistant, ThinQ is compatible with Google Calendar, a multitude of third-party apps and connected car services; enabling it to provide users with a range of useful, oft-accessed information through a single app. LG is also working with diverse companies including content platform providers to enhance the ThinQ experience and is always open to new collaborations that add value to its smart home platform. Zero Home Labor, the Future of Smart Home Built around its three core pillars, LG ThinQ is delivering better user experiences that will ultimately lead to the realization of the Zero Labor Home, LG’s vision for the future of the smart home. In the Zero Labor Home, LG ThinQ is the quiet, always-present household assistant that learns the patterns of one’s daily life, making suggestions and proactively managing chores as well as tasks so that it is easy to relax and enjoy spending time in an optimized living environment. Without the user having to do a thing, the ThinQ connected-air conditioner can turn itself on and operate at the ideal air volume and temperature while the air purifier and robot vacuum cleaner automatically swing into action to keep the air and floor inside the home clean. To keep household energy consumption in check, users can monitor how much power their devices are using – individually and collectively – in real time via the ThinQ app. Additionally, once a user has registered an LG appliance on ThinQ, each subsequent LG appliance they purchase will automatically be connected under their ThinQ profile, saving time and hassle.2 With evolution, connectivity and openness at its heart, LG ThinQ is making LG’s vision for a better life at home a reality, giving customers a smart, serene space that delivers convenience, freedom and comfort on a whole new level. To learn more about LG ThinQ, visit www.lg.com/global/lg-thinq. # # # 1 According to Plume IQ’s smart home market report, there were 17.1 connected devices on average per home worldwide as of June 2022, a 10 percent increase compared to the previous year. 2 Availability of the services and features may vary depending on product model or region. View the full article

LG Continues to Lead Future Vehicular Software Development by Acquiring Both Functional Safety and Cybersecurity Certifications SEOUL, March 30, 2023 — LG Electronics (LG) is the first player to meet international testing standards for functional safety and cybersecurity management for vehicles. LG annually updates required certifications for its hardware and software solutions for electric vehicle components through leading global testing organization, TÜV Rheinland. A respected player in the rapidly growing EV components industry, LG has consistently complied with international regulations and participated in key certification programs. To lead the field of vehicle safety, LG is committed to securing the technical capabilities both at the employee and the organizational level. Recently, LG research engineer Kim Min-kyu obtained the Automotive Functional Safety Expert qualification, becoming the second individual ever to do so since the qualification program was established in 2011. Also, LG acquired functional safety certification for its ADAS front camera in the ‘4M’ (Material, Method, Machine, Man) categories in 2022. The company’s vehicle components also comply with the Cyber ​​Security Management System (CSMS) – the United Nations Economic Commission for Europe’s (UNECE) regulation No. 155 (UN R155). “With the rising importance of vehicle security and safety regulations in the global auto industry, acquiring certification for our auto components and technologies is key to maintaining competitiveness,” said Eun Seok-hyun, President of LG Vehicle component Solutions (VS) Company. “LG will continue to comply with the latest standards and grow its capabilities in safety and security to provide our customers with even more reliable solutions.” “We congratulate LG on producing Asia’s first Functional Safety Expert, an achievement that reflects the company’s outstanding, across-the-board performance in acquiring top industry certifications and qualifications,” said Frank Juettner, CEO and director of TÜV Rheinland Korea. “Obtaining the latest certifications, including ISO/SAE 21434, demonstrates LG’s commitment to providing its customers and partners with the highest level of product, system safety and security.” LG has built stellar track records maintaining its innovation at the highest level of quality and reliability. Already in 2018, LG secured technical certification for Functional Safety Management (FSM) in infotainment development, and in 2021, its Advanced Driver Assistance System (ADAS) front camera passed assessments for functional safety (product and processes) based on ISO 26262 – an international functional safety standard for the development of electrical and electronic systems for vehicles. LG also plans to lead future trends in autonomous driving, where functional safety will be centered on the fast-growing area of Safety of The Intended Functionality (SOTIF). SOTIF is becoming increasingly important as the entire auto industry seeks to incorporate and expand the use of various advanced technologies in their vehicles, including artificial intelligence (AI), high-definition maps, sensor data interfaces and cybersecurity applications. # # # View the full article

Designed for Diverse Environments, New LG ProBeam Can Produce Massive 300-Inch Images Boasting 4K Resolution and a Peak Brightness of 7,000 ANSI Lumens SEOUL, March 29, 2023 — LG Electronics (LG) announces the launch of its first digital signage projector, the LG ProBeam 4K UHD (model BU70QGA). Suitable for various environments, including art galleries, exhibition spaces, corporate lobbies, retail stores, showrooms, conference halls and auditoriums, the new 4K digital signage projector provides sharp, impressively large images and has a peak brightness of 7,000 ANSI lumens – the highest of any LG projector to date. LG ProBeam produces 4K UHD (3,840 x 2,160) resolution pictures with a 3,000,000:1 contrast ratio at sizes ranging from 40 inches all the way up to 300 inches. Its 7,000 ANSI lumens peak brightness enables the BU70QGA to deliver clear images, even in bright daylight. Additionally, the projector features a reliable laser light source, lens shift, 1.6x optical zoom, built-in wireless connectivity and an integrated camera that aids in setup and positioning. Edge blending technology enables the seamless connection of overlapping light from two or more projectors through luminance adjustment and color correction. Thanks to this advanced tech, up to nine BU70QGA can be used together to create truly panoramic images and an immersive viewing experience. Museums and art galleries, in particular, will find value in the projectors’ ability to provide large, eye-catching images. Convenient and versatile, the LG ProBeam is a professional-quality video system suitable for various business environments. Using the BU70QGA’s Auto Screen Adjustment1 feature, users can quickly calibrate the image to the projection screen and correct image distortion with just one click of a button on the included remote controller. When the projection angle does not align with the screen, LG’s AI sensing technology evaluates lens shift, zoom, focus as well as warp distortion and automatically adjusts the projected image for an optimized viewing experience. Leveraging a high performance SoC (System-on-Chip), the projector can execute several tasks at once, provide smooth content playback and optimize user convenience with an intuitive UI and simple app development tools. The BU70QGA can also connect with LG ConnectedCare; LG’s cloud-based device management solution for LG digital signage and display devices.2 Equipped with webOS 6.0, the new ProBeam allows third-party providers to add projection capabilities to their offering, expanding the diversity and value of LG’s extensive signage ecosystem. “Our first 4K digital signage projector to feature the LG webOS 6.0 platform, the new LG ProBeam is a powerful and flexible display solution,” said Seo Young-jae, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “Designed for the commercial sector, LG’s ProBeam projector lineups offer diverse, customized options that can help customers create professional-grade AV systems tailored to their specific needs.” LG ProBeam model BU70QGA will launch globally this month, starting in the U.S. For more information, visit LG.com. Key Specifications: LG ProBeam (BU70QGA) Projection System DLP Resolution 4K UHD (3,840 x 2,160) HDR HDR 10 Light Source Laser (LD + P/W) Light Source Life Time (High Brightness) 20,000 hours Brightness 7,000 ANSI lumens Contrast Ratio 3,000,000:1 Noise (Energy Saving Med. Typ.) 33 dB Projection Lens Lens Shift Horizontal ± 28%, Vertical +60%/ -33% Zoom x 1.6 (auto) Screen Size 40-300 inches Throw Ratio 1.53 – 2.45 Speaker Output 10W (5W + 5W) Net Size (W x D x H) 570 x 360 x 159 mm (22.4 x 14.2 x 6.3 inches) (Excluding Legs) Weight 17.8 kg (39.2 lbs) Keystone 4/9/15/25 Point Warping Auto Screen Adjustment Yes Wireless Wi-Fi, Bluetooth Platform webOS 6.0 Signage Management LG SuperSign CMS # # # 1 Auto screen adjustment feature may have limitations if the ambient light is too dim or if the edges of the screen are not clearly recognized. 2 Subscription required for LG ConnectedCare. View the full article

Millions of LG Customers Can Now Connect With and Learn From The World’s Best in the Comfort of their Home via webOS SEOUL, March 28, 2023 — This month, LG Smart TV owners worldwide gain access to MasterClass, the streaming platform where anyone can learn from the world’s best across a wide range of subjects, allowing customers to access the platform directly on the big screen at home. Available in LG’s Content Store on LG Smart TVs running webOS 4.0 (2018 TVs) up to the newly launched 2023 TVs, the MasterClass app can be easily accessed by voice command and is featured on Life’s Good Hub. MasterClass subscribers will be able to get inspired by more than 180 instructors and classes across various categories, such as Arts & Entertainment, Business, Design & Style, Sports & Gaming and Writing, which means there is a class for almost every need and interest. Viewers can step into food truck “godfather” Roy Choi’s kitchen, design their career with Teen Vogue’s former editor in chief and multimedia icon Elaine Welteroth, discover their inner negotiator with former lead FBI hostage negotiator Chris Voss, learn leadership from former CEO of PepsiCo Indra Nooyi and relational intelligence from renowned psychotherapist Esther Perel and much more of the world’s best, offering inspiring knowledge and stories for everyone. New and existing MasterClass subscribers can learn and discover at a pace that best serves their lifestyle – in bite-size pieces or in a single binge, with each class featuring about 20 video lessons at an average of 10 minutes per lesson. Cinematic visuals and close-up demonstrations make viewers feel like they’re one-on-one with the instructors. For those looking to learn by doing, Sessions by MasterClass offers a structured curriculum where members can roll up their sleeves, get hands-on and learn meaningful skills through step-by-step guidance from world-class instructors and an active community of peers. By introducing MasterClass to its Smart TVs, LG is demonstrating its commitment to offering more versatile home entertainment experiences that appeal to consumers’ unique preferences, needs and interests, with new educational services to be launched later this year. Celebrating its 10th anniversary in 2023, LG OLED TVs have pioneered and continue to lead the premium TV market, earning many accolades from journalists and industry experts. LG OLED TVs are synonymous with superb picture quality, vibrant, accurate colors and deep blacks for images that are remarkably lifelike. As such, LG OLED TVs have become the preferred TV for many creators and studios. The company is committed to exploring the broad possibilities presented by its self-lit technology as it starts a new decade of OLED leadership and innovation. # # # View the full article

Recognized for LG’s Outstanding Contributions as a Top Supplier in 2022 for Infotainment and Telematics Category SEOUL, March 27, 2023 — LG Electronics (LG) has been recognized by General Motors (GM) as an excellent supplier for its achievements in the areas of infotainment and telematics at GM’s 31st Annual Supplier of the Year Award. This year’s ceremony, which took place this week in Texas, USA, centered on the theme of ‘Momentum’. For nearly two decades, LG and GM have been teaming up to bring new innovations to the automotive industry. GM selected LG’s telematics control module for its OnStar service in 2006, and in 2016, based on an electric vehicle project carried out in partnership with LG. LG also provided the world’s first digital cockpit with P-OLED automotive displays for the groundbreaking 2021 New Cadillac Escalade, helping to raise the advanced in-vehicle experience and human-machine interface (HMI) design to new heights. During the recent pandemic, LG continued to furnish GM with high-quality auto parts without any interruption, despite the difficulties caused by the ongoing global semiconductor shortage. Last year, LG also received the Supply Chain Guarantee Award from SAIC General Motors (SAIC-GM), the joint venture between GM and China’s largest automaker, SAIC Motor. Since 2014, GM has named LG a trustworthy supplier six times. Through an extensive research and development program, and based on digitalization and the use of its advanced core technologies, LG is focusing on delivering new in-car experiences and greater value to its automaker partners. As part of this, LG is creating an innovative HMI for software-defined vehicles (SDV) that will integrate various vehicle components, collecting and analyzing real-time environmental data. The information displayed through the new HMI will support drivers to make better on-road decisions and help enhance the comfort and safety of all driving occupants. “We are thrilled to recognize these outstanding suppliers after yet another challenging year in the automotive industry,” said Jeff Morrison, GM vice president of Global Purchasing and Supply Chain. “They overcame countless obstacles and exemplified what it means to be resilient, resourceful and determined. Beyond that, these suppliers demonstrated their commitment to sustainable innovation and to driving advanced solutions in collaboration with the GM team.” “As our steady and solid partnership with GM suggests, LG has become a trusted and respected innovative partner to leading players in the automotive industry,” said Eun Seok-hyun, president of LG Vehicle component Solutions (VS) Company. “Moving forward, LG will continue to collaborate, create and contribute to the realization of the future mobility era.” # # # View the full article

In this installment of On the Job, we look into the design history of LG SIGNATURE to learn how LG’s luxury brand provides unparalleled customer experiences. What role does design play in shaping the home appliance user experience? Let us consider the thoughtful innovation that enables users to knock twice on their LG InstaView refrigerator to see inside without even having to open the door – or the smart screen applied to LG’s latest washers which streamlines control by replacing the more traditional dials and switches with an intuitive touch-based interface. (From left to right) Sangin Chung, Jayoen Kim, Inyoung Hwang and Mimi Bae at Home Appliance & Air Solution LG SIGNATURE UX Design Team In both of these cases, LG has cleverly evolved key elements of what is called ‘user experience design’ to boost usability and create new convenience that expands and improves the overall customer experience. Armed with a deep understanding of users and their everyday needs, user experience designers at the LG SIGNATURE UX Design Team have played a pivotal role in shaping the unparalleled quality and easy-to-use features that the brand is synonymous with. Reimagining the Customer Experience Experience design is not, however, limited to matters of function and user-device interaction. “Taking a look at the term experience from a wider view, we find that experience design actually encompasses aspects of branding – referred to as brand experience – as well as the impact products have on the user’s living environment and day-to-day lifestyle – referred to as customer experience,” explained Jayoen Kim, design professional at LG SIGNATURE UX Design Team. Designed for those seeking a more luxurious way of living, LG SIGNATURE products bring together the best of aesthetic and functional design to add a touch of sophistication to all areas of the customer experience. The seamless marriage of form and function, LG SIGNATURE’s premium appliances boast a timeless quality that transcends any particular interior decorating trend or style and has struck a chord with discerning consumers worldwide. Consistent Design Makes a Timeless Brand The ability to produce a single, coherent aesthetic or design language is crucial when building a consistent, recognizable brand image – and to fostering a lasting brand legacy. “Through design, we’re letting the brand speak to our customers,” said Inyoung Hwang, design professional at LG SIGNATURE UX Design Team. “Part of our job is making it easier for consumers to recognize the unique brand philosophy governing our products, by adhering to a specific visual tone and manner across all appliances.” From its inception in 2016, LG SIGNATURE has cultivated a product aesthetic that consistently delivers, and clearly conveys, a focus on providing customers with ultra-premium experiences. These experiences are then fully realized by the uniting of elements that are just as integral to the brand’s identity as its distinctive style – namely, impressive performance, user-centric features and high-quality materials. The first-generation LG SIGNATURE lineup In 2014, the LG SIGNATURE design committee was formed with the aim of fostering design-centric innovation. Introducing a “design-first, develop-second” product approach which was groundbreaking at the time, the first-generation LG SIGNATURE lineup was revealed to the world at CES 2016. LG’s exclusive brand has remained true to its heritage and is still considered a trailblazer in the luxury home appliance market. The very essence of style and functionality, LG SIGNATURE’s first-generation products paired clean, sophisticated design with cutting-edge technologies. Completely devoid of knobs and buttons, the first-generation LG SIGNATURE Washer showcased the elegant, minimalist look that has continued to be a hallmark of the brand’s peerless appliances. Evolving Features, Unchanging Philosophy While LG SIGNATURE’s commitment to timeless design remains unchanged, its interpretation of next-level luxury – and accordingly, its product offerings – are continuously evolving. Unveiled at this year’s CES under the theme of ‘Live Beyond’, the second-generation LG SIGNATURE lineup presents a refined vision of luxury living, building on all that makes the brand so great and taking it a step further. The new lineup is in keeping with the minimalism of the first generation, but adds chic new colors, materials and finishes to choose from. Users can look forward to enhanced technologies as well as upgraded design. The new LG SIGNATURE 4-Door French-Door refrigerator, for instance, features Dual InstaView for an even more streamlined and convenient customer experience. The second-generation LG SIGNATURE lineup Outstanding design outlasts the era in which it was conceived, influencing the way people gauge and appreciate beauty for generations. An iconic brand with a timeless aesthetic, LG SIGNATURE has redefined home appliance design and will never relent in its pursuit of customer-driven innovation. Stay tuned to Beyond News for more on the exclusive, next-level lifestyles curated by LG SIGNATURE. # # # View the full article

For the last few years, the pandemic has stopped us from visiting the amazing places and cultures this world has to offer. Thankfully, the era of staycations is coming to an end as travel continues to make a comeback. Last year, over 900 million tourists traveled abroad and this year, tourism is expected to reach 80 to 95 percent of pre-pandemic levels – according to the United Nations World Tourism Organization. For those planning a trip overseas, LG SIGNATURE highly recommends two cities that reflect the brand’s embrace of art and tech while delivering unique value to visitors. By visiting these beautiful, distinct metropolises, LG SIGNATURE hopes people can rediscover the amazing possibilities of life so that they can look forward to the future. Everlasting Inspiration: Rome Among the most beautiful and fascinating cities in the world, magnificent Rome and its splendid ancient treasures and historic heritage are beyond compare. Located in the middle of the Italian peninsula, Rome was affectionately called the ‘Eternal City’ by the Romans because, no matter what the future held for them, they believed that the city would always remain standing. In truth, there’s no better place to embark on a journey of cultural and historical exploration than the storied streets of Rome which hold a timeless beauty uniquely developed, exquisitely characterized and perpetually sustained. Representing the impeccable harmony between meticulous craftsmanship and technological advancement, this glorious city never fails to inspire visitors from around the world with its influential architecture, iconic fine arts and historic legacy. Anyone lucky enough to step foot here will find themselves in a state of wonderment thanks to the expertly preserved ancient relics and masterpieces scattered across the city. Taking a stroll in such a historic setting is as educational and eye-opening as touring some of the world’s greatest museums. There’s only one place to soak up thousands of years of history in the city that Julius Caesar, Spartacus and Augustus all once called home. Photo Credit: Deensel (Flickr) Once a temple built to honor the Roman gods, the grandest Pantheon now stands as a beautiful Catholic church and a reminder of the remarkable architectural prowess of one of history’s most formidable empires, and how they were able to redefine the meaning of beauty through advanced Roman technology that was way ahead of its time. The use of high-quality concrete, flawless attention to detail and perfect proportionality has beautifully preserved the 2000-year-old Pantheon, the world’s largest unreinforced concrete dome. Photo credit: David Lebech (Flickr) Behind the marvelous beauty it symbolizes, Trevi Fountain, Rome’s most famous water feature, also embodies the innovative technology of ancient times which for 400 years helped bring the city clean water from a spring 13 miles away. It is the ethos of art and technology that serves as the never-ending source of inspiration Rome possesses, and in a deep appreciation to the city’s embrace of such values, LG SIGNATURE has collaborated with world-renowned La Scala opera house in a celebration of craftsmanship, innovation and inspiration. The City of Sprint and Spirit: New York City Our second destination is undeniably the most invigorating city on the planet, bustling with people throughout the year. The modern center of the world’s economy and a symbol of prosperity and timeless aesthetics, New York City thrives with life and passion. The city that never sleeps continues to enchant and inspire millions of people through an incredible melting pot of human potential and possibility. In New York City, one immediately encounters a world of endless movement, diversity and empowerment along with an array of iconic landmarks to admire, from the Statue of Liberty and the concrete jungle to the trove of museums, theaters and art galleries. Rich in cultural and ethnic diversity, the electric atmosphere of New York City will forever stimulate creativity and inspire innovation for people from all walks of life. Photo credit: sama093 (Flickr) Driven by the dynamics of art and technology, NYC’s Brooklyn Bridge is a must-see landmark emblematic of energetic movement. It also marks one of the biggest architectural accomplishments of the 19th century, thanks to engineering breakthroughs that allowed it to span across the East River and connect Manhattan and Brooklyn. Since its construction 140 years ago, the colossus bridge has been captivating visitors with an unsurpassable spectacle of sweeping landscapes. Photo credit: Thomas Hawk (Flickr) The Empire State building is another extraordinary site, the 102-story-tall skyscraper that best encapsulates NYC’s reputation for pushing the boundaries by holding the record of the world’s tallest building from 1931 to 1970. At its observation deck, one can’t help but admire the city’s incomparable skyline. Rome and New York all emphasize the harmony achieved as a result of embracing art and tech. With these destination recommendations, LG SIGNATURE hopes it can complete its mission of empowering inspiration, movement and harmony. Stay tuned to Beyond News to see how LG SIGNATURE continues to inspire people by marrying the best of aesthetics and craftsmanship. # # # View the full article

New Subsidiary to Take Key Role in Developing, Verifying IVI System Software to Strengthen Rapidly Growing Vehicle component Solutions Business SEOUL, March 9, 2023 — LG Electronics’ (LG) R&D center in Vietnam has officially become an R&D subsidiary in a move aimed at strengthening LG’s rapidly growing electric vehicle related business. The opening ceremony for the new subsidiary was held yesterday in Hanoi, Vietnam, and attended by Nguyen Le Hung, deputy director of High Technology Department of Ministry of Science and Technology in Vietnam, Oh Young-ju, ambassador at Embassy of the Republic of Korea in Vietnam, and Lee Sang-yong, senior vice president of R&D Laboratory at LG Electronics Vehicle component Solutions (VS) Company. The Vietnam-based R&D subsidiary will be tasked with developing and verifying software for in-vehicle infotainment (IVI) systems, which have been a major focus for the company’s mobility business. IVI systems, a key technology for future mobility that includes telematics and Audio, Video, Navigation (AVN) solutions, simultaneously provide a variety of driving-related information and entertainment functions. According to market research firm Strategic Analytics, LG is leading the global market for IVI systems with a 23 percent share as of the third quarter of 2022. The company has now recorded a double-digit share of the IVI market for two years consecutively. LG has continuously strengthened R&D capabilities in Vietnam for automotive parts since it established the Hanoi R&D Center under its Vietnam Production Corporation in 2016. With the success of the first center, the company created an additional R&D branch office in Da Nang in 2020. The new R&D subsidiary is part of LG’s strategy to solidify its position in the global auto parts market and lead the fast-approaching autonomous driving era. Based on the balanced growth of its three core businesses – IVI systems, lighting and headlight systems via ZKW Group and e-powertrains developed through a joint venture between LG and Magna – the company now possesses the technological capabilities, scale and experience to accelerate the arrival of next-generation mobility solutions. LG also aims to increase the workforce at the newly formed LG Electronics Development Vietnam, Ltd., boosting the number of skilled professionals more than 30 percent, from 750 to 1,000 employees, by 2024. Since 2021, LG has been operating programs in collaboration with Vietnamese universities to help foster talented, young locals seeking careers in software development. These include the awarding of academic scholarships and guaranteeing employment for high-performing students at universities in Da Nang and neighboring cities. The program is slated to expand to universities in Hanoi this year. “We will continue to provide mobility solutions that deliver differentiated value to our global auto industry customers,” said Lee Sang-yong, senior vice president of R&D Laboratory at LG’s VS Company. “By boosting our infrastructure to the next level, LG will continue to further enhance our capabilities and develop next-generation, innovative mobility solutions.” # # # View the full article

With its market leadership strengthening significantly over the last decade, LG continues to offer constantly evolving, exclusive values through LG OLED TVs ushering in a new era for the television as well as LG QNED TVs rejuvenating the LCD space. Aligning with its Sync to You, Open to All vision, LG’s newest TV additions are akin to home hubs designed to enrich everyday life through cutting-edge technologies. LG’s 2023 TV lineup, which will be available in Korea and global markets starting this month, highlights a decade of OLED technology advancements with premium self-lit picture quality, cutting-edge image processing for brighter, crisper images and an enhanced webOS platform equipped with more smart features and services. With an award-winning reputation for exceptional picture quality, contrast, inky blacks and wide viewing angles, LG OLED TVs have outdone themselves yet again by offering flawless performance as well as the widest selection of resolutions (4K, 8K, etc.), form factors (rollable OLED, bendable OLED), designs and sizes (42 to 97 inches1), giving users the freedom to choose the perfect screen for their unique needs, preferences and homes. A significant upgrade coming to this year’s OLED evo G3 series is LG’s Brightness Booster Max technology, which incorporates brand-new light control architecture and light-boosting algorithms to increase brightness by up to 70 percent2. Brightness is mapped and controlled on a pixel-by-pixel basis, resulting in sharper, more realistic images. The OLED evo G3 series also applies Super Anti Reflective technology3 to reduce visual distractions such as light glares and reflections, and even introduces the world’s largest OLED TV (97 inches) for next-level immersion on a grand scale. The new α9 AI Processor Gen6 of 2023 OLED evo series leverages sophisticated AI-assisted Deep Learning technology to deliver top-notch picture and sound quality through AI Picture Pro, which improves upscaling so that content can be experienced exactly how the creators intended. On top of this, OLED Dynamic Tone Mapping Pro reveals hidden details to bring greater depth to every frame and AI Sound Pro fills the room with virtual 9.1.2 surround sound from the TV’s built-in speakers to place viewers into the scene. Furthermore, LG’s latest TVs and soundbars4 work seamlessly together and create three-dimensional sound, courtesy of WOW Orchestra. Inspired to invent unique lifestyle experiences through its Life’s Good philosophy and Sync to You, Open to All vision, LG is revolutionizing the TV’s role at home by syncing viewers’ experiences with their unique tastes and lifestyles through new features, designs and much more. Featuring the latest webOS, this year’s models introduce the All-New Home, a redesigned user interface (UI) offering a wealth of customization options and convenience. New Quick Cards – convenient categories such as Home Office, Gaming, Music and Sports – present users with the best way to access their most-viewed content and services. Designed for all, the new webOS makes it easy for anyone using the TV to enjoy personalized recommendations, which are determined based on viewing history and viewing habits. AI Concierge not only curates content based on past usage and searches, but also suggests trending titles and useful settings and features – from Family Care and Eye Comfort to Multi-View mode. To create the most seamless cross-device experience, LG’s latest TVs are compatible with the new smart home standard, Matter, giving users the ability to control and monitor various smart home devices from a growing list of global manufacturers on their TV. Also being added to LG’s 2023 TV lineup are new QNED TVs leveraging Quantum Dot NanoCell Color technology to produce rich, accurate and lifelike colors that complete the unforgettable viewing experience. Equipped with QNED Million Grey Scale Block Dimming technology,5 the latest QNED Mini LED TVs come the closest to the contrast and black levels of OLED. What’s more, LG’s 2023 Mini LED TVs not only boast 64-times-greater contrast than their predecessors to achieve one million dynamic gradations, but also designs that are slimmer and harmonize with LG’s newest soundbars. LG’s latest QNED Mini LED TVs are branded as ‘QNED evo’ TVs only in Korea LG has implemented various features to help people of all abilities use its products, like voice descriptions when navigating menus, on-screen content and search results. Should the TV switch to standby mode, the user will receive voice notifications detailing the screen’s status and recommended actions. Also, by long-pressing LG Magic Remote’s mute button, users can find the Learn TV Remote feature which teaches them how to use the smart remote’s handy features. Finally, the Sign Language Zoom feature lets hearing-impaired users enlarge the sign language interpreter on screen. LG is also championing environmental sustainability by reducing its plastic usage during TV production, and by ramping up its use of recycled plastics and materials featuring single-color printing. To learn more about LG’s 2023 TVs, visit LG.com. # # # 1 Availability of each series and size option varies by country. 2 Applies to 55/65/77-inch G3 models and is a measurement of full screen whites. 3 Applies to 77/88-inch Z3 models and 55/65/77-inch G3 models. 4 Feature will be added via software update. 5 Applies to QNED85 model. View the full article

In a world controlled by Internet of Things (IoT) – a network of interconnected physical objects – users leave small online traces, like digital fingerprints. This is better known as ‘digital dust,’ made mostly of unstructured and semi-structured data which can be converted into meaningful insight in the mind of the user through the power of Internet of Behaviors (IoB). Most simply put, IoT collects large amounts of data from devices which IoB then connects to real-world actions. Proving information helpful in identifying users’ tastes, preferences and habits, IoB has become a crucial tool for developing quality products and services tailored to users’ needs across various industries, including mobility. As digital software becomes more important for developing modern vehicles by promoting better communication between vehicles and various entertainment displays, IoB’s role in the automotive industry is rapidly growing. So, how does IoB play its part in the development of future automobiles? Driving Tendency Telematics, as discussed in our previous episode, is a vehicle information communication technology that connects cars to the network. Not limited to collecting innumerable behavioral data­ such as driving habits or patterns, when combined with other demographic data such as age, gender and driving history, telematics also becomes a rich source for IoB. By categorizing consumers into different groups, IoB can give unprecedented insight into the mind of the user, such as seeing which features are favored by younger male drivers or if driving styles change according to weather conditions. By providing important insight about different types of drivers, automakers can upgrade vehicle performance by remedying shortcomings and developing features that speak to their target market. Face Recognition and Gesture Control System People were left speechless when digital vehicle displays were first introduced, allowing drivers to control their car with a simple swipe or touch of the screen. Now that vehicle touch displays are commonplace, manufacturers are entering the next phase: touchless systems that use biometric data and body gestures via interior cameras to hand the driver effortless, hands-free control. To realize this, each gesture must be coupled with different behavioral data, like a certain hand gesture being assigned for making phone calls. The more data accumulated, the more accurate IoB can be in enhancing the touchless technology and elevating the customer experience to the next level. Voice Recognition System Voice recognition-enabled features ensure hands stay firmly on the wheel for the safest, most convenient driving experience. Many automakers are pursuing various voice-controlled features by collecting voice data via the vehicle’s audio devices. With the help of IoB, this could evolve into an intelligent dialog service capable of comprehending the context and intentions behind someone’s words. If a passenger were to say, “It’s too hot,” an AI speaker might suggest opening a window or automatically circulate outside air through the cabin. Reacting to Surroundings Building a sophisticated system, which collects circumstantial data on the vehicle’s external environment, is just as pivotal to improving in-vehicle experiences as everything else. For autonomous vehicles especially, it’s essential because precisely recognizing the surroundings allows automobiles to make decisions like when to stop, go and which direction to head. Almost every external behavior is analyzed, such as someone running into the road unexpectedly or the speed, direction and particularities of other vehicles on the road or parked. IoB technology puts all this information to good use, bringing future mobility another step closer to reality. Unlike a decade ago, the future of mobility now depends on the development of software with driving and in-vehicle experiences diversifying as different software systems come into play. The data collected and analyzed through IoB will enhance hardware and software with the customer in mind, allowing automakers to influence future consumer behavior and transform people’s lifestyles for the better. To keep pace with this trend, the LG Vehicle component Solutions (VS) Company is constantly developing new cutting-edge automobile systems, such as infotainment, center information display (CID), telematics and wireless charging modules for vehicles products, using IoB technologies to invent new and improved customer experiences. LG will continue to endeavor toward a new era where next-level mobility is realized through the power of cutting-edge technologies. # # # View the full article

It’s always incredible to witness so many companies harnessing the power of innovation to bring life to revolutionary products at CES. And this year was no different, as the LG booth was not only filled with the newest additions to its beloved home entertainment, appliance and air solution lineups, but also new concepts jointly engineered to change the game. Under LG Labs, an experience zone was set up for attendees to discover in person the innovative ideas creating unprecedented customer experiences. The LG Labs project encompasses products, services and marketing activities from inside and outside the company. Based on experimental ideas and concepts, this project aims to invent differentiated brand experiences customers can appreciate. At the LG Labs zone, various groups – including company-in-companies (CIC) – presented new ideas to expand the F.U.N. experience. Let’s revisit the five solutions and prototypes introduced at CES 2023 for those that couldn’t make it to Vegas! brid.zzz: Your personal sleep assistant for a Better ‘Life After Work’ Professional MLB player Kris Bryant experiencing brid.zzz inside the LG Labs zone On average, we spend one-third of our lifetime sleeping. While this time is essential to maintaining a healthy body and mind, many around the world are sleep deprived, which can lead to depression, anxiety or weakened immune systems. Recognizing the importance of good sleep, LG Labs unveiled smart sleep care solution, ‘brid.zzz.’ The brid.zzz wireless earbuds let users sleep more comfortably by analyzing brainwaves via an EEG sensor to derive optimized sleeping patterns in real-time. The earbuds use sounds to enhance sleep quality, guiding listeners to their required sleep stage via Dynamic Binaural Beat technology, developed by LG to synchronize brainwaves with the signal frequencies heard in both ears. The system has access to over 80 sounds, each engineered to help people get some high-quality shut-eye, including a playlist of soothing lullabies and calming nature sounds. The brainwave data collected by brid.zzz allows it to give tips on how to improve one’s sleep habits. Remarkably, these earbuds can differentiate between the five stages of sleep – wake, relaxed wakefulness, light sleep, deep sleep and REM sleep – and play specific sounds for each state. For instance, to achieve a deep sleep where brain wave frequencies range from 0.5 to 3Hz, a frequency of 100Hz should be played in the left ear and one between 98 and 102Hz in the right ear to induce brain wave frequencies of around 2Hz. With sleep an essential part of our lives, brid.zzz seeks to improve the user’s overall health by making it easier for them to get quality rest. pluspot: Improving Our Lives, Our Surroundings and Our Planet Personal means of transportation, like electric bicycles and e-scooters, now have a ubiquitous presence in cities across the world. However, with this more convenient way to get around on the daily comes a price – abandoned e-scooters everywhere causing safety hazards and ruining beautiful scenery. LG came up with one solution to this growing problem last year in South Korea with ‘pluspot,’ a service that adds a reward system to wireless charging stations. Built to encourage users to park electric bicycles and e-scooters at its stations, pluspot gives customers special points that can be exchanged to be used at various retailers and convenience stores. On top of promoting greater parking etiquette, pluspot also boosts the local economy by encouraging users to spend their points at local stores and markets. pluspot’s convenient, easy-to-use features ensure it is highly accessible too, allowing more people to do their bit for the environment by reducing their personal carbon emissions. hover gym: Customized Gym at Home At CES 2023, LG Labs also introduced ‘hover gym,’ a space-saving fitness solution that makes working out – especially muscle training – more efficient. Utilizing world-class motor control technology, hover gym frees users from the burden of physically adjusting weight plates. Professional KBO player Na Sung-bum experiencing hover gym inside the LG Labs zone Through the app, hover gym users can set a weight they feel comfortable lifting up to 100 kilograms and work out with experts displayed on screen. During a session, AI helps users correct their posture and form, even recommending personalized workout plans based on their history and ability. Plus, its simple mat-type form factor makes it easy to move around the home and store under furniture. The hover gym smart solution for home training goes beyond the limits of time and space! excicle: Immersive Indoor Cycling for You Indoor cycling has become a vital part of life for a growing number of people, as it provides an opportunity to exercise while working from home or when the weather is far from desirable. To meet this growing demand, LG Labs presented ‘excicle’ at CES 2023, the world’s first indoor cycling device to offer freewheel motor switching which lets exercisers switch between spinning and outdoor cycling modes. Professional KBO player Na Sung-bum experiencing excicle inside the LG Labs zone More than a hundred different content is available to watch during a session and bikers can even create their own cycling routine by selecting courses and options that match their tastes and preferences. The device also boasts a simple yet modern design that blends into any home interior, which means more people can get into fitness and enjoy the endless benefits of indoor cycling. Monshoecl: A Must-Have Platform for Sneakerheads Collecting and reselling exclusive shoes has become extremely popular among the young generation. To maximize the hype, LG Labs introduced a virtual shoe-collection project, Monshoecl, which presents a phygital – physical and digital – consumer experience by connecting the virtual and real world with the LG ThinQ app. Jointly developed by LG and Induk University in Seoul as a companion to LG Styler ShoeCase and ShoeCare, this project now showcases more than 5,500 pairs of ‘monster shoes’ created with unique NFT motion designs in a Profile Picture format, free from the hassle of storing and managing. The exclusive space for Monshoecl was prepared at CES 2023 so that attendees could discover its prototypes and try special NFT shoes via AR through a collaboration with Wanna. NFT shoes owners can manage and collect their real and virtual shoes through the LG ThinQ app’s Shoelife feature, even storing and trading from their collection using cryptocurrency wallets Wallypto, developed by LG, and Klip, developed by Kakao. Five distinct, creative solutions presented by LG Labs demonstrate how committed the company is to delivering exceptional customer experiences via unique concepts and experimental ideas. To follow LG Labs as it inspires more creative ideas and challenges innovators to think outside the box, stay tuned to the LG Newsroom. # # # View the full article

In Addition to Donations and Supplies, Company to Operate Free Laundry Facilities and Temporary Service Centers to Help Those Affected SEOUL, Feb. 28, 2023 — LG Electronics (LG) and its South Korean labor union have joined forces to help provide humanitarian relief to people in Türkiye affected by the recent, devastating earthquakes. LG is currently operating free laundry facilities to help those displaced by the earthquakes to wash and dry their clothing. The company has installed approximately 120 washing machines and dyers in eight temporary housing locations around Türkiye, including the southern and southeastern provinces of Mersin and Taurus. LG’s service engineers will be on-site at the facilities to offer any necessary technical support. The company has also set up temporary service centers in quake-damaged areas in five different cities. Service vehicles are collecting broken home appliances, transporting them to the service centers for repair and delivering the repaired appliances back to their owners’ homes. LG has continuously gathered donated goods from its own executives and employees to distribute to Turkish citizens in need. Through the Executive Social Contribution Fund and with support from the Junior Board – a voluntary, representative body of company workers – LG will provide essential items, such as blankets, sleeping bags, clothes, cleaning products, masks and diapers, as well as relief goods, including generators and flashlights. Additionally, LG’s labor union will use its Union Social Responsibility (USR) Fund to help purchase items and materials necessary to rebuild infrastructure in the affected areas. Since 2010, LG’s labor union has been contributing to a range of socially and environmentally beneficial activities in South Korea and around the world, such as purchasing school uniforms for disadvantaged children, supporting Korean War veterans in Ethiopia and funding aid programs for Ukrainian refugees. Meanwhile, LG Corporation has donated USD 1 million to the Korean Red Cross to help the relief efforts in Türkiye and LG’s subsidiary in Türkiye has made a separate donation through Ahbap Association, a local non-profit organization. # # # View the full article

After more than 25 years of providing people in India with innovative products, LG has become a household name in the country by building its reputation as the top producer of home appliances. Last year, the company was even named by TRA Research as the Most Trusted Brand in the refrigerator and washing machine categories as well as the air conditioner and microwave oven categories, which not only suggests LG India has retained trust and leadership, but also enhanced its portfolio in this vital market. So, to perform its duties as an industry leader while reaffirming its commitment to the government’s ‘Make in India’ mission, LG has invested a total of approximately 24 million USD to open a new manufacturing line for its premium side-by-side refrigerators in Pune, India. Launched in 2014 by Prime Minister Narendra Modi, the ‘Make in India’ initiative encourages companies to manufacture products in India in an effort to transform the nation into a global design and manufacturing hub. With the Indian government hopeful of this move being a game changer for the local economy, many companies have already announced their strong support for the movement. For LG, it’s been less of a dramatic shift in production as the company is already manufacturing most of its products at two plants located in Pune and Greater Noida, India. Adding a new line to LG’s Pune facility is not only a step forward for transforming India’s self-reliance for the better, but also for addressing the country’s growing consumer demand and expanding the company’s portfolio here. Last year, the United Nations reported that India is set to surpass China as the world’s most populous country in 2023. Moreover, according to Pew Research Center, people under the age of 25 account for more than 40 percent of India’s population. Powered by its demographic advantage, some analysts say that India has the potential to become one of the world’s largest economies in terms of purchasing power. Strengthening LG’s position as the top home appliance maker, this initiative will give a welcome boost to the brand’s product leadership. Equipped with advanced technologies and machineries, the upgraded Pune campus can produce 200,000 side-by-side refrigerator units every year as well as a large number of double-door and single-door refrigerators. To celebrate the occasion, LG held an offline event on January 17 with Lee Hyun-uk, senior vice president and head of the Kitchen Solution business unit of LG Electronics Home Appliance and Air Solution Company, Jeon Hong-ju, managing director at LG Electronics India, Ji Hyoung-sub, director of Home Appliances & Air Conditioners at LG Electronics India, as well as other senior executives, influential journalists and representatives of key trade partners. (From left to right) Ji Hyoung-sub, director of Home Appliances & Air Conditioners at LG India, Jeon Hong-ju, managing director of LG India, Lee Hyun-uk, senior vice president and head of the Kitchen Solution business unit of LG Electronics Home Appliance and Air Solution Company and Kim Jae-il, Pune manufacturing managing director of LG India Here, attendees could witness the unveiling of side-by-side refrigerators manufactured in India and enjoy an exclusive tour of the state-of-the-art manufacturing facility. Also, the local manufacturing line has not gone unnoticed by the Government of India. In a letter addressed to LG India, Shri Piyush Goyal, the Minister of Commerce & Industry, praised the company for aligning so well with the ‘Make in India’ initiative and commended it for its strong contribution towards a ‘New India.’ LG is confident that with its skilled workforce and advanced technologies, the newest manufacturing line in Pune will contribute to the success of the ‘Make in India’ initiative as it delivers its cutting-edge refrigerators to more consumers nationwide. Stay tuned to learn more exciting stories from LG offices around the world, and make sure to subscribe to the LG Newsroom so that you’re the first to know what is coming up next for LG. Contributed by LG India # # # View the full article

At the start of every year, almost everybody in the tech world gathers in Las Vegas to show off their newest products, technologies and concepts at CES, the world’s biggest consumer electronics show. This year, participating companies were determined to demonstrate how their innovative products and solutions help solve some of Earth’s greatest challenges and change the lives of thousands, if not millions, for the better. Inspired by its belief that the answer is always with the customer, LG showcased its most advanced customer-centered innovations that provide entirely new value and convenience to its customers. Here are the five tech keywords for 2023 which cover the areas of personalization, sustainability and virtual reality. Me, Myself and I With far more people inclined to seek a living space that fully matches their personality, leading consumer electronics companies are rethinking their product development approach in order to build appliances that not only possess excellent features, but also blend effortlessly into various home interiors. With this new attitude also comes a greater demand for personalized viewing experiences, especially as people spend more time at home since the onset of the pandemic. That’s why every TV being released is now equipped with an operating system that employs all kinds of features that help individuals find their perfect show instantly with next to no effort on their part. Future of Mobility Major car makers are shifting their production to electric vehicles and joining top-tier tech software companies to reimagine what a car could and should do in the future. The growing importance of the in-vehicle experience is transforming the future of automobility. LG’s Vehicle component Solutions Company is committed to enhancing the driving experience through its expertise and know-how of vehicle parts technologies, so that its customers can develop advanced car models that make the journey more entertaining, easier and, most importantly, safer. Lifestyle Devices for Healthier Life After living with the pandemic for so long, people are now more concerned with their health than ever before. Under these renewed circumstances, people desire lifestyle devices and solutions that can empower them to take control of their health care and wellbeing while lowering costs at home. In line with this trend, lifestyle devices and solutions with digital health technologies will stand out for these growingly discerning customers, who are willing to pay more for products that seem to be made for their healthier lives. Sustainable Living For everyone who attended or followed this year’s CES, it was clear that sustainability was a major focus. More and more companies, regardless of size and industry, are ranking sustainability higher on their business agendas, which means more companies are inventing products and services with various eco-friendly and accessible features. LG showcased the company’s ESG vision in an exclusive exhibit through the Better Life for All zone at CES 2023, introducing a comprehensive overview of LG’s sustainability efforts. Be in It With the metaverse still deemed to be the future for tech, especially in the gaming industry, more and more people want cutting-edge devices that can make images or sounds that appear far more lifelike than today. Driven by growing expectations and demand for a greater sense of reality, more innovative products that help users feel fully immersed in the digital environment will be further thrust into the spotlight in 2023. # # # View the full article

When it comes to interacting with a brand, 71 percent of customers expect personalization in products and services, while 76 percent get frustrated when they don’t find it, according to a recent McKinsey study. This applies to customer experiences on the road, with more drivers searching for mobility solutions that actively assess – and adapt to – their very own driving scenario. Thanks to intelligent camera sensors which retrieve and assess all kinds of roadside information, cars can now think for themselves, providing adjustments tailored to each driving situation without drivers having to do the tweaking themselves. Camera sensors are image, distance and object-based sensors which provide the driver with important identifiable information about the vehicle’s surroundings. They are crucially different to standard cameras in that they not only capture images but also make active assessment of the information displayed in these images. With a variety of functions such as measuring vehicle distance to recognize imminent collisions and assessing when the driver veers out of lane, camera sensors play a fundamental role in safe driving and are pivotal for the customized, proactive mobility experience that today’s drivers demand. Let’s take a closer look at how sensors are inventing new tailored customer experiences on the road. Using Data to Transform Driving Experiences Built-in camera sensors have shifted the paradigm of driving. In the past, the driver was entirely responsible for judging traffic and maneuvering the vehicle. But with camera sensors now acting as an extra pair of eyes, vehicles can take a lot of the work. The core technology that makes autonomous driving possible is the Advanced Driving Assistance System (ADAS) and its cameras. Like the name suggests, these cameras detect traffic, signals, vehicle speeds, direction, pedestrians and all other important information located within the driving environment. The customized information these sensors collect not only plays an instrumental role in detecting potential vehicle hazards and establishing a safe driving environment, but also unlocks a more pleasurable and convenient driving experience. Today’s most advanced automobiles are fully equipped with recognition technology that lets them perform a multitude of tasks when given simple gestures by the driver. For instance, some cars unlock when it senses the owner is nearby, others adjust the seats once recognizing the person or open the sunroof with a wave of a hand – and some do it all. What’s more, if you enjoy nodding your head along to your favorite songs on the road, you can even register a unique hand gesture for cranking up the volume. Beyond hand gestures, cars can recognize the identity of everyone on board through built-in interior cameras, which means it can adjust seats and temperatures specifically for that person automatically. While services may vary by manufacturer, these automatic, sensor-powered features are essential for shaping the tailored driving experiences we can claim with the latest vehicles. Other than these tailor-made features to maximize the driver’s comfort, LG’s award-winning ADAS system and its top-notch camera sensors come with a variety of features to ensure the safest driving experience. With sensors making real-time assessments of the roadside situation and the ADAS system adapting accordingly, the driver no longer needs to worry about keeping eyes on the road at all times. For an inexperienced or distracted driver, it’s quite easy to veer out of lane – which may potentially lead to various incidents, including striking other vehicles or roadside objects. In such situations, the camera sensor comes to aid by monitoring the car’s lane departure and transmitting the visual information to the ADAS system. The ADAS then gives the driver a warning to get back on track, or in the case of more advanced and autonomous systems, will gently lead the automobile back to the original lane. The ADAS system and its built-in camera sensors play an important role in forward collision avoidance as well. For those times when the driver cannot immediately catch onto the sudden appearance of vehicle obstacles, camera sensors act as a handy second pair of eyes. For instance, when a pedestrian bounds across the road and the driver cannot react accordingly, camera sensors will capture the information so that the ADAS system can give out an emergency signal, or if necessary, set off the emergency brakes automatically. With tailor-made features which adapt to every driver’s unique roadside experience, LG’s advanced camera sensors and the ADAS system will continue to deliver the utmost driving comfort as well as ensure the safest ride. Looking to the future, the company is all-in on the development of innovative mobility technologies that make novel experiences even more convenient, enjoyable and unique to each individual driver. # # # View the full article

Company’s Innovations Comply With ISO/SAE 21434 Cybersecurity Standard for Vehicles SEOUL, Feb. 20, 2023 — LG Electronics (LG) has announced that its vehicle components have been verified for complying with ISO/SAE 21434, fundamental for the United Nations Economic Commission for Europe’s (UNECE) regulation No. 155 (UN R155). This standard automotive cybersecurity measure requires vehicle and vehicle parts manufacturers to employ certified cybersecurity management systems for protection against hackers and other cybersecurity threats. Meeting the highest standards for digital security, LG’s automotive cybersecurity management system has earned the ISO/SAE 21434 certification from leading global testing organization TÜV Rheinland. UNECE vehicle cybersecurity regulations, including UN R155, were established to make current and future car models safer against the ever-increasing risk of cyberattack. With vehicles now collecting, accessing and storing a large volume of data, cybersecurity has become a major focus for the automotive sector. In EU countries, auto manufacturers must adopt Cybersecurity Management Systems (CSMS) and get Vehicle Type Approval (VTA) in order to offer their products. In regions outside of the EU, such as North America and Asia, similar types of rules and regulations have come into force. In this environment, CSMS system verification plays an instrumental role in the competitiveness of automotive parts. LG’s key products, including in-vehicle infotainment (IVI) systems and telematics, meet the stringent cybersecurity requirements set out in ISO/SAE 21434 according to the UN R155. This means the company is able to supply its auto industry partners with highly secure and reliable mobility solutions that meet or exceed the latest standards. Based on its considerable experience in developing and operating cybersecurity processes, LG can respond quickly to new standards, giving the company a distinct advantage over other industry players. LG is utilizing its certified CSMS to develop confidence in vulnerable vehicle components and solutions for automakers. Moving forward, the company will also be working closely with its customers to test the cybersecurity of vehicles employing LG solutions, helping to ensure they are protected against cybersecurity threats throughout their operational life. In September 2021, LG enhanced its capabilities in this highly important area of future mobility by acquiring Israeli cybersecurity company, Cybellum. LG’s commitment to and investment in cybersecurity have seen the company achieve meaningful results, including the recent verification from the UNECE. “We sincerely congratulate LG on obtaining cybersecurity management system certification according to ISO/SAE 21434,” said Frank Juettner, CEO and director of TÜV Rheinland Korea. “Over the past decade, the automotive industry has transformed to meet the demand for advanced vehicles. Strengthening protection against automotive cybersecurity threats ultimately benefits both users and suppliers and this certification can be seen as a preemptive response by LG to prepare for security in the future automotive market.” “In the era of software-defined vehicles, the ability to deliver reliable cybersecurity will play an ever-greater role in the automotive industry,” said Eun Seok-hyun, president of LG Vehicle component Solutions (VS) Company. “Gaining certification for ISO/SAE 21434 compliance shows that we can adapt and respond quickly to new regulations designed to protect vehicles and their occupants from cyberattacks.” # # # View the full article

LG’s international voyage of innovation and creativity, the LG OLED Art project, is coming to Frieze Los Angeles 2023 which is available at the Santa Monica Airport from February 16-19. The company’s exhibition, titled LG Art Lab with Barry x Ball @ LG OLED Lounge, offers visitors unique experiences spanning the real and virtual worlds. At the center of it all is the work of Brooklyn-based sculptor Barry x Ball, which will be showcasing on LG’s superb, self-lit OLED screens. LG boasts 10 years of experience in producing premium OLED TVs. The company introduced the world’s first big-screen OLED TV in 2013, bringing consumers a whole new level of picture quality and ushering in a new era in the TV industry. Since then, LG OLED, the leader of the global premium TV market, has continued to provide the most realistic images and the most immersive viewing experiences. In addition to becoming the preferred TV of millions of consumers worldwide, LG OLED has become the favored digital canvas for some of today’s most innovative artists, especially those comfortable with working in the digital medium. Not only does LG deliver the power of digital art at LG Art project events, it also enables LG Smart TV users to admire and own their favorite digital artworks via the LG Art Lab app. LG Art Lab is a Hedera-based, fully interactive digital marketplace that allows users to trade NFT art from major artworld names and up-and-coming practitioners. Constantly striving to improve the user experience and make digital art more accessible, LG Art Lab has adopted Blade Wallet, an enterprise-grade Web3 wallet known for its security, speed and scalability. Blade Wallet enables art lovers to simply and securely purchase NFT artworks on LG TV’s innovative digital art platform and is available as an app for Android and Apple mobile devices as well as a Google Chrome web extension. At Frieze LA, LG’s new ultra-large, ultra-high-definition OLED evo models, including the 97-inch G3 and 83-inch C3, along with Lifestyle Screen products, such as the LG OLED Objet Collection Easel and Pose, will bring Barry x Ball’s NFT artworks to life. The exhibit features a new series of 39-second-long kinetic NFTs and a 24-karat gold-plated sculpture. A multidisciplinary master, Ball continues to utilize traditional and 21st century techniques to reassess and breathe new life into classical and modern sculptures. Ball’s NFT sculptures are inspired by the artist’s in-process sculptures of Pope John Paul II, and are based on four different metals: black steel, gold, copper and silver. The self-lit pixels of LG’s OLED TVs allow one to fully appreciate the intent of the artist, revealing the most minute details through vibrant, accurate colors, deep blacks and incredible contrast. On the exhibition’s opening day, Barry x Ball’s sculptural NFT art has been dropped on LG Art Lab. After the conclusion of the LG OLED Art project exhibition at Frieze Los Angeles, LG will continue its partnership with Frieze throughout the year, demonstrating its ongoing commitment to art and showcasing the outstanding picture quality of LG OLED. Art enthusiasts can learn more about the LG OLED Art project on the official LG OLED Art website and Instagram account. # # # View the full article