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New Carepoint Solution Leverages Existing LG Healthcare TVs and Features Advanced Monitoring Capabilities to Improve Efficiency of Bedside Care Response and Maximize Resources LAS VEGAS, Nov. 15, 2022 — Global innovator LG Electronics (LG) announced its first joint solution with digital healthcare enablement leader Amwell®, designed to expand the boundaries of digital health innovation and address a major issue faced by hospitals across the country – workforce shortages. Showcased at HLTH 2022, the Carepoint TV Kit, by LG and powered by the Amwell Converge platform, leverages existing LG healthcare TVs, a leading brand of TVs in hospitals and healthcare facilities, in patient rooms to allow providers to remotely engage, monitor and discharge patients, thereby reducing healthcare professionals’ workload. The new solution, called the Carepoint TV Kit 200L, is engineered to expand clinicians and care teams reach through virtual rounding, nursing, e-sitting and isolation room monitoring. This enables tasks like patient admission and discharge, medical reconciliation, care coordination with patients, family members and other providers and patient monitoring all to be done from one convenient location, resulting in increased efficiencies, reduced drive-time and rounding time, maximized resources and optimized time and space. “We’re spearheading a digital transformation of the healthcare system in hospitals by providing an innovative platform that makes care more virtual, accessible and efficient while helping to improve quality of care,” said Atul Singh, general manager for Digital Health at LG Electronics. “Our new TV Kit solution helps alleviate the challenges that hospitals struggle with day-to-day, such as better managing labor shortages and offering clinicians and care teams greater flexibility and easier access to patients.” “We are facing an all-time high level of healthcare worker burnout and financial constraint spurred by the pandemic. Technology innovation such as this can reduce the burden on clinicians and care teams while improving patient engagement and ultimately enabling a better care experience for all,” said Susan Worthy, Chief Marketing Officer at Amwell. “We are honored to continue expanding our partnership with LG as we work together to empower hospitals and their staff with the tools and innovations necessary to achieve their goals.” LG and Amwell first announced a collaboration in March 2022 as part of LG’s strategic vision for creating new socially impactful products and services for the next generation. LG is the longtime largest provider of smart TVs for hospital patient rooms in the United States. Now the global electronics giant is further increasing its focus on innovation and expanding its healthcare portfolio. As a dedicated partner, LG is committed to working Amwell and its Converge platform to help deliver on its promise of healthcare innovation. To learn more about the Carepoint TV Kit 200L solution visit https://digitalhealth.lgnova.com or https://business.amwell.com/telemedicine-equipment/carepoint-tv-kit-200l # # # View the full article

Commemorating national Energy Star Day 2022 in the United States, LG joined forces with home improvement retailer Lowe’s and non-profit Rebuilding Together to help a deserving family in Charlotte, North Carolina, USA, under the theme of “Save Today, Save Tomorrow and Save for Good” with energy efficiency upgrades using Energy Star certified LG home appliances. “Rebuilding Together and Lowe’s are longtime partners and know the importance of making sure to replace or repair homes with materials that will last while also saving the homeowner money on energy bills,” said Beth Morrison, executive director of Rebuilding Together, who thanked LG — 2022 Energy Star Partner of the Year — for its important role in providing energy efficient appliances. Gary and Pat Turpin moved to the Hidden Valley neighborhood of Charlotte in 2000 after Mr. Turpin served in the U.S. Army, where he received the National Defense Service Medal among other honors. Mr. Turpin is visually impaired, and it has been difficult for the family to keep up with home repairs and maintenance. Volunteers from Lowe’s, LG and other local businesses converged on the Turpins’ home on Energy Star Day, Oct. 12. to replace kitchen and laundry room appliances and flooring, repair roofs and insulate for weatherization, paint interiors and exteriors and install smoke detectors and handicap-accessible features. The Energy Star appliance upgrades including an LG refrigerator, dishwasher and clothes washer and dryer will help make life easier for this family, adding convenience and energy efficiency to everyday living and saving them money over time. According to the U.S. Environmental Protection Agency, by choosing ENERGY STAR products such as appliances from LG, a typical household can save about USD 450 on their energy bills and still enjoy the quality and performance they expect. The refrigerator LG provided earned the Energy Star Most Efficient 2022 designation — representing the year’s very best products for energy savings and environmental protection — along with an Energy Star certified dishwasher. Rebuilding Together completed the kitchen makeover by installing an LG electric range and over-the-range microwave oven. As part of the home’s energy efficiency upgrades, Lowe’s and Rebuilding Together also are installing an Energy Star certified LG top-load washer and companion Energy Star certified LG dryer. Clothes washers and dryers that earn the Energy Star use about 20 percent less energy and about 30 percent less water than traditional models. To improve both indoor air quality and energy efficiency, LG also is providing the family an Energy Star certified air purifier. With support from a USD 350,000 grant from the Lowe’s Foundation in March, this project is one of more than 40 critical home repair projects planned for the Hidden Valley neighborhood as part of Rebuilding Together’s Building a Healthy Neighborhood program. Hidden Valley has a concentration of older single-family homes that are significantly less energy efficient than others across the country, on average. According to the EPA, low-income households pay up to three times more on home energy costs, as a proportion of total income and some are spending nearly 20 percent of their income on utility bills. “LG’s support of Energy Star Day 2022, in cooperation with the EPA, Lowe’s and Rebuilding Together, reflects our commitment to the environment and the community – core business principles for our company,” said John Taylor, senior vice president and head of corporate social responsibility and sustainability of LG USA. “This Energy Star Day and every day, LG and Energy Star help you save for good – for all the good things you want in your life and for a healthier planet for you and your family.” Contributed by LG USA # # # View the full article

Busan, South Korea’s beautiful port city, is among several cities to have officially announced their desire to host World Expo 2030, after it turned in a formal bid to the Bureau International des Expositions in September under the city’s theme: “Transforming Our World, Navigating Toward a Better Future.” To express its passionate support for a Korean city beloved by millions across the globe, LG CEO William Cho recently headed to three countries in Africa including Tanzania, Côte d’Ivoire and Ethiopia as a special envoy for South Korea. On his first visit to the region since his appointment last year, Mr. Cho was on a mission to not only promote greater cooperation with East Africa, but also highlight the company’s full support for vibrant Busan’s World Expo 2030 ambitions. During his visit, CEO Cho also made sure to state how East Africa had become a promising, rapidly-growing market through strong economic fundamentals underpinned by a youthful, urbanizing middle-class population and ever-increasing investment in infrastructure and other key economic sectors. “As we see great opportunities and potential in this market, we will continue to strengthen our business relationships with countries in the region to help them unlock their full potential,” said Mr. Cho. While visiting Tanzania, Mr. Cho met with Prime Minister Kassim Majaliwa and several other senior government officials to pledge the company’s commitment to expanding the nation’s distribution and retail network in an effort to aid the growth of the economy and make life better for local communities. During this memorable meeting, Prime Minister Majaliwa lauded LG for believing in the country through investment and creating opportunities for locals. “We applaud LG for its contributions to our economy and reaffirm our government’s support in creating a conducive environment for local and foreign companies willing to do business in Tanzania,” said Prime Minister Majaliwa. To expand its business in Kenya, Tanzania, Ethiopia and Sudan, LG is opening new shops and refurbishing existing ones as it seeks to keep pace with the continent’s rising demand for the company’s home appliances, entertainment devices and air solutions. The company will continue championing Busan, Korea’s picturesque coastal city, as the perfect host for World Expo 2030 by executing diverse promotional events worldwide with the help of its influential global network comprised of 140 subsidiaries. Contributed by LG Kenya # # # View the full article

Art has always been at the core of LG SIGNATURE’s philosophy from the beginning of the brand. Seeking to inspire people with the most esteemed artistic collaborations, the brand has supported various major cultural events around the globe that deliver immersive experiences at the crossroads of art and technology. Just in time for the beautiful autumn season, LG SIGNATURE re-introduced itself to London’s thriving, vibrant culture by sponsoring October’s London Restaurant Festival (LRF), where it successfully indulged the most sophisticated foodies with exceptional tastes and unforgettable experiences. A highlight of the LRF 2022 Autumn Edition collaboration was LG SIGNATURE’s wine tasting series, which was proudly hosted as its latest ultra-exclusive “LG SIGNATURE Hosts” experience. Dubbed the “Penthouse Supper Club,” this first of four wine tasting events welcomed customers, who resonated with the brand’s sophisticated living message, to London City Island’s sprawling penthouse with a tasting facilitated by sommelier Ryen Snowden. While teaching guests how to best store their wines, Snowden demonstrated the LG SIGNATURE Wine Cellar’s ability to recreate ideal temperatures and humidity levels through its state-of-the-art technology that fully preserves the flavor. What’s more, drinks were paired with delectable canapes prepared by none other than multiple Michelin Star award-winning chef Tim Spedding, with the help of the LG SIGNATURE Refrigerator with customizable temperature settings for diverse ingredients. Meanwhile, last week was a fine time for classical aficionados and rock lovers to come together through their love of music. As a continuation of the “LG SIGNATURE Hosts” experiences, and LG SIGNATURE’s ongoing partnership with the Royal Philharmonic Orchestra, top tier media from a number of leading lifestyle publications were invited to the Royal Albert Hall for the Symphonic Queen concert, in celebration of over 50 years of timeless hits by iconic rock band, Queen. True to the brand’s philosophy of “Art Inspires Technology, Technology Completes Art,” LG SIGNATURE continues to provide unique customer experiences that marry the best of art with the most cutting edge of technology. For more on the premium brand’s collaborations with globally-renowned art institutions, stay tuned in to the LG SIGNATURE Inspirations series. # # # View the full article

LG and Altair Jointly Develop Data Analytics Algorithm for Simulating Vehicle Components’ Performance and Reliability SEOUL, Nov. 9, 2022 — LG Electronics (LG) in collaboration with Altair, a global provider of computational science and artificial intelligence (AI) solutions, have jointly developed an AI validation platform that delivers enhanced reliability verification for vehicle components. Integrating this digital transformation technology into the development process allows LG to provide global automakers with advanced infotainment solutions of the highest quality and reliability. Until now, the process used for developing advanced vehicle components has relied entirely on physical testing and all test results have been manually validated. LG’s recent digitalization of testing and verification will provide gains not only in regard to cost- and time-efficiency, but also in terms of data- and product-reliability. Able to accurately predict and measure product performance from the earliest stages of the design validation process, the new platform leverages a machine learning algorithm to perform time series analysis, data analysis visualization and various other functions that further enhance LG’s already-stringent component verification system. The detailed reports produced by LG’s new AI validation platform cover vehicle component development testing and support for automatic data transition, and will enable the company to assess the quality of yet-to-be-commercialized products with a far higher degree of precision. Through continued, close cooperation between LG and Altair, the advanced platform is expected to secure a product reliability rate of 90 percent or higher. Boosting efficiency in key areas, the new platform is capable of conducting multiple tests, analyzing the results of those tests and providing an array of meaningful performance indicators. Moving forward, LG will expand the implementation of AI technology across various processes, from product planning to mass production. “LG is committed to the digital transformation of its global operations and to using the latest DX technologies to enhance its research and development capabilities and achieve optimal resource management,” said Eun Seok-hyun, president of LG Vehicle component Solutions (VS) Company. “Our new AI verification platform is a meaningful digitalization case for the automotive parts business, where reliability is of the highest importance.” # # # View the full article

The world’s young generations share different ideologies, values and lifestyles, bringing new, unique culture that reshapes the world. Having grown up with the internet, the MZ Generation (a term used in Korea for Millennials and Gen Zs) holds a close connection with media platforms and believes, above all else, in the importance of self-expression, which is why they’re constantly looking for something authentic, different and fun to identify with. So, in an effort to build a sturdier relationship with the young people, LG is offering various events and campaigns to the young generations so they can communicate in the universal language of art and music. (From left to right) Sung Jun Son, HE product director of LG Baltics and street artist KIWIE NFT Art Exhibition in Collaboration with Artist KIWIE A big trend currently being spearheaded by young people is the non-fungible token (NFT), which is a unique digital asset held on the blockchain that people can use to express their digital identity in the virtual world. Knowing this, LG Baltics recently collaborated with artist KIWIE for the opening of an NFT exhibition in Europe, KIWIE SPACE V2. Known as a pioneering street artist in Latvia, KIWIE incorporates multiform repetitions of a single image into his artistic style – KIWIE monster. At KIWIE SPACE V2, 3D artworks were displayed on LG OLED evo TVs to bring an outstanding, immersive digital experience to visitors. More than meets the eye, these works of art were created through artificial intelligence and neural networks based on the first KIWIE Monster painting, combined with the keywords of 2022 including the metaverse, NFT, non-binary and more. With the artist determined to fill the space with bright, accurate colors and modern technologies that exude positive energy, he felt that LG’s state-of-the-art TVs were an integral part of the showcase. Thanks to OLED, visitors could feel the phenomenal ambiance of the exhibition space, making the whole experience seem more realistic and worthwhile. NFT Art Exhibition in Collaboration with Contemporary Istanbul Not so far away, another NFT exhibition was held in collaboration with Contemporary Istanbul, a leading art fair and a major platform in Turkiye. As a main partner of the 17th Contemporary Istanbul, an LG OLED ART booth was set up to present extremely talented artists’ digital masterpieces on its groundbreaking LG OLED evo TVs. At the booth, visitors could admire the fine Korean digital artworks exploring the intersection between contemporary art and innovative technology on the latest LG OLED TVs. Purple Space and Pink Space by Choi Wool-ga were displayed on LG Objet Collection Posé, while Vacation of Dodo by Kim Sun-woo was exhibited on LG Objet Collection Easel. Among all the exceptional digital pieces on display at Contemporary Istanbul, world-renowned artist Kim Whan-ki’s NFT Universe grabbed the most attention with the help of LG OLED technology, which allowed it to shine by offering a stunning viewing experience with vivid, accurate color expression and exceptional contrast. Respected around the world as a master of Korean abstract art, Kim’s Universe became the first Korean artwork to sell for over KRW 10 billion. LG Life’s Good Music Video Campaign LG’s endeavors to strike a chord with Millennials and Gen Zs go beyond art and visuals. To address the typical digital native’s love for video storytelling,* the LG Life’s Good Music Video campaign was recently running in 9 of LG’s Asian offices with the goal of creating unique music videos for each region with local music influencers singing about what ‘Life’s Good’ means to them. These music videos have been uploaded to the official LG YouTube channel of that country and have already amassed a total of 12.3 million views. And to bring everything together, all the videos have been compiled into one to feature every performer while showing off the beautiful scenes of each city. These global office initiatives embody the company’s unwavering commitment to discovering new ways to connect with the younger generation through the power and wonder of art, music and cutting-edge technology. Carrying on these efforts, LG will continue supporting impactful cultural experiences designed to excite and inspire the MZ Generation and promote closer communication. Contributed by LG Baltic and Turkiye # # # * https://ghidotti.com/blog/millennials-vs-gen-z-the-importance-of-generational-marketing/ View the full article

Perfect for Productivity and Entertainment, This All-Around Monitor Comes With LG TV’s webOS 22 for Seamless Content Streaming SEOUL, Nov. 2, 2022 — LG Electronics (LG) is unveiling the 32-inch 4K UHD LG SMART Monitor (model 32SQ780S). The all-around SMART Monitor enhances home life by enabling a remote workstation, home exercising, next-level gaming and various entertainment applications, including popular streaming services, without a PC connection. Thanks to its built-in features and LG’s ergonomic stand with maximum adjustability, the unique 32SQ780S allows users to enjoy the content love how they want and when they want, at their desk or on the sofa. Under the brand’s motto of ‘Work Smarter, Play Better’, LG SMART Monitor prioritizes multitasking to give consumers seeking a single display that connects to their desktop, laptop or gaming device the perfect way to get everything done in one place. Supporting LG TV’s acclaimed webOS 22, this model delivers next-level convenience for content consumption with seamless streaming services for YouTube and Netflix, even without setting up a separate connection with PCs.1 As a multifunctional monitor designed for the home, LG SMART Monitor sports a 4K UHD (3840 x 2160) display, delivering high picture quality for whatever the user’s working on and covering 90 percent of DCI-P3 color gamut with HDR 10 support. The monitor’s display produces clear, precise images to heighten the audience’s immersion when viewing everything from comedies and blockbuster movies to live sports and gaming. In addition to premium picture quality, its ample sound is backed by a built-in 5 watt dual channel stereo speaker to give the viewing experience an extra dimension. For a quick and flexible workstation, LG SMART Monitor can download various home office applications from LG Content Studio, while its LG ThinQ Homeboard supports intuitive webOS-based IoT services that let users control their home appliances with ease. Also, smart wireless connection supported by MiraCast makes sure users can mirror their smartphone screen on their new monitor. What’s more, LG SMART Monitor comes equipped with the LG Ergo stand, which makes it easy to extend, retract, swivel, pivot, raise or tilt the display to attain the optimal viewing angle for work or watching content. Gaining considerable attention in the market for its comfort-enhancing features, LG Ergo offers vertical and horizontal modes that allow for diverse usage scenarios and user preferences, while its C-clamp and grommet enable easy, space-friendly installation. “Smart monitors are designed to meet the diverse lifestyles of today’s customers,” said Seo Young-jae, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “With LG’s new smart monitor, users can now do almost everything with a single display, from working and learning at home to streaming content and movies in easy and comfortable way.” LG SMART Monitor will be available in early November, starting in the U.S. with other markets to follow. Specifications: LG SMART Monitor (32SQ780S) Size / Resolution Screen Size 32-inch Resolution UHD (3,840 x 2,160) Graphic Panel VA (250cd/m²) Color Gamut (Typ.) DCI-P3 90% HDR HDR10 Viewing Angle 178° (Vertical) / 178° (Horizontal) Interface USB Type-C O (x1, Power Delivery 65W) HDMI O (x2) USB 2.0 O (x3) Wi-Fi O Bluetooth O Speaker 5W (x2) Camera X Smart Feature / Service OS webOS 22 Microsoft Office X Remote Desktop PC O Voice Assistant LG ThinQ, Alexa Design Stand Ergo Stand Tilt, Height, Pivot, Swivel Accessory Magic Remote Control2 # # # 1 Internet connection and subscription to streaming services required. 2 Require a separate purchase View the full article

Prestigious products not only boast technological advancements but aesthetically pleasing designs, bringing convenience to daily lives while seamlessly blending in with any home interior design. Delivering extraordinary experiences and exquisite design simultaneously, there is no better example than the LG Objet Collection. Among the many innovations within the LG OLED Objet Collection is the Easel (65Art90), which combines an elegant easel-style design with a textured art canvas-like sliding cover. This unique form enables users to turn their TV into a piece of art whilst adding a further touch of elegance to home living spaces. To celebrate its debut in Hong Kong as well as to demonstrate how LG pursues technological breakthroughs that improve quality of life and satisfy users’ various tastes, LG Hong Kong collaborated with the premier Italian luxury-sports car brand, Maserati. The event was hosted in the new Maserati Experience Center in Causeway Bay during its opening week, allowing an inspirational and ideal showcase of LG’s latest innovation. Not only top influencers and media but esteemed VIPs and members of the Maserati Club exclusively enjoyed a one-of-a-kind experience, where LG expressed the bold, stylish statement of LG OLED Objet Collection. One attendee of the event even complimented the Easel as “a masterful grasp of entertainment as a collection of art.” Extending the collaboration, LG partnered with Maserati to enrich the entire customer journey at the new Experience Centre by placing the Easel with other products from LG OLED Objet Collection. Maserati showroom visitors are now able to visualize the configuration of Maserati cars across its model range and tailoring options by using StanbyME’s browsing feature and enjoy a stunning demonstration of Maserati cars displayed on LG OLED evo Gallery Edition and the Easel. Other LG products showcased at the Experience Center include the fully integrated LG Styler, allowing showroom visitors to understand how this pioneering technology helps keep their wardrobe, including valuable and delicate coats, jackets and dresses, in the best hygienic condition with fabric well-protected. Visitors are also offered a chance to experience powerful and refreshing air quality enhancement brought by LG PuriCare AeroTower and PuriCare 360 Air Purifier, standout models among LG’s home appliances. Through the exciting collaboration with Maserati, LG took the opportunity of demonstrating how it pursues a perfect harmony of technology and stylish design. The brand is committed to redefining what is possible when art and technology come together, and LG OLED Objet Collection displayed at the heart of Causeway Bay well proved the brand’s capability and potential, easily turning every space into a masterpiece. Contributed by LG Hong Kong # # # View the full article

Strong Demand for Premium LG Home Appliances and Auto Parts Drives Highest Quarterly Revenue in Company History SEOUL, Oct. 28, 2022 — LG Electronics Inc. (LG) announced third-quarter 2022 consolidated revenues of KRW 21.2 trillion, an increase of 14.1 percent from the same quarter last year and the highest quarterly revenue in the history of LG Electronics. Operating profit for the third quarter was KRW 746.6 billion, 25.1 percent higher than the same quarter last year. For the third quarter, the company recorded growth of revenues driven by increased sales of premium home appliances including new appliance categories and automotive parts. However, considering one-off costs incurred last year, operating profit declined due to weak demand caused by the global economic slowdown. The LG Home Appliance & Air Solution Company reported revenues of KRW 7.5 trillion in the third quarter, an increase of 5.8 percent from the same quarter last year, recording the highest third-quarter revenue ever for the business unit. Operating profit of KRW 228.3 billion was lower than last year due to increased marketing investments and higher logistics costs. Revenue increase was driven by strong sales of premium appliances including new appliance categories such as hygiene products using steam technology in the key regions of North America and Europe. The business unit plans to continue its momentum by improving competitiveness of premium products and strengthening its mass-tier lineup, along with cost structure management to enhance profitability. The LG Home Entertainment Company recorded revenues of KRW 3.7 trillion in the third quarter and an operating loss of KRW 55.4 billion, which reflected higher marketing investments in response to intensified market competition. LG’s Home Entertainment strategy will center on effectively managing marketing expenses and boosting the premium TV segment, in addition to nimble inventory management. The LG Vehicle component Solutions Company achieved third-quarter sales of KRW 2.3 trillion, a 45.6 percent increase from the same period in 2021, marking the business unit’s highest quarterly revenue. Third-quarter 2022 operating profit was KRW 96.1 billion. The significantly higher sales were driven by proactively responding to higher demand from automakers with efficient supply chain management. The company will continue to build strong relationships with global automakers and work to increase profitability through efficient cost structure management. The LG Business Solutions Company recorded third-quarter revenues of KRW 1.4 trillion with operating loss of KRW 14.4 billion caused by higher raw material costs and increased global logistics costs. Revenues increased 9.7 percent from a year ago largely on the back of recovery of the B2B segment. The company plans to aggressively target the rebounding B2B segment by developing more customized solutions and expanding its product portfolio for stable growth, coupled with stabilizing the supply of major components, actively reducing costs and managing resources more efficiently. Earnings Conference and Conference Call LG Electronics will hold a Korean / English conference call on October 28, 2022 at 16:00 Korea Standard Time (07:00 GMT/UTC). Conference call participants are instructed to pre-register online to receive a private PIN. To participate in the conference call, dial +82 31 810 3130, enter passcode 6418# and then the PIN. The corresponding presentation file will be available for download at the LG Electronics website before the call. # # # View the full article

Home appliances, like furniture items, art and decorative objects, are an essential part of interior design. While flashy, attention-grabbing appliances have been quite popular at times, consumers today are showing a far greater appetite for subtle, sophisticated products that can bring harmony to their indoor spaces, rather than dominate them. In 2018, to meet the rising demand for home appliances that can blend in well with each consumer’s decorating style, LG launched ‘LG Objet’, introducing a new concept in convergence products. LG Objet solutions are a premium combination of home appliances and furniture that delivers modern convenience as well as seamless stylistic and spatial integration. And, in October 2020, the company took things to the next level with the unveiling of the ultra-elegant LG Objet Collection, further blurring the line between state-of-the-art home appliances and designer furnishings. Created to help bring harmony to any living space, LG Objet Collection products leverage the latest technologies to make daily life easier in multiple ways, along with an aesthetic that harmonizes effortlessly with one’s taste in décor, whatever it may be and however it might change. Offering various combinations of colors and finishes to choose from, the Collection presents a plethora of personalization possibilities. At IFA 2022, LG once again raised the bar with the latest addition to the LG Objet Collection lineup: the groundbreaking MoodUP refrigerator. Featuring color-changing LED door panels that can be easily controlled with the LG ThinQ app, the unique MoodUP can enhance the atmosphere in the kitchen, reflect the user’s current mood or even help to brighten up their day. The ultimate fridge for those who enjoy variety and change in their living environment, the MoodUP can be ‘refreshed’ with a different color combo whenever the mood takes hold. And for those planning to redecorate their kitchen, the MoodUP can easily match any new décor by changing colors on the app. Prioritizing and expanding the customer experience, the MoodUP refrigerator can also change its colors or flash in time to music played through its built-in Bluetooth speaker – yet another example of how LG is rethinking home appliances and finding inventive ways to harmonize living space and lifestyle. The MoodUP refrigerator is a perfect example of how LG products are developed by studying different customers’ lifestyles and reflecting their demands. Accordingly, LG product designers play a rather active role in the product development process from the very early stages. Inspirations can even be found unexpectedly in everyday life experiences. To offer a personal anecdote, a few years ago, an idea for a new product came to me randomly at home. I noticed my wife separating my clothes from those of my daughter and washing them in different loads, an observation that helped our team come up with the LG TWINWash. This game changer allows users to wash small loads in the compact LG SideKick washer below while running larger loads on top. It is always such a rewarding experience when our customers use our products the way we originally intended and to see them satisfied with the experience. What’s more, in my view, good home appliance design considers not only the functionality and the look of the product itself, but how that product can relate to and harmonize with the space in which it will be placed. Moreover, it should be able to fit in with any space and be able to accommodate the widest possible range of personal tastes. To achieve this, designers need to consider how the product will allow consumers to curate their space as they want it, without making compromises. This is why LG product designers focus on balancing convenience and customizability, form and function, to create seamless solutions that enhance the customer experience for each and every user. This story was edited from an editorial feature article published in Yonhap. By Chung Wook-jun, vice president and head of H&A Design Lab. at LG Electronics’ Life Innovation Design Center # # # View the full article

Companies to Develop Core Technologies for Meta-Home and Digital Humans SEOUL, Oct. 17, 2022 — LG Electronics (LG) has signed a memorandum of understanding (MOU) with Unity, the world’s leading platform for creating and operating real-time 3D (RT3D) content, for the development of meta-home and digital humans. Meta-home will let users create a highly accurate ‘digital twin’ of their personal living space, enabling them to spend time in a dynamic, virtual version of their own home. All the LG products installed in the user’s real home can be found inside meta-home. What’s more, any adjustments the user makes to their LG devices’ settings, features or functions within the digital environment will be reflected in the real world, providing an innovative, convenient method of control and an enjoyable, new customer experience. Users can also customize their digital abode by rearranging the furniture and appliances, and come together with other meta-home users from all over the world to share personal tips and experiences of using LG’s advanced lifestyle solutions. On top of that, meta-home will feature ultra-lifelike digital humans that can sense when users need assistance, offering timely support, for example, should they require help managing a specific appliance function. Through the integration of LG’s voice recognition, natural language processing and contextual learning technologies, as well as Unity’s sophisticated engine – which is used across various industries – these digital helpers will be able to communicate in an exceptionally natural way. In addition to their conversational skills, meta-home’s virtual occupants will make interactions feel more ‘human’ thanks to their realistic, situationally-appropriate facial expressions and gestures. “Meta-home featuring digital humans will leverage LG’s advanced technologies and in-depth understanding of consumers and the home environment, and Unity’s unrivaled capabilities in RT3D and computer graphics, to deliver a true customer-experience innovation,” said Dr. Kim Byoung-hoon, CTO and executive vice president of LG Electronics. # # # View the full article

New Upgrade Offers a Customizable Interface for TV Brand Partners, More Content and Convenience for Users SEOUL, Oct. 6, 2022 — LG Electronics (LG) has expanded its smart TV platform business with the recent rolling out of its webOS Hub, an upgraded version of its webOS solution for third-party partners. Delivering more customization options to smart TV makers and more convenience and content to end-users, webOS Hub will be available to an expanded network of 200 partner brands including Seiki, Eko, Stream System, Konka, Aiwa and Hyundai – a ten-fold increase from when LG commenced licensing its webOS ecosystem in early 2021. More than just a smart platform, webOS Hub comes with support from LG’s technology partners, such as Dolby, Realtek, Gracenote and CEVA, and has been certified by more than 160 broadcasters from around the globe. The new upgrade further demonstrates the company’s commitment to extending the ultimate user experience to more consumers worldwide. webOS Hub makes it possible for brands to customize the user interface (UI) in a variety of ways, such as fine-tuning the Home screen by selecting the color scheme, applying a visual style consistent with their identity or inserting a logo for visibility. By providing the capability to tailor webOS Hub, LG is enabling smart TV manufacturers to differentiate their offerings while delivering a more expansive and enjoyable user experience. With enhanced usability and personalization features, webOS Hub provides users with a curated selection of content to check out based on their tastes and preferences. A real time-saver, Next Pick1 recommends up to three live programs, from broadcast stations or a connected set-top box, as well as one VOD title or app. Additionally, the new update supports LG’s Magic Explorer, which displays information relevant to the content being played, such as actor bios and filming locations. webOS Hub also provides an improved viewing experience with Clear Voice PRO, a feature that makes onscreen dialogue much easier to hear. As with its predecessor, webOS Hub carries major content streaming services such as Netflix, Disney+, Prime Video and LG’s free, premium content service, LG Channels. Joining these are new streaming services such as Fubo TV, with popular cloud gaming service like NVIDIA GeForce NOW to be added as well. Along with access to a diverse range of high-quality content, LG’s comprehensive solution for smart TVs presents an array of cutting-edge features, such as advanced picture processing, variable refresh rate (VRR) support2 and the Game Optimizer, which offers finetuned picture and audio settings for different game genres. The first webOS Hub-powered OLED TVs from LG’s partner TV brands will be launching soon, providing more users with the outstanding features and value already familiar to LG customers worldwide. “We are committed to refining and expanding our webOS Hub ecosystem, which continues to introduce more and more consumers to the unparalleled user experience of LG webOS,” said Park Hyoung-sei, president of the LG Home Entertainment Company. Over 120 million third-party devices in 150 countries are now powered by webOS – a number that is set to grow with the availability of the new and improved webOS Hub. # # # 1 Functionality varies by country. 2 Supported on OLED TV models. View the full article

Premium Brand and Renowned Singer-Songwriter Team Up for an Evening of Innovation, Music and Culinary Delights at North American Home Tech Conference SEOUL, Oct. 5, 2022 — LG Electronics (LG) home entertainment innovations – led by the world’s largest OLED TV, the 97-inch G2 OLED evo Gallery Edition, and ultra-premium LG SIGNATURE OLED TVs – shared the spotlight with multi-talented musician and LG SIGNATURE brand ambassador John Legend last week during one of North America’s premier home tech conferences. LG’s booth at the 2022 CEDIA Expo in Dallas, Texas, USA was set up for visitors to experience how the company is reshaping home entertainment with stunning, technologically advanced TVs such as the 97-inch G2 OLED evo, making its U.S. debut, and the award-winning 88-inch LG SIGNATURE OLED 8K TV. To end the first day of the show on a high note, LG SIGNATURE teamed up with Legend to host an invitation-only, offsite VIP customer event. The evening started with Legend sharing the story of his continuing journey with LG SIGNATURE. He also highlighted how the brand’s incredibly convenient and effortlessly elegant products, including the LG SIGNATURE OLED R (the world’s first rollable TV), InstaView Door-in-Door Refrigerator and Wine Cellar, have elevated his newly renovated pool house (revealed this September in The Legendary House). The perfect blend of art and technology, form and function, LG SIGNATURE’s luxury lifestyle solutions played a key role in realizing Legend’s redesigned – and highly relaxing – residential space. Following the brief remarks was a special performance by the Grammy-award winning artist himself, which included his ode to LG SIGNATURE, “You Deserve It All.” In addition to first-class entertainment, guests were treated to the limited-edition Legend X SIGNATURE wine, a 2018-vintage cabernet sauvignon released under Legend’s own LVE label. Prior to being served, the bottles were kept perfectly chilled inside the temperature-and humidity-controlled LG SIGNATURE Wine Cellar, the ultimate home solution for wine afficionados. “It’s always great to be able to share the unique experiences that only LG SIGNATURE makes possible and to create unforgettable moments that capture the essence of our brand,” said Lee Jeong-seok, head of LG Electronics’ Global Marketing Center. “Working with John, who is the perfect ambassador for LG SIGNATURE, we aim to continue offering more engaging and extraordinary experiences and reach a bigger audience worldwide.” “It was a wonderful experience to be a part of this year’s CEDIA Expo together with LG SIGNATURE,” said Legend. “I’m sure that everyone who saw the brand’s latest cutting-edge innovations at the show came away deeply impressed by their seamless blend of art and technology.” For more information about LG SIGNATURE, its brand ambassadors and inspiring collaborations, please visit www.LGSIGNATURE.com. # # # View the full article

Being an environmentally conscious company means looking deep into all business processes and putting the utmost effort into transforming, both externally and internally, from the supply chain to the organizational culture. In other words, LG aims to be an environmentally sustainable business, calling for specific and tangible actions with the three environmental ESG initiatives outlined in its BETTER LIFE PLAN 2030. The initiatives mark a paradigm shift towards adopting tangible, specific and measurable actions for a better, cleaner and greener environment. Part two of the Better Life story series, this article looks at the environmental action plans LG has established and the goals it is working hard to achieve. According to research, the average temperature on Earth has risen by approximately 1.2 degrees Celsius (2.2 degrees Fahrenheit) since pre-industrial times. Responding to the urgency of climate change, LG remains steadfastly committed to attaining carbon neutrality, and to converting entirely to renewable energy in the long term. Its dedication to both goals can already be seen in the energy-efficient technologies applied at LG Smart Park in Changwon, South Korea. Exercising immediate change for its carbon initiative, LG is converting to more efficient operational processes and applying energy-efficient technologies across all of its production plants. LG Smart Park, the company’s revolutionary production facility, deploys next-generation manufacturing innovations to simultaneously achieve higher production efficiency and enhanced sustainability. The manufacturing hub has increased productivity by 20 percent and reduced the cost of defective-product returns by 80 percent. Moreover, LG Smart Park has reduced greenhouse gas emissions and boosted energy efficiency per unit by 30 percent compared to the previous factory. LG is looking to change the status quo of end-of-lifecycle management by using eco-friendly materials, streamlining manufacturing processes and turning discarded materials into ‘new’ resources, with the aim of creating a circular economy. The reducing, recovering, recycling and reusing of materials are all very important in a circular economy. LG operates a free e-waste retrieval service in 52 countries and aims to collect an accumulated total of over eight million tons of used appliances from 2006 to 2030. As for recycling, LG is improving its existing processes to achieve a higher recycling rate, with the end goal of hitting 95 percent by 2030. As part of this, the company’s Chilseo Recycling Center (CRC) situated in Hamyang, South Korea, plans to replace the compressor and old equipment by the latter half of the year. Furthermore, LG recently invited its employees to come together in the collective journey towards circularity by using fewer disposable paper cups at work. A global leader in consumer electronics, LG is dedicated to helping consumers realize a more sustainable lifestyle. This is why the company is applying eco-friendly technologies to all newly developed products, contributing to a smaller carbon footprint and resource recirculation. By 2030, LG plans to have reduced total carbon emissions from the product-usage stage by 20 percent. It also projects that, from 2021 to 2030, it will have used an accumulated total of six hundred thousand tons of recycled plastics in the production of new home appliances. In the future, the company will be able to offer products that are even more energy-efficient and environmentally sustainable than its current crop of models, helping consumers to reduce their monthly energy bills, achieve a more sustainable household and enjoy the best version of the Better Life LG aims to provide. For more on how LG is embracing inclusivity, sustainability and diversity in all that it does, stay tuned for the third and final Better Life story, coming soon to Beyond News. # # # View the full article

Because leisure time can be so hard to come by, it’s important to treat ourselves with the luxuries we truly deserve when the rare opportunity to unwind comes around. John Legend, the multiple Grammy Award-winning singer-songwriter and LG SIGNATURE brand ambassador, has always appreciated his spare time, which is why he indulges in only the most exclusive experiences to make the most of his important downtime. This is why he teamed up with LG SIGNATURE, a home appliance brand offering premium lifestyles through its perfect blend of art and technology, to give his pool house an entirely new and refined look. Legend revealed his upgraded cabana to the public for the first time through a virtual home tour called The Legendary House, hosted by Legend himself. The tour kicks off with the talented musician greeting the audience with a welcome drink in his gorgeous kitchen with a view. After Legend stepped on the projected “Door Open” light of the LG SIGNATURE InstaView Door-in-Door refrigerator, its sleek door swung open with exceptional grace. “Hands full, no problem,” Legend noted. He then placed his groceries inside the Custom Chill Pantry, complete with customizable temperature settings for the most delicate food items and beverages, so that snacking would be both delicious and effortless when chilling by the pool in the evening. Moving from the kitchen to the living room, Legend gave his fans a look at the world’s first rollable TV, the LG SIGNATURE OLED R, which was used to display an immersive sneak peek into Legend’s upcoming Las Vegas concert through its razor-sharp, self-lit-pixel-inspired picture quality. Next up on Legend’s schedule had him take a brief moment to sit back and loosen up, inviting viewers to do the same by joining him for a one-minute yoga session. Legend smoothly rolled his OLED R into its Line View, minimizing the display and transforming his living room into an airy yoga den. Turning on the special mood lighting and soothing sounds of OLED R, Legend was then able to take a well-deserved mental break from his busy life. Choosing to round the day off with a delectable glass of wine, Legend headed for the beautifully finished LG SIGNATURE Wine Cellar which harmonizes with the open décor of his sprawling pool house. With just two quick knocks on the cellar’s door, Legend revealed his exclusive wine collection to the public, including a limited-edition Legend X SIGNATURE wine curated by his outstanding LVE label. As John Legend’s Legendary House tour demonstrated beautifully, LG SIGNATURE facilitates the pinnacle of luxe living through its elegant and innovative products which marry art and technology. To watch The Legendary House tour, visit the LG SIGNATURE YouTube channel and Instagram account, and stay tuned for more stories on the brand’s inspiring collaborations through the LG SIGNATURE Inspirations series. # # # View the full article

We are living in the era of the ‘experience economy’ where the ability to offer customers memorable experiences has become key to brand reputation and indispensable for business growth. Within this context, companies need to shed the description of ‘manufacturer’ or ‘provider of goods and services’ and, instead, transform their identity into that of ‘partner for a better life.’ This, however, can only be achieved by building solid, sustainable relationships with customers through the realization of differentiated experiences that offer unexpected value and gratification. In today’s environment, producing quality goods is, by itself, no longer enough to guarantee customer loyalty. Customer loyalty is now viewed by many as an outdated term, especially where the MZ Generation (a widely-used term in South Korea that encompasses millennials and Gen Z) is concerned. One of the most powerful consumer groups, MZ Generation take a more case-by-case approach to purchasing, rather than sticking with a particular brand out of any sense of loyalty. They typically seek out solutions that fit with their lifestyle, while also looking at financial cost, environmental impact and whether or not the item in question delivers an element of ‘emotional satisfaction.’ On this last point, companies are now using the power of data to help them quantify and categorize the constituent parts of ‘satisfaction’ and develop seamless, hassle-free experiences that offer practical and ‘emotional’ benefits to customers. Attached and Connected: A New Standard for Brand Power To gain a competitive edge in the era of the experience economy, establishing an emotional connection with customers has never been more vital. More and more companies are recognizing this fact, and, to this end, are making every effort to improve the customer experience (CX). Fostering a connection in this way can result in a deep relationship between customer and company that grows stronger over time and runs deeper than those based on the former model of customer loyalty. Unlike physical goods, experiences don’t depreciate in value. Rather, companies can increase the value of the experiences they offer by constantly refining and evolving them which, in turn, may lead to better company-customer relationships and business outcomes. Ultimately, how expertly a company can develop and innovate in all areas of the CX will be a determining factor in their market performance and brand value – not just in the short-term, but in the medium- and long-term as well. Transformed Retail Spaces to Attractions With the ubiquity of online shopping, consumers are less likely to spend time going to offline stores – unless, that is, they offer something genuinely exciting or intriguing. Creating unique, in-store experiences or customer zones that offer a relaxing, inviting atmosphere that one wouldn’t typically associate with a traditional retail space, is a necessity for retailers looking to lure the MZ Generation away from their favorite online stores. Such activities also come under the umbrella of CX and represent an important touch point for establishing a greater rapport with and understanding of target customer groups. Marketing is another arena where brands can connect directly with consumers to actively communicate their values and philosophy but catching the attention of people who encounter more than 3,000 advertising messages a day is no simple feat. In this climate, spatial marketing – which is conducted through sites such as flagship stores and pop-ups – is an excellent solution for standing out, and a great way of delivering one’s unique identity and messaging. A physical space can ‘embody’ what a brand stands for on multiple levels – from décor and design decisions, to location choice and the way on-site interactions are directed or guided. Add in a curated selection of products and personalized demonstrations tailored to the audience, and a brand can provide a versatile experience that customers will likely remember and resonate with. ‘Retail technology’ – the integration of information and communications technology (ICT) in retail settings – further enhances the ability of spatial marketing to stimulate an emotional response, one that can draw potential customers to a brand, or solidify the affinity that existing customers have for a brand. Spaces are where our lives unfold. They are where we make memories and form opinions and relationships that can last a lifetime, and this is where the true power of spatial marketing resides. Through cutting-edge technologies, the empathetic consideration of space and a thorough understanding of what consumers value, LG continues to deliver original, unique experiences to millions of customers worldwide. Around 800 of the company’s expert designers are currently hard at work developing customized products based on comprehensive and ongoing analyses of today’s diverse consumer lifestyles. At Milan Design Week 2022, executives from LG’s Home Entertainment and Home Appliance & Air Solution companies introduced LG’s ‘CX innovation’ management strategy and vision for the future. The company is continuously launching special spaces in Korea and various overseas markets, enabling consumers to see, feel and experience LG’s unique CX for themselves. By Lee Hyang-eun, managing director of the Customer Experience Innovation Division at LG Electronics # # # View the full article

 Earlier this month, innovators from across the world joined LG at its LG NOVA Innovation Festival. Taking place at the Historic Craneway Pavilion in Richmond, California, the Innovation Festival gathered over 500 startups, industry experts, investors, mentors and influencers to converse, collaborate and network on challenges and topics that impact our future. The festival hosted over 70 speakers, 23 sessions, keynotes from Marc Tarpenning, co-founder of Tesla and NuvoMedia and Mary Lou Jepsen, founder of Openwater and co-founder and CTO of the One Laptop per Child program, and a fireside chat with 4 time NBA Champion with the Golden State Warriors and active investor, Andre Iguodala. For LG, the festival was the culmination of the year-long Mission for the Future Challenge, an initiative led by LG NOVA, the Silicon Valley-based LG North American Innovation Center whose mission is to find innovative, future-impacting startups and entrepreneur communities to build, nurture and help them grow. “What’s fundamental to changing the world is startups learning how to dance with elephants. These elephants are large corporations who have the resources to assist with this mission.” – Dr. Mary Lou Jepsen Gaby Novakovic from gener8tor interviews Andre Iguodala, 4x NBA Champion with the Golden State Warriors, General Partner, Mastry Ventures “Passion is really big. If you don’t love what you do, then it is really hard to succeed.” – Andre Iguodala Left to right, Lori Schwartz of Storytech, Marco Marinucci of Mind the Bridge, Christine Moon of BlueSpace.Ai, Young Lee of Meta Reality Labs, and Devon Drew of DFD Partners on the Power Panel: All About the Pivot Insights shared during the panel: “Now is a great time to be a startup. The world is looking for solutions from early-stage startups. Now, the vast majority of medium to large companies are realizing they need startups.” – Marco Marinucci “As a leader you have to be constantly thinking ‘are we on track?’. The simple question is, are you offering value to the industry and to your customers?” – Christine Moon “If you’re not failing from time to time, you’re not innovating enough,” – Young Lee “Pivoting, for me, means you’re in tune with your customers. You have to be constantly pivoting to leave room to be adaptable to changes. Pivoting is a positive thing.” – Devon Drew During the festival, LG NOVA announced its selection of finalists for the Mission for the Future 2021 Program and kick-started this year’s global search – Mission for the Future ‘22, the New and the Next. Submissions are open now until October 6, 2022. In this second year, LG and the LG NOVA team have expanded the scope of the program to include the Smart Home, Home Entertainment, Business Solutions and Display Solutions, along with its current tracks in Digital Health, Metaverse and Gaming, ESG/Electric Mobility and Open Innovation, in general. The intent is to get new breakthrough ideas that LG can support with its global infrastructure to help create transformation change sooner versus later. Left to Right, Dr. Sokwoo Rhee from LG NOVA, Parsoua Shirzad and Andriyko Herchak of Trendi, Keith Loo of Skinopathy, Richard Wang, Diane Guo and Oscar Guo of Metalistings, and David Blaszkowsky of Helios Data, Startup competition winners at the LG NOVA Innovation Festival One of the biggest highlights of the event was a startup pitch competition, where 12 companies pitched their ideas for changing the world to a panel of veteran entrepreneur judges and investors, including Andre Iguodala. Winners of the Pitch competition were: First place, Trendi, a Canadian robotics company helping the farm and food industry rescue and upcycle food waste into valuable products. Second place, Skinopathy, the digitization of the patient circle-of-care and solving many of the problems in dermatology today. Third place, Metalistings, a multi-chain metaverse aggregator marketplace with maps. And Audience Favorite, Helios Data, a secure data collaboration platform that eliminates data usage risk in personal data analysis and monetization. Throughout the event, attendees had the opportunity to interact with investors, corporate executives at LG and other companies, subject matter experts and each other as LG looks for ways to bring new innovations to the market that solve some of the biggest challenges in today’s world. That is what the LG Innovation Festival was created for – bring people together to discuss how to create a positive future and improve the quality of life. “Innovation can happen in many different ways. We believe in the power of uniting startups and big corporations for the ultimate collaboration. Startups have amazing technologies and businesses on their own. We want to lift these startups to another level with LG NOVA. We’re going to see amazing businesses come out of these partnerships,” said Dr. Sokwoo Rhee, SVP of Innovation for LG and Head of LG NOVA. Contributed by LG NOVA # # # View the full article

Company Discusses Latest Developments in Advanced Driver Assistance Systems and Autonomous Vehicle Technologies at Global Conference in Belgium SEOUL, Sep. 16, 2022 — LG Electronics (LG), a leader in the automotive components space, shared insights from its cutting-edge R&D work and introduced its latest in-vehicle solution at AutoSens Brussels this week. A global conference concerning Advanced Driver Assistance Systems (ADAS) and Autonomous Vehicle (AV) technologies, AutoSens Brussels is held annually at the renowned Autoworld museum in the Belgian capital. 2022 marks the second year in a row that LG has been invited to present at the event. Continuing LG’s run of success, the company has been honored this year for its achievements in the Most Innovative In-Cabin Perception Application and Most Innovative Application or Deployment of Computer Vision categories. At last year’s AutoSens Awards, LG was recognized with the Gold award in the Hardware Development of the Year category. AutoSens Brussels is one of three major conferences organized by AutoSens, an international community of academics, engineers, scientists and auto-industry professionals formed in 2015 with a view to shaping the future of vehicle perception technologies. Moved to an online-only format due to the pandemic, the 2021 event saw LG and Mercedes-Benz jointly present their successful collaboration in ADAS camera technology. At this year’s conference – back at Autoworld, and returning to in-person attendance – LG introduced its latest cabin camera solutions and shared learnings from its prominent R&D program. During an informative panel discussion, Dr. Park Young-kyung, a Vision AI expert at LG, spoke about the company’s innovative cameras for vehicles; offering his insight on topics ranging from LG’s auto component product portfolio to its ongoing R&D work. To secure key technologies for the future, the company is applying advanced AI solutions to the cabin cameras that monitor inside the vehicle, responding to strengthened vehicle safety regulations and new demand for passenger convenience at the same time. LG’s cabin camera solutions have been successfully applied for both driver and passenger monitoring. And during his speech, Dr. Park shared the process of developing these integrated monitoring solutions, from the invention of new algorithms to the latest verification systems and camera management software that ensure its cameras are on the cutting edge of technology. “Continuous R&D is the key to LG’s ongoing success in the rapidly growing AV and ADAS solutions markets,” said Eun Seok-hyun, the president of LG Vehicle component Solutions (VS) Company. “We are honored to have been asked to present at AutoSens again this year and will continue to offer our insight and support to industry bodies and expert communities who share our vision of future mobility.” # # # View the full article

LG Marks Next Major Phase of Its CTV Advertising Business SEOUL, Sep. 15, 2022 – LG Electronics (LG) today announced a rollout of LG Ads Solutions proprietary automatic content recognition (ACR) technology across LG TVs globally, beginning this September. The rollout will replace legacy technology and put the new ACR solution on millions of smart TVs across 27 countries in Europe, Africa, Asia-Pacific, Latin America and Australia. The new ACR provided by LG Ads Solutions is already active on LG smart TVs in the U.S. and with the rollout, LG CTV data will be available exclusively through LG Ads Solutions. “Since the LG Ads Solutions launch last May, the team has created tremendous momentum for the business globally,” said Chris Jo, Senior Vice President and Head of Platform Business at LG Electronics Home Entertainment Company. “This rollout of the new ACR is another great milestone that demonstrates its commitment to excellence, and dedication to bringing the best possible advertising solutions to brands and agencies around the world.” CEO Raghu Kodige said, “This rollout marks the next major phase of our global CTV advertising business with LG Ads Solutions. It is a highly significant moment for brands across four continents, who increasingly need to reach cord-cutters and light TV viewers who have migrated to OTT services, and to understand incremental reach over traditional linear TV services. Now with LG Ads Solutions, brands globally can plan, activate and measure CTV advertising using the industry’s best ACR data set to help guarantee campaign success.” The ACR data, which is in compliance with all global and regional consumer data privacy regulations, helps brands understand, in an anonymized fashion, how frequent certain TV ads were aired in any given household. For brands, this means it can increase frequency levels for underexposed households, cap frequency for overexposed households, win over households that are exposed to competitors’ ads, and more. Of major importance, it informs brands and agencies which households they are missing completely due to cord-cutting. The data can also be used to measure the effectiveness of ads, such as if an ad drove viewers to a particular TV show or movie, or if an ad led to the download or registration of an OTT app or service. LG Ads Solutions already powers CTV campaigns in over 40 countries globally. Now, brands in any country covered by the ACR rollout can immediately begin working with LG Ads Solutions to understand TV audience viewership in their country at a granular level, in order to pinpoint audience segments and optimize reach, frequency and ad effectiveness across linear and streaming television. # # # View the full article

Chosen ‘Mission for the Future’ Companies and LG to Jointly Pursue Innovative Solutions for Digital Health, the Metaverse and Electric Mobility SAN FRANCISCO, Calif., Sep. 13, 2022 — LG Electronics’ North American Innovation Center (LG NOVA) has selected its Finalists companies for its Mission for the Future global challenge program. Representing multiple potential business paths in three industries, the companies will be working with the LG NOVA team to collaborate on new business ventures, alongside continuing to grow and scale their companies, qualifying for potential investment from LG and other investors within the LG NOVA ecosystem to develop impactful solutions for people, communities and the planet.* “This inaugural year of our challenge demonstrated how effective and powerful collaboration between technology startups and established corporations can help accelerate the innovation process,” said LG Electronics Senior Vice President of Innovation Dr. Sokwoo Rhee and head of LG NOVA. “Congratulations to the Finalists and all the companies that participated in the Mission for the Future challenge. We look forward to the journey with these companies innovating for a brighter, more technologically advanced future.” The finalists were selected from an initial pool of approximately 1,300 applicants. They secured the top spot after working closely with the LG NOVA Entrepreneur-In-Residence team over a six- to nine-month period to build and test the proposals. Throughout the process, the companies had opportunities to meet with LG business teams and investors within LG NOVA ecosystem. Finalists were presented to LG Electronics Global CEO William Cho. With this selection of companies, LG NOVA will build new businesses in Digital Health, Electric Mobility and the Metaverse, pursuing multiple paths to deliver new services and solutions that will help us move forward faster into the future. Digital Health – With digital health capabilities key to enabling the delivery of healthcare to diverse and disparate communities, LG NOVA is working to expand and scale greater access to healthcare and personal health services. Digbi Health is a digital care platform to prevent and reverse chronic metabolic, digestive and mental health conditions using gut microbiome insight, genetics, AI and food-as-medicine. Together, LG and Digbi will work to make care globally accessible at home and the office, and to advance cure. LifeNome is a B2B2C precision health platform powered by genomics and AI, offering personalized health and well-being solutions to the world’s leading enterprises. LG and Lifenome plan to bring to market the world’s first precision maternal and family health platform, supporting pregnant individuals 24/7 from conception all the way to the early stages of a child’s life. Mindset Medical is a sensor-based technology platform that can use a camera in patient-owned devices to virtually capture health and biological readings to assist doctors in enhancing medical diagnosis and treatment effectiveness. Expanding upon new services available to doctors and providers, LG’s work with Mindset Medical is expected to make it easier for medical providers to understand patient health over time or during live virtual doctor visits. XRHealth develops virtual treatment rooms, integrating immersive VR/AR technology, licensed clinicians and real-time data analytics on one platform, providing a comprehensive therapeutic care solution for patients through the continuum of care, from the hospital to the patient’s home. LG and XRHealth will continue to grow the service offering to deliver more insights to clinicians and enable more precise personalized care. Electric Mobility – With LG’s commitment to sustainability as an organization, LG NOVA is working to pursue new opportunities to expand access to electric vehicles (EV) and electric mobility solutions by enabling more businesses to leverage their infrastructure to provide EV services. Driivz empowers major EV service providers with an end-to-end EV charging and smart energy management software platform.LG and Driivz will work together to enable the hospitality industry across the U.S to offer EV charging-as-a-service, while optimizing their EV charging operations and providing their customers with an exceptional EV charging experience. I-EMS Solutions, Ltd. uses innovative AI and blockchain-based distributed energy resource management systems (DERMS) and transactive energy software platforms to enable power optimization across smart cities, smart homes and e-mobility. By working with I-EMS, LG will help modernize the electricity grid and optimize energy management to deliver better power management solutions for the market. SparkCharge offers an affordable and convenient way for electric vehicle owners to charge their EVs without a direct-access charger at home or on the road. LG and SparkCharge plan to work together to deliver turnkey EV solutions for businesses to create a stream of revenue from their parking spaces. The Metaverse – The Metaverse will bring greater capabilities that will change how we engage across the digital space in the future. LG is looking to broaden its role and explore new services and applications for enterprises that leverage the capabilities of the Metaverse. iQ3 Connect provides immersive 3D workspace technology to enable distributed teams to cost-effectively work, collaborate and train from anywhere, on any AR, VR or 2D device. LG will work with iQ3 Connect to deploy immersive training and realtime collaborative workspace solutions for enterprises. NeuroTrainer is a brain training and optimization platform deployed in VR to create immersive environments and training protocols that utilizes the scientific principles of neuroplasticity to enhance focus and cognitive performance. Expanding upon iQ3 capabilities, LG and NeuroTrainer will work together to add platform capabilities and enhancements designed to further refine NeuroTrainer as a powerful tool for corporate wellness and mental resiliency. LG NOVA’s second annual Mission for The Future (2022) is now open for submissions. Deadline to submit is Thursday, October 6, 2022. Please visit www.lgnova.com/mission22 for more information on how to submit new ideas to LG NOVA. *Subject to due diligence and other considerations. # # # View the full article

Times Square, New York City Since first taking the initiative of promoting Busan, Korea’s beautiful port city, as the perfect host for World Expo 2030 early this year, LG Electronics has carried out various promotional events worldwide by leveraging its global network of 140 subsidiaries. Busan officially submitted its intentions to host World Expo 2030 last year, based on its theme: “Transforming Our World, Navigating Towards a Better Future,” which calls for a peaceful, sustainable future for all by talking about people, prosperity and the planet. Piccadilly Circus, London Back in February, LG declared its support for Busan with its campaign airing impactful promotional videos on its famous outdoor displays in New York’s Times Square, London’s Piccadilly Circus and other high-traffic locations around the world, each one showing why Busan should be the World Expo’s next destination. LG is executing the next phase of the campaign by introducing a new series of inspirational films at multiple locations, as the company strives to share the wonders of Busan to a truly global audience. Evian Resort Golf Club, France To ensure the campaign is a success, CEO William Cho now oversees a group-wide task force set up to champion the vibrant port city’s bid. Additionally, in July at The Amundi Evian Championship in France, LG endorsed Busan’s World Expo bid in front of the eyes of golf fans from all over the world by screening its promotional video, ‘The One and Only Busan,’ on a giant billboard beside the course’s clubhouse. Raising awareness of Busan’s bid in France was especially important as this is where the General Assembly of the Bureau International des Expositions (BIE), the body that ultimately decides the location of World Expo 2030, will host its announcement event at the end of next year. IFA 2022, Berlin, Germany Moreover, like it has done at multiple prominent locations so far this year, LG recently installed over 160 banners at the entrance of ‘Messe Berlin’ during IFA 2022, Europe’s largest consumer electronics show which was held from September 2 to 6, to make its visitors from around the world aware of Busan’s promising bid. (From left to right) Heaven Lee, LG Electronics’ European representative, Franziska Giffey, mayor of Berlin, Kim Hyung-soo, president of LG Electronics Europe Region and Lee Jeong-seok, head of LG Electronics’ Global Marketing Center. LG will proudly continue to support Busan’s bid to host World Expo 2030 by leveraging its sprawling global network. Stay tuned for more impactful LG promotional campaigns for Busan! # # # View the full article

Multinational Tech Company’s USD 1 Million Innovation Challenge Invites Innovative Minds Worldwide to Step Forward with Ideas for People and the Planet SEOUL, Sep. 6, 2022 — LG Electronics (LG) announces that its first LIFE’S GOOD AWARD is now under way. The entry period is open from Sep. 6 through Oct. 10. Announced at CES® 2022, the LIFE’S GOOD AWARD seeks to uncover innovative solutions aligned with LG’s goal of creating a Better Life for All. A total of USD 1 million will be granted to help accelerate the development of the winning submissions. Envisioning a sustainable world where Life’s Good for the planet and all its inhabitants, LG continues to pursue eco-minded solutions and ideas for a greener environment and develop user-centric products and services that provide access to convenient, valuable and novel experiences for everyone. The LIFE’S GOOD AWARD marks a significant step in LG’s sustainability journey, helping to spread the company’s Life’s Good message around the world. In addition to carrying out its own sustainable practices, the company is now inviting like-minded individuals and groups to step forward with their unique ideas to help build a Better Life for All. The LIFE’S GOOD AWARD asks entrants to submit their original and marketable solutions relating to Innovation for the Planet, which targets solutions for environmental health, or Innovation for People, which centers on ideas that can enrich daily life through prioritizing safety, usability and accessibility. True to its philosophy of open collaboration, LG looks forward to working closely with budding innovators. Submissions can be made at the LIFE’S GOOD AWARD website, where applicants can also find full details and conditions for entry. “The LIFE’S GOOD AWARD encapsulates our philosophy of innovation and our belief that the road to a better future can only be paved if we all come together,” said William Cho, CEO of LG Electronics. “We look forward to seeing people’s innovative ideas for a better society and healthier environment, and to provide our support and encouragement in their realization.” LG is bringing together respected academics from a diverse range of environment and social industries to support its own executives on the award’s judging panel, which has been dubbed the Life’s Good Committee. Judging panel members include Alex Edmans, a professor at London Business School who won the Financial Times Best Business Books of 2020 and the Financial Times award for Excellence in Sustainable Finance Education, Christopher Marquis, a professor at Cambridge Judge Business School and the 2021 Axiom Business Book Awards gold medalist in the Business Ethics Category, and Hyun S. Shin, a professor at the Hanyang Business School and a director of Collective Impact Center at Hanyang University. “Application of knowledge for the alleviation of real-world problems is what every scholar aims for,” said Marquis. “LG has given us a powerful platform to do that. The LIFE’S GOOD AWARD leverages LG’s resources to gather round budding innovators, entrepreneurs, academics and business professionals and is a compelling example of how a company can make a genuine impact to better lives.” LG has joined hands with B Lab Korea, a non-profit with expertise in measuring and certifying the social impact of businesses to ensure that all entries submitted for the LIFE’S GOOD AWARD are evaluated using relevant impact metrics. The entries will be thoroughly evaluated in the first screening, and those with the highest marks will go through a second screening carried out by a judging panel composed of selected LG executives and renowned scholars presiding in leading academic institutions. The three finalists will be announced at CES® 2023, and will present to the judging panel in a final pitch session in January. The first-place winner (Grand Prix) will be awarded USD 700,000 in prize money, and the second (Silver) and third place (Bronze) will receive USD 200,000 and USD 100,000, respectively. Innovators worldwide can refer to the LIFE’S GOOD AWARD website for more details. To keep up with the latest news and developments from LG’s inaugural innovation challenge, stay tuned to LG Newsroom. # # # View the full article

At IFA 2022 in Berlin, Germany, visitors to LG’s booth can experience a range of superb audio solutions tailor-made for today’s lifestyle. Offering stellar sound and stunning design, the company’s latest lineup includes the new XBOOM 360 speaker (model XO3Q) and the TONE Free (model T90, T60) and TONE Free fit (model TF8, TF7) true wireless earbuds. The impressive LG XBOOM 360 features in an elegant exhibit where a selection of LG’s latest innovations are paired with gorgeous furniture and home accessories from premium Dutch lifestyle brand, Moooi. The continuation of a chic collaboration that began in June at Milan Design Week 2022, the delightful display presents the companies’ shared vision for a better life. LG’s newest wireless speaker, the XO3Q immediately catches the eye with its aesthetically-pleasing design, then captivates with its authentic, 360-degree sound. Its distinctive form factor looks perfectly at home in practically any setting – indoors or out – while its clear, powerful sound delivered without distortion thanks to LG’s distortion-free reflector structure, makes one’s favorite tracks and tunes come to life. The superior sound quality of the XO3Q is the result of LG’s insistence on using components and technologies typically found only in the most expensive, high-end audio products. The latest XBOOM 360 employs a Silk Dome tweeter for the accurate and detailed reproduction of high-res audio, a Glass Fiber driver for better clarity, especially where vocals are concerned, and neodymium magnets (which are seven times stronger than the more commonly used ferrite magnets) for a more dynamic performance. LG XBOOM 360 also has a built-in lighting feature that can produce different effects in sync with the music, enabling users to change up the mood and enjoy a true multisensory experience. Offering three unique lighting modes (Ambient mode, Nature mode and Party mode) to choose from, the XO3Q makes it easy to create a cool, curated vibe fit for any time or occasion. Additionally, users can make their own customized lighting effects via the LG XBOOM app. Innovatively combining sound and light, the XO3Q heightens the emotional impact and enjoyment of listening to great music while elevating even the most sophisticated of space with its ‘art object’-like appearance. LG’s new LG TONE Free earbuds (model T90) are on the show. The new earbuds boast the perfect combination of high-quality sound, user-centric features and a design that delivers a more comfortable fit. LG TONE Free earbuds are the world’s first wireless earbuds to support Dolby Head Tracking across all content and devices. Dolby Head Tracking automatically recalibrates the sound whenever the user moves their head, ensuring a more immersive audio experience whether they’re listening to music, watching movies or playing games. The new earbuds also feature advanced Active Noise Cancellation (ANC) and LG’s comfort fit design, helping to provide users with the ultimate sound experience. Visitors to IFA can check out the brand-new LG TONE Free fit earbuds (model TF8) as well. A great choice for those who lead an active lifestyle, TONE Free fit have a unique design that incorporates SwivelGrip technology, which helps keep the earbud firmly but comfortably in the ear during even the most vigorous workouts. IP67 rated, LG’s new earbuds can stand up to tough exercise sessions and harsh environmental conditions, providing proven resistance to rain, splashes, sweat and dust. LG TONE Free fit earbuds also make excellent companions for day hikes or working on projects in the yard, keeping the music coming for up to 10 hours on a single charge. With supreme sound and unique designs, the latest audio products from LG on show at IFA 2022 are a treat for the ears and eyes. To keep up with all the news and announcements from LG, stay tuned to Beyond News. # # # View the full article

Addition of Blacknut, Utomik and New ‘Gaming Shelf’ on Latest LG TVs Showcases Company’s Commitment to Putting Gamers’ Needs First SEOUL, Sep. 5, 2022 — LG Electronics (LG) is expanding the gaming experience on its latest TVs, adding new cloud-gaming services to give users more choice, and a UI update that makes it easier to get in the game. These latest upgrades are representative of LG’s continuing commitment to bringing gamer-centric content and capabilities to its industry-leading TVs. Requiring no PC, console or game installations, cloud-gaming platforms make gaming more accessible than ever. Blacknut and Utomik Cloud, arriving on LG TVs in September and November, respectively,1 deliver a wealth of titles spanning classic AAA games, indie favorites, story-driven adventures, sports, strategy and more. Via monthly subscriptions, the two apps offer users the ability to select and instantly play any game from their extensive catalogs – both of which welcome new titles monthly. Blacknut presents subscribers with over 500 PC and console games, with the greatest variety of premium content for all members of the family and with up to five players’ profiles. The Blacknut catalog offers the largest collection of racing and sports games in the cloud gaming space, but also critically acclaimed hits, such as Metro Exodus, Overcooked and a vast collection of Disney games. Utomik Cloud boasts a curated and growing selection of 100+ games from its 1,300+ PC games library covering diverse genres with indie favorites like Coffee Talk, My Time at Portia and Turnip Boy Commits Tax Evasion among the platform’s many highlights. The new cloud gaming apps will be arriving starting this month on the LG Apps Store on LG TVs running webOS 6.0 and webOS 2022. And thanks to LG’s newly updated gaming UI, users will soon be able to find a range of popular cloud gaming services on the convenient Gaming Shelf,2 which can be easily found on the new Home Screen. Select NVIDIA GeForce NOW titles are already accessible from the Gaming Shelf. The ability to access games from Google Stadia and other gaming services via the Gaming Shelf will be added to LG TV in future updates. # # # 1 Blacknut will be available on applicable LG Smart TV models in the UK, France, Germany, Austria and Switzerland from September, in North America later this year, and in more regions worldwide by the first quarter of 2023. Utomik Cloud will launch starting in November in the US, the UK, Ireland, Germany, The Netherlands, Belgium and Luxembourg. 2 Gaming Shelf is available globally for LG Smart TV models running webOS 6.0 and webOS 2022. View the full article

With an Integrated NFT Market Place and Offering Safe, Secure Payment, LG Art Lab Provides Compelling, New Way to Enjoy and Trade Digital Art on LG’s Premium TVs SEOUL, Sep. 5, 2022 — LG Electronics (LG) has launched its very own non-fungible token (NFT) platform, LG Art Lab. Now available in the U.S. on the company’s TVs running webOS 5.0 or later, and accessible directly from the Home Screen, the new platform enables users to buy, sell and enjoy high-quality digital artwork. Delivering outstanding picture quality and offering several, large screen sizes to choose from, LG’s state-of-the-art TVs are the perfect medium for displaying one’s NFT collection. A convenient, one-stop solution for viewing and trading NFTs at home, the platform includes the LG Art Lab Drops feature, which profiles artists and previews new works coming soon to the platform. Meanwhile, the real-time Live Drops countdown ensures users never miss an opportunity to acquire a ‘just dropped’ NFT. LG’s new platform, based on the Hedera network, the most used, sustainable, enterprise-grade public ledger for the decentralized economy, makes buying and selling as simple as possible, incorporating onscreen QR codes that let users quickly complete transactions via Wallypto – the company’s crypto-currency wallet for smartphones. Once purchased, an NFT can be traded on LG Art Lab Marketplace, where users can easily view transaction history, while in My Collection they can admire all of their owned artworks. When displayed on the cinematic, 16:9 aspect ratio screens of LG’s TVs, NFTs come fully to life – especially on the company’s OLED TVs, which leverage self-lit pixels to deliver infinite contrast, inky blacks and exceptional color accuracy. A treat for fans of contemporary art, LG Art Lab welcomes the first-ever digital artwork from well-known sculptor Barry X Ball. Famous for reinterpreting classical and modernist sculptures using the latest 3D scanning and printing technologies, as well as traditional techniques, Barry X Ball is now making his exciting debut in the world of NFT art with unique ‘Metal’ series digital works. The first of these NFT masterpieces, which perfectly capture all the textures, details and materials – including precious metals and gemstones – used in the artist’s remarkable sculptures, will be available via the platform’s LG Art Lab Drops feature in the next weeks, with “Stone” series and other artists’ works to be added on a monthly basis. With their immaculate picture quality and stylish, minimalist aesthetic, LG’s next-gen TVs have featured in several high-profile events on the art world calendar, including the recently-held Frieze Seoul. To find out more about LG Art Lab, please visit www.lgartlab.com. # # # View the full article