News Reporter

LG is dedicated to enriching the lives of people in the communities where it operates. Recently, LG offices in Vietnam and Thailand made significant contributions by donating various LG products to support local initiatives. These acts of generosity underscore LG’s global commitment to corporate social responsibility and demonstrate the positive impact a company can have when it invests in the well-being of its local communities. In Vietnam, the Lunar New Year, or Tet, is a time of family reunions and shared experiences, with television playing a central role in these celebrations. To enhance the Tet experience for the people of Yen Bai Province, LG Vietnam donated 40 LG TVs to families who suffered significant losses during Typhoon Yagi. As part of its annual campaign, “Tet Nha la Tet Nhat” (Family Tet is the Best Tet), LG Vietnam extended support to 40 households facing severe hardships, including families of war veterans and those with meritorious services to the revolution, in the districts of Van Yen, Luc Yen and Tran Yen. No district suffered the wrath of Typhoon Yagi more than Van Yen, where the natural disaster destroyed vast areas, damaging, eroding or completely destroying countless houses. Large stretches of cropland along the rivers and streams were submerged in deep water, causing havoc to the lives and livelihoods of the locals. Last year, LG Vietnam operated mobile and stationary laundry stations to provide much-needed assistance to these people. Since Tet 2024, LG kicked off the “Tet Nha la Tet Nhat” campaign, named after the respected proverb “Tet Nhat.” “Tet” represents a meaningful time of year when Vietnamese people prepare the best for their families, while “Nhat,” meaning “best,” aligns with LG OLED TV’s global leadership and the world-class quality of its advanced products. The Year of the Snake marks 30 years of LG’s presence in Vietnam, symbolizing a deep commitment to continuous innovation and creative solutions for smart living. This milestone reflects LG’s dedication to improving the lives of Vietnamese customers and fulfilling its Life’s Good vision. In Thailand, LG recently donated 50 LG gram laptops to the Thailand Collaboration for Education (TCFE) program, an initiative of the Yuvabadhana Foundation. This donation, valued at over 2,301,000 baht (USD 68,000), will benefit over 400 students at Nikomphimaisuksa School in Nakhon Ratchasima province and Piyabut School in Lopburi province, both of which lack adequate computer equipment for effective digital learning. The donated laptops are high-performance, lightweight LG gram models equipped with Intel Core Ultra 5 Processors, making them ideal for modern AI software applications. Students in lower secondary school (Mathayom 1-3) will use these laptops to access digital curricula in science, mathematics and English. Upper secondary students (Mathayom 4-6) will leverage the laptops’ AI capabilities for advanced learning, including data analysis and enhanced comprehension. The TCFE program aims to reduce educational inequality and promote sustainable education in Thailand by focusing on four key areas: educational accessibility, teaching and learning quality development, life skills and moral cultivation and nutrition support. LG’s laptop donation directly supports two of these areas: improving access to education by providing equipment to remote schools and enhancing teaching and learning quality by enabling digital curriculum implementation. This donation reflects LG’s belief in the transformative power of AI in education and its commitment to ensuring all Thai youth have access to this technology. The company views this donation as part of its ongoing support for AI education in Thailand, which includes equipment donations, expertise sharing and future initiatives. From providing essential appliances to enhancing educational opportunities, LG Vietnam and LG Thailand are actively making a difference in the lives of those around them. To learn more about the activities of LG offices around the globe, visit the LG Newsroom. Contributed by LG Vietnam and LG Thailand # # # View the full article

Comprehensive Suite of Innovative Heat Pumps and Chillers Highlights Company’s Commitment to Meeting Customers’ Varied Needs SEOUL, Feb. 10, 2025 — LG Electronics (LG) is showcasing its latest heating, ventilation and air conditioning (HVAC) solutions at the AHR Expo 2025 in Orlando, Florida, from February 10-12. Aligned with the global shift toward decarbonization and the increasing demand for electrification technologies in the HVAC market, LG’s expanded HVAC lineup offers tailored solutions for diverse commercial and residential environments. LG’s comprehensive portfolio of HVAC components, also on display at the AHR Expo, further demonstrates the company’s enduring commitment to innovation, quality and sustainability. Visitors to the LG HVAC booth can explore a full range of electrification solutions based on the company’s high-efficiency inverter heat pumps. Equipped with Inverter Scroll Compressors, the entire LG Inverter Heat Pump lineup (all capacities) has earned ENERGY STAR® certification. The latest LG Inverter Heat Pumps, customized for the North American residential market – where single-family houses with high ceilings are common – deliver powerful, efficient and reliable cooling and heating. These versatile solutions also utilize embedded communication kits to ensure seamless compatibility with multiple types of indoor units including A-Coils and Furnace systems. The newly introduced LG Inverter Heat Pump Water Heater leverages the company’s DUAL Inverter Heat Pump technology to achieve maximum efficiency and offers convenient smart control via integration with the intuitive ThinQ app. Additionally, visitors to the LG booth can check out the award-winning LG Residential Cold Climate Heat Pump. This innovative product, which received the 2025 AHR Innovation Award in the Sustainable Solutions category, is both ENERGY STAR® and COLD CLIMATE ENERGY STAR® certified. Designed specifically for colder regions, LG’s heat pump employs an upgraded refrigerant circuit and powerful compressor that enable effective operation in temperatures as low as negative 35 degrees Celsius (negative 31 degrees Fahrenheit). It also provides the Low Heating feature, which prevents pipes from freezing in icy weather conditions by maintaining a temperature of approximately 10 degrees Celsius (50 degrees Fahrenheit). The cutting-edge heat pump was developed in collaboration with the LG-led Global Heat Pump Consortium. For commercial facilities, the upgraded Multi V i Variable Refrigerant Flow (VRF) solution incorporates a larger heat exchanger for a more powerful performance. Ideal for customers seeking to reduce their carbon footprint, LG’s intelligent VRF is a precision multi-zone temperature control solution that uses R32 refrigerant, which has a low Global Warming Potential (GWP) of 675. As well as being compliant with restrictions on refrigerant usage that have recently come into force,* the Multi V i implements advanced safety systems, including refrigerant leak prevention measure, and offers installation flexibility through its highly adaptable design. One of the world’s leading providers of chillers, LG is introducing the Oil-Free Inverter Centrifugal Chiller at AHR Expo 2025. This impressive solution combines the company’s latest advancements in chiller technologies and thermal management systems. Applying LG’s state-of-the-art magnetic bearing technology, LeviTech, the new Centrifugal Chiller presents improved overall energy efficiency while also enhancing part-load efficiency through the inverter system. Furthermore, the Centrifugal Chiller provides a reliable supply of chilled water with support from LG’s bearing protection and fast recovery features. Demonstrating LG’s commitment to staying ahead of changes to international refrigerant regulations, the new model is available in variants employing low-GWP refrigerants such as R513A, R1233zd and R1234ze. Located next to the HVAC booth, the Component Solutions booth highlights LG’s new lineup of compressors and motors. The company’s Scroll Compressor lineup has been expanded to target both the commercial and residential HVAC markets. By implementing innovative scroll compressor design and developing high-efficiency motors and advanced core technologies, LG continues its efforts to ensure the quality and safety of its solutions. Moreover, the company is unveiling its comprehensive lineup of compressors for Cold Climate Heat Pumps (CCHP) at this year’s AHR Expo. LG has been working tirelessly with various HVAC manufacturers to produce advanced CCHP compressors and has participated in the U.S. Department of Energy’s Cold Climate Heat Pump Technology Challenge, where it showcased the exceptional capabilities and quality of its specialized heat pumps and compressor technology. LG’s Component Solutions business will continue to invest in strengthening strategic relationships with major HVAC manufacturers. Through the continuous introduction of innovative technologies that anticipate market shifts, LG aims to reinforce its position as the industry leader in HVAC components. “The LG HVAC solutions displayed at AHR Expo 2025 underscore our firm commitment to innovation, and to leading the industry’s transition toward decarbonization and electrification,” said James Lee, president of the LG ES Company. “As a leading global brand, we remain dedicated to delivering efficient and sustainable HVAC technologies and solutions tailored to diverse customer needs and environments.” LG welcomes AHR attendees to experience its innovative HVAC technologies first-hand by visiting booth #6643 in the Orange County Convention Center. # # # * As of January 1, 2025, certain technologies can no longer use high global warming potential (GWP) hydrofluorocarbons (HFCs) or HFC blends. Prohibitions apply to the manufacture, distribution, sale, installation, import and export of products containing restricted HFCs and on the installation of new systems that use restricted HFCs. View the full article

In today’s fast-evolving digital landscape, technology continues to redefine how businesses engage with their audiences. To stay ahead, companies are embracing innovative content creation methods that deliver immersive, high-quality experiences, capturing attention and driving deeper engagement. LG has taken a major leap forward in content production with the launch of its state-of-the-art virtual production studio at its North American headquarters in New Jersey, USA. A potential first in the consumer electronics industry, this in-house content lab empowers LG with advanced tools to produce premium-quality content that reflects its diverse product portfolio, emphasizing efficiency and sustainability. At the core of the LG Virtual Production Studio is the company’s award-winning commercial LED display technology, featuring a 1.5mm pixel pitch display spanning two walls. This setup enables immersive, cost-effective and flexible content creation, complemented by cutting-edge technologies from LG’s partners, including the Megapixel HELIOS Controller and Mo-Sys Camera Tracking Solutions/Server. Further strengthening its capabilities, LG recently acquired a stake in Mo-Sys Engineering, a leading developer of virtual production solutions and camera robotics. This collaboration seamlessly integrates LED displays and controllers with Mo-Sys’s XR technology to create a comprehensive XR solution. In the LG Virtual Production Studio, the HELIOS Controller allows multiple users to operate the Mo-Sys Camera Tracking Solutions/Server platform in real time without the need for additional software. The studio significantly enhances production efficiency by reducing set build times. Advanced features such as parallax motion and real-time rendering enhance realism and adaptability, offering greater creative flexibility, increased content output and cost savings. Looking ahead, the studio plans to produce episodic content and collaborate with brands, further reinforcing LG’s commitment to innovative storytelling. Beyond creative benefits, virtual production reduces the need for costly physical sets and on-location shoots, minimizing environmental impact while streamlining production workflows. This shift helps reduce environmental impact while making content creation faster and more adaptable to a variety of creative demands. The LG Virtual Production Studio features a 25-foot, two-wall display constructed from two large 1.5mm pixel pitch LG MAGNIT Studio Series LBAG015-G3 Direct View Micro LED displays, positioned at a 90-degree angle. Despite being a compact 1,000-square-foot space – small compared to conventional studios – this setup delivers limitless creative possibilities with ultra-realistic backgrounds and seamless special effects. Unlike traditional LED displays with wider pixel pitches that require large studios to avoid visible pixels, LG MAGNIT technology enables high-quality content creation within a compact footprint. LG’s global in-house creative agency, HSAD, plays a pivotal role in maximizing the studio’s potential, leveraging its cutting-edge tools to craft compelling narratives that resonate with diverse audiences. The establishment of this advanced studio marks a significant milestone for LG, underscoring its commitment to innovation and sustainability in content creation. By investing in an in-house virtual production studio, LG is redefining creativity – producing high-quality content faster with less environmental impact and new levels of creative freedom. To learn more about Studio Series LBAG015-G3 Direct View Micro LED displays, visit lg.com/global. # # # View the full article

Perfect for Any Living Environment, Company’s Latest Air Purifier Presents a Chic, Compact Design and Superb Air Purification Performance SEOUL, Feb. 6, 2025 — LG Electronics (LG) is introducing the LG PuriCare AeroHit, an advanced air care solution designed to seamlessly integrate into any living space while delivering superb indoor air quality. Boasting advanced purification capabilities, convenient features and a modern, minimalist aesthetic, the AeroHit brings both comfort and style at home. The LG PuriCare AeroHit delivers fresher, safer air at home with its Aero Series H Filter – a multi-layer “360-degress” filtration system that effectively reduces dust particles, odors, viruses and allergens while also absorbing various airborne pollutants. In addition, its Particulate Matter (PM) 1.0 sensor* detects ultrafine dust as small as 0.01 micrometers, enabling real-time air quality monitoring. The AeroHit automatically adjusts its purification performance to maintain optimal indoor conditions. Setting itself apart from conventional air purifiers, the AeroHit features an ultra-slim, space-saving design that would fit effortlessly into even the smallest rooms. Its muted matte finish complements a variety of interior styles, while the integrated LED display provides intuitive control and air-quality updates. Along with the standard model, LG is launching the PuriCare AeroHit Pet, designed specifically for pet-friendly households. “The AeroHit combines outstanding air purification performance with a stylish, space-saving design, embodying our commitment to innovative air care solutions for a better life at home,” said Hong Sun-yeul, head of LG’s Air Care Business Division. “LG will continue to address the needs of customers by developing products that foster healthier and more comfortable living environments.” # # # * The PM 1.0 sensor provides real-time air quality updates that can be monitored on the display or via the mobile app. View the full article

Company Gains Global Acclaim for Functional Safety and Reliability, Strengthening its Position in the Automotive Semiconductor Market SEOUL, Feb. 5, 2025 — LG Electronics (LG) has developed a high-performance automotive Micro Controller Unit (MCU) that has garnered global recognition for its functionality, safety and reliability. Building on its previous success in creating exclusive chips for AI home appliances and smart TVs, LG is now accelerating its AI semiconductor design and development in the mobility sector. Recently, LG obtained ISO 26262 certification from TÜV Rheinland, a renowned German testing and certification organization, for its automotive MCU. This certification, established by the International Organization for Standardization (ISO), is an international standard for functional safety in automotive applications. It rigorously verifies the safety and reliability of electrical and electronic systems in vehicles to prevent accidents caused by system failures. LG had previously received ISO 26262 certification for its automotive semiconductor development process, and the high-performance MCU developed under this process has also been recognized for its excellence in functional safety. This MCU, LG’s first self-developed automotive semiconductor, is designed for infotainment applications, such as monitoring Audio, Video and Navigation (AVN) systems and providing stable control of in-vehicle communications. LG possesses foundational technologies in all areas of automotive semiconductor design, implementation and verification, and through the acquisition of this certification, the company has secured high reliability in functional safety. To proactively respond to the mobility market’s transition toward software-defined vehicles (SDV), LG continues to strengthen its automotive semiconductor development capabilities. The company plans to advance its technology to meet the complex and sophisticated requirements of the future mobility sector. “LG’s vehicle components and solutions, autonomous driving technology and content services are recognized in the global market,” said Jin-gyeong Kim, head of LG’s SoC R&D Center. “We plan to enhance our competitiveness in the future mobility sector by strengthening our automotive semiconductor development process and design capabilities.” LG continues to achieve qualitative growth in its automotive components business, including infotainment, electric vehicle components and automotive lighting. The company is also expanding its automotive business into service areas with Advanced Driver Assistance System (ADAS) and Automotive Content Platform powered by webOS. Previously, LG received certification from TÜV Rheinland for the development processes of “components for autonomous vehicles” and “vehicle media components,” such as ADAS, cameras, infotainment systems and vehicle displays. # # # View the full article

Company Continues to Strengthen Its Industry Leadership With Advanced Commercial Display Technologies and Customized Solutions SEOUL, Feb. 4, 2025 — LG Electronics (LG) is unveiling its latest digital signage innovations at Integrated Systems Europe (ISE) 2025, taking place in Barcelona, Spain, from February 4-7. LG’s exhibition booth, themed “Customized Solutions, Optimized Growth,” features dedicated zones for business sectors including retail, corporate, education, transportation and hospitality. The tailored display solutions on show leverage the company’s state-of-the-art technologies to meet the diverse needs of B2B clients and enhance and expand the customer experience. Presenting Elevated Visual-spatial Experiences with LG’s AI-powered Kinetic LED LG is set to capture the attention of ISE visitors with its gigantic “shape-shifting” Kinetic LED display. Installed at the entrance of the company’s exhibition booth, the Kinetic LED employs cutting-edge AI technology to enthrall, entertain and amaze. The impressive screen, composed of 88 connected LED panels, measures 7,180 x 4,090 millimeters. Combining LEDs and mirrors, the cube-shaped modules that make up the Kinetic LED can rotate 360 degrees horizontally to create dynamic and mesmerizing movements. Visitors to LG’s booth can also enjoy an AI-powered “image transformation” experience with the Kinetic LED. After they’ve taken a photo with their smartphone and uploaded it via scanning the provided QR code, their picture is transformed by LG’s generative AI into a Pop Art-style image, which is then displayed on the Kinetic LED. This fun, interactive feature, developed by LG and its Kinetic solution partner, Easywith, serves as an engaging advertising solution that invites direct participation from audiences. In addition to the captivating Kinetic LED, LG is showcasing a wide range of advanced technologies developed in collaboration with its domestic (South Korean) and global partners. Among LG’s key partners are Triplet, an AI-driven customer behavior analytics company; Kokomo 24/7, a firm specializing in school access management and emergency response solutions; and companies such as Megapixel VR, Mo-Sys Engineering and Brompton Technology – industry leaders in the areas of broadcast equipment and virtual production. LG is also teaming up with corporate video conferencing solutions providers Logitech, Cisco and Crestron, and signage-specific content management solutions provider, BrightSign, to demonstrate the latest innovations in collaboration technology. Upgraded LG MAGNIT Micro LED Displays to Meet Growing B2B Demand for Ultra-High-Definition Screen Solutions LG has upgraded its acclaimed LG MAGNIT micro LED displays to improve ease of installation, content compatibility and energy efficiency. Thanks to a new design, installers can now adjust the spaces between LED modules from the rear of the display; a task that could only be performed from the front on previous models. Additionally, compatibility with content controllers has been enhanced to ensure optimal colors and image quality, while standby power consumption has been reduced by up to 98 percent compared to earlier models, significantly improving overall energy efficiency. LG’s latest innovations in micro LED technology, including the newest MAGNIT solutions, can be found in the dedicated LED Tech Zone. Introducing LG’s High-Brightness Outdoor Signage with Anti-Discoloration At ISE 2025, LG is debuting its high-brightness outdoor signage solutions featuring the company’s own Anti-Discoloration technology. On show to the public for the first time, this advanced tech helps to protect LG’s high-brightness signage for outdoor spaces against the negative impacts of screen-yellowing – a common issue caused by prolonged exposure to direct sunlight. In 2024, LG’s Anti-Discoloration technology became the first solution of its kind to receive verification from Underwriters Laboratories (UL), the globally respected standards and testing organization. To highlight its impressive lineup of customized displays with yellowing-resistant tech, LG has set up a number of simulated outdoor environments within its ISE booth, such as a bus stop, sports stadium and a drive-thru restaurant. Comprehensive Display Solutions for Retail: From Customizable Kiosks to Fire-Safe Digital Signages with Flame-Resistant Casing In the Retail Zone of LG’s ISE booth, visitors can explore a comprehensive selection of solutions tailored for retail environments. The display includes LG’s versatile and easy-to-install second-generation modular kiosks, as well as three digital signage models (US5P, UV5N and UP5Q) that feature outer casings certified to meet stringent international fire safety standards (BS476 in the UK and EN13501-1 in the EU).* LG’s booth also features the full lineup of LG CreateBoard solutions tailored for both educational and corporate settings. The lineup consists of three models: LG CreateBoard Pro, LG CreateBoard and LG CreateBoard Core, each designed to cater to a variety of user requirements. The LG CreateBoard Pro stands out as the premium model, offering advanced features for enhanced performance, while the LG CreateBoard Core delivers essential functionality in a cost-effective package. Additionally, LG is putting the spotlight on LG Business Cloud, an online platform enabling the convenient, centralized management and operation of the company’s commercial displays. Collectively, the innovations on display at ISE 2025 emphasize LG’s commitment to technological excellence and its dedication to delivering innovative solutions that empower businesses and enhance user experiences. “LG is committed to providing commercial display solutions tailored to the specific needs of diverse business environments,” said Park Hyoung-sei, president of the LG Media Entertainment Solution Company. “As a leader in the B2B market, our goal is to deliver innovative solutions that elevate the value of commercial, public and educational spaces, while also enabling transformative customer experiences and supporting the growth and success of our clients.” # # # * Tested for flame spread and fire resistance by global testing organizations SGS and TÜV Rheinland, with certifications covering a total of 22 LG digital signage models. View the full article

LG has recently embarked on a global brand refresh, redefining its iconic Life’s Good tagline for a new generation. This vision is being extended to LG in Australia and New Zealand (LGANZ), where the company is embracing its global ESG strategy under the theme: A Better Life for All. Grounded in the belief that Life’s Good when we Do Good, LG has committed to six Do Good missions. These span from achieving carbon neutrality in its operations to designing inclusive products that can be enjoyed by everyone, regardless of their abilities. Together, these efforts reinforce LG’s mission to create meaningful connections and empower individuals to make a difference. Recognizing that creating meaningful change is a group effort, LGANZ partnered with Taronga Conservation Society Australia, combining technological innovation with conservation expertise to drive impact. The partnership represents a shared vision to amplify positive impact and inspire others to join the movement. It’s about making doing good a daily habit, proving that small actions can drive significant change, with everyone playing a part in creating a better life for all. As part of the partnership, LG is the first-ever presenting partner of Taronga’s Hatch Accelerator Program, the world’s only zoo-led startup incubator. Supported by LG, Hatch reimagines what’s possible in conservation innovation through a 14-week program designed to help ecopreneurs tackle some of the planet’s most critical environmental and conservation challenges. The 2025 Hatch cohort, accelerated by LG, will participate in masterclasses, workshops, and receive mentorship from Taronga and LG’s extensive networks. Participants will also gain investor training and pitch readiness, equipping them to bring their visionary solutions to life. To bring this mission closer to home, LG hosted its 2024 Reinvent Day for its Australia and New Zealand teams – a dynamic brand immersion event streamed live from LGANZ’s NSW office in Parramatta to offices across the country and across the ditch in Auckland, New Zealand. The event was designed to educate and inspire employees, providing a deeper understanding of LG’s global ESG strategy and its alignment with local initiatives. Employees were introduced to the partnership with Taronga Conservation Society Australia through various activities, including an inspiring panel discussion with wildlife activist Tyson Mayr, LGANZ leaders Gemma Lemieux and Louise Annetts, Hatch Program Director Christie Gazal and Taronga’s Education Director Paul Maguire. Together, they explored how purposeful choices and collective action can drive meaningful change, reinforcing the idea that doing good enriches both the planet and our own wellbeing. Beyond education, LG encouraged employees to take action through various initiatives. This included the announcement of an upcoming volunteer beach clean-up with Taronga Zoo, the opportunity to “e-Dopt” a Taronga Zoo animal, while LG donated AUD 10,000 to support Taronga’s Red Panda conservation efforts, exemplifying LG’s commitment to doing good. LG also launched its internal LG Lifestylers program, encouraging employees to become brand advocates and share how LG’s innovations and initiatives are creating joy and meaningful moments in their own lives. Yet, this is not a new direction for LGANZ. For years, it has demonstrated a commitment to making a difference through initiatives like the LG Local Legends Program and disaster relief efforts, donating over AUD 1.7 million to communities in need. The partnership with Taronga Conservation Society Australia represents the next step in LG’s journey, demonstrating how even small actions can create a ripple effect and empower people to contribute to a better future. By embodying the principle that Life’s Good when we Do Good, LG invites customers, employees and partners to join a movement that goes beyond products. Together, LGANZ and Taronga Conservation Society Australia are shaping a future, rooted in optimism, sustainability and positive impact. Let’s make life better, one action at a time. To find out more about the LGANZ and Taronga Conservation Society Australia partnership, please visit: www.lg.com/au/DoGood. Contributed by LG Australia and New Zealand # # # View the full article

The New DUALCOOL AI Air Presents Optimal Comfort and Groundbreaking Convenience with Innovative Air Conditioning Solutions SEOUL, Jan. 28, 2025 — LG Electronics (LG) is unveiling its newly upgraded residential air conditioner, the DUALCOOL AI Air. Leveraging the company’s enhanced AI Core-Tech, the new model delivers exceptional comfort, energy efficiency and air care with unparalleled convenience. The latest DUALCOOL AI Air offers an optimized air conditioning environment customized to each user’s preferences. Powered by the AI DUAL Inverter, the system detects the ambient temperature of the space and intelligently adjusts temperature, airflow direction and speed accordingly for consistent comfort. The AI Air mode features the Human Detecting Sensor, which precisely tracks the user’s location and learns usage patterns through spatial analysis by the ThinQ app to create the most efficient airflow pathway.1 The function also automatically adjusts the settings to create a comfortable indoor environment, delivering direct airflow for fast cooling or heating and transitioning to Soft Air mode with indirect airflow when the room reaches the ideal temperature. In addition, the new model features Sleep Timer+, which analyzes user preferences and sleep patterns to provide a relaxing sleep environment. To ensure a restful night, Sleep Timer+ sets the ideal temperature and operates quietly during sleep hours. The DUAL Vane system and Soft Air function further improve airflow control for maximized comfort. The DUALCOOL AI Air also employs an array of energy-saving features, reducing energy consumption with unparalleled convenience. Its AI kW Manager enables users to control electricity use by setting and monitoring usage limits. The Human Detecting Sensor and Window Open Detection allows the air conditioner to swiftly sense changes in the room, activating energy-saving mode when the space is unoccupied or if the temperature suddenly fluctuates. Moreover, the new DUALCOOL AI Air simplifies clean air management with its All Cleaning mode, which can be activated with a single tap in the ThinQ app. This mode performs a full maintenance cycle, including condensed water generation and Freeze Cleaning to remove contaminants from the evaporator, as well as Auto Clean+ which automatically dries the interior of the air conditioner. This cycle is complemented by a multi-step filtration process. For even fresher, cleaner air, users can activate the Plasmaster Ionizer++, which can eliminate up to 99.9 percent of adhering bacteria,2 effectively capturing dust, bacteria and debris. “The LG DUALCOOL AI Air exemplifies our dedication to enhancing indoor temperature control with latest air conditioners,” said James Lee, president of the LG ES Company. “We are committed to advancing our state-of-the-art AI technology to shape the future of innovative air conditioning solutions.” # # # 1 The radar sensor has a range of up to 5 meters, but the effective range may vary depending on the product’s installation and usage environment. 2 Verified by TÜV Rheinland for its ability to remove up to 99.9 percent of adhering bacteria, including Staphylococcus aureus, Escherichia coli and Pseudomonas aeruginosa, in the test room of 30 meters3. View the full article

Recognition for LG Spans Across Media Entertainment, Home and B2B Categories LAS VEGAS, Jan. 24, 2025 — LG Electronics (LG) once again was honored with numerous awards and accolades across multiple categories, including media entertainment, home and B2B solutions from leading publications and tech experts. Highlighting LG’s honors at CES 2025 were more than 100 CES Innovation Awards including three Best of Innovation Awards for the 83-inch LG OLED evo G5 TV (Video Displays), UltraGear Bendable Gaming Monitor 45GX990A (Gaming & eSports, Imaging) and Pet Care Zone (Pet Tech & Animal Welfare). The new LG SIGNATURE over-the-range Smart Microwave is turning heads at CES 2025 Wednesday, Jan. 8, 2025, in Las Vegas. LG’s latest innovation in TV, the LG OLED evo G5 was also honored by CNET Group with its “Best of CES” honor in the display category. As the official media partner of the Consumer Technology Association (CTA), the award is considered the official award program for CES. LG Media Solutions’ portfolio has earned a series of Best of CES 2025 awards in prolific tech-publications such as Tom’s Guide, PCMag, The Verge and more. Highlights include: the MyView Touch&Move (32U889SA) earning Best of CES 2025 from TechRadar, recognized for its exceptional versatility and user experience. The LG StanbyME 2 was honored as the “Best sequel” by The Verge, celebrating its cutting-edge design and unique functionality. Mashable named the LG G5 OLED evo TV as one of the Best of CES 2025, praising its groundbreaking picture quality and immersive viewing experience. Additionally, USA Today included the LG SIGNATURE OLED T in its 50 Top Picks for CES 2025. Developed in collaboration with multi-platinum musician and tech entrepreneur will.i.am, the LG xboom Grab speaker took home an Editor’s Choice award in the Audio & Video Category of Techlicicious’ CES 2025 lineup. Combining will.i.am’s visionary approach to music with LG’s leading audio expertise, the xboom Grab produces exceptional sound quality in a sleek, portable design. The “xboom by will.i.am” audio products deliver high-impact sound and bold aesthetics, making it a game-changer in the world of portable audio. LG Home Solutions has garnered widespread recognition at CES 2025 for its innovative products, with several standout awards highlighting its cutting-edge designs and functionality. Mashable’s CES 2025 Highlights: What We’ve Seen So Far accolade went to the LG AeroCatTower, celebrated for its sleek design and powerful air filtering capabilities. The LG Counter-Depth MAX Zero Clearance Refrigerator earned the TWICE CES Picks Award, lauded for its space-saving features and smart technology. 9to5Toys named the LG Indoor Gardening Appliance Best of CES 2025, acknowledging its advanced features that bring gardening into the home with ease and efficiency. Additionally, both Apartment Therapy and The New York Times selected the LG Signature Over-the-Range Microwave as a Best of CES 2025 pick, recognizing its premium design and intuitive features that elevate the kitchen experience. LG’s latest innovations have also received widespread recognition across top media outlets. Bloomberg, CBS News, Forbes and the New York Post have lauded LG’s groundbreaking products, further emphasizing the company’s impact on consumer technology and design, praising their cutting-edge features and design. Highlights from LG’s over 100 awards and recognitions earned at CES 2025 include: LG OLED evo G5 Highlights CNET: Best in Show, All the Eye-Popping Tech That’s Wowed Us at CES 2025, The 32 Gadgets and Ideas We Can’t Stop Thinking About, Best of CES Winners ZDNet: Best TVs of CES 2025, 24 most impressive products from CES 2025 Wired: 11 More of the Most Fun Things We’ve Seen at CES Tom’s Guide: Best of CES 2025, The 8 best TVs of CES 2025 Mashable: Best of CES 2025 LG StandbyME 2 Highlights Mashable: CES 2025 highlights: What We’ve seen so far USA Today: LG’s StanbyMe 2 smart TV is a real head-turner The Verge: The weirdest tech at CES 2025, The best stuff we’ve seen at CES so far, Best Sequel PC World: Best of CES 2025, The 10 best monitors of CES 2025, Best Monitors of CES 2025 TechRadar: Best of CES 2025 LG UltraGear Bendable Gaming Monitor (45GX990A) Highlights CTA: CES Best of Innovation Award; Gaming & eSports, CES Honoree; Gaming & eSports TechRadar: Best of CES 2025 BGR: Best of CES 2025 9 to 5 Toys: Best of CES 2025 CNET: All the Eye-Popping Tech That’s Wowed Us at CES 2025 LG AeroCatTower Mashable: CES 2025 highlights: What We’ve seen so far, CES 2025: LG’s aur-purifying cat tower is purrfect for pet owners The Verge: The weirdest tech at CES 2025, The best stuff we’ve seen at CES so far Robb Report: Best of CES 2025, The Best, Wildest and Weirdest Things We Saw at CES This Year CNET: The 32 Gadgets and Ideas We Can’t Stop Thinking About LG Signature Smart Instaview Microwave CNET: LG Built the Perfect Fancy Microwave for Social Media, CES 2025: 20 New Products and Ideas We’re Obsessed With, Most Innovative New Products From CES 2025: Rollable Laptop, Solar Car, More, All the Eye-Popping Tech That’s Wowed Us at CES 2025, The 32 Gadgets and Ideas We Can’t Stop Thinking About The New York Times: Best of CES 2025 The Kitchn: Best in show 2025 For more information on LG’s award-winning products at CES 2025, visit www.LG.com. # # # View the full article

Strategic Investment Aims to Accelerate Innovation Across LG’s Commercial, Home and Industrial Robot Solutions SEOUL, Jan. 24, 2025 — LG Electronics (LG) has taken a significant step in advancing its robotics capabilities by securing a majority stake in Bear Robotics, a prominent Silicon Valley-based startup specializing in AI-driven autonomous service robots. This acquisition aligns with LG’s strategy to strengthen its presence in the robotics sector, a key growth area for the company. On January 22, LG’s board of directors exercised a call option to acquire an additional 30 percent stake in Bear Robotics. This follows an initial investment of USD 60 million in March 2024, which secured LG a 21 percent stake and a call option agreement for up to an additional 30 percent stake. Upon completion of the call option exercise, LG will hold a controlling 51 percent stake in Bear Robotics, effectively incorporating it as a subsidiary. As part of this strategic move, LG’s commercial robot business, primarily centered around “LG CLOi Robots,” will be integrated with Bear Robotics. The key management team of Bear Robotics, including CEO John Ha, will remain in place to ensure stable business continuity and will continue to focus on creating synergies in LG’s commercial robot business. Founded in 2017, Bear Robotics has gained recognition for its AI-powered indoor delivery robots, catering to markets in the United States, South Korea and Japan. The company is noted for its expertise in distributed multi-robot control, remote fleet management system and AI-powered robot platform. LG aims to expand its presence in the commercial robot market through Bear Robotics. Concurrently, LG intends to leverage its AI and manufacturing expertise to reinforce its home and industrial robot businesses. The home robot segment will be spearheaded by the LG Home Appliance Solution Company, a renowned industry leader. The company’s focus will be on delivering a holistic experience where home robots, powered by LG’s Affectionate Intelligence, can astutely discern the well-being of family members and seamlessly integrate with home appliances and services. A prime illustration of this vision is the Self-driving AI Home Hub (project name: Q9), slated for release within the year. The Q9 harnesses multimodal sensing capabilities, encompassing voice, sound and image recognition, coupled with autonomous driving technology. This enables it to navigate the home effortlessly, precisely identify users’ status and respond to their needs effectively by seamlessly connecting and controlling home appliances and IoT devices. The Q9 adeptly navigates obstacles such as carpets and uneven surfaces, while its expressive display conveys emotions, fostering enhanced interaction and engagement. The Q9 also features Microsoft’s voice recognition and synthesis technology, enabling natural and intuitive conversations with users. Its ability to understand diverse accents, pronunciations and colloquial expressions garnered the attention of attendees at CES 2025. To foster an open development ecosystem, LG has also introduced a software development kit for the Q9, encouraging developers to expand its capabilities further. In the realm of industrial robots, a cornerstone of LG’s Smart Factory business, the company’s Production engineering Research Institute is spearheading substantial revenue growth through the integration of AI and digital transformation. A key example is the “Autonomous Vertical Articulated Robot,” which employs sensors including cameras, radar and LiDAR to perceive its surroundings, navigate efficiently, supply materials and execute tasks such as assembly and defect inspection with its robotic arm. This innovation facilitates seamless automation across a range of operations. LG’s CEO William Cho, speaking this month at CES 2025 in Las Vegas, emphasized the importance of this investment, stating, “Robots are a certain future,” and hinted at plans to expand beyond the current focus on hospitality and logistics delivery robots to include the Self-driving AI Home Hub and other home robots to achieve “Zero-labor Home.” The acquisition of management control of Bear Robotics is expected to create synergies across LG’s entire robotics business, including commercial robots. As the robotics industry increasingly shifts towards AI-centric solutions, this collaboration is poised to significantly enhance LG’s overall robotics software capabilities. LG intends to create an integrated software platform for commercial, industrial and home robots leveraging Bear Robotics’ technology. This platform aims to deliver a consistent and high-quality user experience across various applications. By applying this integrated platform universally to the development of different types of robots, LG expects to shorten development cycles. LG’s advanced manufacturing capabilities and supply chain management expertise are poised to enhance the operational efficiency and market responsiveness of its robotics business. Furthermore, the extensive global sales network developed through its B2B operations will facilitate broader product distribution. By integrating commercial robots with a range of B2B solutions, including hotel TVs, signage and IT devices, LG can achieve a competitive edge through a turnkey order approach, delivering tailored products that meet the specific needs of corporate clients. “This additional investment underscores our dedication to positioning robots as a pivotal growth engine for the company, reflecting our belief in their inevitable role in the future,” stated Lee Sam-soo, Chief Strategy Officer at LG Electronics. “We will persist in driving innovation across all sectors of robotics, encompassing commercial, industrial and home applications.” # # # View the full article

Company Achieves Highest Annual Revenue as Home Appliances and Vehicle Components Continue Growth for Ninth Consecutive Year SEOUL, Jan. 23, 2025 — LG Electronics Inc. (LG) announced its financial results for the year 2024, disclosing a consolidated revenue of KRW 87.73 trillion and an operating profit of KRW 3.42 trillion. This marks a new record for the highest annual revenue in the company’s history. In terms of revenue, both the home appliances and the vehicle components business continued their growth for the ninth consecutive year, contributing to the company’s highest revenue achievement. The LG Home Entertainment Company and Business Solutions Company also saw an increase in revenue compared to the previous year. Operating profit experienced a slight decline compared to the previous year, primarily due to external factors such as a delayed recovery in global demand for home appliances and increased logistics costs in the second half of the year. Despite these challenges, the company maintained a stable profit structure on an annual basis. This stability was achieved through qualitative growth resulting from business portfolio restructuring and the operating leverage effect from increased sales. 2024 Business Performance The LG Home Appliance & Air Solution Company reported a revenue of KRW 33.2 trillion in 2024. After surpassing KRW 30 trillion in annual revenue for the first time two years ago, the Company has continued to demonstrate sustainable performance, achieving double-digit revenue growth last year. Operating profit reached KRW 2.04 trillion, overcoming the challenges posed by increased logistics costs. This marks the first time since 2021 that the Company has exceeded KRW 2 trillion in operating profit. The Company’s qualitative growth was driven by changes in its business models, which include home appliance subscriptions and Direct-to-Consumer sales. Revenue from home appliance subscriptions surged by over 75 percent compared to the previous year, nearing KRW 2 trillion. In addition, the B2B segment, which includes heating, ventilation and air conditioning (HVAC) systems, continued to expand. The LG Home Entertainment Company reported a revenue of KRW 15.23 trillion and an operating profit of KRW 315.9 billion in 2024. Sales of OLED TVs saw growth in regions such as Europe and Asia, driven by global sports events. Additionally, the webOS-based advertising and content business surpassed KRW 1 trillion in annual revenue. The LG Vehicle component Solutions Company reported a revenue of KRW 10.62 trillion in 2024, marking the second consecutive year it has surpassed KRW 10 trillion in revenue. Despite experiencing a temporary slowdown in demand for electric vehicles, the Company demonstrated stable revenue growth for the ninth consecutive year, supported by a high order backlog. However, operating profit decreased to KRW 115.7 billion compared to the previous year, primarily due to increased development costs for new order projects and R&D investments aimed at transitioning to software-defined vehicles (SDV). The LG Business Solutions Company reported a revenue of KRW 5.69 trillion in 2024, with an operating loss of KRW 193.1 billion. The increase in revenue was driven by a focus on customized commercial displays for sectors such as hotels, stores, businesses and schools, as well as premium IT products like the LG gram. However, the Company continued to face operating losses due to rising raw material prices for key products and intensified market competition. 2025 Business Directions LG will consistently pursue qualitative growth through business portfolio innovation, despite the rapidly changing global market and competitive environment. Following the regrouping of the company’s business operation units at the end of last year, LG aims to enhance synergies between its businesses and improve operational efficiency. Additionally, LG will focus on strengthening the fundamental competitiveness of its businesses in terms of quality and cost, while securing a sound profit structure. The LG Home Appliance Solution Company plans to launch new products with regional specialization and AI applications, aiming to expand sales by increasing sales of its volume zone lineups. The Company will also advance its AI home solution business to achieve its goal of “Zero Labor Home, Makes Quality Time.” Additionally, the subscriptions business will actively expand beyond Korea, Malaysia and Taiwan to include Thailand, India and other regions, continuously creating new opportunities. The LG Media Entertainment Solution Company aims to expand sales of premium products such as OLED and QNED, while providing differentiated customer experiences through AI features. The Company will integrate operations of LG’s screen-based businesses – including TVs, IT devices and information displays – to enhance synergies between hardware and platform businesses. Additionally, webOS will be developed into an integrated content and services platform for both indoor and outdoor use through continuous content investment and partnership expansion. The LG Vehicle Solution Company aims to focus on going beyond a supplier of vehicle components to becoming a provider of innovative solutions for the entire vehicular experience. The Company will focus on securing SDV capabilities in preparation for the future. It will also strive to maintain stable revenue based on its order backlogs while improving profitability through product mix enhancement and overall operational improvements. The newly established LG Eco Solution Company aims to rapidly grow LG’s HVAC business into a global top-tier player by leveraging its core technological competitiveness in key components such as motors and compressors. The Company will focus on building locally self-sustainable production systems and developing region-specific solutions. It will provide comprehensive solutions optimized for various spaces, including industrial, commercial, public and residential facilities, ranging from large chillers to commercial and residential air conditioners. Earnings Conference and Conference Call LG Electronics will hold a Korean / English conference call on January 23, 2025, at 16:00 Korea Standard Time (07:00 GMT/UTC). Conference call participants are instructed to pre-register online to receive a private PIN. To participate in the conference call, dial +82 31 810 3130, enter passcode 6418# and then the PIN. The corresponding presentation file will be available for download at the LG Electronics website before the call. # # # View the full article

With K-pop’s influence spreading across the world, India is leading the way outside of Korea. Over the last decade, the unique music genre’s infectious beats, charismatic idols and vibrant performances have captured the hearts of millions of youthful Indians. The K-pop fandom here has evolved into a thriving community over the years thanks to social media and streaming platforms. Recognizing this passion for Korean culture, LG India recently brought the unrivaled energy of K-pop closer to India’s young population by establishing a platform that celebrates cultural expression, seeks to discover talent and creates memorable moments for everyone. At the forefront of these efforts is the “All India K-POP Contest,” a large-scale celebration of talent, music and cultural harmony, and a must-attend event on every Indian K-pop fan’s calendar. This year’s contest saw thousands from cities across India compete in multiple rounds, culminating in a grand finale with electrifying performances by globally acclaimed K-POP bands like LUN8. This celebration of K-POP gave up-and-coming performers the chance to shine on the national stage, with exciting opportunities including trips to South Korea and state-of-the-art audio equipment to kick-start their musical journeys. The contest began with a staggering 2,496 auditioning online in one of the biggest K-POP talent hunts ever held outside of Korea. The best 281 of them progressed to the next round – regional tournaments held offline in Kohima, Itanagar, Ahmedabad, Bhopal, Hyderabad, Chennai, Lucknow, Bengaluru, Mumbai, Kolkata and Delhi. From there, 281 became 27 for the semi-finals, with the competition growing more intense and competitive with each passing round. The illustrious semi-final judging panel featured esteemed figures Yoonhyeok, Jaemin (NTX), Ha Minwoo, Jay Kim, Ahn Hanbyeol and Sushil Chhetri, each bringing their own expertise and passion to ensure a fair, competitive contest. The evening closed with a live performance by popular K-POP band NTX in front of a 2,500-strong audience, who danced along to their dynamic choreography and captivating music. Twelve semi-finalists, including two LG Wild Card entries, advanced to one of the most highly anticipated events of the year – the grand finale. The grand finale, which took place at Yashobhoomi, India’s largest convention center in New Delhi, delivered breathtaking performances, impressing the judges and 4,000 fans in attendance. The evening even hosted globally acclaimed K-POP band LUN8, known for their infectious energy and chart-topping hits, creating an immersive K-POP experience that left the audience in awe. Once all the performances had concluded, this year’s K-POP champions were announced as Abhipriya Chakraborty in the vocal category and The Trend, one of the LG Wild Card entries, in the dance category. Their victories earned them an all-expenses-paid trip to South Korea. Despite falling at the last hurdle, the runners-up were given LG XBOOM audio products to support their musical aspirations. The resoundingly successful All India K-POP Contest 2024 gave a platform to young talent and united fans from across the country. By merging global cultural phenomena like K-POP with meaningful initiatives, LG continues to resonate with its Gen Z consumers, fostering their boundless creativity and self-expression. This giant effort aligns with LG’s commitment to strengthening ties with younger generations and reaffirming its Life’s Good brand promise through the border-transcending power of music and culture. Contributed by LG India # # # View the full article

Featuring Advanced Purification Technology and a Sleek Space-saving Design, Company’s Latest PuriCare Solution Delivers Clean Air, Style and Convenience SEOUL, Jan. 21, 2025 — LG Electronics (LG) is unveiling the LG PuriCare AeroBooster air care solution, an ideal choice for customers seeking to create a more comfortable and healthier indoor environment. The innovative new product provides powerful performance with cutting-edge air purification technology and features a slim, sophisticated design that balances effortless style with unparalleled convenience. The LG PuriCare AeroBooster utilizes the advanced Aero Series V Filter to draw in pollutants from every direction, effectively reducing the presence of dust, odors, viruses and bacteria for a fresher, more hygienic home. With its Dual Airflow and Clean Booster features, the AeroBooster delivers wider, more efficient air circulation and helps to reduce large dust particles from the indoor space. Purified air is emitted from vents at the top and bottom of the device simultaneously, reaching a distance of up to five and a half meters to fill every corner of the room with clean, filtered air. The AeroBooster also integrates LG’s proprietary UVnano technology to safeguard the hygiene of the device itself and to maintain the quality of airflow it produces. UVnano removes 99.99 percent of harmful bacteria from the fan’s surfaces,1 while a built-in Ionizer adds another layer of protection by neutralizing harmful airborne substances.2 Thanks to its compact design and modest footprint, the AeroBooster can fit easily in almost any space, providing users with clean air without making their environment feel cluttered or crowded. Along with an ultra-slim form factor, LG’s new PuriCare solution boasts an understated matte finish and a unique air outlet. The minimalist design of the AeroBooster is further enhanced by customizable mood lighting that lets users create the desired ambiance, and an LED display that provides intuitive control and contributes to the product’s sleek, modern look. In addition, the AeroBooster offers intelligent energy-savings with the ultra-efficient AI+ Mode. Without compromising performance, AI+ reduces the device’s energy consumption by over 49 percent compared to Smart+ Mode, which serves as the default mode of operation.3 When set to Sleep Mode, the AeroBooster runs at an ultra-quiet 21 dBA to help ensure a calm, tranquil environment. Meanwhile, LG ThinQ compatibility allows users to remotely monitor and control the company’s new air purifier from any location. “The AeroBooster combines advanced air purification technology and a stylish, convenient design to enhance everyday living,” said James Lee, president of the LG ES Company. “LG will continue to deliver innovative air care solutions that address the growing need for healthier indoor spaces.” The LG PuriCare AeroBooster is launching this month in countries across Asia, including Vietnam, Thailand, Taiwan, Malaysia, Japan and Singapore, with availability in other markets to follow soon after. # # # 1 Tested by KOTITI testing and research institute using test model AS155GWDL, the results show a 99.999 percent reduction of Staphylococcus aureus, 99.999 percent reduction of Klebsiella pneumoniae, and 99.998 percent reduction of Staphylococcus epidermidis on fan blades. The test conditions included a temperature of 25±2 degrees Celsius, humidity of 50±10 percent, and weak wind settings with a 2-hour UVC LED on/4-hour off cycle. 2 Tested by TÜV Rheinland using the AS55G** model, the results demonstrate a maximum ion concentration of 5,000,000 at a distance of 100 millimeters from the air discharge outlet and an antibacterial performance of 99.5 percent against Escherichia coli. The test was conducted under controlled conditions, including a temperature of 20±3 degrees Celsius, humidity of 40±10 percent, a 30.2 cubic meters test chamber, and Booster mode with 4-stage rated air volume. The ion counter was placed 100 mm from the air discharge outlet in the wind direction, and after a drying period, the chamber floor was exposed without unit operation for 60 minutes. Actual results may vary depending on the use environment. 3 Tested by TÜV Rheinland using test model AS55*G***, the results showed that the AI+ Mode achieved 49.6 percent higher energy-saving performance compared to the Smart+ Mode, with an integrated power consumption of 28.260 watt-hours versus 56.085 watt-hours for Smart+ mode. The test conditions included a temperature of 23±5 degrees Celsius and a humidity level of 55±15 percent, with integrated power consumption measured over an 8-hour period starting 15 minutes after the activation of each operation mode. View the full article

LG Business Cloud Welcomes LG DOOH Ads and LG Pro:Centric Stay, Providing More Tailored Options for Diverse B2B Environments SEOUL, Jan. 20, 2025 — LG Electronics (LG) will unveil an enhanced version of LG Business Cloud, an online platform that streamlines the management and operation of LG commercial displays and hotel TVs, at Integrated Systems Europe (ISE) 2025 in Barcelona, Spain, from February 4-7. Designed to meet the evolving demands of B2B clients, the platform now offers the LG DOOH Ads advertising solution for digital signage products, as well as the LG Pro:Centric Stay solution for short-term rental businesses. LG DOOH Ads provides customers with a comprehensive, customizable and easy-to-use solution for commercial display advertising. Users can set key parameters, such as region, price and ad types, and LG DOOH Ads will automatically select suitable advertisements for display. This reduces the need for businesses to find and secure advertisers themselves. In addition, LG’s advertising solution gives users the flexibility to display ads that they have sourced independently. What’s more, LG DOOH Ads uses advanced AI camera technology to analyze viewers’ data such as gender, age and behavior, delivering customized advertisements based on viewer behavior. It also provides analysis reports on the expected effectiveness of these ads.* LG Business Cloud also introduces LG Pro:Centric Stay, a new solution created specifically for short-term rental businesses. LG Pro:Centric Stay complements the existing lineup of software solutions available on the platform, including the LG SuperSign Cloud digital signage content management system, LG Pro:Centric Cloud for hotel TVs and LG ConnectedCare. Tailored for diverse B2B environments, these innovative tools help to ensure greater efficiency and flexibility in signage management. Worldwide, LG continues to support major B2B clients with its seamlessly integrated signage software solutions. Mexico-based hospitality company, Grand Velas, employs LG Pro:Centric Cloud, a solution designed expressly for LG Hotel TVs. LG Pro:Centric Cloud simplifies content management and enhances the guest experience, allowing operators to provide personalized information – such as targeted discount offers for honeymooners or shuttle departure times for tour groups – to each room. A prominent Spanish telecommunications provider and a well-known U.S. fast-food franchise have embraced LG ConnectedCare, a solution that delivers convenient and intuitive remote display management. Significantly improving operational efficiency, LG’s solution reduces the need to individually adjust each display and enables proactive issue resolution, providing timely email alerts to system managers in the event that a screen error is detected. LG’s impressive digital signage software solutions – including the newly-added LG DOOH Ads and LG Pro:Centric Stay – are all accessible through the LG Business Cloud platform. “With the arrival of LG DOOH Ads and LG Pro:Centric Stay on LG Business Cloud, companies can now manage their digital displays more efficiently,” said Paik Ki-mun, head of Information Display Business of the LG Media Entertainment Solution Company. “We aim to provide global B2B clients with differentiated signage software through LG Business Cloud, enabling remote display management and personalized content distribution.” Attendees of LG’s session at ISE 2025 who verify their subscription to the LG Business Cloud platform will receive an exclusive 50 percent discount coupon for the solution subscriptions. # # # * The AI camera-based service, which includes customer behavior data analysis, requires integration with external solutions and incurs an additional payment. View the full article

Audio is no longer just something you listen to – it’s something you feel, interact with and experience in transformative ways. To push these boundaries further, LG and multi-platinum musician and tech entrepreneur will.i.am have joined forces to introduce LG xboom by will.i.am, a new audio product lineup enhanced with AI technologies, well-balanced sound, versatile designs and exceptional lighting and interaction features. At CES 2025, LG and will.i.am shared a deeper insight into their joint vision for the LG xboom by will.i.am, revealing the very first products to feature in this highly-anticipated series. With will.i.am as its “Experiential Architect,” LG aims to establish xboom as a culture-driven brand redefining listening experiences in the most diverse and inventive ways. LG and will.i.am’s close collaboration saw him actively define the sound performance, visual design and branding of the rejuvenated LG xboom brand. His influence stems not only from his musical prowess but also from his aesthetic sensibilities and storytelling ability that resonate with global audiences. The collaboration aims to enhance every aspect of the customer journey – from the first touch to the joy of experiencing music and content – inspiring a lasting love for the xboom brand. During the LG World Premiere press conference at CES 2025, will.i.am took the stage to outline the endless potential of the LG xboom by will.i.am collaboration, showcasing how the latest audio products bring cutting-edge tech and creative visions together. “Our goal with the new xboom series was never about duplicating what already existed,” he said. “It’s about reimagining what a speaker is supposed to be… it’s about finding your inspiration.” Every audio solution in the LG xboom by will.i.am lineup has been professionally tuned by the multiple Grammy Award-winning artist to establish xboom’s signature sound – an expertly balanced audio profile with warmer tones. The playfully compact designs embody will.i.am’s creative artistry, drawn from his life-long experience in pop culture. Leveraging his understanding of what people love as well as his expertise in developing technologies for creatives, will.i.am played a pivotal role in developing the LG xboom brand. The LG xboom by will.i.am series introduces the Bounce, Grab and Stage 301, all powered by AI to elevate the listening experience. These advanced speakers analyze music in real time, dynamically adjusting sound to highlight key elements like melody, rhythm and vocals. AI Lighting creates a vibrant atmosphere by syncing speaker lights to the beat of the music, while AI Calibration lets the speakers adapt to their surroundings instantaneously for rich sounds in various spaces. For the first time, LG’s xboom speakers feature a dedicated button for seamless connection to RAiDiO.FYI, a radio platform created by will.i.am offering personalized content curated by an AI Radio Host. The Bounce’s up-bouncing passive radiators pulse with the beat, adding a dynamic visual element to the audio experience. Its adjustable strap ensures versatility, allowing it to be effortlessly held, hung or placed on any surface, harmonizing with any environment or occasion. Engineered to be the ultimate portable speaker, the Grab combines powerful sound with a compact, travel-friendly design. Its slim, one-handed design makes it ideal for on-the-go use, while dual passive radiators on each side deliver rich bass and lively sound, filling spaces effortlessly despite its small size. The xboom Stage 301 transforms any space into a stage with its 6.5-inch woofer and dual 2.5-inch midrange drivers. Perfect for large rooms or parties, this speaker features a built-in handle for easy carrying and a clever wedge design for flexible placement – whether flat on its base, tilted back or mounted on a tripod. The lineup also includes LG’s latest earbuds, the xboom Buds. These advanced earbuds not only produce well-balanced sound and rich bass, but also feature an effective Active Noise Cancelling (ANC) and lightweight grapheme drivers. Designed for both comfort and stability, these new LG earbuds feature ergonomic ear tips that adapt to different ear shapes, while a unique ear hook design provides a secure fit for active lifestyles. CES 2025 served as the debut stage for the 2025 LG xboom by will.i.am lineup. Starting with the LG press conference on January 6, LG xboom and will.i.am maintained a strong presence throughout the event. From hosting special events like the RAiDiOboom party at LIV Nightclub in Las Vegas to engaging attendees at the xboom booth, every moment celebrated this dynamic partnership. LG and will.i.am are committed to continuing their dynamic collaboration with the xboom by will.i.am range, striving to elevate every aspect of the listening experience. Stay tuned to LG Newsroom for the latest news and updates. # # # View the full article

Company Recognized for Advanced Global Testing Capabilities, Expands Its AI-Based “LG Shield” Security System SEOUL, Jan. 15, 2025 — LG Electronics (LG) is enhancing its cybersecurity capabilities for connected devices in response to advancements in artificial intelligence (AI) and the widespread adoption of the Internet of Things (IoT). LG’s SW Testing Laboratory has recently obtained accreditation to perform cybersecurity testing for IoT devices from the Korea Laboratory Accreditation Scheme (KOLAS), a part of the Korean Agency for Technology and Standards (KATS). This accreditation is globally recognized under the International Laboratory Accreditation Cooperation Mutual Recognition Arrangement (ILAC-MRA). Consequently, test reports issued by LG’s SW Testing Laboratory – testing compliance with the European Telecommunications Standards Institute’s (ETSI) cybersecurity standards for IoT devices (EN 303 64511 and TS 103 70122) – will carry the same weight as those issued by other accredited testing laboratories in over 100 countries, including the U.S. and Japan. KOLAS’ IoT cybersecurity testing accreditation validates the credibility of LG’s existing testing processes. By acquiring the ability to internally test the cybersecurity of its products, LG will significantly reduce both the cost and time needed to obtain accredited test reports for its new and upcoming innovations. As IoT and AI products become more prevalent and related security regulations are established, LG will continue to efficiently manage and rapidly respond to cybersecurity testing requirements across various global markets. LG’s SW Testing Laboratory is the first manufacturer-run testing laboratory in South Korea to receive KOLAS’ internationally-recognized accreditation for software testing. The lab has also expanded its expertise to include home appliance software safety and automotive software safety. LG aims to leverage both its quality testing accreditation and cybersecurity testing capabilities to provide customers with reliable, high-quality products and security solutions. Meanwhile, LG is actively pursuing Responsible Intelligence – one of the key pillars of the company’s Affectionate Intelligence – and is continuously reinforcing security measures for its AI-enabled products. LG has applied its sophisticated cybersecurity processes and solutions to provide robust digital protection for network-connected products and any shared or stored customer data. More specifically, LG employs a comprehensive array of cybersecurity protocols throughout the product lifecycle, from initial planning and development through to post-launch usage. This approach minimizes the risk of data breaches by empowering the secure management of both sensitive personal information and user data generated during product usage. In addition, LG is expanding the implementation of “LG Shield,” the company’s advanced AI-based security system, across its growing lineup of AI-enabled products. LG Shield proactively protects products, software platforms and user data using a variety of advanced processes, methods and technologies. LG Shield prevents data leakage by encrypting sensitive information, including personal data, and securely storing encryption keys in segregated digital spaces. It also protects products’ operating systems by utilizing a secure server environment and real-time threat detection to prevent unauthorized access and tampering with operational code or data. “We will continue to strengthen our cybersecurity capabilities to meet the latest global cybersecurity regulations and improve our software competitiveness,” said Park In-sung, head of the Software Center at LG Electronics. # # # 1 Security requirements for developers/manufacturers and stakeholders of consumer IoT products. 2 Conformity assessment method and test specifications for consumer IoT product security requirements. View the full article

Imagine walking into your dream home where every appliance is top-of-the-line LG, but without the hefty upfront costs. That’s exactly what LG is making possible in Taiwan as it becomes the first major brand to launch a home appliance rental and care service in the market. Last October, LG Taiwan unveiled its groundbreaking home appliance rental and care service at Taipei’s Chalet V, showcasing a fresh approach to modern living. The thoughtfully designed venue brought the concept to life through curated living spaces that demonstrated how premium appliances can enhance daily routines without demanding significant upfront investment. Visitors experienced firsthand the practical benefits of LG’s rental program through an immersive showcase featuring fully-equipped living rooms, kitchens and laundry spaces. The demonstration areas highlighted how renting a complete suite of LG appliances can both upgrade living standards and provide smart financial flexibility for homeowners and renters alike. Live product demonstrations revealed the real-world advantages of the service, while LG’s professional technicians explained the comprehensive benefits package – including full warranty coverage and scheduled maintenance visits. This hands-on approach gave visitors a clear picture of how the rental service combines premium appliance access with peace of mind through professional support. The venue featured a home-like showcase area with themed spaces, including living rooms, kitchens and laundry rooms, demonstrating how renting a full suite of LG appliances can significantly reduce expenses while upgrading daily living experiences. Enhancing the service’s accessibility, LG Taiwan also announced strategic partnerships with key industry leaders, such as Sinyi Realty’s Ecosystem Lead and Taishin Bank. Industry experts and retail leaders gathered to discuss the program’s market impact, including representatives from 486 Shop and SENAO International, alongside financial news anchor Liu Hanchu. The discussion highlighted how this innovative rental model represents a significant shift in consumer access to premium home appliances, offering both financial flexibility and lifestyle enhancement opportunities. The launch has already generated substantial interest across Taiwan’s home appliance sector, with market analysts noting its potential to reshape industry standards. This pioneering service model could set new benchmarks for consumer accessibility in the home appliance market, reflecting LG’s commitment to innovative solutions that meet evolving consumer needs. Contributed by LG Taiwan # # # View the full article

Amid the buzz of CES 2025 in Las Vegas, LG’s sweeping semi-circular façade provided one of the most unmissable spectacles of the entire tradeshow as it brought the company’s vision to life with vibrant animated characters. Going beyond its eye-grabbing entrance, the booth embodied this year’s theme of “Life’s Good 24/7 with Affectionate Intelligence,” showcasing how LG’s AI-powered innovations understand and enhance every moment of daily life.’ The journey through LG’s AI-enhanced day began in the Rise & Shine (LG AI Home) zone. Here, the LG AI Home demonstrated how “Affectionate Intelligence” transforms daily routines for the better. At its core was an advanced on-device AI hub that learns and analyzes lifestyle patterns to deliver personalized solutions without the need for external server connections, enhancing performance and privacy. Visitors explored these AI innovations via an engaging double-sided diorama featuring transparent OLED Signage solutions with detailed miniatures, showcasing how LG’s on-device AI makes mornings more comfortable and efficient by proactively understanding and responding to user needs. Visitors could witness this technology in real-life scenarios. For instance, when the system detected someone starting their workday, it automatically created the optimal environment by tailoring the lighting, temperature and humidity of the room to their preferences. With the acquisition of Athom, an industry-leading smart home platform company, LG’s AI seamlessly integrates with over 200 brands and 50,000 devices for limitless scalability and interoperability. In the Connect & Cruise (Car-Commercial) zone, LG demonstrated how its AI extends into mobility spaces through the Vision AI Mobility Concept. Visitors experienced LG’s advanced In-Cabin Sensing technology, which recognizes drivers as soon as they enter the vehicle and monitors their comfort, safety and convenience throughout their journey. The system intelligently tracks the driver’s gaze to assess their attention and intentions while simultaneously monitoring their health in real time, illustrating how LG’s AI enables a more personalized and safer mobility experience. In addition, LG’s digital out-of-home (DOOH) platform, installed on the wall to simulate a commercial space, leveraged its AI sensing capabilities enhance visitor interactions. The Work & Create (Intelligent Office) zone underscored LG AI’s ability to turn a traditional office into an intelligent workspace. Visitors could see 2025 gram lineup, featuring LG’s first AI-powered laptops – such as the LG gram Pro, LG gram Pro 2-in-1, LG gram and LG gram Book – that smartly adapt to users’ work styles and requirements. Meanwhile, the LG CreateBoard used its advanced AI capabilities to offer efficient document analysis and summary generation, all designed to enhance productivity. In the Gear up & Game (Gaming Playground) zone, LG challenged visitors to try out its optimized, AI-powered gaming environment with its webOS smart gaming monitors including the LG UltraGear OLED Bendable Gaming Monitor. The versatile LG ThinQ ON system connects seamlessly with IoT sensors and devices to offer personalized gaming station configurations at the touch of a button. At the center of it all was the new, highly immersive webOS smart gaming monitor with α (Alpha) 9 AI processor, which delivers enhanced 4K visuals and three-dimensional audio through AI Picture Quality Pro and AI Sound Pro. The journey continued with a visit to the dynamic Inspire & Innovate (LG Labs Studio) zone, where innovation met practical lifestyle solutions. This unique area showcased LG’s experimental products that cleverly combine various functions to create seamless multi-moment experiences, including the multifunctional LG Projector that’s a projector, light and speaker all in one. The zone featured several more ingenious lifestyle solutions like the Indoor Gardening Appliance, the PureDuet coffee purifier and pet-friendly LG AeroCat, as well as the ultra-compact CineBeam S projector and stylish high-up wine cellar. Furthermore, the forward-thinking LSM (Lifestyle Solution for Mobility) and PBV (Purpose-Based Vehicle) mobility solution demonstrated the company’s commitment to enhancing daily life through innovative technology. LG’s aesthetic reached its peak at the center of the booth, where luxury and intelligent technology achieved perfect harmony in an elegant setting. The centerpiece was the LG SIGNATURE OLED T, the world’s first transparent and true wireless 4K OLED TV, which transformed traditional viewing experiences into the boldest artistic statements. The atmosphere was further elevated by a stunning kinetic media façade made of 28 transparent slim OLED screens, synchronized with chandelier lighting to create mesmerizing visuals – from starry galaxies to stained glass patterns. This sublime show of art and technology in harmony demonstrated the true potential of LG’s advanced technology in turning everyday moments into extraordinary experiences. Just around the corner, the Curate & Elevate (Upscale Home Living) zone elegantly presented exceptional evening entertainment with the seamless integration of innovative LG TVs into the living space. In a stunning collaboration with iconic design house Kartell, the LG SIGNATURE OLED T could be witnessed in all its glory. This revolutionary display effortlessly transitions from the transparent mode that offers an innovative and beautiful gallery experience to the opaque mode that provides perfect blacks, vibrant colors, and all the advantages that comes with an OLED TV. Within the Night area of the zone, LG seamlessly integrated its premium appliances with sophisticated designs. The centerpiece was a second-generation LG SIGNATURE 4-Door French-Door refrigerator with a transparent OLED door panel, standing proudly beside the LG SIGNATURE Smart InstaView Over-the-Range Microwave and Slide-in Double Oven Induction Range, created in collaboration with the premium Italian furniture brand Molteni&C. Also featured were intelligent home solutions, including the LG SIGNATURE Washer & Dryer with AI DD technology and a striking 29-inch matte black washing machine and dryer pair that complemented the Molteni&C dressing room – each element showcasing LG SIGNATURE’s “Live Beyond” philosophy and premium innovations. The Escape & Immerse zone invited visitors into a cutting-edge showcase of personalized entertainment powered by the company’s Alpha 11 AI processor and webOS platform. This unique “man cave” featured an expansive 97-inch OLED TV, projection mapping and a “secret door” leading to an immersive LG TV AI world. Guided by a virtual host, tech enthusiasts explored the exciting possibilities of the Alpha 11 and webOS integration, experiencing innovations like the AI-powered Magic Remote, Voice ID technology, cinematic sound and picture quality, and advanced deep learning and soundbar technologies. Last but not least, the distinctive Dive & Vibe zone curated a multisensory exploration of AI-powered audio products created in collaboration with multi-platinum musician and tech entrepreneur, will.i.am. The “xboom by will.i.am” line showcased the fusion of technology, AI and musical creativity with its AI capabilities, including AI Sound, AI Lighting and AI Calibration functions, as well as will.i.am’s RAiDiO.FYI platform, which features an AI radio host that customizes infotainment content for each listener. Visitors could experience the LG xboom’s signature sound, professionally tuned with will.i.am, through the new family of Bluetooth speakers – the xboom Stage 301, xboom Bounce and xboom Grab – and the new earbuds, xboom Buds. This year’s LG CES booth masterfully illustrated how “Affectionate Intelligence” transforms technology from a mere tool into an intuitive companion, seamlessly integrating AI across every dimension of the human experience – from the home and office to the entertainment and mobility sectors. Stay tuned as LG continues to redefine innovation and enrich daily life, proving once again that Life’s Good. # # # View the full article

Eun Seok-Hyun Honored in Leader Category for His Contributions to the Mobility Sector and the Advancement of LG’s SDV Technologies LAS VEGAS, Jan. 9, 2025 — LG Electronics (LG) is proud to announce that Eun Seok-hyun, president of the LG Vehicle Solution (VS) Company, has been recognized with the 2025 MotorTrend Software-Defined Vehicle (SDV) Innovator Award in the Leader category. The award acknowledges his exceptional leadership and contributions to software-driven innovation in the automotive sector. Hosted by MotorTrend, a highly-respected U.S.-based automotive media company, the SDV Innovator Award ceremony was held on January 7 during CES in Las Vegas. Eun Seok-hyun’s well-deserved recognition underscores LG’s growing influence in shaping the future of mobility and SDV technologies. Mr. Eun, who has more than two decades of experience working in the automotive industry, has been at the helm of the LG VS Company since December 2022. Throughout his career, he has focused on driving innovation in key areas such as infotainment, display, telematics and automotive vision systems. A prime example of the Company’s progress under Mr. Eun’s leadership is the launch of LG AlphaWare in 2024. This groundbreaking suite of software solutions empowers mobility providers to overcome technical challenges and reimagine vehicles as “living spaces on wheels.” LG AlphaWare comprises five core solutions that seamlessly work together to enhance the in-vehicle experience. PlayWare delivers immersive in-cabin entertainment; MetaWare integrates augmented and mixed reality technologies; VisionWare provides AI-powered driver assistance; BaseWare serves as a comprehensive software backbone, offering versatile modules to enhance existing operating systems or support new platform development for OEMs; and OpsWare is a central operations platform that fosters collaboration among software developers. LG has also achieved significant milestones in automotive security. Under Mr. Eun’s guidance, LG became the first company to obtain Common Criteria certification for V2X security stability, reinforcing its leadership in connected vehicle safety. “It is an honor to be recognized at this year’s MotorTrend SDV Innovator Awards,” said Eun Seok-hyun. “This accolade is a testament to LG’s advancements in SDV technologies and to the dedication of our team in shaping the future of mobility.” LG’s latest mobility solutions will be on show at CES 2025 in Las Vegas (January 7-10) in the company’s public and private booths. # # # View the full article

Company Strengthens Long-term Strategy With Agile Adaptability in Rapidly Changing Business Environments LAS VEGAS, Jan. 8, 2025 — LG Electronics’ (LG) CEO William Cho and key company executives outlined the company’s 2025 business strategy during a press conference held today for Korean media in Las Vegas, Nevada, U.S.A. The CEO emphasized the need to build structural competitiveness and accelerate qualitative growth by refining execution strategies adapted to rapidly changing global market environments. Cho highlighted positive progress achieved through innovative business models, such as subscription service business and webOS-based advertising and content business, which demonstrate LG’s agile responsiveness to evolving market demands. “Amidst unprecedented market uncertainties and a shifting competitive landscape, we require a fundamentally different level of strategies and precise execution,” he stressed. Compared to two years ago when LG first presented its Future Vision 2030, the global market recovery is experiencing prolonged delays, while geopolitical risks, such as shifts in trade policies in major nations, are becoming more pronounced. The competitive paradigm with Chinese companies is also shifting from price-based competition to a more sophisticated focus on technology. As a part of the Future Vision 2030, LG aims to expand its existing device-centric business into mobility and commercial spaces. By leveraging decades of customer understanding, know-how and technological expertise, the company seeks to transform into a smart life solutions provider that connects and enhances customer experiences. “Despite the challenging environment, significant opportunities remain,” Cho added. “By focusing on delivering differentiated customer value, we will create continuous growth.” Shifting Business Paradigms to Meet Market Demands LG is increasing its market presence through new business models like subscription based-services and the online brand shop. Capitalizing on the company’s strengths, the subscription business combines devices and services to provide greater convenience and flexibility, moving beyond price-driven competition. Customers can use products for a duration that best suits their needs and receive optimized care services, allowing LG to maintain closer customer relationships and generate recurring revenue. LG is also strengthening its competitive edge by enhancing on-site care services and diversifying sales channels. This year, the company is expanding the service to India, Singapore and Hong Kong, following successful launches in Malaysia, Thailand and Taiwan. In 2024, LG’s revenue from subscription services rose more than 75 percent year-over-year (YoY), surpassing the company’s original target (KRW 1.8 trillion) to reach a total nearing KRW 2 trillion. LG aims to more than triple this figure by 2030, establishing its subscription services as a key driver of growth. The company’s data-driven online brand shop is also growing at a rapid pace, with sales surging over 80 percent YoY during last November’s Black Friday period. Expanding Platform-based Services Business Through webOS The platform-based service business, which is contributing to the transformation of the company’s business structure into a high-profit model, aims to increase its revenue by more than five times by 2030 – ultimately accounting for 20 percent of LG’s total operating profit. This business model leverages hundreds of millions of LG products sold worldwide as a platform to generate revenue by providing customers with content, tailored advertising and services. A prime example of LG’s current success in this area is the advertising and content business based on the company’s webOS smart TV operating system. Last year, the webOS-based advertising and content business exceeded its revenue target of KRW 1 trillion. Starting this year, webOS will become a comprehensive content platform for various devices and solutions, including IT products and vehicle infotainment systems. It will also broaden its scope to encompass AI-powered Digital Out of Home (DOOH) solutions to advertisers, evolving into an “integrated media advertising platform” that delivers differentiated content experiences across diverse indoor and outdoor spaces. To this end, LG initiated the integration of its display-based businesses – including TVs, signage, monitors and laptops – through an organizational realignment at the end of last year. The company is also exploring various opportunities to secure additional capabilities through mergers and acquisitions (M&A) and partnerships. Accelerating Growth in B2B exemplified with HVAC To accelerate growth in the B2B sector, the company is focusing on its heating, ventilation, and air conditioning (HVAC) business, which is projected to expand rapidly in the AI era. LG has established a dedicated business division, the LG Eco Solution (ES) Company, to take its existing HVAC business to new heights. The HVAC business, alongside LG’s automotive component and smart factory business, will play a significant role in driving the company’s B2B business to greater success. LG HVAC boasts a comprehensive portfolio of high-efficiency, high-performance solutions employing the company’s industry-leading core technologies. Its state-of-the-art products range from residential air conditioners to commercial air conditioners for buildings, schools and public institutions; heating solutions designed to replace fossil fuel boilers; and advanced chiller technology, which are now being applied to optimize energy efficiency in data centers – a pivotal backbone of AI infrastructure. Additionally, in key markets, LG is hastening the establishment of a localized, end-to-end business structure that encompasses R&D, production, sales and maintenance, and has the ability to develop region-specific solutions. By 2030, LG expects its B2B business to account for around 45 percent of all revenue generated by the company. B2B revenue made up approximately 27 percent of total revenue in 2021 – a figure that rose to 35 percent by the end of last year. Taking on Bold R&D Initiatives to Tackle Future Megatrends The company is also revamping its future technology R&D portfolio to align with key strategic directions: maximizing business potential, expanding platform-based service businesses, accelerating B2B businesses and rapidly commercializing new growth engines. Over 75 percent of LG’s advanced R&D efforts will focus on technologies for businesses aligned with the company’s mid- to long-term strategies, and on securing pivotal technologies in promising future fields. LG will continue to concentrate on strengthening core technologies across eight core technologies: software, system on chip, AI, robotics, materials and parts, standards, next-generation computing and cloud/data. Specifically, the company will apply CEO Cho’s “3B” strategy – Build, Borrow and Buy – by fostering internal capabilities, leveraging external expertise and acquiring technologies. This approach includes forming partnerships with global tech giants as well as promising startups and academia in order to solidify technological leadership. Additionally, LG will further bolster its R&D efforts in high-potential future fields, such as quantum computing and space technology. CEO-led Task Force System to Enhance Structural Competitiveness In addition to transforming its business portfolio, LG is focusing on strengthening its structural competitiveness – represented by Quality, Cost and Delivery – to address intensifying global competition. This year, LG is establishing a new CEO-led review system to drive these efforts. Each business division and headquarters organization will set up a task force to secure leadership in products and technology, manufacturing efficiency, R&D and operations, with CEO Cho personally overseeing their progress. Key objectives for each task force include securing product and technology innovations, enhancing manufacturing capabilities and improving R&D capabilities. LG is also carrying out meticulous preparations to improve its ability to respond strategically to external uncertainties. Working with internal and external experts, the company is crafting predictive scenarios for key issues and developing a “playbook” to identify optimal responses. This forward-looking approach is expected to minimize the impact of outside factors on the business and uncover new opportunities. Sustained Investment in Future Growth While it anticipates that the business environment will continue to face considerable uncertainties in the years ahead, LG is committed to maintaining its strategic investments. Aimed at securing fundamental business competitiveness and sustaining future growth, these investments will be ‘maximized’ based on strategic priorities. In addition to investing in facilities and R&D, LG is actively exploring the strategic allocation of investment resources for equity investments and M&As to further accelerate the company’s growth. Previously, LG announced its plan to inject over KRW 50 trillion by 2030 to drive portfolio transformation and qualitative growth. # # # View the full article

LG has been at the forefront of driving bold innovations, transforming screen experiences with its cutting-edge technologies. At the heart of this transformation is the LG SIGNATURE OLED T, the world’s first transparent and true wireless* 4K OLED TV. This exceptional blend of cutting-edge technology, sophisticated design and unmatched versatility pushes the limits of what’s possible for modern living spaces. A true game changer, the SIGNATURE OLED T represents the pinnacle of state-of-the art TV innovation. Its transparent OLED screen seamlessly transitions between transparent and opaque, delivering a one-of-a-kind viewing experience while offering unmatched freedom and flexibility in any space. Combined with LG’s true wireless video and audio transmission technology, the OLED T brings both visual appeal and an enhanced home entertainment experience, creating an immersive, uninterrupted viewing environment free from tangled cables. Recognized for its mastery in both state-of-the art technology and sophisticated design, LG has joined forces with Kartell, the renowned Italian design brand celebrated for its expertise in transparent materials and iconic furniture, to demonstrate how masters of transparency carry forward a heritage of innovation. These two lifestyle innovators presented an inspiring experience at CES 2025, where technology and aesthetic elements seamlessly harmonize, resulting in transformative art pieces that enhance the overall ambience. With a shared dedication to transforming living spaces, LG and Kartell showcased a visionary presentation at LG’s CES booth, highlighting how transparent OLED TV and design aesthetics can redefine the way individuals live, interact with and connect to their spaces. Under the title of “Transparent Harmony: Where Technology Meets Design,” this zone demonstrated the transformative potential of transparent OLED technology in modern living spaces. At CES 2025, LG and Kartell have highlighted their unwavering commitment to transforming living spaces by merging cutting-edge technology with sophisticated design. LG will continue its journey as a lifestyle innovator, aimed at enhancing everyday life and shaping the future of modern living. Visitors to CES 2025 will have the opportunity to explore how LG is elevating the home entertainment experience with its latest innovations from January 7-10 at the company’s booth (#15004, Las Vegas Convention Center). To stay up to date with all of LG’s announcements at CES, visit website and LG Global YouTube channel. # # # * Wireless transmission refers to the transferring of video and audio signals between a TV screen and the Zero Connect Box. View the full article

Company Sets New Record for Annual Revenue SEOUL, Jan. 8, 2025 — LG Electronics Inc. (LG) today announced its preliminary earnings results for the fourth quarter and full-year of 2024, reporting a consolidated revenue of KRW 87.74 trillion and an operating profit of KRW 3.43 trillion. This marks a new record for the highest annual revenue in the company’s history. Over the past four years, LG’s consolidated revenue has seen a compound annual growth rate of over 10 percent. The company has managed to grow while maintaining solid fundamentals amidst various external uncertainties. Strategic shifts in business models, including subscription services and Direct-to-Consumer (D2C) initiatives, have driven growth beyond the limits of its core businesses. The expansion of Business-to-Business (B2B) operations has also contributed significantly to the revenue increase. Despite various challenges, profitability remained stable on an annual basis. In the second half of last year, unexpected global shipping cost surges and one-time costs for inventory rationalization impacted profitability. However, the overall annual business performance showed positive qualitative growth driven by business portfolio realignment. In the fourth quarter of last year, LG recorded consolidated revenue of KRW 22.78 trillion and an operating profit of KRW 146.1 billion. This year, the company aims to accelerate qualitative growth through business portfolio transformation. LG will focus on strengthening fundamental competitiveness in areas such as quality and cost while maximizing efforts to secure a robust profit structure through fixed cost efficiency. The home appliance business, a core segment for the company, is expected to surpass KRW 30 trillion in revenue for the second consecutive year. The strategy of expanding AI appliances and volume zone lineups, along with diversifying business models to subscription and D2C, has driven solid performance. Growth in the B2B sector, including heating, ventilation and air conditioning (HVAC), built-in appliances and component solutions, continues steadily. LG plans to expand its subscription business to countries such as Thailand and India, in addition to existing markets like Korea, Malaysia and Taiwan. The HVAC business, which holds the largest share in LG’s home appliance B2B area, will now operate as an independent business unit to become a global top-tier, comprehensive air solutions business. In the TV business, despite the overall market experiencing delayed demand recovery, demand in premium markets such as Europe is gradually improving. The company’s webOS-based advertising and content business continues to expand its ecosystem across TVs, smart monitors and automotive infotainment systems. Beginning this year, the company will seek to further expand the foundations of its advertising and content business through its OLED and QNED “Dual Track” strategy in premium markets, as well as meeting market-specific demands across the globe with volume zone lineups. Additionally, in accordance with last year’s organizational restructuring, the company plans to enhance synergies between hardware and platform businesses through the integrated operation of its screen-based offerings including TVs and IT and ID products. The vehicle component business has experienced a temporary slowdown in demand for electric vehicles. Despite this, it has continued to achieve solid results and is on track to surpass KRW 10 trillion in revenue for the second consecutive year. The company will focus on responding to the transition to software-defined vehicles (SDV) and strengthening internal stability through profitability-centered operations. These figures are tentative consolidated earnings based on K-IFRS provided as a service to investors prior to LG Electronics’ final earnings results, including net profit. Details regarding each division will be announced officially later this month. # # # View the full article

Company’s AI Provides Personalized Experiences that Transform and Enrich Everyday Life, Making You Feel Understood LAS VEGAS, Jan. 7, 2025 — LG Electronics (LG) is showcasing its latest innovations powered by AI at CES® 2025. Themed “Life’s Good 24/7 with Affectionate Intelligence,” LG’s booth at the Las Vegas Convention Center illustrates how the company is providing incredible convenience and new customer experiences by seamlessly integrating AI into everyday life. At the entrance of the booth, LG’s theme comes to life with the dynamic and immersive Brand Façade: a massive semi-circular display featuring LG Kinetic LED Media Art. LG offers its customizable Kinetic LED products as part of a total solution for customers, providing everything from the initial design to post-installation services. The company’s innovative displays deliver exceptional, multisensory experiences with stunning picture quality and the ability to perform elegant kinetic movements in sync with video and audio content. LG’s booth at CES 2025 is divided into distinct zones representing morning, noon, afternoon, evening and night, all grounded in LG’s pursuit of “Space-as-a-Service” to expand the horizons of living spaces. Each area demonstrates how LG’s AI-powered innovations can enrich people’s daily routines. Visitors will experience firsthand how LG’s intelligent home appliances, smart living solutions and cutting-edge technologies combine to create around-the-clock comfort, convenience and connection. A Morning with LG AI The Rise & Shine (LG AI Home) zone showcases LG’s vision for a seamless start to the day, enabled by LG’s Affectionate Intelligence and On-device AI Hub. Visitors can explore an Intelligent Home that understands and adapts to their needs, offering proactive solutions to make each day smoother, and a personalized living environment that is both safe and hyper-connected. Visitors can witness innovations like face and voice recognition in the bedroom, which provide personalized content and wellness insights based on sleep patterns. The technologies even adapts to user’s routines thanks to automatic situational recognition and offers easy-to-digest data and insight with On-device AI hub, where sensitive information is securely protected by LG Shield. The Connect & Cruise (Car-Commercial) zone focuses on LG’s AI-driven mobility and commercial innovations for life on the move. Here, visitors can experience AI-based in-cabin sensing solution, Vision AI mobility concept that is designed to bring greater safety, convenience and hyper-personalization to the future mobility experience. Noon – the Perfect Time for Work and Play The Work & Create (Intelligent Office) zone exemplifies AI’s ability to transform work into a smarter, more streamlined experience. Visitors can get hands-on experience with LG gram Pro 2-in-1, while experts demonstrate how to maximize AI capabilities using the LG CreateBoard. This presentation highlights the simplicity of generating document-based AI insights and leveraging AI-driven system controls. The Gear up & Game (Gaming Playground) zone is an AI-optimized environment where visitors will discover an unparalleled gaming experience. LG’s ThinQ ON, which can connect with a variety of IoT sensors and devices, makes it easy to create a personalized gaming station and control mood settings with just the push of a button. Visitors can also try out the advanced webOS smart gaming monitor, including the LG UltraGear OLED Bendable Gaming Monitor. A Rejuvenating Afternoon with Innovations that Inspire The Inspire & Innovate (LG Labs Studio) zone is a space that inspires creativity and promotes personal well-being through innovative solutions, including AI-driven technologies. Visitors can explore personalized “ambient solutions” that align with their unique lifestyles and tastes, and see how LG’s products can transform a living space into a chic café, a relaxing retreat or a premium personal cinema. In addition, the zone also features the MX platform, which expands the definition of home solutions by creating a new type of multipurpose space. Utilizing a modular package system, it integrates LG’s innovative appliance hardware and AI technologies to transform the vehicle cabin into a flexible area. Throughout the zone, visuals and ambient content are generated by EXAONE, LG AI Research’s multimodal AI model, creating dynamic atmospheres curated to individual preferences. Trained on 350 million license-free images, EXAONE can generate an infinite number of images with distinct moods. The images displayed in the zone are created using prompts such as “gentle breeze,” “orange summer view” and “cozy, serene atmosphere,” uniquely depicting city and countryside morning scenery in four seasons, resulting in images that cannot be found anywhere else in the world. Curate Your Evening, Elevate Your Experience The Curate & Elevate (Upscale Home Living) zone offers an immersive lifestyle experience that combines AI tech with enduring design and customized luxury. This exclusive space demonstrates how intelligent technology and refined aesthetics can come together to elevate every moment at home. Highlighted within this zone are innovative display products like the LG Signature OLED T. Visitors can see the transparent OLED T showcased alongside iconic clear acrylic pieces from Kartell, a renowned premium furniture brand, introducing innovative user experiences and new possibilities for space curation. The zone also highlights the second-generation LG SIGNATURE lineup, including the brand-new LG SIGNATURE 4-Door French-Door refrigerator with a transparent OLED door panel, as well as the LG SIGNATURE Smart InstaView Over-the-Range Microwave and Slide-in Double Oven Induction Range, which pairs timeless design with state-of-the-art AI technology. With the famed Italian designer furniture company, Molteni&C, LG has crafted an exhibit that emphasizes LG SIGNATURE’s “Live Beyond” philosophy. Visitors can learn how the brand’s latest AI-equipped premium products elevate convenience and provide more personalization options than ever before. Entering the Night area of the zone, visitors will encounter the breathtaking kinetic media chandelier; an installation that boasts 28 units of the transparent LG Signature OLED T. When closed, it highlights the elegance of transparency through synchronized video and lighting; when open, it emphasizes the sleek, thin design of transparent OLED technology. Visitors will be wowed by mesmerizing visuals, including the colorful Cloud Bloom, Aquarium and stained-glass effects; all synchronized with dynamic lighting and all enhanced by AI assistance to deliver an immersive, 360-degree experience. The Dive & Vibe zone offers an entertaining, multisensory exploration of AI-powered sound and music. New 2025 xboom speakers on display employ advanced AI calibration technology to automatically adjust sound settings and recommend the best lighting mode according to the space and the mood of the music. Last but not least, the Escape & Immerse zone takes CES attendees on a journey of personalized content curation and optimal viewing experiences enabled by LG’s α11 AI processor and webOS platform. The zone is divided into an entry area and an experience area, with the latter designed to showcase the capabilities of the α11 and webOS. The entry area features a dramatic man cave atmosphere, where visitors will discover a ‘secret door’ to experience AI of LG TV, where a digital guide showcases the exciting features of the technology. Highlights include the AI-powered Magic Remote, Voice ID and the cinematic picture and sound quality delivered by α11 AI processor technology. Along with the latest smart life solutions, LG’s exhibition booth at CES 2025 showcases the company’s dedication to sustainability and corporate responsibility. Throughout the booth, visitors will find several trees symbolizing the company’s commitment to ESG. These include the Comfort Kit Tree, the Sustainable Exhibition History Tree, the Energy Tree, the Global Carbon Neutrality Tree and the Sustainable Cycle Tree, which together form a visual representation of LG’s vision for a sustainable future. Visitors can experience LG’s latest innovations at its CES booth (#15004, Las Vegas Convention Center) from January 7-10. For more information on LG products unveiled at CES 2025, please check out the CES 2025 Press Kit. # # # View the full article

All “xboom by will.i.am” Products Feature a More Balanced and Warm xboom Signature Sound LG’s New xboom Line Is Empowered by AI Sound, AI Lighting, AI Calibration and RAiDiO.FYI SEOUL, Jan. 6, 2025 — LG Electronics (LG) unveiled its new audio product line of Bluetooth speakers and earbuds at CES 2025, created in partnership with multi-platinum musician and tech entrepreneur, will.i.am. This marks the debut of the “xboom by will.i.am” line, following the partnership announcement in early December. LG recently appointed will.i.am as the “Experiential Architect” of the LG xboom brand, aiming to establish it as a culture-forward brand that elevates the listening experience to new heights through completely new sound and design values. All “xboom by will.i.am” audio products are professionally tuned by will.i.am, delivering the xboom signature sound – characterized by a more balanced audio profile with warmer tones. The product design is playfully compact and embodies will.i.am’s creative artistry that stems from his life-long experience in pop culture. Leveraging both his extensive experience in understanding what people love and developing technology for creatives, will.i.am fundamentally inspires xboom’s product development, design and brand marketing. The “xboom by will.i.am” line boasts a family of smart Bluetooth speakers – the xboom Bounce, Grab and Stage 301 – all fortified with seamless AI capabilities for a next-level listening experience. The xboom speakers conduct AI analysis on the content being played to automatically adjust AI Sound, switching to sound options that accentuate the melody, rhythm, or voice. The AI Lighting feature keeps the speakers’ bar lights pulsing in multicolored sync for added ambiance. AI Calibration allows speakers to instantly recognize their surroundings to fill various indoor or outdoor spaces with ample sound. And for the first time, xboom speakers now feature a dedicated button for users to instantly connect to will.i.am’s RAiDiO.FYI platform to enjoy various infotainment content tailored for each listener by an AI Radio Host. Also, users can enjoy their content with amplified sound through the LE Audio Auracast feature that connects multiple xboom units for a seamlessly synchronized audio output. Even without Auracast support on their smartphones, users can enjoy synchronized audio across multiple units with the xboom speaker serving as the master unit. Moreover, users can enjoy the xboom signature sound that is further enhanced by built-in tweeters and full-range units created by Peerless, the Danish premium transducer manufacturer with a legacy of almost 100 years. The 2025 audio product line is spearheaded by the xboom Bounce, which combines refined audio quality with stylish aesthetics. It boosts portable sound to a new level with its built-in, up-bouncing passive radiators, dual dome tweeters and track-type woofer. The Bounce is capable of delivering high-frequency stereo with precise highs and an expanded soundstage, surrounding listeners with enhanced clarity and depth. The name “Bounce” comes from its up-bouncing passive radiators that visibly bounce and light up in beat to the music. It incorporates a versatile strap that enables users to hold the speaker securely in one hand, hang it on a hook, or place it on a tabletop. With a water and dust resistance IP67 rating and Military Standard 810G durability, this robust speaker’s built-in battery lasts up to 30 hours. The xboom Grab presents an exciting take-anywhere audio experience, pairing powerful sound with a compact, travel-friendly design. Despite its relatively slim size, the Grab manages to pack dual passive radiators positioned on both sides of the speaker for dynamic bass and lively sound. As the name “Grab” suggests, this speaker is perfect to hold in one hand for use on the go. It can be placed in many orientations – standing upright, lying on its side, or securely nestled in the cup holder of a car or camping chair, or even in the water bottle cage of a bicycle. It also comes with versatile straps for securing snugly to the arm or slinging over hooks and handles. With a water and dust resistance IP67 rating and Military Standard 810G durability, the Grab offers up to 20 hours of battery life. The xboom Stage 301 is designed for those who love transforming any space into a lively stage – hence the name “Stage.” Optimized for busking, karaoke night, or any sort of indoors or outdoors gathering, the speaker effortlessly fills big spaces with powerful sound. This robust model packs a punch with its 6.5-inch woofer and dual 2.5-inch midrange drivers, providing rich, full-bodied audio. The Stage 301 distinctly features a built-in handle for easy carrying and a clever wedge design that allows flexible positioning for various setups – flat on its base, tilted back, or seated atop a tripod. Highly durable, the xboom Stage 301 has an IPX4 water resistance rating as well as a replaceable battery that lasts up to 11 hours, allowing greater flexibility and uninterrupted listening pleasure. The xboom Buds employ lightweight graphene drivers, which are key to delivering pure, well-balanced sound with rich bass. As thin as paper yet strong as steel, graphene improves durability while supporting LG’s Active Noise Canceling technology, providing a more immersive listening experience. Featuring LE Audio Auracast, the Buds enable users to listen to open audio streams in public and permit multiple device connections so that several users can simultaneously enjoy the same audio. Designed for comfort and stability, the ergonomic ear tips adapt to various ear shapes, while the unique ear hook design provides a snug and stable fit on the go. It offers up to 30 hours of listening time with the support of its charging case, as well as IPX4 water resistance that protects against splashing water. “Working with renowned tech and lifestyle innovator, LG, opens the door to groundbreaking and dynamic experiences that speak to a broader community of music enthusiasts,” said will.i.am. “By bringing our cutting-edge technology and distinctive creative visions together with LG xboom, we want to foster an iconic culture where people can explore their passion for music with others on a whole new level.” “The xboom by will.i.am line marks the beginning of a dynamic, collaborative journey for the xboom brand and will.i.am, and we are more than thrilled to showcase the first fruits of our partnership at this year’s CES,” said Lee Jeong-seok, head of the LG Media Entertainment Solution Company’s audio business division. “Beginning with the new xboom line, we will continuously aim to elevate every aspect of the listening experience.” The all-new “xboom by will.i.am” audio products, which will roll out in global markets in 2025, will be on display during CES 2025 from January 7–10 at the LG booth (#15004, Las Vegas Convention Center). # # # View the full article

LG Brings Xbox Cloud Gaming Experience to its Newly Launching Gaming Portal Las Vegas, Jan. 6, 2025 — LG Electronics (LG) has announced a partnership with Xbox, providing players access to hundreds of games with the Xbox app on LG Smart TVs. Owners of LG’s latest Smart TVs1 will be able to effortlessly discover and play a wide selection of PC and console games from industry-leading partners, and soon Xbox, through the new Gaming Portal.2 This versatile, gaming centric hub is designed as an all-in-one solution for seamless navigation and personalized gaming, both for the latest AAA games and casual webOS app games. For gaming enthusiasts, LG Smart TV users can soon explore the Gaming Portal for direct access to hundreds of games with Xbox Game Pass Ultimate, including popular titles like Call of Duty®: BlackOps 6, and highly anticipated releases like Avowed. With Game Pass Ultimate, players will also be able to stream a catalog of select Xbox games they own such as NBA 2K25 or Hogwarts Legacy. “We are thrilled to announce the partnership with Xbox, which aims to enrich the gaming experience on LG Smart TVs with a broader selection of popular games,” said Chris Jo, senior vice president of platform business at the LG Media Entertainment Solution Company. “The Gaming Portal will provide users with a seamless, convenient and exciting way to enhance the gaming experience on LG Smart TVs.” “Our partnership with LG will help players easily discover and play games through the new Gaming Portal on LG Smart TVs,” said Lori Wright, Corporate Vice President of Xbox. “We’re fortunate to have a great partner in LG who will bring Xbox Cloud Gaming to more players, letting new and longtime Xbox’ers find their favorite games and play with friends across screens.” Powered by webOS and easily accessible from the Home Screen, the Gaming Portal’s intuitive interface ensures that users can effortlessly discover and enjoy their favorite games with ease. LG’s Gaming Portal provides a comprehensive overview with an app list that includes cloud gaming apps, webOS app games playable with the remote controller, recently played titles, the top 10 most popular games, editor’s picks, and other tailored, user-friendly gaming experiences. # # # 1 Service and country availability will be announced at a later date. 2 Gaming Portal availability can vary per TV model. View the full article