News Reporter

Probably the hardest working appliance of every home is the refrigerator, working non-stop 24 hours a day, 7 days a week. But such a heavy workload means our most essential appliance is also our most energy hungry, which is why properly taking care of your fridge benefits both the environment and your wallet. To make that job simpler, LG designed its InstaView Door-in-Door refrigerator range to deliver the most energy-efficient features while at the same time providing outstanding convenience for the perfect kitchen life. Keep Food Fresh, Open That Door Less Ask yourself this: how many times do you open your refrigerator without taking anything out? We’re all guilty of opening the fridge door out of curiosity or to check what needs replenishing and this has a significant impact on how much energy you use. LG’s Door-in-Door feature reduces cold air loss by providing a separate space for your most popular items. This seemingly simple design not only lets your hardest-working home appliance operate far more efficiently, it also saves you a handsome sum by keeping the compressor — the engine that creates all that cold air — from working overtime, the key to increasing its lifespan.1 Along with all its other innovative features, the LG InstaView Door-in-Door refrigerator has amassed a loyal fan, resulting in more than one million units being sold worldwide in 2020. Being the Perfect Host with Craft Ice When hosting friends and family, an ice maker can make the difference between a good drink and a great drink. LG InstaView refrigerator with Craft Ice automatically makes standard ice cubes, crushed ice or LG’s exclusive round Craft Ice which last longer than ice cubes, keeping drinks cooler longer.2 Cocktails and soft drinks taste so much better with clear, aesthetically-pleasing ice balls seen in the fanciest restaurants and bars. ThinQ-Powered Convenience To reduce energy consumption and your energy bill, LG’s ThinQ AI platform sends notifications to your smartphone if your refrigerator door is left ajar. Users can control key features from anywhere inside or outside the home through either the LG ThinQ app or voice commands using Google Assistant or Amazon Alexa.3 You can even activate vacation mode on your smartphone ThinQ app to check the refrigerator and freezer temperatures remotely when away from home for an extended period of time. Smarter Living with Proactive Customer Care Proactive Customer Care (PCC), LG’s AI-infused smart customer service, lets users manage their refrigerator’s performance with minimal effort. LG’s PCC service analyzes usage patterns and provides maintenance tips and alerts for potential issues to keep your appliance performing at its best. The comprehensive AI service guides you through the installation process, teaches you how to use your LG devices and informs you when supplies are running low or when software updates become available.4 LG’s latest InstaView refrigerators will be displayed virtually in LG’s digital CES 2022 exhibition booth starting January 5. # # # 1 Reduction of cold air loss up to 41 percent based on Intertek testing of models SX5534WB, GR-S632GLRC and LFX3194ST/02 using LG internal testing method measuring percentage reduction in exchange rate of air when opening Door-in-Door compared to regular refrigerator door for 10 seconds. Results may vary by model and duration of door opening. 2 Craft Ice lasts approximately 15 percent longer than cubic ice in water based on internal tests comparing the average melting rate of Craft Ice and cubic ice in an environment of 25-27 degrees Celsius and water temperature of 9 degrees Celsius. 3 Applicable for models with Wi-Fi connectivity with both the appliance and LG ThinQ app connected. Service and feature compatibility may vary depending on the region. 4 Availability of Proactive Customer Care may vary depending on model or region. View the full article

Anyone seeking the best big-screen gaming experience need look no further than LG’s 2022 OLED TV lineup. With their self-lit pixels delivering ultra-fast response time and support for the latest gaming features, not to mention the latest PC hardware, consoles and cloud gaming services, LG’s advanced TVs take high-definition gaming to immersive new heights. Over the years LG OLED TVs have added many industry-first features to deliver gaming excellence. LG OLED was the first TV to be certified by NVIDIA as G-SYNC® Compatible and LG 8K OLED TV was the first to demonstrate 8K gaming with NVIDIA® GeForce RTX 30 Series graphics cards. LG once again raised the bar for gamer-friendly TVs with the addition of support for Dolby Vision® at 4K 120Hz. ©2021 MARVEL LG OLED TVs have been the real deal when it comes to leading the way in the adoption of genuine HDMI® 2.1 features and inputs and LG’s newest models continue that tradition with expanded HDMI 2.1 support. Every new LG OLED TV, QNED Mini LED TV, QNED TV and NanoCell TV will support automatic low latency mode (ALLM) and enhanced audio return channel (eARC) with most OLED, QNED Mini LED and QNED TVs certified to support variable refresh rate (VRR). LG’s 2022 TVs have also been certified by HDMI Authorized Test Centers (ATC) for meeting the requirements set out in the latest HDMI 2.1 standards including VRR, eARC, Display Stream Compression (DSC) and support for Fixed Rate Link (FRL) up to 48Gbps.1 DSC is a future-proofing technology that enables visually lossless compression for ultra high definition displays. LG introduced DSC in its SIGNATURE OLED 8K Z series, 8K QNED Mini LED TVs and 8K NanoCell TVs in 2021, providing viewers with outstanding 8K 60Hz 12-bit 4:4:4 video capabilities. Able to enhance the clarity and definition of onscreen objects and colors, DSC is now offered in seven LG 2022 TV models with VRR and DSC support in the LG lineup.2 Select 2022 LG TVs also feature four ports that support FRL, a signaling technology supported in the HDMI 2.1 specification, to deliver higher uncompressed resolutions at ultra-high speed bandwidths (up to 48Gbps) for super-fast gaming and hyper-realistic graphics.3 Some LG premium TVs (models OLED Z2/G2, QNED99/95) also come Wi-Fi 6 certified, ensuring smooth online gameplay and more reliable content streaming for more speed and less latency than ever before. Wi-Fi 6 will be especially advantageous to subscribers of cloud gaming services such as NVIDIA GeForce NOW and Google Stadia, both available on LG 2022 Smart TVs. With Game Optimizer, LG’s latest TVs make setting up the ideal gaming environment a fast and simple affair. A one-stop menu for all gaming-related settings, Game Optimizer lets users select and switch between game specific features as well as game genre display presets such as first-person shooters and role-playing while the new Sports option brings an added sense of realism to action-packed games. Game Optimizer provides quick access to the new Dark Room Mode, which adjusts screen brightness for a better gaming experience in a dim or dark room. Players can easily change the screen’s aspect ratio to suit the game they are playing or the device they’re using (PC or console) as well as manage NVIDIA G-SYNC®, FreeSync Premium and VRR settings all from the Game Optimizer menu. Players can also activate Blue Light Reduction to help prevent eye fatigue and AI Game Sound to transport themselves deeper into their favorite titles. With its 2022 OLED and premium LCD TVs, LG is once again demonstrating a commitment to meeting the needs of today’s gamers and delivering the best big-screen gaming experience possible. Specifications: OLED 8K OLED 4K QNED Mini LED 8K QNED Mini LED 4K QNED 4K Z2 G2 C2 B2 A2 QNED99 QNED95 QNED90 QNED85 QNED80 Number of Ports Compliant with HDMI2.1 (48Gbps) 4 4 4 2 – 4 4 2 2 2 Number of Ports Compliant with HDMI2.0 2 3 2 2 2 eARC (Enhanced ARC) Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes ALLM (Auto Low Latency Mode) Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes VRR HDMI VRR Yes Yes Yes Yes – Yes – Yes Yes Yes VRR NVIDIA G-Sync Yes Yes Yes Yes – – – – – – VRR AMD FreeSync Yes Yes Yes Yes – Yes – Yes Yes Yes DSC (Display Stream Compression) Yes Yes Yes Yes – Yes Yes Yes Yes Yes # # # 1 2022 LG premium TVs that meet CTS2 latest certification HDMI® 2.1 compatibility test standards: OLED 8K Z2 series, OLED 4K G2 series, OLED 4K C2 series, OLED 4K B2 series/QNED Mini LED 8K QNED99 series, QNED Mini LED 8K QNED 95 series, QNED Mini LED 4K QNED90 series, QNED Mini LED 4K QNED85 series, QNED 4K QNED80 series, 86-inch NANO75 series, UQ90 series. 2 2022 LG premium TVs that support VESA® DSC: OLED 8K Z2 series, OLED 4K G2 series, OLED 4K C2 series, OLED 4K B2 series / QNED Mini LED 8K QNED99, QNED Mini LED 8K QNED95, QNED Mini LED 4K QNED90 series, QNED Mini LED 4K QNED85 series, QNED 4K QNED80 series. 86-inch NANO75 series, UQ90 series. LG premium 2022 TVs that support both VESA® DSC and VRR: OLED 8K Z2 series, OLED 4K G2 series, OLED 4K C2 series, OLED 4K B2 series/QNED Mini LED 8K QNED99, QNED Mini LED 4K QNED90 series, QNED Mini LED 4K QNED85 series, QNED 4K QNED80 series, 86-inch NANO75 series, UQ90 series. 3 2022 LG premium TVs that support FRL 48Gbps: OLED 8K Z2 series, OLED 4K G2 series, OLED 4K C2 series/QNED Mini LED 8K QNED99 series, QNED Mini LED 8K QNED95 series. View the full article

2022 LG Models Deliver Superb Picture Quality, More Screen Sizes, Smart Lifestyle Services LAS VEGAS, Jan. 3, 2022 — LG Electronics (LG) today unveiled its most advanced and impressive TV lineup yet, headlined by the company’s exceptional 2022 OLED TVs. With powerful imaging technologies and an improved webOS offering even more smart features and services, LG’s latest models are expected to elevate the viewing and user experience like never before. LG OLED The leader of the global premium TV market for nine years and counting and a CES Innovation Award honoree for eight consecutive years, LG OLED TV has reshaped the premium TV segment to become the first choice for millions of consumers worldwide.1 OLED TVs employ self-lighting pixels that can be turned on and off individually to deliver perfect blacks, incredibly natural colors and infinite contrast. Backlight-free, OLED is thinner and lighter than every other display technology, allowing for the creation of unprecedented form factors such as bendable and rollable TVs. Featuring LG’s advanced OLED panel, the new G2 series models are in a class of their own. The next level in OLED’s evolution, the OLED evo technology featured in both G2 and select C2 series delivers higher brightness for ultra-realistic images with amazing clarity and detail. Powered by LG’s new α (Alpha) 9 Gen 5 intelligent processor,2 the company’s Brightness BoosterTM technology enables G2 series TVs to deliver even more brightness through improved heat dissipation and a more advanced algorithm.3 LG’s 2022 G2 series introduces a new 83-inch model and the world’s first 97-inch OLED model to complement the 55-, 65- and 77-inch TVs already in the lineup. The LG G2 series delivers a refined design with its attractive flush-to-the-wall Gallery Design. LG’s C2 series offers the most diverse selection of screen sizes with a total of six for 2022: world’s first 42-inch OLED TV, ideal for console and PC gaming, in addition to 48, 55, 65, 77, 83 inches. This OLED TV series features thinner bezels for a more immersive viewing experience in addition to giving the TV a sleeker design. Faster and Smarter At the heart of most of LG’s new TV models, the α 9 Gen 5 leverages deep learning to enhance upscaling performance and give onscreen images a more three-dimensional quality by making foreground and background elements more distinct from one another. The α9 Gen 5 also expands the capabilities of LG’s AI Sound Pro feature to provide viewers with more lifelike audio; enabling the TVs’ built-in speakers to produce virtual 7.1.2 surround sound. Upgraded UX The latest version of LG’s innovative Smart TV platform brings the user experience to life on LG’s new TVs, delivering maximum convenience and easier content discovery. webOS 22 introduces personal profiles so users can enjoy a more customized viewing experience. Under each profile, users can set up fast access to their favorite streaming services, get tailored content recommendations based on viewing history and receive real time alerts to keep up with favorite sports teams. Logging into profiles can be performed either from the TV browser or from a smartphone with NFC Magic Tap. NFC Magic Tap can also be used to mirror a mobile device screen to an LG TV.4 Viewers can also mirror content from one TV to another in the home using Room To Room Share, which enables the viewing of cable or satellite content on another TV via Wi-Fi without an additional set-top-box.5 Also new for 2022, Always Ready turns an LG TV into a media display when not in use. Easily set up in the SETTINGS menu, Always Ready is activated with a press of the power button on the LG Remote to transform the screen into a digital canvas for showcasing artwork, keeping track of time or playing music.6 What’s more, upgrading ThinQ AI will allow LG’s 2022 TVs to become true smart home hubs. In addition to providing users with effortless voice control, and compatibility with other ThinQ-powered devices, ThinQ AI now offers support for Matter, a new industry standard for a more secure and seamlessly connected smart home, which will allow LG TVs to work as a controller for connected devices.7 Outstanding Picture Quality Acknowledged by consumers, tech experts and the biggest names in the film industry, LG OLED TVs continue to raise the bar for picture quality. The panels found in the 2022 OLED lineups have been certified by global product testing agency Intertek for 100 percent color fidelity and 100 percent color volume. LG OLED TVs are unique in their ability to match the colors in the original source content and express all colors accurately regardless of how bright or dark the displayed images may be.8 All 2022 LG OLEDs are certified flicker-free by both TÜV Rheinland and Underwriters Laboratories, and glare-free by UL. LG’s OLED panels have also been recognized by TÜV Rheinland for their low blue light performance and are the first in the world that meet the low blue light emission requirement of Eyesafe, a U.S.-based health standards agency. And not only do LG TVs make it easier for creators to appreciate their accuracy, they also make it easier for customers to see movies as their creators intended as they were the first in 2021 to offer auto switching to Filmmaker Mode when enjoying Amazon Prime Video content. Unmatched in Gaming LG OLED has claimed many gaming first titles over the years: first OLED TV to support NVIDIA G-SYNC® Compatible and first 8K OLED TV to demonstrate 8K gaming with NVIDIA® GeForce RTX 30 Series graphics cards. With its 1 millisecond response time, low input lag and up to four HDMI ports supporting multiple HDMI 2.1 features, it’s no surprise that LG OLED is the ideal choice for console and PC gaming fans. And with support for NVIDIA GeForce NOW and Google Stadia cloud gaming platforms, gamers can start having fun by just connecting a compatible controller. New for 2022, LG customers can easily select and switch between game-specific features and display presets directly from the TV’s Game Optimizer menu. The Game Optimizer menu provides quick access to the new Dark Room Mode, which adjusts screen brightness for a better gaming experience when the lights are off. Settings for G-SYNC® Compatible, FreeSync Premium and variable refresh rate (VRR) are easily accessible from Game Optimizer. What’s more, a new sports mode joins presets for first-person shooter, role-playing and real-time strategy games, delivering more details for even more realism. LG QNED Mini LED Demonstrating its continuing leadership in the LCD TV space, LG is also unveiling an expanded QNED TV lineup for 2022. Boasting LG’s own Quantum Dot NanoCell technology, the fresh range offers stellar color reproduction with 100 percent color volume. Able to deliver rich, accurate colors in the brightest and darkest areas of a scene, LG QNED Mini LED TV is capable of amazing contrast thanks to LG’s Precision Dimming Technology. All models starting from the QNED90eries are certified for 100% color consistency so viewers see the same, high quality image every time, even at different viewing angles.9 Interactive Experience In 2022, LG is also redefining the role of TV with the addition of new services that facilitate more personal and interactive experiences at home. LIVENow – The award-winning LIVENow app offers access to online live concerts, shows, sports and other premium live events that users can actively participate in as well as watch. With LIVENow, LG TV becomes a gateway to new virtual experiences, offering the ability to enjoy concerts with friends and family and with fans from all over the world. 1M HomeDance – For those who want to dance like their favorite K-Pop idols, LG TV presents the 1M HomeDance app. Created in collaboration with 1MILLION Dance Studio, one of K-Pop’s most popular choreography teams, the app provides a wide selection of tutorials to help users perfect their moves. Users can check out their form with Camera Mode while dancing along with 1MILLION’s professional choreographers, or take a break, sit back, and watch their favorite dance clips. LG Fitness – LG is also introducing its very first health platform, LG Fitness, to help users enjoy a healthier lifestyle at home. Users can find the ideal workout plan based on the system’s recommendations or create their own by choosing from a variety of options such as fast-paced HIIT, full-body stretching or guided meditation, among others, keeping track of their activity and progress on the app’s dashboard. Independa – And with the arrival of Independa, LG’s TVs can even help users care for family members remotely or assist seniors to be more independent. As the first tele-healthcare service supported on LG TVs, Independa features an intuitive interface that makes it easy for users to initiate a video chat with a caregiver or easily access a menu of relevant professional services. Pop-up notifications inform when someone is calling and personal alerts can be set up for more reminders. All notifications and alerts are integrated into webOS so they are always just a glance away. Professional services available on Independa include Dentulu (online dental consultation), Capital Rx (discount pharmacy platform), Coverdell (dental insurance benefits), WebMD (medical grade educational videos) and Sprio100 (fitness programs for seniors), among others.10 See LG’s new 2022 TVs for yourself by watching ‘THE STAGE 2022’ on the global YouTube channel and visiting the virtual exhibition at www.LG.com/CES2022 starting 08:00 PST on January 4. # # # 1 Units shipped in the 9-year period, 2013-2021 (Source: Omdia) 2 α (Alpha) 9 Gen 5 AI Processor available in the following models: OLED Z2, OLED G2, OLED C2, QNED Mini LED QNED99, QNED Mini LED QNED95. 3 Brightness BoosterTM available in LG OLED G2 series only. 4 Content sharing (e.g. photos, music, videos) supported in compatible Android and iOS devices. Screen mirroring supported in compatible Android devices, with support in iOS devices to be added later in 2022. 5 Room To Room Share available via firmware upgrade in first half of 2022. Supports content from set-top boxes and terrestrial broadcasts only. 6 Always Ready available in OLED Z1, OLED G2, QNED Mini LED QNED99, QNED Mini LED QNED95, QNED Mini LED QNED90. Feature can be disabled from the TV settings menu. 7 Matter support available in second half of 2022. 8 LG OLED panel certified by Intertek for 100 percent color fidelity measured to CIE DE2000 with 125 color patterns. Certified by Intertek, LG’s OLED TVs can express 100 percent of the DCI-P3 spectrum across a 3D color space that covers the TVs’ full luminance range, according to IDMS 1.03C (cl. 5.31). 9 Certified by Intertek, LG QNED TVs deliver a high color consistency recorded as 100 percent by CIE DE2000 across 18 color patterns with a viewing angle of ±30°. 10 Independa app available on 2021-2022 TV models in Canada and US. View the full article

Presenting Solutions for a More Inclusive, Sustainable, Connected Future LAS VEGAS, Jan. 2, 2022 — At CES 2022, LG Electronics (LG) is presenting its vision for an enhanced lifestyle and a better future for all. Hosted by LG CEO William Cho, LG World Premiere will introduce the company’s diverse innovations for the new year and detailed its continuing efforts to create a more inclusive user experience and sustainable tomorrow. LG’s theme for CES 2022, The Better Life You Deserve, emphasizes LG’s ultimate goal to elevate all aspects of daily life though technological and design innovation. This vision is brought to life through three short films: A Better Life for You, A Better Life for All and A Better Life Tomorrow. A Better Life for You: Creating Value for Every Lifestyle LG’s concept of the upgradable appliance is the focus of the first short film, A Better Life for You. With enhanced abilities to learn and evolve to better meet the needs of users’ individual lifestyles, LG’s upgraded ThinQ platform empowers compatible products with even more features to deliver additional conveniences in 2022. A Better Life for You shows how advancements in LG’s entertainment solutions are delivering a more personalized, interactive experience to viewers enjoying content on larger screens at home. Audiences will be introduced to LG StanbyME, a wireless private mobile wireless display that goes anywhere in the house to deliver the ultimate viewing experience of a traditional TV. Also making their worldwide debut, LG PuriCare AeroTower is an all-in-one home air care solution designed to deliver the benefits of an air purifier, fan and heater while the LG tiiun indoor gardening appliance offers a simple, clean and reliable way to grow healthy greens all year round. A Better Life for All: More Sustainable, More Inclusive LG’s commitment to reducing its environmental impact and making its business more sustainable is the focus of A Better Life for All. Energy saving innovations built into InstaView® refrigerator and its “knock twice to see inside” transparent door, the increased use of recycled materials in packaging materials of LG Soundbar and the reduction of plastic components in LG OLED TVs all point to LG’s commitment to finding solutions that are better for people and the planet. Beyond 2022, LG expects to introduce more than 600,000 tons of recycled plastic into its manufacturing processes and increase the recovery of electronic waste to eight million tons by 2030. Inclusiveness is also key to LG’s growth as a brand and toward this goal, LG is committed to investing in Accessibility Advisory Councils across different markets. Councils are comprised of accessibility experts and those living with disabilities and play a critical role in advising LG as it develops products with more inclusive user experience in mind, such as voice commands and Braille labeling. To encourage innovation in the areas of sustainability and inclusivity in 2022, LG is establishing the LIFE’S GOOD AWARD focusing on Innovation for Earth and Innovation for All to solicit ideas to minimize the impact of human activities on the environment and make LG products more accessible and user-friendly. Up to USD 1 million will be awarded to winning participants, more details to be announced in the year ahead. A Better Life Tomorrow: Blueprint for the Future The third and final short feature focuses on the future and LG’s role in turning the stuff of science fiction into reality, with the company’s AI-powered CLOi door-to-door delivery robot being readied to roll into service. Audiences are also treated to a behind the scenes look as LG’s virtual artist Reah rehearses for her upcoming music video. Also getting the spotlight is LG OMNIPOD, a mobility concept solution that blurs the distinction between home and car. Expanding upon the automotive solutions presented in LG’s previous Connected Car at CES 2020, LG OMNIPOD is an on-the-road extension of one’s personal living space. Designed to function as a home office, an entertainment center or even a lounge, LG OMNIPOD offers a look at how a busy individual might be able to get more done in a future where working remotely doesn’t mean having to work from home. Located inside the main entrance of Central Hall at the Las Vegas Convention Center, LG’s on-site exhibit promises to offer both physical and online visitors an engaging and interactive experience through AR and VR technologies. LG’s Home Entertainment showcase will be featured in LG Virtual Studio in three individual zones: LG OLED on Metaverse, Virtual Showroom and LG OLED Art. All three zones allow visitors to discover and experience the company’s latest products in compelling, interactive ways. LG’s new home appliances will be featured in the virtual exhibition halls aptly named LG Home, LG Home by Objet Collection and LG ThinQ. LG Home is a virtual living space where visitors can explore the company’s latest appliances including a new washer-dryer set, PuriCare AeroTower and LG tiiun. In LG Home by Objet Collection, visitors can curate their own space by choosing the wallpaper, flooring and other interior design elements to harmonize with the customizable appliances in LG’s premium lifestyle collection. LG ThinQ gives visitors a “tour” of all the features and functions of LG’s smart ecosystem all accessible through the upgraded LG ThinQ app. Visit LG’s CES site and the official YouTube channel for more insights into what LG has in store for CES 2022. # # # View the full article

LG’s 2022 Complete Kitchen Solution Delivers Advanced Cooking Technologies and Seamless Access to Smart Recipes SEOUL, Dec. 29, 2021 — LG Electronics (LG) is about to make life in the kitchen easier than ever with the introduction of its latest cooking appliances, LG InstaView® Double Oven Range and Over-the-Range Microwave Oven. Featuring the company’s core cooking technologies, these premium appliances are the first to offer seamless integration with the new LG ThinQ Recipe service.1 Double Oven Range features LG InstaView technology that lets users see inside an appliance by simply knocking twice on the glass, illuminating the interior without having to open the door and letting hot air escape. A complete cooking solution for today’s homes, both products are making their debut at CES 2022 next week. The new oven range leverages LG’s ProBake® Convection technology for quick and thorough cooking without preheating to deliver delicious, evenly-cooked meals every time. With its precise temperature and airflow control, ProBake provides shorter cooking times and is also the key ingredient in the oven’s Air Fry and Air Sous Vide modes. Air Fry allows cooks to create delectable, crispy fried treats using far less oil than deep frying while Air Sous Vide ensures tender, juicy dishes that will keep diners wanting more. And delicious doesn’t mean having to wait longer, thanks to LG’s UltraHeat Power Burner technology. The other half of the exceptional kitchen duo, LG Over-the-Range Microwave Oven, employs proprietary Steam Cook technology to prepare foods that are juicier, healthier and tastier. The Slide-out ExtendaVent in this premium microwave is effective in reducing the presence of smoke and lingering odors in the kitchen. And with its EasyClean interior, the oven is a breeze to keep clean thanks to the advanced coating that prevents food and grease from sticking and allows easy cleanup with only a damp cloth.2 LG’s minimalist design language is perfectly exemplified in the stainless steel and tempered glass of LG WideView Window. New for 2022, LG ThinQ Recipe service delivers a more complete and convenient user experience by making all smart kitchen services and content from LG and its partners available in one place. Accessed via the ThinQ app, LG ThinQ Recipe offers a seamless journey that allows anyone to search, plan, purchase and cook, following hundreds of easy-to-follow recipes including mouth-watering options from talented creators and LG Originals Series, the latter prepared by LG’s own chefs showcasing how to best use features of LG cooking appliances. Powered by SideChef, ThinQ Recipe also offers over 10,000 one-click shoppable recipes for the ultimate home cooking experiences, turning a single recipe or a weekly meal plan into a grocery shopping orderable directly from the app via Walmart or Amazon Fresh.3 In partnership with Boston-based AI start-up Foodspace Technology, ThinQ Recipe also integrates LG’s time-saving Scan to Cook feature, for scan-and-send cooking directions for select frozen meals. Proactive Customer Care, LG’s AI customer service solution, can be accessed from the intuitive ThinQ app as well. Using artificial intelligence and deep learning technology to analyze product performance data, Proactive Customer Care can send users helpful alerts and maintenance tips to keep their LG ovens running optimally year after year.4 The 2022 LG InstaView Range with ThinQ Recipe will be on display in LG’s virtual exhibition booth at CES 2022 starting January 5. # # # 1 LG ThinQ Recipe app is applicable for models featuring Scan to Cook. Services and features may vary depending on model or region. 2 EasyClean available only on gas models. 3 Services and features may vary depending on model or region. 4 Availability of Proactive Customer Care may vary depending on model or region. View the full article

LG NOVA – the North American Innovation Center of LG Electronics – recently wrapped up its Mission Launch event series, a unique experience that brought startups and entrepreneurs together with industry experts, mentors, influencers and more to create collaborative conversations on what’s needed to build and innovate for the future. Taking place across two weeks in November, more than 1,700 registrants representing startups and entrepreneurs signed up for LG NOVA Mission Launch to discuss the topics of connected health, mobility, smart home, metaverse and societal impact spaces. As an extension of the LG NOVA Mission for the Future Challenge program to nurture innovations that impact the future and bring them into LG, the event focused on the power of collaboration between startups, corporations, and the industry as a whole. The goal: create an environment of support to enable startups working to change the way we work, live and play, to take their ideas further—and faster— into the adoption process and ultimately, success. Mission Launch Event View a quick video on the Mission Launch Live here. Kicking off the Mission Launch event series, LG NOVA held a one day in-person, invite-only gathering, Mission Launch Live in San Francisco, with keynote speakers, panels, a pitching competition and networking. Local startups were invited to share the vision for their company in a seven-minute pitch plus three minutes of Q&A to Mr. Thomas Yoon, CEO of LG Electronics North America, Dr. Sokwoo Rhee, Senior VP of Innovation and Head of LG NOVA, as well as outside investors from Lockstep Ventures and an Angel Investor. The winning prize was USD 10,000 for the first-place winner, and two second-place prizes at USD 2,500 each. Congratulations to 1st place winner EVVA Health, and 2nd place winners SentiAR and Next-Ion Energy! Following the competition, influential tech innovators and disruptors including Mitch Lowe, Former President of Redbox and co-founding executive of Netflix, and David Chang, Founder of Momofuku Group and Marjordomo Media, addressed attendees – sharing insights and stories of how they trailblazed within their respective industries. The event featured remarks from both Yoon and Rhee, sharing the vision for innovation and collaboration at LG. Mission Launch Virtual Event For those not located in Northern California, the LG NOVA team followed up the in-person event with a week-long virtual event focused on the topics of Connected Health, Energizing Mobility, Smart Lifestyles, the Metaverse and Innovation for Impact. Each day was dedicated to one topic including live networking and interactive conversation with industry thought leaders. Topics of interest for entrepreneurs were also covered throughout the week, offering advice such as how to create elevator pitches, how to source funding and meet investor criteria, and marketing tactics for early-stage start-ups. For those unable to attend, sessions are archived on the Mission Launch website here (registration required). The Mission Launch event may be coming to a location near you so visit www.lgnova.com to sign up for the mailing list to be notified. # # # View the full article

Proud corporate partner of the Royal Philharmonic Orchestra (RPO), LG SIGNATURE invited guests to present a special evening at the Royal Albert Hall, London’s iconic 150-year-old concert hall, on December 9. As one of UK’s top social events every year, Christmas at the Hall was cancelled in 2020 so this year’s event took on even more significance. With the renowned John Milford Rutter CBE conducting the orchestra, guests were able to experience sing-along carols, rousing fanfares and Yuletide classics. (From left) RPO Co-Principal Trombone Matt Knight, First Violinist Erik Chapman A pre-performance champagne reception and an exclusive meet and greet with some of RPO’s performers were held during the interval in a grand tier private box, followed by an intimate standing supper in the Prince of Wales room. The luxurious room was filled with an array of LG SIGNATURE’s innovative products, including Wine Cellar, Refrigerator and OLED R, complemented with festive drinks and dishes. An exclusive group of guests including representatives from major British publications, attended the matinee performance with Lee Bum-seop, president of LG UK, enjoying the evening with other LG UK employees. Guests were impressed by the jolly performances as well as the LG SIGNATURE products being showcased. The prominent exposure of the products at the performance generated much interest in the LG SIGNATURE lineup among the Royal Albert Hall and Royal Philharmonic Orchestra patrons. All in all, it was a jolly, festive opportunity for LG and music-loving Brits to celebrate the closure of another eventful year. Contributed by LG UK # # # View the full article

Communicates Goal to Become Top Lifestyle Innovator and Solutions Provider Amid Uncertain Times SEOUL, Dec. 23, 2021 — LG Electronics’ (LG) new CEO William Cho announced the company’s priorities for 2022, communicating the importance of being even more strategic in the new year to increase customer value and strengthen existing businesses while preparing for all future possibilities. In his end-of-year employee address, CEO Cho also voiced his appreciation to all staff for a successful 2021 that saw much change and growth amidst the challenges of an evolving global market. “We will do what needs to be done to make management more agile and have the courage to implement new ways to meet the demands of a fast-changing business environment,” Cho announced. “LG has and will always produce high-quality products. Going forward, we will place a greater emphasis on the overall customer experience with our concept of F.U.N. for first, unique and new, three attributes that will be featured prominently in all customer experiences in 2022.” Customer experience innovations will include additional contact opportunities with even more customers to more accurately predict and respond to new lifestyle and market trends, Cho said. “We will accomplish this by building on what we have created, strengthening our planning for the future,” continued Mr. Cho. “Our focus will be on maximizing the growth potential of our existing businesses and seeing every transaction from the perspective of the customer experience.” Mr. Cho also addressed the ongoing digital transformation in LG’s evolution, reporting that the initiative that started two years ago was now a part of every aspect of LG’s business from planning to operations, increasing efficiency and improving competitiveness. CEO Cho ended his address by touching upon the fundamental changes to the way LG works as a company. “It is essential to our success that we adopt a more organic way of operating to reduce and eliminate barriers and divisions between departments and business units to allow employees to communicate and coordinate more freely,” Cho concluded. “Likewise, we must elevate our collaboration with other organizations and explore where we can further develop core internal capabilities.” # # # View the full article

2022 LG Monitor Lineup Optimized for Professional Creative Work and Next Level Productivity for Totally Unique User Experience SEOUL, Dec. 22, 2021 — Designed to meet the needs of professional users world-over, LG’s newest premium monitors for 2022 will make their debut at CES 2022 at LG’s virtual press conference on January 4. Both the LG UltraFine Display (model 32UQ85R) and LG DualUp Monitor (model 28MQ780) offer sleek and practical designs, enhanced connectivity and superior user experience for both home and office workers, including creative professionals and programmers. With peerless picture quality, powerful performance, customizability and convenience, it is no surprise that these solutions both took home CES 2022 Innovation Awards. When Only A Professional Will Do The new LG UltraFine Display is a professional-quality monitor designed with the needs of art directors, graphic designers, photo/video editors and live streamers in mind. Its 32-inch 4K UHD (3,840 x 2,160) resolution Nano IPS Black panel boasts 2,000:1 contrast ratio and 98 percent coverage of the DCI-P3 color gamut, ensuring deep blacks and vibrant colors that remain true across a wide viewing angle in various ambient conditions. LG’s first Nano IPS Black panel empowers the LG UltraFine Display to deliver realistic and nuanced black tones, adding more depth to images and allowing creators to realize their visions with advanced precision. To maintain the level of color accuracy required by today’s creatives, the LG UltraFine Display comes with a detachable auto self-calibration sensor. Calibration can be easily scheduled via LG’s intuitive software, saving users time by performing this critical calibration automatically. Two is Always Better Than One A multitasking powerhouse ideal for all kinds of tasks such as content creation and coding, LG DualUp Monitor features a Nano IPS display with a unique 16:18 aspect ratio – a completely new format in the monitor market. The innovative Square Double QHD (2,560 x 2,880) resolution monitor offers the same screen real estate as two 21.5-inch displays and has a vertical split view function that lets users see more in one glance. Boosting productivity and convenience, the LG 28MQ780 elevates user comfort with the ultra-adjustable LG Ergo stand which saves space as it clamps securely to most desks and tables. And the double height screen of LG DualUp Monitor reduces side-to-side head movements, the main cause of neck pain. “LG’s premium monitors for 2022 deliver the picture quality, features and usability that can satisfy the needs of both professional and home users,” said Seo Young-jae, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “These CES Innovation Award winning-products are examples of our commitment to explore new form factors and functionalities to expand and strengthen our flagship monitor lineup.” Find out more about these new premium monitors by joining LG’s CES 2022 virtual press conference on January 4 at 08:00 PST. Specifications: LG UltraFine Display (32UQ85R) LG DualUp Monitor (28MQ780) Size/ Ratio Screen Size 31.5-inch 27.6-inch Resolution UHD (3840 x 2160) SDQHD (2560 x 2880) Aspect Ratio 16:9 16:18 Graphic IPS Yes Yes (Nano IPS) Color Gamut (Typ.) DCI-P3 98 percent DCI-P3 98 percent Brightness 400 nits 300 nits Contrast Ratio 2000:1 1000:1 Deep Black from Sides Yes – HDR Display HDR400 HDR10 Color Auto Configuration Yes – Self Auto Calibration Yes – Color Calibrated Yes Yes Response Time 5ms (GtG on Faster setting) 5ms (GtG on Faster setting) AMD FreeSync Technology AMD FreeSync – Design Screen 3-Side Virtually Borderless Design 3-Side Virtually Borderless Design Stand Pivot / Height / Tilt Pivot / Height / Tilt / Swivel (Ergo 2nd Gen) Interface USB Type-C DP Alt. + Power Delivery DP Alt. + Power Delivery 96W + data 96W + data HDMI x2 x2 Display Port x1 x1 USB Hub x1 Upstream x1 Upstream x2 Downstream x2 Downstream Power Adapter Adapter Sound Speaker Stereo Speaker with MAXXAUDIO® (5W x 2) Stereo Speaker with MAXXAUDIO® (7W x 2) SW On Screen Control Yes Yes Feature PBP – Yes Auto Brightness – Yes # # # View the full article

With Proprietary Air Valley Technology, LG PuriCare AeroTower Delivers Personalized Fresh Air Anywhere in the Home SEOUL, Dec. 21, 2021 — LG Electronics’ (LG) all-in-one home air care solution designed to deliver the benefits of an air purifier, fan and heater in a stylish form factor is set to make its world debut at CES 2022. Developed from the ground up to meet the needs of today’s at-home lifestyle, the all new PuriCare AeroTower Air Purifying Fan offers personalized comfort that makes any indoor activity more pleasant and comfortable. LG PuriCare AeroTower is ideal for year-round use, delivering pure, clean air 360 degrees in one of three airflow modes: Heating Mode, Fan Mode and Diffusion Mode. Use Heating Mode for a blast of warm air on a chilly day, up to 30 degrees Celsius maximum, capable of increasing the room air temperature by five degrees Celsius in less than 10 minutes.1 Fan Mode produces a refreshing breeze and provides customized comfort with 10 levels of airflow intensity. Diffusion Mode ensures optimal quality indoor air in any season, delivering clean, filtered air upward and outward through the Air Guard diffuser for wider, more powerful air circulation.2 Employing LG’s own Air Valley technology, the air purifier creates a canyon of air that follows a given surface. Commonly known as the Coandă effect, this results is a consistent, comfortable breeze that can be felt throughout the room. The PuriCare AeroTower’s tapered, vertical vanes are whisper quiet, only emitting 23dB of wind noise and the sleek cylindrical design offers a modern aesthetic that matches well with any type of décor. LG’s newest PuriCare model will be available in two subtle and sophisticated colors, Beige and Silver.3 LG PuriCare AeroTower comes certified by international testing agencies such as IBR Laboratories for improving indoor air quality. Multi-stage True HEPA Filters captures 99.97 percent of different types of particulates as small as 0.3 microns in size.4 An additional benefit comes in the form of LG UVnano technology which employs ultraviolet-C light to reduce the presence of bacteria that often collect on the fan.5 Along with performance and style, LG’s newest air care solution delivers exceptional convenience for its attention to the user experience. Customers can quickly check a variety of air quality data on the purifier’s bright LCD display or on the free LG ThinQ mobile app. The Android and iOS app also allows for the device to be monitored in real time and settings adjusted from outside the home. “Our new PuriCare AeroTower Air Purifying Fan was designed with today’s home lifestyle trend in mind,” said Lyu Jae-cheol, president of LG’s Home Appliance & Air Solution Company. “Whether its cooling, heating or purifying, this device does it all and looks great while doing it.” To experience LG’s new PuriCare AeroTower, visit LG’s virtual exhibition booth at CES 2022 starting January 5 PST. # # # 1 Test conducted internally in 19m2 LG environmental testing center. Based on LG internal test results conducted with product models sold in Korean market. Results may vary depending on the actual usage environment. 2 Maximum airflow reach measured at 10m in Direct Mode. 3 Colors may vary by market. 4 Tested in accordance with SGS IBR Laboratories’ methodology, in compliance with IEST RP CC001.6 (2016) HEPA and ULPA filters. 5 Tested by TÜV Rheinland by comparing number of colonies of Staphylococcus aureus, Staphylococcus epidermidis, Klebsiella pneumoniae under LG UV LED for one hour at the lowest fan setting. Results may differ in real usage scenarios. View the full article

Fully-equipped Gaming Laptop Boasts the Hardware, Performance and Features Today’s Gamers Demand SEOUL, Dec. 20, 2021 — LG Electronics (LG) today unveiled its first gaming laptop (model 17G90Q), expanding its premium UltraGearTM lineup and bringing exciting news to gamers worldwide. A powerful performer with a seriously sleek design, the CES 2022 Innovation Award-winning laptop delivers sublime gaming experiences and the freedom to enjoy them anywhere, at any time. LG’s take-anywhere gaming rig features an 11th Gen Intel® Tiger Lake H processor, NVIDIA GeForceTM RTX 3080 Max-Q graphics card, dual-channel memory and an ultra-fast dual SSD setup. In addition to a 17-inch IPS panel with a 1 millisecond response* time and a 300Hz refresh rate, the LG UltraGear gaming laptop ensures immersive, fluid gameplay for even the most graphically demanding PC games thanks to the latest top-of-the-line hardware. Also, LG’s cooling system with vapor chamber keeps the laptop running cool, even when pushed to the limits. Sharing DNA with LG’s lightweight gram laptops, the 17G90Q has a streamlined, highly-portable design. The new, slim laptop packs a large screen and an impressive 93Wh battery while maintaining a thickness of under 21.4 millimeters and a weight of less than 2.7 kilograms. The LG UltraGear gaming laptop features an aluminum casing that offers style and durability, while the winged UltraGear badge on its exterior clearly communicates the power and quality LG’s premium gaming brand is known for. The 17G90Q further optimizes the gaming experience via LG’s gaming software, LG UltraGear Studio, which lets users customize gaming-related options and track a variety of performance data – including CPU clock, GPU TDP and clock, and memory share rate – in real-time. And for a completely unique setup, users can choose and apply a different color to every single key of the laptop’s attractive RGB keyboard. Along with next-level personalization, speed and superior picture quality, the LG UltraGear gaming laptop delivers realistic, three-dimensional sound with its built-in 2 Way speaker system. Supporting DTS:X Ultra, the speakers accurately convey the directionality and location of sounds in the gaming environment, helping players to find their teammates and track down their enemies more easily. What’s more, the 17G90Q comes with Intel® Killer Wireless, which helps guarantee a fast, stable network connection for lag- and frustration-free online gaming experiences. “The LG UltraGear gaming laptop has everything needed to tackle the latest high-spec games, delivering the smooth, responsive gameplay that all gamers want,” said Seo Young-jae, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “Our first-ever gaming laptop, the 17G90Q differentiates itself from competing products with its premium hardware, generous, high-quality screen, and a sleek, lightweight design that maximizes convenience and portability.” LG’s first gaming laptop will initially be available in the United States and South Korea from early 2022 with other markets to follow. To learn more about the LG UltraGear lineup, visit www.LG.com/CES2022 starting at 08:00 PST on January 4. Key Specifications: 　 17G90Q Display Size 17.3-inch LCD FHD (1,920 x 1,080) IPS 1ms, 300Hz, sRGB 99 percent Aspect Ratio 16:9 Weight 2.64kg (5.82lbs) Size 400 x 271.6 x 20.9 ~ 21.4mm (15.75 x 10.69 x 0.82~0.84 inches) Battery 93Wh CPU 11th Gen Intel® Core Processor Intel Tiger Lake – H GPU NVIDIA GeForce RTX 3080 Max-Q Graphics Memory 16/32GB Dual Slots (DDR4) Storage Up to 1TB M.2 Dual SSD slots (NVMeTM) Color Purple Gray Keyboard Per-key RGB backlit gaming keyboard I/O Port USB 4 Gen 3×2 Type C (x1, USB PD-out & TBT4), USB 3.2 Gen 2×1 Type C (x1, USB PD-out & DP), USB 3.2 Gen 2×1 (x2), HP-Out (4-Pole Headset, US type), HDMI, RJ45, DC-In, microSD/UFS USP IPS 1ms response time & 300Hz refresh rate, Fingerprint Reader on Power button, FHD webcam with Dual Mic, IR Camera, Wi-Fi 6E & Intel® Killer Wireless, 2 Way speaker (2.0W x 4) with DTS X Ultra, Cooling System with Vapor Chamber, gaming UI (UltraGear Studio) # # # * 1ms GtG response time at 300Hz refresh rate. View the full article

Boasting Accurate Color Reproduction and Outstanding HDR Performance, Newest Displays Are Ideal for Editing High-Resolution Images and Videos SEOUL, Dec. 17, 2021 — LG Electronics (LG) is once again setting higher expectations for professional-grade display solutions with the announcement of its 2022 LG UltraFineTM OLED Pro monitors (models 32BP95E, 27BP95E). Delivering the advantages of OLED’s self-lit pixels to the desktop, the monitors provide the accurate color reproduction and superb HDR and SDR performance that professional visual effects artists, video editors and other creative industry roles demand. LG’s newest 32- and 27-inch OLED Pro models boast 4K UHD resolution (3,840 x 2,160) screens with 1,000,000:1 contrast ratio and 99 percent coverage of the DCI-P3 color space, making them suitable for even the most detailed digital projects. Both new displays offer independent pixel control for impressive color fidelity and contrast and because OLED displays do not require backlighting, these UltraFine monitors are free of the distracting halo effect, or blooming, common on many LCD displays. To ensure that these models display vibrant colors as intended under the conditions optimal for productivity, both OLED Pro monitors come with detachable self-calibration sensors and monitor hoods. When used with the supplied LG Calibration Studio software, the calibration sensor measures the light emitted from the display at times predetermined by the user and automatically makes the necessary adjustments to maintain a high degree of color accuracy and consistency. For even more color and image accuracy, the hood can be attached to prevent distracting reflections and glare from external light sources. Both UltraFine OLED Pro devices offer slim, elegant form factors and are light weight for easy relocation to different rooms and desks. The included stand attaches securely to the rear of the display with a simple one-click mechanism and offers adjustability for height, pivot and tilt without sacrificing stability or style. “Designed with creative professionals in mind, our new UltraFine OLED Pro monitors deliver sheer visual precision with stunning self-lit picture quality and reliable calibration,” said Seo Young-jae, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “The incredible accuracy, wide color gamut and ability to faithfully reproduce both HDR and SDR content make these premium display solutions ideal for professional users working in the film and digital media industries.” The new LG UltraFine OLED Pro monitors will be available in key markets worldwide starting next month. Specifications: 32BP95E 27BP95E Display Display OLED OLED Size 31.5-inch 27-inch Resolution 4K UHD (3840 x 2160) 4K UHD (3840 x 2160) Color Gamut (Typ.) DCI-P3 99 percent Adobe RGB 99 percent DCI-P3 99 percent Adobe RGB 99 percent Contrast Ratio 1,000,000:1 1,000,000:1 HDR OLED Pixel Dimming HDR OLED Pixel Dimming HDR DisplayHDR 400 True Black DisplayHDR 400 True Black Response Time 1ms 1ms Calibration Self Calibration Yes, with LG Calibration Studio Yes, with LG Calibration Studio H/W Calibration Yes Yes Accessories Self Calibration Sensor Yes Yes Monitor Hood Yes Yes Connectivity Interface USB-C with Power Delivery 90W USB x1 Upstream x 3 Downstream HDMI Display Port x2 USB-C with Power Delivery 90W USB x1 Upstreamx3 DownstreamHDMIDisplay Port x2 # # # View the full article

LG Elevates Listening Experience to New Heights While Reducing Environmental Impact Throughout Entire Product Lifecycle SEOUL, Dec. 17, 2021 — At CES 2022, LG Electronics (LG) will introduce a new lineup of audio products with diverse models offering premium performance, unique and stylish designs and exciting, new sound experiences all the while ensuring accurate, immersive sound for home cinema, music and gaming. LG’s impressive audio lineup is spearheaded by the premium LG Soundbar (model S95QR), which boasts an output of 810W and 9.1.5 channels of pure surround sound immersion as a holistic high-end audio solution. With five up-firing channels including the world’s first center up-firing speaker – three on the soundbar and two in the separate rear speakers – to improve clarity and enlarge the soundstage for the ultimate in realism. The perfect choice for movie lovers looking to elevate their home cinema experience, the LG Soundbar’s center up-firing speaker delivers clearer dialogue and makes Dolby Atmos and DTS:X content even more immersive. And with IMAX Enhanced, users can enjoy stunning three-dimensional audio when watching compatible content. LG S95QR features several key enhancements, most notably a boost in performance of the new speaker drivers, speaker chambers and subwoofer. The larger woofers deliver a more premium audio quality with deep, resonant bass emulating the immersive sound system of a cinema. For 2022, LG upgraded the wireless rear speakers of its premium soundbar setup from four channels to six, with four front/side drivers to accompany the two up-firing drivers. An improvement over other speakers in this space, the rear speakers of LG Soundbar are designed to distribute sound evenly across a wide 135-degree space, giving customers more speaker placement and angle flexibility, especially beneficial for smaller rooms. The soundbar features a more sensitive receiver that allows for more distance between the soundbar and accompanying subwoofer and rear speakers without sacrificing sound quality. With a more stable wireless connection, the LG S95QR eliminates drops or lags in audio output for distraction-free viewing and listening. Thanks to the inclusion of Meridian Audio’s Horizon technology in Music Mode, the soundbar can up-mix two channel audio to 7.1-channels for more realistic acoustic surround sound. A superb solution for gamers and music lovers, LG Soundbar features variable refresh rate (VRR) and auto low latency mode (ALLM), making this product a must-have for console gamers who demand that the onscreen action and the audio be in perfect sync.1 With support for high-quality music streaming services, LG’s soundbar makes listening to one’s personal playlists and favorite artists all the more pleasurable. What’s more, LG S95QR offers an intuitive user experience when working with to Google Assistant, Amazon Alexa and other AI assistants. Via smart devices, owners can effortlessly control streaming music, adjust volume and change sound modes and control streaming music, using only their voice. And now with the LG WOWCAST Wi-Fi audio dongle, listeners can enjoy lossless muti-channel audio without the hassle of running an unsightly cable to the TV. 2 When connected to a compatible LG TV, LG Soundbar takes advantage of the TV’s advanced AI Sound Pro feature to make all content sound clearer and more lifelike. Cross-compatibility allows LG TV owners to use one remote to control both the TV and the soundbar. And with enhanced AI Room Calibration, model S95QR can tailor its sound output to any given space, analyzing the dimensions of the room to deliver more accurate low-frequncy audio that is calibrated for maximum accuracy. And again for 2022, the LG Soundbar lineup is designed with the environment in mind, with a lower carbon footprint throughout the entire product lifecycle. In addition to shipping in 100 percent paper packaging and using recycled plastic resin for its outer case, the new soundbar models utilize a new composite fiber material that is lighter in weight to cut carbon emissions during shipping and transporting. And due to their relatively modest power consumption, LG Soundbar products save energy during usage as well. Starting January 4 (PST), visitors to LG’s virtual CES booth can experience the latest audio innovations for today’s lifestyles. The interactive digital exhibit will feature LG’s full 2022 Soundbar lineup, XBOOM 360, UltraGear Gaming Speaker and the TONE Free lineup of true wireless earbuds including the CES 2022 Innovation Award-winning FP9 featuring UVnano case, Plug & Wireless, 3D Sound Stage and the one-of-a-kind Whispering Mode. Fans and followers can also keep up with LG’s latest announcements on social media by following #LGCES2022. # # # 1 4K 120Hz HDR passthrough for gaming not supported. 2 LG WOWCAST sold separately. View the full article

Featuring Advanced Technologies Perfected Over Many Years of Home Appliance Experience, Smart Garden Lets Consumers Grow Their Own Greens All Year-Round SEOUL, Dec. 16, 2021 — LG Electronics’ (LG) updated concept of green living will be unveiled at CES 2022 with its modern freestanding indoor gardening appliance, LG tiiun.1 Tiiun, which means “to sprout” in Korean, is an apt name for LG’s newest appliance that enables even the most novice of gardeners to cultivate vegetables, herbs and even flowers in the comfort of their own homes, all year long.2 Stylish and remarkably simple to use, LG’s latest lifestyle innovation offers all the benefits of a full-featured garden without the worries of pests or unfavorable climate. Designed as a completely self-contained unit, LG tiiun features two shelves that can each hold up to six all-in-one seed packages along with three different kinds of seed kits. With each seed package containing 10 holes for seed germination, users can grow a variety of greens simultaneously for home-grown goodness in only four to eight weeks, faster with less mess thanks to the magic of technology and LG’s advanced know-how. A CES 2022 Innovation Award winner, LG tiiun was recognized for its innovative technology and design and for the differentiated consumer benefit it delivers. This modern smart gardening system leverages LG’s technological expertise across multiple home appliance categories to deliver reliable results and an effortless, largely automated, plant cultivation process, employing various technologies from decades of expertise honed from developing advanced refrigerators, water purifiers and ventilation systems. Utilizing LG’s renowned Inverter Compressor, the Flexible Weather Control System precisely adjusts tiiun’s internal temperature to create the optimal conditions for organic growth. As well as automatically regulating temperature and light to mimic the natural cycle of the day, LG’s smart gardening system delivers water eight times every 24 hours while its Auto Ebb & Watering System circulates the ideal amount of moisture to help transform the seeds into healthy greens and vibrant flowers. The internal structure of LG tiiun is designed to increase photosynthesis efficiency, amplifying the effect of the internal LED light source to speed up the growing process. The transparent door lets users watch their plants grow while still providing an airtight seal to maintain a consistent internal temperature and keep pesky insects out. With LG’s mobile ThinQ app, users can monitor the entire germination process from afar, check or change settings and receive notifications when the water tank needs refilling. A convenient solution for greener, healthier living at home, LG tiiun also provides value through its simple yet elegant design. Harmonizing beautifully with any style of interior décor, tiiun is showcased in two sophisticated and soothing colors: Nature Beige and Nature Green. “LG tiiun is a practical and convenient solution for busy consumers who want to enjoy a greener, healthier lifestyle at home,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “A stylish addition to one’s home or apartment, our smart gardening system makes growing herbs, leafy greens and flowers fun and simple, even for those of us with zero gardening experience.” LG tiiun and LG tiiun mini will be on virtual display in LG’s digital exhibition booth during CES 2022 starting January 5. See LG tiiun and other innovative home appliances in LG Home. # # # 1 “Green living” used only in the context of planting and cultivating. 2 Required seed packages sold separately. Availability of seed options may differ by market. View the full article

Showcasing Its Vision at CES 2022 for Easier, More Convenient Way of Life SEOUL, Dec. 15, 2022 — LG Electronics (LG) today unveiled a lively video featuring John Legend, the award-winning artist and new LG SIGNATURE brand ambassador, to kick off LG’s participation in CES 2022. Set to the theme The Better Life You Deserve, the approximately 30-second teaser video invites guests to LG World Premiere on January 4 at 08:00 (PST), LG’s official announcement event at CES. Singing to his special holiday song, You Deserve It All, Legend invites everyone to join LG at CES to experience the innovations that enable them to live the better lives they deserve. At its first LG World Premiere, LG fans and followers who visit LG’s CES site and global YouTube channel will learn about the company’s vision for moving forward to meet the latest lifestyle challenges. In line with the new format of CES for 2022, LG is combining physical and digital elements to deliver a new experience to engage more people globally. Employing advanced virtual and augmented reality technologies, LG’s plan is to seamlessly connect visitors in Las Vegas as well as around the world to experience the unique benefits of its latest innovations and the singular vision that unites them all. “Today’s consumers deserve to live easier, more fulfilling lives and that’s what drives LG to innovate every single day,” said Lee Jeong-seok, head of LG Electronics’ Global Marketing Center. “We look forward to showing at CES how LG can make that possible, how life can be made better even with the challenges we all face on a daily basis.” All are invited to experience LG World Premier for themselves by visiting www.LG.com/CES2022 on January 4 beginning at 08:00 Las Vegas time. # # # View the full article

Ideal Companions for Today’s Home-centric Lifestyle Deliver Differentiated Designs and Features for a New Way of Watching TV SEOUL, Dec. 14, 2021 — At CES 2022, LG Electronics (LG) will unveil its original Lifestyle TV lineup, conceived and developed for today’s home-centric way of life. Offering maximum versatility, stylish spatial integration and more convenient ways to get things done, LG’s Lifestyle TVs can help transform a home into an office, gym, gallery, workshop or entertainment center, at the same time elevating the décor and making everyday living more enjoyable. Highlighting this groundbreaking lineup are LG Objet TV (model 65Art90) and LG StanbyME (model 27Art10), two innovations that eschew conventional display design to deliver new value and user experiences. With their unprecedented form factors and functionality, these distinctive products are the perfect solutions for today’s multifunctional homes where working, learning, entertaining and relaxing are all part of the daily mix. Resembling a canvas, LG Objet TV blends seamlessly into any room with its minimalist style and subtle use of neutral colors, bringing immediate sophistication and visual harmony to any indoor space. LG Objet TV adapts to users’ different needs with the mere press of a button on the included LG Remote by raising or lowering a fabric cover as the viewer sees fit. Lower the cover to reveal the full extent of the screen for the maximum viewing experience or partially cover the display to only see a curated selection of lifestyle functions. In Full View mode, LG Objet TV’s 65-inch OLED evo panel and advanced processor offer a stunning viewing experience making content of any genre come to life with vivid, accurate color expression and exceptional contrast. Along with superb picture quality, the premium TV boasts a 80W, 4.2-channel sound system that delivers movie theater-like audio to ensure complete viewer immersion. When set to Line View, the TV can help users stay on track throughout the week with Date & Clock, transform into a convenient audio player in Music setting or display a collection of exclusive space and nature-themed images when set to Gallery.1 The interchangeable fabric cover, which sets the LG Objet TV apart from every other TV currently on the market, is a product of Danish textile innovator, Kvadrat. The three available colors – Kvadrat Beige, Kvadrat Redwood, Kvadrat Green – have all been carefully selected for their ability to match a wide color palette and blend in with a range of interior designs. Installation is as elegantly simple as the design of the Objet TV itself. Slender yet sturdy, the TV is designed to be positioned against a wall at a gentle angle of up to 5 degrees, like artwork in a modern gallery. The TV’s in-frame cable system makes it easy to connect external devices such as a set-top box or game console while maintaining its clean, contemporary lines. The TV can even be installed flush to the wall for maximum integration with one’s living space.2 The other innovation in LG’s new Lifestyle TV lineup, LG StanbyME, is the ideal companion for today’s TV viewing habits. The one-of-a-kind entertainment center is a wireless private TV screen with a built-in battery attached to a moveable stand with concealed wheels for three hours of viewing pleasure between charges. LG StanbyME can be easily moved from room to room for the ultimate in viewing freedom, its 27-inch display the ideal size for not only movies, TV shows and streaming video but also for video conferencing with family and coworkers and viewing online lectures. LG StanbyME offers unrivalled convenience and viewing comfort with its ergonomic design. The screen can be swiveled, tilted and rotated while in both landscape and portrait orientations. The height can be adjusted allowing the viewer to customize the position according to the usage scenario, ensuring optimal comfort when lying in bed, cooking in the kitchen or lounging on the living room sofa. Streaming content to LG StanbyME is a breeze thanks to Mobile Screen Mirroring, which works seamlessly with the latest Android and iOS smartphones and NFC. A removable cradle lets the viewer place a phone on top of the TV to create a fast, secure solution for video calls, online classes and streaming content. Users can also connect their laptops or PCs to StanbyME via a wired (USB, HDMI) or wireless connection. Intuitive control options including remote, touch and gesture recognition deliver even more usability to LG StanbyME. The user interface designed specifically for this product is unlike any TV UI and is tailored to the viewer’s personal viewing habit. Like its Lifestyle TV sibling, LG StanbyME has an understated, modern design that complements a wide variety of décors. Featuring a rear cover clad in a textured fabric and finished in an exclusive Pure Beige color, the TV brings a warm and natural feeling to any space. When not being used as a TV, LG StanbyME can help set the mood by displaying beautiful artworks, photos or a calendar with clock. Be among the first to see these Lifestyle TVs from LG at CES 2022 by visiting www.LG.com/CES2022 on January 4 at 08:00 PST. # # # 1 Selecting Gallery in Line View mode automatically invokes Full View mode. 2 Flush-to-wall installation requires separate accessory. Remove bracket included with LG Objet TV before using. View the full article

To celebrate the live streaming gaming trend taking place all over the world including Russian, LG Electronics hosted Streamfest 2021 in August at Moscow’s Skolkovo Technopark. LG upped its official partnership status by sponsoring the Streamfest Awards, the award ceremony that brings together the most influential members of Russia’s game streaming culture every year. Among those joining in the festivities were gamers broadcasting live from tournaments, popular musicians and company representatives with an interest and passion for the flourishing live streaming space. During the 12-hour broadcast, more than 300,000 viewers entered the stream which was broadcast live on the hugely popular online social platform TikTok. Vyacheslav “Buster” Leontyev, a former Fortnite pro esports player and esports streamer featured in Forbes’s 30 Most Promising Russians Under 30 in the New Media category, was LG’s nominee and winner for Ultimate Achievement in Streaming. It was a record-breaking year for Buster, being the first streamer in the CIS region to exceed two million subscribers on Twitch for which he received a new UltraGear gaming monitor from LG. The multifaceted partnership with Moscow-based professional team Gambit Esports was highlighted live on air with appearances by the team’s famous world champions who achieved massive success in Riot Games’ Valorant. Earlier this year LG announced an extension of its partnership with Gambit, becoming the official partner of its talented Valorant, Counter-Strike: Global Offensive, Apex Legends and League of Legends teams. The players discussed several topics, answered several questions posted by viewers in the chat and shared their experience of rising to the top of their field and their stories of success. A big part of the discussion also focused on the importance of responsible gaming, a critical issue in the fast-growing gaming industry in Russia. Mark Letw1k3 Danilov in teaser video for Gamer Boss Guests tried their hand at Fortnite in the studio, taking advantage of Gamer Boss, LG Russia’s online course prepared and launched in partnership with popular Fortnite players Ilya Toose Chernyshov and LG ambassador Mark Letw1k3 Danilov. Beginning mid-November for a period of four weeks, the online program offered courses designed by champions themselves. Not only will the players give tips on how to beat the competition in Fortnight, they will also give valuable insight into how players can turn their love for gaming into a professional career in esports. Bringing the Streamfest Awards to a close, all attendees enjoyed a performance from talented Twitch streamer and musician Yulia Koshkamoroshka Koshkina. To do her remarkable voice justice, LG XBOOM party audio systems provided the perfect sound and booming base to rock the dance floor and create an unforgettable atmosphere for all the guests. Participating in the Streamfest Award was a testament to LG’s commitment to providing the best experience to the Russian gaming community. Check out the full live stream here. Contributed by LG Russia # # # View the full article

Launched back in 2017, LG Spain’s Smart Green Movement aimed to plant 47 million trees across the nation – one tree for every Spaniard. When it began, the goal sounded overly ambitious but, as of this year, over 8 million trees have already been planted. Gaining momentum, this social movement gained even more global interest at the P4G Seoul Summit held in May. At this summit, Spain’s prime minister highlighted LG’s Smart Green Movement as a perfect example of how cooperation can protect the environment with the public. Just a few days earlier, the Spanish vice president visited LG Spain’s Passive House built to introduce the country’s most influential people to the Smart Green Movement. Until now, over 300 CEOs, ministers and regional presidents have walked through this connected house in Madrid, leading to several agreements to reforest many of Spain’s deserted areas. With 20 companies and several public administrations on board, deserted areas in Guadalajara, Palencia, Extremadura, Aragón and Valladolid are being revitalized with the help of a green startup company, CO2 Revolution. To maximize results and minimize environmental impact, CO2 Revolution utilizes technologies and a mix of drones, i-seeds and big data to effectively spread seeds with a better chance of germination across expansive areas. To encourage more people to participate in the movement, LG Spain brought back the age-old planting technique, ‘Nendo Dango’, which utilizes autochthonous seed balls made of clay and compost, so that children and senior citizens could make them during training sessions and plant them themselves. To date, more than 3,000 children from four towns in Madrid and Castile are creating seed balls during hour-long school lessons and then throwing them into terrains donated by city councils. The eager enthusiasm of the younger generation, who can learn and do more to have a positive impact, will be the soil for the Smart Green Movement to grow. LG Electronics plans to organize national festivities every October for coordinated reforestation with every local town hall involved. With the younger generation now leading the way, we’re well on our way to achieving our “one person, one tree” goal in Spain. Contributed by LG Spain # # # View the full article

View the full article

LG’s OLED-inspired art campaign is wrapping up in London this week with its final show of the year taking place at the renowned Saatchi Gallery before moving on to other regions in 2022. The show, Media Art; Reinterpreted Time, features digitally remastered works from the biggest names in contemporary art given new life by the Royal College of Art. Also on display are a curated selection of diverse works from up-and-coming artists such as Je Baak, Luke Stephenson and Ruofan Chen. Using LG’s self-lit OLED as a digital canvas, the artists deliver a range of unique perspectives on the concept of time through 20 LG OLED TV models including G1 Series OLED evo, Z1 Series 8K and LG SIGNATURE OLED R rollable TV incorporated throughout the exhibition. The OLED canvases’ immaculate picture quality blur the line between the real and digital worlds, perfectly preserving the artists’ creative intentions. Part of a new generation pushing the boundaries of fine art, the talented young artists represented at the exhibit are visual innovators whose work encourages audiences to consider new perspectives and reevaluate what they know. Je Baak’s acclaimed video installation series, The Moment & Morpho Luna, comprises data-based works of art he calls “metabio art” that looks at the biological causal relationship between the metaverse space and actual space. Three LG OLED TVs – models 65R1, 65G1 and 88Z1 – serve as the medium through which Je Baak communicates the core concepts of his work. It’s because of OLED’s ability to deliver vibrant colors, infinite contrast and flexibility that Je Baak is able to create a depth of feeling and emotion that is palpable to the beholder. The Moment & Morpho Luna, Je Baak In An Incomplete Dictionary of Show Birds, noted British photographer Luke Stephenson portrays various species of birds, each capturing a specific moment in time while hinting at the tension that exists between nature and construct in his art. With exceptionally bright, sharp images, the four 77-inch LG G1 Series OLED evo TVs are able to accurately portray the dramatic colors and details that are the hallmarks of Stephenson’s work. An Incomplete Dictionary of Show Birds, Luke Stephenson London-based artist Ruofan Chen presents a set of visually-striking pieces that speak to the emotional connection humans have formed with the natural world throughout time. Central to one of her exhibited pieces, the rollable OLED TV stands stoically between precisely-arranged tree branches, juxtaposing technology with life, inviting viewers to interpret the connection between the inorganic and the organic. The Warm Tree, Ruofan Chen Thanks to the involvement of Saatchi Gallery, the exhibition also features representative pieces from some of modern art’s most celebrated practitioners such as Damien Hurst, Yayoi Kusama, Banksy and Ufan Lee. Exposing new detail and nuance to allow viewers to look on the familiar with new eyes, selected works of the artists were digitally remastered by a team of specialists at London’s Royal College of Art, one of the foremost postgraduate art and design universities in the world. Beyond accurately reproducing the colors and textures of the originals, LG’s OLED TVs reveal new meaning in the remastered works, bringing the themes of time, life, death, infinity and resistance to the fore. It is the unique ability of OLED’s self-lit pixels to recreate the real, while simultaneously revealing elements previously unseen, that has media artists worldwide excited about LG’s next-gen displays. THE S/H/A/R/K, Damien Hirst LG will follow up on Media Art; Reinterpreted Time with a unique visual and spatial experience featuring a number of LG OLED TVs at the Saatchi Gallery. Through a series of successful exhibitions held over the year, the SELF-LIT OLED Art project has succeeded in bringing attention to digital canvases as an important aspect of cutting-edge modern art. Head to LG’s project website to experience more of the world of OLED-inspired artwork. # # # View the full article

Owners of LG webOS 5.0 and Higher Smart TVs Can Now Experience Premium Gaming on State-of-the-Art Displays With No Downloading, Additional Hardware SEOUL, Dec. 8, 2021 — LG Electronics (LG) announces the availability of Google’s cloud gaming service Stadia on its Smart TVs running webOS 5.0 and webOS 6.0 in twenty-two countries. Native support of Stadia gameplay on LG Smart TVs helps deliver instant access to high-end games with support for exceptional graphics and frame rates on cutting-edge displays. Available now to download on the LG Content Store in all 22 countries where Stadia is currently available, the Stadia store features over 200 popular games such as Cyberpunk 2077, Resident Evil Village, Assassin’s Creed: Valhalla, Hitman 3, Baldur’s Gate 3 as well as access to a growing list of free games and demos, all playable with just a compatible controller, no downloading required. A subscription to Stadia Pro offers a growing library of 30+ games to claim and play, with new titles added every month and exclusive discounts on games and add-on content. And with Stadia’s support for up to 4K HDR graphics and 60 FPS gameplay plus immersive 5.1 surround sound, LG Smart TVs are the perfect choice for those seeking an advanced gaming experience without having to purchase a separate console or expensive gaming PC.* Among LG’s Smart TV lineup, LG OLED TVs offer an unparalleled gaming experience with Stadia. Already a favorite among gamers worldwide, LG OLED TVs are ideal for first person shooters, real-time strategies or racing games, ensuring immaculate HDR picture quality, deep blacks and precise colors thanks to LG OLED’s self-lit pixels. What’s more, LG OLED’s speedy 1ms response time and extremely low input lag without loss in picture quality gives players the edge they need to be victorious every time. # # # * 4K streaming and 5.1 surround sound available only to Stadia Pro subscribers. All new Stadia users can claim a one month trial subscription to Stadia Pro. View the full article

It’s human nature to want to belong and to feel loved. After all, humans are social animals. Whether it’s visiting grandma’s farm every summer or the extended family gathering on dad’s birthday for the past twenty years, these events reinforce the sense of belonging and warmth that connect one generation to the next through the sharing of values and experiences. LG’s recently launched #CareForWhereYouLive campaign is all about creating warmth and a feeling of belonging through advanced LG technologies. With LG Therma V air-to-water heat pump (AWHP), for example, anyone can create a warm and comfortable environment for family gatherings no matter how cold and windy it is outside. The lead video in the heartwarming campaign begins with a elderly woman waiting patiently at her doorstep for her grandson, who is coming to stay with her. In a series of touching vignettes, we see how she cares for him as he grows from boy to teenager to man, and how she created the foundation for him to one day create a warm, loving home of his own. And when the time comes when grandmother can’t wait on her doorstep anymore, she will know that her grandson and his family will be in good hands with LG Therma V. More sustainable than conventional heat pumps, AWHP systems use advanced technology and simple physics to move outdoor air indoors and vice versa, all while using less electricity and for greater energy efficiency. LG’s AWHP solution offers reliable space heating and hot water supply all year-round, without the use of any fossil fuels. Better for the home and the planet, LG’s sustainable system minimizes electricity consumption by an incredible 75 percent by using air drawn from outside the home as a heat source.1 At up to four times more energy efficient than a traditional boiler, LG Therma V is a cost-effective heating and hot water solution for any home. Recognizing the financial and environmental benefits of AWHP systems, many European governments are now offering tax reductions and other incentives to encourage more residents to make the switch to these low-impact solutions.2 #CareForWhereYouLive is the latest in an ongoing series of LG initiatives presenting simple ways that everyone can help do their part to ensure a better tomorrow. It follows LG’s successful #CareForWhatYouWear campaign encouraging people to adopt a more sustainable approach to their wardrobe. To see how LG Therma V can help create warm, sustainable homes where families can keep cherished traditions alive – and create new rituals to pass on to future generations – please follow the link. # # # 1 Comparing LG Therma V R32 Series and Electrical Boiler under Low Temperature and Average Climate conditions. The ratio indicates general figure for understanding purpose. The result may differ depending on the actual operation and usage environments. Therma V uses 75% of natural energy absorbed from outside air and the rest of 25% comes from electricity, significantly reducing CO2 emission compared to oil or gas boilers. 2 Governmental support for homeowners switching to AWHP solutions may differ by country. View the full article

Despite technology playing a big part in our everyday lives, there are millions of families around the world that are unable to afford the basic tool to access such technology. In the UK alone, a 2020 report estimates that up to 1.8 million children do not have access to a computer at home. The pandemic moved us all to a more flexible and digital way of life, making technology an essential part of the education process, which means that many children across the country are at a serious disadvantage. The LG team in the UK has long been passionate about giving youth the chance to reach their full potential. So, in collaboration with ReachOut, a leading UK charity that supports young people from disadvantaged backgrounds with weekly one-to-one mentoring, helping develop character, raise aspirations, and improve academic attainment, the LG UK team decided to take action. Starting with four schools across London, LG announced the Laptop Library program to support young people with free access to state-of-the-art technology and improve their digital education experience. As part of the program, LG UK donated LG gram laptops to each school and equipped them with a portable and secure store and charge solutions which students can use to book out laptops for use at school or home specifically to support one-to-one mentoring sessions. “It is incredibly tough for some students to keep up without access to proper technology,” said Kim Han-ju, IT Product Director at LG Electronics UK. “With our Laptop Library program, we hope to have a positive impact on the lives of these young people, each of whom deserves a future as bright as anyone else’s.” Around 2,600 children are set to benefit from the initiative across the four schools, with plans to expand the initiative nationwide and donate LG Laptop Libraries to more schools in 2022 and beyond. To kick off the program, England football legend and father, Emile Heskey, visited one of the schools to unveil the Laptop Library and give a motivational talk to the students on the importance of education in setting up the foundations for a bright future. “School education is so important in setting yourself up for the future, and I feel we sometimes take things like laptops for granted when there are some children that simply don’t have access,” said Emile, praising the program. “I’m really pleased to help launch this brilliant program alongside LG and ReachOut.” # # # View the full article

Licenses Proprietary LTE Communications Technology to Wiko Parent Tinno Mobile SEOUL, Dec. 2, 2021 — LG Electronics (LG) has signed an agreement to license all of its LTE standard essential patents (SEP) to Tinno Mobile, the Chinese parent company of European smartphone brand Wiko. The license covers all Wiko-branded phones sold by Tinno Mobile worldwide. The recently completed arrangement is a strategic victory for LG, which filed three separate suits against Wiko in 2018 for infringing on its LTE SEPs. All cases were ruled in LG’s favor the following year, as were the two subsequent appeals filed by Wiko. The two companies were set to meet again in court this month, with LG seeking a sales ban on Wiko products in Germany, but came to an agreement three days before the new trial was set to begin. LG has made protecting its intellectual property a key component of its business strategy in the era of mobility. As part of this broad strategy LG also filed legal action against TCL in 2019 for violating its intellectual property. Ruled in favor of LG earlier this year, the court granted a ban in Germany on the sale of TCL products containing LG technologies in addition to recall and destruction of TCL devices that had already been sold. “Our agreement with Tinno Mobile is a positive outcome for all parties involved and will ultimately lead to better user experiences for consumers worldwide,” said Cho Hwi-jae, vice president and head of LG’s Intellectual Property Center.” Protecting our intellectual property is important to the many employees at LG who have invested countless hours and considerable efforts to developing the technology that improve our customers’ lives. LG is committed to licensing its standard essential patents on fair, reasonable and non-discriminatory terms for the benefit of consumers everywhere.” LG is already at work securing leadership in the next generation of mobile network technology, 6G, which is expected to be commercialized later this decade. In partnership with the Korea Advanced Institute of Science and Technology (KAIST), South Korea’s foremost research university, LG established the LG-KAIST 6G Research Center in 2019 and is working closely with Keysight Technologies to further enhance its 6G core capabilities. Earlier this year LG achieved a groundbreaking milestone in 6G development at the Fraunhofer Heinrich Hertz Institute (HHI) in Berlin with the successful transmission of wireless 6G terahertz (THz) data over a distance of more than 100 meters outdoors. # # # View the full article

SEOUL, Nov. 30, 2021 – As a longtime CES exhibitor, LG Electronics plans to create a new approach to engaging audiences to experience LG’s latest technology innovations at CES 2022. As always, CES represents the global launchpad for dozens of new LG products. At its traditional location – the 22,000-square-foot booth at the main entrance to the Central Hall in the Las Vegas Convention Center – LG will seamlessly connect visitors from the physical space to LG’s virtual experience leveraging both virtual and augmented reality. Constructed of upcycled, recycled and recyclable materials, the welcoming space will feature a series of kiosks where visitors can experience the best life possible with LG products. Visitors will take a self-guided tour using QR codes as they navigate through the physical experience, interacting with CES 2022 Innovation Award-winning LG consumer electronics and home appliance products via AR. Other kiosks will feature immersive VR digital art including LG’s immersive curved OLED video walls from CES over the years, a show favorite. Wherever they may be, audiences around the world will be able to access the same content and participate digitally in the LG CES experience. What’s more, LG has again been named official CES technology partner for the press rooms and member lounges, which will feature award-winning LG OLED TVs. “We look forward to seeing what LG, a long-time innovation leader at CES, has in store for visitors in January,” said Karen Chupka, executive vice president of CES at the Consumer Technology Association, the organizer of CES. “CES 2022 will enable attendees in Las Vegas to experience LG’s technology using AR and VR. Audience joining CES digitally from across the globe will be able to experience the same ground breaking tech, through LG’s digital activation.” # # # View the full article