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LG’s OLED-inspired art campaign is wrapping up in London this week with its final show of the year taking place at the renowned Saatchi Gallery before moving on to other regions in 2022. The show, Media Art; Reinterpreted Time, features digitally remastered works from the biggest names in contemporary art given new life by the Royal College of Art. Also on display are a curated selection of diverse works from up-and-coming artists such as Je Baak, Luke Stephenson and Ruofan Chen. Using LG’s self-lit OLED as a digital canvas, the artists deliver a range of unique perspectives on the concept of time through 20 LG OLED TV models including G1 Series OLED evo, Z1 Series 8K and LG SIGNATURE OLED R rollable TV incorporated throughout the exhibition. The OLED canvases’ immaculate picture quality blur the line between the real and digital worlds, perfectly preserving the artists’ creative intentions. Part of a new generation pushing the boundaries of fine art, the talented young artists represented at the exhibit are visual innovators whose work encourages audiences to consider new perspectives and reevaluate what they know. Je Baak’s acclaimed video installation series, The Moment & Morpho Luna, comprises data-based works of art he calls “metabio art” that looks at the biological causal relationship between the metaverse space and actual space. Three LG OLED TVs – models 65R1, 65G1 and 88Z1 – serve as the medium through which Je Baak communicates the core concepts of his work. It’s because of OLED’s ability to deliver vibrant colors, infinite contrast and flexibility that Je Baak is able to create a depth of feeling and emotion that is palpable to the beholder. The Moment & Morpho Luna, Je Baak In An Incomplete Dictionary of Show Birds, noted British photographer Luke Stephenson portrays various species of birds, each capturing a specific moment in time while hinting at the tension that exists between nature and construct in his art. With exceptionally bright, sharp images, the four 77-inch LG G1 Series OLED evo TVs are able to accurately portray the dramatic colors and details that are the hallmarks of Stephenson’s work. An Incomplete Dictionary of Show Birds, Luke Stephenson London-based artist Ruofan Chen presents a set of visually-striking pieces that speak to the emotional connection humans have formed with the natural world throughout time. Central to one of her exhibited pieces, the rollable OLED TV stands stoically between precisely-arranged tree branches, juxtaposing technology with life, inviting viewers to interpret the connection between the inorganic and the organic. The Warm Tree, Ruofan Chen Thanks to the involvement of Saatchi Gallery, the exhibition also features representative pieces from some of modern art’s most celebrated practitioners such as Damien Hurst, Yayoi Kusama, Banksy and Ufan Lee. Exposing new detail and nuance to allow viewers to look on the familiar with new eyes, selected works of the artists were digitally remastered by a team of specialists at London’s Royal College of Art, one of the foremost postgraduate art and design universities in the world. Beyond accurately reproducing the colors and textures of the originals, LG’s OLED TVs reveal new meaning in the remastered works, bringing the themes of time, life, death, infinity and resistance to the fore. It is the unique ability of OLED’s self-lit pixels to recreate the real, while simultaneously revealing elements previously unseen, that has media artists worldwide excited about LG’s next-gen displays. THE S/H/A/R/K, Damien Hirst LG will follow up on Media Art; Reinterpreted Time with a unique visual and spatial experience featuring a number of LG OLED TVs at the Saatchi Gallery. Through a series of successful exhibitions held over the year, the SELF-LIT OLED Art project has succeeded in bringing attention to digital canvases as an important aspect of cutting-edge modern art. Head to LG’s project website to experience more of the world of OLED-inspired artwork. # # # View the full article

Owners of LG webOS 5.0 and Higher Smart TVs Can Now Experience Premium Gaming on State-of-the-Art Displays With No Downloading, Additional Hardware SEOUL, Dec. 8, 2021 — LG Electronics (LG) announces the availability of Google’s cloud gaming service Stadia on its Smart TVs running webOS 5.0 and webOS 6.0 in twenty-two countries. Native support of Stadia gameplay on LG Smart TVs helps deliver instant access to high-end games with support for exceptional graphics and frame rates on cutting-edge displays. Available now to download on the LG Content Store in all 22 countries where Stadia is currently available, the Stadia store features over 200 popular games such as Cyberpunk 2077, Resident Evil Village, Assassin’s Creed: Valhalla, Hitman 3, Baldur’s Gate 3 as well as access to a growing list of free games and demos, all playable with just a compatible controller, no downloading required. A subscription to Stadia Pro offers a growing library of 30+ games to claim and play, with new titles added every month and exclusive discounts on games and add-on content. And with Stadia’s support for up to 4K HDR graphics and 60 FPS gameplay plus immersive 5.1 surround sound, LG Smart TVs are the perfect choice for those seeking an advanced gaming experience without having to purchase a separate console or expensive gaming PC.* Among LG’s Smart TV lineup, LG OLED TVs offer an unparalleled gaming experience with Stadia. Already a favorite among gamers worldwide, LG OLED TVs are ideal for first person shooters, real-time strategies or racing games, ensuring immaculate HDR picture quality, deep blacks and precise colors thanks to LG OLED’s self-lit pixels. What’s more, LG OLED’s speedy 1ms response time and extremely low input lag without loss in picture quality gives players the edge they need to be victorious every time. # # # * 4K streaming and 5.1 surround sound available only to Stadia Pro subscribers. All new Stadia users can claim a one month trial subscription to Stadia Pro. View the full article

It’s human nature to want to belong and to feel loved. After all, humans are social animals. Whether it’s visiting grandma’s farm every summer or the extended family gathering on dad’s birthday for the past twenty years, these events reinforce the sense of belonging and warmth that connect one generation to the next through the sharing of values and experiences. LG’s recently launched #CareForWhereYouLive campaign is all about creating warmth and a feeling of belonging through advanced LG technologies. With LG Therma V air-to-water heat pump (AWHP), for example, anyone can create a warm and comfortable environment for family gatherings no matter how cold and windy it is outside. The lead video in the heartwarming campaign begins with a elderly woman waiting patiently at her doorstep for her grandson, who is coming to stay with her. In a series of touching vignettes, we see how she cares for him as he grows from boy to teenager to man, and how she created the foundation for him to one day create a warm, loving home of his own. And when the time comes when grandmother can’t wait on her doorstep anymore, she will know that her grandson and his family will be in good hands with LG Therma V. More sustainable than conventional heat pumps, AWHP systems use advanced technology and simple physics to move outdoor air indoors and vice versa, all while using less electricity and for greater energy efficiency. LG’s AWHP solution offers reliable space heating and hot water supply all year-round, without the use of any fossil fuels. Better for the home and the planet, LG’s sustainable system minimizes electricity consumption by an incredible 75 percent by using air drawn from outside the home as a heat source.1 At up to four times more energy efficient than a traditional boiler, LG Therma V is a cost-effective heating and hot water solution for any home. Recognizing the financial and environmental benefits of AWHP systems, many European governments are now offering tax reductions and other incentives to encourage more residents to make the switch to these low-impact solutions.2 #CareForWhereYouLive is the latest in an ongoing series of LG initiatives presenting simple ways that everyone can help do their part to ensure a better tomorrow. It follows LG’s successful #CareForWhatYouWear campaign encouraging people to adopt a more sustainable approach to their wardrobe. To see how LG Therma V can help create warm, sustainable homes where families can keep cherished traditions alive – and create new rituals to pass on to future generations – please follow the link. # # # 1 Comparing LG Therma V R32 Series and Electrical Boiler under Low Temperature and Average Climate conditions. The ratio indicates general figure for understanding purpose. The result may differ depending on the actual operation and usage environments. Therma V uses 75% of natural energy absorbed from outside air and the rest of 25% comes from electricity, significantly reducing CO2 emission compared to oil or gas boilers. 2 Governmental support for homeowners switching to AWHP solutions may differ by country. View the full article

Despite technology playing a big part in our everyday lives, there are millions of families around the world that are unable to afford the basic tool to access such technology. In the UK alone, a 2020 report estimates that up to 1.8 million children do not have access to a computer at home. The pandemic moved us all to a more flexible and digital way of life, making technology an essential part of the education process, which means that many children across the country are at a serious disadvantage. The LG team in the UK has long been passionate about giving youth the chance to reach their full potential. So, in collaboration with ReachOut, a leading UK charity that supports young people from disadvantaged backgrounds with weekly one-to-one mentoring, helping develop character, raise aspirations, and improve academic attainment, the LG UK team decided to take action. Starting with four schools across London, LG announced the Laptop Library program to support young people with free access to state-of-the-art technology and improve their digital education experience. As part of the program, LG UK donated LG gram laptops to each school and equipped them with a portable and secure store and charge solutions which students can use to book out laptops for use at school or home specifically to support one-to-one mentoring sessions. “It is incredibly tough for some students to keep up without access to proper technology,” said Kim Han-ju, IT Product Director at LG Electronics UK. “With our Laptop Library program, we hope to have a positive impact on the lives of these young people, each of whom deserves a future as bright as anyone else’s.” Around 2,600 children are set to benefit from the initiative across the four schools, with plans to expand the initiative nationwide and donate LG Laptop Libraries to more schools in 2022 and beyond. To kick off the program, England football legend and father, Emile Heskey, visited one of the schools to unveil the Laptop Library and give a motivational talk to the students on the importance of education in setting up the foundations for a bright future. “School education is so important in setting yourself up for the future, and I feel we sometimes take things like laptops for granted when there are some children that simply don’t have access,” said Emile, praising the program. “I’m really pleased to help launch this brilliant program alongside LG and ReachOut.” # # # View the full article

Licenses Proprietary LTE Communications Technology to Wiko Parent Tinno Mobile SEOUL, Dec. 2, 2021 — LG Electronics (LG) has signed an agreement to license all of its LTE standard essential patents (SEP) to Tinno Mobile, the Chinese parent company of European smartphone brand Wiko. The license covers all Wiko-branded phones sold by Tinno Mobile worldwide. The recently completed arrangement is a strategic victory for LG, which filed three separate suits against Wiko in 2018 for infringing on its LTE SEPs. All cases were ruled in LG’s favor the following year, as were the two subsequent appeals filed by Wiko. The two companies were set to meet again in court this month, with LG seeking a sales ban on Wiko products in Germany, but came to an agreement three days before the new trial was set to begin. LG has made protecting its intellectual property a key component of its business strategy in the era of mobility. As part of this broad strategy LG also filed legal action against TCL in 2019 for violating its intellectual property. Ruled in favor of LG earlier this year, the court granted a ban in Germany on the sale of TCL products containing LG technologies in addition to recall and destruction of TCL devices that had already been sold. “Our agreement with Tinno Mobile is a positive outcome for all parties involved and will ultimately lead to better user experiences for consumers worldwide,” said Cho Hwi-jae, vice president and head of LG’s Intellectual Property Center.” Protecting our intellectual property is important to the many employees at LG who have invested countless hours and considerable efforts to developing the technology that improve our customers’ lives. LG is committed to licensing its standard essential patents on fair, reasonable and non-discriminatory terms for the benefit of consumers everywhere.” LG is already at work securing leadership in the next generation of mobile network technology, 6G, which is expected to be commercialized later this decade. In partnership with the Korea Advanced Institute of Science and Technology (KAIST), South Korea’s foremost research university, LG established the LG-KAIST 6G Research Center in 2019 and is working closely with Keysight Technologies to further enhance its 6G core capabilities. Earlier this year LG achieved a groundbreaking milestone in 6G development at the Fraunhofer Heinrich Hertz Institute (HHI) in Berlin with the successful transmission of wireless 6G terahertz (THz) data over a distance of more than 100 meters outdoors. # # # View the full article

SEOUL, Nov. 30, 2021 – As a longtime CES exhibitor, LG Electronics plans to create a new approach to engaging audiences to experience LG’s latest technology innovations at CES 2022. As always, CES represents the global launchpad for dozens of new LG products. At its traditional location – the 22,000-square-foot booth at the main entrance to the Central Hall in the Las Vegas Convention Center – LG will seamlessly connect visitors from the physical space to LG’s virtual experience leveraging both virtual and augmented reality. Constructed of upcycled, recycled and recyclable materials, the welcoming space will feature a series of kiosks where visitors can experience the best life possible with LG products. Visitors will take a self-guided tour using QR codes as they navigate through the physical experience, interacting with CES 2022 Innovation Award-winning LG consumer electronics and home appliance products via AR. Other kiosks will feature immersive VR digital art including LG’s immersive curved OLED video walls from CES over the years, a show favorite. Wherever they may be, audiences around the world will be able to access the same content and participate digitally in the LG CES experience. What’s more, LG has again been named official CES technology partner for the press rooms and member lounges, which will feature award-winning LG OLED TVs. “We look forward to seeing what LG, a long-time innovation leader at CES, has in store for visitors in January,” said Karen Chupka, executive vice president of CES at the Consumer Technology Association, the organizer of CES. “CES 2022 will enable attendees in Las Vegas to experience LG’s technology using AR and VR. Audience joining CES digitally from across the globe will be able to experience the same ground breaking tech, through LG’s digital activation.” # # # View the full article

Hopes and aspirations for a good life are universal desires. However, defining what constitutes a good life differs from person to person, culture to culture – there’s just no limit to the myriad of possibilities that brings a ray of light into our lives. This is why LG joined forces with up-and-coming director Jackson Tisi and budding artists around the globe for its Life’s Good Film Project. After all, there’s no better medium than the artistic voice of young souls to explore the multifaceted perspectives that shape our world and the future. This year, LG called on 531 young auteurs from 33 countries to capture the peoples, cultures and landscapes around the world that highlight the good in life. Tisi led the way with his exceptional creative vision, weaving the clips together into a vibrant 20-minute documentary short. The impactful collaboration was shaped around LG’s optimistic message, Life’s Good, but the story is told in the voice of the young visionaries through the lens of their own unique and powerful experiences, delivering a colorful variety to the project both in terms of subject matter and aesthetic visuals. The film delves into the multitude conditions of the human existence within six chapters that embody a unique element of a good life – from the beauty of nature, the vitality of physical movement, personal growth nurtured in times of solitude to the togetherness and warmth of a close-knit community. The final chapter depicts today’s young generation united in celebration of life, eloquently bringing the film to a close. This emotionally uplifting message – and the amazing depth and range of visual sensations that it accompanies – was lauded by several film industry outlets. The Life’s Good Film, delivering LG’s brand message, but also gaining sympathy from all around the world in the creative and sophisticated manners, was named a winning entry in well-established film festivals such as the Indie Short Fest and the Dreamachine International Film Festival. The New York International Film Awards and Toronto Independent Film Festival nominated the entry as a finalist and the San Francisco Indie Short Festival named it second-finalist, a rare feat among brand collaboration films. The much-praised film will be reaching a wider public audience with official screenings at the Arpa International Film Festival, Creation International Film Festival, and the Oregon Documentary Film Festival in the coming weeks. “LG hopes to bring a better tomorrow to everyone, especially for the benefit of the younger generation,” said Lee Jung-suk, head of LG’s Global Marketing Center. “We will continue to spread our iconic brand narrative by empowering tomorrow’s leaders and storytellers as the messengers.” # # # View the full article

Becoming more sustainable means a commitment to using fewer resources, creating less waste, and doing everything possible to ensure a healthy planet for future generations. LG Electronics embraces this challenge and continues to take steps to reduce its environmental impact through an extensive program of ESG management. Along with its ambitious Zero Carbon 2030 initiative and goal to transition completely to renewable energy by 2050, LG offers innovative solutions that can help consumers to live more in balance with nature today. LG recently had an opportunity to demonstrate its eco-conscious exhibit for its state-of-the art HVAC solutions at Korea Energy Show 2021, South Korea’s largest annual energy exhibition. Instead of wasting new resources on a temporary exhibit, LG used prefabricated shipping containers and adopted recycled materials such as wood waste to create a unique, visually interesting space. Exhibiting a complete range of highly efficient LG HVAC solutions suitable for homes, offices, schools as well as other indoor environments, the highlight of the exhibit was a new commercial air conditioner made more efficient via an AI engine. LG’s latest HVAC solutions leverage smart technologies to help create better indoor air quality while simultaneously cutting energy consumption. LG’s ceiling-mounted 1 Way Cassette with comprehensive air purification system cleans, cools and heats the air to keep the home comfortable all year around. Other LG innovations on exhibit at the show included the LG Energy Storage System (ESS) and Building Energy Control (BECON), a powerful duo that together create a total energy management solution for businesses. Also on display was the LG 4-Way DUAL Vane Cassette which employs UVnano technology and an antibacterial drain pan to enhance the hygiene of the unit and the airflow produced.1 LG showcased its first GHP Hybrid Heat Pump system air conditioner, a cost-effective option for educational and governmental facilities. LG’s hybrid solution combines the advantages of electric- and gas-powered climate control systems to deliver superb performance while reducing the cost of cooling and heating.2 To further minimizing its footprint, LG moved to using recycled materials for the packaging of the outdoor units of its system air conditioners. Instead of using expanded polystyrene in its packaging, LG opted for expanded polypropylene as it offers improved cushioning and protection for its products. LG estimates that switching to reusable expanded polypropylene for all its AC packaging will cut its annual paper usage by 85 tons and polystyrene usage by 19 tons. After the conclusion of Korea Energy Show 2021, LG donated the exhibition containers to Habitat Korea, the South Korean branch of the global nonprofit Habitat for Humanity. The repurposed containers will be utilized by the organization as a dedicated education center. As LG’s efficient, eco-responsible HVAC solutions demonstrate, creating a healthy, comfortable indoor environment doesn’t have to come at the expense of sustainability. With innovations that carefully consider the needs of its customers and the well-being of the planet, LG is helping to bring about a brighter, better tomorrow. # # # 1 Testing conducted by FITI Testing and Research Institute verified the LG DUAL Vane Cassette resulted in the reduction of 99 percent of Staphylococcus bacteria and colon bacillus. 2 Based on cooling/heating load of 52HP (GHP 32HP and Multi V 20HP) and the proper energy source (electricity or gas), the LG GHP Hybrid Heat Pump can save up to 28 percent of the energy cost (electricity and gas combined) compared to the energy cost of using Multi V alone. Operation cost may vary depending on load conditions, climate and other environmental factors. View the full article

Love it or hate it, video conferencing has become essential to the way we work today. But despite the advanced technology available to the office worker in the 21st century, the experience still leaves much to be desired. For every “salary person” fed up with spotty connections, terrible audio and out-of-focus webcams, there’s an easier, more productive way to conduct video calls and meetings. Introducing LG One:Quick Works, a powerful all-in-one video conferencing solution with an intuitive user-friendly design for everyone who hates video conferencing. The ideal productivity tool for remote work era, LG’s category-creating innovation brings greater efficiency and sleek, modern styling to businesses of all types and sizes. With One:Quick Works and the complementary wireless screen sharing device One:Quick Share, workplace productivity and efficiency may never be the same again. Fast and Simple Setup with Ultimate All-in-one Solution Connectivity issues are the enemy of smooth conference calls. The complex and often time-consuming task of connecting cameras, speakers, laptops and projectors can easily derail your meeting schedule or make an important presentation fall flat. One:Quick Works avoids all such issues by integrating everything needed into a single, stylish package: touch-sensitive display, Windows-based interface, crisp 4K UHD camera, high-quality microphone, built-in speakers, digital whiteboard function and video conferencing apps. Just tap the icon of the function you want and you’re ready to host your next virtual meeting in style. Feel Like You’re in the Same Room with Smart Auto Focus Function The meeting experience is on a whole new level with One:Quick Works due in no small part to the impressive performance of its camera and microphone. The high-gain mic can clearly capture the voice of a presenter seated or standing up to six meters away and employs noise cancellation to minimize most unwanted background sounds. With Smart Auto Focus, the 3,840 x 2,160 resolution camera quickly tracks and automatically focuses on the speaker. Virtual meetings take on a whole new level of satisfaction when everyone knows who’s talking and what’s being said. Compatible with Popular Video Conferencing Apps for More Flexibility One:Quick Works supports a variety of video conferencing and collaboration apps to give users more ways to make the most of their meetings. Meeting participants can use LG’s preinstalled One:Quick Remote Meeting application or install Webex, Zoom and Teams using the shortcuts conveniently located on the onscreen launcher. For apps not on the launcher screen, meeting hosts can simply go into the Conference App Store to find and install the video conferencing application of their choice. Wireless Screen Sharing at the Push of a Button The complementary One:Quick Share allows presenters to easily connect their laptops and notebooks to compatible LG digital signage devices wirelessly. With its internal Wi-Fi antenna, the diminutive dongle offers effortless screen sharing and the makes the workspace free of cable clutter. With its Split View feature, One:Quick Share can connect to and display content from up to four devices simultaneously, making it the best choice for teamworking while remote conferencing. To experience video conferencing the way it was meant to be, check out the LG Information Display YouTube channel and lg.com today. And because LG doesn’t think remote conferencing needs to be dull, these lighthearted, informative videos will not only endear you to the One:Quick series, they’ll hopefully leave you wanting LG’s remote meeting solution for your own workplace. (Images simulated to enhance features. May differ from actual use.) # # # [One:Quick Works] Episode 1. All-in-One [One:Quick Works] Episode 2. Smart Auto Focus [One:Quick Works] Episode 3. Flexible Video Conference App Use [One:Quick Share] Wireless Screen Sharing View the full article

Advancing Business Portfolio with Greater Focus on Digital Transformation SEOUL, Nov. 25, 2021 — LG Electronics (LG) today announced that William Cho, its Chief Strategy Officer, will also take on the responsibility of Chief Executive Officer effective December 1. LG’s top strategist since 2019, Mr. Cho was responsible for establishing LG’s Business Incubation Center and fostering new businesses opportunities in the form of in-house ventures as well as startup partners during his six-year tenure as president of LG North America. Having joined Goldstar in 1987 and spending four years in LG’s overseas office in Germany, Mr. Cho has a storied career including roles as president of LG Canada, Australia and the United States. A graduate of Pusan University, Mr. Cho received his master’s degree in business from Yonsei University in Seoul. Other notable changes include the appointment of Kim Byoung-hoon as Chief Technology Officer. Currently serving as the head of the Future Technology Center, Dr. Kim is being promoted to executive vice president and will simultaneously assume the roles of Chief Technology Officer as well as the new Information and Communication Technology leadership position. Jang Ik-hwan, a 31-year veteran of LG, is being promoted from SVP to EVP and will assume the top position at the Business Solutions Company after successfully growing the IT business portfolio to make LG one of the fastest-growing brands in the notebook, laptop and monitor business. SVP Eun Seok-hyun has been tapped to lead the Vehicle component Solutions Company as its third and newest president. Mr. Eun was previously responsible for growing the smart business division under the same company. Going forward, the new leadership team will accelerate changes focusing even more on customer value in pursuit of growth with each business unit assuming greater responsibility. Toward this end, LG will reorganize its Customer Satisfaction Management Center into the new Customer Value Innovation Office with oversight by the CSO. The role of the CVIO will be to more effectively identify and incorporate customer feedback and pain points into the product planning, development and sales processes. In addition, the Customer Experience Innovation Department under the Home Appliances and Home Entertainment Companies will be upgraded to Customer Experience Innovation Division. Also, to discover potential growth engines and expedite future innovations, the M&A department under the umbrella of the Chief Strategy Office will be elevated to division level for more resources. Similarly, to increase its focus on future trends and customer needs, LG’s Life Soft Research (LSR) department will be promoted to Life Soft Research Lab to increase its influence within the Design Management Center. And to speed up its digital transformation process related to customer experience, LG will elevate the AI Big Data department to division level under the watchful eye of the new Chief Data Office (CDO). All appointments are effective Dec. 1 with promotions going into effect on the first day of the new year. # # # View the full article

LG Continues to Push the Limits of Future Mobility with Advanced ADAS Technology SEOUL, Nov. 25, 2021 — LG Electronics (LG) and Mercedes-Benz AG were named joint winners this week at the annual AutoSens Awards, a global celebration of autonomous driving and advanced driver assistance systems (ADAS). Every year the AutoSens conference recognizes companies for innovations in six categories of which LG was nominated in two: 2020 Vision Award and Hardware Development of the Year. The 2020 Vision Award was bestowed to LG and Mercedes-Benz in recognition of their influence, sustainability, contribution to the industry and inspiration to future technologies. The Hardware Development of the Year award was given to LG for successfully commercializing its front multipurpose camera technology beyond the concept stage. LG and Mercedes-Benz have been collaborating on ADAS camera technology for the past seven years, seeing the fruits of their labor commercialized in the new 2021 C-Class sedan which launched last month. First started in 2015, the AutoSens Awards celebrates the best innovations and innovators in ADAS and autonomous vehicle technology. Every year, representatives from automakers, suppliers, research labs and academia take part in AutoSens online communities, conferences and training modules, exhibition events and workshops to better understand the fast-growing autonomous vehicle industry, which could not exist without ADAS technology. Dr. Park Young-kyung, a Vision AI expert at LG, and Dr. Benjamin Marx of Mercedes-Benz’ multi-purpose camera team accepted the award and delivered a speech where they described the rewarding experience of working together for many years to develop a camera solution that improved real-life safety and met the strict European NCAP safety requirements. The state-of-the-art technology developed by the two companies is capable of taking advantage of deep learning and multi radar sensors to deliver significantly more environmental data to the central processing unit for analysis. More data results in better analysis and greater safety. “Demonstration value to our automotive customers is the ultimate reward for LG,” said Dr. Kim Jin-yong, president of the LG Vehicle component Solutions Company. “Being honored together with Mercedes-Benz is very meaningful to LG as we strive to contribute toward innovation in future mobility.” # # # View the full article

In a unique initiative to address food insecurity and spread kindness across the United States, LG is working with global nonprofit Lasagna Love to positively impact communities by connecting neighbors through homemade lasagnas. LG USA enlisted the help of celebrity chefs and foodies to kick off the #GiveLGLasagnaLove challenge. They will be pitching in to bake lasagnas and posting their experience across their social media channels to inspire others to volunteer and keep the cooking challenge going. The campaign, which launched on Nov. 8 in time for the season of giving, has a goal of delivering 15,000 meals and connecting people in their communities throughout the USA. The social media campaign encourages others to join Lasagna Love’s mission of addressing the incredible rise in food insecurity among families and providing a simple act of kindness to those in need of a helping hand. LG believes in empowering home cooks and providing them with the innovative tools they need to make the most of their time in the kitchen. Through the partnership with Lasagna Love, LG will be sharing recipes and cooking tips for LG’s InstaView ranges to motivate consumers to get involved and give them all the tools they need to make and gift the perfect lasagna. “We’ve all been in a place of needing support, whether it’s a family struggling with food insecurity, a neighbor feeling isolated, or a friend who could use a little encouragement, we hope to inspire others this holiday season to spread Lasagna Love’s mission and connect people in their communities,” says Gail Conroy, senior director of marketing, LG Electronics USA. Lasagna Love’s mission is simple: feed families, spread kindness and strengthen communities. According to CEO and Founder Rhiannon Menn, “Lasagna Love was created through the simple act of one family making a home-cooked meal for another family in need. As we continue to scale our mission of spreading kindness, what’s most inspiring is how we’re making life a little better not only for the families receiving a meal, but also for the volunteers who are cooking. “We’re thrilled to be partnering with an innovative company like LG that truly understands the power in this one simple act of kindness and wants to help us reach even further,” she says. # # # View the full article

LG’s Cinematic Message of Hope and Humanity Resonates with Audiences Around the World SEOUL, Nov. 22, 2021 — LG Electronics (LG) is proud to announce that the LG and Jackson Tisi co-produced Life’s Good Film took the prize for this month’s Best Documentary Short at the Indie Short Fest, one of eight recognitions at major film festivals around the world. Celebrating the unique perspectives and voices of a younger generation, LG’s uplifting film was also awarded as the Best Documentary Short by Dreamachine International Film Festival and honored by the Toronto Independent Film Festival of Cift. Life’s Good Film was nominated as a finalist in the short documentary category at the New York International Film Awards as well as second-finalist at the San Francisco Indie Short Festival. With the film festival industry just now getting back on its feet after a devastating 2020-2021, Life’s Good Film will be screened at the Arpa International Film Festival and the Oregon Documentary Film Festival as the award year comes to a close. The Life’s Good Film is the touching, heart-felt culmination of the Life’s Good Film Project, which saw 531 amateur filmmakers from 33 countries share their creative interpretations of LG’s Life’s Good message. A part of LG’s 2021 Life’s Good campaign, the project put the spotlight on the diversity of the world’s peoples, cultures, and nature while simultaneously communicating the humanity and hope that unites us all. Weaving together many of the stunning submissions sent in, director Jackson Tisi and LG collaborated to create a visually beautiful and emotionally uplifting 20-minute work of art. The award-winning short generated considerable interest online with over 240 million impressions and more than 77 million total views of related posts across social media. “Being recognized by the respected international film festival community next to Jackson is something we never expected nor imagined,” said Lee Jung-suk, head of LG’s Global Marketing Center. “Jackson is a master and was incredibly effective in delivering the message Life’s Good through the voices of tomorrow’s leaders. LG thanks Jackson for his peerless direction and for helping us to shape such an inspiring story.” The Life’s Good Film is available to view on the LG Global YouTube channel and Instagram. # # # View the full article

Few innovations of the past two centuries have done as much to keep consumers safe and healthy than the refrigerator. From keeping food safe to increasing their freshness, the refrigerator plays a vital role in today’s home, especially when the cooking begins. To demonstrate the unique, innovative features of LG’s unique InstaView® Door-in-Door® refrigerator, the LG team in Austria kicked off its LG KitchenLife Stories campaign which brings five popular influencers together for a challenge of skill and precision. The campaign’s five part video series covers a different influencer in each episode, showing them cook a favorite personal dish with a little help from the show’s host, Jakob Glanzner, so expect plenty of chatter, a whole lot of fun and hopefully some splendid cooking in between the laughs. The influencers stepping up to the plate are travel and fashion influencer Irina, food blogger cookingCatrin, cake artist Sophie Agnella Anita, interior designer Katerina and DJ Mosaken. While tackling each guest’s special recipe, key features of the InstaView Door-in-Door refrigerator will be on full display, such as the handy transparent glass window that displays the inside contents with just two quick knocks so you don’t have to open the door letting cold air and energy escape. The InstaView Door-in-Door refrigerator is just one popular LG product making life better and easier every single day for so many people. And it’s not as simple as making a dish they adore, because each guest will have to complete a unique challenge before the show is over. In one episode, the host and the guest will decorate a cake and viewers will be able to vote and decide who completed the challenge better. All five LG KitchenLife Stories will be available on LG Austria’s YouTube channel. For more information on the campaign, click here. Contributed by LG Austria # # # View the full article

Leading the TV Gaming Experience With First Smart TV GeForce NOW App SEOUL, Nov. 18, 2021 — LG Electronics (LG) announced partnership with NVIDIA to be the first TV manufacturer to develop a Smart TV app of GeForce NOW, the premier cloud game-streaming service, for LG TVs running webOS.1 Boasting large screen sizes, lifelike picture quality and high refresh rates, LG’s OLED TVs are a perfect match for GeForce NOW. Currently available on NVIDIA SHIELD, Windows PC, macOS, Chrome OS, Android and Safari browser for iPhone and iPad. GeForce NOW allows gamers to start playing on their LG TVs and continue on nearly any device they own. The app will be available in beta starting this week in the LG Content Store on select 2021 LG 4K OLED, QNED Mini LED and NanoCell TV models in 80 markets.2 The app will enable LG TV owners with compatible TVs to instantly enjoy over 35 free-to-play games with just a compatible controller, no additional hardware required. Games include Rocket League and Destiny 2 plus hit titles such as Marvel’s Guardians of the Galaxy and Crysis Remastered Trilogy, all playable at up to 1080p resolution and 60 frames per second. GeForce NOW Priority members get access to the most advanced platform for ray tracing and AI technologies, streaming from NVIDIA RTX-powered servers in data centers worldwide for the most responsive gameplay and gorgeous, high-quality graphics. The powerful combination of GeForce NOW and LG OLED TV will mean immersive gaming at its finest. LG OLED’s self-lit pixels ensure the most vibrant colors and deepest blacks to make in-game environments and characters more realistic than ever. LG TVs also deliver ultra-fast 1 millisecond response time and super-low input lag for smoother visuals, better control and a key advantage over the competition. “LG customers are expecting the best when it comes to gaming on a large screen,” said Lee Sang-woo, senior vice president of corporate business strategy at LG Electronics Home Entertainment Company. “Partnering with NVIDIA to bring GeForce NOW to LG TV owners is a sign of our commitment to deliver the best gaming experience on LG TVs running webOS.” # # # 1 Complete list of compatible TV models to be announced at a later date. 2 NVIDIA GeForce NOW beta is fully functional with no restrictions in features or services. View the full article

Subscribers Can Seamlessly Access Over 90 Million Songs, Thousands of Curated Playlists, Music Videos and Live Artist-Hosted Radio SEOUL, Nov. 17, 2021 — Starting today, LG Electronics (LG) customers around the world will be able to enjoy Apple Music on their LG Smart TVs for the ultimate listening and entertainment experience. Now available in the LG Content Store for LG Smart TVs running webOS 4.0 and higher, the Apple Music app provides subscribers with access to over 90 million songs ad-free, over 30,000 expertly-curated playlists, music videos in 4K and the award-winning Apple Music Radio live streaming today’s hits, classics, and country. Apple Music on LG Smart TV also includes millions of tracks with time-synced lyrics, perfect for living room sing-alongs or parties. Subscribers can also access all the songs, albums, and playlists from their own music library on LG Smart TVs. LG Smart TVs owners will enjoy the seamless Apple Music experience they currently experience across all their devices such as iPhone, iPad, Mac, HomePod mini, PC, and Android, but with the visual big-screen immersiveness that LG TVs can deliver. Owners of LG Smart TVs can download Apple Music from the LG Content Store, sign in to an existing account with their Apple ID, or begin the subscription process right from their TV by trying Apple Music free for 3 months. # # # View the full article

Actress Glafira Tarkhanova Over most of 2020 and 2021, billions of consumers became much more familiar with their homes. As expected, interior redecorating has become a top priority for many homeowners as well as renters. According to a study conducted by Sberbank Insurance, a subsidiary of Russia’s largest bank, nearly 85 percent of older apartments were renovated to some extent during 2020. Designer home appliances that integrate seamlessly with Russian consumers’ living space and offer maximum convenience and versatility have been in hot demand. Against this backdrop, LG leveraged the opportunity to introduce its stylish range of furniture concept appliances in Russia. TV personalities Ekaterina Odintsova and Yulia Baranovskaya The chic LG Objet Collection along with LG’s vision for a more unified and stylish home with more convenience were showcased at an exclusive event held in Moscow. Under the theme LG at New Heights, the occasion focused on the global trend of personalized living, accelerated by a global reset that forced consumers to reevaluate their priorities. LG invited a diverse range of guest speakers to share their insight into new and emerging lifestyle trends and to tell their own personal stories about how certain lifestyle solutions made their homes more usable and their lives far easier. Famous TV personality, Ekaterina Odintsova, who recently moved into a beautiful house in the country, noted that LG’s appliances and high-tech gadgets have given her and her family more time and freedom, while also allowing her to create the interior design she had always dreamed of. TV host Yulia Baranovskaya At the heart of the event, the LG Objet Collection impressed attendees with its effortless chic style. LG’s exquisite designs boast premium materials, understated aesthetics and ultimate usability, providing the elegance and flexibility Russian consumers look for when planning the perfect living environment. Chef Marco Prazzoli The event also offered guests the opportunity to experience some of LG’s latest top-notch kitchen appliances in action. Russia-based Italian chef Marco Prazzoli whipped up and demonstrated faster and more efficient cooking methods using LG’s oven, built-in cook-top and microwave, preparing and serving delicious dishes that delighted the taste buds at the show. Interior designer Anna Muravina With an eye-catching yet subtle mint-pastel finish, the Objet cooking appliances matched perfectly with the kitchen counters and the adjacent dining tables, which featured place-settings inspired by interior designer Anna Muravina and her popular home decorating book, Happy Interiors Recipes. Actress Nonna Grishaeva The LG Objet Collection on display at the recent Moscow event demonstrated LG’s continuing ability to adapt to consumers’ ever-changing lifestyle trends. Bringing instant sophistication to any interior design, the company’s alluring appliances are ready to elevate any space in Russia and beyond. Contributed by LG Russia # # # View the full article

Companies and manufacturers around the world are increasing their efforts to move away from fossil fuel-based means of production to renewable energy. LG Electronics is in an enviable position because it is one of the biggest producers of solar panels in the world. As such, LG has committed to achieving zero negative environmental impact and reducing carbon emissions in the production phase by 50 percent compared to 2017 figures by 2030. Rayong, Thailand As a key part of its commitment to transition completely to renewable energy by 2050, LG Electronics completed the construction of a roof-type solar power plant at its production facility in Rayong, Thailand. Established in 1997, the Rayong plant is one of company’s key manufacturing hubs for LG home appliance products. The plant is equipped with 9,400 solar panels with a capacity of 4.2 MW (megawatt) and began collecting solar energy last month. This business was launched last year in partnership with several partners including global investment company BECIS (Berkeley Energy Commercial Industrial Solutions). Under the mutually beneficial structure of a power purchase agreement (PPA), LG expects to produce high-quality renewable energy based on its advanced technology and reduce facility costs by receiving a steady stream of energy at below market price. “As an important production base for producing LG’s washing machines and air conditioners, we are fully committed to achieve the RE100 goals of converting to 100 percent renewable energy sources,” said Jaesung Lee, president of LG Electronics Thailand. “By installing the solar panels on the unused space of the factory roof, we were able to reduce the overall cost of construction while maximizing space utilization.” Englewood Cliffs, New Jersey LG is already generating solar energy at its manufacturing site in Noida, India, which is equipped with solar modules with a capacity of 3.2 MW. LG’s North American corporate headquarters in Englewood Cliffs, New Jersey, USA has made solar a key component of its goal to convert all energy used in production and North American offices into 100 percent renewable energy by the end of 2021. These are just some of the examples of the initiatives LG is taking to reach its sustainability goals around the world to create a better world for all. And there’s more to come… # # # View the full article

Upcoming Holiday Collaboration With Legend Hits All the Right Notes, Illustrates Timeless Value of LG SIGNATURE Products SEOUL, Nov. 12, 2021 — LG SIGNATURE, the premium brand of LG Electronics, today announced award-winning artist John Legend as its newest Brand Ambassador. Legend will collaborate with LG SIGNATURE on an upcoming holiday campaign, Legendary Gift: the SIGNATURE, featuring a collaboration between LG’s premium brand and Legend’s wine label, LVE: Legend Vineyard Exclusive. As one of the most celebrated and cherished artists of his generation, Legend stands out as the first African-American male and one of only 16 individuals to achieve EGOT (Emmy, Grammy, Oscar, Tony) status. To celebrate the partnership, a new holiday song by John Legend titled “You Deserve It All” is being released today and is available on 11 streaming platforms such as YouTube, Spotify, Apple Music, Amazon Music and Pandora, among others.* The song, produced by Grammy Award-winner Raphael Saadiq, was co-written by Legend and Diamond-selling singer/songwriter Meghan Trainor exclusively for LG SIGNATURE. Drew Kirsch – who helmed videos for Taylor Swift and Shakira – is directing the music video which will be released later this holiday season. Legend will extend his ambassadorship into the next year via a unique collaboration between his LVE wine label and LG SIGNATURE. An event in Napa Valley hosted by Legend in Spring 2022 will showcase LG SIGNATURE Wine Cellar with its proprietary technology to maintain precise temperature and humidity control so fans can enjoy the optimal flavor and taste of Legend’s wines at home. “I’m excited to partner with LG SIGNATURE this holiday season,” Legend said. “This new song is all about lavishing your loved ones with the best you have to give. LG SIGNATURE’s products are innovative, creative and so special. The holidays are all about coming together to host family and friends in the comfort of your own home, and LG SIGNATURE products will make that even more enjoyable.” Lee Jeong-seok, head of LG Electronics’ Global Marketing Center, said LG Electronics will communicate the aesthetic and technical value of its high-end home appliance products to support LG SIGNATURE’s philosophy that Art Inspires Technology, Technology Completes Art. “Legend is the perfect embodiment of the LG SIGNATURE brand philosophy,” Lee said. “We couldn’t be more thrilled to partner with such a great artist to help communicate the timeless value of LG SIGNATURE to even more consumers worldwide.” LG SIGNATURE is committed to partnering with exceptional individuals from diverse spectrums of life to communicate its brand philosophy and showcase the unmatched style and quality of its premium home solutions. Among its global ambassadors are international style icon Olivia Palermo, top professional female golfers Ko Jin-young and Park Sung-hyun and acclaimed ballerina and principal dancer for the American Ballet Theatre, Misty Copeland. # # # * Also available on Korean streaming services Melon, Genie, Flo, Naver Vibe, Bugs! and Soribada. View the full article

Over the years, the growth in connected cars and the development of autonomous driving technology has led to vehicle software becoming more critical in the operation of a car. As vehicles get smarter, automakers are finding themselves focusing not only on the hardware but also on software solutions to make the on-road experience not only more convenient but safer as well. In line with this evolution, LG Electronics has been accelerating the commercialization of its augmented reality (AR) software solution for vehicles. This advanced software is designed to offer real-time assistance to drivers, helping consumers accurately assess driving conditions to keep themselves, and others, safe on the roads. The software helps drivers better judge driving conditions by projecting key visual information – current speed, relative position of nearby vehicles and pedestrians, best route to the selected destination, etc. – onto the inside of the vehicle’s windshield as a head-up display (HUD) so drivers never have to take their eyes off the road, while still making the information viewable on the In-Vehicle Infotainment (IVI) system’s bright, clear display. A number of LG’s core technologies are integrated into the company’s advanced AR solution. Vehicle Sensor Fusion, analyzes ADAS information collected by the car’s front camera as well as a real-time map, GPS and vehicle-movement data to provide more accurate information on the IVI display. Human Machine Interface (HMI) Framework assists in the rendering of visual information while Driving Data Prediction compensates for sensor latency by integrating camera images of the external environment with vehicle data in real time. LG’s AR solution is offered to automakers as a package that includes the SDK (software development kit), UI (user interface) Composer and Simulation Tool that not only makes it easy to integrate into customers’ vehicle software platforms but easy to maintain and update as well. LG’s Vehicle component Solutions (VS) Company produces navigation systems, instrument clusters, head-up displays, HMI solutions and IVI systems, among others. These capabilities enable the company to adapt and respond to the diverse needs of its automotive customers, including unique requirements related to vehicle platform policies and purchasing strategies. AR is a key pillar of the ongoing digitization of the automotive industry and LG’s offering in this space is a big evolutionary step forward, one that will elevate the driving experience and make our roads safer for everyone. # # # View the full article

Various Products from LG Recognized for Contributing to Innovation, Including OLED TVs, Home Appliances and B2B Products SEOUL, Nov. 11, 2021 – LG Electronics (LG) has been recognized once again for its excellence in technology at the CES Innovation Award, collecting a total of 24 accolades leading up to the largest industry trade show in January. Every year the Consumer Technology Association (CTA) selects the most innovative products among those being unveiled at the organization’s trade show. For CES 2022, Innovation Award recognitions were extended to the most advanced and unique products among LG’s portfolio for the coming year. Most notably, this is the 10th consecutive year LG OLED TV has been recognized with a CES Innovation Award, a testament to the advanced technology behind LG’s industry-leading home entertainment product. LG also received recognition for innovations for its home appliance products including LG InstaView® French-Door Refrigerator Objet Collection, LG tiiun, a new concept in indoor gardening, and LG PuriCare Air Purifier Pet featuring Multi-Filtration System with Photocatalytic Deodorization Filter along with a HEPA filter to capture harmful gases, odors, dust and other allergen-causing particles. LG One:Quick from LG’s B2B IT division also caught the judges’ attention for its unique video conferencing solution at a time when remote working has become the norm. The full list of LG’s CES 2022 Innovation Award recipients will be announced in conjunction with LG’s press conference scheduled on January 4, 2021, ahead of CES 2022 taking place January 5-8, 2022. # # # View the full article

The wait is finally over for avid racing game fans and true Forza Fanatics as Forza Horizon 5 finally hits the shelves of online game shops everywhere. To celebrate the November 9 arrival of the highly-anticipated title, LG Electronics is teaming up with Xbox to host an innovative and exhilarating pre-launch event. Brought to life by the immersive power of LG OLED, LG-Microsoft’s bespoke Dream Gaming Setup unveiled the new game in full glory for the first time in England as a virtual racing experience without equal. Taking place over two days from November 6-7 at Dunsfold Aerodrome in Surrey Hills, UK, the LG OLED-powered action-packed affair let invitees take on several Forza Horizon 5 driving challenges to experience a variety of different cars, driving modes and environments all set in Mexico. Challenges, such as Drift Lab for mastering the difficult art of drifting, were designed specifically for the event to help players hone their virtual driving skills and prepare them for the dream gaming experience. Prizes and bragging rights were at stake for those unafraid to push the accelerator to the floor, and their cars to the limit. An immersive custom-built driving pod located on one of the aerodrome’s runways, the LG Dream Gaming Setup brought all the excitement of Forza Horizon 5’s open-world racing roaring to life in a real outdoor setting. The pod delivered a true 4D experience, surrounding drivers inside three large LG OLED screens to fill their field of vision. Pre-recorded environmental sounds, smells and sensations added to the sense of realistic immersiveness. Once buckled in, guests took the wheel and competed with one another to finish atop of the leaderboard, all while enjoying the unrivalled responsiveness and immaculate image quality of LG OLED. In addition to offering all attendees a sought-after opportunity to play Forza Horizon 5 ahead of its global release, the high-octane event showcased all the qualities that make LG OLED a favorite with serious gamers worldwide, including stunning picture quality, fast response times, low input lag and support for the latest HDMI 2.1 features. A gamer’s delight, LG OLED TV is perfect for playing all the latest PC and console titles, its self-lit pixels and large screens delivering infinite contrast and vivid colors on an impressive scale. In addition to being the world’s first OLED TVs to support Dolby Vision® HDR gaming at 4K 120Hz, LG’s next-gen displays boast a 1 millisecond response time and support for advanced HDMI 2.1 features, including variable refresh rate (VRR) and auto low latency mode (ALLM). They’re also G-SYNC® Compatible and AMD FreeSync Premium certified, and come with LG’s Game Optimizer and Game Dashboard. Whether it’s racing simulations, first-person shooters, RPGs or anything in between, LG OLED unleashes the best gaming experiences imaginable with picture quality and gaming features that no other TV can match. For more information on gaming on LG OLED TVs, click here. # # # View the full article

In keeping with LG’s philosophy Art Inspires Technology, Technology Completes Art, LG recently took on the challenge of bringing together an artist with advanced OLED TVs so that masterpieces can be experienced exactly as intended thanks to the true-to-life colors and deep blacks of OLED technology. To mark the launch of LG GX Gallery series OLED TV in France, LG teamed up with pop street artist Jisbar, renowned for his talent for reinterpreting classic masterpieces by the likes of Leonardo Da Vinci, Frida Kahlo, Gustav Klimt and Andy Warhol. One of the most creative artists of his generation, Jisbar made history in 2019 by becoming the first artist to combine aspects of art, engineering and physics to send his Punk Mona painting into Earth’s orbit. In fact, his passion for pushing the limits is exactly why he was LG’s partner of choice to create vibrant art for LG’s most advanced OLED TVs. This talented young artist created three pieces specifically for the LG OLED Gallery, each one boasting a different theme: Sport, Game, Design. One of Jisbar’s three works will be donated to the Téléthon, the 30-hour French charity event that takes place in early December every year to raise funds for neuromuscular diseases research. In addition to his own unique style and technique, Jisbar is keen to honor the artists who have contributed to the art world over the years. Jisbar frequently paints with the International Klein Blue (IKB) pigment, a signature ultramarine patented by French artist Yves Klein in 1957 that is difficult to recreate. As seen in Jisbar’s work, Sport, the color takes on a whole new level of dynamism and depth on LG OLED TV. In a demonstration in front of a live audience, Jisbar added finishing touches to Sport, depicting the Greek Titan Atlas carrying the world on his back beside basketball legend Lebron James. Jisbar used a sport-themed color palette of yellow, orange, brown and green to paint an interpretation of Superman to represent athletes’ superhuman athleticism and strength. Jisbar’s Game painting brings the realms of gaming and television together through gold coins and LEGO bricks. In this explosion of creativity, the dominant presence is a classic reinterpretation of René Magritte’s The Son of Man, the well-known overcoat, bowler hat and green apple revisited with a twist. For his final work, Jisbar took its inspiration from The Mona Lisa. “I diverted from the original masterpiece with several patchworks for her iconic face to bring a more modern and chicer look,” Jisbar explained. “To match the design and premium aspects of LG GX Gallery series OLED TV, I chose to depict the hands from Michelangelo’s The Creation of Adam and sketches of iconic chair designs including the Eames Lounge Chair and Ottoman, to express how design is constantly evolving. And to add my trademark touch to the piece, I used the spray tips I often use in my paintings.” “I’m delighted to have a chance to work with LG with my show-stopping paintings,” added Jisbar. Contributed by LG France # # # View the full article

The living room has become the de facto dance floor for people all around the world, a venue for many impromptu solo dance parties or brave attempts at mastering the latest TikTok dance challenge. LG SIGNATURE, a proud supporter of the arts and a brand that delights in bringing consumers artistic, joyful moments, recently partnered with one of the world’s most celebrated contemporary dance companies to deliver a moving experience in the home. As the newest major partner of Australia’s Sydney Dance Company, LG SIGNATURE will be supporting upcoming performances and events as well as Classes Livestream, an exciting new format of hybrid dance class. Allowing people at home to practice along with the Company’s professional dancers, the interactive online classes will be a major draw for all dance enthusiasts and especially those whose studios have been closed through the pandemic. LG SIGNATURE and Sydney Dance Company will also be marking their new partnership by offering free eight-week subscriptions to Sydney Dance Company’s Livestream Plus+ (which includes Classes Livestream) to 250 lucky Australian fans. With dynamic, expert teachers, and delivering the same energy as a real in-studio dance class, Classes Livestream brings home the joy of movement and provides an exceptional workout! Misty Copeland A global brand that lives by the philosophy, Art Inspires Technology, Technology Completes Art, LG SIGNATURE is a long-standing partner to the famed American Ballet Theatre (ABT). At this year’s ABT Fall Gala, LG SIGNATURE showcased its revolutionary OLED R TV and unveiled a unique, interactive art installation, named See Beyond after the brand’s OLED R marketing campaign. In attendance at the elegant gala was acclaimed ballerina Misty Copeland, the first African American woman to be promoted to the position of principal dancer in the ABT’s 75-year history. Along with style icon Olivia Palermo, both women are brand ambassadors for the LG SIGNATURE brand. Olivia Palermo Eliciting wonder and audible gasps at the exclusive event, the See Beyond installation employed LG CineBeam 4K UHD Laser Projectors to create a 360-degree 3D video capturing the graceful movements of ABT principal dancer, Skylar Brandt. The advanced 3D mapping enabled by LG’s cutting-edge projectors even provided attendees with the unique experience of being transformed via the magic of technology into an effortlessly elegant dancer. A pair of LG SIGNATURE OLED R TVs displayed in beautiful clarity, memorable ABT ballet performances such as The Nutcracker and Desire in stunning 4K. Brought to life by the color, contrast and smooth motion that only OLED can offer, ABT dancers moved seamlessly from one screen to the other. Recognizing that life is movement, LG SIGNATURE – the brand that unites artistry and technology as no other can – will continue to support the world’s leading proponents of dance and find new ways to enrich people’s lives in the pandemic era and beyond. # # # View the full article