News Reporter

The excitement of a live sporting event with devoted fans hanging onto the edge of their seats is unmatched in terms of its energy. But with fans nowadays cheering from their living rooms instead of an arena or stadium, the passion of a crowd coming together to celebrate a goal, a basket, or a win was missing. This was the challenge that the LG team in Canada set for itself – to connect with sports fans to celebrate the moments that make life good, wherever they are, whomever they’re with. As part of its long-standing partnership with Maple Leaf Sports & Entertainment (MLSE), LG is launching a new campaign called #LifesGoodMoment dedicated to Toronto Maple Leafs and Toronto Raptors fans. Knowing the intense emotional connection live sports can create, LG is seeking to build a similar sense of community for fans outside the arena. The season-long #LifesGoodMoment campaign recognizes the moments – great or small – that live sports can create. However you make them, and whoever you are with, it is these moments that make Life Good. “Naturally we recognize that conveying the LG “Life’s Good” brand vision can be a delicate matter at this time,” said Robin Powell, head of marketing at LG Canada. “We felt it was time to shift our efforts from marketing our partnership with MLSE, to using our sponsorship platform to shine a light on the power of the human spirit and the many ways that people continue to create moments that celebrate the importance of community.” The campaign features a six-episode content series that shares personal stories from dedicated Leafs and Raptors fans who were nominated for special recognition for their contributions to their local communities. Raptors shooting guard Norman Powell and Toronto Maple Leafs alumnus Wendel Clark are featured throughout the series and are instrumental in creating Life’s Good moments for these special award recipients. “This year’s challenges brought us a unique opportunity to redirect some of LG’s sponsorship investment into creating special Life’s Good moments for some of our most selfless fans,” said Galen Davies, senior director for global partnerships at MLSE. “We are proud to work with LG to create a program where fans could nominate community heroes who continue to deserve recognition in these uncertain times.” The #LifesGoodMoment campaign extends throughout the Leafs and Raptors seasons in 2021. A launch video kicks off the campaign followed by a content series that can be seen live on LG, Leafs and Raptors social platforms. Fans can share their own #LifesGoodMoment in the social content for a chance to win an LG Connected Home.* Creative agency Forsman and Bodenfors developed the insight and creative for the campaign while MLSE created and produced the content series. Media agency PHD is responsible for the paid social and digital campaign while social agency Reprise works with social media influencers to create additional content and execute the contest. Public relations efforts are managed by GCI Canada’s LG-One team. To see more of #LifesGoodMoment campaign, click here and here. LG and MLSE also partnered on an outdoor screen installation during the Maple Leafs and Raptors season-openers in the fall of 2019. The LED screen is 62 feet by 35 feet, a full 37 percent larger than the old screen, which gives Toronto sports fans a superior viewing experience. The installation of the LG outdoor LED screen is part of the reimagination of Maple Leaf Square, which takes place over the next several years and brings technological and infrastructure innovations to create a world-class fan experience inside and outside the arena. As the exclusive Consumer Electronics Partner of the Toronto Maple Leafs and Toronto Raptors, LG is helping power a new fan experience through the latest sign and display innovations at Scotiabank Arena. By LG Canada Staff # # # * One Grand Prize consisting of LG Connected Home product suite, approximate retail value of CAD 10,000. Complete contest details here and here. View the full article

Partners Outline Joint Vision to Enable Digital, Consumer-grade Experiences in Automotive SANTA CLARA, Calif., Mar. 11, 2021 — LG Electronics (066570: KS) and Luxoft, a DXC Technology Company (NYSE: DXC), today announced the launch of their joint venture aimed at advancing the companies’ shared vision at enabling digital, consumer-grade experiences in automotive. Headquartered in Santa Clara, CA, Alluto will drive the commercialization of production-ready digital cockpit, in-vehicle infotainment, passenger-seat entertainment (PSE) and ride-hailing systems based on the webOS Auto platform. The official Alluto launch event will take place online on March 15, 08:00 PDT at www.alluto.io. webOS Auto 2.0 offers access to a growing number of in-vehicle and connected services and brings greater control and convenience through enhanced head unit functionality. Unique in-vehicle features and functionality incorporate the essential components – such as multimedia processing, multi-display control, connectivity and security – to offer improved comfort and convenience to passengers and drivers. As a highly customizable and scalable platform, webOS Auto enables OEMs to create their own user experience. “With Alluto, carmakers can now tap into the vibrant webOS ecosystem from the edge to cloud and have a new, powerful alternative to innovate and differentiate future mobility experiences,” said Dr. I.P. Park, president and CTO of LG Electronics. “LG will continue to strengthen the webOS Auto ecosystem through strategic cooperation with diverse global technology companies.” “webOS Auto is not only an attractive platform but also a blueprint for the complete digital vehicle,” said Dmitry Loschinin, executive vice president, DXC Technology, and president and CEO, Luxoft. “DXC Luxoft will lead the deployment of webOS Auto platform in production-ready systems in automotive by contributing its global delivery network and its engineering at-scale delivery organization.” “Combining webOS with the industry leading technology of Luxoft and DXC represents an unprecedented offering and resource for the automotive market,” said Adam Woolway, CEO of Alluto. “With webOS Auto 2.0, Alluto is paving the road to the future by bringing the experiences from the living room to the car.” # # # View the full article

In One of Three Lawsuits, German Court Rules in favor of LG, Finds LG’s standard essential patent infringed SEOUL, Mar. 9, 2021 — LG Electronics (LG) has won a patent infringement lawsuit against TCL Communication Technology Limited and two European affiliated entities (TCL). Last week the Mannheim Regional Court in Germany ruled in favor of LG in a lawsuit the company filed against TCL in November 2019. The ruling found that TCL had infringed on claims in LG’s standard essential patent EP 2 627 146 B1 in Germany covering specific LTE technology. Following the court’s judgment, LG is taking immediate steps to stop TCL from the unlawful use of LG’s technology without license. TCL can appeal the judgment and a nullity action against the patent by TCL is pending at the German Federal Patent Court. Of the two remaining lawsuits filed by LG against TCL, one took place on March 2 while the third lawsuit will be heard in May. “Our patented technologies are the fruit of continuous research and development and are central to our ongoing competitiveness in the industry and what motivates our employees to think creatively,” said Cho Hwi-jae, vice president and head of LG’s Intellectual Property Center. “We believe it is our responsibility to vigorously protect our intellectual property against any and all unauthorized uses.” LG is a global technological leader in the mobile communications field and possesses one of the largest portfolios of standard essential patents in the field. According to TechIPm, a professional intellectual property research and consulting firm, LG ranked first globally for five consecutive years (2012 to 2016) in the 4G (LTE/LTE-A) standard essential patent category. And Germany-based market intelligence company IPlytics recently ranked LG third globally in 5G standard essential patent category with over 3,700 patent families. # # # View the full article

Imagine a home where the facial recognition-equipped front door automatically opens to welcome you inside, followed by an air shower that blows away germs and viruses from the outside world that may have settled on your skin, hair or clothing. As you enter each room, your presence is detected and the lighting and temperature intelligently adjusted to your preferences. You can even open the curtains to take in the view beyond your window with a simple voice command from across the room via AI speakers. Behold, the home of the future. And thanks to LG Electronics’ innovative solutions, the smart home of the future is a reality in the LG ThinQ Home in a suburb of Seoul here in South Korea. The integrated one-step solutions that are employed throughout LG ThinQ Home are a key element of our Business Solutions Company, which develops unique All for One solutions that bring together a broad range of products and services from LG and partners via LG’s integrated home gateway for the sole benefit of the client – the one in the company’s All for One philosophy. LG’s integrated solutions are able to meet several different needs simultaneously and through the application of intelligent technologies, we’re also able to learn from the client to continuously improve their quality of life. Customer value is derived from our ability to seamlessly integrate complex and diverse products, systems and technologies into a cohesive whole, delivering a completely new, more convenient user experience. Through this integration, residents in an LG-equipped home can enjoy convenient control of various functions such as the security system and outdoor cameras as well as LG’s ThinQ-enabled home appliances via the ThinQ app, again available through LG’s integrated home gateway. As demonstrated throughout LG ThinQ Home is LG’s commitment to sustainability and application of sophisticated smart solutions to enhance energy efficiency. LG not only develops products that minimize energy consumption, we also provide solutions to collect and store renewable energy from sources such as sunlight. This allows us to seamlessly weave together a variety of environment friendly products and systems to reduce a home’s energy footprint and monthly utility bills. Designed around the three core values of security, convenience and entertainment and brought to life by LG’s comprehensive solutions, LG ThinQ Home presents an altogether more satisfying and streamlined vision of modern home life. Because security is such an important part of home safety, LG’s facial recognition system makes sure that only authorized persons can gain access. Automated systems take care of a significant amount of home and appliance management, creating more time and energy to enjoy the entertainment provided by our latest smart TVs and audio products. Such enjoyment is enhanced by the fact that personalized settings travel with each family member as he or she moves from one room to another. In LG ThinQ Home, 12 advanced and strategically placed detectors can identify individuals by their body dimensions and adjust the settings of a room, such as the air conditioner or lighting, to create the most personal of spaces. Looking ahead, LG ThinQ Home will eventually be able to “read” a person’s mood through smart wearable devices and recommend the most appropriate content to watch on an LG TV or the best music to play on LG smart speakers or soundbars. Audio and video content can also be enjoyed on any of the five smart mirrors installed throughout the LG ThinQ Home. As family members go about their morning routines in the bathroom or kitchen, they can catch up on the latest news and sports highlights or listen to their favorite tunes. In addition to making the home a better place, LG’s B2B Solutions Business Division is also focusing on providing innovative products for the healthcare sector. As one of the pillars of the company, the hospital solutions business is expected to be a significant growth engine in the current rapidly aging population. The goal of the business is to provide a variety of solutions, such as professional healthcare and non-face-to-face telemedicine care, so that medical services can center on prevention rather than the existing diagnosis and treatment approach to enhance the quality of senior care. Our innovative medical imaging solutions are optimized for various medical settings with professional monitors enhanced for clinical review, diagnosis and surgery as well as digital X-ray detectors. And LG’s holistic system solutions for hospitals such as ventilations and energy management help maintain a pleasant environment for even safer patient care. As LG ThinQ Home demonstrates, the integrated intelligent home isn’t years or decades away, it’s here now and LG’s growing portfolio of solutions is already capable of making the daily lives more comfortable, efficient and safe so we can deliver on the promise of a better life today. By Silas Choi, Head of B2B Solution Business Division # # # View the full article

Established in 2011, The Busan Cinema Center is the official venue of the Busan International Film Festival, one of the most popular annual cinematic screening events in Asia. The distinctive building plays host to the festival’s celebrity-packed opening and closing ceremonies, but is also now home to another star – LG Electronics’ mesmerizing Transparent LED Film. Installed on one of the expansive windows of the Busan Cinema Center, LG’s state-of-the-art Transparent LED Film is immediately eye-catching, stopping visitors and pedestrians in their tracks as they gaze in awe at the vibrant, immense videos and images on displays. The massive installation covers an area of 206 square meters (45m x 4.5m) to create a colorful dynamic panorama that is breathtaking to behold. The most remarkable part of LG’s Transparent LED Film technology is obviously its transparency, allowing up to 73 percent of light to pass through, comparable to a car’s tinted window. When off, the window resembles an ordinary pane of glass but when turned on, it magically transforms into an impressive display of colors that pop and images that can’t help but command attention. The film’s scant two millimeter thickness means that the film can be customize to fit into the installation area. The sense of openness that LG Transparent LED Film delivers makes it an excellent solution for settings as wide ranging as corporate and hotel lobbies, museums, event halls, galleries and shopping malls. And because transparency by its very nature doesn’t require spaces to compromise or disrupt their original décor and spatial design, LG’s cutting-edge product allows venues to retain their unique aesthetics. Versatility is built into the DNA of this solution from LG, which can be configured vertically or horizontally, expanded by adding more film or trimmed parallel to the bezel to fit, if required. The thin film can even be installed with a curvature of up to 1100R, providing even more customization options and flexibility for customers. For the Busan Cinema Center, both the left and right edges of LG’s transparent display were formed into the sloped sides of a parallelogram to match the shape of the building’s windows. 330-meter LG LED Signage at Suwon KT Wiz Park Adding to the versatility of LG’s solution is its suitability for displaying multiple types of content, from advertisements and announcements to video clips and digital art. Able to meet the commercial display demands of a wide range of industries and sectors, LG offers an extensive lineup of signage solutions, including Micro LED Signage, LG MAGNIT, OLED Signage and Transparent OLED Signage as well as other LED options for indoor and outdoor situations. As the usage of, and applications for digital signage continue to expand, it is likely that the next generation of displays will offer enhanced, interactive experiences that will attract and enthrall audiences in inventive new ways. And as LG is demonstrating at the Busan Cinema Center, it has the technological and design qualifications to play a starring role in this exciting future. Click here to experience more of the possibilities of LG’s Transparent LED Film. # # # * All images and dramatizations are for illustrative purposes only and may differ from the actual product. View the full article

[Check out the previous episode of the 2021 Tech Trends series here.] The third and final installment of Beyond News’ 2021 Tech Trends series focuses on how LG products can make working and entertaining at home more enjoyable and fulfilling. Given the environment the world now finds itself in, devices and gadgets that offer better at-home productivity and entertainment solutions loomed large at this year’s CES. The biggest names in consumer tech offered up a multitude of innovations in their virtual showrooms geared toward making life better for the millions who now work and play primarily within the confines of their homes. As a consumer electronics company, LG has always had its finger on the pulse of what customers want and need. With its latest innovations in monitors, laptops and projectors, LG is helping consumers optimize their lives at home, whether they’re partaking in a marathon video conference call, wrapping up a class project, mashing the keys of their favorite MMORPG or kicking back with a blockbuster movie or bingeworthy show. A popular upgrade for working at home is a bigger monitor. LG UltraWide Monitor offers the best of two worlds, with an expansive 40-inch curved screen that displays more information so you can be even more productive, while also delivering a truly cinematic viewing experience once the work day is done. Boasting a Nano IPS display with 5K2K UltraWide (5,120 x 2,160) resolution and 21:9 aspect ratio, this multitasking powerhouse boasts 33 percent more screen real estate than a 16:9 aspect ratio sized monitor with picture quality that makes every movie and video more immersive to watch. While also ideal for getting work done, LG UltraGear gaming monitors really excel when there is some serious fun to be had, with its blazing speed, sharp and smooth image quality, futuristic design, and a multitude of gaming-specific features. LG’s UltraGear series offer an ultra-fast Nano IPS 1 millisecond Gray-to-Gray (GTG) response time and reduced input latency, ensuring seamless visuals and gameplay around. Most importantly, minimal screen-tearing and stuttering makes games look and feel more realistic so you can play your very best. For a more portable work option that can be easily transported from the living room to the dining room (and anywhere in between), one would do well to consider LG’s latest LG gram laptops. Available in 14-, 16- and 17-inch screen sizes, the 2021 gram models boast 16:10 aspect ratio displays that are perfect for laptop multitasking. Equipped with the latest Intel processors, speedy memory and responsive keyboards, LG grams deliver a performance befitting their sleek, premium designs. Stylish, slim and very lightweight, the 2021 LG grams feature narrower bezels that make it possible for these devices to feature screens larger than their svelte cases might indicate. Movie-going has been seriously curtailed in many countries due to social distancing measures. And while some might consider a TV, monitor or even a laptop adequate for movie night at home, real cinephiles would likely bristle at the prospect. LG’s new CineBeam 4K UHD Laser projector was designed for such consumers in mind, delivering an authentic movie theater-like experience that will please even ardent cinema buff. The advanced projector provides optimal image quality regardless of the brightness of the room, thanks to LG’s proprietary Brightness Optimizer technology. What’s more, this portable 11 kilogram unit can transform wall or ceiling into a “silver screen” so audiences will get great picture quality whether seated or lying down. With a wide range of choices to suit a wide variety of needs and preferences, LG’s latest innovations make it easy to work and have fun from the comforts of home. # # # * Images simulated to enhance features. May differ from actual use. View the full article

Innovative home appliances, solar panels, HVAC technologies and consumer electronics from LG Electronics are delivering high performance, connectivity, convenience, and energy efficiency to The New American Home® (TNAH) and The New American Remodel® (TNAR), the official show homes of the 2021 International Builders’ Show® virtual experience (IBSx) which took place earlier this month in Orlando, Florida, USA. The International Builders’ Show is the annual event sponsored by the National Association of Home Builders (NAHB), the largest US trade group representing the home building industry. Located in the heart of central Florida, TNAH and TNAR 2021 are state-of-the-art showcase houses illustrating how any home can be transformed into a high-performance, high-tech space when integrating today’s building and appliance innovations to reduce energy consumption, increase efficiency and enhance daily life. Seven-time ENERGY STAR® Partner of the Year LG Electronics was named NAHB Platinum Partner for both Net Zero homes. Net Zero Homes TNAH and TNAR encompass advanced, high performance products and functionality that homeowners look for when building, purchasing or renovating. Both homes have achieved the U.S. National Green Building Standard Emerald certification, ENERGY STAR Building certification, and Net Zero status from the U.S. Green Building Council: TNAH 2021 is a stunning, three-level single-family home that showcases the latest designs centered on urban living. The new 514-square-meter abode – the latest project from Phil Kean Designs – consists of three bedrooms, four full baths and one half-bath, a showroom three-car garage, innovative exercise room, and ultra-energy efficient, net-zero features. TNAR 2021, built in 1973, draws lineage from Frank Lloyd Wright architecture. Renovated by E2 Homes, the 722-square-meter home features a sleek chef’s kitchen, as well as six bedrooms, six bathrooms and two half bathrooms, ultra-energy-efficiency products, and a fully furnished cabana and an outdoor entertaining area with a large pool, spa and lanai. Renewable Energy Key to TNAH’s and TNAR’s environmental sustainability and appealing designs are rooftop installations of high-efficiency solar modules from residential renewable energy leader LG Business Solutions. Forty LG NeON® 2 60-cell modules help power each home to support their Net Zero designs. These popular high-efficiency modules generate more power from the same amount of sunlight than lower-efficiency modules of the same size while blending in unobtrusively to the look and feel of the home’s design. Chef’s Kitchens The chef’s kitchens in both homes feature built-in appliances – advanced pro-style ranges, column refrigerators, freezers, wine refrigerators and more – from LG’s fast-growing luxury brand, Signature Kitchen Suite. In addition to ENERGY STAR certified refrigerators and dishwashers, Signature Kitchen Suite appliances featured in the homes include first-ever innovations: pro-ranges with built-in sous vide functionality, along with induction and gas, wine column refrigerators with exclusive “Wine Cave” technology to better preserve at-home collections, and a unique built-in undercounter convertible dual-drawer refrigerator. Smart Laundry Appliances Energy efficient laundry appliances in TNAH and TNAR deliver added convenience and offer advanced technologies, elevated designs and designer-grade finishes. Featured innovations from the LG Builder division include the ENERGY STAR certified LG WashTower, an industry-first single-unit, vertical laundry solution takes up half the floor space, elevating consumers’ laundry experience while still tackling ultra-large loads. TNAH incorporates the new LG Studio WashTower in the exclusive Noble Steel finish, while TNAR features the LG WashTower in white, both complemented by LG Styler clothing care systems, which are certified “asthma & allergy friendly” by the Asthma & Allergy Foundation of America. Efficient Air Conditioning Systems Featuring efficient HVAC systems and controls from LG, TNAR embeds advanced comfort solutions that support the home’s Net Zero status and complement its unique design characteristics. TNAR boasts two award-winning LG Multi V S 5-ton Heat Recovery outdoor units. They are connected to a number of LG Vertical Air Handler units, which feature LG’s efficient inverter technology and offer discrete and flexible installation. Customizable comfort can be controlled via wall-mount controls or with a smartphone using the LG ThinQ app. Tours of the homes are offered virtually. Visit The New American Home’s virtual experience and The New American Remodel’s virtual experience to learn more about the construction process, as well as the final showcase homes. The final version of the homes will be available indefinitely on buildersshow.com. By LG USA Staff # # # View the full article

[Check out the first episode of the 2021 Tech Trends series here.] This installment of Beyond News’ 2021 Tech Trends series focuses on how LG’s products are helping people stay healthier wherever they go. Staying healthy goes hand in hand with practicing good hygiene both inside and outside the home. And if CES 2021 is anything to go by, appliances and devices that promote better hygiene will be one of the major trends in consumer electronics this year and quite probably for the foreseeable future. Always responsive to the needs and concerns of its global customers, LG showcased several products and technologies at its virtual CES exhibit that are designed to boost hygiene and protect people’s wellbeing. Let’s take a look at some of the company’s latest health-centric innovations and how they can make life better. For anyone who feels that a conventional face mask just doesn’t do enough to keep them safe, or is too uncomfortable to wear on a daily basis, LG presents the revolutionary LG PuriCare Wearable Air Purifier. The innovative device uses two H13 HEPA filters to prevent up to 99 percent of harmful particles from entering the wearer’s respiratory system,1 and makes breathing easy (unlike your average face mask) with its DUAL Fans and the patented Respiratory Sensor, which syncs the fans with the user’s breathing cycle. And thanks to a design based on extensive facial analysis, the PuriCare Wearable Air Purifier also offers day-long comfort. The LG PuriCare Wearable is just one of the company’s growing lineup of premium air-care solutions, which also includes residential models and a handy portable option that is great for cars, cafés or even a baby’s stroller! Fast becoming a must-have item in the home and office, air purifiers can rid the indoor environment of fine dust particles and other airborne matter that can be detrimental to one’s health. LG PuriCare 360° Air Purifier boasts a distinctive 360-degree design and powerful fan that enables the device to send out fresh, filtered air in every direction and to all parts of the room. A great option for those who share their abode with furry friends, the LG PuriCare Pet eliminates pet-related odors up to 55 percent more effectively than the standard LG PuriCare 360° model.2 With its specialized Pet Mode, it can draw in pet hair, as well as dust and other microscopic particles as small as 0.01 micrometers in size thanks to HEPA Filter3, to help keep the home free of sneeze- and itch-inducing allergens. And then there is the PuriCare Mini Air Purifier, a model that provides supreme portability with a size and weight equivalent to that of a plastic, 500 milliliter bottle of water. Fitting easily on a desk, table or car seat, PuriCare Mini can refresh the user’s immediate environment for up to eight hours on a single charge and also collects dust from the air to ease allergy-related problems.4 What’s more, the Bluetooth-enabled device lets users monitor the quality of the air around them via the LG ThinQ app for smartphone. In conjunction with effective air purification, a high-quality vacuum cleaner is essential to creating a healthy, hygienic place to live. Making its debut at CES 2021, LG’s latest cordless stick vacuum, the CordZeroThinQ A9 Kompressor+, comes with a brand-new charging station that automatically empties the vacuum’s dustbin. This outstanding feature saves users from a messy job and prevents dust from escaping back into the environment. Another excellent feature of the new CordZero model is its ability to transform from vacuum to mop (and back again) with its easy-change cleaning attachments. With the Power Mop attached, LG’s multifunctional cleaning solution sucks in dust while wetting and cleaning the floor. Conveniently, water is automatically dispensed into the mop head to keep it from getting dry, thereby ensuring optimal results and minimizing fuss for the user. LG even provides a way to remove germs and bacteria as well as allergens5 from clothes while simultaneously delivering that freshly dry-cleaned look without any expensive, time-consuming trips to an actual dry cleaner. Introducing the amazing LG Styler. From jackets to dresses, from business shirts to pants and winter coats, LG Styler can refresh and revitalize all kinds of clothing as well as items like teddy bears and backpacks. The Styler uses LG’s TrueSteam® technology to ensure the hygiene of users’ garments, and moving hangers to shake out any unsightly wrinkles. It also has the Pants Press feature built into its door, which creates a sharp pants crease that helps users look good and frees them from the hassle of ironing. Assisting consumers and their loved ones to stay healthy both inside and outside the home, the latest solutions from LG deliver impressive hygiene benefits and peace of mind. And during these trying times, those are two things that can really mean a lot. Stay tuned for future installments of TECH TRENDS here at LG Beyond News. # # # 1 Blocks 99.95 percent of harmful particles with 99.95 percent elimination rate H13 HEPA filters, removing micro particles such as dust, virus, bacteria and allergen. Certified by TÜV Rheinland for eliminating 97.3 percent of viruses and 93.5 percent of bacteria in 8m3 room and 99.1 percent of pollen in 3m3 room with ambient temperature of 25°C (± 2°) and relative humidity of 50 (±10) percent. Product specifications may vary depending on regions and performance results may vary depending on environmental conditions and other external factors. 2 Test conducted by TÜV Rheinland comparing maximum suction of PuriCare Pet (model AS190DNPA) and standard PuriCare (model AS199DWA) in 8m3 lab at temperature of 23.0° C (± 5.0°) with a relative humidity of 55 percent (± 15 percent). Results may vary depending on environmental conditions and other external factors. 3 Test conducted by Korea Institute of Machinery and Materials (KIMM). Based on internal testing methods using PuriCare 360° (AS281DAW) in a chamber of 30m3. Results demonstrated that, on average, LG PuriCare is at least 95 percent effective at deodorizing ammonia, acetaldehyde, acetic acid, toluene and formaldehyde. It is also 100 percent effective at removing toluene, and formaldehyde from an enclosed environment (KIMM standard test conditions: 4m2, substances used in test: SO2, NO2). Results may vary depending on environmental conditions and other external factors), 4 Test conducted by Intertek for clearing 99% of 0.3㎛ particulate matter at the High Speed Mode(H) within 155 minutes in the space of 8m3. Results may vary on depending on the environment and use of the unit. 5 Test conducted by Korean Apparel Testing and Research Institute (KATRI). Steam Hygiene option sanitizes 99.99 percent of harmful bacteria including Staphylococcus aureus, Pseudomonas aeruginosa, Pneumococcal bacillus, for 6.4 kilograms load, the international standard test load. Also, certified by the British Allergy Foundation (BAF) for reducing 99.9 percent of house dust mite allergens and Esche-richia coli and Staphylococcus aureus bacteria. Certified as an asthma and allergy friendly® appliance by the Asthma and Allergy Foundation of America (AAFA). View the full article

LG Opens Popular Platform and Integrated Content Services to Manufacturers to Deliver Better TV Experience to Even More Consumers SEOUL, Feb. 24, 2021 — LG Electronics (LG) announces the availability of its popular webOS TV platform ecosystem to other TV brand partners, disrupting the status quo in an industry known for its proprietary operating systems across different manufacturers. LG is now expanding its expertise beyond TV manufacturing to encompass webOS TV software platform development and adoption by other TV brands. This has the potential to reshape the TV business for both technology and content providers while significantly growing LG’s presence and prominence in the global home entertainment market. As an integral component of LG’s preeminent home entertainment ecosystem, webOS has delivered exceptional ease of use for LG TV owners through its intuitive interface design since 2014. Licensees of webOS TV receive the familiar and highly acclaimed UX design along with a rich pool of features such as voice search and control, integrated AI algorithms and easy connectivity that have earned webOS positive industry and consumer accolades. With LG webOS TV, partners also get a diversity of content options including access to global streaming service apps such as Netflix, YouTube, Amazon Prime Video and sports streaming service DAZN as well as LG Channels, the company’s free premium content streaming service.* Compatible TV models also include the dedicated Magic Motion remote controller. Over twenty TV manufacturers from around the world have already committed to the webOS partnership, including brands such as RCA, Ayonz and Konka with more partners expected to join in the future. The webOS ecosystem is supported by technology partners such as Realtek, Nuance, Gracenote, CEVA and Universal Electronics, among many others. “The webOS platform is one of the easiest and most convenient way to access millions of hours of movies and TV shows,” said Park Hyoung-sei, president of the LG Home Entertainment Company. “By welcoming other manufacturers to join the webOS TV ecosystem, we are embarking on a new path that allows many new TV owners to experience the same great UX and features that are available on LG TVs. We look forward to bringing these new customers into the incredible world of webOS TV.” # # # * Content app availability vary by region. View the full article

Across the world, hospitals and health care facilities have been put to the ultimate test, pushed to their absolute limits. To help ease the burden on the Polish health care system, LG supported the 29th Annual Grand Finale fundraiser hosted by the Great Orchestra of Christmas Charity (GOCC), the largest independent non-profit charity in Poland, to raise money that will be used to help care for the nation’s most vulnerable children. Since 1993, the GOCC has been supporting and promoting health care in Poland by purchasing state-of-the-art medical equipment for the nation’s hospitals and clinics, as well as establishing and running several medical and educational programs. The charity’s Grand Finale fundraiser on January 31 was packed to the brim with events, activities, concerts and sporting challenges that brought diverse communities together for non-stop fun and fund raising. By reaching out to regions with thriving Polish communities, the GOCC was also able to set up 79 international Collection Centres in locations such as Singapore, Bali, Mexico and as far away as a research station at the North Pole. LG kitted the Grand Finale TV studio out with 80 LG monitors, among them professional 4K LG UltraFine monitors with Ergo stands for use by studio volunteers during the grueling 27 hour long fundraiser that was televised nationally and streamed live on the Grand Finale website. To raise awareness and encourage more people to get involved, LG Poland also donated a smart LG Vivace washer dryer with Allergy Care to the Grand Finale’s online charity auction. Featuring steam to disinfect clothes and eliminate germs, LG Vivace proved to be a highly sought after product, attracting a host of bidders. To bring even more viewers and donations to the table, LG and partners promoted the GOCC 2021 event continuously on their social media channels. Photo Credit: Lukasz Widziszowski “With everything that has been going on and the social-distancing restrictions in place, this year we decided to focus on a digital fundraiser to introduce our kindhearted benefactors to donating online.” said GOCC spokesperson Olga Zawada. “Preliminary results totaled PLN 127,495,626 (USD 34.2 million), making it one of the highest preliminary amounts we’ve raised in our almost 30-year history, thanks in large part to online donations.” All proceeds from the auction were used to purchase potentially life-changing medical equipment for laryngology, otolaryngology and head diagnostics. Jerzy Owsiak, Chairman, GOCC (Photo Credit: Marcin Wichon) In an interview at the studio, Jerzy Owsiak, Chairman of the Board of the GOCC, personally thanked LG Poland for its contribution to the Grand Finale and LG’s entire Poland team is proud to have been able to support this noble initiative that shares LG’s goals – to make lives better. By LG Poland Staff # # # View the full article

In the Korea press, readers will often run across the term MZ Generation. No, this isn’t a new K-Pop group but a forced pairing of two groups – Millennials and Gen Z – which the rest of the world views as separate and distinct demographic cohorts. Separating consumers into different generations is useful for researchers and social scientists, who measure and document differences in attitudes and behaviors. Similar to how the term untact marketing was coined in South Korea to refer to connecting with consumers intimately but in a safer, more convenient and era-appropriate manner, MZ Generation is meant to more effectively describe the new consumer target that has quickly become the focus of many brands. Millennials (born 1981-1996) and Gen Z (born 1997-2012) cohorts may be distinctly separate in age but there are many similarities in the two groups as well, and this is the point that Koreans seem to find more compelling. After all, according to the Pew Research Center, “generational cutoff points aren’t an exact science.” Photo Credit: Life’s Good Film What makes Millennials and Z Gen similar – and what Koreans find more relevant, it seems – are that both demographics are digitally fluent, come from diverse backgrounds, care about social justice and climate change, and tend to be more educated than previous generations. When entering adulthood, both have been impacted by economic downturns and uncertainty, such as the 2008 financial crisis and the current COVID-19 pandemic. On a deeper level, MZ share common characteristics in their relationship with brands – it’s all about transparency and authenticity. Both want brands to mirror their values and dynamically cater to their preferences. Such values and preferences can range from beauty/fashion brands featuring ‘real’ women of various colors/shapes/sizes in their campaigns (i.e. Dove), to food/beverage brands becoming more health-centric/using natural ingredients (i.e. Chipotle), to automotive brands making conscious efforts towards conserving the environment via expansion into renewable energy (i.e. Tesla), and so on. Note that all of the reference brands are some of MZ’s favorites. Photo Credit: UNICEF Where does this obsession with transparency and authenticity come from? It’s fair to assume that such values developed in the post-modern, digital world – as MZers have increasingly grown up with social media, often facing challenges of maintaining their online personas and real-world-selves, as well as discovering truths in seas of misinformation/fake news, they are in constant pursuit of discovering authentic and transparent initiatives. If a brand promotes a CSR initiative in a developing country, MZ want to know about it. A brand pledges to become carbon neutral by 2025? They want to know about that as well. MZers are attracted to activities that reflect their values, especially in the context of the brands’ missions – a quality uniquely distinct from any prior generation. Photo Credit: Bloomberg MZ also strive to become the best versions of themselves, expecting brands to play an active role in that journey. Whether by helping them live more sustainably by providing reusable packaging with their foods/beverages, or educating them on how to participate in social justice campaigns by providing resources on how to donate to particular causes, or building platforms via social media channels where MZ can have a voice and make creative contributions. Through such intentional initiatives, supporting MZ in terms of their self-improvement and yet providing them autonomy, brands can become the young generation’s ally and work together to make life truly good. In that vein, LG has launched the MZ Project aimed at handing the content and creative power over to the young generation, thereby empowering them to craft their own stories and personal brands – be it through music or film. As LG “encourages their diverse and limitless possibilities,” MZ is encouraged to continue their creative and positive contributions to the world, especially in times of such incredible uncertainty. At the cusp of major milestones in life, MZers are still exploring and learning to understand the complicated nuances of the world – and to have a brand helping them engage with their peers/inspirations, as well as get closer to achieving their dreams, makes their lives a bit easier to navigate. And that’s exactly what LG wants to communicate to MZ – that no matter what they do and where they are, LG is there to support their creative endeavors and ensure that ultimately… Life’s Good. By Jamie Waltzer, LG Brand Strategy Task # # # View the full article

It’s the time of year when the world of home appliances turns its full attention to one of the biggest consumer appliance exhibitions of them all, the Kitchen & Bath Industry Show (KBIS). In line with every tradeshow in recent memory, this year’s edition of KBIS was held in an entirely virtual world last week, from February 9 to 11. LG Electronics was there to share its latest premium home and kitchen appliances to builders, interior designers and industry professional alike with its broad portfolio of differentiated brands – from its luxury Signature Kitchen Suite appliance line to its design and innovation-driven LG STUDIO offering, as well as iconic air care and vacuum cleaner products. For the first time, LG STUDIO is adding laundry solutions to its portfolio with the unveiling of LG STUDIO WashTower and LG STUDIO Styler at KBIS 2021. LG STUDIO WashTower is an industry-first, single-unit, vertical laundry solution that takes up half the floor space, while the LG STUDIO Styler refreshes, deodorizes and sanitizes clothing with the gentle power of steam. Designed to work hard and look good, LG STUDIO models offer exclusive features such as expanded capacity and elevated finishes like Noble Steel. The LG STUDIO WashTower also captured the coveted “Design Bites” distinction which recognizes top innovations unveiled at the show. Signature Kitchen Suite is LG’s brand driving innovation in the luxury, built-in kitchen appliance market. New for this year is the expansion of its award-winning line of wine column refrigerators with an advanced new undercounter model unveiled at KBIS 2021. LG’s exclusive Wine Cave Technology maintains the perfect conditions for storage, minimizing vibrations and temperature fluctuations while limiting light exposure and optimizing humidity. The companion Signature Sommelier app helps wine connoisseurs manage entire collections and is the first smart software that learns preferences and makes wine recommendations, including food and wine pairings, based on the wines stored in the user’s cellar. LG’s lasted innovations, including its InstaView® slide-in ranges and AirFry ProBake and Air Sous Vide cooking features, will be found in the LG Core Zone. First unveiled at CES® 2021, see these products come to life in artfully designed home renderings. See LG’s ultra-large capacity InstaView French Door refrigerators and side-by-side refrigerators with an expanded InstaView window and flat panel doors, all featuring the company’s exclusive slow-melting Craft Ice spheres along with cubed and crushed ice options. See LG WashTower and Styler steam closets take laundry to the next level while LG PuriCare air purifiers and CordZero vacuums with all-new auto-empty charging station help make keeping a healthier home easier than ever. To see more of LG at KBIS, go to www.lgvirtualshowroom.com/enter/core. # # # View the full article

The world endured drastic changes last year with everyone doing their best to adjust to the new environment. One thing businesses, families and society in general had in common was the greater reliance on technology to get them through this crisis. Innovation and the advancement of technology never ceases but the pandemic has made this evolution happen at an accelerated pace. Below are five hot topic keywords culled from leading research institution’s trend reports that are likely to dominate and heavily influence our lives in 2021: #virtual #VirtualInfluencer #AI #AIXExchange #LGCLOi #Robots #GuideBot #ServeBot #ChefBot #BaristaBot #UVrobot #LGPuriCare #LGPuriCareWearableAirPurifier #LGCordZero #LGPuriCare360AirPurifier #LGdishwasher #LGStyler #LGgram #LGUltraWide #LGUltraGear #LGUltraFine #LGTransparentOLED #LGOLEDSignage #mobility #LGOLEDAutomotiveDisplay #LGMagnaJointVenture #LGHyundaiIONIQConceptCabin # # # The Shape of Reality is Changing: PwC “Seeing Is believing” Report (2019), https://www.pwc.com/gx/en/technology/ publications/assets/how-virtual-reality-and-augmented-reality.pdf Robotics: IFR “Service Robots” Record (2020), https://ifr.org/news/service-robots-record-sales-worldwide-up-32 Hygiene: Study conducted by University of Arizona, https://www.ciriscience.org/a_96-Study-Reveals-High-Bacteria-Levels-on-Footwear Evolution of Home: PwC “US Remote Work” Survey (2021), https://www.pwc.com/us/en/library/covid-19/us-remote-work-survey.html/ Mobility: IHS Markit “Car of the Future” Infographic (2019), https://cdn.ihsmarkit.com/www/pdf/1219/414806070-1019-YJ-AUT-CarOfTheFuture-Infographic-LoRes.pdf View the full article

Delivering Outstanding Viewing Experiences, LG’s Expanded Range Includes New QNED Mini LED TVs and Upgraded NanoCell TVs SEOUL, Feb. 16, 2021 — LG Electronics (LG) announces the global rollout of its 2021 TVs with products that give consumers more choice than ever before with an expanded lineup that features new OLED, QNED Mini LED and NanoCell TVs. Guaranteed to deliver an exceptional home entertainment experience, the comprehensive collection offers a wider range of screen sizes from the most compact 43 inches to a new-to-market 83 inches and a mesmerizing 88 inches so there’s a perfect LG TV for any size room or user needs. LG’s 2021 OLED TVs (series Z1, G1, C1, B1, A1) boast self-lit panels that produce ultra-sharp, ultra-realistic picture quality and smooth, natural motion, as well as strikingly slim designs that complement any décor. All models in the G1 series feature the new OLED evo technology, the next step in the evolution of OLED TVs that delivers better luminosity for higher brightness and punchy images with amazing clarity, detail and realism. The C1 series, LG’s most popular OLED TV range, offers the most screen size options to accommodate diverse user needs and spaces, starting with the space-friendly 48-inch all the way up to the expansive 83-inch. For customers looking for more a more price-competitive entry into the world of OLED, LG B1 and A1 series may be exactly what they’re looking for. An exciting addition for 2021, QNED Mini LED TVs take LCD TV picture quality to the next level. Available in an array of 8K (models QNED99, QNED95) and 4K (models QNED90, QNED85) and 4K options, these models employ LG’s Quantum Dot NanoCell technology and Mini LED backlighting to achieve deeper blacks, more vibrant, accurate colors and greater contrast than conventional LCD televisions. LG QNED Mini LED TV sets a new standard for the LCD TV category, enabling users to enjoy excellent HDR image quality and a far more immersive viewing experience, thanks to the combined power of the new NanoCell Plus technology and quantum dot to deliver improved red and green while the blue wavelength is emitted from the LED. Of the entire LG 2021 TV lineup, the new NanoCell 8K and 4K TV offerings provide the greatest number of options with a large selection of 8K (models NANO99, NANO 95) and 4K range (models NANO90, NANO85, NANO80, NANO77, NANO75) units to choose from. All models feature LG NanoCell display technology, employing nanoparticles to filter out color impurities, resulting in lifelike images that draw the viewer deeper into their favorite movies, sports and shows. Beyond superb picture quality, all of LG’s premium 2021 TVs offer an immersive home entertainment experience through compatibility with the latest standards and content formats, and brand-new features and functions that add differentiated value. With support for Dolby Vision IQ, Dolby Atmos®, HDR10 PRO and Filmmaker Mode, this year’s TVs make the latest movies, TV series and documentaries come to life through picture and sound of the highest quality. What’s more, the international product testing agency Intertek has certified LG OLED TVs as having 100 percent color fidelity, which takes viewer immersion to a new level.1 And for viewers’ ultimate comfort, LG OLED TVs are also easy on the eyes, thanks to the low blue light certification from TÜV Rheinland and flicker-free certification from Underwriters Laboratories. Improving on the premium gaming experience LG TVs have become known for, the new Game Optimizer automatically applies the best picture settings according to the type of game the user is playing: first-person shooter, role-playing or real-time strategy. And sports fans will find it easier than ever to keep up with their favorite leagues and teams on LG TV with Sports Alert, while OLED Motion Pro displays every exhilarating moment and key play in incredible clarity. With Bluetooth Surround Ready, LG TVs can wirelessly connect to multiple Bluetooth speakers to deliver powerful, nuanced audio that faithfully recreates every sound on the field to recreate the feeling of being at the stadium. Every model in the 2021 LG TV lineup supports the advanced HDMI 2.1 feature, enhanced audio return channel (eARC), which simplifies the process of connecting the TV to a sound system while also optimizing the audio. Also supported is automatic low latency mode (ALLM), which delivers seamless gaming and lag-free viewing. Select LG TV models support a variety of other HDMI 2.1 features as well. Featured in the majority of this year’s TVs is LG’s latest intelligent processor, α (Alpha) 9 Gen 4 AI.2 Integrating improved deep learning, the upgraded processor boosts upscaling performance to make content of any quality look sharp and detailed on the new TVs’ high-resolution screens. The α9 Gen 4 further optimizes visual output, making precise adjustments in accordance with the amount of light in each scene, the genre of content playing and ambient conditions in the viewing environment. Picture quality is further improved with LG AI Picture Pro which recognizes the objects onscreen and processes them independently to bring three-dimensionality and depth to every scene. Additionally, AI Sound Pro up-mixes two-channel audio to virtual 5.1.2 surround while Auto Volume Leveling ensures a consistent volume when switching between channels or streaming apps. The user experience offered by LG’s newest TVs is now more convenient than ever thanks to webOS 6.0, the latest version of the company’s intuitive smart TV platform. Revamped and refined for 2021, the new webOS user interface provides faster access to apps as well as simpler content discovery with finely-tuned personalized recommendations. And a redesigned Magic Remote has dedicated hot keys for popular content providers, allowing users to jump to their favorite services with just a quick push of a button. Select TV series, models and sizes will begin rolling out to participating retailers in the first quarter continuing throughout the year with specific dates and lineups announced locally. # # # 1 Third-party testing conducted by Intertek reported color fidelity of the display to be 100 percent, based on CIE dE 2000 color difference metric calculated for 125 color patches distributed across the entire color volume. Color difference (Delta-E) value was less than 2 for each of the 125 color patches. 2 Processor featured in the following LG TV series: OLED Z1, OLED G1, OLED C1, QNED Mini LED QNED99, QNED Mini LED QNED95, NanoCell Nano99, NanoCell Nano95 series. View the full article

With everyone spending more time at home these days, as expected interest in improving one’s interior environment has soared. But what exactly makes a space more inviting, comfortable and usable? Interestingly, home appliances play a big role in renewing and revitalizing one’s living space and can make even the most humdrum of interiors look and feel new again. Today, consumers want to put their own stamp on all aspects of their personal space. As a company always with an eye on the latest lifestyle trends, it should to no surprise that LG has a home living solutions for these times. LG’s Furniture Concept Appliances not only fit seamlessly with any kind of décor but are designed with the flow of daily life and the way we live now in mind. With a wide selection of modern yet timeless colors and premium materials to choose from, LG’s Furniture Concept Appliances seamlessly blend technologically advanced home appliances with design elements more commonly found on luxury furniture pieces. A bold reimagining of what appliances can be, this new lineup includes French-door type InstaView Door-in-Door refrigerators, fridge and freezer, dishwashers, a microwave oven, water purifier, WashTower, and the Styler, with more products in the pipeline.1 The idea for this collection originated from a desire to move past the concept of appliances as bulky, unstylish necessities, and arrive at a place where spatial, neutral, and stylistic integration are built into the DNA of each product without sacrificing functionality. LG Furniture Concept Appliances are the embodiment of this idea, able to coexist in harmony with any interior design aesthetic and, just as importantly, with the needs of today’s diverse lifestyles. While each product is designed to effortlessly blend in with its immediate surroundings, the collection as a whole is capable of bringing harmony to the entire living space. Some of the products even offer replaceable front panels with different color and material options2 so they will always match their environments regardless of which room they’re in. With choice comes freedom and with Furniture Concept Appliances LG is providing consumers with the freedom to curate their space exactly as they want it. LG’s Color, Material & Finish (CMF) designers are responsible for the gorgeous colors found on LG’s award-winning home appliances. LG’s Design Management Center then went the extra mile, consulting with color experts at the Pantone Color Research Institute to present a color palette in Furniture Concept Appliances that is both classical and consistent with the latest trends in interior design. The carefully selected materials selected for this premium lineup of appliances further exemplify the collection’s distinctiveness and refinement. FENIX, stainless steel and glass are combined in various ways to achieve a subtle sophistication and, as elements favored by many architects and interior designers, they can also help to unify the appliances with the indoor environment. Extremely durable and available in a variety of colors, FENIX is a new material with a super-matte surface and special coating technology. Developed by Arpa Industriale, an Italian maker of furniture and interior materials, FENIX is eco-friendly and soft to the touch,3 while the stainless steel and glass used for the products’ exteriors are finished with a high-density matte surface treatment that enhances the beauty of the appliances and their ability to melt unobtrusively into the home interior. LG understands that good design is key to achieving balance in the home where so much of our time is now spent. This is why during the design process, the company not only considers the appearance and functionality of the product itself, but also how it will fit within the user’s space and their lifestyle. The LG Furniture Concept Appliances collection represents a new direction in home appliance design, one where convenience, style and spatial integration are seamlessly unified for a better life at home. # # # 1 Product availability varies by region. 2 Color and material may vary by region. 3 Source: www.arpaindustriale.com/en/products View the full article

Valentine’s Day is just around the corner, and fanfare and frivolities aside, the essence of this special occassion is to express true love, which can be accomplished without expensive restaurants or romantic getaways. There are plenty of ways to celebrate the special day at home, and with the LG ThinQ taking role as a lifestyle platform, it can help make your Valentine’s Day more memorable without sacrificing safety. It can help you express love in a variety of ways from the perfect meal to fun-filled activities with your loved ones. Turn Your Home into Cupid’s Safe Bubble With LG ThinQ, create the perfect environment for this special day is easier than you might think. The Routine feature on the LG ThinQ app remembers your settings on different appliances to make cleaning easier every time.1 Customize your own modes, such as a “Fresh Air Mode” which could start the robot vacuum cleaner and the LG air purifier simultaneously to keep dust to a minimum while cleaning. With LG Styler, you can freshen up that flattering dress or elegant suit from the back of the closet.2 For everything else, use LG’s washing machine with steam that sanitizes while cleaning.3 Gifts of Love Hand-Picked from Home Valentine’s Day is also about gift giving and you can even shop for LG products for your loved ones via the ThinQ app and avoid the mall altogether. For music lovers, there’s LG TONE Free earbuds or LG XBOOM GO Bluetooth speakers while a portable LG PuriCareTM Mini Air Purifier might be ideal for those who spend much time in the car or for new mothers. Transform Your Home into a Safe-Haven Bistro Valentine’s Day wouldn’t be complete without a romantic candlelit dinner. While the idea of preparing and cleaning up after a four-course meal at home may not seem very romantic, LG ThinQ makes the entire process much easier and more convenient. As for what dish to prepare, LG ThinQ offers services compatible with recipe management apps such as Drop, Innit and SideChef that provide access to thousands of recipes to find an appropriate dish. Find the perfect recipe, click it and it’ll send the recipe to your LG oven, preheating it to the right temperature and setting it on adequate functions while you focus on preparing the ingredients. Even if you’re not a professional chef, the apps will provide you with step-by-step instructions to help you on your way to a deliciously easy cooking experience. Clean-up is also not an issue, as the ThinQ app lets you control and monitor your dishwasher and robot vacuum for a convenient and pleasant meal from start to finish. Romance the Evening with Safe and Sound Entertainment To wind down the perfect day, cuddle with your loved one for a movie and search classic romance films or rom-coms starring your favorite actors. Using the ThinQ AI in LG’s AI TVs and the platform-wide LG universal search function, simply ask the LG Magic Remote to “find a romantic comedy film” to track down content you’ll enjoy with incredible ease.4 If you’re in the mood for something more exciting, turn your living room into a dance floor or ballroom and let loose with your loved one by saying “play love-themed ballads” into the Magic Remote. Whether it be romantic, party, or maybe just some lo-fi beats, or ask the LG XBOOM GO Bluetooth speaker to find music that fits the atmosphere or play your favorite playlist with a simple voice command. So this Valentine’s Day, add your own twist to create a satisfyingly romantic experience in the safety of your home. Learn more about LG smart products at www.LGThinQ.com. # # # 1 LG ThinQ app compatible product models and available features may vary depending on region. 2 Features and usage requirements may vary depending on fabric of clothing. 3 Certified by the British Allergy Foundation (BAF) for reducing 99.9 percent of house dust mite allergens and Esche-richia coli and Staphylococcus aureus bacteria. Certified as an asthma and allergy friendly® appliance by the Asthma and Allergy Foundation of America (AAFA). 4 Services and features may vary depending on region and product models. View the full article

The YouTube Originals documentary Life In A Day 2020 received its offline debut this week on LG’s massive high definition digital billboard in New York’s iconic Times Square. The feature-length documentary, which premiered on YouTube over the weekend, is directed by Academy Award winner Kevin Macdonald and executive produced by the prolific Ridley Scott. Life In A Day 2020 debuted on YouTube on February 6, when it also became available on the YouTube app on smart TVs including LG’s award-winning LG OLED TVs. The feature-length documentary is a collaboration between YouTube and LG Electronics and is composed entirely of selected contributions from people around the world who filmed their day on July 25, 2020. Ten years after the original Life In A Day, YouTube and the filmmakers asked people all over the world to record their lives to tell the story of a single day on Earth. The filmmakers received more than 300,000 submissions, nearly four times the number of submissions to the previous film, which includes thousands of hours of footage from 192 different countries, in more than 65 languages. Directed by Academy Award-winning director Kevin MacDonald (The Mauritanian, One Day in September, The Last King of Scotland), and executive produced by Ridley Scott (The Martian, Gladiator) and Kai Hsiung (Lords of Chaos), Life In A Day 2020 aims to showcase just how extraordinary life can be on an ordinary day. “We are proud to collaborate with YouTube to feature this incredible and moving documentary live in Times Square on our LG digital billboard,’ said Peggy Ang, head of marketing at LG USA. “We hope visitors to Times Square will take a moment in their own daily life on February 8 to watch a part of Life In A Day and then enjoy its full impact at home with their families on an LG OLED TV.” # # # View the full article

LG Electronics is redefined consumer innovation once again, this time with the opening of Africa’s first-ever digital showroom. The LG “e-Showroom” unveiled in western Kenya’s Kisumu City allows customers to interact with and conveniently purchase home electronics and appliances in a safe space. The digital showroom is the first-of-its-kind for LG in Africa and integrates LG’s online brand shop with a physical browsing environment to enable online purchases through screens installed in the e-Showroom for delivery within 24 hours. The futuristic LG e-Showroom in Kisumu showcases many of the company’s latest innovative products such as market-leading OLED TVs, InstaView Door-in-Door® refrigerators, LG TWIN Wash washing machines and DUALCOOL air conditioners, in an environment that puts the health of employees and consumers first. Visitors get access to LG products so that they can learn more about them and make a purchase without having to visit an actual retail store. Trained LG personnel are on hand to provide expert guidance on each product’s unique features in an environment where strict COVID-19 safety protocols are strictly observed. Africa’s first e-Showroom in Kisumu, Kenya Following the successful launch of the e-Showroom in Kisumu, a second location was opened in the heart of Kenya in Nanyuki at the end of 2020, just in time for the holidays. The LG e-Showrooms come at a time when Kenyans are embracing the benefits of online shopping, with over 73 percent saying e-shopping is a better value for money since the start of the pandemic. * Second e-Showroom in Nanyuki, Kenya “We are conscious of our customers’ evolving needs and are constantly reviewing our services to come up with new and creative ways of meeting these growing expectations,” said Kim Sa-nyoung, managing director of LG Electronics East Africa. “One of these ways was to create the LG e-Showroom and give customers an alternative way of purchasing our products while ensuring their safety at the same time.” As the first to be launched in Africa, LG Kenya’s innovative digital solution brings LG products closer to the people without compromising their health. Through the e-Showrooms, potential and current LG customers can see a real-world example of how LG is making life better… and safer. By LG Kenya Staff # # # * Source: Master Card Study (2020), https://newsroom.mastercard.com/mea/press-releases/73-of-consumers-in-middle-east-and-africa-are-shopping-more-online-since-the-start-of-pandemic-reveals-mastercard-study View the full article

Lightning-fast reactions, fantastic detail and that super-immersive feeling of being in the game – these are just a few features serious gamers have come to expect from their monitors. But a gaming display’s specs only tell half the story, the other half from the usage experience. So LG Germany teamed up with five established YouTubers to test LG UltraGear gaming monitor’s knack for play… and work. Instead of creating standardized product reviews solely focusing on what’s under the hood, LG’s new recruits integrated LG UltraGear model 27GN950* into their streaming and gaming lives. Popular YouTuber Ungespielt creates engaging reaction videos to funny gaming content created by others. To test LG UltraGear’s true capabilities, he endured an 11-hour-long livestream playing the new World of Warcraft expansion pack, Shadowlands, demonstrating clearly just how fast the monitor reacts to gameplay and how detailed the world can be. Through the UltraGear monitor’s slim bezels and crystal-clear UHD 4K resolution, Ungespielt delivered to fans a truly stunning and immersive gaming experience, remarking at one point, “this monitor is wild!” Another big influencer, German Let’s Play, is famous for content focusing on gameplay and storylines. The mysterious YouTuber (he has yet to reveal his face) heaped praise on the monitor’s superb 1ms response time while exploring Minecraft’s massive open world. Known for his honest approach, this YouTuber commented, “Nice, I already had an eye on this monitor. I’m so impressed, I even bought two more.” Few things beat a good unboxing. Another YouTuber, M00sician, created an unboxing video of the monitor highlighting its features and optimal setup. M00sician found the UltraGear monitor’s rotation function extremely smooth and easy to use, which isn’t at all surprising since the screen was designed to remain incredibly stable when making adjustments thanks to its sturdy stand and ergonomic design. LG UltraGear monitors aren’t designed simply for gaming, they’re just as ideal for creative types. With a professional graphic drawing tablet, gamer-turned-artist Honeyball shows how LG UltraGear perfectly fits her lifestyle, enabling her to draw without the limitations set by conventional monitors. Thanks to its 27-inch Nano IPS display, the artist is able to focus on her digital creations and nothing else. That’s immersion. “I really didn’t understand how much a monitor could change my life before UltraGear,” said Honeyball. “This monitor perfectly reflects the colors I use on my drawing tablet to make my designs and artwork so much more vivid and alive.” Any YouTuber would agree that the unsung hero of content creation is the editor. Tim Jacken has mastered this skill by utilizing LG UltraGear’s high resolution for editing on Adobe Premiere Pro and Adobe Photoshop. Delivering unmatched color accuracy with 10-bit color, LG’s cutting-edge monitor supports Jacken as he works on high-resolution images and videos. Jacken says he is able to concentrate more on his work and less on the monitor due to UltraGear’s ability to adjust to any height or angle. Already a respected member of the gaming community, LG UltraGear continues to impress with its high quality features that sets it apart and keeps gamers’ expectations high. The German YouTube community is proof positive of this, based on the comments section of these YouTube videos. By LG Germany Staff # # # * Energy efficiency class B (energy efficiency scale A+++ bis D) View the full article

“Education is not a privilege; it is a birth right,” says former UN Secretary-General Ban Ki-moon. But for millions of children around the world, this simply isn’t the case. Educational technology is hard to come by in some of the world’s poorest regions and this is amplified during this time of distance learning. Technology can have an overwhelming impact on learning and 87 percent of teachers and head teachers believe it has a positive influence on a student’s ability to learn.* So in the small French village of Cambounet-Sur-le-Sor, LG and the local football team, FC Cambounet, are trying to make a difference through their humanitarian project, Education for Kilimanjaro, with the aim of getting children in Africa a better education with better technology. After claiming victory in the 2019 Tarn Cup, FC Cambounet footballers took their well-earned trophy across five continents, to the neediest people on their journeys. Donated equipment included computers, notebooks, books, pens and games, among others. The champion footballers wanted to leverage their win by sharing their passion for football and helping locals they met during their world tour, a project that links their passion to their value of sharing. For example, on their first trip, the team donated items of basic necessities and served soup on Christmas to children in the favelas of Brazil. Last month, the team made its way to Tanzania in east Africa. In collaboration with organizations Education for Kilimanjaro and Human’ISA XX, the group arranged a visit to an elementary school in the village of Mbokomu, near the base of Mount Kilimanjaro, the tallest peak on the African continent in the northern part of Tanzania. Here, the footballers donated educational, technological and sporting equipment, among the donated educational equipment being LG’s most advanced CineBeam LED projector so the students of Mbokomu could benefit from the same technology used in the best schools in France. “Our trip was a resounding success, helping the children of Tanzania is something we’ll never forget,” said teammate Pierre Trantoul. “Thanks to LG donating one of its advanced projectors, we were able to support a class of underprivileged students by making the learning process so much more fun and interesting.” The entire journey from the south of France to the east African nation was documented by France’s biggest television channel, TF1, for its program Grands Reportages which reports on the remarkable exploits of French citizens around the world. But the story doesn’t end there, as this journey was just one of many to come for both a group of champion athletes and the LG team in France, who are always in search of ways to make lives better through technology and innovation. By LG France Staff # # # * Source: Bett Innovation Index (2018), http://www.edtech.events/bett-innovation-index View the full article

Only a few years ago, outside of sprawling factories, robots were the realm of science fiction. Today, automatons are making their way into our daily lives, in no short part due to social distancing requirements, as robots don’t need to breathe. It may not be far off in the future when robot-led services become essential to keeping the world moving while human overlords remain at a safe distance! At CES 2021, LG’s CLOi family of robots led by GuideBot, ServeBot, ChefBot and UV-C Robot demonstrated capabilities that go beyond welding car sheet metal and playing chess. These high-tech robots are intended to be deployed in public spaces such as restaurants, hospitals and office buildings to assistant humans without requiring human-to-human interaction. LG CLOi ServeBot LG CLOi ServeBot comes in two helpful variants – drawer and shelf – to deliver goods inside hotels, hospitals and restaurants. Whether it’s transporting medicine and drugs from one hospital floor to another or navigating tables at a posh Italian restaurant with plates of pasta, this smart robot can take multiple instructions at once to deliver stuff in the correct order following the most efficient route possible. LG CLOi ServeBots are hard at work in a convenience store located on the LG Sciencepark research campus to deliver snacks and beverages to employees in nearby offices, even on different floors accessible only by elevators. Items being delivered are kept secure under lock and key which can only be unlocked once the robot reaches its destination. LG CLOi ChefBot and GuideBot LG CLOi ChefBot is a six-axis multi joint robot that can prepare delicious noodle-based dishes for customers at restaurants with machine-like consistency. LG CLOi GuideBot was designed as an approachable information desk for destinations such as airports, shopping malls and exhibition halls. The helpful guide boasts an expansive touchscreen that houses a variety of information to help people get where they’re going easily. LG CLOi UV-C Robot The 1.6 meter tall LG CLOi UV (ultraviolet C) Robot turned plenty of heads at CES 2021. With large UV lamps on its front and back, this mobile hygiene machine has been proven to disinfect 99.9 percent* of colon bacillus within a distance of 50 centimeters.* Through its human motion sensor, this robot can be operated via mobile app to minimize human operators’ exposure to ultraviolet light. LG’s UV robot will make its way first in the U.S. later this year. LG CLOi BaristaBot LG CLOi BaristaBot is offering its future-inspired expertise at select cafes in Seoul, South Korea to lend a helping hand during a time of prolonged social distancing. Designed with the ability to consistently deliver a delicious serving of coffee, this supercharged barista utilizes its vast database of type of beans, water temperature and brewing time to create a perfect cup every time. LGs CLOi is presenting humans with a world where interacting with robots, even on an emotional level, isn’t only possible, but desirable as well. And who doesn’t want more time to focus on the things that really matter and make life so good? Stay tuned for future installments of TECH TRENDS here at LG Beyond News. # # # * Test performed by Korea Conformity Laboratories in July 2020. View the full article

Highest Fourth-Quarter Sales and Operating Profit in LG’s History, 2020 Profit Also Sets New Company Record SEOUL, Jan. 29, 2021 — LG Electronics Inc. (LG) announced a strong year with 2020 revenues of KRW 63.26 trillion (USD 56.45 billion) and record-setting operating profit of KRW 3.20 trillion (USD 2.85 billion), an increase of 31.1 percent over 2019, driven primarily by higher sales of premium home appliances and OLED TVs as well as strong growth in vehicle component solutions. Sales in the fourth quarter of KRW 18.78 trillion (USD 16.76 billion) grew 16.9 percent from the same period of 2019 and were 11 percent higher than the previous quarter. Despite the impact of COVID-19, the quarter’s operating profit of KRW 650.20 billion (USD 580.19 million) increased significantly by 539 percent compared to the fourth quarter of 2019. While COVID-19 and slow economic recovery remain concerns for 2021, LG expects the global economy to normalize under the sound fiscal policies of world governments and the successful implementation of vaccinations. In 2021, core technologies such as AI, 5G, IoT and mobility will be widely applied to various LG business areas. The LG Home Appliance & Air Solution Company ended another healthy year with record 2020 revenues of KRW 22.27 trillion (USD 19.87 billion), an increase of 3.5 percent increase from the previous year, and operating profit of KRW 2.35 trillion (USD 2.10 billion), another record. Results reflect increased sales of new appliance categories and the home appliance rental business in South Korea. Fourth-quarter revenue of KRW 5.54 trillion (USD 4.94 billion) was the highest fourth quarter in the company’s history, an increase of 20 percent year-on-year with double digit growth in South Korea, North America and Europe. The LG Home Entertainment Company reported 2020 revenues of KRW 13.18 trillion (USD 11.76 billion) and operating profit of KRW 969.70 billion (USD 865.29 million), a 22.9 percent increase over the previous year. Sales in the quarter of KRW 4.28 trillion (USD 3.82 billion) were 7.9 percent higher than the fourth quarter of 2019 and up 16.7 percent from the previous quarter. Quarterly operating profit of KRW 204.50 billion (USD 182.48 million) reflected increased sales in North America and Europe. The LG Mobile Communications Company announced full-year 2020 revenues of KRW 5.22 trillion (USD 4.66 billion). Fourth-quarter sales of KRW 1.39 trillion (USD 1.24 billion) were 4.9 percent higher than the same quarter of 2019 but 9.2 percent lower than the previous quarter due to shortages of 4G chipsets and sluggish sales of premium smartphones in overseas markets. The full-year operating loss totaled KRW 841.20 billion (USD 750.63 million), reflecting increased marketing investments to support flagship devices, partially offset by fixed cost reductions due to manufacturing efficiencies. The LG Vehicle Component Solutions Company reported sales in 2020 of KRW 5.80 trillion (USD 5.18 billion), growth of 6.1 percent over 2019. Revenues in the fourth quarter of KRW 1.91 trillion (USD 1.71 billion) were 41.3 percent higher than the same quarter the previous year driven in large part by the recovery of demand in key automotive markets including North America and Europe and higher sales from new projects. The modest fourth-quarter operating loss of KRW 2 billion (USD 1.78 million) improved year-on-year and quarter-on-quarter due to sales increases aligned with the recovery of market demand in the second half, as well as improved cost management. The LG Business Solutions Company achieved 2020 revenues of KRW 6.01 trillion (USD 5.36 billion) with an operating profit of KRW 457.88 billion (USD 408.51 million) due to demand growth for IT products related to remote working and online learning. Fourth-quarter sales of KRW 1.51 trillion (USD 1.35 billion) were 4.8 percent higher than the same period of 2019, while quarterly operating profit was KRW 70.30 billion (USD 62.73 million), lower than the previous year due higher prices for major components and global logistic costs. The market for information displays is expected to improve as global demand recovers while demand for IT products continues to grow. The company’s solar module business is expected to improve with increased demand for renewable energy in major developed markets. 2020 4Q Exchange Rates Explained LG Electronics’ unaudited quarterly earnings results are based on IFRS (International Financial Reporting Standards) for the three-month period ending December 31, 2020. Amounts in Korean won (KRW) are translated into U.S. dollars (USD) at the average rate of the three-month period of the corresponding quarter — KRW 1,120.66 per USD. Earnings Conference and Conference Call LG Electronics will hold a Korean / English conference call on January 29, 2020 at 16:00 Korea Standard Time (07:00 GMT/UTC). Participants for the conference call are instructed to call +82 31 810 3130 and enter the passcode 6418#. Visit http://pin.teletogether.com/eng and pre-register with the passcode provided. The corresponding presentation file will be available for download at the LG Electronics website (https://www.lg.com/global/investor-relations-reports) before the call. # # # View the full article

Self-lit Pixels, Accurate Color Reproduction and Unique Features Loved by Creators Make LG OLED TV the Director’s Choice in Hollywood SEOUL, Jan. 27, 2021 — LG OLED was honored at the 72nd Annual Technology & Engineering Emmy® Awards for its consumer OLED TV. Established by the National Academy of Television Arts & Sciences in 1948, the Technology & Engineering Emmy Awards honor development and innovation in broadcast technology and recognize innovators for their contribution to television engineering. The recognition highlights LG’s continuing innovations to enhance and evolve the television to meet reference studio specifications. LG OLED TVs are highly valued by many of the world’s top production studios and renowned creators for their exceptionally accurate color reproduction, and unsurpassed contrast. LG OLED TVs deliver optimized video processing, best in class calibration, high degree of interoperability with support for a large number of video and audio formats, and various other features developed specifically to meet the needs of professional content creators. LG OLED TVs are widely employed as reference displays by major Hollywood movie studios and by content developers and distributors worldwide. Able to faithfully replicate a director’s creative intent, revealing every detail and nuance with the precision of its self-lit pixels, LG OLED is popular as a reference display thanks to its capacity to meet the high quality standards of the creative content community. By being able to render motion as precisely as they reproduce colors, LG OLED TVs are also a common sight in live sports production facilities around the world. Praised by consumers and industry experts, LG OLED TV delivers superior image quality with its self-emissive pixel technology, backlight-free structure, and independent pixel-dimming control. Impressive contrast ratio, deeper blacks, wide viewing angle and fast response times are just some of the reasons why LG OLED continues to lead the premium TV category. “We are extremely proud that LG OLED TV has been acknowledged with one of the TV and broadcasting industry’s most iconic awards,” said Nam Ho-jun, senior vice president of R&D at LG Electronics Home Entertainment Company. “This accolade is a testament to the fact that our OLED TVs deliver the best home viewing experiences, allowing customers to enjoy the shows they love just as their creators intended them to be seen.” This recognition comes on the heels of other award-winning LG innovations in the rapidly evolving field of smart, connected, ultra-high definition televisions. Recently, LG Electronics received a Technical Emmy for developing and deploying HTML5 for a full TV experience as well as an Engineering Excellence Award from the Hollywood Professional Association (HPA) for developing and deploying 1D & 3D LUT based hardware level CalMAN calibration with its OLED TVs. Previously, LG’s U.S. R&D subsidiary, Zenith Electronics LLC, earned Technical Emmy Awards for such pioneering developments as the first wireless TV remote control, industry standards for HDTV and stereo TV, and flat-screen displays. For more information on LG OLED TVs, visit www.lg.com. # # # View the full article

More than 190 Accolades Include 7th Consecutive Recognition for Market-leading LG OLED TV SEOUL, Jan. 22, 2021 – LG Electronics (LG) took home the most CES® awards ever at the 2021 all-digital event – a pivotal moment in history for the technology industry – earning more than 190 honors across its home appliance, home entertainment, IT and mobile categories. This recognition was led by Engadget’s Best of CES Award (the official award program of CES) in the TV category to LG OLED for a seventh consecutive year; in 2021 the acclaimed LG C1 series OLED TV was singled out from the thousands of new TVs shown at CES 2021. Also receiving Engadget’s Best of CES Award was the LG Rollable smartphone, grabbing the win for Best Phone/Mobile Device after it was previewed during LG’s CES 2021 press announcement. LG’s renowned OLED TVs took home the industry’s top awards and honors, continuing its CES dominance. Among the newly announced LG TV models highly favored among industry experts is the LG G1 series’ OLED evo, the next step in the evolution of OLED TV technology that garnered honors from The Verge, Rolling Stone and Gear Patrol. The new LG A1 series OLED TV was honored by Digital Trends for Top Tech of CES 2021 Award: Best in Show, touting it a “pragmatic product” and “manna from heaven” given its combination of high caliber and attractive pricing for the masses. LG’s new InstaView Door-in-Door® refrigerators also won big in the home appliance space, garnering accolades from the likes of Tom’s Guide, WIRED, Newsweek and PCMag. LG WashTower – the sleek, single-unit laundry solution that takes up half the floor space while tackling ultra-large loads – was recognized by leading lifestyle publications such as House Beautiful and Best Products. From the CTA’s official award program alone, LG won 24 CES Innovation Awards including two Best of Innovation Awards given to LG’s C1 OLED TV and LG’s InstaView ThinQ refrigerator with voice recognition. LG accolades were received this year from tech experts at major media such as USA Today/Reviewed, CNET, CNN, The Wall Street Journal, The Verge, Women’s Health, Business Insider and much more. Top awards earned by LG at CES 2021 include: LG C1 4K OLED TVs Engadget: Best of CES 2021 CNET: Best TVs of CES 2021 Gear Patrol: Best and Wildest TVs of CES 2021 USA Today/Reviewed.com CES Editors’ Choice Award Techlicious: Top Picks of CES 2021 Awards LG G1 Gallery Series “evo” 4K OLED TVs Business Insider: The Best TVs of CES 2021 CNET: Best TVs of CES 2021 Digital Trends: Best TVs of CES 2021 HD Guru: Best OLED TV Design IGN: CES 2021 – Biggest and Best Reveals LG A1 4K OLED TVs Digital Trends: Top Tech of CES 2021 Awards USA Today/Reviewed.com CES Editors’ Choice Award T3: CES 2021’s Best TVs Wirecutter: What We’re Most Looking Forward To LG QNED Mini LED TV CNET: Best TVs of CES 2021 TWICE Picks Awards 2021 Tom’s Guide: Best TVs of CES 2021 Gizmodo: All The Best New TVs Announced at CES 2021 LG UltraFine OLED Pro Monitor Android Authority: CES 2021 Top Picks Awards Digital Trends: Best Monitors of CES 2021 Gear Patrol: Best Things We’ve Seen Out of CES 2021 Newsweek: Best of CES 2021 LG Rollable Smartphone CNN: The Best Tech of CES 2021 Digital Trends: The 15 Coolest Gadgets at CES 2021 Engadget: Best of CES 2021 FOX News: Best of CES Robb Report: The 10 Best Gadgets and Gear at CES 2021 Wall Street Journal: Best of CES 2021 LG WashTower T3: Best Smart Home Kit of CES 2021 House Beautiful: Best of CES CTA Innovation Award Best Products: CES 2021’s Absolute Best Android Authority: CES 2021 Top Picks Awards LG InstaView Door-in-Door Refrigerator Residential Systems Picks Award Tom’s Guide: CES 2021 Awards PCMag: TechX Awards Newsweek: Best of CES 2021 Business Insider: The 15 Best New Products Revealed at CES 2021 LG InstaView Range with Air Sous Vide Reviewed.com: CES Editor’s Choice Awards 2021 T3: Best of CES 2021 Awards Techlicious: Top Picks of CES 2021 Awards LG CordZeroThinQ A9 Kompressor+ Business Insider: 11 Best Home Appliances and Fixtures of CES 2021 CTA Innovation Award Reviewed.com: CES Editor’s Choice Awards 2021 Women’s Health: The Best New Technology at CES 2021 For more information on LG’s CES 2021 awards and honors and additional information about LG’s products announced at CES, please visit www.LGnewsroom.com. # # # View the full article

Smooth, sleek, elegant, and refined. Such might be used to describe a beautifully designed gown, a modern work of art or even a limited-edition luxury sports car. But in this case, the words describe LG VELVETTM 5G, a smartphone that boasts flowing lines, pleasing symmetry and undeniably artful touches. To mark the local launch of the exquisite device, the LG team in Canada turned to the world of fashion to help it put on an appropriately stylish event. Filmed using LG VELVET and broadcast on LG Canada’s Instagram Live channel, the chic event brought together the best of couture, culture and technology but no actual in-person audience members due to social distancing guidelines. After the virtual product showcase demonstrating LG VELVET’s excellent cameras and user-friendly features, LG revealed an inspired by the modern yet timeless design of the smartphone and 90’s hip hop fashion. George Sully Hayley Elsaesser Beurd In collaboration with George Sully, Hayley Elsaesser and Beurd – edgy local streetwear brands that have develop a loyal following both in Canada and internationally – the collection proved as distinctive and as innovative as LG’s 5G device. Hosted by popular Canadian rapper Sean Leon, the singer shared his in-depth knowledge of streetwear trends while also commenting on LG’s stylish handset. Each of the three fashion labels put its own signature spin on the pieces designed for the fashion-forward LG VELVET Collection. Notable items include a tie-dye tracksuit from Beurd, a charming and playful LG VELVET-themed print by Hayley Elsaesser and a waterproof backpack from George Sully. Some of the pieces even feature large, clear pockets ideal for securing and displaying the phone on the go! During the online event, LG took the opportunity to give back to the community in what has been a very challenging time for many Canadians. Every time a fan on Instagram Live liked and shared a post of one of the pieces from the collection, LG made a donation to a local charity designated by that designer. The event generated tens of millions of impressions and resulted in extensive buzz across a wide range of media, from Canadian pop culture site Complex to the country’s most widely-read newspaper, The Globe and Mail. And with its stunning 3D Arc Design, rear “Raindrop” camera array, large display, long-lasting battery and excellent feature set, LG’s 5G-ready device has garnered plenty of coverage itself since the launch. Dean Daley of smartphone news and reviews website Mobile Syrup said that LG VELVET has the “best-looking and most elegant shooter setup available on any handset.” Quebec-based editor Genevieve Corriveau of Geekbecois was similarly impressed, stating “LG has succeeded where several other manufacturers have failed, delivering a device with a flawless design.” A highly creative and engaging response to the ongoing restrictions on in-person gatherings, LG Canada’s creative online event introduced Canadians to the stylish LG VELVET, while the trendsetting clothing collaboration with local streetwear brands highlighted the innovative and open spirit that LG is known for. By LG Canada Staff # # # View the full article