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LG TV Owners Worldwide Gain Access to Exciting Offers, Including Discounts and Free Trials from Global and Regional webOS Content Partners SEOUL, Aug. 30, 2024 — LG Electronics (LG) is announcing the LG Streaming Week campaign in 44 countries, starting from September 9 and running through October 13,1 to celebrate a decade since the initial launch of webOS on the company’s LCD and OLED TVs. For owners of LG TVs above UHD released from 2018 onward (running webOS 4.0 and above), as well as StanbyME and StanbyME Go users, LG Streaming Week presents a variety of free and discounted subscriptions from service partners through its dedicated app, accessible from the Home Screen, Content Store or Apps. Each promotional week will feature a different global and local partner line-up, with each partner limited offer accessible and redeemable solely on a weekly basis, from the LG Streaming Week app.2 LG Streaming Week boasts a range of enticing offers from content partners, such as free subscriptions of up to three months and up to 90 percent in discounts. Whether a fan of movies, sport, gaming, anime or cult classics, LG Streaming Week caters to a multitude of interests and preferences for a more captivating viewing experience. Apple TV+3 is offering a three-month free trial, allowing LG TV owners to enjoy the latest premium Apple Originals, including the gripping psychological thriller Disclaimer, starring Academy Award-winners Cate Blanchett and Kevin Kline and created and directed by five-time Academy Award-winner Alfonso Cuarón. Plus, new seasons of the Emmy Award-nominated and BAFTA-Award winning drama Slow Horses; enthralling post-apocalyptic series Silo; and the sweeping and deeply moving drama Pachinko. Moreover, LG is providing customers with a three-month free trial of Apple Music.4 The award-winning Apple Music offers one of the largest catalogs of music in the world with over 100 million songs as well as over 30,000 expertly curated playlists, artist interviews, Apple Music Radio and so much more. Apple Music subscribers also have access to exciting features like Apple Music Sing and time-synced lyrics as well as lossless audio, and immersive Spatial Audio. Movie enthusiasts will be delighted with the chance to explore films and series from multiple content providers across genres. New and returning Paramount+5 subscribers can get a 50 percent discount on an annual subscription of high-stakes dramas including Tulsa King, critically acclaimed projects like Fellow Travelers (Paramount+ with Showtime plan only in US), next-gen franchises that build on fan favorites like Knuckles, Star Trek: Strange New Worlds and Tales of the Teenage Mutant Ninja Turtles, along with an extensive library of even more hit series, blockbuster films, live sports and breaking news. Mubi,6 a global streaming service, production company and film distributor dedicated to elevating great cinema all over the world, is offering LG TV owners during LG Streaming Week a chance to discover the best of cinema, in the comfort of their home, with 70 percent off for six months. For sports fans, DAZN7 – the only place to watch NFL Game Pass (excluding US and China) – will be offering new customers 25 percent off a NFL Game Pass Season Pro subscription and a NFL Weekly Pro subscription for USD 0.99 or local currency equivalent. This will give LG TV owners the opportunity to watch every NFL game from every team, including the Playoffs and Super Bowl, live and on-demand. Plus get NFL RedZone, NFL Network, NFL Originals and much more, including a full suite of archive content. What’s more, for those who prefer gaming or anime, LG Streaming Week has appealing offers for users of different tastes and interests. LG TV owners can embark on an anime adventure with 30 days free trial of Crunchyroll, where fans unlock the largest dedicated anime streaming library of over 25,000 hours of content and fresh series arriving every season. For an interactive experience, especially for LG TV owners, Blacknut8 Cloud Gaming offers a 30-minute free play session for any of their 500+ premium games and a special USD 1/first month subscription offer for new subscribers. For kids and families, Baby Shark World for Kids by The Pinkfong Company is granting 1 month of free access to its vast library of songs and stories that engage children in stimulating learning experiences. To provide those who do not yet own an LG TV with the opportunity to take advantage of LG Streaming Week, the company is presenting several promotions on TV products across the global market. LG aims to expand its presence with enticing occasions for users to experience all that webOS has to offer on LG TVs. The decade-long journey of webOS is marked by continuous innovation, demonstrating LG’s commitment to delivering content with a user-friendly interface for convenience and ease of use. Over the years, webOS has undergone a home screen overhaul that enhances usability and leverages the latest AI technology to effortlessly direct viewers to their preferred content. What’s more, the company’s recent webOS Re:New program enables LG AI TV owners to receive TV upgrades for a period of five years, enriching the user experience for a wider audience. LG webOS highlights LG’s dedication to optimizing content consumption, with support from over 4,000 partners in 180 countries and millions of active users. Since its launch, webOS has evolved over 10 years to transform the home entertainment experience for easy-to-use viewing pleasure. Now available across LG TVs and lifestyle screens such as StanbyME and StanbyME Go, webOS has recorded significantly increased usage time, with consumers gradually shifting access from traditional TV to webOS, reflecting its widespread appeal to users around the world. For further details about free and discounted content available during LG Streaming Week, visit the dedicated page on each regional LG.com site. Information on LG product promotions can also be found at LG.com. ### 1 LG Streaming Week 1 starts September 9 and redemptions for Week 1 offers close September 15. Week 2 starts September 16 and redemptions for Week 2 close September 22. Week 3 starts September 23 and redemptions for Week 3 offers close September 29. Week 4 starts September 30 and redemptions for Week 4 offers close October 6. Week 5 starts October 7 and redemptions for Week 5 offers close October 13. Select partner offers may start at a different date than the beginning of the week. 2 Partner offer can only be redeemed once via LG Streaming Week app. 3 Apple TV+ offer is available via LG Streaming app from September 9 and can also be accessed directly from Apple TV app in over 90 markets until November 17. Offer ends November 17. Offer available on 2018-2024 LG 4K, 8K Smart TV models, StanbyME and StanbyME Go models in the Apple TV app. Valid only for new and qualified returning subscribers to Apple TV+ in your region. Limit one offer per TV and Apple ID. Plan automatically renews at your region’s price per month until cancelled. Requires Apple ID with payment method on file. Payment will be billed to payment method on file and can be cancelled anytime at least a day before each renewal date in your service account settings. Terms and Apple Privacy Policy apply; see the applicable terms at www.apple.com/legal/internet-services/itunes/us/terms.html. Must be the minimum age required in your country and in the country that matches the store front on which you are redeeming the offer. Compatible products and services required. Cannot be combined with other offers providing access to the same service. Apple TV+ is a service mark of Apple Inc. 4 Apple Music offer is available via LG Streaming app from September 9 in 44 markets and can also be accessed directly from Apple Music app in 137 markets until April 30, 2025. Apple Spatial Audio with Dolby Atmos is available on LG OLED TV models launched from 2018 to 2024 and QNED TV models Q90T and above. 5 Paramount+ offer is available in 18 countries including US, Canada, United Kingdom, France, Italy, Austria, Switzerland, Republic of Ireland, Australia, Argentina, Brazil, Mexico, Colombia, Chile, Peru, Panama, Guatemala and Ecuador, where LG Streaming Week promotion is available. The total cost of the annual plan is billed upfront and after the first year, auto-renews at the then regular annual price of the annual price selected. Paramount+ U.S: Total cost of annual plan billed upfront. Auto-renews at then regular annual price (currently, plan start at USD 59.99/year + tax, as applicable). View the full article

Revolutionizing AI Homes With Affectionate Intelligence for Seamless Connectivity, Custom Comfort and Care SEOUL, Aug. 29, 2024 — LG Electronics (LG) is unveiling the LG ThinQ ON AI home hub featuring Affectionate Intelligence at IFA 2024 in Berlin, Germany, from September 6-10. This innovative hub provides outstanding connectivity and expandability, positioning itself as the centerpiece of a comprehensive smart home ecosystem, where LG’s appliances and “empathetic” AI work in unison to deliver customized comfort, care and convenience. The AI home hub seamlessly connects with a vast array of appliances and Internet of Things (IoT) devices, making it easy for anyone to configure and enjoy a personalized AI-powered home. Powered by LG’s unique Affectionate Intelligence, the ThinQ ON continuously learns from individual usage patterns and broader usage trends to tailor customers’ daily experiences, accelerating the realization of LG’s “Zero Labor Home” vision. Compact and lightweight, LG ThinQ ON features a cylindrical form factor and a muted color palette (gray/white) that allows it to blend effortlessly with any space or décor. The device is equipped with an AI speaker that facilitates conversations with LG’s AI voice assistant and lets users listen to their favorite audio content. The ThinQ ON’s advanced capabilities are driven by LG’s high-performance AI chipset, designed with future scalability in mind. Generative AI-based Home Solutions Tailored to Each Customer’s Preferences The ThinQ ON allows users to control their AI appliances and living spaces with spoken commands or requests delivered in a natural, conversational manner. This creates an experience akin to conversing with friends or family, adding a more human dimension to user-device interactions. In addition to comprehending everyday language, LG’s AI home hub can understand the context of conversations and determine user preferences for each connected appliance, IoT device and service; bringing a new level of “care” to the home. What’s more, the ThinQ ON autonomously monitors all elements within the smart home ecosystem, helpfully informing users when a task is completed (e.g., the washer has finished a cycle) or if any issue had been detected. On top of this, ThinQ ON makes it possible to check or change nearly all appliance settings using only voice commands and configure convenience-enhancing routines that automate appliance/IoT operations. Connectivity, Expandability and Versatility LG ThinQ ON is Matter-certified* and supports various network connectivity options, including Wi-Fi and Thread, ensuring hassle-free setup and a seamless smart home experience. Compatible with a wide range of LG innovations and a growing number of appliances and IoT devices from other manufacturers, the ThinQ ON enables users to manage their entire smart home ecosystem from one place, both now and in the future. To further enhance the connectivity of the ThinQ ON, LG acquired the smart home platform company Athom in July of this year. Athom’s flagship smart hub, Homey Pro, can connect to over 50,000 devices. The Homey App Store features around 1,000 applications for connecting and controlling products from various global brands. LG plans to maximize the advantages of the ThinQ ON’s open platform by continuously expanding the range of supported brands and devices. Enhanced Security and Privacy Protection with LG Shield The ThinQ ON utilizes LG Shield, the company’s proprietary security system, to protect customer data at all times – from collection and storage to usage. LG Shield encrypts user data and securely stores it in a separate server. Additionally, data modifications required are made within a secure environment, preventing external parties from tampering with the operational code and ensuring customers’ safety while they enjoy the many benefits of LG’s latest AI-driven innovations. “An AI voice assistant and hub that serves as the center of the smart home, ThinQ ON brings us significantly closer to realizing our vision of the Zero Labor Home,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “LG aims to make the ‘AI Home Lifestyle’ accessible to everyone, and will continue to deliver customized comfort, care and convenience through its Affectionate Intelligence solutions.” Visitors to IFA 2024 (September 6-10) can see all of LG’s latest AI Home solutions, including ThinQ ON, at the company’s exhibition booth in Hall 18, Messe Berlin. # # # View the full article

LG Electronics CEO William Cho, in an exclusive interview with Bloomberg, discussed the company’s business strategy, growth areas, and the competitiveness of LG’s AI. Cho highlighted the focus on expanding B2B, subscription services, and its webOS-based advertising and content business to drive growth. View the full article

In a strategic move to bolster its presence in Indonesia, LG is accelerating the capabilities of its Research and Development (R&D) Center in the country by investing in its most valuable asset – its people. Last year, LG Indonesia officially opened its world-class R&D facility, aiming to elevate the company’s operational capabilities and further its mission of delivering quality products to more consumers worldwide. The 40,000-square-meter R&D center in Cibitung is set to become a pivotal hub for LG’s expansion into new global markets. This facility allows LG to implement a one-stop operation in Indonesia, integrating its supply chain processes into a seamless workflow that encompasses development, production, sales, marketing and customer service. This makes LG Indonesia the first LG subsidiary in the world capable of performing these roles simultaneously. “Our R&D Center in the heart of Indonesia reinforces our unwavering dedication to serving Indonesia with the highest quality products, bringing up highly competitive manpower with creating jobs, transferring knowledge and making innovations,” said Lee So-yeoun, president of the LG R&D Center in Indonesia. “We anticipate our Indonesia R&D Center to continue positively impacting not only the company but also Indonesia’s broader society.” This state-of-the-art facility will not only serve as a testing ground for LG’s latest innovations but also support the development of new TVs for the global market. The center conducts rigorous tests on products to assess their resistance to moisture, heat and vibration as well as the packaging’s ability to protect items from significant drops. These tests are carried out to verify the durability of LG TVs throughout the product life cycle, from shipment to actual use. Beyond technological development, LG Indonesia seeks to empower local human resources through the new facility. As part of this initiative, LG Indonesia sent 100 local workers to South Korea for a training program to equip them with the necessary knowledge and skills. A highly competent local team leads the facility’s technical and development quality assurance departments, and LG has employed approximately 400 people to run it, with plans to recruit more over the coming years. To further improve its human resources, LG’s Indonesia R&D Center is exploring scholarship programs, internships, project sponsorships and partnerships with prominent local educational institutions. This initiative aims to strengthen the industry-academia relationship while creating broader opportunities for Indonesia’s talented youth. This will almost certainly foster greater innovation, leading to new products designed for the global market. The Indonesia R&D Center’s high operational standards have earned it three ISO certifications for SHEE (Safety, Health, Environment and Energy): ISO 14001 (Environmental Management), ISO 45001 (Occupational Health and Safety) and ISO 50001 (Energy Management), emphasizing its dedication to safe, eco-friendly operations. With the implementation of an advanced Building Management System (BMS), LG’s Indonesia R&D Center ensures environmental sustainability and energy efficiency by monitoring and controlling the air conditioning, ventilation, water systems, fire alarms and power. Beyond enhancing operational efficiency, the R&D Center aims to help the company comply with national standards by adapting its products to better serve the local market, such as acquiring the Indonesian National Standard (SNI) certification. Among its most valuable contributions so far, the facility helped develop the LG OLED G4, the latest OLED TV which uses 60 percent less plastic than conventional televisions and recently received the Eco-friendly Certification for the fourth consecutive year. Looking ahead, LG’s Indonesia R&D Center will continue to promote sustainability through key ESG initiatives organized under the “LG LOVES Indonesia” program. With a focus on the environment, education, community welfare and child development, the company has already initiated several projects in Indonesia, including “LG Loves Green,” “LG Loves School,” “LG Loves and Cares” and “LG Loves Children.” Keep an eye on the LG Newsroom to see how else the company is putting its Life’s Good motto into action while striving to make meaningful contributions to local communities. Contributed by LG Indonesia # # # View the full article

MORGANTOWN, W.V., Aug. 26, 2024 — LG Electronics today announced that it has established operations in the West Virginia as part of its strategic innovation initiative with the state aimed at advancing the development of new technologies for renewable energy, healthcare and industries of the future. LG NOVA, LG Electronics’ North America Innovation Center, is opening offices in Morgantown and plans to open another office in Huntington, hometowns for West Virginia University and Marshall University, respectively. To celebrate the office opening in Morgantown, LG is hosting an Open House event on Monday, August 26th at its new office space to meet with startups, entrepreneurs and business leaders. In addition, LG NOVA is recruiting now for regional operations directors for Morgantown and Huntington, and anticipates hiring additional positions including engineering and technical roles in the months ahead. The expansion supports LG Electronics’ bringing 275 jobs to West Virginia, to spur the growth of new technologies, investments and economic development for companies and people in the area as announced earlier this year by West Virginia Gov. Jim Justice and LG Electronics CEO William Cho. Primefocus Health Exemplifying how LG is driving innovation in the Appalachian Region, Primefocus Health, the new digital health venture launched in collaboration with LG NOVA, announced its first customer: Marshall Health Network Inc., a leading West Virginia-based academic health system. Primefocus Health and Marshall Health Network are working together to customize the Primefocus Health platform to support Marshall Health Network in addressing key regional healthcare issues, such as obesity, healthy aging, substance use disorder, and rural healthcare needs. The Marshall Health Network serves 1.4 million residents in 40 counties in West Virginia, southern Ohio and eastern Kentucky. The Primefocus Health platform enables providers to deliver a personalized, complete care experience and improve access to quality healthcare. As part of the collaboration, Primefocus Health will also be actively hiring for roles related to the implementation and support of these solutions, creating new job opportunities within the region. Read more about this announcement at LGNOVA.com. Dr. Sokwoo Rhee, LG Electronics corporate executive vice president for innovation and head of LG NOVA, said, “Our collaboration with the State of West Virginia enables us to drive innovation and create transformative technologies and businesses to positively impact the people of West Virginia and the broader Appalachian region. We look forward to growing our contributions in the state, and we’re excited about the incredible potential this collaboration holds for advancing our business and the region’s development.” ### View the full article

Huntington, W.Va., Aug. 26, 2024 – Marshall Health Network, Inc., a leading West Virginia-based academic health system, announces a new digital health collaboration with Primefocus Health. Together, they plan to offer a customized healthcare service solution to address key regional healthcare issues such as rural healthcare access, obesity, healthy aging and substance abuse. Primefocus Health, which launched earlier this year in collaboration with LG NOVA, the LG Electronics North America Innovation Center, aims to enable providers to deliver a personalized, complete care experience and improve access to quality healthcare, which is particularly important in rural communities. The Primefocus Health platform will help Marshall Health Network meet the needs of 1.4 million residents across 40 counties in West Virginia, southern Ohio and eastern Kentucky. This new provider-focused, patient-centric healthcare solution will use innovative, non-invasive technology and remote monitoring capabilities to understand patient progress for multiple medical conditions and deliver healthcare therapies directly to patients in their homes. The solution will help healthcare providers effectively manage outcomes and provide assistance, guidance, communication and intervention via the internet, through an app-based patient portal to deliver quality care to patients. Primefocus Health will start the collaboration with Marshall Health Network in September, with development throughout the next year and a planned patient rollout in 2025. The collaboration between Marshall Health Network and Primefocus is focused on delivering solutions that improve patients’ health through a remote healthcare solution that addresses: Rural Health: Enhance healthcare delivery in rural areas by enabling greater access to healthcare. Obesity: Help reduce obesity rates by using technology to promote nutrition, education, physical activity programs and behavioral health support. Healthy Aging: Promote healthy aging by utilizing technology solutions that offer greater access to preventive care, chronic disease management and wellness initiatives tailored to the needs of older adults. Substance Use Disorder: Expand access to evidence-based treatments and support services for individuals struggling with substance use disorder, with a focus on opioid addiction and recovery resources. “We value this new collaboration that empowers patients to have greater access and participate in their daily health care. These convenient services and tools allow patients to receive the right care, at the right time, in the right setting to achieve better outcomes and quality of life,” said Marshall Health Network CEO Kevin W. Yingling, R.Ph., M.D. “Our work with Primefocus Health supports access to comprehensive healthcare services leading to better patient outcomes.” “We’re on the path to transform healthcare by giving people greater access to personalized care, empowering them to take an active role in improving their health,” said Darren Sabo, CEO of Primefocus Health. “Working with Marshall Health Network enables us to be front and center in tackling key healthcare issues of West Virginia and rural Appalachia, as we build out solutions to best fit and serve people’s needs and get them access to care that will help them live healthier and better lives.” ### View the full article

A Trusted Supplier of Vehicle Solutions, Company Earns Security Certification for Its Transceiver Module for Volkswagen SEOUL, Aug. 26, 2024 — LG Electronics’ (LG) Vehicle to Everything (V2X) solution for Volkswagen has received the world’s first Common Criteria (CC) certification for security stability in the V2X device category. The certification reinforces LG’s leading position in the global automotive components market and highlights its advanced capabilities in vehicle cybersecurity, an area that continues to grow in importance in the connected car era. The recipient of the new CC certification, LG’s VW Transceiver Module, is a telematics component designed exclusively for Volkswagen’s internal combustion engine-specific MQB platform. An internationally recognized standard for IT product security, CC certification indicates that a device provides comprehensive protection against unauthorized access or interference. The module has also met the stringent security standards set by Spain’s National Cryptologic Centre (CCN), earning an Evaluation Assurance Level (EAL) 2+ rating. V2X technology allows vehicles to communicate with systems, devices and technologies in the surrounding area, including other vehicles (V2V), traffic infrastructure (V2I) and, via smartphones, pedestrians (V2P). Without robust security, V2X devices and networks could be compromised by hackers, potentially leading to traffic congestion, accidents or data breaches. LG is proactive in addressing V2X security threats, ensuring that its advanced telematics components comply with Europe’s increasingly strict security regulations, thereby providing peace of mind to drivers and passengers. LG is committed to meeting the highest standards for vehicle security, and will continue to provide competitive auto solutions that prioritize safety and reliability. After earning CC certification for its transceiver module for Volkswagen’s MQB platform, LG plans to achieve the same for its V2X solution intended for Volkswagen’s MEB electric vehicle platform within the year. In addition to obtaining security certifications for its V2X solutions, LG is enhancing security across all areas of its automotive electronics business. In 2022, LG Vehicle component Solutions (VS) Company received the Trusted Information Security Assessment Exchange (TISAX) certification and, last February, gained Cyber Security Management System (CSMS) certification from TÜV Rheinland. “By earning CC certification for the security of our V2X solution for Volkswagen, we have effectively demonstrated our superior component technology and security capabilities, both of which are key elements for success in the future mobility sector,” said Eun Seok-hyun, president of LG Vehicle component Solutions Company. “LG will continue to solidify its position in the global automotive parts market, delivering innovative, secure solutions that ensure safer roads for all.” # # # View the full article

Kinetic LED signage has transformed how viewers interact with content, emerging as a new method of visual storytelling. Recent technological advancements have forged the way for the brilliance of traditional LEDs to come together with kinetic art technology, creating three-dimensional (3D) displays that exude vibrant colors and dynamic sounds for an enhanced visual experience. Kinetic LED signage has become a standout choice for artistic exhibits in public spaces, adding dynamic movement to museums, hotel lobbies and galleries. By displaying animated patterns that seem to emerge from the screen, this innovative signage solution adds a sense of realism to the space that conventional displays cannot replicate. When combined with vivid colors and sound effects, it seamlessly integrates into a wide array of spaces, effectively showcasing diverse content from compelling advertisements to stunning works of art. The Sangsang Platform, a cultural complex in South Korea remodeled from an old granary to host various cultural activities, features the gigantic LG Kinetic LED façade as a breathtaking centerpiece. In addition to mesmerizing visitors, the signage solution heightens the ambiance and effectively modernizes the space with dazzling media art displays. Renowned for its size and cutting-edge technology, the LG Kinetic LED signage immerses audiences with its dynamic presence. Measuring a massive 3 meters wide by 5 meters long and powered by 240 engine motors, images in the LG Kinetic LED signage come alive in vivid detail with the support of High Dynamic Range (HDR). By synchronizing with 240 LED modules that move delicately back and forth up to 300mm, HDR defies the challenges of traditional flat signage to create 3D content, enhancing the sense of immersion and transforming kinetic motion into a work of art. In addition, with customized digital media and sound, the signage delivers realistic audio and motion for an unforgettable sensory experience. From lobbies to shopping malls to public squares, the LG kinetic LED signage creates an impactful visual effect in indoor spaces. This Kinetic LED as a media platform can maximize the impact of advertising by effectively capturing people’s attention. What’s more, LG Kinetic LED signage offers a bundled software package for buyers, enabling easy application of kinetic motion utilities and eliminating concerns about implementing additional art technology services. The dynamic media façade of the LG Kinetic LED signage is set to mesmerize viewers and satisfy stakeholders alike, demonstrating LG’s commitment to delivering total service that includes space design, installation and post-management of the LED signage, all of which elevate the customer experience and optimize operational efficiency. To learn more about LG’s Kinetic LED signage, visit LG Digital Connect. # # # View the full article

New Comprehensive Laundry Solution Meets Diverse Space and Customer Needs, Offering Powerful Washing Capabilities and User-Friendly Convenience Features SEOUL, Aug. 22, 2024 — LG Electronics (LG) is set to unveil its latest washer at IFA 2024. The new model boasts the company’s state-of-the-art Artificial Intelligence Direct Drive (AI DD) 2.0 technology and Pet Care cycle features, delivering an effective washing performance with a larger and more efficient capacity. Leveraging the company’s advanced low-vibration technology, LG presents its first washer in the 25-inch category, offering the convenience of larger washing loads with an increased drum capacity of up to 16 kilograms.1 In addition to the increased capacity, the new washer the integrates a cutting-edge AI technology that enhances the washer’s performance. At the core of the new washer’s performance is the AI DD 2.0, which utilizes deep learning technology to automatically detect the load weight, fabric softness and soil level of the garments. The washer then uses 6Motion technology to select the optimal washing pattern, reducing fabric damage by 10 percent to help clothing last longer.2 What’s more, pet owners can take advantage of the Pet Care cycle feature, which offers high-temperature washing up to 60 degrees Celsius and four warm water rinse cycles, effectively removing 99 percent of pet odors.3 Furthermore, LG’s new washer streamlines the laundry experience with enhanced performance technology and convenience features. Thanks to TurboWash 360, washing cycles can be reduced to just 39 minutes, while ezDispense technology simplifies the process by determining the necessary amount of detergent for a load. The washer offers a total of up to 39 washing cycles4 and automatically remembers the most frequently used cycles and features to minimize the time spent on setting selection. Users can also access the Cycle List Edit option to customize their preferences based on habits. The washer employs LG’s renowned Inverter DirectDrive Motor, the company’s advanced core component technology, to deliver a quiet performance and enhanced durability. “We are delighted to showcase our new washer and demonstrate how the company’s technologies simplify the washing process with expanded capacity and tailored features,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to introduce advanced AI-based home appliance solutions that meet the needs of diverse spaces and lifestyles, providing enhanced benefits to make daily life more convenient for all.” Visitors to IFA 2024 can experience all of LG’s latest innovations, including the latest washer, at the company’s booth (Hall 18, Messe Berlin) from September 6-10. # # # 1 The washer’s drum capacity is 16 kilograms for the model F0Z9DFP25; actual drum capacity may vary by model. 2 Tested by LG Internal Lab, the AI Wash cycle in the new washer compared 3 kilograms of mixed clothes to the Cotton Cycle of the conventional LG washer. Results may differ depending on clothing and environment. 3 Tested by Intertek in February 2024, the Pet Care cycle reduces 99 percent of pet odors (Trimethylamine, Isovaleraldehyde, Acetic acid, Methyl mercaptan). Results may differ depending on clothing and environment. 4 LG’s new washing machine offers a total of 39 courses, comprising 10 default courses and up to 29 additional customizable courses. View the full article

Company’s Premium Gaming Monitors Deliver the Image Quality and Responsiveness That Professional Gamers Demand SEOUL, Aug. 21, 2024 — LG Electronics (LG) is set to showcase its industry-leading UltraGear gaming monitors at two of Europe’s biggest gaming events this summer: Gamescom 2024 and the League of Legends EMEA Championship (LEC 2024). The company will also be hosting LG Gaming Weeks, a promotional event offering customers in several European countries special discounts on LG UltraGear gaming monitors, and the chance to receive exclusive gifts. Gamescom 2024 LG UltraGear will be operating a brand experience booth at Gamescom 2024, Europe’s largest video game tradeshow, taking place in Cologne, Germany, from August 21 to 25. Attracting around 370,000 participants annually, Gamescom is one of the most significant events on the gaming industry calendar, with game developers and hardware manufacturers from around the world unveil their latest offerings. Visitors to LG UltraGear’s booth will have the opportunity to experience the unmatched immersion delivered by the brand’s stunning OLED gaming monitors. Available in screen sizes of 45-, 39-, 34-, 32- and 27-inches, LG UltraGear OLED gaming monitors feature cutting edge Micro Lens Array Plus (MLA+) technology, are VESA DisplayHDR True Black 400-certified, and boast a peak brightness of 1300 nits. Notably, the 32-inch LG UltraGear OLED gaming monitor (model 32GS95UE) is the world’s first VESA-certified dual-mode display, allowing users to switch seamlessly between 4K UHD 240Hz and FHD 480Hz. LEC 2024 LG UltraGear gaming monitors have also been named the Official Gaming Monitor for the LEC 2024 summer season. At the tournament’s fiercely-contested final rounds in Munich, Germany (August 31 to September 1), the top-ranked teams will be playing for victory using LG UltraGear gaming monitors. Throughout the LEC 2024 finals, LG’s UltraGear gaming monitors will be on show at a pop-up operated by Riot Games, the developer of League of Legends. Located on Odeonsplatz, in the heart of downtown Munich, the pop-up will give visitors the chance to play some of Riot Games’ latest titles on LG’s premium gaming displays. These include the stellar 27-inch LG UltraGear OLED gaming monitor (model 27GS95QE), which provides smooth, responsive gameplay with its 240Hz refresh rate and 0.03ms Gray-to-Gray response time. Gaming fans and curious passersby can drop by the pop-up to see first-hand why LG UltraGear is the preferred choice of many of the world’s top gamers. LG Gaming Weeks Starting in the third week of August, LG Gaming Weeks will present exclusive deals and gifts along with special discounts on UltraGear products that will have gamers from across Europe heading to LG.com. For more information on LG Gaming Weeks, including activity schedules and participating countries, visit LG.com. “We look forward to connecting with Europe’s gaming community through special encounters at these large-scale offline activities of Gamescom 2024 and LEC 2024, as well as LG Gaming Weeks,” said YS Lee, vice president and head of the IT business unit of LG Business Solutions Company. “Through both online and offline events, the LG UltraGear brand will continue to raise its profile by showcasing its impressive OLED gaming monitors at major gaming industry events, and by supporting premier esports tournaments with the best ‘Gear’ around.” # # # View the full article

Driving Business Portfolio Innovation to Maximize the Potential of Key Business Areas and Advance B2B, Platform-Based and Emerging Ventures SEOUL, Aug. 21, 2024 — LG Electronics (LG) is rapidly evolving into a “Smart Life Solution Company” by leveraging its decades of customer insight, manufacturing expertise and technological prowess as a leader in home appliances. As part of its mid- to long-term strategy, “Future Vision 2030,” LG is committed to ongoing transformation and growth. On August 21, LG hosted an investor forum at LG Sciencepark in Seoul, bringing together domestic and international investors and analysts. During the event, CEO William Cho outlined the company’s progress and strategic direction since the announcement of Future Vision 2030 last year, emphasizing key achievements. The forum was also streamed live on LG’s YouTube channel. In addition to CEO William Cho, the event was attended by CFO Kim Chang-tae, CSO Lee Sam-soo and other top executives responsible for key business areas such as heating, ventilation and air conditioning (HVAC), webOS content & services and subscription business. The event aimed to communicate the progress and plans of LG’s mid- to long-term strategy directly to the market, ensuring greater transparency. Following the announcement of the 2030 Future Vision and the shareholders’ meeting, LG continues to engage with the market and stakeholders through direct communication from the CEO and key business leaders, as demonstrated in this investor forum. Under the Future Vision 2030 plan, LG aims to become a “Smart Life Solution Company” by connecting and enhancing customer experiences across various living spaces, including homes, commercial environments, mobility and virtual platforms. To achieve this, the company plans to accelerate the transformation of its business portfolio towards a more future-oriented model. The goal is to achieve the “Triple Seven” targets: a 7 percent average growth rate, 7 percent operating profit and an enterprise multiple (EV/EBITDA) of 7. At the event, LG shared its interim financial progress under Future Vision 2030, revealing an 8 percent increase in revenue, a 6 percent operating profit and a fourfold growth in EV/EBITDA compared to the previous year, based on the first half of this year’s business performance (excluding LG Innotek). “Over the past year, we have been steadily laying the foundation for achieving our future vision, and we take pride in creating ‘structural changes’ and ‘sustainable outcomes’ in various areas,” said CEO Cho. “With strong confidence and a sense of responsibility, we will continue to advance towards our goals.” Four Strategic Directions for Business Portfolio Innovation CEO Cho detailed LG’s approach to business portfolio innovation, focusing on four key directions: maximizing the full potential of existing key businesses, expanding platform-based service models, accelerating the growth of B2B and fostering New-to-LGE businesses. The first direction of maximizing the full potential of current businesses involves a strategy to overcome the limitations of mature core businesses, such as home appliances and TVs. This includes integrating subscription services into its home appliance offerings and expanding direct-to-consumer (D2C) sales channels, providing customers with more choices and enhanced experiences. CEO Cho explained that these efforts are leading to steady growth and profit generation in core businesses, which serve as cash cows for the company. Despite a double-digit decline in the Korean home appliance market, LG’s domestic appliance sales are on the rise, driven by the creation of new demand through subscription services. In addition, overseas home appliance sales have grown more than 1.5 times faster than the market average over the past three years, driven by expanded product and price lines and D2C sales. Second, expanding platform-based service models focuses on leveraging the hundreds of millions of LG products sold worldwide as a platform to generate revenue from content, advertising and services. A prime example is LG Home Entertainment Company’s TV business, which aims to accelerate the webOS advertising and content business with the goal of transforming the company into a media and entertainment platform powerhouse. Since 2018, the annual growth rate of the webOS platform-based advertising and content business has reached 64 percent. In terms of accelerating the growth of B2B businesses, LG is achieving significant results in areas such as vehicle components, HVAC and smart factories. These advancements are closely aligned with market inflection points like digitalization and electrification. LG aims to increase the B2B share of its total revenue to over 45 percent by 2030. The B2B share, which was 27 percent in 2021, has already risen to 35 percent in the first half of this year. LG’s vehicle component solutions business has secured an order backlog exceeding KRW 100 trillion (USD 74 billion), with sales of high-value products like digital cockpits growing rapidly. The company is also expanding its global production footprint to support this growth. In the HVAC sector, LG leads the high-efficiency market with its advanced inverter and heat pump technologies, and it is actively targeting the cooling systems market for AI data centers, where demand is surging. LG also has plans to expand its smart factory business into industries with rising factory automation needs, such as semiconductors, pharmaceuticals, biotechnology and food & beverages. The company continues to invest in promising new business areas that will serve as the foundation for future growth. In the commercial robotics sector, LG is focusing on securing AI-driven, software-defined robotics capabilities. For the electric vehicle charging business, LG is collaborating with leading global partners to seize business opportunities. Portfolio Innovation Yields Emerging Unicorn Ventures LG also highlighted the success and growth potential of key businesses that have become core engines of the company’s future growth, showcasing significant results from its portfolio innovation. “Inspired by the term ‘unicorn’ used to describe ventures valued at over KRW 1 trillion (USD 740 million) in the market, we refer to new business models generating annual sales of over KRW 1 trillion (USD 740 million) as ‘unicorn businesses,’” said CEO Cho. “Our home appliance subscription service surpassed KRW 1 trillion (USD 740 million) in annual sales last year, securing its status as a ‘unicorn business.’ Additionally, several seed businesses, which are expected to become the next unicorns in the near future, are accelerating their growth.” Home Appliance Subscription Business Achieves Unicorn Status LG is pioneering a paradigm shift in the home appliance business by combining services with its home appliances through a subscription model. Unlike traditional product-centric models that generate one-time sales, the subscription model maintains ongoing customer relationships, offering optimized care services post-purchase, thereby generating continuous revenue. Last year, the subscription business achieved KRW 1.134 trillion (approximately USD 840 million) in annual revenue, marking a 33 percent growth over the previous year and securing its place as a unicorn business. This growth is accelerating, with revenue expected to rise by nearly 60 percent this year to exceed KRW 1.8 trillion (USD 1.3 billion). The rapid growth of LG’s home appliance subscription business is driven by its ability to meet diverse customer needs. Customers can lower their initial purchase burden and maintain their appliances in top condition with expert care services for the desired duration, with free services provided during the subscription period. Customer responses highlight the high value of the subscription business, with its share of LG’s domestic home appliance sales rising from 15 percent last year to over 20 percent this year. webOS-Based Advertising & Content Business Set to Become the Next Unicorn LG’s webOS-based advertising and content business leverages millions of devices worldwide as a platform to generate additional revenue streams. This year, revenue is expected to exceed KRW 1 trillion (USD 740 million), a fourfold increase compared to 2021. To sustain this rapid growth, LG is focusing on expanding its customer base, diversifying revenue models and strengthening business capabilities. In platform businesses, the more devices that use the platform, the larger the business scale becomes. LG has sold approximately 220 million smart TVs over the past decade. In addition, LG licenses its webOS to external companies lacking their own operating systems, with non-LG brands having sold over 10 million webOS TVs. The webOS platform is also expanding beyond TVs to include automotive infotainment and smart appliances, with the company securing leading global OEMs as clients for its in-vehicle infotainment systems. LG provides a variety of content via webOS, operating revenue models based on advertising and services. A prime example is LG Channels, a free, ad-supported streaming service offering over 3,800 channels in 29 countries. LG plans to diversify its services into high-growth areas such as gaming, personalized shopping and Transactional Video On Demand. To bolster its webOS platform capabilities, LG plans to invest over KRW 1 trillion (USD 740 million) by 2027. The company will continue collaborating with more than 4,000 global content partners and expand tailored advertising solutions through its data analytics subsidiary, Alphonso. Chiller Business Targets AI Data Center Cooling Market: On Track to Become a Unicorn in Three Years LG’s HVAC business offers a broad portfolio, ranging from residential air conditioners to commercial systems for large buildings, schools, public institutions and industrial facilities. This is one of LG’s fastest-growing core businesses, driven by market trends like decarbonization and electrification. The chiller business, which provides cooling solutions for large buildings, has seen new opportunities as global tech giants increase demand for data centers amid the AI boom. Over the past three years, LG’s chiller business has achieved an average annual growth rate of over 15 percent, with overseas sales more than doubling during the same period. LG plans to leverage its extensive experience in supplying chillers to power plants, data centers and other facilities, along with its high-efficiency core technologies, to actively target the data center cooling market. In addition, LG is preparing to commercialize new solutions, such as liquid immersion cooling, which are gaining traction in the market. “By 2030, 50 Percent of Total Sales and 75 Percent of Operating Profit Will Come from B2B, Platform-Based and New Businesses” To achieve its mid- to long-term goals outlined in Future Vision 2030, LG will consistently drive business portfolio innovation. The company aims to generate 50 percent of total sales and 75 percent of operating profit from three key focus areas: expanding platform-based services, accelerating the growth of B2B and nurturing New-to-LGE businesses. “These goals are rapidly becoming a reality,” said CEO Cho. “We will ensure that LG’s new value proposition is recognized by all stakeholders, securing sustainable growth and profitability over the long term.” # # # * Amounts in Korean won (KRW) are translated into U.S. dollars (USD) at the average rate for the six-month period of the year 2024 — KRW 1,349.55 per USD. 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For the seventh consecutive year, LG served as the exclusive technology partner of CASACOR SP, the Americas’ leading cultural platform for architecture, landscaping, art and interior design. The 37th edition of CASACOR was held in São Paulo, where LG showcased an impressive array of 180 products across 45 inspiring spaces. Reaching record attendance with an estimated 128,000 visitors, CASCOR 2024 was hosted in one of the most important architectural landmarks in the city. Designed 63 years ago by architect David Libeskind, the venue features more than 10,000 square meters of built area. To mark the occasion, over 80 journalists and influencers were invited to Casa Ñe’é LG, the company’s launch event house, which featured the most innovative creations in the market today. Designed by respected architect Nildo José, the 377-square-meter brand space offered a profound reflection on what makes us human. The Né’é in Casa Ñe’é LG is Guarani – a language of the indigenous group of South America (Brazil, Argentina, Paraguay, Uruguay and Bolivia) – meaning “soul,” representing the vital spirit that sustains life and the essence of everything. The hall’s welcoming atmosphere came in large part from the company’s stylish ARTCOOL Gallery air conditioner and expansive screen, which is comprised of four Transparent OLED displays that leverage several million self-illuminating pixels to illustrate the project’s story in unprecedented detail. The living room featured LG OLED M3, the world’s first-ever wireless TV. This stunning 97-inch TV comes with the Zero Connect Box, which wirelessly transmits video and audio signals at 4K 120Hz via a fast Wi-Fi connection. The M3 also boasts LG’s One Wall Design, allowing it to mount flush to the wall for a heightened sense of sophistication. Also on display was the newest LG OLED evo C4, equipped with the AI α9 Gen 7 that significantly enhances performance. In line with LG’s renowned lineup of OLED TVs, this model also features the ultra-slim One Wall Design for a minimalist look and feel. Casa Ñe’é LG was fully equipped with all the essential appliances: LG InstaView Side by Side smart refrigerator with Craft Ice, LG NeoChef microwave with exclusive Scan to Cook feature, LG Studio electric oven and the InstaView stove. Top architect Leticia Nannetti was tasked with designing the laundry room with functionality at its core. She delivered this by beautifully integrating the LG WashTower, a premium appliance that fosters moments of interaction, into the interior design to harmonize with the ambiance, evoke sentimental memories and celebrate diversity. In Isabela Akkari’s healthy café, Flávia Burin and Bruna Monetti of Studio HA sought to answer the question: ‘What ancestors do we want to be?’ With this reflection, the exceptionally talented architects created a space that values beauty and offers hope, using warm shades of pink, fluid forms, fabric ceilings and settings that encourage closeness between people. Led by chef Isabela Akkari, the cafe not only promoted healthy eating but also featured all of LG’s cutting-edge technology. This includes the Smart LG Inverter Inverse Refrigerator, one of the most economical inverse refrigerators on the market; the LG Grill NeoChef microwave, the only microwave with connectivity; and the LG InstaView Stove, which lights up the interior with just two touches. Open to visitors until July 28 at São Paulo’s Conjunto Nacional, Casa Ñe’é LG was a great demonstration of how LG’s innovative products can be incorporated into beautiful spaces, providing technological solutions that make daily life simpler and even more efficient. Contributed by LG Brazil # # # View the full article

Company Joins SBVA’s AI Fund and Continues Efforts to Nurture Future Businesses Through Open Innovation Activities SEOUL, Aug. 19, 2024 — LG Electronics (LG) is making significant investments in startups specializing in artificial intelligence (AI) and deep tech. LG has committed USD 10 million as a key limited partner in the newly established USD 130 million “Alpha Intelligence Fund (AIF)” by SBVA. SBVA will curate a portfolio for AIF by selecting startups with high growth potential in AI, deep tech and robotics. The firm aims to leverage its global networks and resources to support the growth and meaningful achievements of these startups. For over 20 years, SBVA has been investing in global startups, enhancing its expertise in ICT technology and strengthening its international network. By participating in the SBVA fund, LG plans to engage in the sharing of information on rapidly changing innovative technology trends and reflect these global market changes in its management strategies. Through this investment, LG aims to expand cooperation with innovative startups and continue efforts to secure future technologies, ultimately seeking qualitative growth. The company plans to strengthen its networking with leading global companies and startups, discover additional opportunities for strategic investments and secure technological capabilities for future businesses. LG intends to accelerate its transformation into a “Smart Life Solutions” company by securing innovative technologies for its key growth engines, including platform-based service businesses, B2B businesses and other new ventures. The company plans to continue efforts to secure future core technologies and expand its business areas beyond the home to business spaces, mobility and more. Previously, in July, LG acquired an 80 percent stake in Athom, a smart home platform company headquartered in Enschede, Netherlands, and signed a contract to acquire the remaining 20 percent within the next three years. In March, LG invested USD 60 million in Bear Robotics – an AI-based autonomous service robot startup headquartered in Redwood City, Silicon Valley, USA – through a new stock acquisition agreement to acquire a stake in Bear Robotics. In addition, through LG NOVA – the company’s Silicon Valley-based innovation center – LG has been conducting annual contests since 2021 to discover and nurture startups with innovative ideas and support their commercialization, thereby seeking new business opportunities. LG NOVA is particularly focused on building sustainable growth and nurturing systems for future innovative industries such as digital healthcare, clean tech and AI. “By participating in the AIF, we aim to secure AI capabilities through active open innovation activities and strengthen our position within the AI value chain,” said Eugene Yoo, vice president and leader of the Open Innovation Task at LG. “We plan to discover and collaborate with capable startups to explore future business opportunities.” “We will continue to make investments that accelerate technological innovation, leveraging our differentiated technical expertise, global network and investment experience. We plan to maximize the growth potential of these companies by supporting the establishment of joint ventures with startups and major investors, and by promoting collaborative business projects,” said SBVA CEO JP Lee. Meanwhile, SBVA, established as SoftBank Ventures Asia under the SoftBank Group, was acquired last year by The Edgeof, an investment company led by Taizo Son, chairman of the global investment firm Mistletoe, and became independent. SBVA manages assets totaling approximately USD 2 billion AUM and has offices in San Francisco, Israel, Singapore and Seoul. It is investing in over 100 companies. SBVA plans to conduct a second closing within the year to increase the size of the AIF. # # # View the full article

Since CEO William Cho announced the company’s vision of becoming a ‘Smart Life Solutions’ company, LG has made significant changes to various parts of its business and expanded new areas. To celebrate one year since this bold move, the company has launched an advertising campaign showcasing the remarkable progress it has made so far. Titled ‘Connecting Spaces and Future,’ the campaign highlights this vision and demonstrates a strong dedication to innovation, aiming to strengthen its reputation as a leading innovator across various sectors. The campaign features videos showcasing LG’s ongoing transformation into a ‘Smart Life Solutions’ company through an ever-evolving product portfolio. Starting July 27, three videos will be released focusing on its mobility solutions, air solutions and more. This marks the first LG video campaign to focus on the company as a whole since ‘Digitally Yours’ in 2000. The new video content seeks to underscore LG’s mobility solutions and the unique experiences they offer, as well as AI smart home solutions that provide personalized environments, webOS solutions that connect various devices on a single platform, and the core technologies including HVAC solutions that will drive future industries. The mobility solutions video illustrates LG’s efforts to expand home experiences onto the road and deliver unique customer experiences based on three main themes: Transformable, Explorable and Relaxable. It also features the company’s emerging electric vehicle (EV) charging business. The video on its air solutions highlights excellent HVAC technology, including chillers and heat pumps, and a commitment to innovating global solutions that enhance customers’ lives in every space, from residential to commercial. This event is in line with LG’s desire to showcase its innovative efforts beyond the home appliance space. By highlighting other categories and sectors it pioneers, LG aims to resonate with younger audiences and establish a youthful, dynamic brand image. On the first anniversary of the announcement of its ‘Smart Life Solutions’ transformation, LG is expanding its achievements across three new pillars of growth: accelerating B2B (including vehicle components and HVAC), pursuing platform-based services (subscriptions, webOS-based advertising and content, etc.) and exploring new business areas such as EV charging. Notably, after surpassing KRW 10 trillion in sales last year, LG’s vehicle components business carried on in the same form this year by achieving a record-high performance in the second quarter. The company’s commercial HVAC business, which is also growing rapidly, is further diversifying its business portfolio. LG is continuously leveraging its globally competitive HVAC solutions across the entire value chain, from products, technology, production and services, while actively targeting backend industries supporting AI infrastructure, such as data centers. Starting this year, LG launched its smart factory solutions business, integrating AI and digital transformation with the company’s manufacturing and production data. This business undertakes production consulting, develops production methods, equipment and operation systems, and trains production technology personnel. Furthermore, the company expects to secure orders worth approximately KRW 300 billion in supplying smart factory solutions to business clients. Meanwhile, the company is actively expanding its webOS-based advertising and content business from TVs to automotive infotainment, with sales set to exceed KRW 1 trillion this year. LG is accelerating its shift from a traditional product-centric business model to a recurring model that continuously generates revenue through intangible, non-hardware businesses such as subscriptions, content and services. Stay tuned to LG Newsroom to discover LG’s vision in greater detail and get the latest updates on the company’s ongoing transformation into a Smart Life Solutions company. # # # View the full article

LG 1 Extends its Reach to Wider Audience With Premium Free Content and Launch of Rerun Channel in Europe SEOUL, Aug. 14, 2024 — LG Electronics (LG) is set to expand availability of LG 1, the company’s free ad-supported owned and operated channel, to reach a broader audience across Europe. Following a successful launch in the UK and Germany in May, LG 1 will be available later this year in France, Spain and Italy via LG Channels, the company’s exclusive free streaming service. Thanks to notable content partnerships including Lionsgate, Filmrise, NBCUniversal and Fremantle, LG has curated owned-and-operated channels to deliver a wide range of popular and premium content, demonstrating the company’s commitment to elevating the viewing experience for users in European markets. Since its launch in the UK and Germany, LG 1 has rapidly climbed the LG Channels rankings to claim one of the top spots in viewing hours. The channel leads the way with titles such as the exclusive first-window premieres of Paul T. Goldman and Wong & Winchester as well as hit shows Nashville, Boss, Graves, The Royals, Houdini, The Girlfriend Experience, Sliders, Quantum Leap, Twelve Monkeys, New York Undercover, Mutant X, Relic Hunter, Andromeda and Anna Pihl.* Following the success of the recent launch, LG is ensuring that LG viewers don’t miss a thing with the launch of the LG 1 time shifted channel, now live in the UK and Germany, enabling viewers to watch the channel one hour after the original broadcast. LG is also building on the momentum of LG 1 in the UK and Germany by extending the flagship owned-and-operated channel to other regions in Europe, including France, Spain and Italy. The channel will greatly enhance the quality of viewing in these regions with a broader selection of premium content. What’s more, LG Channels has introduced a dedicated Kids & Family tab in the UK, Germany, France, Italy and Spain, allowing families to easily explore channels specifically tailored to children, including Beano TV, Narrative and Wildbrain.* In addition to expanded content in Europe, LG recently launched a curated premium owned-and-operated channel in the US called LG Channels Showcase, which is powered by partnerships with a wide range of film studios such as Amazon MGM Studios, Lionsgate and Sony Pictures Entertainment. LG Channels Showcase also boasts original content such as award-winning series LG Presents: The Rivalries, The Taste of Tennessee and the recently announced Estate of Survival, the company’s first reality competition series, which will be available on LG Channels in more than nine countries, including the U.S., Canada, Australia, Korea and markets in Latin America. The series now also streams on LG Channels Showcase, with two episodes to be released back-to-back weekly. LG is dedicated to elevating the viewing experience for users around the world, expanding investment in partnerships and UI enhancements to deliver a more intuitive and personalized experience that aligns with viewers’ interests. # # # * Titles vary by market. View the full article

New Reality Competition Series Introduces a Smarter Home Lifestyle With LG Electronics, the Most Reliable Line of Home Appliances in the United States SEOUL, August 13, 2024 — LG Electronics (LG) is set to launch its episodic original series, Estate of Survival, on Prime Video via Prime Video Direct in nine countries, including the U.S., Canada, Argentina and Chile1 as well as LG Channels. This brand-new series, which features six exciting episodes, follows the residents of the Estate of Survival mansion as they compete against each other in a variety of challenging missions. By completing these missions, contestants earn home appliances and other items to furnish the spacious abode and, just as importantly, avoid elimination. The last resident standing wins the Estate of Survival ultimate prize: USD $100,000. In Estate of Survival, contestants compete to acquire household goods, including LG ThinQ-enabled appliances. LG’s appliances are designed to provide exceptional customer experiences and deliver the next-level convenience of the company’s smart lifestyle vision – the Zero Labor Home. Trusted by consumers worldwide, LG has been named the most reliable appliance brand in the U.S. by a leading consumer publication.2 “An engaging and highly-entertaining new reality competition show with a unique premise, Estate of Survival is the ideal platform for showcasing the latest lifestyle innovations from LG, America’s most reliable line of home appliances,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. The new series will introduce viewers to a wide range of sophisticated LG home appliances, including the InstaView refrigerator with LG’s exclusive Craft Ice (slow -melting, round ice), the wall oven and induction cooktop range featuring the Scan-to-Cook function, the Smart Top Control Dishwasher with 1-Hour Wash & Dry, QuadWash® Pro, TrueSteam® and Dynamic Heat Dry, the CordZero stick vacuum and the PuriCare air purifier. Once appliances are installed, contestants enjoy a multitude of time-saving benefits, from washing and drying a load of laundry in under two hours with the LG WashCombo All-in-One laundry solution, to faster cooking and clean up with LG ovens’ Scan-to-Cook and EasyClean features. Scan-to-Cook allows users to send the optimal cooking settings for select frozen meals straight to the oven simply by scanning the barcode on the product packaging. Always seeking new ways to make the home appliance customer experience even better, LG developed ThinQ Care, which provides helpful alerts to prevent incorrect appliance usage and smart diagnosis to reduce the need for costly and inconvenient service technician visits. The first two episodes of Estate of Survival will arrive on Prime Video via Prime Video Direct in the U.S. on August 12 and in several other countries soon after. LG TV owners will be able to enjoy the series for free on-demand via LG Channels – the company’s free, premium streaming service – in more than 9 countries, including the U.S., Canada, Mexico and Australia.3 The series will also stream on LG Channels Showcase (Channel #999), LG’s first curated channel featuring fan-favorite movies and LG exclusives. Two episodes will premiere back-to-back weekly on Monday nights, starting Monday, August 12 at 8pm EST. # # # 1 Estate of Survival is set to launch on Prime Video in the following countries: Argentina, Brazil, Canada, Chile, Ecuador, Mexico, Panama, Peru and the U.S. 2 Consumer Reports evaluates the reliability of home appliances, including refrigerators, dishwashers, over-the-range microwaves, ranges, cooktops, wall ovens, washing machines and dryers, based on the failure rate of approximately 528,800 appliances over a five-year period. LG Electronics received the highest score among all manufacturers producing all eight products under evaluation, from 2012 to 2022 in “the most reliable appliances brand”. 3 Estate of Survival will be available to watch on LG Channels in Argentina, Australia, Canada, Chile, Colombia, Republic of Korea, Mexico, Peru and the U.S. View the full article

Imagine a world where every moment is savored and each experience deeply cherished. This life of fulfillment is no longer a distant dream but a reality, thanks to LG’s bold optimism and relentless drive to innovate. The company’s goal is to shape a future where it’s easy to appreciate the smaller things in life and where Life’s Good for everyone, no matter where they live. In line with this dedication to creating a happier, more connected future for all, LG Saudi Arabia organized its first-ever K-POP World Festival on August 3 at JAX District’s Cultural and Art zone in Riyadh. To foster cultural unity and mutual respect, LG invited the nation’s biggest K-pop enthusiasts to promote a special and vibrant cultural exchange between Saudi Arabia and South Korea. The warehouse was packed with excited fans, who created an incredibly energetic atmosphere as each act performed. The local fan base’s devotion to the world’s fastest-growing music genre was demonstrated by the hundreds of people outside who couldn’t get inside, decked out in traditional clothes like hijabs and abayas while singing and dancing to their favorite Korean songs. The festival was a perfect picture of how K-pop has found a special place in Saudi hearts, harmonizing with the local culture. With 30 teams from across Saudi Arabia competing in the preliminaries, the best 10 progressed to the final. After a fiercely contested final showdown, the coveted title was awarded to the Saudi female trio dance group, Everlast, who captivated the audience with a dynamic performance and their undeniable talent. This victory qualifies Everlast for the K-pop festival finals which will be held in Changwon, South Korea, in October. The winners each received a premium LG product, such as an XBOOM speaker, CineBeam Q projector, LG InstaView Refrigerator or LG OLED Posé TV. These high-end prizes, which reflect LG’s dedication to recognizing top talent and promoting technological innovation, were also showcased during the festival to let attendees interact with and experience the company’s latest offerings in person. Under the partnership of the Korean Embassy in Saudi Arabia, the Ministry of Culture of Saudi Arabia, the Saudi Entertainment Academy (SEA) and LG, this vibrant celebration of two unique cultures underscored the strengthening cultural and diplomatic relations between the two nations. For further updates on the company’s ongoing endeavors to foster distinctive cultural exchanges and support innovation across the world, stay tuned to LG Newsroom. # # # View the full article

Home is where the heart is, and it’s also often the best place to start when you’re seeking to make a positive difference in the world. A prime example is the ‘home electrification’ trend, which, in a nutshell, helps drive sustainability by replacing fossil fuel-powered household appliances with cleaner and more efficient electricity-driven ones. Home electrification includes the installation of electric appliances and heating and cooling systems, such as heat pumps, which transfer heat from one place to another by circulating refrigerant. Heat pumps provide the practical benefits of year-round indoor comfort and lower utility bills. When integrated with solar panels and battery storage systems, they take things a step further – empowering homeowners with energy independence and the ability to power their homes during outages. According to a study published in the peer-reviewed scientific journal Joule, electrification could reduce greenhouse gas (GHG) emissions in the residential sector by 36 to 64 percent and cut overall GHG emissions in the U.S. by 5 to 9 percent.1 To accelerate the transition to electrification, many governments are now offering incentives and subsidies, such as those included in the U.S. government’s Inflation Reduction Act, to encourage the adoption of energy-efficient home technologies.2 Electrifying your home with LG brings the compelling advantages of the company’s industry-leading core-tech and extensive lineup of sophisticated, energy-efficient products. LG’s innovative core components, including reliable, high-efficiency motors, ensure unparalleled performance and energy-savings across a variety of home appliances. The company also provides the seamless connectivity and easy energy management with ThinQ Energy, compatible with a comprehensive range of LG appliances and HVAC systems. The LG Home Energy Platform, centering on the Energy Storage System (ESS), optimizes energy usage to prevent waste and emissions, and enables smart control of connected home appliances. Many of LG’s products, which help reduce carbon emissions and enhance energy efficiency, are eligible for rebates. From ENERGY STAR® certified induction cooktops to low energy-consumption, low-emissions HVAC systems, LG offers a diverse array of cutting-edge solutions that can drastically decrease household reliance on fossil fuels and boost efficiency at the same time. Among these are water heaters equipped with heat pumps, and innovative laundry solutions like the impressive WashCombo washer-dryer with Inverter HeatPump. Embracing home electrification is an investment in a cleaner, healthier future. With LG’s energy-efficient appliances and core technologies, you can transform your living space into an all-electric abode – shrinking your energy footprint, minimizing your environmental impact and making a positive difference in the world. To learn more about LG’s solutions with energy efficiency for home electrification, stay tuned to LG Newsroom and White Paper on Home Electrification at LG HVAC Blog. # # # 1 www.cell.com/joule/abstract/S2542-4351(24)00049-7 2www.energy.gov/scep/home-energy-rebates-programs View the full article

Company Expands the High-Efficiency Small-to-Medium Capacity Lineup to Provide Stable Heating Performance to More European Households SEOUL, Aug. 8, 2024 — LG Electronics (LG) is unveiling its all-new Therma V R290 Monobloc 7- and 9-kilowatt (kW) air-to-water heat pumps (AWHP) at IFA 2024 in Berlin, Germany, from September 6-10. Following the successful launch of the large capacity models (12, 14, 16kW) at last year’s IFA, the new Therma V models come with an advanced compressor that unlocks greater efficiency and a more sophisticated design that blends seamlessly into the surroundings. With the mandatory implementation of Nearly-Zero Energy Buildings (NZEB) standards across Europe,1 AWHPs are gaining popularity for their ability to reduce carbon emissions and handle energy supply uncertainties. For new constructions, medium- and small-capacity models are more suitable, making LG’s new 7- and 9 kW models ideal for the European market. Additionally, LG is establishing an Air Solution Research and Development (R&D) Lab in Frankfurt, Germany, to develop high-efficiency heating, ventilation and air conditioning (HVAC) solutions tailored to Europe’s diverse local climates. Highly Efficient Operation Proactively responding to tighter F-gas regulations2 and Europe’s preference shifting from traditional boilers to AWHPs, LG has adopted the R290 refrigerant for its Therma V R290 Monobloc. This natural refrigerant boasts a Global Warming Potential (GWP) of 3, far lower than the refrigerants commonly used in heating solutions. With an energy rating of A+++,3 this advanced solution reduces carbon emissions by up to 79 percent compared to conventional boilers by sourcing its energy from heat in the air.4 Customers upgrading to the Therma V can expect to increase their household energy efficiency significantly.5 The latest Therma V AWHP leverages LG’s advanced compressor to unlock new levels of energy efficiency and performance in colder climates. The lower positioning of the compression process helps ensure a more stable operation and smaller energy bills, while the system enables a water output of up to 75 degrees Celsius, even when it is minus 15 degrees Celsius outside. Courtesy of the all-new compressor, both AWHP models operate at a quiet 49 dB(A) at 7kW and 50 dB(A) at 9kW.6,7 LG’s Shaft Through structure enhances stability and reduces friction, thereby minimizing noise and vibration, particularly during low-load operation. What’s more, the upgraded biomimetic innovations all contribute to the fan’s quiet operation. A More Sophisticated Design Therma V R290 Monobloc features a sleek one-fan design that effortlessly harmonizes with various home designs and building exteriors. The outer casing of LG’s latest AWHP solution uses a sophisticated black tone that complements any color, while the unit’s grille features a distinctive wave pattern and understated dark grey finish. Its compact design allows it to fit under most windows without obstructing the view, making it a practical, aesthetically pleasing addition to any property. Smart and Simple Integration LG’s new AWHPs are designed to seamlessly integrate with various indoor units through simplified installations, enhanced flexibility and customized options – control, hydro and combi units – that cater to different installation environments. The streamlined design guarantees a more efficient, hassle-free set up, while the company’s Building Energy Control (BECON) cloud lets the installer or service partner update its firmware remotely, saving time and effort.8 Additionally, the new models offer easy and convenient control and energy monitoring through LG’s ThinQ, creating an integrated Home Energy Platform with Energy Storage System (ESS). “LG’s latest Therma V R290 Monobloc offers Europeans a broader range of capacity options while delivering enhanced performance and user comfort,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “LG will continue leveraging its differentiated competitiveness in high-efficiency energy technologies and key component solutions to offer a product lineup tailored to regional needs.” Attendees can visit LG’s booth (Hall 18, Messe Berlin) between September 6 and 10, where they can explore the company’s latest energy-efficient innovations for a better life. # # # 1 According to the European Commission, all new buildings in the EU are required to be ‘nearly-zero energy buildings’ since 2020 (energy.ec.europa.eu/topics/energy-efficiency/energy-efficient-buildings/nearly-zero-energy-and-zero-emission-buildings_en). 2 The R290 refrigerant aligns with the revised F-gas regulations, which ban the use of HFC refrigerants with a GWP of 150 or more starting from 2027. 3 Seasonal space heating efficiency rating of A+++ at 35 degrees Celsius LWT and A+++ at 55 degrees Celsius LWT, in accordance with EN 14825 in the European Commission Regulation (EU). 4 This simulation result is based on conditions under average climate & Low temperature (35 degrees Celsius) and may differ from actual values since various assumptions have been used. Carbon emission rates are calculated for space heating only of LG THERMA V R290 Monobloc 9kW. Compared boiler is general condensing boiler irrelevant specific brand and Annual Energy Consumption is assumed to cover same annual heating demand with LG THERMA V R290 Monobloc 9 kW. Annual CO2 emission is simulated based on Annual Energy consumption and the Carbon intensity of the power sector in the EU in 2023 and 56.1 t-CO2/TJ is considered for calculation of CO2 emission of gas boiler. 5 The new Therma V Monobloc boasts a Seasonal Coefficient of Performance (SCOP) up to 5.2. based on conditions under average climate & low temperature (35 degrees Celsius). SCOP is based on EN14825 and actual efficiency may vary depending on specific installation and operating conditions. 6 A noise level of 49-50 dB(A) is generally considered quiet. For reference, a whisper is around 25 dB(A), a normal conversation is about 60 dB(A) and a household refrigerator typically operates at approximately 50 dB(A) (noiseawareness.org/info-center/common-noise-levels/). 7 Actual noise levels may vary depending on the usage environment. 8 Products that form the Home Energy Platform, such as the Energy Storage System, solar panels and Building Energy Control (BECON) clouds, are sold separately. Product availability may differ by region. View the full article

With the Theme of ‘Experience, Affectionate Intelligence Home,’ LG’s IFA Exhibit to Highlight Company’s ‘AI Home’ Vision and AI-Powered Appliances SEOUL, Aug. 7, 2024 — LG Electronics (LG) is inviting consumers from around the globe to Berlin, Germany, to experience its latest AI appliance innovations at IFA 2024, taking place from September 6-10. Under the theme Experience, Affectionate Intelligence Home, the company will present its comprehensive and inspiring vision for the next chapter of the AI home. At LG’s large-scale booth, located in Hall 18 at Messe Berlin, visitors can experience the elevated quality of life made possible by the company’s diverse lineup of AI home solutions. In addition to introducing its newest offerings powered by Affectionate Intelligence, LG will demonstrate its considerable progress in realizing the AI home of the future and reaffirm its strong commitment to leading a new era of AI innovation. Those unable to attend IFA in person can still learn all about LG’s AI home appliance showcase through the LG Booth video, which will be available on the LG Global YouTube channel (www.youtube.com/@LGGlobal) starting September 6. # # # View the full article

As a global corporate citizen, LG has long been committed to shaping a sustainable and equitable future for all. These efforts have not gone unnoticed, with S&P Global recently recognizing the company’s dedication to a greener future in this year’s Sustainability Yearbook. Photo credit: S&P Global The annual S&P Global’s Sustainability Yearbook is based on the S&P Global Corporate Sustainability Assessment (CSA) from the previous year, which comprehensively evaluates each company’s sustainability practices. The CSA has been comparing companies across 62 industries via industry-specific questionnaires for 25 years. LG received high scores in this year’s assessment, particularly in the areas of environment and governance. In the environmental sector, LG achieved perfect scores in resource circularity, including energy, waste and water management, and scored major points for its systematic climate strategy. On July 18, LG attended the 2023 S&P Global Sustainability Awards Ceremony held in Seoul to accept the highly sought-after accolade in person. In the ‘Leisure Equipment & Products and Consumer Electronics Industry category, LG received a score of 71 out of 100, the highest among 109 companies, earning it a place in the prestigious ‘Top 1%’. Out of the 9,400 companies across 62 industries evaluated, only 66 companies made the ‘Top 1%’, and only 6 of them are from South Korea. Since announcing its target in 2019 to achieve net-zero carbon neutrality at the manufacturing stage by 2030, LG has been actively addressing the climate crisis. It became the first domestic appliance company to have its greenhouse gas reduction targets verified by the Science Based Targets initiative (SBTi). In the 2023-2024 Sustainability Report, LG disclosed its greenhouse gas emissions by calculating all 15 scope 3 emission categories. The company is also expanding its use of recycled plastics and developing paper cushioning materials for packaging, aligning with its efforts to accelerate plastic reduction initiatives. Regarding corporate governance, LG’s corporate ethics, innovative management and transparent disclosures have been commended. To foster an environment where every employee worldwide can uphold its corporate ethics, LG has distributed its Code of Ethics and Code of Conduct in over 10 languages globally. This year, it introduced a unified Human Rights Principle to establish a consistent policy across borders, demonstrating the company’s respect for human rights and commitment to international standards. Moreover, following the designation of LG Smart Park in Changwon as a Lighthouse Factory by the World Economic Forum in 2022, the company’s Tennessee plant in the US achieved the same recognition last year, establishing a track record of successful innovative management practices. To realize its Better Life For All vision, LG established six strategic tasks for ESG management last year, focusing on two key areas: the ‘3Cs’ for the planet (carbon neutrality, circularity and clean technology), and the ‘3Ds’ for the people (design for all, decent workplace and diversity & inclusion). To address the ‘3Cs,’ LG has been working on its transition to renewable energy, expanding waste recycling, developing highly efficient products and utilizing more eco-friendly materials. The ‘3Ds’ focus on ensuring the highest standards of safety, health, labor rights and human rights across the entire supply chain, while promoting the recruitment and development of women and people with disabilities, all the while improving the accessibility of its products and services. To honor its commitment to realizing a Better Life for All, LG remains steadfast in its dedication to creating value for society. Recognized globally for its outstanding achievements in ESG management, the company will continue to fulfill its responsibilities and roles in the economic, environmental and social sectors. Stay tuned to LG Newsroom and discover more ways LG is promoting sustainability worldwide. # # # View the full article

LG OLED TV had a rendezvous with Hollywood experts. The meeting took place at Picture Shop, a post-production company located on Sunset Boulevard in Los Angeles. Since its establishment in 2016, Picture Shop has been responsible for the post-production of not only films but also original series for major streaming platforms. Through collaborations with colorists and sound engineers operating primarily in North America and the U.K., Picture Shop has cemented its position as a global leader in the industry. The reason for LG OLED TV’s visit to Picture Shop in the fourth week of May was clear. Professionals in the field no longer limit themselves to theatrical settings. With audiences increasingly seeking comfortable viewing experiences at home, it is essential to ensure that images are refined for television as well. For these experts, LG OLED TV is the ultimate partner. Thanks to its vivid picture quality, supported by “Perfect Black,” many color grading studios already use LG OLED TV as their standard review monitor during post-production. With keen anticipation, colorists Walter Volpatto and John Daro; cinematographer and ASC associate member Tim Kang; Edu Grau, ASC, AEC; cinematographer Christopher Blauveldt; and Amy Vincent, ASC visited Picture Shop to review the new 2024 LG OLED TV. The feature that undoubtedly captured the experts’ attention was “Dynamic Tone Mapping Pro.” This feature allows viewers adjust settings for screen brightness and detail to their preference using the remote control. LG’s proprietary “Affectionate Intelligence” (Affectionate AI) technology identifies the peak luminance of HDR content being played and preserves the brightness within the display’s maximum luminance limit according to the viewer’s preference. This allows viewers to customize the preservation details of the high grayscale (around of highlight), creating the desired picture quality. This way, LG OLED TV not only offers a better viewing environment but also provides the convenience of displaying the desired picture according to the user’s needs. Cinematographer Edu Grau was impressed, noting, “Its precision and adjustability will be a significant benefit for viewers.” Another aspect of the LG OLED TV panel that captivated the attendees was its reduction of light reflection and perfect black. Being a self-emissive display without the need for additional light sources, LG OLED TV maintains contrast under any lighting condition. With each self-lit pixel, the Pixel Dimming technology enables perfect black levels and detailed color expression. Colorist John Daro expressed satisfaction, saying, “I could experience very dark and extreme black,” with cinematographer Tim Kang agreeing, “LG is the best at rendering blacks.” Delighted by the LG OLED TV panels’ ability to display brighter bright areas and darker dark areas, the attendees unanimously remarked, “It’s great to have a TV that allows us to enjoy the visuals as filmmakers intended, right in our homes.” Now, let’s hear from the experts themselves, with interviews with cinematographer Christopher Blauveldt and colorist Walter Volpatto. LG OLED TV: Satisfactorily Expressing Content as Intended by the Creator Interview with Christopher Blauveldt, cinematographer of May December and First Cow How did you feel about attending the roadshow? I gained valuable insights. I was impressed by the many achievements of LG OLED TV, particularly how they addressed the issue of light reflection on the TV screen, which allows viewers to see dark parts of the image clearly. The Dynamic Tone Mapping Pro feature was also outstanding. Overall, LG OLED TV’s ‘perfect black’ enhances screen detail and tone while preserving highlights perfectly, which I appreciated. What did you like about the Dynamic Tone Mapping Pro feature? It’s great because it allows discerning viewers, including filmmakers, to watch content on TV without losing the image’s highlights and maintaining detail even in very bright scenes. I can’t wait to show this to my colleagues and directors I work with. Do you have any recommendations for LG OLED TV settings for viewers watching movies at home? I recommend turning on Filmmaker Mode when watching movies. It kills me to think of someone watching a film in HD mode with High Frame Rate, as it doesn’t properly convey the filmmakers’ intentions. Directors like Martin Scorsese still put a lot of thought into how their work is presented to the world, and so do I. That’s why I’m grateful for Filmmaker Mode. I hope all viewers will click that button to watch movies as the creators intended. Which films would you recommend watching on LG OLED TVs? Experiencing the rich colors and contrast of LG OLED makes me want to watch Wong Kar-wai’s In the Mood for Love. I also recommend Kes by Ken Loach, one of my favorite films, and Ida by Pawel Pawlikowski, which beautifully showcase the sharp contrast unique to black-and-white films, for watching on LG OLED TV. Birth by Jonathan Glazer, shot by cinematographer Harris Savides, ASC, is another film I’ve watched many times in theaters and on TV. It will truly shine on an LG OLED TV screen. LG OLED TV: Home Entertainment with Theater-Quality Viewing Walter Volpatto, colorist for Megalopolis and Star Wars: Episode VIII — The Last Jedi What are the strengths of LG OLED TV that you experienced at the roadshow? One of the issues you might encounter when watching TV in a typical home environment is screen reflections caused by light sources. However, the LG OLED TV panel saw today almost eliminates these reflections, achieving the desired black even in environments with minimal light. This enhances the screen’s detail and contrast without losing color tones. It’s an excellent panel even when direct light is shining on it. If you want a cinematic experience at home but can’t have a full theater setup, LG OLED TV offers the closest experience. I have a 65-inch LG OLED TV, but seeing this makes me want to upgrade to a 90-inch for a more immersive experience. How did the screen look with Dynamic Tone Mapping Pro applied? As a professional, I was impressed with LG OLED TV’s Dynamic Tone Mapping Pro feature. We always think about how to make the screen look more elegant and impressive when the TV’s luminance signal is strong. With the Dynamic Tone Mapping Pro feature, viewers can adjust the screen’s brightness, allowing professionals to place the light exactly where they want it. Is there another feature of LG OLED TV that you recommend for users? Above all, I would recommend using Filmmaker Mode. It ensures the screen is well-calibrated, delivering images as the creators intended. Also, when watching movies on TV, instead of complete darkness, I suggest having a faint light to reduce eye strain. Enjoy LG OLED TV with an 80% dark gray background and a 5.1 surround system. Which films would you recommend watching on LG OLED TVs? I recommend the feature-length documentary Fathom, which I worked on as a colorist. This film follows whale researchers and is like a window overlooking the sea. It would be truly impressive to watch it on an LG OLED TV. For more immersive movie watching experience, visit the LG OLED Movie Club. This story was edited from an editorial feature article published in CINE21 by Nam Sun-Woo with photography by Ha Jin-kyung. # # # View the full article

Company’s Latest Innovation Provides Enhanced Protection Against Screen-Yellowing for Digital Signage Used in Outdoor Environments SEOUL, Aug. 1, 2024 — LG Electronics (LG) is introducing its advanced Anti-Discoloration technology for outdoor digital signage. Verified by respected standards and testing organization, UL Solutions, LG’s new tech helps prevent ‘screen-yellowing,’ a common issue for outdoor digital signage products caused by prolonged exposure to sunlight. This innovative tech simultaneously safeguards display quality and performance stability, ultimately helping extend the lifespan of LG digital signage used in outdoor environments. LG is the first company to achieve UL verification for the display anti-discoloration characteristic technology for digital signage. LG developed a comprehensive testing methodology and defect-evaluation criteria, and UL Solutions independently assessed the product to the criteria in support of LG’s marketing claim. Prior to this, there were no internationally recognized standards or testing methods for measuring a display’s resistance to screen-yellowing. The use of outdoor displays in settings such as drive-thru restaurants, bus stops, schools and sports stadiums has become commonplace in recent years and is steadily increasing across a variety of B2B sectors. However, prolonged exposure to sunlight can cause the screens of these versatile display products to turn a yellowish color over time. LG’s Anti-Discoloration technology helps address this issue, reinforcing the quality and durability of the company’s outdoor digital signage solutions. LG developed its protective technology to provide better value to B2B customers utilizing digital signage in outdoor environments. The company’s research indicated that customers were having to replace their outdoor signage products at a faster rate and experiencing service interruptions due to persistent discoloration issues. To address these pain points, LG’s outdoor displays with Anti-Discoloration technology also incorporate advanced thermal solutions and panel materials for added reliability, even in the toughest of conditions. UL Verified product incorporating Anti-Discoloration technology has already been implemented in several of the latest LG high-brightness outdoor signage products, with plans to expand its application to a wider range of solutions in the future. “Our UL Verification of products with Anti-Discoloration technology actively reinforces the performance and quality of our digital signage products,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Business Solutions Company. “Through targeted research and development programs, we will continue to identify and resolve any inconveniences that detract from the overall LG digital signage experience, thereby continuously enhancing customer satisfaction and trust.” To learn more about LG’s digital signage solutions with Anti-Discoloration technology, please visit www.lg-informationdisplay.com/product/digital-signage/high-brightness. # # # View the full article

With art’s innate ability to inspire and transform our perceptions on life, LG has long championed its intersection with the most cutting-edge technology. This commitment led to the launch of the LG OLED ART project, which showcases vibrant digital canvases that celebrate the beauty of art through millions of self-illuminating pixels. This initiative has already recreated several masterpieces from world-renowned artists and fostered collaborations with some of the most distinctive contemporary artists on Earth. In line with this initiative, LG Vietnam recently kicked off ‘The Future Becomes Now’ digital art exhibition on the first floor of Lotte Mall West Lake. This exhibition plunges visitors into the latest OLED masterpieces, highlighting a decade-long commitment to pioneering OLED technology. To curate one of the most interactive and multi-sensory art experiences the nation has ever seen, LG Vietnam collaborated with the skilled Vietnamese visual artists of Fustic Studio. The result is an immersive art gallery experience that guides visitors on a journey through the interconnectedness of all things, from the harmonious cycles of nature to the universe and technology. The artworks on display are being showcased on a massive canvas comprised of six expansive LG OLED TVs. Visitors can even add to each artwork’s beauty through interactive hand gestures inspired by LG OLED evo M4’s revolutionary Zero Connect technology. With cameras in front of the TV and a system behind tracking visitors’ movements, guests can create and interact with the artwork on the screen. One of the exhibition’s focal points is its multi-sensory experience space, which reflects a contemporary trend in art viewing that seamlessly integrates sound, materials and light. Visitors can fully immerse themselves in a futuristic vision where technology and digital data harmonize with nature and the universe. Fustic Studio drew much of its inspiration from LG’s dedication to pushing technological boundaries and enriching user experiences, particularly through the breathtaking beauty of LG’s OLED masterpieces. The exhibition also gives visitors the opportunity to explore the company’s newest OLED TVs, which come with comprehensive upgrades designed to meet consumers’ entertainment needs by excelling in four key areas: freedom, intelligence, immersion and style. In the “Beyond Freedom” zone, visitors can experience the world’s first wireless 4K 144Hz OLED TV, the LG OLED evo M4. This model uses the Zero Connect Box to eliminate clutter from wires and peripheral devices, giving home designers the freedom to install their TV wherever they choose. LG has also enhanced the user experience by applying the latest α (Alpha) 11 AI processor to its new OLED evo M4 and G4 series, enabling them to go “Beyond Intelligence.” This upgrade delivers four times faster AI performance, 70 percent enhanced graphics performance and 30 percent faster processing speeds compared to the previous generation. In addition, the 2024 LG OLED TV lineup promises to take users “Beyond Immersion” with screen sizes ranging from 48 to 83 inches. Even LG’s largest OLED TVs retain that trademark ultra-thin design, exuding luxury and making any living space sleeker and more stylish. The exhibition also introduced products that go “Beyond Style,” including the new LG Object Posé and LG StanbyME with various improvements. Among them, the newest Posé model uses a new OLED evo display as well as the latest Alpha 9 AI Gen 7 processor. The LG X Fustic Studio art exhibition highlights the close relationship between art and technology through truly inspiring works. Stay tuned to LG Newsroom to discover more initiatives that showcase LG’s latest innovations in uniquely captivating ways. Contributed by LG Vietnam # # # View the full article

LG is committed to enhancing daily life through the synergy of art and technology, infusing each product lineup with equal measures of innovation and design. Even appliances primarily focused on functionality are now crafted with an eye for design versatility, as exemplified by the company’s high-performance air conditioners. At the end of June, LG Poland unveiled its latest ARTCOOL and DUALCOOL air conditioners at a special event held at Warsaw’s Grand Theatre and National Opera. This presentation highlighted the unique blend of advanced technology and sophisticated aesthetics that define these air conditioners. This event showcased LG’s most visually striking air conditioners to date, offering ballet and opera enthusiasts a chance to experience firsthand how modern technology and art can create a new level of appreciation for both realms. As the venue is home to the Polish National Ballet, the presentation featured a photograph exhibition by Ewa Krasucka, an artist who has dedicated more than two decades to capturing the beauty of dance. Krasucka’s stunning images of ballet dancers in elegant poses were displayed throughout the venue, blending harmoniously with the theatre’s sophisticated interior and LG’s air conditioners. Photo credits: Polish National Opera LG’s energy-efficient ARTCOOL Gallery air conditioners are distinguished by their design, which seeks to complement the space instead of disturbing it. The LG ARTCOOL Gallery LCD mode features a screen that display images and receive photos from smartphones, while the photo version allows users to showcase their favorite artwork, adding a personalize touch to their space. LG ARTCOOL air conditioners not only deliver comfortable room conditions and high energy efficiency, but they also introduce new design elements to home interiors, as demonstrated by the visualizations created by Paweł Jurkiewicz Studio alongside Adriana Ponikiewska of adpo studio. Photo credits: Paweł Jurkiewicz, Adrianna Ponikiewska “My dedicated tenement interior presents the aesthetic values of the LG ARTCOOL Gallery air conditioner. Its ambiance was curated to show how even technical elements, like an air conditioner, can blend into a classic apartment with ease,” said interior designer Paweł Jurkiewicz. “Thanks to its technical properties, the air conditioner can hang as low as 150 centimeters above the floor, like a picture frame, which served as the inspiration for the LG ARTCOOL Gallery model. A typically masked device has become a decorative element, giving designers the freedom to choose its perfect location. On one hand, the air conditioner promises efficient operation, while on the other, users need not worry about it visually disturbing the décor’s harmony.” Photo credits: Paweł Jurkiewicz, Adrianna Ponikiewska LG consistently demonstrates that its products combine innovation with premium design, offering solutions that enrich and facilitate consumers’ everyday lives to ensure ‘Life’s Good.’ For more stories on how the company is redefining the design of home appliances, whether they’re in clear view or not, please visit LG Newsroom. Contributed by LG Poland # # # View the full article