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A Joint Effort Between LG and Top Research Universities, Consortium to Accelerate the Development of Next-Generation Heat Pump and Establish Industry Standards SEOUL, Sep. 24, 2024 — LG Electronics (LG) is hosting the first-ever meeting of the Global Heat Pump Consortium in Seoul, South Korea, from September 23-26. A cooperative venture between LG and a growing number of international universities, the consortium is focused on developing new, more efficient heat pump technologies, including solutions designed to handle harsh climatic conditions. The event brings together LG personnel and academics from participating universities to introduce heat pump technologies and discuss industry-academia projects being conducted by each of the consortium’s regional clusters. The Global Heat Pump Consortium comprises LG-led heat pump R&D consortiums established in Alaska, USA (November 2023) and in Oslo, Norway and Harbin, China (June and August of 2024, respectively). The consortium also includes a South Korean cluster, with LG working collaboratively with respected universities in Seoul and Busan to drive heating, ventilation and air conditioning (HVAC) innovation. On the first day of the event, LG introduced key heat pump technologies and products from its industry-leading lineup of high-efficiency HVAC solutions. Each regional consortium then provided an update on its specific research tasks and shared its current progress in evaluating high-performance heat pump tech for challenging climates. The inaugural meeting of the global consortium is also offering attendees valuable learning opportunities, with seminars and discussions on topics, including the latest HVAC industry and market trends, and future technologies for region-specific heat pump solutions. Through cooperating with universities known for their top-tier HVAC research programs, LG is strengthening its own R&D capabilities and accelerating the development of the next generation of heat pumps. The company anticipates that the groundbreaking work being carried out by the consortium will also help strengthen its competitiveness in the global heating and cooling solutions market. Internationally, the demand for high-efficiency, low-carbon-emission heat pumps is rapidly increasing, in large part due to the worldwide electrification and decarbonization trends. Solidifying its status as a technology leader and responsible corporate citizen, LG is leveraging its cutting-edge heat pump technology to deliver region-specific heating and cooling solutions for the North American, European and Asian HVAC markets. At an investor forum in August, LG highlighted “B2B acceleration” as one of its four key strategies for business portfolio innovation. The HVAC business, a major component of the company’s diverse B2B portfolio, has become a market leader based on the strength of its advanced, highly-efficient core technologies, such as inverter compressors, heat exchangers and AI engines. Around the globe, LG is enhancing the capabilities of its HVAC business through creating locally complete systems encompassing R&D, sales, manufacturing and maintenance. In addition, the company currently operates five Air Solution Research Labs – with facilities located in Korea, North America, Europe and India – and has a network of HVAC academies spanning 43 countries and training over 30,000 engineers annually. “We are committed to accelerating our HVAC business, with heat pump innovation as the cornerstone of our vision,” said James Lee, head of the Air Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “Through the Global Heat Pump Consortium, we aim to lead the HVAC industry with decarbonization solutions aligned with the global electrification trend.” # # # View the full article

Platform Now Supports 180Hz VRR for Seamless, Smooth Gaming Experience SEOUL, Sep. 24, 2024 — LG Electronics (LG) announces that its webOS Hub platform is now available for third-party gaming monitors. This expansion follows the company’s previous rollout of the webOS Hub platform to third-party smart TVs and smart monitors, addressing the increasing trend of gaming monitors and smart monitors being equipped with OTT streaming services. The new platform features, customized for gaming monitors, include VRR 180Hz, providing gamers with an optimal environment free from stuttering or tearing. The platform also maximizes user convenience with various connectivity options, including wired and wireless keyboards and mouse, DisplayPort and USB-C type. Additionally, the Game Dashboard and Game Optimizer allow users to easily configure the optimal settings for each game. The Game card app provides easy access to content, including cloud games. On top of the new gaming features, the webOS Hub also continues to provide a comprehensive entertainment experience through streaming services and LG Channels. It also offers convenient music listening through the Card App Home Hub & Music and useful features optimized for document handling or video conferencing, accessible via the Home Office card app. The latest webOS Hub features are expected to be made available first on Acer’s upcoming Nitro GS272U M QHD 180Hz gaming monitor, with more partners to adopt the platform in the near future. By offering high refresh rates, VRR, diverse connectivity, rich content, easy document handling and a wide range of options, webOS Hub platform provides an exceptional user experience that will help expand platform usage on third-party smart monitors and gaming monitors. # # # View the full article

Widely recognized by artists as the ultimate digital canvas, LG OLED continues to push the boundaries of artistic exploration and inspiration through art installations that defy convention. While LG OLED captivates art enthusiasts globally through its visionary artist collaborations, the dynamic and unique artistic spirit of Seoul remains a key source of the company’s inspiration. Aligning with this sentiment, Seoul Art Week, which recently held a series of art festivities that included world-famous Frieze Seoul, provided the opportune moment to demonstrate its profound dedication to Korea’s vibrant cultural landscape. As Frieze Seoul’s official headline partner for the second consecutive year, LG captured the hearts of art aficionados worldwide with a collaborative exhibition, Suh Se Ok X LG OLED: Reimagined by Suh Do Ho, Shaped by Suh Eul Ho, that honored the creative legacy of Suh Se Ok, the late Korean abstract ink painter revered for his exquisite brushwork and poignant human forms. As a heartfelt homage to a true master of his craft, this exhibition reunited Suh with his two sons, artist Suh Do Ho and architect Suh Eul Ho, for a touching reimagination of his iconic masterpieces through the creative lens of his kin. To ensure the Suh brothers had all the tools required to create something befitting their father, LG provided its transparent OLED TVs as a groundbreaking artistic medium that can explore the infinite possibilities and depth of ink painting in a whole new dimension. Acclaimed installation artist Suh Do Ho brought his father’s Circle of Life and Wayfarer artworks to life through distinctive animated shorts, with a stunning installation comprised of eight transparent OLED TVs serving as a mesmerizing backdrop. The ethereal, lucid screens created the illusion of a floating canvas to curate a captivating, multi-dimensional experience that seamlessly blended physical and digital mediums. On the other hand, Architect Suh Eul Ho took creative rein as the exhibition’s spatial designer. Leveraging the pristine images of LG OLED and the dynamic possibilities of transparent displays, he was able to meticulously arrange the artworks to form one cohesive, awe-inspiring experience. This way, visitors could fully appreciate the individual layers of each piece while admiring an expansive view of the space’s ever-shifting landscape. For the first time in its long history of collaborations with artists, LG’s innovative transparent OLED TVs became an integral part of the artwork. These cutting-edge screens, which are unrivalled when it comes to harmonizing original artworks with their digital reinterpretations, blend timeless legacy with creative innovation like no other can. In addition to the seamless fusion of art and technology on show at Frieze Seoul, LG reinforced its commitment to Seoul’s art scene by sponsoring several more events during Seoul Art Week. At the K11 Moon Party, which celebrated Korea’s Moon Festival and debuted the K11 Art Foundation’s first generative art exhibition Lunar Water, LG’s state-of-the-art OLED screens illuminated the city with immersive visual experiences that accentuate the digital artworks on display. Poignantly intersecting cultural tradition and modern artistic expression, artists a’strict, Tyler Hobbs and Cheng Ran shared their unique interpretations of the moon and its mysteries: a’strict’s Waterfall — Sands presented a majestic visual representation of a cascading waterfall; Tyler Hobbs pioneering NFTs Fidenza #575 and #938 explored the union of digital and analogue art; and Cheng Ran first-ever generative artwork, Self-miracle, presented a reimagined version of his film, In Course of the Miraculous. Meanwhile, LG’s dazzling OLED displays highlighted the full potential of featured works, with the moon’s magic seemingly descending to Earth in an unforgettable way. In support of another cultural initiative held during Seoul Art Week, LG’s OLED screens were once again transformed into digital canvases, this time for the National Museum of Modern and Contemporary Art’s (MMCA) Connecting Bodies exhibition, the first of many projects to be undertaken under LG’s three-year partnership with the museum. Exploring the concepts of connectivity and the digital evolution of our physical forms, this exhibition utilized LG OLED’s unmatched visuals to showcase immersive, interactive installations that respond in unique ways to movement and touch. Through groundbreaking technology, this unique exhibition ushers in a new era of art – an age where boundaries between the physical and digital worlds blend seamlessly through new creative mediums. Although Seoul Art Week may have come to a successful close, the LG OLED ART journey, as well as the creative possibilities of LG’s cutting-edge screens, continue to live on to inspire and astound the masses throughout 2024 and beyond. To follow every step of this journey, stay tuned to LG Newsroom. # # # View the full article

New Program Connects LG, Strategic Partners and Startups to Ignite Collaboration and Development of Innovative Ideas for a Better Future SANTA CLARA, Calif., Sept. 19, 2024 — LG Electronics today announced the launch of the LG NOVA Partner Alliance Program – a platform that brings together corporate partners and startups for cross-industry collaborations, technology and business development, and commercial partnerships to catalyze the growth of innovations for the future. Spearheaded by LG NOVA, LG Electronics’ North America Innovation Center, the Program extends the success of LG NOVA’s mission to co-create new ventures with startups to its corporate partners with the goal to encourage exponential growth of new innovations in the market by creating more pathways for innovative ideas to flourish at a greater rate. Joining the Partner Alliance Program at launch are Fujitsu Research of America, Hyundai CRADLE, IBM, Mayo Clinic Innovation Exchange, Niantic and the West Virginia Department of Economic Development. These organizations have all signed on to work with LG NOVA and its extensive startup ecosystem to generate and explore new concepts; develop, test and validate those concepts; and collaborate on innovative product solutions or even co-create new businesses. Additional partners will be added to the Partner Alliance Program in the coming months. “The new Partner Alliance Program aligns with our core mission to collaborate and create an eco-system for startups to thrive and ensure that the innovations today become the market-leading solutions of tomorrow,” said Dr. Sokwoo Rhee, corporate executive vice president for Innovation, LG Electronics and head of LG NOVA. Kevin Chong, LG NOVA’s head of corporate and business development, said, “This program is a win-win for all parties, including LG, as we continue to explore new ideas for business co-creation. The growth of new ideas and cross-industry collaboration will help the markets move forward faster towards a better future that benefits all of us, businesses, people and the planet.” In bringing on corporate partners to its Program, LG NOVA is helping to create more opportunities for startups to find quintessential industry partners that will help it reach commercial success at a larger level, Chong explained. For the corporate partners, finding innovative startups to work with will help them address new market opportunities, extend their businesses into new areas and better address the changing needs of their customers. The Partner Alliance Program will leverage the resources of LG Electronics existing business units while also tapping into the pipeline of startups and resources available through the LG NOVA’s Mission for the Future initiative – a broad umbrella of programs designed around engaging with the entire innovation ecosystem to explore ideas on creating a better future through collaboration and tech innovations. LG NOVA and the newly announced partners in the Partner Alliance Program plan to share more about their goals and vision for this program at the 2024 LG NOVA InnoFest, Sept. 25-26, at the Palace of Fine Arts in San Francisco, Calif. LG NOVA’s annual InnoFest conference unites business leaders, innovators and investors to collaborate on solutions for a better future, this year, under the theme of “Lighting the Halo of Innovation,” inspiring attendees to focus on impactful co-creation and bold ideas. For more information about this year’s event visit innofest.lgnova.com/. ### View the full article

Companies to Offer Comprehensive Package of Digital Office Solutions and Services Designed to Boost Productivity and Deliver Better User Experiences SEOUL, Sep. 19, 2024 — LG Electronics (LG) has signed a memorandum of understanding (MOU) with Ricoh, a global leader in workplace solutions, to collaborate on digital transformation solutions for modern office environments. The two companies will jointly drive sales and marketing activities for their collaborative efforts and will look to explore further business opportunities in the future. This strategic partnership is expected to strengthen LG’s position in the global B2B market. Ricoh, headquartered in Tokyo, Japan, and with locations in approximately 200 countries worldwide, supports the hybrid workforces of its customers across the globe through a broad range of solutions, from managed workplace services to document management and intelligence process automation, in addition to printers and copiers. As part of the new agreement, Ricoh will pair select offerings with LG’s premium digital signage products and various other B2B solutions. The combination of products and services from two of the industry’s most respected names will deliver an elevated user experience and exceptional customer value. According to a survey conducted by Market Research Future, a leading market research company based in India, the global digital workplace solutions market is expected to grow from about USD 33.7 billion in 2023 to USD 90.5 billion by 2030, with a compound annual growth rate (CAGR) of 15 percent. LG, which has identified the B2B sector as a key driver of business growth, aims to expand its presence within the sector and to increase its B2B sales to around 45 percent of total sales (from all business divisions) by 2030. The company is continuously expanding its B2B portfolio and is highly proactive in exploring new, high-potential business areas. “This global strategic partnership allows us to combine LG’s advanced displays with Ricoh’s communication services, delivering enhanced workplace experience solutions to customers,” said Takahiro Irisa, senior corporate officer and president of the Ricoh Digital Services Business Unit at Ricoh Company, Ltd. “The pairing of Ricoh’s workplace solutions with LG’s advanced display products will deliver impressive value to customers and further establish LG as one of the most trusted providers of integrated solutions in the B2B market,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Business Solutions Company. “LG will continue to pursue strategic partnerships with innovative global companies to create customized solutions for today’s business environment.” For more information, visit LG Digital Connect. # # # View the full article

2024 is a special milestone for LG Electronics in Australia and New Zealand, raising a glass to 30 incredible years of innovation, happy customers and serious growth. From humble beginnings as Lucky Goldstar back in 1994, LG Electronics Australia and New Zealand has come a long way, now established as a global consumer technology powerhouse, all thanks to the amazing support of customers and staff. From 24 staff members in 1994 to over 300 today, the LG Electronics Australia and New Zealand team dedication has been pivotal to the company’s growth. Driven by innovation, LG’s 30-year journey has been packed with world-firsts and innovations across various industries. From IT products such as UltraWide and curved monitors that revolutionized the gaming industry, to the lightest laptop that made working on-the-go a breeze, and the smallest projector that turned any room into a home theater. And let’s not forget about LG TVs. LG’s leadership in OLED technology has brought breathtaking picture quality that delivers vibrant colors and perfect blacks. We’ve also been busy in the kitchen with the InstaView fridges that let you peek inside without opening the door, while UVnano technology brings a whole new level of hygiene to the home. And who could forget about our game changing TwinWash and WashTower designs that have made laundry day a whole lot easier. At a celebratory event for LG employees, LG staff were brought together to reminisce about the company’s incredible 30-year journey in Australia and New Zealand. With a mission to make life better through technology, LG’s Life’s Good mantra – which originated in Australia in 1999 – perfectly captures the Aussie spirit, and the reinvigorated brand promise in “Life’s Good with Optimism,” showcases how positivity can help in embracing a brighter, more positive future. The 30th anniversary celebration was a time to reflect on past achievements and look forward to the future with optimism. To commemorate three decades of success, LG organized a special event in Australia and New Zealand with activities designed to bring Life’s Good with Optimism amongst their employees to life. This included a video photo booth where staff could record messages and stories about what they’re feeling optimistic about. These personal reflections, focused on driving positivity among employees, were shared on social media with the hashtags #LifesGood and #OptimismYourFeed. As a customer-focused brand, LG is a passionate champion of optimism. This celebration encouraged employees to participate in the global “Optimism your feed” social movement to infuse positivity across our social media feeds and create positive changes by being intentional with our activities both online and in the real world. Overall, the 30th anniversary celebrations underscored LG’s dedication to fostering a culture of optimism and innovation in Australia and New Zealand, a physical example of actively bringing to life LG’s brand promise of Life’s Good. Contributed by LG Australia # # # View the full article

Between September 6-10, LG showcased its diverse range of AI-powered home solutions, opening a new chapter of intelligent home living at its IFA 2024 booth. Under the theme of Experience, Affectionate Intelligence (AI) Home, the company presented its unique, AI-inspired vision of future living to visitors from around the world. Designed in collaboration with Korean science fiction author Kim Cho-yeop, the expansive booth featured diverse experience zones curated to demonstrate how the company’s AI can be embedded into home life to elevate lifestyles in intelligent and distinctive ways. Upon entering Hall 18 of Messe Berlin, visitors were greeted by the AI Home Gate, a massive LED media wall displaying the journey of LG AI, from the birth of LG’s AI Agent, FURON, to how it communicates with the world and enriches daily life. After gaining a solid understanding of what Affectionate Intelligence is all about, visitors could explore how it makes everyday life more simple and convenient. Divided into several distinct lifestyle spaces, LG’s booth showcased how natural conversations with ThinQ ON, LG’s Affectionate Intelligence Home Hub, can help manage every aspect of daily routines. The first lifestyle space, “Second Youth Home,” showcased a new and more active lifestyle for retirees. The digital signage on the wall visualized how ThinQ ON customizes and takes care of home appliances depending on the user. For example, after recognizing certain phrases like “tennis lesson” on the user’s calendar, ThinQ ON automatically sets the washer and dryer to its “Activewear course” via Smart Pairing. LG’s latest washing machine, announced at IFA 2024, employs AI DD technology to intelligently minimize water and energy usage based on each load. It also features Easy Control technology, which automatically selects cycles according to usage patterns and user preferences for maximum convenience. The second lifestyle space, named “Smart Green Home,” showcased the ideal abode for families passionate about the environment and energy conservation. Among the many power-saving solutions on display, LG’s AI-enhanced Energy Storage System (ESS) analyzes energy usage patterns and weather forecasts to adjust its mode according to various conditions. Another highlight was the Therma V R290 Monobloc air-to-water heat pump. With these devices – both inside and outside the home, connected to ThinQ ON – LG AI optimizes household energy usage in real-time and reduces energy bills by intelligently managing the power consumption of every connected device. The next lifestyle space was the “Affectionate Home,” designed with children and pets in mind. It featured the company’s Self-Driving AI Home Hub, which can move freely around the home and interact with children through conversation. Its multi-modal sensing combines voice, sound and image recognition to change its expression according to various emotions, allowing it to respond to different situations with appropriate etiquette. The hub can move from room to room and control connected appliances and IoT devices, constantly making sure the environment is optimized for the little ones. Not just a hub for home appliances, LG AI is an Affectionate Intelligence storyteller that boasts a deep level of emotional depth and understanding, enabling it to communicate and interact with users effectively. Through generative AI, the Self-Driving AI Home Hub can develop stories based on images drawn by the user, ensuring a unique bedtime story every night. The next room demonstrated how LG appliances optimize the environment for pets and their owners. Once temperature and humidity sensors detect indoor air conditions, the LG DUALCOOL air conditioner can achieve the perfect temperature with airflow customized to suit the environment and personal preferences. This zone also featured the AeroCat, a purifier designed specifically for cats. As every cat owner knows, cats love to sleep on devices and appliances. With this in mind, LG AeroCat can detect when a pet sits on top of it, stopping operation to provide a quiet place for a nap. And since weight can be an important indicator of heath, the AeroCat’s built-in weight sensor tracks the pet’s weight and alerts owners of any unusual changes via the ThinQ app. “Delightful Home,” the final lifestyle space on display, presented a perfect setting for inviting and entertaining family and friends through a shared love of food. This zone highlighted LG AI’s ability to make cooking easier and quicker, with ThinQ ON providing menu recommendations and step-by-step instructions for numerous delicious dishes. Visitors could even learn some new skills by watching the “AI Talking Cooking Show,” a live cooking demonstration by chef Kristof Mulack, a culinary master who knows the best ways to customize LG’s AI appliances. To let visitors focus on the technology that makes all these lifestyle spaces possible, the company also set up the “LG Affectionate Intelligence” zone. This area effectively illustrated the connectivity and expandability of the Matter-certified LG ThinQ ON, engineered to help users manage their entire smart home with a single device. LG also shined a light on its AI legacy with a special “AI to the Core” space. Using a transparent OLED display, the company explained how its Core Tech has evolved into LG AI core tech. This lineup includes revolutionary AI DD and AI DUAL Inverter, both of which employ AI to enhance performance and deliver more precise control, resulting in new and improved levels of customer care and user experiences. The final zone by LG was none other than the “Sustainability Lounge,” which provided visitors with an overview of the company’s latest efforts to promote sustainable living. Here, visitors could relax while learning more about LG’s ESG activities, including its use of recycled plastics in select products. LG’s booth at IFA 2024 successfully delivered an insightful window into the LG AI Home. Stay tuned to LG Newsroom to explore how LG AI can enrich daily life in the new era of AI. # # # View the full article

In its mission to share the message of Life’s Good, LG launched the global “Optimism Your Feed” campaign earlier this year to infuse more positivity into the social media experience. To further ignite optimism worldwide, LG Vietnam officially released a brand music video titled “An Optimism Universe.” The video features Phương Mỹ Chi, a famous Vietnamese singer and an ambassador for LG Vietnam’s local campaign. The song is a reimagined version of “A Universe with You (Vu Tru Co Anh),” Phương Mỹ Chi’s hit track which captivated the country’s youth on social media. Now, as the sound of LG Vietnam’s latest campaign, “Power of Z – Spread out the Optimism,” HIT music producer DTAP has remixed the melody with trendy and upbeat elements while retaining the original’s distinctive Vietnamese traditional folk elements. With relatable and meaningful lyrics, the song encourages Vietnamese youth to live in the moment and enjoy every aspect of their lives. The music video takes viewers on a journey across iconic landmarks of major Vietnamese cities, inspiring the younger generation to explore everything the country has to offer. Vibrant red hues and dynamic motion graphics jump across the screen for a visually stimulating experience that encourages viewers to join hands in creating a better future from the simple joys of life. In the video, LG Vietnam’s Gen Z ambassador also extends an invitation to tour Another Saigon by LG, a unique space where visitors can experience LG’s most innovative technology through exciting activities. “An Optimism Universe” delighted listeners from the moment of release, reaching an impressive 1 million views on YouTube within just 24 hours. The momentum continued, culminating in a total of 18 million views across all platforms in a mere 10 days. This theme song debuted at the Uni-tour of Saigon University in Ho Chi Minh City and the National Economics University in Hanoi, where approximately 3,000 students were met with a fun-filled playground of colorful experience zones organized by LG Vietnam. The first space, the Optimism Melody zone, presented students with the opportunity to express themselves through karaoke, enhanced by hands-on experiences with the LG StanbyME and StanbyME GO. Nearby, the Optimistic Hints of Tarots zone invited students to discover a unique, positive message revealed with a touch on the LG StanbyME screen. Students could share their event experience at the Capture Optimistic Moments zone to receive an optimistic framed photo, while the exhibition space at the Wall of Optimism zone showcased the students’ creative ideas to spread optimism to their friends, relatives and the community. In an effort to expand the reach of the Life’s Good brand mission, LG Vietnam also aimed to make a tangible difference in the community with practical support. Enriching cultural life and improving education in rural areas, the company joined hands with the Green Summer 2024 Campaign, an annual event organized by the Vietnam Student Association. Launched in 1997, the campaign provides students with leadership opportunities in social initiatives, including building roads, bridges and charity houses, as well as participating in educational programs to eliminate illiteracy and improve digital competency. LG Vietnam donated 27 LG TVs to the Green Summer campaign this year, nine of which were specifically designated for a community housing project in Dak Nong province. The remaining 18 LG TVs were given to remote schools to provide better teaching and learning conditions for both teachers and students. Vietnam’s “Power of Z – Spread out the Optimism” campaign reaffirms LG’s commitment to connecting with the younger generation and encouraging young people to approach life with an optimistic attitude, create a positive impact on the community and contribute to a better future for all. To spread the message to a wider audience, people can also share positive moments from their daily lives as part of LG Vietnam’s social media challenge with the hashtags #LifesGood, #TíchCựcLanToả and #NụCườiLanXa. Additionally, LG employees participated in a tree planting activity at Ho Chi Minh City University of Technology for the campaign, contributing to a greener learning environment for students. LG actively promotes activities and initiatives that create a better life for Vietnamese people through the power of Life’s Good. Through this local campaign, LG Vietnam hopes to spread more joy and happiness, inspiring a brighter future for all. Contributed by LG Vietnam # # # View the full article

The global market for smart home technology is experiencing unprecedented growth, due in no small part to the rapid advancements in artificial intelligence (AI). Boasting the ability to learn from people’s device-usage patterns and preferences, AI-powered home solutions can provide highly personalized experiences tailored to each customer’s unique needs. LG is at the forefront of this trend, setting new standards and creating new possibilities and value with its advanced AI technology. Earlier this year, the company redefined AI as “Affectionate Intelligence,” emphasizing its commitment to creating empathetic and caring AI that delivers unique customer experiences. At IFA 2024, LG unveiled its vision for the future of home living under the theme “Experience, Affectionate Intelligence Home.” The company’s Berlin showcase highlighted how AI can transform everyday life by anticipating and meeting customers’ needs in a variety of different situations and scenarios. IFA 2024 saw the debut of LG’s latest AI Home solutions, designed to bring the convenience and freedom of the “Zero Labor Home.” Offering far more than just simplified device control and connectivity, Affectionate Intelligence introduces empathy and care to the smart home environment, enhancing customers’ quality of life in myriad ways. Central to LG’s vision is LG ThinQ ON, an AI hub that seamlessly orchestrates the operation of all smart devices in the home. Through ThinQ ON and innovations such as the LG Self-Driving AI Home Hub, LG’s booth gave IFA attendees an opportunity to see firsthand how AI can help create a comfortable and connected home experience. Individually and collectively, the company’s innovations exemplify the concept of Affectionate Intelligence, where AI not only responds to commands but also understands and evolves to meet changing needs. Firstly, LG AI Home provides “Conversational Interactions,” allowing users to control home appliances and Internet of Things (IoT) devices with voice commands alone. The brain of LG AI Home is the company’s generative AI agent, FURON, which integrates advanced large language models (LLMs) such as OpenAI’s GPT-4 Omni. FURON combines learning and contextual understanding with real-time spatial sensing and user lifestyle data to optimize the home environment for each user. As an example of how this works in practice, if a user says, “Hi LG, I’m going to sleep. Please turn off any devices that are still running,” the AI Home Hub will assess the situation and respond accordingly, such as offering to turn off the dryer if it has nearly finished its cycle. The hub can also tailor the environment for a good night’s sleep by playing the user’s preferred relaxation music and dimming the lights. Additionally, FURON learns user preferences for different device settings, remembering and applying them at the appropriate times for personalized comfort and convenience. Designed with flexibility, FURON can incorporate additional LLMs to evolve with new technological developments. LG AI Home also offers an “Upgradability” feature, allowing users to upgrade their existing appliances into AI-powered devices, delivering the convenience and comfort of LG AI Home while saving them the expense of buying newer models. For example, connecting a non-AI TV and an occupancy sensor to ThinQ ON allows LG’s intelligent system to pause content when the user leaves the room and resume it upon return. Similarly, connecting an air conditioner and a sensor enables automatic adjustment of airflow strength and direction based on the user’s position within the room. LG has been at the forefront of smart appliance innovation since 2011 when it added Wi-Fi modules to its home appliances. Continuing its leadership, the company introduced ThinQ UP, leveraging on-device AI chips and appliance-specific operating systems for feature upgrades and peak operational performance. These customer-centric innovations enable conventional appliances to “evolve” into AI-powered ones, improving daily life and solidifying LG’s leadership in AI home solutions. Finally, LG AI Home offers “Extensive Connectivity” with various global brands’ appliances and IoT devices, working smoothly with all kinds of apps, including calendars, transportation services and online shopping platforms. Users can effortlessly manage their schedules, control household devices and receive real-time updates for a more personalized and connected home experience. LG is continuing to expand the LG AI Home ecosystem. Through its acquisition of smart home company Athom, LG has ensured that ThinQ ON can connect with over 50,000 devices and IoT appliances and is compatible with more than 1,000 third-party apps. This presents users with a wider range of smart home solutions and services to choose from, giving them the freedom to create the convenient home lifestyle they’ve always dreamed of. While LG’s AI solutions work in perfect harmony to help realize the company’s Zero Labor Home vision – where household chores are automated, and people have more time to relax and enjoy life – the LG Shield security system vigilantly protects customer data around the clock. A leader in AI home solutions, LG will continue to push the boundaries of customer-centric innovation. Before the end of this year, LG plans to introduce IoT devices, including motion and light sensors, air quality sensors, temperature and humidity sensors, and smart plugs, all designed to integrate perfectly with ThinQ ON. Customers will be able to purchase an AI Home package featuring these new devices with professional installation by qualified technicians. In addition, ThinQ ON will add support for the Athom ecosystem, allowing users to connect their AI home to an even more extensive array of products and services from other brands. LG’s Affectionate Intelligence will soon extend beyond the home, connecting different spaces in people’s lives, from cars to commercial environments such as hotels and offices. The company is committed to creating a sustainable future where its intelligent and caring AI technology is always there, working autonomously and proactively to enhance every experience. By Lyu Jae-cheol, President of LG Electronics Home Appliance & Air Solution Company # # # View the full article

Companies to Jointly Develop Total Solutions for Virtual Production and XR Studios SEOUL, Sep. 9, 2024 — LG Electronics (LG) announces it has acquired a stake in Mo-Sys Engineering (Mo-Sys), a market leading developer of virtual production solutions and camera robotics. The strategic seed investment and partnership will expand LG’s capabilities in the virtual production and broadcasting technology segments, enabling it to deliver a more comprehensive lineup of sophisticated hardware- and software-based solutions. Formerly the exclusive province of the movie industry, virtual production studios are becoming increasingly popular with TV broadcasters, and with corporations and educational institutions seeking to create their own content in house. Employing a wide array of advanced technologies, including large-scale LED screens, camera tracking, LED controllers and media servers, virtual production stages have brought a new dimension – and a raft of new possibilities – to the art of visual storytelling. Renowned for its industry-leading display technology, LG has already established itself in this growing segment, providing its Micro LED and LED screens for both virtual reality (VR) studios and extended reality (XR) stages. Through its newly-signed strategic partnership with Mo-Sys, LG will be able to offer a fuller range of solutions for virtual production and XR studios. As part of the agreement, the two companies will be able to seamlessly support customers who choose to combine LG’s LED displays and controllers with Mo-Sys’s XR products and systems to create a total solution for XR. “We’re excited by this new partnership, and by the unique value we’ll be able to deliver to customers through combining LG’s mastery of display technology with Mo-Sys’s expertise in virtual production solutions,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Business Solutions Company. “LG will continue to pursue collaboration with partners to strengthen its capabilities as a provider of B2B solutions and innovative experiences.” Michael Geissler, CEO of Mo-Sys Engineering, commented, “We are delighted to have LG’s support as we continue to innovate in the field of next-generation virtual production technology. Their investment will enable us to enhance our R&D efforts, drive sustainability, and create more efficient production solutions.” LG virtual production solutions will be on show at the International Broadcasting Convention (IBC) 2024 in Amsterdam, the Netherlands (September 13-16). For more information, visit LG Digital Connect. # # # View the full article

Over the last few decades, football has fully embraced technology in various ways. From wearable smart tech that acquires player data during games to goal line technology that ensures every legitimate goal is given, innovation has changed the way we play the beautiful game – and now how we experience it. In this spirit, LG Spain has teamed up with European giants Atlético de Madrid, a storied Spanish fútbol club with a passionate global fan base and rich legacy dating back to 1903, to deliver its cutting-edge signage products and technological innovations. As an official sponsor of Atlético de Madrid for the next two seasons, LG Spain will install its LED signage throughout the magnificent Estadio Cívitas Metropolitano. The ellipse-shaped ribbon LED poised to adorn the stadium’s roof will not only deliver an immersive visual experience to fans, but also become one of the stadium’s most iconic design elements. Measuring 2,000 meters with mesh LED materials and a luminance of 7,500cd/m², this “sky ribbon” display is ready to captivate over 70,000 fans every week with its mesmerizing 360-degree visual effect. At the entrance, four rounded outdoor LEDs will be installed, while a 45-square-meter LED banner display will welcome fans with LG’s exceptionally bright and high-resolution display technology. In addition, tunnel LED screens will be added to the wall and arches in the players’ tunnel to build anticipation and immersion as the players step out onto the pitch. To ensure that this sponsorship transcends the pitch, LG Spain will support the club’s Ciudad del Deporte project, a state-of-the-art sports city expected to be completed by 2026 in collaboration with the local government. To this end, LG Spain aims to help modernize the sports city’s facilities through the wide implementation of its latest digital signage solutions. This partnership underscores the confidence of Atlético de Madrid in LG’s display technologies, as this is not the first time they crossed paths. Back in 2017, LG Spain installed LED signage with a total size of 755-square-meter across its 88,000-square-meter stadium. This means its loyal fans are well aware of LG’s ability to vividly bring the match to life again with clear match replays and immersive club-related content. “LG is the perfect partner to enhance the stadium experience for all spectators visiting the Cívitas Metropolitano,” said Óscar Mayo, director of Revenue and Operations at Atlético de Madrid. “Thanks to this new project, our stadium and future sports city will benefit from high-level display technology, exciting our fans that come from all around the world to see us play while setting a new technological standard.” LG has a track record of installing highly impressive digital signage installations in arenas across Europe, including London’s iconic Wembley Stadium and ultra-modern Tottenham Hotspur Stadium, Germany’s Deutsche Bank Park Stadium and Finland’s Nokia Arena. These installations helped deliver unforgettable match experiences for millions of spectators, which drives LG to bring the exceptional visual experience to more arenas across the world. To learn more about LG LED displays that are transforming the world of sports and beyond, visit LG Digital Connect. # # # View the full article

Seamlessly Integrating Customer and Spatial Experiences, Company’s “Affectionate Intelligence Home” Presents an AI Home Lifestyle of Curated Comfort and Convenience SEOUL, Sep. 5, 2024 — LG Electronics (LG) is set to unveil its vision for future living at IFA 2024, showcasing a complete range of AI home solutions for every need and lifestyle under the theme of “Experience, Affectionate Intelligence (AI) Home.” Central to LG’s Affectionate Intelligence Home is LG ThinQ ON, an advanced AI home hub designed to deliver comfort and convenience tailored to individual preferences. ThinQ ON seamlessly integrates with LG’s latest AI appliances, forming the core of the LG AI Home Solution. This system is driven by Affectionate Intelligence, LG’s empathetic and caring AI technology. As the AI Home Solution learns more about users’ routines, preferences and behaviors over time, it creates a personalized spatial experience, delivering unmatched customer value and bringing greater ease to everyday life. The first thing visitors to the LG booth at IFA 2024 will encounter is the AI Home Gate, an immersive LED media wall that visually communicates how LG AI is deployed within the AI Home to elevate customer lifestyles. Visitors will get to experience LG’s sophisticated generative AI technology through the ThinQ ON hub once they pass through the AI Home Gate. ThinQ ON understands natural language, allowing users to control a wide range of appliances, Internet of Things (IoT) devices, and services with conversational voice commands. LG’s AI hub facilitates a truly personalized AI home lifestyle, managing everything from lifestyle services to helping kids get a good night’s sleep. Intelligently Personalized AI Home Lifestyles for Every Generation, Family and Pet The Second Youth Home exemplifies LG’s commitment to enhancing the lives of the elderly by easing household chores and enriching leisure activities. Powered by ThinQ ON, this space highlights how conversational voice-recognition and seamless coordination of home appliances – for example, automatically setting the dryer to “Activewear course” once the washing machine finishes a workload – simplify home management. The AI hub can also provide voice briefings to keep users informed of what’s going on, relieve stress by offering guidance for tasks such as booking a taxi, and estimate travel time to the selected destinations. In the Affectionate Home zone, the focus is on AI solutions designed to help families care, especially for children and pets. The Self-Driving AI Home Hub, capable of controlling AI appliances and IoT sensors, adjusts device settings and environmental conditions to meet children’s needs. For example, it can activate Sleep Mode at bedtime, dimming lights and adding a starlight effect to help kids drift off to sleep. Additionally, the hub supports learning by using generative AI to create stories from children’s drawings. For easier pet care, LG’s AI Home Solution manages connected appliances and devices to maintain fresh air and clean floors. Air-quality sensors intelligently control the LG PuriCare Alpha Pet Double air purifier, while temperature and humidity sensors manage the DUALCOOL air conditioner, automatically adjusting mode and air flow to suit current conditions. The robot vacuum autonomously cleans the floor once after pets leave, ensuring a more pleasant living space. Additionally, the Affectionate Home zone introduces a brand-new home appliance made especially for cats (and their owners). The innovative LG AeroCat combines a cat bed with an air purifier to offer a comfortable resting spot for cats and a fresher atmosphere for their human companions. In the Delightful Home zone, ThinQ ON takes center stage in creating a more convenient culinary experience by engaging with visitors and providing personalized recipe recommendations as well as nutritional analysis. Visitors can also enjoy live cooking demonstrations, such as the “AI Talking Cooking Show,” savor the delicious dishes prepared by LG’s AI ovens with built-in cameras, and see how the InstaView with MoodUP refrigerator enhances the ambiance. Next up is the Smart Green Home, a self-sustaining abode featuring high-efficiency appliances, including the advanced Therma V R290 Monobloc air-to-water heat pump and state-of-the-art heating, ventilation, and air conditioning (HVAC) system. LG AI optimizes household energy usage in real time, adjusting device settings and schedules in accordance with users’ lifestyles and routines, while accounting for fluctuations in electricity rates. ThinQ ON also helps reduce household energy costs by intelligently managing the power consumption of all connected devices. Innovating the AI Home Ecosystem and Key Technologies with LG AI The LG Affectionate Intelligence zone showcases the scalability of LG’s Affectionate Intelligence with ThinQ ON at its core. Utilizing LG’s own generative AI technology and advanced security solutions, ThinQ ON acts as the central hub of diverse IoT ecosystems enhanced by a range of LG’s IoT sensors and devices. These include motion and light sensors, temperature and humidity sensors and smart buttons, all providing real-time spatial information for personalized, AI-driven home services. The zone also highlights how LG’s open AI ecosystem integrates third-party services to enrich the customer experience and demonstrates the versatility of IoT sensors that can even connect non-AI appliances to the AI Home system. The exhibit underscores the scalability of LG’s AI solutions, giving visitors a real sense of the intelligent and responsive living environment LG is creating. What’s more, the LG Affectionate Intelligence zone illustrates how ThinQ ON serves as the home’s central hub, working in complete harmony with LG’s ThinQ UP and ThinQ app, and a wide variety of services and solutions. This creates an exceptionally personalized experience and fosters a continuously-growing AI home ecosystem. Finally, the AI to the Core zone highlights the cutting-edge innovation of LG’s AI Core-Tech, including the AI DD and the AI DUAL Inverter. The integration of LG’s latest AI solutions with industry-leading core technologies delivers more precise control, improved energy efficiency and enhanced personalization. “Our Affectionate Intelligence Home solutions at IFA 2024 will enable customers to experience the ease of the Zero Labor Home, where they can enjoy a life free from mundane household chores,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to lead the AI home era with our Affectionate Intelligence solutions and state-of-the-art core technologies.” Visitors to LG’s booth (Hall 18, Messe Berlin) at IFA 2024 from September 6-10 can discover the unprecedented customizability and convenience of the company’s latest Affectionate Intelligence Home solutions. # # # View the full article

Company Invites IFA Attendees to Make the Moment Last With Its Portable Projector, LG CineBeam Q SEOUL, Sep. 4, 2024 — LG Electronics (LG) is poised to make a significant impact at IFA 2024 in Berlin, Germany (September 6-10) with the European debut of its powerhouse 4K mini projector, the LG CineBeam Q (model HU710PB). Ready to impress visitors at LG’s expansive booth at Messe Berlin, the CineBeam Q boasts a unique, minimalist design, outstanding image quality and a host of advanced features. The booth will also feature a special photo zone where visitors can take photos against a backdrop featuring stunning visuals projected by the CineBeam Q and receive an exclusive gift to make the moment last. First unveiled at CES 2024 in January, the LG CineBeam Q continues to earn praise from consumers and the media for its stellar performance, convenient functionality and striking, modern appearance. Among the many accolades it has received is a ‘Top Choice 2024’ nod from AVS Forum, a trusted review site and one of the world’s largest online forums for home theater and AV aficionados. The HU710PB distinguishes itself from other projectors on the market with its instantly recognizable and highly portable design. Integrating a unique 360-degree rotatable handle that doubles as a stand, the LG CineBeam Q delivers crisp 4K UHD (3,840 x 2,160) resolution images on a cinematic scale (up to 120 inches). It also boasts a superb 450,000:1 contrast ratio and 154 percent coverage of the DCI-P3 color gamut, providing vibrant colors, deep blacks and exceptional viewing experiences, day or night. Additionally, the LG CineBeam Q features Auto Screen Adjustment,1 which automatically fine-tunes focus, keystone and screen-alignment for hassle-free setup and a precisely-calibrated image in various environments. Equipped with the intuitive-to-use LG webOS platform, the HU710PB presents easy access to popular streaming services including Netflix, Disney+, Amazon Prime Video and YouTube,2 giving users a wealth of great content choices without the need to connect to an external device. For more viewing options, the LG CineBeam Q lets users effortlessly stream and mirror content from their smart devices via AirPlay 2 and ScreenShare.3 Along with premium picture quality and intuitive configuration and control, the company’s unique 4K projector blends in seamlessly with almost any home décor thanks to its clean, minimalist design. In addition to showcasing the CineBeam Q at IFA, LG is raising awareness of its mini projector and its many advantages, including its versatility and suitability for diverse living environments, with a social media campaign featuring around 100 influencers. The campaign highlights various uses of the CineBeam Q, showcasing how it fits into home décor and tech setups for single households, families and couples, as well as its applications in premium living, sports viewing and art exhibitions. Visitors can experience the LG CineBeam Q projector firsthand – and receive exclusive, free gifts – at LG’s booth in Hall 18 at Messe Berlin throughout IFA 2024. # # # 1 Auto Screen Adjustment may not work properly if the distance between the projector and the screen exceeds 2 meters, or the angle of placement is over 25 degrees. 2 Many streaming apps available on webOS require a paid subscription. Support for specific streaming apps may vary by country. 3 Available when the device is connected to the Internet via cable or Wi-Fi network. View the full article

Company Announces Integration of Latest Intel Core Ultra Processor in the LG gram Lineup at Intel Launch Event, Marking Giant Leap Forward for Personal Computing SEOUL, Sep. 4, 2024 — LG Electronics (LG) is excited to announce that its newest LG gram laptop featuring the Intel® Core Ultra processor (Series 2) will be showcased at the Intel Core Ultra Global Launch Event from September 3-8. Renowned for its powerful performance and ultra-lightweight design, the LG gram series now integrates advanced AI capabilities powered by the latest Intel® Core Ultra processor. The LG gram 16 Pro, the first model to feature these new Intel processors, will be unveiled before its release at the end of 2024. As the first on-device AI laptop from the LG gram series, it offers up to an impressive 48 neural processing unit (NPU) tera operations per second (TOPS), setting a new standard for AI PCs and providing the exceptional performance required for Copilot experiences.* Powered by the latest Intel® Core Ultra processor, the LG gram 16 Pro is now more efficient thanks to advanced AI functionalities such as productivity assistants, text and image creation and collaboration tools. What’s more, its extended battery life helps users handle tasks without worry. The Intel® Core Ultra processor (Series 2) AI processor, which is three times more powerful than its predecessor, enhances a PC’s AI performance dramatically. With up to 48 NPU TOPS and up to 67 GPU TOPS, this next-gen processor offers up to 120 total platform TOPS to unlock new levels of productivity while maximizing user convenience. The new LG gram offers a smoother user experience, since the Intel® Core Ultra processor is optimized for Windows PCs. “Together with LG, we are bringing to market the next generation of AI PCs that offer incredible performance, power efficiency and security capabilities for consumers. The LG gram 16 is a great example of an ultra-lightweight AI PC, powered by the all-new Intel® Core Ultra processor, that delivers an outstanding and seamless experience for creators, working professionals and everyday users. We’re thrilled for people to experience the wide-ranging benefits these AI PCs can enable,” said Michelle Johnston Holthaus, Intel executive vice president and general manager, Client Computing Group. “Building on LG gram’s renowned ultra-lightweight design and powerful functionality, our newest model integrates Intel’s exceptional AI technology to push the boundaries of on-device AI laptops,” said YS Lee, vice president and head of the IT business unit of LG Business Solutions Company. “The enhanced performance and productivity offered by the latest Intel® Core Ultra processor is poised to enrich the LG gram user experience with AI, ushering in a new era of on-device AI laptops.” In line with the company’s AI vision of “Affectionate Intelligence,” an approach that seeks to understand customer needs and deliver differentiated experiences that go beyond traditional AI, LG plans to add more AI processor models to its gram lineup following the introduction of the LG gram 16 Pro with Intel® Core Ultra processors (Series 2). # # # * Rolling out gradually in preview within the latest update to Windows 11 in select global markets. Timing of availability varies by device and market. Learn more here: aka.ms/WindowsAIFeatures. View the full article

Company’s PAX West Booth Showcases webOS Gaming Capabilities and Innovative Gaming Solutions SEOUL, Sep. 3, 2024 — LG Electronics (LG) showcased its gaming technologies on its webOS platform at PAX West, the largest gaming event in the U.S. Visitors explored LG’s webOS Gaming capabilities on LG smart devices, including its critically acclaimed lineup of LG OLED TVs, at LG’s PAX West Booth (2301) at the Seattle Convention Center in the Arch Building. Delivering unparalleled experiences to its users, LG is setting a new standard in gaming excellence with its innovative webOS Gaming technology. LG’s debut at PAX West marks the beginning of the company’s journey to establish itself as a leading gaming platform, dedicated to enhancing and elevating the gaming experience. The experiences visitors were able to explore at the LG booth include: webOS Gaming Zone: What Gamers Need, All in One Place Supporting over 4,000 high-fidelity games through cloud gaming and over 500 casual games that offer fun and unique experiences – all playable with just LG’s Magic Remote – attendees watched webOS Gaming come to life with a preview of new and upcoming game titles. AAA Gaming Zone: No Console, No PC LG has teamed up with NVIDIA GeForce NOW, Blacknut and Amazon Luna to showcase how its webOS Gaming platform simplifies access to cloud gaming services and supports the latest and most popular AAA games. Booth visitors can enjoy popular titles such as Star Wars Outlaws, Cyberpunk 2077, Black Myth: Wukong, Cuphead and more. Casual Gaming Zone: No Hassle, More Fun Featuring fan-favorites like Overcooked! 2, plus Cut The Rope and Thief Puzzle in partnership with Famobi, the Casual Gaming Zone allowed PAX West attendees to play through a diverse selection of hyper-causal games designed for easy and fun gameplay. Visitors discovered webOS Gaming supports a variety of casual games on LG’s lifestyle devices like the StanbyME and StanbyME Go. Visitors could also find more on webOS Gaming’s support for touch-based casual games for automobiles with the capability of cross-device compatibility. Developer’s Playground Zone: Your Games, Your Rules Providing an environment that allows for the development of interactive games, the developer’s playground presented webOS Gaming as the all-in-one, go-to developer platform taking advantage of webRTC Camera, in-app advertising and purchasing methods, Motion and Voice API, plus highlighting its support for development software like FlutterTM and HTML5. With webOS Gaming, developers can connect to gaming peripherals such as gamepad, keyboard, mouse, haptic suit and more. New gaming services are regularly launched on LG TVs, such as the upcoming NowCafe, a new genre of audience participation app from now.gg that will be available on LG TVs via cloud gaming. # # # View the full article

Partnership to Enhance Company’s High-performance Heat Pump Solutions for Cold Climates, Lay Groundwork for the Development of Next-generation Technologies SEOUL, Sep. 3, 2024 — LG Electronics (LG) is completing its global R&D triangle with the establishment of the Chinese Consortium for Advanced Heat Pump Research (CCAHR) in Harbin. The consortium, which joins existing LG-led initiatives in North America and Europe, will develop next-generation core technologies for heating, ventilation and air conditioning (HVAC) solutions capable of providing strong, dependable performance in extreme cold conditions. To mark the official launch of CCAHR, LG held a signing ceremony on August 31 (local time) at Harbin Institute of Technology in Harbin, China. Prominent members of the consortium include the Harbin Institute of Technology (HIT), Shanghai Jiao Tong University (SJTU) and Xi’an Jiao Tong University (XJTU), all of which are actively researching HVAC technologies and systems designed for cold climates. The consortium will operate new research facilities in Harbin and Mohe City to develop strong and reliable HVAC solutions, helping LG to deliver products customized to local needs, and strengthen its presence in the Chinese market. Harbin, known for its harsh winter conditions, and Mohe, where temperatures can drop to below minus 50 degrees Celsius, provide ideal settings for advancing LG’s research into heat pump technologies that can maintain high efficiency in severely cold climates. CCHAR will conduct tests on the company’s HVAC solutions, including residential air conditioners, at two facilities: a university-owned building at the Harbin Institute of Technology campus, and a residential site in Mohe. The consortium will gather comprehensive operational data to improve the heating performance, energy efficiency and overall reliability of LG’s HVAC products. CCAHR is a significant addition to LG’s growing international program of heat pump R&D collaboration, complementing LG-led consortiums established in Korea and the U.S. last November, and in Europe this June. With its trio of consortiums, LG has built a robust R&D infrastructure spanning North America, Europe and Asia, and will be able to develop technologies suited to the unique demands of each region’s climatic and housing conditions. The R&D triangle will play a major role in further solidifying the company’s global leadership in HVAC technology. Moreover, during a recent CEO-led investor forum, LG outlined four key strategies for business portfolio innovation, including the acceleration of its B2B capabilities – particularly in the area of HVAC. By leveraging its advanced inverter, heat pump and chiller technologies, LG aims to lead the market in high-efficiency HVAC solutions, while actively targeting the growing demand for cooling systems, especially in AI data centers. Additionally, in key markets, LG’s HVAC business is establishing a locally self-sufficient operation system encompassing the in-house production of core components and the creation of production bases optimized for regional supply. This system, which covers everything from R&D to sales and maintenance, greatly enhances LG’s B2B capabilities and is expected to support meaningful long-term growth. “We are committed to developing next-generation heat pump technologies tailored to diverse climates,” said James Lee, head of the Air Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “Through our R&D initiatives, we will strengthen our ability to provide differentiated solutions for each region, and reinforce our product and technology leadership in the global HVAC market.” # # # View the full article

Company’s Latest Appliances for the European Market Deliver Outstanding Performance With Impressive Energy Savings SEOUL, Sep. 2 2024 — At IFA 2024, LG Electronics (LG) is set to unveil its latest lineup of home appliances boasting industry-leading energy efficiency. Designed in response to the European Union’s ongoing efforts to achieve carbon neutrality by 2050, and aligned with the REPowerEU plan to reduce EU member countries’ dependency on fossil fuels, the new appliances leverage LG’s advanced core technologies to provide superb performance with reduced power consumption. Industry-Leading Energy Efficiency with AI-Enhanced Laundry Solutions LG’s latest washing machine and dryer set new standards for energy efficiency. The washing machine is able to perform a new drum motion that helps deliver clean laundry while minimizing the energy consumption of its Artificial Intelligence Direct Drive (AI DD) motor. The washer intelligently adjusts the motor’s RPM in real-time, contributing to the appliance’s impressive A-55 percent energy rating1 and preventing laundry from tangling or twisting. Additionally, LG’s new washing machine comes with a Microplastic Care cycle that reduces the shedding of microplastics from laundry,2 as well as the ezDispense feature, which automatically dispenses the right amount of detergent for each load. Meanwhile, the efficient, new dryer has an A+++-26 percent energy rating.3 Both of LG’s latest laundry appliances are equipped with AI-driven innovations; the washing machine’s AI DD motor and AI Wash feature offer enhanced fabric-sensing capabilities and strong performance, while the dryer’s AI Dry provides accurate moisture detection and optimal drying for a range of different materials and laundry items. The washing machine can also automatically set cycle and temperature options based on usage patterns and change the order in which cycles are displayed on the control panel (according to usage-frequency) for a more convenient user experience. Refrigerators with High Efficiency and Premium Design Offering the lowest energy consumption of any refrigerator currently on the market, the new LG bottom-freezer refrigerator has an A-25 percent energy rating4 and brings style to the kitchen with its premium flat door design. In addition, the new model generates only 29dB during operation for a more peaceful kitchen environment. To give European customers greater choice, LG is expanding its line of highly efficient refrigerators, introducing a large capacity side-by-side model5 in addition to the new bottom-freezer. The new side-by-side refrigerator offers convenient features, such as the company’s unique Craft Ice spherical-ice maker, and easy hygiene management with UVnano technology. Convenient and Efficient Kitchen Solution Along with A++ energy efficiency,6 LG’s new 60-centimeter (24-inch) built-in InstaView oven presents a variety of cutting-edge features and AI technologies to elevate the culinary experience. The oven provides a total of 80 Auto Cook modes, and, with Gourmet AI, can identify the dish being cooked through its built-in camera, and automatically select the appropriate cooking mode from a database of 30 recipes. Making life in the kitchen that much easier, LG’s InstaView technology lets users check on their meal’s progress without even having to open the door, helping to preserve the temperature inside the oven and prevent energy waste. Incorporating the company’s power-saving Inverter Direct Drive Motor, the new LG QuadWash dishwasher has an energy efficiency rating of A-20 percent.7 The dishwasher also enhances convenience with its Side Rack and 3rd Rack options, offering users the loading flexibility to accommodate a variety of different kitchenware. “LG’s latest appliances meet growing European demand for energy efficient home solutions while simultaneously delivering superior performance and a more convenient life,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to leverage our advanced core technologies, including inverter and component solutions, to deliver an expanded lineup of appliances with industry-leading energy efficiency.” Visitors to LG’s booth (Hall 18, Messe Berlin) at IFA 2024 from September 6-10 can explore the company’s latest high-efficiency products for a more sustainable life. # # # 1 55 percent lower than to the minimum threshold of energy efficiency class A in the Energy Efficiency Index, as defined by EU Regulation 2019/2014. 2 Tested by Intertek in July 2023. Comparing the Microplastic Care cycle and Mixed Fabric cycle of model F4Y7EYPBW by measuring the amount of microplastics filtered through a 20㎛ filter when washing a 3kg of load (100 percent polyester training jacket). Results may differ depending on the clothing washed and the usage environment. 3 26 percent lower than the minimum threshold of energy efficiency class A+++ in the Energy Efficiency Index, as defined by EU Regulation 392/2012, when set to Eco program. 4 25 percent lower than the minimum threshold for the A energy efficiency class in the Energy Efficiency Index, according to EU Regulation 2019/2016. 5 GSLE91EVAB is the European market’s first energy B-grade model within the category of side-by-side refrigerators with ice and water dispensers, based on Gfk market data from 13 EU countries, as of August 2024. 6 Based on energy efficiency tests on household electric cooking appliances, conducted in accordance with International Electrotechnical Commission (IEC) 60350-1 standard and energy efficiency class and index according to EU Regulation 65/2014. LG InstaView Oven’s energy consumption per cycle is 0.51kWh when set to fan-forced convection mode. 7 Based on household dishwasher Energy Efficiency Index according to EU Regulation 2019/2017. LG’s new dishwasher offers 20 percent more efficiency than an A-rated dishwasher model. View the full article

LG UltraWide Monitor (model 34BA85QE)1 Note: This article is for informational purposes only and does not provide medical advice. It is not intended to replace a professional medical diagnosis or treat any medical condition. As time spent in front of PCs and monitors increases, so too do health concerns stemming from poor ergonomic settings, such as eye strain, wrist pain, headaches, sore neck and more. A study indicates that up to 63 percent of office employees experience neck pain,2 inhibiting them from achieving peak performance and remaining motivated throughout the work day. To address these challenges, workers using monitors for extended periods should adopt preventive measures to safeguard their health. Here are some health-conscious practices to keep in mind during prolonged use. 1. Position the Monitor at Eye Level LG QHD Monitor (model 27BQ75QC)1, 3 To prevent issues such as sore necks and headaches, it is essential to align the monitor to eye level. Traditional monitors typically require employees to adapt to a fixed workstation environment, but with adjustable stands, users can modify the screen’s height and angle, promoting a neutral posture and reducing pain during long work hours. Monitors with ergonomic stands – such as LG business monitors – present built-in adjustable functions like tilt, swivel and 90-degree rotation for a more flexible and comfortable work environment.3 2. Maintain Optimal Viewing Distance LG UltraWide Monitor (model 34BA85QE)1 Limited desktop space often constrains employees to sit in a position too close to the monitor, resulting in eye strain and neck fatigue. To help maintain an optimal viewing distance – typically an arm’s length – LG business monitors feature a slim stand and integrated power module. This streamlined design saves space, keeping workstations more organized and supporting better ergonomic practices. 3. Adjust Screen Settings LG UltraWide Monitor (model 34BA85QE)1 To protect eye health, adjustable monitor settings and specifically designed modes are available for individuals who use screens extensively. For instance, Reader Mode on LG business monitors alters the screen’s color temperature to reduce blue light, enhancing legibility to reduce eye strain for comfort and relief during prolonged periods of screen time. 4. Utilizing Ergonomic Monitors LG FHD Monitor (model 27BA560)1 For environments lacking ergonomic equipment, intuitively designed office monitors can significantly enhance physical well-being and productivity. Following this trend, LG is adding the new ergonomic business monitor to its product lineup, catering to individual preferences with a wide range of aspect ratios and resolutions, from UltraWide to UHD, QHD and FHD. The new lineup of LG business monitors effectively enhances the in-office experience with a clean design and ergonomic setup, boosting productivity and elevating comfort for employees to truly enjoy working in an engaging and health-conscious environment. To learn more about LG’s business monitor lineup,4 visit IT digital showroom. # # # 1 The image is staged to enhance the reader’s understanding. 2 Chen X, Coombes BK, Sjøgaard G, Jun D, O’Leary S, Johnston V: Workplace-based interventions for neck pain in office workers: systematic review and meta-analysis. Phys Ther. 2018, 98:40-62. DOI: 10.1093/ptj/pzx101 3 Adjustability may vary between different monitor models. 4 The availability or launch date of the product in the images may vary by region. View the full article

LG TV Owners Worldwide Gain Access to Exciting Offers, Including Discounts and Free Trials from Global and Regional webOS Content Partners SEOUL, Aug. 30, 2024 — LG Electronics (LG) is announcing the LG Streaming Week campaign in 44 countries, starting from September 9 and running through October 13,1 to celebrate a decade since the initial launch of webOS on the company’s LCD and OLED TVs. For owners of LG TVs above UHD released from 2018 onward (running webOS 4.0 and above), as well as StanbyME and StanbyME Go users, LG Streaming Week presents a variety of free and discounted subscriptions from service partners through its dedicated app, accessible from the Home Screen, Content Store or Apps. Each promotional week will feature a different global and local partner line-up, with each partner limited offer accessible and redeemable solely on a weekly basis, from the LG Streaming Week app.2 LG Streaming Week boasts a range of enticing offers from content partners, such as free subscriptions of up to three months and up to 90 percent in discounts. Whether a fan of movies, sport, gaming, anime or cult classics, LG Streaming Week caters to a multitude of interests and preferences for a more captivating viewing experience. Apple TV+3 is offering a three-month free trial, allowing LG TV owners to enjoy the latest premium Apple Originals, including the gripping psychological thriller Disclaimer, starring Academy Award-winners Cate Blanchett and Kevin Kline and created and directed by five-time Academy Award-winner Alfonso Cuarón. Plus, new seasons of the Emmy Award-nominated and BAFTA-Award winning drama Slow Horses; enthralling post-apocalyptic series Silo; and the sweeping and deeply moving drama Pachinko. Moreover, LG is providing customers with a three-month free trial of Apple Music.4 The award-winning Apple Music offers one of the largest catalogs of music in the world with over 100 million songs as well as over 30,000 expertly curated playlists, artist interviews, Apple Music Radio and so much more. Apple Music subscribers also have access to exciting features like Apple Music Sing and time-synced lyrics as well as lossless audio, and immersive Spatial Audio. Movie enthusiasts will be delighted with the chance to explore films and series from multiple content providers across genres. New and returning Paramount+5 subscribers can get a 50 percent discount on an annual subscription of high-stakes dramas including Tulsa King, critically acclaimed projects like Fellow Travelers (Paramount+ with Showtime plan only in US), next-gen franchises that build on fan favorites like Knuckles, Star Trek: Strange New Worlds and Tales of the Teenage Mutant Ninja Turtles, along with an extensive library of even more hit series, blockbuster films, live sports and breaking news. Mubi,6 a global streaming service, production company and film distributor dedicated to elevating great cinema all over the world, is offering LG TV owners during LG Streaming Week a chance to discover the best of cinema, in the comfort of their home, with 70 percent off for six months. For sports fans, DAZN7 – the only place to watch NFL Game Pass (excluding US and China) – will be offering new customers 25 percent off a NFL Game Pass Season Pro subscription and a NFL Weekly Pro subscription for USD 0.99 or local currency equivalent. This will give LG TV owners the opportunity to watch every NFL game from every team, including the Playoffs and Super Bowl, live and on-demand. Plus get NFL RedZone, NFL Network, NFL Originals and much more, including a full suite of archive content. What’s more, for those who prefer gaming or anime, LG Streaming Week has appealing offers for users of different tastes and interests. LG TV owners can embark on an anime adventure with 30 days free trial of Crunchyroll, where fans unlock the largest dedicated anime streaming library of over 25,000 hours of content and fresh series arriving every season. For an interactive experience, especially for LG TV owners, Blacknut8 Cloud Gaming offers a 30-minute free play session for any of their 500+ premium games and a special USD 1/first month subscription offer for new subscribers. For kids and families, Baby Shark World for Kids by The Pinkfong Company is granting 1 month of free access to its vast library of songs and stories that engage children in stimulating learning experiences. To provide those who do not yet own an LG TV with the opportunity to take advantage of LG Streaming Week, the company is presenting several promotions on TV products across the global market. LG aims to expand its presence with enticing occasions for users to experience all that webOS has to offer on LG TVs. The decade-long journey of webOS is marked by continuous innovation, demonstrating LG’s commitment to delivering content with a user-friendly interface for convenience and ease of use. Over the years, webOS has undergone a home screen overhaul that enhances usability and leverages the latest AI technology to effortlessly direct viewers to their preferred content. What’s more, the company’s recent webOS Re:New program enables LG AI TV owners to receive TV upgrades for a period of five years, enriching the user experience for a wider audience. LG webOS highlights LG’s dedication to optimizing content consumption, with support from over 4,000 partners in 180 countries and millions of active users. Since its launch, webOS has evolved over 10 years to transform the home entertainment experience for easy-to-use viewing pleasure. Now available across LG TVs and lifestyle screens such as StanbyME and StanbyME Go, webOS has recorded significantly increased usage time, with consumers gradually shifting access from traditional TV to webOS, reflecting its widespread appeal to users around the world. For further details about free and discounted content available during LG Streaming Week, visit the dedicated page on each regional LG.com site. Information on LG product promotions can also be found at LG.com. ### 1 LG Streaming Week 1 starts September 9 and redemptions for Week 1 offers close September 15. Week 2 starts September 16 and redemptions for Week 2 close September 22. Week 3 starts September 23 and redemptions for Week 3 offers close September 29. Week 4 starts September 30 and redemptions for Week 4 offers close October 6. Week 5 starts October 7 and redemptions for Week 5 offers close October 13. Select partner offers may start at a different date than the beginning of the week. 2 Partner offer can only be redeemed once via LG Streaming Week app. 3 Apple TV+ offer is available via LG Streaming app from September 9 and can also be accessed directly from Apple TV app in over 90 markets until November 17. Offer ends November 17. Offer available on 2018-2024 LG 4K, 8K Smart TV models, StanbyME and StanbyME Go models in the Apple TV app. Valid only for new and qualified returning subscribers to Apple TV+ in your region. Limit one offer per TV and Apple ID. Plan automatically renews at your region’s price per month until cancelled. Requires Apple ID with payment method on file. Payment will be billed to payment method on file and can be cancelled anytime at least a day before each renewal date in your service account settings. Terms and Apple Privacy Policy apply; see the applicable terms at www.apple.com/legal/internet-services/itunes/us/terms.html. Must be the minimum age required in your country and in the country that matches the store front on which you are redeeming the offer. Compatible products and services required. Cannot be combined with other offers providing access to the same service. Apple TV+ is a service mark of Apple Inc. 4 Apple Music offer is available via LG Streaming app from September 9 in 44 markets and can also be accessed directly from Apple Music app in 137 markets until April 30, 2025. Apple Spatial Audio with Dolby Atmos is available on LG OLED TV models launched from 2018 to 2024 and QNED TV models Q90T and above. 5 Paramount+ offer is available in 18 countries including US, Canada, United Kingdom, France, Italy, Austria, Switzerland, Republic of Ireland, Australia, Argentina, Brazil, Mexico, Colombia, Chile, Peru, Panama, Guatemala and Ecuador, where LG Streaming Week promotion is available. The total cost of the annual plan is billed upfront and after the first year, auto-renews at the then regular annual price of the annual price selected. Paramount+ U.S: Total cost of annual plan billed upfront. Auto-renews at then regular annual price (currently, plan start at USD 59.99/year + tax, as applicable). View the full article

Revolutionizing AI Homes With Affectionate Intelligence for Seamless Connectivity, Custom Comfort and Care SEOUL, Aug. 29, 2024 — LG Electronics (LG) is unveiling the LG ThinQ ON AI home hub featuring Affectionate Intelligence at IFA 2024 in Berlin, Germany, from September 6-10. This innovative hub provides outstanding connectivity and expandability, positioning itself as the centerpiece of a comprehensive smart home ecosystem, where LG’s appliances and “empathetic” AI work in unison to deliver customized comfort, care and convenience. The AI home hub seamlessly connects with a vast array of appliances and Internet of Things (IoT) devices, making it easy for anyone to configure and enjoy a personalized AI-powered home. Powered by LG’s unique Affectionate Intelligence, the ThinQ ON continuously learns from individual usage patterns and broader usage trends to tailor customers’ daily experiences, accelerating the realization of LG’s “Zero Labor Home” vision. Compact and lightweight, LG ThinQ ON features a cylindrical form factor and a muted color palette (gray/white) that allows it to blend effortlessly with any space or décor. The device is equipped with an AI speaker that facilitates conversations with LG’s AI voice assistant and lets users listen to their favorite audio content. The ThinQ ON’s advanced capabilities are driven by LG’s high-performance AI chipset, designed with future scalability in mind. Generative AI-based Home Solutions Tailored to Each Customer’s Preferences The ThinQ ON allows users to control their AI appliances and living spaces with spoken commands or requests delivered in a natural, conversational manner. This creates an experience akin to conversing with friends or family, adding a more human dimension to user-device interactions. In addition to comprehending everyday language, LG’s AI home hub can understand the context of conversations and determine user preferences for each connected appliance, IoT device and service; bringing a new level of “care” to the home. What’s more, the ThinQ ON autonomously monitors all elements within the smart home ecosystem, helpfully informing users when a task is completed (e.g., the washer has finished a cycle) or if any issue had been detected. On top of this, ThinQ ON makes it possible to check or change nearly all appliance settings using only voice commands and configure convenience-enhancing routines that automate appliance/IoT operations. Connectivity, Expandability and Versatility LG ThinQ ON is Matter-certified* and supports various network connectivity options, including Wi-Fi and Thread, ensuring hassle-free setup and a seamless smart home experience. Compatible with a wide range of LG innovations and a growing number of appliances and IoT devices from other manufacturers, the ThinQ ON enables users to manage their entire smart home ecosystem from one place, both now and in the future. To further enhance the connectivity of the ThinQ ON, LG acquired the smart home platform company Athom in July of this year. Athom’s flagship smart hub, Homey Pro, can connect to over 50,000 devices. The Homey App Store features around 1,000 applications for connecting and controlling products from various global brands. LG plans to maximize the advantages of the ThinQ ON’s open platform by continuously expanding the range of supported brands and devices. Enhanced Security and Privacy Protection with LG Shield The ThinQ ON utilizes LG Shield, the company’s proprietary security system, to protect customer data at all times – from collection and storage to usage. LG Shield encrypts user data and securely stores it in a separate server. Additionally, data modifications required are made within a secure environment, preventing external parties from tampering with the operational code and ensuring customers’ safety while they enjoy the many benefits of LG’s latest AI-driven innovations. “An AI voice assistant and hub that serves as the center of the smart home, ThinQ ON brings us significantly closer to realizing our vision of the Zero Labor Home,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “LG aims to make the ‘AI Home Lifestyle’ accessible to everyone, and will continue to deliver customized comfort, care and convenience through its Affectionate Intelligence solutions.” Visitors to IFA 2024 (September 6-10) can see all of LG’s latest AI Home solutions, including ThinQ ON, at the company’s exhibition booth in Hall 18, Messe Berlin. # # # View the full article

LG Electronics CEO William Cho, in an exclusive interview with Bloomberg, discussed the company’s business strategy, growth areas, and the competitiveness of LG’s AI. Cho highlighted the focus on expanding B2B, subscription services, and its webOS-based advertising and content business to drive growth. View the full article

In a strategic move to bolster its presence in Indonesia, LG is accelerating the capabilities of its Research and Development (R&D) Center in the country by investing in its most valuable asset – its people. Last year, LG Indonesia officially opened its world-class R&D facility, aiming to elevate the company’s operational capabilities and further its mission of delivering quality products to more consumers worldwide. The 40,000-square-meter R&D center in Cibitung is set to become a pivotal hub for LG’s expansion into new global markets. This facility allows LG to implement a one-stop operation in Indonesia, integrating its supply chain processes into a seamless workflow that encompasses development, production, sales, marketing and customer service. This makes LG Indonesia the first LG subsidiary in the world capable of performing these roles simultaneously. “Our R&D Center in the heart of Indonesia reinforces our unwavering dedication to serving Indonesia with the highest quality products, bringing up highly competitive manpower with creating jobs, transferring knowledge and making innovations,” said Lee So-yeoun, president of the LG R&D Center in Indonesia. “We anticipate our Indonesia R&D Center to continue positively impacting not only the company but also Indonesia’s broader society.” This state-of-the-art facility will not only serve as a testing ground for LG’s latest innovations but also support the development of new TVs for the global market. The center conducts rigorous tests on products to assess their resistance to moisture, heat and vibration as well as the packaging’s ability to protect items from significant drops. These tests are carried out to verify the durability of LG TVs throughout the product life cycle, from shipment to actual use. Beyond technological development, LG Indonesia seeks to empower local human resources through the new facility. As part of this initiative, LG Indonesia sent 100 local workers to South Korea for a training program to equip them with the necessary knowledge and skills. A highly competent local team leads the facility’s technical and development quality assurance departments, and LG has employed approximately 400 people to run it, with plans to recruit more over the coming years. To further improve its human resources, LG’s Indonesia R&D Center is exploring scholarship programs, internships, project sponsorships and partnerships with prominent local educational institutions. This initiative aims to strengthen the industry-academia relationship while creating broader opportunities for Indonesia’s talented youth. This will almost certainly foster greater innovation, leading to new products designed for the global market. The Indonesia R&D Center’s high operational standards have earned it three ISO certifications for SHEE (Safety, Health, Environment and Energy): ISO 14001 (Environmental Management), ISO 45001 (Occupational Health and Safety) and ISO 50001 (Energy Management), emphasizing its dedication to safe, eco-friendly operations. With the implementation of an advanced Building Management System (BMS), LG’s Indonesia R&D Center ensures environmental sustainability and energy efficiency by monitoring and controlling the air conditioning, ventilation, water systems, fire alarms and power. Beyond enhancing operational efficiency, the R&D Center aims to help the company comply with national standards by adapting its products to better serve the local market, such as acquiring the Indonesian National Standard (SNI) certification. Among its most valuable contributions so far, the facility helped develop the LG OLED G4, the latest OLED TV which uses 60 percent less plastic than conventional televisions and recently received the Eco-friendly Certification for the fourth consecutive year. Looking ahead, LG’s Indonesia R&D Center will continue to promote sustainability through key ESG initiatives organized under the “LG LOVES Indonesia” program. With a focus on the environment, education, community welfare and child development, the company has already initiated several projects in Indonesia, including “LG Loves Green,” “LG Loves School,” “LG Loves and Cares” and “LG Loves Children.” Keep an eye on the LG Newsroom to see how else the company is putting its Life’s Good motto into action while striving to make meaningful contributions to local communities. Contributed by LG Indonesia # # # View the full article

MORGANTOWN, W.V., Aug. 26, 2024 — LG Electronics today announced that it has established operations in the West Virginia as part of its strategic innovation initiative with the state aimed at advancing the development of new technologies for renewable energy, healthcare and industries of the future. LG NOVA, LG Electronics’ North America Innovation Center, is opening offices in Morgantown and plans to open another office in Huntington, hometowns for West Virginia University and Marshall University, respectively. To celebrate the office opening in Morgantown, LG is hosting an Open House event on Monday, August 26th at its new office space to meet with startups, entrepreneurs and business leaders. In addition, LG NOVA is recruiting now for regional operations directors for Morgantown and Huntington, and anticipates hiring additional positions including engineering and technical roles in the months ahead. The expansion supports LG Electronics’ bringing 275 jobs to West Virginia, to spur the growth of new technologies, investments and economic development for companies and people in the area as announced earlier this year by West Virginia Gov. Jim Justice and LG Electronics CEO William Cho. Primefocus Health Exemplifying how LG is driving innovation in the Appalachian Region, Primefocus Health, the new digital health venture launched in collaboration with LG NOVA, announced its first customer: Marshall Health Network Inc., a leading West Virginia-based academic health system. Primefocus Health and Marshall Health Network are working together to customize the Primefocus Health platform to support Marshall Health Network in addressing key regional healthcare issues, such as obesity, healthy aging, substance use disorder, and rural healthcare needs. The Marshall Health Network serves 1.4 million residents in 40 counties in West Virginia, southern Ohio and eastern Kentucky. The Primefocus Health platform enables providers to deliver a personalized, complete care experience and improve access to quality healthcare. As part of the collaboration, Primefocus Health will also be actively hiring for roles related to the implementation and support of these solutions, creating new job opportunities within the region. Read more about this announcement at LGNOVA.com. Dr. Sokwoo Rhee, LG Electronics corporate executive vice president for innovation and head of LG NOVA, said, “Our collaboration with the State of West Virginia enables us to drive innovation and create transformative technologies and businesses to positively impact the people of West Virginia and the broader Appalachian region. We look forward to growing our contributions in the state, and we’re excited about the incredible potential this collaboration holds for advancing our business and the region’s development.” ### View the full article

Huntington, W.Va., Aug. 26, 2024 – Marshall Health Network, Inc., a leading West Virginia-based academic health system, announces a new digital health collaboration with Primefocus Health. Together, they plan to offer a customized healthcare service solution to address key regional healthcare issues such as rural healthcare access, obesity, healthy aging and substance abuse. Primefocus Health, which launched earlier this year in collaboration with LG NOVA, the LG Electronics North America Innovation Center, aims to enable providers to deliver a personalized, complete care experience and improve access to quality healthcare, which is particularly important in rural communities. The Primefocus Health platform will help Marshall Health Network meet the needs of 1.4 million residents across 40 counties in West Virginia, southern Ohio and eastern Kentucky. This new provider-focused, patient-centric healthcare solution will use innovative, non-invasive technology and remote monitoring capabilities to understand patient progress for multiple medical conditions and deliver healthcare therapies directly to patients in their homes. The solution will help healthcare providers effectively manage outcomes and provide assistance, guidance, communication and intervention via the internet, through an app-based patient portal to deliver quality care to patients. Primefocus Health will start the collaboration with Marshall Health Network in September, with development throughout the next year and a planned patient rollout in 2025. The collaboration between Marshall Health Network and Primefocus is focused on delivering solutions that improve patients’ health through a remote healthcare solution that addresses: Rural Health: Enhance healthcare delivery in rural areas by enabling greater access to healthcare. Obesity: Help reduce obesity rates by using technology to promote nutrition, education, physical activity programs and behavioral health support. Healthy Aging: Promote healthy aging by utilizing technology solutions that offer greater access to preventive care, chronic disease management and wellness initiatives tailored to the needs of older adults. Substance Use Disorder: Expand access to evidence-based treatments and support services for individuals struggling with substance use disorder, with a focus on opioid addiction and recovery resources. “We value this new collaboration that empowers patients to have greater access and participate in their daily health care. These convenient services and tools allow patients to receive the right care, at the right time, in the right setting to achieve better outcomes and quality of life,” said Marshall Health Network CEO Kevin W. Yingling, R.Ph., M.D. “Our work with Primefocus Health supports access to comprehensive healthcare services leading to better patient outcomes.” “We’re on the path to transform healthcare by giving people greater access to personalized care, empowering them to take an active role in improving their health,” said Darren Sabo, CEO of Primefocus Health. “Working with Marshall Health Network enables us to be front and center in tackling key healthcare issues of West Virginia and rural Appalachia, as we build out solutions to best fit and serve people’s needs and get them access to care that will help them live healthier and better lives.” ### View the full article

A Trusted Supplier of Vehicle Solutions, Company Earns Security Certification for Its Transceiver Module for Volkswagen SEOUL, Aug. 26, 2024 — LG Electronics’ (LG) Vehicle to Everything (V2X) solution for Volkswagen has received the world’s first Common Criteria (CC) certification for security stability in the V2X device category. The certification reinforces LG’s leading position in the global automotive components market and highlights its advanced capabilities in vehicle cybersecurity, an area that continues to grow in importance in the connected car era. The recipient of the new CC certification, LG’s VW Transceiver Module, is a telematics component designed exclusively for Volkswagen’s internal combustion engine-specific MQB platform. An internationally recognized standard for IT product security, CC certification indicates that a device provides comprehensive protection against unauthorized access or interference. The module has also met the stringent security standards set by Spain’s National Cryptologic Centre (CCN), earning an Evaluation Assurance Level (EAL) 2+ rating. V2X technology allows vehicles to communicate with systems, devices and technologies in the surrounding area, including other vehicles (V2V), traffic infrastructure (V2I) and, via smartphones, pedestrians (V2P). Without robust security, V2X devices and networks could be compromised by hackers, potentially leading to traffic congestion, accidents or data breaches. LG is proactive in addressing V2X security threats, ensuring that its advanced telematics components comply with Europe’s increasingly strict security regulations, thereby providing peace of mind to drivers and passengers. LG is committed to meeting the highest standards for vehicle security, and will continue to provide competitive auto solutions that prioritize safety and reliability. After earning CC certification for its transceiver module for Volkswagen’s MQB platform, LG plans to achieve the same for its V2X solution intended for Volkswagen’s MEB electric vehicle platform within the year. In addition to obtaining security certifications for its V2X solutions, LG is enhancing security across all areas of its automotive electronics business. In 2022, LG Vehicle component Solutions (VS) Company received the Trusted Information Security Assessment Exchange (TISAX) certification and, last February, gained Cyber Security Management System (CSMS) certification from TÜV Rheinland. “By earning CC certification for the security of our V2X solution for Volkswagen, we have effectively demonstrated our superior component technology and security capabilities, both of which are key elements for success in the future mobility sector,” said Eun Seok-hyun, president of LG Vehicle component Solutions Company. “LG will continue to solidify its position in the global automotive parts market, delivering innovative, secure solutions that ensure safer roads for all.” # # # View the full article