I doubt they do lose much sleep but it's a huge issue in my books. If it isn't fixed promptly I'm definitely going to think twice about trusting them for the next TV if I can't rely on a very common set up working, can't choose to roll back updates on my own tv, and has more adverts in the newer UI. It's not like somebody else changed anything either. This was LG pushing an Advertising based update and breaking a useful feature in the process. The update they've pushed hasn't fixed it and they don't allow me to fix it myself with their own proven to work software..