They are cutting this feature from their own Philips Ambilight TVs, so I'm sure that we will not see this in LG's.
https://hueblog.com/2023/07/04/2023-ambilight-tvs-no-longer-have-hue-integration/
Yup, I guess their thinking is based on the sync box pricing. It's funny that Hue Sync app for Mac and Windows is competely free (for now) and that's why the TV app feels like ripoff.
Yes they have released an app for Samsung TV's, but the price is insanely high. I mean Ambilight was a very nice gimmick but I'm not sure if I'm willing to pay $130 for an app that just controls my lights.