LG Introduces 2024 QNED TVs With Enhanced Picture Quality and Extensive Screen Choices
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By News Reporter
LG Business Cloud Welcomes LG DOOH Ads and LG Pro:Centric Stay,
Providing More Tailored Options for Diverse B2B Environments
SEOUL, Jan. 20, 2025 — LG Electronics (LG) will unveil an enhanced version of LG Business Cloud, an online platform that streamlines the management and operation of LG commercial displays and hotel TVs, at Integrated Systems Europe (ISE) 2025 in Barcelona, Spain, from February 4-7. Designed to meet the evolving demands of B2B clients, the platform now offers the LG DOOH Ads advertising solution for digital signage products, as well as the LG Pro:Centric Stay solution for short-term rental businesses.
LG DOOH Ads provides customers with a comprehensive, customizable and easy-to-use solution for commercial display advertising. Users can set key parameters, such as region, price and ad types, and LG DOOH Ads will automatically select suitable advertisements for display. This reduces the need for businesses to find and secure advertisers themselves. In addition, LG’s advertising solution gives users the flexibility to display ads that they have sourced independently. What’s more, LG DOOH Ads uses advanced AI camera technology to analyze viewers’ data such as gender, age and behavior, delivering customized advertisements based on viewer behavior. It also provides analysis reports on the expected effectiveness of these ads.*
LG Business Cloud also introduces LG Pro:Centric Stay, a new solution created specifically for short-term rental businesses. LG Pro:Centric Stay complements the existing lineup of software solutions available on the platform, including the LG SuperSign Cloud digital signage content management system, LG Pro:Centric Cloud for hotel TVs and LG ConnectedCare. Tailored for diverse B2B environments, these innovative tools help to ensure greater efficiency and flexibility in signage management.
Worldwide, LG continues to support major B2B clients with its seamlessly integrated signage software solutions. Mexico-based hospitality company, Grand Velas, employs LG Pro:Centric Cloud, a solution designed expressly for LG Hotel TVs. LG Pro:Centric Cloud simplifies content management and enhances the guest experience, allowing operators to provide personalized information – such as targeted discount offers for honeymooners or shuttle departure times for tour groups – to each room.
A prominent Spanish telecommunications provider and a well-known U.S. fast-food franchise have embraced LG ConnectedCare, a solution that delivers convenient and intuitive remote display management. Significantly improving operational efficiency, LG’s solution reduces the need to individually adjust each display and enables proactive issue resolution, providing timely email alerts to system managers in the event that a screen error is detected.
LG’s impressive digital signage software solutions – including the newly-added LG DOOH Ads and LG Pro:Centric Stay – are all accessible through the LG Business Cloud platform.
“With the arrival of LG DOOH Ads and LG Pro:Centric Stay on LG Business Cloud, companies can now manage their digital displays more efficiently,” said Paik Ki-mun, head of Information Display Business of the LG Media Entertainment Solution Company. “We aim to provide global B2B clients with differentiated signage software through LG Business Cloud, enabling remote display management and personalized content distribution.”
Attendees of LG’s session at ISE 2025 who verify their subscription to the LG Business Cloud platform will receive an exclusive 50 percent discount coupon for the solution subscriptions.
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* The AI camera-based service, which includes customer behavior data analysis, requires integration with external solutions and incurs an additional payment.
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By News Reporter
Company Sets New Record for Annual Revenue
SEOUL, Jan. 8, 2025 — LG Electronics Inc. (LG) today announced its preliminary earnings results for the fourth quarter and full-year of 2024, reporting a consolidated revenue of KRW 87.74 trillion and an operating profit of KRW 3.43 trillion. This marks a new record for the highest annual revenue in the company’s history.
Over the past four years, LG’s consolidated revenue has seen a compound annual growth rate of over 10 percent. The company has managed to grow while maintaining solid fundamentals amidst various external uncertainties. Strategic shifts in business models, including subscription services and Direct-to-Consumer (D2C) initiatives, have driven growth beyond the limits of its core businesses. The expansion of Business-to-Business (B2B) operations has also contributed significantly to the revenue increase.
Despite various challenges, profitability remained stable on an annual basis. In the second half of last year, unexpected global shipping cost surges and one-time costs for inventory rationalization impacted profitability. However, the overall annual business performance showed positive qualitative growth driven by business portfolio realignment.
In the fourth quarter of last year, LG recorded consolidated revenue of KRW 22.78 trillion and an operating profit of KRW 146.1 billion. This year, the company aims to accelerate qualitative growth through business portfolio transformation. LG will focus on strengthening fundamental competitiveness in areas such as quality and cost while maximizing efforts to secure a robust profit structure through fixed cost efficiency.
The home appliance business, a core segment for the company, is expected to surpass KRW 30 trillion in revenue for the second consecutive year. The strategy of expanding AI appliances and volume zone lineups, along with diversifying business models to subscription and D2C, has driven solid performance. Growth in the B2B sector, including heating, ventilation and air conditioning (HVAC), built-in appliances and component solutions, continues steadily.
LG plans to expand its subscription business to countries such as Thailand and India, in addition to existing markets like Korea, Malaysia and Taiwan. The HVAC business, which holds the largest share in LG’s home appliance B2B area, will now operate as an independent business unit to become a global top-tier, comprehensive air solutions business.
In the TV business, despite the overall market experiencing delayed demand recovery, demand in premium markets such as Europe is gradually improving. The company’s webOS-based advertising and content business continues to expand its ecosystem across TVs, smart monitors and automotive infotainment systems. Beginning this year, the company will seek to further expand the foundations of its advertising and content business through its OLED and QNED “Dual Track” strategy in premium markets, as well as meeting market-specific demands across the globe with volume zone lineups. Additionally, in accordance with last year’s organizational restructuring, the company plans to enhance synergies between hardware and platform businesses through the integrated operation of its screen-based offerings including TVs and IT and ID products.
The vehicle component business has experienced a temporary slowdown in demand for electric vehicles. Despite this, it has continued to achieve solid results and is on track to surpass KRW 10 trillion in revenue for the second consecutive year. The company will focus on responding to the transition to software-defined vehicles (SDV) and strengthening internal stability through profitability-centered operations.
These figures are tentative consolidated earnings based on K-IFRS provided as a service to investors prior to LG Electronics’ final earnings results, including net profit. Details regarding each division will be announced officially later this month.
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By News Reporter
LG’s New OLED evo Exemplifies Visual Perfection With Striking Brilliance and
Unrivaled Blacks, Along With AI Personalization for a Tailored User Experience
SEOUL, Jan. 5, 2025 — LG Electronics (LG) today unveiled its 2025 OLED evo lineup, highlighting a range of advanced TV offerings, including the world’s first true wireless OLED evo M5, and OLED evo G5 models. With LG’s latest α (Alpha) 11 AI processor Gen21 at its core, the latest OLED evo models present unparalleled OLED picture quality with impeccable blacks, exceptional brightness and advanced processing capabilities. Powered by AI-driven personalization, the LG OLED evo offers a customized experience tailored to each user and showcases the pinnacle of OLED innovation for an elevated home entertainment experience.
The latest OLED evo TVs feature LG’s upgraded Brightness Booster Ultimate technology, which enhances light control architecture and light-boosting algorithms to achieve brightness three times higher2 than conventional OLED models. This significant boost in brightness brings fine details into focus across different brightness levels, resulting in a more vibrant and lifelike viewing experience.
LG OLED evo refines every detail to perfection with flawless blacks, accurate color reproduction and stable performance. The latest models achieve top-notch black levels in both bright and dark settings, producing vibrant and accurate colors. These advanced OLED displays have received UL Solutions’ “Perfect Black”, “Perfect Color” verification and are certified by Intertek for 100 percent color fidelity. The 2025 OLED evo TVs also boast rapid brightness and color temperature stabilization, earning TÜV Rheinland’s “Quick Stability with Image Quality” certification.3 This ensures users experience exceptional picture quality immediately upon powering on the TV.
New for 2025, LG’s latest OLED evo 4K TVs support Filmmaker Mode® with Ambient Light Compensation4 – an advanced version of Filmmaker Mode developed in collaboration with the creative community. This feature accurately detects the lighting conditions of the viewing environment and automatically adjusts the picture settings to maintain the filmmaker’s original intent, delivering a truly cinematic experience in various lighting conditions.
Elevating its reputation as the ultimate choice for gamers, the latest LG OLED evo TVs boast several features tailored to gaming, including the industry’s first 4K 165Hz5 Variable Refresh Rate (VRR), certified by NVIDIA® G-SYNC® and AMD FreeSync Premium. The OLED evo models enhance gaming with tear-free, stutter-free gameplay, minimal input lag and up to 165 frames per second. The OLED evo TVs are the first to receive ClearMR 10000 certification by VESA, ensuring flawless motion and seamless experiences even during fast-paced action sequences.
Powered by the advanced Alpha 11 AI Processor Gen2, the 2025 OLED evo models provide enhanced picture and sound quality. Deep learning algorithms meticulously analyze and refine low-resolution and low-quality images, enhancing them to a higher definition with pixel-level precision for natural and sharper visuals. Additionally, Dynamic Tone Mapping Professional offers expert-level control over HDR10 content for professional creators, allowing precise customization and fine-tuning of images for accurate color and detail representation in all viewing environments.
Complementing the impressive visuals, AI Sound Pro delivers rich, immersive audio with virtual 11.1.2 channels of surround sound, adjusting the tonal balance and clarity for an immersive, tailored listening experience. Designed with personalization in mind, LG’s newest OLED TVs boast AI-powered features that understand and adapt to individual audio and visual preferences. By analyzing over 1.6 billion image settings and 40 million sound profiles, the AI Picture/Sound Wizard tailors audio and visual modes for each user, ensuring a truly customized entertainment experience. These AI-driven features represent a new level of smart TV innovation, making the 2025 OLED evo models the most intuitive and user-centric TVs on the market.
The user experience is further elevated with a personalized journey that begins the moment the TV is powered on, courtesy of the AI Remote. AI Welcome greets users by name and provides tailored recommendations based on their preferences and viewing habits, while AI Voice ID adds convenience by recognizing individual voices, automatically switching profiles and delivering content suggestions that match personal tastes. Finding content on LG’s newest OLED evo TVs has never been easier, with AI Search6 leveraging a Large Language Model (LLM) to understand conversational context and uncover subtle user intentions. Access to Microsoft Copilot further streamlines the process, allowing users to efficiently find and organize complex information using contextual cues. For an even smoother and more engaging experience, the AI Chatbot proactively identifies potential user challenges and offers timely, effective solutions. What’s more, the Generative Image Gallery7 allows users to create custom backgrounds using voice commands, adding a personal and creative touch to the viewing experience.
OLED evo’s user-friendly webOS interface provides a personalized and streamlined experience to access content and settings more easily. The new home screen is faster, more convenient and increasingly personalized with enhanced UI and categories. Additionally, webOS now supports multi-platform integration with the Home Hub, seamlessly connecting with multi ecosystems, ThinQ and Google Home, for control of various IoT devices. By bringing together these versatile ecosystems and broadening cross-platform capabilities, users can effortlessly manage and control their smart home ecosystem through a single, intuitive interface on their LG’s latest smart TVs. Extending benefits beyond the initial purchase, the webOS Re:New program allows LG Smart TV owners enjoy the most up-to-date TV experience for the next five years.
LG has presented the first-ever OLED TV capable of transferring audio and video wirelessly, transforming the home entertainment experience with unmatched audiovisual performance. As the world’s first true wireless OLED TV, the latest M5 series delivers wireless audio and video transmission at up to 144Hz8 without latency or loss in picture and sound quality. Certified by NVIDIA G-SYNC®, this wireless OLED TV ensures a tear-free, stutter-free gaming experience, even during fast-paced action at 4K 144Hz. Building on this innovation, LG has extended its advanced wireless audiovisual technology to QNED TVs, bringing its core value of technological excellence and cutting-edge innovation to more customers.
LG’s OLED evo models have been recognized for their customer value and performance improvement, earning multiple awards including the CES 2025 Best of Innovation Award (for 83G5 models) and the Honoree title (83M5 model) in the Video Display category.
Visitors to CES 2025 will have the opportunity to explore how LG is elevating the home entertainment experience with its latest innovations from January 7-10 at the company’s booth (#15004, Las Vegas Convention Center). To stay up to date with all of LG’s announcements at CES, visit website and LG Global YouTube channel.
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1 Equipped on G5 and M5 series.
2 Applies to 65/55/77/83-inch G5/M5 models, compared to the same sizes of conventional OLED models (B5 series) with a 10% window.
3 65-inch M5/G5/C5 series model has received this certification.
4 This feature works on models equipped with a light sensor.
5 4K 165Hz VRR is available on 55/65/77/83-inch G-series models.
6 Available in US and Korean market at the initial launch.
7 Available in US,UK and Korean markets at the initial launch.
8 Wireless transmission refers to the transferring of video and audio signals between a TV screen and the Zero Connect Box. Visually lossless, based on internal test results with ISO/IEC 29170-2 and measurement results may vary depending on connection status.
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By News Reporter
Consolidating IVI and ADAS Systems in a Single Chip, LG’s Next-gen Controller
Sets a New Standard for the Mobility Experience
SEOUL, Jan. 3, 2024 — LG Electronics (LG), working with Qualcomm Technologies, Inc., will introduce the groundbreaking Cross Domain Controller (xDC) platform for vehicles at CES 2025. Based on Qualcomm Technologies’ Snapdragon Ride Flex System-on-Chip (SoC),* which pre-integrates Snapdragon Ride automated driving stack and computer vision, this cutting-edge solution incorporates LG’s In-Vehicle Infotainment (IVI) System and Advanced Driver Assistance System (ADAS) into a single controller. The xDC platform is set to redefine vehicle performance and elevate the mobility experience.
Due to the increasing complexity of modern vehicles, the need for a central computer that can efficiently manage diverse functionalities has become paramount. The Flex SoC addresses this need, presenting a single SoC with pre-integrated ADAS, automated driving capabilities and an open platform offering support for digital cockpit and IVI. By utilizing Qualcomm Technologies’ flexible, multifunctional chipset, LG’s xDC platform is able to rapidly process data from IVI and ADAS systems concurrently, enhancing the overall driving experience. Along with providing a more efficient mobility experience, this single-SoC innovation reduces component costs. The xDC platform also delivers the proactive assistance of “ADAS confidence view,” which combines 3D and 2D graphics to help drivers maintain focus on the road.
The platform enables drivers and front seat passengers to easily and intuitively access a wide range of information through the vehicle’s main display. This includes critical ADAS alerts, such as distance to the vehicle ahead and lane departure warnings, as well as alternative routes based on real-time traffic conditions. The system can even provide useful lifestyle information, such as promotions from frequently visited stores, to make each journey more enjoyable.
A highly-capable “all-in-one” system that can simultaneously handle multiple vehicle functions, such as navigation, safety systems and ADAS features, the new xDC is the result of close cooperation between LG and Qualcomm Technologies. The Flex SoC, which has obtained Automotive Safety Integrity Level (ASIL)-D certification – an international safety standard – contributes significantly to xDC’s ability to deliver reliable support for critical in-vehicle functions.
At CES 2025, taking place in Las Vegas from January 7-10, LG and Qualcomm Technologies will demonstrate the xDC platform in their respective private showcases. Establishing a new standard for integrated IVI and ADAS systems, the xDC platform efficiently manages and controls complex system functions and is expected to play a pivotal role in the coming software-defined vehicle era.
Looking ahead, the two companies aim to strengthen their leadership in the IVI and ADAS sectors by developing tailored solutions that meet the diverse needs of auto manufacturers. Through component integration and design optimization, LG and Qualcomm Technologies plan to deliver competitive, high-performance technologies that will help define future mobility.
“The xDC platform, which leverages the cutting-edge Snapdragon Ride Flex SoC, offers automakers a flexible solution that simplifies complex systems while enhancing the driving experience,” said Eun Seok-hyun, president of the LG Vehicle Solution Company. “Our collaboration with Qualcomm Technologies sets a new benchmark for the industry, redefining the driving experience.”
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* Snapdragon and Snapdragon Ride are trademarks or registered trademarks of Qualcomm Incorporated. Snapdragon Ride and Snapdragon Ride Flex are products of Qualcomm Technologies, Inc. and/or its subsidiaries.
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By News Reporter
Based on Company’s Dual-Track Strategy,
the 2025 QNED evo Lineup Boasts Unprecedented Technological Advancements
SEOUL, Dec. 18, 2024 — LG Electronics (LG) unveiled today its renewed 2025 QNED evo lineup, featuring new proprietary wide color gamut technology, a true wireless viewing experience that transmits 4K 144Hz1 images without loss of picture quality or delay, AI-enhanced picture and sound processing, and an ultra-personalized AI-based customer experience via webOS 25.
LG continues to strengthen its competitiveness in the global premium TV market through a dual-track strategy. This strategy emphasizes LG’s market-leading, self-emissive OLED lineup and the QNED evo series – a premium LCD TV lineup that incorporates key OLED innovations, such as advanced AI capabilities and wireless convenience.
The 2025 QNED evo lineup boasts an improved color gamut compared to previous models by applying LG’s new proprietary wide color gamut technology, Dynamic QNED Color Solution, which replaces quantum dots. This unique technology enables light from the backlight to be expressed in pure colors that are as realistic as they appear to the eye in general life.
With the application of Dynamic QNED Color Solution, the entire 2025 QNED evo lineup is 100 percent certified by global testing and certification organization Intertek for Color Volume, measuring a screen’s ability to display the rich colors of original images without distortion.
In 2025, LG will also unveil the QNED evo (QNED9M) featuring its True Wireless 4K technology. This innovation, previously exclusive to the top-tier OLED evo model (M Series) last year, will now be available in the QNED evo lineup. This expansion allows viewers to enjoy high-definition 4K content wirelessly, without compromising on picture quality or experiencing delays, moving beyond the limitations of traditional wired connections.2 The wireless solution utilizes a separate Zero Connect Box to transmit high-definition video at up to 4K resolution and a refresh rate of 144Hz. The QNED evo is designed to minimize screen disconnection and deliver natural images even in a wireless setup. Additionally, it has earned AMD FreeSync Premium certification. The TV itself requires only a power cord, allowing for more convenient storage of gaming consoles and set-top boxes.
The company additionally continues to raise the picture and sound quality of its QNED evo lineup by offering more powerful editions of its proprietary AI processors. 2025 LG QNED evo models are equipped with the α8 AI Processor, offering close to 70 percent improvement in AI performance compared to the previous year. This processor delivers picture and sound at a level worthy of ultra-large TVs.
These AI capabilities include more advanced upscaling, analyzing the filmmaker’s intent to adjust picture noise and presenting faces, objects, text and backgrounds more naturally. Dynamic Tone Mapping Pro breaks down each scene to fine-tune HDR effects and brightness for each zone. Moreover, AI converts 2-channel sound sources to virtual 9.1.2 channel sound for a richer audio experience. It also distinguishes voices from background sounds and makes them clearer, while audio sounds natural as if it were coming from the center of the TV screen.
The new AI Magic Remote, included with the 2025 QNED evo, features a new AI button for easy analysis of viewing preferences and recommendations on what to watch and which apps to use. Personalization is further enhanced by Voice ID, Generative AI Gallery3 and customized TV picture and sound quality modes. A short press on the AI button guides users to relevant keywords and TV features, while a long press enables personalized searches based on a large language model (LLM4). For example, if a user is planning a trip to France, they can ask their remote, “Recommend movies to watch on my trip to Paris.” The AI will understand the context and suggest movies set in the French capital, including specific genre recommendations based on the user’s viewing preferences.
LG’s proprietary smart TV platform, webOS 25, elevates the customer experience by offering hyper-personalized service advancements and content through its best-of-all-time AI features and the ongoing webOS Re:New Program, which includes webOS upgrades for five years.
The 2025 QNED lineup will also now range from 40 to 100 inches as LG is expanding its QNED lineup by introducing a 100-inch option in response to customer demand for ultra-large, premium LCD TVs.
“Our renewed 2025 LG QNED evo lineup inherits OLED’s differentiated picture quality along with a true wireless viewing experience and ultra-personalized solutions to deliver an outstanding super-large viewing experience that no other LCD TV can offer,” said Hyoung-sei Park, president of the LG Media Entertainment Solution Company.
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1 LG 2025 QNED9M series TVs provide support for 4K@144Hz.
2 Wireless transmission refers to the transferring of video and audio signals between a TV screen and theZero Connect Box. Visually lossless, based on internal test results with ISO/IEC 29170-2 and measurement results may vary depending on connection status.
3 Only available in Korea and the U.S.
4 Only available in Korea and the U.S.
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