LG’s Newest 4K Lifestyle Projector Doubles as a Stylish Art Objet
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By News Reporter
Featuring Advanced Purification Technology and a Sleek Space-saving Design,
Company’s Latest PuriCare Solution Delivers Clean Air, Style and Convenience
SEOUL, Jan. 21, 2025 — LG Electronics (LG) is unveiling the LG PuriCare AeroBooster air care solution, an ideal choice for customers seeking to create a more comfortable and healthier indoor environment. The innovative new product provides powerful performance with cutting-edge air purification technology and features a slim, sophisticated design that balances effortless style with unparalleled convenience.
The LG PuriCare AeroBooster utilizes the advanced Aero Series V Filter to draw in pollutants from every direction, effectively reducing the presence of dust, odors, viruses and bacteria for a fresher, more hygienic home. With its Dual Airflow and Clean Booster features, the AeroBooster delivers wider, more efficient air circulation and helps to reduce large dust particles from the indoor space. Purified air is emitted from vents at the top and bottom of the device simultaneously, reaching a distance of up to five and a half meters to fill every corner of the room with clean, filtered air.
The AeroBooster also integrates LG’s proprietary UVnano technology to safeguard the hygiene of the device itself and to maintain the quality of airflow it produces. UVnano removes 99.99 percent of harmful bacteria from the fan’s surfaces,1 while a built-in Ionizer adds another layer of protection by neutralizing harmful airborne substances.2
Thanks to its compact design and modest footprint, the AeroBooster can fit easily in almost any space, providing users with clean air without making their environment feel cluttered or crowded. Along with an ultra-slim form factor, LG’s new PuriCare solution boasts an understated matte finish and a unique air outlet. The minimalist design of the AeroBooster is further enhanced by customizable mood lighting that lets users create the desired ambiance, and an LED display that provides intuitive control and contributes to the product’s sleek, modern look.
In addition, the AeroBooster offers intelligent energy-savings with the ultra-efficient AI+ Mode. Without compromising performance, AI+ reduces the device’s energy consumption by over 49 percent compared to Smart+ Mode, which serves as the default mode of operation.3 When set to Sleep Mode, the AeroBooster runs at an ultra-quiet 21 dBA to help ensure a calm, tranquil environment. Meanwhile, LG ThinQ compatibility allows users to remotely monitor and control the company’s new air purifier from any location.
“The AeroBooster combines advanced air purification technology and a stylish, convenient design to enhance everyday living,” said James Lee, president of the LG ES Company. “LG will continue to deliver innovative air care solutions that address the growing need for healthier indoor spaces.”
The LG PuriCare AeroBooster is launching this month in countries across Asia, including Vietnam, Thailand, Taiwan, Malaysia, Japan and Singapore, with availability in other markets to follow soon after.
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1 Tested by KOTITI testing and research institute using test model AS155GWDL, the results show a 99.999 percent reduction of Staphylococcus aureus, 99.999 percent reduction of Klebsiella pneumoniae, and 99.998 percent reduction of Staphylococcus epidermidis on fan blades. The test conditions included a temperature of 25±2 degrees Celsius, humidity of 50±10 percent, and weak wind settings with a 2-hour UVC LED on/4-hour off cycle.
2 Tested by TÜV Rheinland using the AS55G** model, the results demonstrate a maximum ion concentration of 5,000,000 at a distance of 100 millimeters from the air discharge outlet and an antibacterial performance of 99.5 percent against Escherichia coli. The test was conducted under controlled conditions, including a temperature of 20±3 degrees Celsius, humidity of 40±10 percent, a 30.2 cubic meters test chamber, and Booster mode with 4-stage rated air volume. The ion counter was placed 100 mm from the air discharge outlet in the wind direction, and after a drying period, the chamber floor was exposed without unit operation for 60 minutes. Actual results may vary depending on the use environment.
3 Tested by TÜV Rheinland using test model AS55*G***, the results showed that the AI+ Mode achieved 49.6 percent higher energy-saving performance compared to the Smart+ Mode, with an integrated power consumption of 28.260 watt-hours versus 56.085 watt-hours for Smart+ mode. The test conditions included a temperature of 23±5 degrees Celsius and a humidity level of 55±15 percent, with integrated power consumption measured over an 8-hour period starting 15 minutes after the activation of each operation mode.
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By News Reporter
Company Redefines Space Efficiency and Versatility With Innovative Lifestyle
Projectors: CES Award-winning 3-in-1 and Most Compact 4K UST Model Yet
SEOUL, Jan. 3, 2025 — LG Electronics (LG) is reinforcing its reputation as a top provider of lifestyle projectors with the introduction of two brand-new models at CES 2025. Raising the bar for the lifestyle projector category, LG’s “new-concept” models are designed to deliver maximum space efficiency. The CES Innovation Award-winning PF600U is a versatile device that seamlessly combines a projector with a Bluetooth speaker and LED mood lamp, while the CineBeam S (model PU615U) has the distinction of being LG’s smallest-ever 4K Ultra Short Throw (UST) projector. Worthy successors to 2024’s popular LG CineBeam Q, the innovative, new models boast exceptional picture quality, design and ease-of-use; making them the ideal lifestyle companions for modern consumers.
PF600U: A Versatile 3-in-1 Lifestyle Companion for Everyday Spaces
The groundbreaking PF600U, a CES Innovation Award honoree, transforms living spaces with its multifunctionality. Serving as a projector, Bluetooth speaker and LED mood lamp, it can tailor any room’s ambiance to the user’s preferences. Whether enjoying a private theater, soothing visuals or a mood-lit listening session, it effortlessly curates a distinctive experience that enriches the moment.
Inspired by a floor lamp, the stand-pole design ensures intuitive usability and effortless integration into any space. It features FHD (1,920 x 1,080) resolution, 300 ANSI lumens of brightness and seamless OTT streaming via LG webOS for premium entertainment. Its stereo speakers with passive radiators offer rich and immersive sound, while the LED mood lamp enhances ambiance with nine colors and five brightness levels. Courtesy of its 110-degree tilting head and auto screen adjustment function, the extremely versatile companion supports a wide range of activities, from solo movie nights to immersive music sessions with friends.
CineBeam S: Compact 4K UST Projector Creates Freedom for Interior Design
The CineBeam S is LG’s smallest 4K UST projector, combining premium image quality with a sleek, compact and lightweight design that enables exceptional portability. Despite its compact size, it delivers stunning 4K UHD (3,840 x 2,160) resolution and 500 ANSI lumens of brightness, producing vivid, lifelike visuals with 154 percent coverage of the DCI-P3 color space. Its ultra-short throw capability projects images ranging from 40- to 100-inches with just a few inches of wall clearance, maximizing space utilization without compromising on immersion.
Featuring a minimalistic metallic finish, the CineBeam S blends effortlessly into modern interiors while its rich and immersive sound comes courtesy of its built-in stereo sound system with Dolby Atmos. Powered by LG webOS, it provides easy access to popular streaming platforms. Intuitive features, such as Auto Screen Adjustment, Wall Color Adjustment and Screen Scaling/Shifting, ensure stress-free setup and optimal screen alignment, adapting to various room configurations and wall surfaces.
“With the PF600U’s 3-in-1 versatility and the CineBeam S’s compact, ultra-short throw design, LG is setting a new standard for lifestyle projectors that cater to diverse spaces and user demands,” said YS Lee, vice president and head of the IT Business Unit, LG Media Entertainment Solution Company. “LG is dedicated to delivering versatile projectors that adapt to different moods and lifestyles while seamlessly integrating into various environments, elevating the everyday experiences of modern users.”
Specifications:
PF600U PU615U Resolution FHD (1,920 x 1,080) 4K UHD (3,840 x 2,160) Brightness 300 ANSI Lumens 500 ANSI Lumens Contrast Ratio 150,000:1 450,000:1 Size (W x D x H) 290 x 290 x983 110 x 160 x 160mm Weight 7.5kg 2.5kg Light Source LED (RGBB) Laser (RGB) Projection Lens Screen Size 30 – 120 inches 40 – 100 inches Throw Ratio (Min.) 1.2 0.25 HDR HDR, HLG HDR 10, HLG Speaker Stereo sound (Passive Radiator x 2) Stereo sound with Dolby Atmos Keystone Auto Screen Adjustment Auto Screen Adjustment Platform webOS webOS Wireless Android / iOS Android / iOS Inputs HDMI, USB Type-C HDMI, USB Type-C # # #
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By News Reporter
Company Invites IFA Attendees to Make the Moment Last
With Its Portable Projector, LG CineBeam Q
SEOUL, Sep. 4, 2024 — LG Electronics (LG) is poised to make a significant impact at IFA 2024 in Berlin, Germany (September 6-10) with the European debut of its powerhouse 4K mini projector, the LG CineBeam Q (model HU710PB). Ready to impress visitors at LG’s expansive booth at Messe Berlin, the CineBeam Q boasts a unique, minimalist design, outstanding image quality and a host of advanced features. The booth will also feature a special photo zone where visitors can take photos against a backdrop featuring stunning visuals projected by the CineBeam Q and receive an exclusive gift to make the moment last.
First unveiled at CES 2024 in January, the LG CineBeam Q continues to earn praise from consumers and the media for its stellar performance, convenient functionality and striking, modern appearance. Among the many accolades it has received is a ‘Top Choice 2024’ nod from
link hidden, please login to view, a trusted review site and one of the world’s largest online forums for home theater and AV aficionados. The HU710PB distinguishes itself from other projectors on the market with its instantly recognizable and highly portable design. Integrating a unique 360-degree rotatable handle that doubles as a stand, the LG CineBeam Q delivers crisp 4K UHD (3,840 x 2,160) resolution images on a cinematic scale (up to 120 inches). It also boasts a superb 450,000:1 contrast ratio and 154 percent coverage of the DCI-P3 color gamut, providing vibrant colors, deep blacks and exceptional viewing experiences, day or night.
Additionally, the LG CineBeam Q features Auto Screen Adjustment,1 which automatically fine-tunes focus, keystone and screen-alignment for hassle-free setup and a precisely-calibrated image in various environments. Equipped with the intuitive-to-use LG webOS platform, the HU710PB presents easy access to popular streaming services including Netflix, Disney+, Amazon Prime Video and YouTube,2 giving users a wealth of great content choices without the need to connect to an external device. For more viewing options, the LG CineBeam Q lets users effortlessly stream and mirror content from their smart devices via AirPlay 2 and ScreenShare.3
Along with premium picture quality and intuitive configuration and control, the company’s unique 4K projector blends in seamlessly with almost any home décor thanks to its clean, minimalist design. In addition to showcasing the CineBeam Q at IFA, LG is raising awareness of its mini projector and its many advantages, including its versatility and suitability for diverse living environments, with a social media campaign featuring around 100 influencers. The campaign highlights various uses of the CineBeam Q, showcasing how it fits into home décor and tech setups for single households, families and couples, as well as its applications in premium living, sports viewing and art exhibitions.
Visitors can experience the LG CineBeam Q projector firsthand – and receive exclusive, free gifts – at LG’s booth in Hall 18 at Messe Berlin throughout IFA 2024.
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1 Auto Screen Adjustment may not work properly if the distance between the projector and the screen exceeds 2 meters, or the angle of placement is over 25 degrees.
2 Many streaming apps available on webOS require a paid subscription. Support for specific streaming apps may vary by country.
3 Available when the device is connected to the Internet via cable or Wi-Fi network.
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By News Reporter
The Kia EV3 Comes Equipped With LG’s webOS-Based ACP, Elevating the In-Car
Experience to New Heights
SEOUL, May 27, 2024 — LG Electronics (LG) is bringing its cutting-edge Automotive Content Platform (ACP) powered by webOS to the latest all-electric SUV from Kia Corporation (Kia). The integration of LG’s ACP into the recently unveiled Kia EV3 marks the first time the innovative solution has been applied to an electric vehicle. LG’s automotive entertainment platform initially debuted in South Korea last year with the introduction of the Hyundai Motor Group (Hyundai) Genesis GV80 and GV80 Coupe.
The webOS-based ACP brings the home entertainment experience into the vehicle cabin, aligning with LG’s future mobility vision to transform the car into a “living space on wheels.” This platform is an integral part of LG AlphaWare, LG’s suite of software solutions for software-defined vehicles (SDVs). It offers a wide range of content that has made LG Smart TVs with webOS so popular with consumers worldwide. Optimized for the in-car environment, LG’s ACP powered by webOS allows vehicle passengers to sit back and immerse themselves in their favorite content – just like they would at home.
LG’s ACP makes commutes and road trips more entertaining and enriching by providing EV3 owners and passengers access to apps from a wide range of premium content providers, including Netflix, YouTube, Baby Shark World for Kids, Stingray Karaoke, Play.Works and LG Channels. Thanks to LG and Kia’s close collaboration, the EV3 conveniently puts LG’s powerful platform at each passenger’s fingertips, enabling them to enjoy high-quality content on the car’s built-in screens. From streaming services and social media platforms to educational content for kids, users have access to a variety of content previously only available on mobile devices or TV.*
The webOS-based entertainment system from LG is continuously updated and enhanced, ensuring seamless integration with applications such as Baby Shark World for Kids. The mobile education app, beloved by children all over the world, presents over 9,000 songs and stories designed to educate and enthrall young learners and is readily available for download from the LG Content Store on the ACP.
LG’s advanced ACP now offers an enriched content streaming experience with the recent addition of the company’s exclusive, free streaming service, LG Channels. Tailored for in-vehicle use, LG Channels presents over 80 channels, real-time news updates and over 400 VOD content options, including movies, dramas and animated series for children – all ready to watch without any complex sign-ups required. LG aims to expand its in-vehicle LG Channels service (which was first launched on ACP for the Genesis GV80) with more outstanding content choices set to arrive in the near future.
“Featuring numerous user-centric innovations including LG’s ACP powered by webOS, the EV3 enables our customers to enjoy a compelling in-vehicle experience, complete with many of their favorite premium streaming services,” said Ryu Chang-sung, senior vice president and head of the Global Brand & CX division at Kia.
“Our in-vehicle content platform elevates the mobility experience, providing easy access to a diverse array of high-quality content,” said Eun Seok-hyun, president of LG Vehicle component Solutions Company. “We will continue to collaborate with leading global content providers to further enrich LG’s ACP, meeting the demands of both automakers and end users.”
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* The service requires a data subscription for automobiles.
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By News Reporter
Company Introduces Stunning Home Appliances Featuring Moooi’s Distinctive
Patterns at Must-see Exhibition
SEOUL, Apr. 16, 2024 — LG Electronics (LG), in collaboration with premium Dutch lifestyle brand Moooi, is presenting the ‘A Life Extraordinary’ exhibition at Milan Design Week (MDW) 2024, running from April 16-21. The exhibition is a fusion of bold aesthetics and advanced technologies, where LG’s innovative home appliances meet Moooi’s distinctive designs and interior objects, coming together in a stunning showcase of sophisticated home living.
A Must-see Exhibition: Innovative in Home Appliances as Objet d’Art
Moooi’s “creative luxury” is immediately apparent in each engaging and elegant display that makes up the memorable exhibit. The Dutch company’s curated furniture pieces, lightings, patterns and interior accessories are perfectly paired with a wide range of stylish, premium LG appliances. Among these are the PuriCare AeroFurniture, InstaView bottom-freezer refrigerator with MoodUP, Styler clothing management system and Styler ShoeCase. LG’s state-of-the-art products and Moooi’s designer offerings not only offer convenience and comfort but also create a visually harmonious ensemble that can instantly elevate any indoor space.
Works of Art: LG Home Appliances with Exclusive Moooi Patterns
Following up last year’s successful collaboration, LG is introducing even more eye-catching Moooi designs for the PuriCare AeroFurniture at MDW. Moooi’s new Silk Bombis patterns, embodying the distinctive appearance and habitat of the silkworm, augment the unashamedly modern styling of LG’s table-type air purifier. These patterns infuse the surrounding décor with gorgeous colors and imaginative aesthetics, adding a sense of liveliness.
The LG PuriCare AeroFurniture, with its cutting-edge air purification technologies, convenient functions and a compact, cylindrical form factor, provides cleaner indoor air and a décor-friendly yet highly practical design. In addition to 360-degree air purification for a healthier, more pleasant environment, the AeroFurniture offers a mood lighting feature that allows users to easily alter the ambiance of the room to match their mood or occasion.
Lifestyle Appliances: Harmonizing Design and Tech in an Extraordinary Space
The Milan showcase also puts the spotlight on the evolved design and thoughtful features of groundbreaking LG home appliances, such as the LG InstaView bottom-freezer refrigerator with MoodUP. The impressive new model incorporates an InstaView panel with color-changing LED lighting on its fridge door, and a color-changing MoodUP panel on its freezer door. Users can choose from 438 color combinations for the freezer door and InstaView lighting, giving them considerable scope to customize the fridge’s appearance and transform the atmosphere in the kitchen.
Another lifestyle innovation on show in Milan is the LG Styler ShoeCase. The product allows users to display their favorite sneakers as if they were works of art, thanks to its 360-degree rotating turntable and transparent ‘display case’ panels. The Styler ShoeCase also provides a complete shoe care solution by maintaining the ideal conditions for shoe storage. Visitors can also explore LG’s latest Styler, a steam clothing care solution which blend seamlessly into the visually sumptuous LG x Moooi showroom.
“Our collaboration with Moooi at Milan Design Week presents an extraordinary experience where technology and design meet, and seamlessly merge,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “Leveraging the best of technology and design, we will continue to deliver advanced innovations tailored to the needs and tastes of each customer.”
Moooi’s exhibition envisioned by LG is being held during Milan Design Week from April 16-21 at the Salone dei Tessuti, 29 Via S. Gregorio, Milan, Italy.
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