LG Styler Introduces New Era in Clothing Care Management at CES 2024
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By News Reporter
The LG Styler Steam Clothing Care System has become an essential appliance in many Taiwanese households, addressing health concerns as well as enhancing clothing appearance. On October 9, LG Taiwan hosted a press conference to mark the official launch of the ALL NEW Styler.
For the first time, LG Taiwan collaborated with Taipei Fashion Week, creating a massive Styler-shaped pop-up store in the Xinyi Xiangti Avenue Plaza. The exhibition space was designed to make guests and media feel as though they were stepping inside the Styler. Attendees could try out the LG ALL NEW Styler and get a firsthand look at features typically hidden when the machine is in operation.
LG Taiwan also partnered with acclaimed independent design brand DOUCHANGLEE, co-founded by renowned fashion designers Dou Teng Hwang and Changlee Yugin. The designers attended the event to endorse the LG Styler, showcasing how the product enables consumers to express their style without the limitations of traditional clothing care.
The pop-up store featured demonstrations of the LG ALL NEW Styler’s powerful new functions, including the upgraded Dual Steam Clothing Care technology and the Smart Shaking Hanger. Guests experienced AI-powered care recommendations, a built-in high-pressure steam iron and a foldable pants press. The event provided plenty of valuable material for the media.
Designers Dou Teng Hwang and Changlee Yugin took the stage to share their experience working with LG Taiwan, praising the ALL NEW Styler’s steam care capabilities and built-in steam ironing system. They also discussed how the installation of the LG Styler at DOUCHANGLEE’s Zhongshan concept store introduced a new perspective on garment care to consumers.
LG Styler’s latest showcase highlighted the brand’s innovative fusion of technology and fashion-forward design. Through an impressive life-sized display, the premium garment care solution demonstrated how advanced technology can transform daily clothing care routines, reinforcing LG’s position as a leader in sophisticated home appliance solutions that resonate with style-conscious consumers.
Contributed by LG Taiwan
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By News Reporter
Digital signage is an essential tool for connecting and communicating with key stakeholders across various environments, including retail, hospitality, healthcare and corporate sectors. This technology delivers dynamic and customized content to captivate, entertain and inform audiences. To maximize the value of these versatile B2B products, innovative companies like LG have introduced cloud-based content management solutions, providing clients with a new level of control and convenience.
According to a
link hidden, please login to view conducted by Grand View Research, the digital transformation solution market is expected to record a compound annual growth rate of 30.8 percent by 2030, driven largely by the increasing adoption and investment in cloud technology. Cloud-based content management solutions enable companies to administer their digital content – and the digital signage that displays it – from almost anywhere, significantly reducing time, hassle and costs. Further streamlining business operations, some solutions now incorporate AI and data analytics to measure advertising performance and create content tailored to target audiences. Following this trend, many system integrator companies have started to offer services relating to the installation and management of cloud software for digital signage. Several of LG’s successful cloud-based solution implementations have been led by (WAND), a U.S.-based digital display and content management software provider and systems integrator primarily serving the food service market. WAND, which boasts many notable clients, leverages LG’s webOS-based digital signage and LG Business Cloud. This platform offers straightforward setup and a wide range of options for diverse business sectors, simplifying the purchasing and application of LG digital signage management software. By implementing LG Business Cloud solutions, WAND’s customers have achieved greater scalability and efficiency in their operations while simultaneously enjoying an enhanced digital signage management experience.
The winner of an InfoComm 2024 Best of Show award from AV Technology magazine, is a one-stop platform that offers an array of software solutions to meet B2B customers’ various digital signage and content management needs. These include the LG SuperSign Cloud digital signage content management system (CMS), and LG Pro:Centric Cloud, a CMS designed for hotel TVs. Pro:Centric Cloud fosters a guest-friendly environment by enabling tailored customer service and the creation of personalized content for in-room displays.
In addition, the platform features the LG ConnectedCare remote management solution (RMS), which lets users manage and monitor the performance of their LG digital signage products remotely, sending instant alert notifications if an error is detected. Another outstanding solution offered on the platform is LG DOOH Ads, LG’s commercial display advertising solution. These convenience-enhancing solutions save businesses valuable time, as they can now be easily purchased through LG Business Cloud. Previously, customers had to navigate to each solution’s official website or webpage to make a purchase.
Moreover, LG Business Cloud lets users take advantage of trial licenses and tutorial videos for every solution offered on the platform.1 After purchasing a license from the LG Business Cloud website, customers can seamlessly connect their licenses to their digital signage and immediately begin using their newly acquired management solutions without any additional steps.
By providing all the essential tools needed to simplify and streamline content and display management, LG Business Cloud helps B2B customers maximize the potential of their LG digital signage.
To learn more about LG’s cloud-based B2B solutions, visit .2
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1 Trial licenses and tutorial videos are services provided to registered members.
2 Purchasing solutions on LG Business Cloud is currently available in the U.S., with plans to gradually expand to other regions.
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By News Reporter
Company’s Latest Autonomous Robot Solution Provides Safe and Reliable Delivery
With its Four-Door Design and Six Wheels With Independent Suspension
SEOUL, June 24, 2024 — LG Electronics (LG) is launching its latest LG CLOi ServeBot (model LDLIM31), an autonomous, door-type service robot designed to provide safe delivery services in hospitality and healthcare settings. Featuring a four-door design with ample interior storage space, the CLOi ServeBot can perform simple and repetitive delivery tasks to reduce the burden on busy staff.
This introduction further strengthens LG’s portfolio of advanced AI robots and robot control solutions, aligning with the company’s plans to accelerate the expansion of its B2B business, particularly in the delivery and logistics services sector. The CLOi ServeBot was first released in South Korea, with upcoming launches scheduled in key markets across North America and Asia. For more details, please visit
link hidden, please login to view. The door-type CLOi ServeBot has gained international recognition for its innovative and convenient design, earning honors at the Red Dot Design Award 2024 and the iF Design Award 2024. Boasting four internal compartments, each capable of holding items weighing up to 30kg, this new model is able to make multiple deliveries or collections. Its generous and secure cargo space can comfortably accommodate as many as 32 standard-sized coffee cups,* while its shelving can be easily adjusted according to item- or load-size.
Tailored for indoor hospitality and healthcare environments, the LG CLOi ServeBot is capable of utilizing elevators to move between floors. Its six wheels, each with independent suspension, provide excellent stability, enabling the CLOi ServeBot to transport beverages over uneven surfaces without any significant spillage. For added user convenience, the CLOi ServeBot’s doors can be set to open or close automatically during operation. The LG CLOi ServeBot can even tell when a delivery has been completed, as camera sensors built into its internal compartments detect when items have been removed. And thanks to an AI algorithm, the new model can safely navigate around obstacles, determine the optimal route to its destination(s), and communicate with up to 20 other CLOi ServeBots to maximize task efficiency and avoid potential collisions.
A front-facing 10.1-inch display on the CLOi ServeBot functions as a mobile advertising platform, with content easily uploaded via the LG CLOi Station (accessible through mobile or web) or the CMS mobile app. Furthermore, LG’s latest CLOi solution can escort customers to a given destination and provide voice guidance for visually impaired users. Additionally, users can monitor the robot’s status in real time using the LG CLOi Station, which also offers convenient paging and scheduling functions.
“LG’s latest service robot employs advanced platform technologies covering AI, communications and control, to help streamline operations in hospitality and healthcare settings,” said Roh Kyu-chan, vice president and head of the robot business division of LG Business Solutions Company. “Leveraging our capabilities and expertise in robot solutions, we will continue to deliver innovative LG CLOi ServeBot models to meet the specific needs of diverse sectors.”
With years of robotics industry experience, LG continues to provide versatile robot solutions for various environments, including airports, hotels, hospitals and warehouses. The company is now developing a comprehensive suite of solutions to efficiently manage the entire distribution process, from supplying robots to facilitating the last-mile delivery of ordered products.
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* Approximately 350ml/11.8oz each.
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By News Reporter
Company Shares Its Optimistic ‘Life’s Good’ Message and
Latest Innovative Products With France’s Younger Generations
SEOUL, June 5, 2024 — LG Electronics (LG) recently held a ‘Life’s Good’ brand activation celebrating Korean gaming and popular culture at Espot Paris – Europe’s largest e-sports stadium – in Paris, France. A collaboration between LG and the Paris-based Korean Cultural Center, and themed “Life’s Good, Let’s Play,” the unique event offered young Parisians a chance to experience the best of ‘K-culture’ alongside LG’s latest lifestyle innovations.
The two-day event explored Korea’s rich gaming history, providing insight into its past and present, and a glimpse into its exciting future. Visitors were able to take advantage of several interactive activities, such as playing online games on LG’s UltraGear gaming monitors, receiving coaching from top gamers, and playing traditional Korean games (including the Honeycomb Challenge) that have become well-known internationally thanks to the Korean Wave.
Due in no small part to the participation of popular Korean gaming influencers, Life’s Good, Let’s Play attracted a significant number of visitors, reaching around two thousand attendees. The event kicked off with a conference hosted by Kang “Ambition” Chan-yong, a League of Legends Worlds 2017 champion and gaming content creator, who shared insights on Korean e-sports. The highlight of the second day was a match between an all-star team of former Korean professional gamers and Karmine Corp, a French e-sports team in partnership with LG. Both teams showcased their skills using LG UltraGear gaming monitors (model 25GR75), renowned for their immersive gaming experience, ultra-fast response times and a refresh rate of up to 360Hz.
The event also featured a variety of entertaining activities, such as photo zones with backgrounds displaying iconic Korean scenes, including the majestic Gwanghwamun (the largest gate of Seoul’s Gyeongbok Palace) and the picturesque streets of the country’s historic Hanok villages. Additionally, visitors got to enjoy the distinctive smells and flavors of Korean street food, providing them with a special, senses-pleasing experience that captured the joy-of-living and bold optimism encapsulated by LG’s ‘Life’s Good’ brand slogan.
Prior to the Espot Paris event, LG participated in ‘Noli: jeux coréens’ (Noli: Game of Korea), a special exhibition run by the Korean Cultural Center in France from May 24 to October 5. Held under the theme of ‘Korea, the history of world e-sports leaders,’ the exhibition introduced visitors to the evolution of e-sports in South Korea and included a video covering Gen.G, the highly-successful e-sports team sponsored by LG.
LG plans to solidify its position as a premium brand in Europe’s rapidly-growing gaming market through continuous communication and engagement with young customers. According to market research firm Future Market Insights, the gaming monitor market in Western European is expected to grow at an average annual rate of approximately six percent, reaching an estimated value of around USD 1.16 billion by 2033.*
“This event presented us with a wonderful opportunity to share our love of K-culture and to connect with the younger generations; a consumer group whose influence is steadily growing in France and all across Europe,” said Heaven Lee, executive vice president and Europe Region Representative of LG Electronics. “We will continue to enhance LG’s brand image as part of our long-term strategy to secure sustainable future growth.”
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By News Reporter
In the second episode of the ‘Customers at Heart’ series, we arrive in Egypt to see how the LG team here are introducing customized solutions that seek to improve the entire customer experience.
In Egypt, a country where 72 percent of its 111 million population are internet users according to
link hidden, please login to view, the popularity of online shopping is significant. Recognizing this, LG Egypt has taken an extra step to understand and analyze the needs of local customers, aiming to elevate their online shopping experience. Customer needs in Egypt, related to LG’s Online Brand Shop (OBS), both in the digital and physical space, were identified and categorized into three main areas: simplified access to information on store locations or LG appliances; an expanded range of payment options for OBS purchases; and increased flexibility in scheduling for delivery, installation and repairs.
The subsidiary took into account local customer data, even analyzing numerous customer call records and Voice of the Customer (VoC) data to better comprehend their preferences. For example, they observed that over 70 percent of Egyptians use WhatsApp, the messaging service. However, as the country is in the nascent stages of digital finance, many consumers still prefer cash payments. Thus, LG Egypt aimed to provide a wider range of payment options and unique benefits to attract people to the OBS.
Incorporating various data, the company enhanced its messaging features and created an All-in-One chatbot service through WhatsApp. With this service, customers can now choose their nearest store and, by clicking ‘Connect to Promoter’ and selecting text or video chat, they can connect with a knowledgeable sales representative.
LG Egypt also broadened its payment system by offering a method to pay for online purchases in cash upon delivery or in installments. They also improved purchasing benefits, such as member discounts and cleaning service coupons valid for a year from the purchase date.
The company also streamlined the delivery and installation process, allowing both to occur on the customer’s chosen date. This eliminates the need for customers to contact the call center separately for installation, saving them valuable time.
And to ensure customers receive the maximum benefit from their products, LG enhanced its after-sales service by scheduling service technician visits at times convenient for the customers and ensuring issues are resolved in a single visit – eliminating the need for lengthy waits for repairs. To cater to all customer needs, the Egyptian branch introduced ‘same day contact,’ a service that ensures technicians call customers on the same date of order request receipt; ‘Evening Care+’ for customers unavailable during regular office hours; and ‘On time – One Time’, which provides repair reception and processing during evening hours (17:30 – 20:30). The company also streamlined returns through its ‘Instant Exchange Process,’ handing customers the ability to effortlessly request returns or replacements by taking photos.
These innovative changes to the customer experience have been praised by customers nationwide. Its chatbot and location-based features have played a big part in boosting customer satisfaction, and the numbers back this up. Last year, OBS sales increased 169 percent compared to the previous year while registered OBS members went up 79 percent. After witnessing these results, LG Egypt committed itself to further diversifying its customer care program and increasing the All-in-One chatbot’s applicability to provide the ultimate differentiated experience to LG Brand Shop visitors. The company also plans to expand their dedicated service infrastructure to around 90 percent, ensuring that customers associate LG services with ‘On Time – One Time.’
Stay tuned for the next episode of ‘Customers at Heart,’ where we’ll be heading to another global LG office to learn how they’re thinking out of the box to enhance the customer experience.
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