LG Expands Relationship With Wash to Provide Commercial Laundry Services in North America
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By News Reporter
At the heart of LG appliances lies its powerful Core-Tech, now enhanced with AI capabilities. This technology enables intelligent control of key components, enhancing energy efficiency, ensuring delicate performance and delivering tailored solutions that embody LG’s vision of a Better Life for All.
For instance, LG washing machines feature AI DD, which combines deep learning technology with the company’s 6 Motion Direct Drive technology. This system analyzes fabric types and optimizes washing cycles, utilizing six unique drum motions to provide tailored care for all kinds of fabrics. This not only enhances washing efficiency but also minimizes damage to clothing. However, LG’s commitment to enriching lives extends beyond products. LG offices worldwide actively utilize the company’s laundry solutions to benefit local communities.
In September, Typhoon Yagi ravaged large parts of Southeast Asia including Vietnam. In response, LG Vietnam took action to help the residents of Nam Định and Yên Bái by operating mobile and stationary laundry stations free of charge. This initiative allowed nearly 425 locals to clean approximately 3.5 tons of clothing and blankets.
To handle this significant volume of laundry, LG deployed over 60 employees to operate the washing stations, which were fully equipped with advanced washers and dryers. This ensured that every item was thoroughly cleaned and deodorized after exposure to contaminated floodwater.
This initiative builds on LG’s previous efforts to assist communities in central Vietnam affected by natural disasters in 2020, where free laundry stations across the Quang Binh and Quang Tri provinces cleaned nearly 1,000 kilograms of laundry.
Once this vital campaign concludes, LG Vietnam plans to donate the washing appliances used to educational and medical institutions in Yen Bai and Nam Định, ensuring they continue to serve the community. In addition, the company provided residents in 24 northern provinces with a special warranty from September 12 to October 10, covering repairs for LG appliances and electronics damaged by the typhoon.
In India, LG has embarked on a new business venture with the launch of LG Laundry Crew, a self-laundry service designed for college and university hostels, starting at Galgotias University in Greater Noida this February.
This service delivers the convenience of LG’s washers via the user-friendly “Laundry Crew” application, which facilitates reservations, operations and payments. This first-of-its-kind IoT-enabled laundromat system alleviates one of the biggest challenges of campus life, allowing students to save time for their studies.
To enhance students’ lives, LG India had opened around 100 self-laundry service centers in various college campuses across India and plans to further expand this service to reach 200 self-laundry service centers.
LG is equally committed to enhancing convenience for its commercial business partners. In Thailand, the company has expanded into commercial washing machines with the launch of its first LG Laundry Crew laundromat in February, coinciding with its launch in India. This expansion highlights three key strengths: strong consumer trust in the brand, specialized commercial washing machines and dryers tailored for laundromats and comprehensive after-sales services for store owners.
With Thailand’s flourishing laundromat industry showing significant growth potential, combined with LG’s 35-year market leadership in the washing machine segment, LG Thailand was inspired to introduce the LG Laundry Crew—a pioneering laundromat franchise prototype. As the first official LG-branded laundromat franchise in Thailand, LG stands as the sole provider of commercial washing and drying machines specifically designed for laundromats, enabling entrepreneurs to optimize their investments and reduce operational costs by avoiding oversized equipment.
LG’s established consumer trust and efficient after-sales support system underscore the company’s confidence in the success of this laundromat franchise venture. LG Thailand offers franchise owners an extensive range of benefits, including comprehensive after-sales support featuring complimentary monthly maintenance services for the first two years and bi-annual drum cleaning services to ensure consistent cleanliness and odor-free operation.
More importantly, in response to the recent devastating floods in northern Thailand that particularly affected Chiang Rai and Phayao provinces, LG Thailand launched the “#LGFreeLaundryService” initiative between September 19-30, providing the free laundry service to assist over 1,300 flood victims across three strategic locations in both provinces, helping communities cope with the aftermath of flood-damaged belongings and mud-soaked materials. This initiative exemplifies LG’s core brand promise of “Life’s Good,” demonstrating our commitment to delivering innovation for a better life that extends beyond mere service provision to meaningful community support.
Stay tuned to
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By News Reporter
Equipped With Cutting-Edge AI Technologies, the Company’s Large-Capacity
Commercial Washers and Dryers Deliver Excellent Energy Efficiency
SEOUL, Nov. 7, 2024 — LG Electronics (LG) is showcasing its PROFESSIONAL LAUNDRY lineup at Texcare International 2024, a global B2B laundry and textile care exhibition, held in Frankfurt, Germany, from November 6-9. Prioritizing energy efficiency, the new lineup features a variety of large-capacity solutions, including 30-kilogram washers and dryers, as well as a washer-dryer combo with heat pump, offering a maximum capacity of 25 kilograms for washing and 16 kilograms for drying. With the launch of its PROFESSIONAL LAUNDRY lineup, LG aims to strengthen its position in the commercial laundry market, both in Europe and worldwide.
LG’s comprehensive range of large-capacity commercial washers and dryers provides several outstanding options for customers to choose from. The new PROFESSIONAL LAUNDRY lineup features 20-, 25- and 30-kilogram washers, as well as 25- and 30-kilogram dryers, along with a 25- kilogram washer-dryer combo. These solutions are equipped with LG’s advanced AI technology, which automatically adjusts water usage and washing/drying times based on load size, enabling a complete cycle in just 60 minutes.*
Along with energy efficiency, LG’s PROFESSIONAL LAUNDRY lineup boasts outstanding durability. The new washers feature the company’s Ball Balancing System, which supports a maximum spin speed of 1,100 RPM and enhances stability during high-speed washing cycles. The 25-kilogram washer-dryer combo stands out as one of the largest models in the heat pump combo category and is the industry’s first commercial combo to employ an inverter heat pump drying module. This proprietary technology significantly reduces drying times and boosts energy efficiency. Ideal for businesses with high laundry demands, such as hotels and care facilities, LG’s impressive heat pump combo represents a reliable, energy-efficient alternative to traditional gas and electric dryers.
LG’s commercial laundry solutions deliver further value with Proactive Customer Care, a smart service that actively monitors the machines’ operational data to identify potential issues before they arise. This service sends alerts to facility managers through the LG Laundry Crew app, allowing them to take preventive measures and avoid any service interruptions. In addition, the machines are equipped with features designed to safeguard performance, such as Tub Cleaning, which helps maintain hygienic conditions within the drum.
Since entering the global commercial laundry market in 2008, LG has consistently expanded its influence within the segment. Earlier this year, the company strengthened its partnership with WASH, a leading North American laundry service provider, to increase its presence in the growing U.S. and Canadian markets for laundry solutions in multi-family housing and university dormitories. LG also continues to showcase its innovations globally, with a successful appearance at the Clean Show 2022 in the U.S. and now at Texcare International 2024 in Germany.
With its new PROFESSIONAL lineup leading the way, LG plans to continue expanding its presence in Europe’s commercial laundry solutions sector. The company’s high-efficiency washer and dryer technologies will play a key role in helping commercial laundry operations lower their energy consumption.
“Building on our success in the residential washer and dryer market, we are now accelerating our efforts to lead the commercial laundry sector and are excited to launch our innovative, energy-efficient PROFESSIONAL LAUNDRY lineup,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “Texcare International 2024 is a notable opportunity to grow our commercial laundry business and strengthen our standing in the global market, particularly in Europe.”
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* Based on an IEC standard load of 7 kilograms for washing and drying courses. Actual results may vary depending on usage environment and washing conditions.
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By News Reporter
Platform Now Supports 180Hz VRR for Seamless, Smooth Gaming Experience
SEOUL, Sep. 24, 2024 — LG Electronics (LG) announces that its webOS Hub platform is now available for third-party gaming monitors. This expansion follows the company’s previous rollout of the webOS Hub platform to third-party smart TVs and smart monitors, addressing the increasing trend of gaming monitors and smart monitors being equipped with OTT streaming services.
The new platform features, customized for gaming monitors, include VRR 180Hz, providing gamers with an optimal environment free from stuttering or tearing. The platform also maximizes user convenience with various connectivity options, including wired and wireless keyboards and mouse, DisplayPort and USB-C type. Additionally, the Game Dashboard and Game Optimizer allow users to easily configure the optimal settings for each game. The Game card app provides easy access to content, including cloud games.
On top of the new gaming features, the webOS Hub also continues to provide a comprehensive entertainment experience through streaming services and LG Channels. It also offers convenient music listening through the Card App Home Hub & Music and useful features optimized for document handling or video conferencing, accessible via the Home Office card app.
The latest webOS Hub features are expected to be made available first on Acer’s upcoming Nitro GS272U M QHD 180Hz gaming monitor, with more partners to adopt the platform in the near future. By offering high refresh rates, VRR, diverse connectivity, rich content, easy document handling and a wide range of options, webOS Hub platform provides an exceptional user experience that will help expand platform usage on third-party smart monitors and gaming monitors.
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By News Reporter
New Program Connects LG, Strategic Partners and Startups to
Ignite Collaboration and Development of Innovative Ideas for a Better Future
SANTA CLARA, Calif., Sept. 19, 2024 — LG Electronics today announced the launch of the LG NOVA Partner Alliance Program – a platform that brings together corporate partners and startups for cross-industry collaborations, technology and business development, and commercial partnerships to catalyze the growth of innovations for the future.
Spearheaded by LG NOVA, LG Electronics’ North America Innovation Center, the Program extends the success of LG NOVA’s mission to co-create new ventures with startups to its corporate partners with the goal to encourage exponential growth of new innovations in the market by creating more pathways for innovative ideas to flourish at a greater rate.
Joining the Partner Alliance Program at launch are
link hidden, please login to view, , , , and the . These organizations have all signed on to work with LG NOVA and its extensive startup ecosystem to generate and explore new concepts; develop, test and validate those concepts; and collaborate on innovative product solutions or even co-create new businesses. Additional partners will be added to the Partner Alliance Program in the coming months. “The new Partner Alliance Program aligns with our core mission to collaborate and create an eco-system for startups to thrive and ensure that the innovations today become the market-leading solutions of tomorrow,” said Dr. Sokwoo Rhee, corporate executive vice president for Innovation, LG Electronics and head of LG NOVA.
Kevin Chong, LG NOVA’s head of corporate and business development, said, “This program is a win-win for all parties, including LG, as we continue to explore new ideas for business co-creation. The growth of new ideas and cross-industry collaboration will help the markets move forward faster towards a better future that benefits all of us, businesses, people and the planet.”
In bringing on corporate partners to its Program, LG NOVA is helping to create more opportunities for startups to find quintessential industry partners that will help it reach commercial success at a larger level, Chong explained. For the corporate partners, finding innovative startups to work with will help them address new market opportunities, extend their businesses into new areas and better address the changing needs of their customers.
The Partner Alliance Program will leverage the resources of LG Electronics existing business units while also tapping into the pipeline of startups and resources available through the LG NOVA’s – a broad umbrella of programs designed around engaging with the entire innovation ecosystem to explore ideas on creating a better future through collaboration and tech innovations.
LG NOVA and the newly announced partners in the Partner Alliance Program plan to share more about their goals and vision for this program at the 2024 LG NOVA InnoFest, Sept. 25-26, at the Palace of Fine Arts in San Francisco, Calif.
LG NOVA’s annual InnoFest conference unites business leaders, innovators and investors to collaborate on solutions for a better future, this year, under the theme of “Lighting the Halo of Innovation,” inspiring attendees to focus on impactful co-creation and bold ideas. For more information about this year’s event visit .
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By News Reporter
LG 1 Extends its Reach to Wider Audience With
Premium Free Content and Launch of Rerun Channel in Europe
SEOUL, Aug. 14, 2024 — LG Electronics (LG) is set to expand availability of LG 1, the company’s free ad-supported owned and operated channel, to reach a broader audience across Europe. Following a successful launch in the UK and Germany in May, LG 1 will be available later this year in France, Spain and Italy via LG Channels, the company’s exclusive free streaming service. Thanks to notable content partnerships including Lionsgate, Filmrise, NBCUniversal and Fremantle, LG has curated owned-and-operated channels to deliver a wide range of popular and premium content, demonstrating the company’s commitment to elevating the viewing experience for users in European markets.
Since its launch in the UK and Germany, LG 1 has rapidly climbed the LG Channels rankings to claim one of the top spots in viewing hours. The channel leads the way with titles such as the exclusive first-window premieres of Paul T. Goldman and Wong & Winchester as well as hit shows Nashville, Boss, Graves, The Royals, Houdini, The Girlfriend Experience, Sliders, Quantum Leap, Twelve Monkeys, New York Undercover, Mutant X, Relic Hunter, Andromeda and Anna Pihl.*
Following the success of the recent launch, LG is ensuring that LG viewers don’t miss a thing with the launch of the LG 1 time shifted channel, now live in the UK and Germany, enabling viewers to watch the channel one hour after the original broadcast.
LG is also building on the momentum of LG 1 in the UK and Germany by extending the flagship owned-and-operated channel to other regions in Europe, including France, Spain and Italy. The channel will greatly enhance the quality of viewing in these regions with a broader selection of premium content.
What’s more, LG Channels has introduced a dedicated Kids & Family tab in the UK, Germany, France, Italy and Spain, allowing families to easily explore channels specifically tailored to children, including Beano TV, Narrative and Wildbrain.*
In addition to expanded content in Europe, LG recently launched a curated premium owned-and-operated channel in the US called LG Channels Showcase, which is powered by partnerships with a wide range of film studios such as Amazon MGM Studios, Lionsgate and Sony Pictures Entertainment.
LG Channels Showcase also boasts original content such as award-winning series LG Presents: The Rivalries, The Taste of Tennessee and the recently announced Estate of Survival, the company’s first reality competition series, which will be available on LG Channels in more than nine countries, including the U.S., Canada, Australia, Korea and markets in Latin America.
The series now also streams on LG Channels Showcase, with two episodes to be released back-to-back weekly.
LG is dedicated to elevating the viewing experience for users around the world, expanding investment in partnerships and UI enhancements to deliver a more intuitive and personalized experience that aligns with viewers’ interests.
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* Titles vary by market.
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