LG Introduces StanbyME Speaker to Global Market for More Personalized Entertainment Experience
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By News Reporter
Photo credit: @minyo_kki / LG NeoChef X Creator Recipe: Italian Slow Food ‘Riso, Cozze e Patate’
Sharing “kitchen moments” on social media has become a global trend, connecting people from all walks of life. A quick search of #kitchendesign on Instagram reveals over 18.5 million posts, while #lifestyle boasts around 374 million posts, showcasing the modern kitchen as a hub of creativity, care and connection. In line with this trend, LG operates the Life’s Good Kitchen channel, a platform dedicated to kitchen lifestyle enthusiasts.
Examples of Life’s Good Kitchen “Special Goods”: apron, oven mitt, and eco bag set with embroidered patches for personalized style
The Life’s Good Kitchen channel is the ideal online destination for those passionate about the latest food and lifestyle trends. While embodying LG’s inspirational Life’s Good philosophy, it continues its mission of bringing people together, catering to individuals who may not be expert cooks but are keen on a simple and healthy lifestyle.
Instagram and TikTok, two of the most popular social media platforms, serve as a “global dining table” where users can explore diverse culinary cultures, seek cooking inspiration, and even make new friends. The Life’s Good Kitchen channel actively participates in this phenomenon, allowing gourmets worldwide to share their love for good food.
In October, the Life’s Good Kitchen channel launched the Cooking Challenge, an international campaign targeting TikTok users across Australia, Latin America, the Middle East and Asia. The campaign invites people to share their culinary experiences through two challenges: the Inspiration vs. Reality Cuisine Challenge (for beginners) and the LG Microwave Gourmet Cooking Challenge (for more experienced cooks). These challenges ensure that everyone, from novices to experts, can join in the fun. With over 5,000 participants so far, LG’s campaign has become a dynamic platform for food lovers to express their joy for cooking.
The Cooking Challenge, part of an LG brand campaign promoting the benefits of home cooking, aims to discover talented culinary creators (as well as those who perhaps have more ambition than skill). LG’s campaign fosters a diverse community of food enthusiasts, driving engagement with the Life’s Good Kitchen channel and creating brand fans who may consider LG products when upgrading their kitchen appliances.
The Inspiration vs. Reality Cuisine Challenge encourages participants to upload photos of dishes that didn’t turn out as expected, offering a lighthearted test for home chefs. Meanwhile, the LG Microwave Gourmet Cooking Challenge allows seasoned cooks to share unique recipes made with the LG NeoChef microwave, using special GIF stickers and the hashtag #LGCookingChallenge2024. The NeoChef microwave, powered by LG’s Smart Inverter technology, enables fast, precise cooking and heating, making it perfect for both culinary experimentation and everyday meals.
The Life’s Good Kitchen channel is a sensory playground for global food enthusiasts that features great recipes, helpful household tips and more
Launched on Instagram in July 2021, the Life’s Good Kitchen channel has grown into a vibrant global community of over 6 million followers across Instagram, Facebook and TikTok. The channel celebrates cooking experiences, culinary cultures and sustainable living, aligning with global trends and the interests of Millennials and Generation Z.
LG offers unique experiences with “LG InstaView miniature” and miniature cooking recipes
LG prioritizes customer-centered content, fostering meaningful interaction and engagement by avoiding direct product promotion and staying true to its Life’s Good philosophy. Initiatives like the Kreator program, which combines “kitchen” and “creator,” enhance LG’s ability to connect with people worldwide.
For years, LG has engaged customers through impactful campaigns. The 2021 Food of the Day campaign promoted health and well-being, while the 2022 Party Food with Playmobil challenge celebrated the joy of hosting gatherings post-pandemic. The 2023 Comfort Food Challenge allowed customers to share their favorite stress-relieving foods.
LG’s annual Global Cooking Challenge continues to connect with Millennials and Generation Z thanks to its relatable and engaging culinary themes
Through innovative TikTok challenges and curated lifestyle content, LG enables people to experience its brand philosophy and learn about its premium products in a fun, interactive way. The company will continue to deliver enjoyable brand experiences through diverse campaigns centered around culinary and kitchen themes, upholding the belief that Life’s Good.
To join in and share culinary moments, visit Life’s Good Kitchen on
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*According to a study by Menu Tiger, 50 percent of diners report that social media influences their restaurant choices, highlighting the role platforms like Instagram and TikTok play in shaping culinary habits and trends. ()
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By News Reporter
LG Full HD Monitor (model 27BA560)1
Recent trends show that a lot of people prefer companies that take social and environmental responsibility seriously,2 and this holds true whether they’re working for them, or simply buying their products. This trend underscores the importance of Environmental, Social and Governance (ESG) principles, driving businesses worldwide to adopt more eco-friendly technologies, build low-impact facilities and design greener office spaces that are better for their employees and the planet.
Creating a more environmentally friendly office can involve a variety of measures, from using sustainable materials and installing solar panels to integrating low-carbon features. One of the simplest and fastest ways, however, is upgrading to energy-efficient IT equipment. Among the essential tools in a modern office, computer monitors stand out due to their constant use and significant influence on workplace productivity. Opting for energy-efficient monitors can significantly reduce an office’s overall energy footprint.
For businesses seeking a greener office setup, LG’s latest lineup of business monitors is an excellent choice. Featuring 20 newly launched B2B models, LG showcases its commitment to responsible product design and concern for the wellbeing of users and the environment. This isn’t just empty “marketing talk” – it’s backed by certifications from globally recognized energy and environmental standards. For example, the 27BA560 and 24BA560 models have earned the sought-after EPEAT Gold rating, while many others in the lineup boast EPEAT Silver or Bronze ratings.3 The majority of LG’s new business monitors are TCO Certified, indicating they are both energy efficient and ergonomically designed. Additionally, every model in the lineup is ENERGY STAR-certified. Beyond certifications, LG plans to calculate, manage and report on the greenhouse gas emissions associated with the lifecycle of its new monitor products.
LG Full HD Monitor (model 27BA560)1
Along with sustainability, LG’s business monitors take user comfort and productivity into consideration. The company’s versatile and efficient workplace solutions come with adjustable stands that promote good ergonomics, and eye-friendly features like Reader Mode. Designed to meet the diverse needs of professional environments, the expansive lineup offers a variety of aspect ratios (16:9 and 21:9) and screen resolutions (from Full HD to QHD) to choose from. With various ports, including USB-C, and built-in speakers and webcams,4 LG’s business monitors enable seamless video conferencing and enhanced multitasking, allowing users to charge their devices and efficiently manage their work at the same time.
With the introduction of its business monitor lineup, LG is not only supporting global businesses in their ESG efforts, but also reinforcing its own commitment to ESG-driven management and sustainable product design. The company will continue to deliver premium workspace innovations that simultaneously boost productivity, support the health of users and put less strain on the environment.
To learn more about LG’s business monitor lineup, visit the
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1 The image is staged to enhance the reader’s understanding.
2 Source:
3 EPEAT (managed by the Global Electronics Council) assesses IT products for lifecycle sustainability. Models 27BA850, 24BA850, 27BA750, 24BA750, 27BA650 and 24BA650 have all earned a Silver rating from EPEAT, while models 27BA550, 24BA550, 27BA450, 24BA450, 27BA400 and 24BA400 earned a Bronze rating.
4 Features may vary by model.
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By News Reporter
At the heart of LG appliances lies its powerful Core-Tech, now enhanced with AI capabilities. This technology enables intelligent control of key components, enhancing energy efficiency, ensuring delicate performance and delivering tailored solutions that embody LG’s vision of a Better Life for All.
For instance, LG washing machines feature AI DD, which combines deep learning technology with the company’s 6 Motion Direct Drive technology. This system analyzes fabric types and optimizes washing cycles, utilizing six unique drum motions to provide tailored care for all kinds of fabrics. This not only enhances washing efficiency but also minimizes damage to clothing. However, LG’s commitment to enriching lives extends beyond products. LG offices worldwide actively utilize the company’s laundry solutions to benefit local communities.
In September, Typhoon Yagi ravaged large parts of Southeast Asia including Vietnam. In response, LG Vietnam took action to help the residents of Nam Định and Yên Bái by operating mobile and stationary laundry stations free of charge. This initiative allowed nearly 425 locals to clean approximately 3.5 tons of clothing and blankets.
To handle this significant volume of laundry, LG deployed over 60 employees to operate the washing stations, which were fully equipped with advanced washers and dryers. This ensured that every item was thoroughly cleaned and deodorized after exposure to contaminated floodwater.
This initiative builds on LG’s previous efforts to assist communities in central Vietnam affected by natural disasters in 2020, where free laundry stations across the Quang Binh and Quang Tri provinces cleaned nearly 1,000 kilograms of laundry.
Once this vital campaign concludes, LG Vietnam plans to donate the washing appliances used to educational and medical institutions in Yen Bai and Nam Định, ensuring they continue to serve the community. In addition, the company provided residents in 24 northern provinces with a special warranty from September 12 to October 10, covering repairs for LG appliances and electronics damaged by the typhoon.
In India, LG has embarked on a new business venture with the launch of LG Laundry Crew, a self-laundry service designed for college and university hostels, starting at Galgotias University in Greater Noida this February.
This service delivers the convenience of LG’s washers via the user-friendly “Laundry Crew” application, which facilitates reservations, operations and payments. This first-of-its-kind IoT-enabled laundromat system alleviates one of the biggest challenges of campus life, allowing students to save time for their studies.
To enhance students’ lives, LG India had opened around 100 self-laundry service centers in various college campuses across India and plans to further expand this service to reach 200 self-laundry service centers.
LG is equally committed to enhancing convenience for its commercial business partners. In Thailand, the company has expanded into commercial washing machines with the launch of its first LG Laundry Crew laundromat in February, coinciding with its launch in India. This expansion highlights three key strengths: strong consumer trust in the brand, specialized commercial washing machines and dryers tailored for laundromats and comprehensive after-sales services for store owners.
With Thailand’s flourishing laundromat industry showing significant growth potential, combined with LG’s 35-year market leadership in the washing machine segment, LG Thailand was inspired to introduce the LG Laundry Crew—a pioneering laundromat franchise prototype. As the first official LG-branded laundromat franchise in Thailand, LG stands as the sole provider of commercial washing and drying machines specifically designed for laundromats, enabling entrepreneurs to optimize their investments and reduce operational costs by avoiding oversized equipment.
LG’s established consumer trust and efficient after-sales support system underscore the company’s confidence in the success of this laundromat franchise venture. LG Thailand offers franchise owners an extensive range of benefits, including comprehensive after-sales support featuring complimentary monthly maintenance services for the first two years and bi-annual drum cleaning services to ensure consistent cleanliness and odor-free operation.
More importantly, in response to the recent devastating floods in northern Thailand that particularly affected Chiang Rai and Phayao provinces, LG Thailand launched the “#LGFreeLaundryService” initiative between September 19-30, providing the free laundry service to assist over 1,300 flood victims across three strategic locations in both provinces, helping communities cope with the aftermath of flood-damaged belongings and mud-soaked materials. This initiative exemplifies LG’s core brand promise of “Life’s Good,” demonstrating our commitment to delivering innovation for a better life that extends beyond mere service provision to meaningful community support.
Stay tuned to
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By News Reporter
Curated Collection of Captivating Animated Movies
Arrive to LG 1 Channel in Five European Countries
SEOUL, Nov. 19, 2024 — LG Electronics (LG) is set to deliver a remarkable lineup of heartwarming content from DreamWorks Animation and Illumination to France, Germany, Italy, Spain and the UK. This will be available through its free ad-supported channel, LG 1, as well as the easily accessible Kids & Family tab on LG Channels, which is dedicated to offering a wide selection of family-friendly content. This new partnership with NBCUniversal (NBCU) Global TV Distribution will let families discover a rich variety of must-watch movies from the comfort of their home this holiday season.
LG Smart TV owners are gaining access to a vast library of beloved films from DreamWorks Animation, including Puss in Boots,1 a hilariously funny film about the one-and-only swashbuckling feline who is on the adventure of his nine lives as he teams up with Kitty Softpaws and Humpty Dumpty for the ultimate showdown with the notorious Jack and Jill; and Trolls,2 a musical adventure filled with heart, hilarity and happiness that follows two mismatched friends who must work together in perfect harmony to save the day after their village is invaded by the grumpy Bergens.
Other fan-favorites coming to LG Smart TV screens include How to Train Your Dragon3 and Kung Fu Panda.4 How to Train Your Dragon is a captivating, fun and original story packed with fire-breathing action, epic adventure and big laughs where we follow Hiccup, a young Viking who defies tradition, as he befriends one of his deadliest foes – a ferocious dragon he calls Toothless. Together, these unlikely heroes fight against the odds to save both their worlds in this wonderful, feel-good hit. In Kung Fu Panda, noodle-slurping dreamer, Po, must embrace his true self – fuzzy flaws and all – in order to become the real Dragon Warrior.
Next up is Madagascar,5 a delightful story of four pampered animals from New York’s Central Park Zoo who find themselves shipwrecked on the exotic island of Madagascar and discover it really is a jungle out there! Viewers will also love Megamind,6 a hilarious twist on the superhero genre. Super villain Megamind’s dreams have come true when he conquers the city’s protector, Metro Man, gaining control of Metro City. But when a new villain is created and chaos runs rampant, the world’s biggest “mind” and his comic sidekick might actually save the day.
LG Smart TV owners can also discover an exciting curated collection of movies from Illumination, including Dr. Seuss’ The Lorax,7 a fantastical and wildly imaginative 3D animated adaptation of the classic Dr. Seuss environmental conservation fable that recounts the story of Once-ler, an ambitious and enterprising creature who – despite the warning of the Lorax – destroyed all the town’s trees for his once thriving factory, leaving nothing but one seed; and Hop,8 which mixes live-action and animation to tell the story of Fred, an out-of-work slacker who accidentally injures the Easter Bunny and must take him into his home as he recovers. As Fred struggles with the world’s worst houseguest, both will learn what it takes to finally grow up.
LG will continue to partner with renowned entertainment companies around the world to offer enriched content and services designed to captivate LG Smart TV users worldwide. Stay tuned to
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1 Available in France.
2 Available in the UK.
3 Available in Italy.
4 Available in the UK.
5 Available in Germany.
6 Available in France, Italy and the UK.
7 Available in Germany and Spain.
8Available in Italy.
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By News Reporter
104 Young Participants From 16 Countries Showcase IT Skills,
Embracing New AI and Coding Challenges
SEOUL, Nov. 8, 2024 — LG Electronics (LG) recently concluded the 2024 Global IT Challenge (GITC) for Youth with Disabilities in Manila, Philippines, reinforcing its commitment to empowering young people with disabilities. Held from November 3-8, this year’s GITC brought together 104 participants from 16 countries to compete in six innovative IT challenges.
After advancing through national preliminary rounds, the finalists tested their abilities across diverse digital tasks. The challenges included eTool, which assessed participants’ ability to create presentation slides and manage spreadsheets; eLifeMap, which focused on online search and image retrieval skills; eContent, an evaluation of video editing and production capabilities; and eCreative, where participants coded a self-driving car program and proposed technological concepts aimed at enhancing the quality of life for people with disabilities.
This year, GITC introduced a new assessment for generative AI proficiency, allowing participants to demonstrate adaptability and creativity – skills increasingly sought after in the IT field.
The 2024 GITC winner, Zulzahirah Binti Mohd Anwar from Malaysia, excelled across multiple categories, expressing pride in competing alongside peers with shared aspirations and in building global friendships.
Since its inception in 2011, GITC has opened pathways into the IT profession for young people with disabilities, equipping them with ICT skills and boosting their confidence. Over 13 years, the competition has seen approximately 5,000 young participants from 40 countries, with many alumni pursuing successful careers in IT and related fields. Notably, Aikeo Koomanivong, a visually impaired 2014 participant, now directs a disability service center in Laos, where he has pioneered accessible technologies, including free braille software.
Aligned with LG’s Better Life for All vision, GITC embodies the company’s broader commitment to diversity and inclusion. LG is also actively working to enhance the accessibility of its services and products through initiatives such as the LG Comfort Kit, braille stickers and sign language customer service centers.
“GITC has been a stepping stone for nearly 5,000 young adults with disabilities, empowering them to overcome barriers and become competitive IT talent,” said Yoon Dae-sik, senior vice president of External Relations at LG Electronics. “We remain dedicated to supporting individuals with disabilities as they refine their skills and build self-confidence, helping them realize their dreams in IT field.”
Through GITC and similar initiatives, LG continues to champion inclusivity and accessibility, providing young people with disabilities the tools and support needed to thrive in a technology-driven world.
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