In Perfect Harmony: LG X GamFratesi Captures ‘True to Food’ Philosophy of Signature Kitchen Suite at Milan Design Week
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By News Reporter
Despite the fact that farmers across the world produce enough food to feed every global citizen, hundreds of millions – many of them children – still go to bed hungry every night. In fact, the Food and Agriculture Organization (FAO) of the United Nations estimates that as much as 733 million people suffer from hunger due to various factors such as weather shocks, conflicts, economic downturns, inequality and pandemics.
To bring more attention to global hunger, malnutrition and food insecurity, the FAO assigned October 16 as World Food Day. Under this year’s theme, “Right to Foods for a better life and a better future,” the FAO created a video illustrating the production and sharing of food across different cultures while highlighting that access to a diverse range of safe, nutrient-rich foods should be a human right.
In its commitment to spreading awareness, LG showcased this video on its expansive New York Times Square and London Piccadilly Circus billboards as a part of the LG Hope Screen program. Earlier this year, the LG Hope Screens
link hidden, please login to view and, last year, As a global corporate citizen that recognizes the importance of acting now, LG is dedicated to improving the lives of people from all backgrounds through its social contribution activities organized under the company’s Better Life for All vision. LG offices around the world have aligned under this company-wide vision to address various global issues, with a particular focus on alleviating poverty and hunger in less fortunate areas.
For instance, LG India has been taking a strong stance against malnutrition by bolstering local children’s food and nutrition security with its flagship CSR project, “The Life’s Good Nutrition Program.” In 2023, LG India leveled this project up by joining forces with Akshaya Patra, a leading NGO, and the Annapoorna Trust, a charitable trust, to serve nourishing breakfasts and lunches to no less than 59,000 children attending government schools across the country.
Coinciding with its Better Life for All initiatives, LG Indonesia’s “LG Loves and Cares” program supports various social causes. This program involved the distribution of food packages to locals of all ages, with each delivery reviewed by a leading nutritionist to ensure a nutritional balance that promotes better well-being.
With similar programs showcasing its Better Life for All vision running in other parts of the world, including Nigeria, Mexico and Iran, stay tuned to the for more.
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By News Reporter
In the fourth episode of our ‘Customers at Heart’ series, we dive into how LG US has boosted customer satisfaction by revamping its refund system through the Online Brand Shop (OBS).
Imagine purchasing a brand-new washing machine or refrigerator, only to have it malfunction unexpectedly with no feasible repair options. Even with a full refund, such an experience can leave a sour taste. To rectify this, LG US initiated a collaborative project aimed at overhauling the refund process to enhance the customer experience. Six teams – the North America Strategy Team, DXP OX Team, DXP TDI Team, Service Corporation Call Center Team, Service Corporation Planning Team and the North American Accounting Team – voluntarily joined forces to develop a more efficient and customer-centric refund system.
The initiative targeted customers whose products had malfunctioned under the warranty period but were unable to receive a repaire due to discontinued parts or other impracticalities. To provide alternatives to a one-time cash payout, the company sought ways to retain customers and encourage future purchases by introducing rewards through the OBS of LG US, the official website where customers in the US can directly purchase products online.
Analyzing core customer grievances, the company endeavored to reform the existing cash refund policy for an easy and more pleasant process. To foster a positive customer experience, LG US developed MyLG Rewards, an OBS rewards program that offers a 110 percent points refund and encourages customers to actively use the points through a convenient and user-friendly system.
The company took proactive action to identify potential issues of the new OBS refund policy, monitoring real cases to finalize the best possible IT asset monetization process. LG US also implemented specialized training for call center staff and expanded operations to improve the overall customer experience and get ahead of any issues that could arise from the new system.
After the introduction of MyLG Rewards, the company conducted regular surveys targeting customers who received refunds. These surveys aimed to gauge customer satisfaction, track the likelihood of repurchasing LG products and monitor the frequency and duration of OBS visits. In addition to analyzing the percentage of refund customers who became new OBS members, the company also examined when customers used OBS points as well as any additional purchases made through the system.
As of October 2023, the survey results indicated high customer satisfaction, with those who utilized MyLG Rewards rating the process an average of 4.7 out of 5, compared to a 3.3 rating from refund customers in general. Customers who used MyLG Rewards also expressed a higher propensity to repurchase from the brand, with 71 percent stating they would buy LG products again, compared to 50 percent by refund customers in general.
Overall, approximately 40 percent of refund customers shared that they have regained trust in the LG brand after the introduction of the OBS point system. Those who used OBS for the first time reportedly visited the shop more frequently and for longer periods of time, and 64 percent of customers made additional payments through OBS even after using up their points.
The success of the LG US initiative has prompted expansion plans to LG Canada within the year and the launch of an OBS membership program that will offer differentiated benefits based on OBS points and membership tiers. The company has also rolled out the LG Referral Program, which enables customers to earn rewards by referring friends and family.
Through these initiatives, LG US has revolutionized the customer experience for those seeking refunds, ensuring that these customers continue their ownership experience (OX) journey with the OBS rewards system.
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By News Reporter
The honey bee’s impact on the global ecosystem extends far beyond the confines of its hive. Through pollination, bees contribute to the growth of plants, the thriving of habitats and the sustenance of animals. Recognizing the vital role of bees, the United Nations has designated May 20 as World Bee Day. The Food and Agriculture Organization of the United Nations (
link hidden, please login to view) supports this initiative, emphasizing that bees pollinate 71 out of the 100 crop species that provide 90 percent of the world’s food. As a leading corporate citizen committed to combating climate change, LG is dedicated to creating a more sustainable planet through its ‘Better Life for All’ vision. In addition to adhering to local environmental protection policies, LG fulfills its social responsibilities as a global company by preserving local biodiversity and fostering sustainable ecosystems.
One of LG’s subsidiaries, LG Spain, has been undertaking the ‘Smart Green Bees’ project since last year to promote the cultivation and nurturing of plants. This initiative aims to address the declining population of Iberian honey bees (apis melifera), an endangered subspecies that has the potential to pollinate 100 percent of Spain’s flora.
To support the recovery of these ecosystems, Smart Green Bees has introduced new hives and implemented advanced monitoring systems to ensure the well-being of these important animals. Remarkably, the Spanish subsidiary has increased the number of Iberian bees by 3.5 million in just over a year.
LG Germany is also contributing to bee conservation efforts through a social initiative that involves distributing ‘insect hotels’ to employees and social media community. These miniature hotels, made from sustainable local forestry materials like solid wood and natural reeds, are created by individuals with disabilities.
Each bee-related environmental project outlined demonstrates how LG and its people are making genuine efforts to address important local environmental issues.
Stay tuned to to see how LG subsidiaries across the globe are promoting a greener planet for all.
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By News Reporter
Since 2011, LG has been running the LG Hope Screen program under its ESG direction of Better Life for All, raising public awareness of serious social and environmental issues. Public service videos produced by international organizations and non-governmental organizations (NGOs) were able to catch the eyes of many by being displayed on LG’s billboards in the high-traffic pedestrian areas in two of the world’s most popular cities – New York’s iconic Times Square and London’s Piccadilly Circus.
In celebration of World Food Day (October 16), LG once again aired a campaign video on its outdoor billboards between October 9-22. World Food Day is celebrated annually to honor the founding of the United Nations Food and Agriculture Organization (FAO), a specialized agency to raise public awareness regarding global food shortages and efforts to address them.
The campaign video was produced by FAO under the theme, “Water is life. Water is food. Leave no one behind,” inspiring people to work together to end hunger. It aims to remind viewers of the value of water, an essential element for life and food, and to encourage people to put more thought and effort into water usage and conservation for a more sustainable future.
Previously, through the LG Hope Screen program, the company actively showed its support for the UNEP and World Environment Day by playing
link hidden, please login to view on its billboards, providing significant exposure to the special day and encouraging more people to do their part to save the environment. As a global corporate citizen, LG actively took part in campaigns to solve global social and environmental issues, including world hunger. LG India partnered with the Akshaya Patra Foundation to provide lunch to around 33,000 students in 11 states across the country since last year. Meanwhile, to donate 120 refrigerator-freezers for food storage to 60 campuses in the United States, offering meals to 500,000 college students suffering from malnutrition.
In line with its ESG vision of Better Life for All, LG will continuously operate the LG Hope Screen program to raise awareness in public interest campaigns at a global level.
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By News Reporter
Starting off the new year with the world’s most exciting, influential tech show, CES returned to an in-person affair with a bang after two years of coming to you in online and hybrid formats. And by gathering companies from around the world under one roof to present their most innovative products and solutions to date, it turned out to be the biggest and best edition of the trade show where we can get a first glimpse at the future of technology.
This year, based on the idea that the answer is always with the customer, LG presented the meaning behind its ‘Life’s Good’ vision by demonstrating how its latest and greatest products and technologies enhance their quality of life and take the user experience to unimaginable levels.
Upon entering the LG booth, visitors passed through the company’s latest gigantic OLED installation, which has become the must-see attraction at every CES event of the last decade.
To celebrate the 10th anniversary of LG OLED, this year’s OLED attractor, OLED Horizon, comprised 260 flexible and open-frame 55-inch OLED displays which enabled it to take on a new, completely captivating shape inspired by revolutionary OLED’s historic legacy as much as its expansive future.
Greeting visitors inside the booth were four ultra-large LG SIGNATURE OLED M (model M3) TVs seamlessly put together to display the most mesmerizing images as they appeared to float in mid-air, untethered by wires or cables. The world’s first 4K 120Hz TV with a wireless AV connection, M3 employs a separate Zero Connect box that enables the wireless transmitting of video and audio signals as well as connections to external devices, affording users a simpler installation process and even more freedom when designing the interior of their dream home.
Another great new OLED innovation on display at CES this year, the LG OLED T is just as much a work of art as it is a display, thanks to a beautiful combination of glass, wood and revolutionary transparent screen technology.
Featuring a wireless AV connection and the ability to see through its high-resolution screen, even when in use, the LG OLED T provides a multi-mix of reality and fantasy that harmonizes on-screen content with physical objects or spaces to create the content of the future.
The LG space was also home to other new OLED TVs, like the LG Micro LED model that delivers unprecedented cinematic viewing experiences courtesy of its massive 136-inch 4K resolution screen and rapid 120Hz refresh rate. With a modular design that makes installation and set-up quick and easy, each tile connects wirelessly to eliminate the hassle of arranging multiple cables. Just a few meters away, the ultra-premium LG SIGNATURE OLED 8K TV (model 88Z3) delivered CES attendees the realistic visuals that must be seen to be believed through the detailed, razor-sharp image quality that its giant 88-inch display supports.
Visitors could also discover how LG OLED TVs synchronize with people’s unique lifestyles and tastes, with a special room that utilized the company’s 97-inch LG OLED M, LG Soundbar (model S95QR) and projection displays to illustrate a new, incredibly immersive multi-screen experience as well as a look into the multi-sensory possibilities of today and tomorrow.
The power of OLED was not limited to the company’s TVs either. Equipped with the world’s first 240Hz OLED panel, LG’s latest premium UltraGear gaming monitors – in new 27- and 45-inch sizes – deliver a record-breaking response time of 0.03 milliseconds (Gray-to-Gray). With an immersion-enhancing 800R curvature, the show-stopping 45-inch model harnesses the immense potential of OLED with a 240Hz refresh rate that guarantees total gaming immersion every time.
Also celebrating 10 years since the first gram was introduced to the world, LG marked the occasion by revealing two 2023 LG gram models at CES. The thinnest gram ever made, LG gram Ultraslim weighs just 998 grams and boasts a depth of 10.99 millimeters. Also, LG gram Style laptops, which come in 14 and 16 inches, boast an elegant glass design that makes it easier to express their unique style at home, in the office and on the go.
Introducing new products that provide extraordinary brand experiences based on experimental ideas and bold designs, LG Labs made its debut at CES 2023. As a new product within LG, the zone featured fresh new products and prototypes – pluspot, Monshoecl, brid.zzz, hover gym and excicle – that visitors could all experience in-person.
The Better Life for All zone highlighted the company’s continuing commitment and efforts to achieve sustainability. This includes the eco-friendly practices it has applied from product design to disposal, as well as the multiple design innovations it has made to ensure everyone, no matter their ability, can easily enjoy the endless benefits and convenience provided by cutting-edge LG products.
Not only is LG striving to be the most sustainable company, but also the most accessible. This is why visitors could listen to their way around the large LG booth as well as all the major content that was created exclusively for this occasion. Every zone even provided braille inscriptions for the visually impaired.
Embarking on a new era of premium appliances with leading-edge performance and exquisitely refined designs, LG introduced its second generation of LG SIGNATURE products including OLED R, Dual InstaView refrigerator, a washer and dryer pair, air conditioner, air purifier and the Wine Cellar.
Another eye-catching zone was dedicated to its LG MoodUP refrigerators, which exuded an array of vivid colors that captivated CES attendees. First unveiled at IFA 2022, this unique refrigerator can express the user’s unique personality, mood or style by transforming the kitchen’s ambiance by switching through a wide palette of door colors and providing music streaming to “turn your MoodUP.”
Finally, the Lifestyle Zone was divided into three different sections based on the household’s distinct persona: creator, big family as well as the newlyweds and pet lover. Especially the Creator’s Room, designed with the famous New York-based designer Jeff Staple, presented the perfect space for trendsetters and creators, with LG ARTCOOL Gallery air conditioner, WashTower, Styler and the advantages of LG ThinQ more than enough to satisfy their individual tastes and preferences.
Within the family zone, LG created a smart home fully equipped with advanced, large-capacity appliances supporting LG ThinQ Care Service and ThinQ UP. Meanwhile, the zone for newlyweds and pet lovers utilized diverse products such as LG WashTower, PuriCare Aero Furniture and tiiun which all boast trendy yet minimalist designs, are made from recycled materials and show off incredible features that make them easy to use by people of all abilities.
Stay tuned to see how the innovations showcased at CES 2023 better the lives of all customers by subscribing to the
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