LG NOVA: Building New Ventures to Accomplish Mission for the Future
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By News Reporter
LG NOVA Pushes Forward the Future of Collaboration and Innovation
Across Healthtech, AI and Cleantech
LAS VEGAS, Jan. 4, 2025 — LG NOVA, the North America Innovation Center for LG Electronics(LG), returns to CES this year to showcase its commitment to a brighter future through building collaborations with entrepreneurs and startups working in healthtech, AI and cleantech. LG NOVA’s exhibit will feature startup companies building transformative solutions that address today’s real-world challenges impacting people and the planet.
At CES 2025, in LG NOVA’s Eureka Park exhibit, visiting attendees will have the opportunity to explore emerging technologies in healthtech, cleantech and AI; connect with LG executives and leading startups in their respective market areas, attend in-booth sessions and tech talks, learn about LG NOVA’s vision for the innovation ecosystem and discuss the latest trends and views on the markets with the team.
LG NOVA’s showcase will include
link hidden, please login to view, the first new venture unveiled by LG, launched in collaboration with LG NOVA. At CES, Primefocus Health will demonstrate its new healthcare solution built for providers to support patients’ recovery at home with a remote-monitoring and healthcare delivery platform. The company is working on personalized, home-based healthcare solutions tackling rural access, obesity, healthy aging and substance abuse. Additionally, with its continual efforts on creating innovative solutions for better health, LG NOVA is exhibiting a new mental health solution concept, Relief AI. This new concept is a platform for monitoring and tracking patients’ mental wellbeing through advanced AI assessment technologies, engaging with the patient directly.
The LG NOVA startup showcase is located at Eureka Park (Venetian Expo, Hall G. Booth #60511) Featured startups in the LG NOVA program include:
Healthtech:
: A patient-controlled hub for all home health data for streamlining personal health decisions. A leader in dermatology AI and skin cancer diagnostics, driven by its innovative DermEngine platform. Cleantech:
AI-assisted digital energy assessments for homes and neighborhoods to accelerate the decarbonization and optimizing energy efficiencies through home improvements. : Next-gen filtration technology to eliminate microplastics from textile wash—redefining laundering for a cleaner future. Artificial Intelligence:
An AI-powered platform for marketing teams to create production-grade videos for testimonials, webinars and events, featuring effects like multicam and AI-simulated camera moves – all with just an iPhone. : Creates Versa, a hands-free multi-modal AI system for cooking and nutrition. Versa is available as white-labeled SDK for appliance manufacturers and through the VersaWare mobile app and VersaBoard. Open Innovation:
Helps providers track patients’ recovery from neurological injuries and screen for frailty in minutes using digital biomarkers powered by patented movement analysis technology. An AI-powered voice biomarker health tech company that uses real-time patented vocal analysis to screen for mental health and neurological disorders. These startups exemplify LG NOVA’s pursuit to collaborate with innovative companies, pushing the boundaries of technology to create transformative solutions and a positive impact on the future.
For more information on LG NOVA’s at CES visit .
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By News Reporter
SANTA CLARA, Calif., October 29, 2024 — Showcasing cutting-edge technological solutions,
link hidden, please login to view, the North America Innovation Center of LG Electronics, announced the winners of the 2024 Startup Pitch Competition, co-sponsored by LG Chem. This year’s event, held during LG NOVA’s annual in San Francisco, featured standout startups focused on Life Sciences, Open Innovation, HealthTech, AI, Smart Life and CleanTech, with three companies recognized for their potential to drive impactful change. Ten startups competed for cash prizes and recognition in front of a panel of industry experts, LG executives and investors. The 2024 winners are:
First Place: . – mDETECT has developed highly-sensitive cancer blood tests using DNA sequencing, offering a universal approach to monitoring therapy response and detecting cancer progression. The company received the top prize of $15,000. Second Place: – Glidance is revolutionizing independent mobility for people who are blind or have low vision with Glide, the first AI-powered intelligent guide, which enhances confidence, safety, and autonomy. Glidance was awarded $10,000. Innovation for Impact: – Oncoustics is transforming low-cost point-of-care ultrasound devices into powerful diagnostic tools for early detection and monitoring of liver diseases using AI. Oncoustics received $10,000 for its selection as Innovation for Impact company. This award category was sponsored by LG Chem. In addition to cash prizes, participants will have the chance to explore further collaboration through LG NOVA’s , which seeks to support innovative startups through potential collaborations, partnership programs, marketing opportunities and other resources.
“We’re excited to recognize startups that are truly pushing the boundary of what’s possible, developing technologies that have the potential to make an impact on people’s lives,” said Dr. Sokwoo Rhee, corporate executive vice president for innovation at LG Electronics and head of LG NOVA. “These companies are leading the way in critical fields like healthcare, cleantech, AI and life sciences and we look forward to exploring opportunities with them as they continue to advance their innovations. Together, we can shape a brighter tomorrow by driving meaningful change through collaboration.”
The fourth annual LG NOVA InnoFest brought together industry leaders, investors and startups to explore emerging technologies in a collaborative environment. This year’s theme, “Lighting the Halo for Innovation,” emphasized the importance of co-creation in driving meaningful progress. The festival featured over 70 speakers, covering topics ranging from building successful ventures and the future of AI to innovative digital care models, energy management and more.
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By News Reporter
New Program Connects LG, Strategic Partners and Startups to
Ignite Collaboration and Development of Innovative Ideas for a Better Future
SANTA CLARA, Calif., Sept. 19, 2024 — LG Electronics today announced the launch of the LG NOVA Partner Alliance Program – a platform that brings together corporate partners and startups for cross-industry collaborations, technology and business development, and commercial partnerships to catalyze the growth of innovations for the future.
Spearheaded by LG NOVA, LG Electronics’ North America Innovation Center, the Program extends the success of LG NOVA’s mission to co-create new ventures with startups to its corporate partners with the goal to encourage exponential growth of new innovations in the market by creating more pathways for innovative ideas to flourish at a greater rate.
Joining the Partner Alliance Program at launch are
link hidden, please login to view, , , , and the . These organizations have all signed on to work with LG NOVA and its extensive startup ecosystem to generate and explore new concepts; develop, test and validate those concepts; and collaborate on innovative product solutions or even co-create new businesses. Additional partners will be added to the Partner Alliance Program in the coming months. “The new Partner Alliance Program aligns with our core mission to collaborate and create an eco-system for startups to thrive and ensure that the innovations today become the market-leading solutions of tomorrow,” said Dr. Sokwoo Rhee, corporate executive vice president for Innovation, LG Electronics and head of LG NOVA.
Kevin Chong, LG NOVA’s head of corporate and business development, said, “This program is a win-win for all parties, including LG, as we continue to explore new ideas for business co-creation. The growth of new ideas and cross-industry collaboration will help the markets move forward faster towards a better future that benefits all of us, businesses, people and the planet.”
In bringing on corporate partners to its Program, LG NOVA is helping to create more opportunities for startups to find quintessential industry partners that will help it reach commercial success at a larger level, Chong explained. For the corporate partners, finding innovative startups to work with will help them address new market opportunities, extend their businesses into new areas and better address the changing needs of their customers.
The Partner Alliance Program will leverage the resources of LG Electronics existing business units while also tapping into the pipeline of startups and resources available through the LG NOVA’s – a broad umbrella of programs designed around engaging with the entire innovation ecosystem to explore ideas on creating a better future through collaboration and tech innovations.
LG NOVA and the newly announced partners in the Partner Alliance Program plan to share more about their goals and vision for this program at the 2024 LG NOVA InnoFest, Sept. 25-26, at the Palace of Fine Arts in San Francisco, Calif.
LG NOVA’s annual InnoFest conference unites business leaders, innovators and investors to collaborate on solutions for a better future, this year, under the theme of “Lighting the Halo of Innovation,” inspiring attendees to focus on impactful co-creation and bold ideas. For more information about this year’s event visit .
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By News Reporter
MORGANTOWN, W.V., Aug. 26, 2024 — LG Electronics today announced that it has established operations in the West Virginia as part of its strategic innovation initiative with the state aimed at advancing the development of new technologies for renewable energy, healthcare and industries of the future.
LG NOVA, LG Electronics’ North America Innovation Center, is opening offices in Morgantown and plans to open another office in Huntington, hometowns for West Virginia University and Marshall University, respectively. To celebrate the office opening in Morgantown, LG is hosting an
link hidden, please login to view event on Monday, August 26th at its new office space to meet with startups, entrepreneurs and business leaders. In addition, LG NOVA is recruiting now for regional operations directors for and , and anticipates hiring additional positions including engineering and technical roles in the months ahead.
The expansion supports LG Electronics’ bringing 275 jobs to West Virginia, to spur the growth of new technologies, investments and economic development for companies and people in the area as announced earlier this year by West Virginia Gov. Jim Justice and LG Electronics CEO William Cho.
Primefocus Health
Exemplifying how LG is driving innovation in the Appalachian Region, , the new digital health venture launched in collaboration with LG NOVA, announced its first customer: Marshall Health Network Inc., a leading West Virginia-based academic health system.
Primefocus Health and Marshall Health Network are working together to customize the Primefocus Health platform to support Marshall Health Network in addressing key regional healthcare issues, such as obesity, healthy aging, substance use disorder, and rural healthcare needs. The Marshall Health Network serves 1.4 million residents in 40 counties in West Virginia, southern Ohio and eastern Kentucky.
The Primefocus Health platform enables providers to deliver a personalized, complete care experience and improve access to quality healthcare. As part of the collaboration, Primefocus Health will also be actively hiring for roles related to the implementation and support of these solutions, creating new job opportunities within the region. Read more about this announcement at .
Dr. Sokwoo Rhee, LG Electronics corporate executive vice president for innovation and head of LG NOVA, said, “Our collaboration with the State of West Virginia enables us to drive innovation and create transformative technologies and businesses to positively impact the people of West Virginia and the broader Appalachian region. We look forward to growing our contributions in the state, and we’re excited about the incredible potential this collaboration holds for advancing our business and the region’s development.”
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By News Reporter
LG NOVA InnoFest Lights the Halo of Innovation on Bold Ideas and Businesses With
Open Conference Program, Issues a Call for Startups for the Pitch Competition
SAN FRANCISCO, July 16, 2024 — LG Electronics (LG) has opened registration for the fourth annual LG NOVA InnoFest, taking place on September 25-26, at the Palace of Fine Arts in San Francisco. Hosted by LG NOVA, LG Electronics’ North America Innovation Center, the two-day event will bring together a cross-section of business leaders, innovators and investors across various industries to collaborate on solutions for a better future. This year’s event theme, “Lighting the Halo of Innovation” was designated to inspire attendees to focus on creating change and impact through co-creation and collaboration on bold ideas and businesses.
The event brings back its annual Startup Pitch Competition, where 10 selected startups will compete to win cash prizes, an audience with executive judges and recognition on stage. In this competition, LG is looking for bold startups with great potential, working on innovative ideas that can lead to transformative change in their markets.
LG Electronics’ sister company LG Chem is co-sponsoring this year’s startup pitch competition, adding a new Life Sciences category alongside CleanTech, HealthTech, AI, Smart Life and Open Innovation. The US Business Development team is seeking next-generation technologies that align with LG Chem’s sustainability mission and will sponsor a new “Innovation for Impact Award.”
For more details on each category, visit
link hidden, please login to view. Interested startups can submit their companies for consideration at . In addition to the monetary prizes and on-stage recognition, selected startups may have the opportunity to collaborate with LG to build businesses, participate in LG NOVA-sponsored marketing activities or qualify for investments from LG and its network. According to a 2023 from Boston Consulting Group, 79 percent of companies ranked innovation among their top three priorities and more than 40 percent expect to increase spending significantly. Today, innovation is being driven by a collaborative ecosystem. This interconnected approach, involving startups, corporations, academia and venture capitalists can result in groundbreaking solutions. Innofest seeks to illustrate the capabilities of this model, bringing together startups, investors and members of the innovation community to exchange ideas, encourage, support and discuss how they can all work together to spur “innovation for a better life.”
“Today the responsibility for innovation no longer sits solely with individual companies; collaboration is critical,” said Dr. Sokwoo Rhee, corporate executive vice president for Innovation at LG Electronics and head of LG NOVA. “Through InnoFest, we are bringing together the entire innovation ecosystem, from corporations to growing startups, to discuss creative and cutting-edge ideas that have the potential to shape our future.”
Last year’s gathering brought 90 industry-leading speakers together for 28 sessions focused on topics such as women in tech; balancing growth, profitability and impact; as well as diversity in tech. The event enabled people to join in the discussions on solutions to challenges in these key areas within the innovation community.
This year, according to Rhee, “InnoFest is boldly reimagining its program to be more interactive and engaging through a non-traditional conference format, emphasizing meaningful connections and inspiring conversations.” Attendees can look forward to influential speakers and keynotes, select curated panels and more dynamic discussion-based sessions.
“At LG, we believe in the power of optimism and innovation to change the world,” said Rhee, who invited startups to join LG at InnoFest 2024, “as we strive to create a brighter future together.”
Registration for InnoFest is now open at . Interested in speaking or moderating at the event? Learn more at .
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