Infusing the Next Generation of LG Home Appliances With ‘Affectionate Intelligence’
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By AmuLulu
Why did the latest WebOS update 03.51,15 change my home screen settings?
That is very RUDE
It is MY home screen, not yours☹️
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By News Reporter
Company Presents Expanded Range of Solutions for Home Design and
Residential Builder Markets at Major Industry Tradeshows in Las Vegas
SEOUL, Feb. 25, 2025 — LG Electronics (LG) is showcasing its cutting-edge residential space solutions at the 2025 Kitchen and Bath Industry Show (KBIS) and 2025 International Builders’ Show (IBS), both taking place in Las Vegas from February 25-27.
As a regular exhibitor at KBIS and a first-time participant at IBS – the world’s largest annual B2B construction tradeshow – LG introduces a range of innovative products and solutions designed to meet the evolving needs of home designers and builders in the American market. Aligned with America’s latest lifestyle and housing trends, LG’s offerings combine thoughtful design with cutting-edge technologies.
At KBIS 2025, LG is set to captivate and inspire attendees with its rebranded SKS (SIGNATURE KITCHEN SUITE) ultra-premium built-in kitchen solutions. Visitors will experience the passion and authenticity behind SKS’s True to Food philosophy through the brand’s latest innovations, including the SKS 36-inch Cook-zone-free Induction Pro Range and the revolutionary Island System concept.
Executive Chef Nick Ritchie, from the SKS Experience & Design Center in Napa Valley, Calif., will host live culinary demonstrations featuring the SKS Pro Range and Combi Wall Oven. These cutting-edge appliances feature Gourmet AI, which analyzes available ingredients and suggests optimal recipes and cooking modes for an elevated cooking experience.
The SKS showcase will also highlight “Technicurean” concept kitchens – where culinary expertise meets advanced technology. Designed for different facets of the Technicurean lifestyle, these kitchens seamlessly integrate SKS’s latest innovations, including the 24-inch column wine cellar with LG ThinQ-enabled wine curation and the stylish SKS Transitional package.
Maximizing Space, Energy Efficiency and Everyday Convenience with LG
Beyond SKS, LG’s KBIS exhibit presents a range of premium LG-branded solutions designed exclusively for the U.S. market. Visitors can explore high-capacity, high-efficiency appliances across four dedicated zones – Zero Clearance, Zero Gas, Zero Venting and Zero Inefficiency – experiencing seamless connectivity and personalized comfort enabled by the LG AI Home hub, ThinQ ON and smart life solutions including ThinQ UP and ThinQ Care.
Emphasizing the “Zero” theme, LG introduces innovations designed to optimize home spaces. The Zero Clearance Zone, styled as a chic, modern living environment, features appliances incorporating LG’s space-efficient Zero Clearance technology. Showcasing the benefits of electrification, the Zero Gas Zone highlights a variety of electric kitchen and laundry appliances, including induction cooktops and ovens. The Zero Venting Zone, demonstrates LG’s leadership in heat pump dryers. The dryers provide enhanced efficiency with the company’s DUAL Inverter heat pump and accurate fabric-type and load-weight analysis with the AI DirectDrive (AI DD) Motor and 6 Motion technology. A cutaway model provides an inside look at LG’s advanced heat pump dryer mechanics.
The Zero Inefficiency Zone introduces the “Zero Labor Home” lifestyle with LG ThinQ ON AI Home hub and a suite of AI-powered appliances. This includes spacious, high-capacity solutions ideal for larger households, such as the LG SIGNATURE 29-inch washer and dryer pair and the 29-inch WashTower. Enhancing everyday convenience, LG ThinQ ON simplifies home management, ThinQ UP offers continuous service upgrades and ThinQ Care delivers premium, proactive support, creating a smarter and more efficient living experience.
Accelerating Expansion into the U.S. Builder Market with Total Space Solutions
Debuting at IBS, LG is showcasing an array of solutions for builders, designed to meet the evolving needs of homebuilders and the unique demands of their customers. LG’s comprehensive IBS exhibit features concept spaces designed to accommodate various lifestyles and preferences, each offering an optimized package that reflects the company’s intimate knowledge and understanding of the latest American housing trends.
Builders can explore a range of compelling home solution collections, including packages with ENERGY STAR-certified appliances with heat pump technology and premium built-in packages customized for single-family and multi-family homes. The exhibit’s central meeting area allows attendees to connect with LG Pro Builders, LG’s dedicated salesforce for the builder market, to discuss the residential solutions on display.
LG’s IBS exhibit also highlights the benefits of its smart home management solutions. LG ThinQ integrates smart appliances and IoT devices into a unified smart home system, enhancing convenience and security for homeowners. Additionally, LG ThinQ Care offers proactive support, intelligently safeguarding appliance performance and reliability while helping to prevent costly and inconvenient service visits.
“By participating in both KBIS and IBS, LG is reinforcing its commitment to delivering tailored, high-efficiency total space solutions for the U.S. built-in and housing markets,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “We will continue to provide innovative solutions that fully address the needs of both our B2C and B2B customers.”
Visitors to KBIS 2025 and IBS 2025 from February 25-27 can experience LG’s latest innovations at the company’s booths (West Hall #W2417 and #W2931, Las Vegas Convention Center).
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By News Reporter
Perfect for Any Living Environment, Company’s Latest Air Purifier Presents
a Chic, Compact Design and Superb Air Purification Performance
SEOUL, Feb. 6, 2025 — LG Electronics (LG) is introducing the LG PuriCare AeroHit, an advanced air care solution designed to seamlessly integrate into any living space while delivering superb indoor air quality. Boasting advanced purification capabilities, convenient features and a modern, minimalist aesthetic, the AeroHit brings both comfort and style at home.
The LG PuriCare AeroHit delivers fresher, safer air at home with its Aero Series H Filter – a multi-layer “360-degress” filtration system that effectively reduces dust particles, odors, viruses and allergens while also absorbing various airborne pollutants. In addition, its Particulate Matter (PM) 1.0 sensor* detects ultrafine dust as small as 0.01 micrometers, enabling real-time air quality monitoring. The AeroHit automatically adjusts its purification performance to maintain optimal indoor conditions.
Setting itself apart from conventional air purifiers, the AeroHit features an ultra-slim, space-saving design that would fit effortlessly into even the smallest rooms. Its muted matte finish complements a variety of interior styles, while the integrated LED display provides intuitive control and air-quality updates. Along with the standard model, LG is launching the PuriCare AeroHit Pet, designed specifically for pet-friendly households.
“The AeroHit combines outstanding air purification performance with a stylish, space-saving design, embodying our commitment to innovative air care solutions for a better life at home,” said Hong Sun-yeul, head of LG’s Air Care Business Division. “LG will continue to address the needs of customers by developing products that foster healthier and more comfortable living environments.”
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* The PM 1.0 sensor provides real-time air quality updates that can be monitored on the display or via the mobile app.
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By News Reporter
Imagine walking into your dream home where every appliance is top-of-the-line LG, but without the hefty upfront costs. That’s exactly what LG is making possible in Taiwan as it becomes the first major brand to launch a home appliance rental and care service in the market.
Last October, LG Taiwan unveiled its groundbreaking home appliance rental and care service at Taipei’s Chalet V, showcasing a fresh approach to modern living. The thoughtfully designed venue brought the concept to life through curated living spaces that demonstrated how premium appliances can enhance daily routines without demanding significant upfront investment.
Visitors experienced firsthand the practical benefits of LG’s rental program through an immersive showcase featuring fully-equipped living rooms, kitchens and laundry spaces. The demonstration areas highlighted how renting a complete suite of LG appliances can both upgrade living standards and provide smart financial flexibility for homeowners and renters alike.
Live product demonstrations revealed the real-world advantages of the service, while LG’s professional technicians explained the comprehensive benefits package – including full warranty coverage and scheduled maintenance visits. This hands-on approach gave visitors a clear picture of how the rental service combines premium appliance access with peace of mind through professional support.
The venue featured a home-like showcase area with themed spaces, including living rooms, kitchens and laundry rooms, demonstrating how renting a full suite of LG appliances can significantly reduce expenses while upgrading daily living experiences.
Enhancing the service’s accessibility, LG Taiwan also announced strategic partnerships with key industry leaders, such as Sinyi Realty’s Ecosystem Lead and Taishin Bank. Industry experts and retail leaders gathered to discuss the program’s market impact, including representatives from 486 Shop and SENAO International, alongside financial news anchor Liu Hanchu. The discussion highlighted how this innovative rental model represents a significant shift in consumer access to premium home appliances, offering both financial flexibility and lifestyle enhancement opportunities.
The launch has already generated substantial interest across Taiwan’s home appliance sector, with market analysts noting its potential to reshape industry standards. This pioneering service model could set new benchmarks for consumer accessibility in the home appliance market, reflecting LG’s commitment to innovative solutions that meet evolving consumer needs.
Contributed by LG Taiwan
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By News Reporter
Amid the buzz of CES 2025 in Las Vegas, LG’s sweeping semi-circular façade provided one of the most unmissable spectacles of the entire tradeshow as it brought the company’s vision to life with vibrant animated characters. Going beyond its eye-grabbing entrance, the booth embodied this year’s theme of “Life’s Good 24/7 with Affectionate Intelligence,” showcasing how LG’s AI-powered innovations understand and enhance every moment of daily life.’
The journey through LG’s AI-enhanced day began in the Rise & Shine (LG AI Home) zone. Here, the LG AI Home demonstrated how “Affectionate Intelligence” transforms daily routines for the better. At its core was an advanced on-device AI hub that learns and analyzes lifestyle patterns to deliver personalized solutions without the need for external server connections, enhancing performance and privacy. Visitors explored these AI innovations via an engaging double-sided diorama featuring transparent OLED Signage solutions with detailed miniatures, showcasing how LG’s on-device AI makes mornings more comfortable and efficient by proactively understanding and responding to user needs.
Visitors could witness this technology in real-life scenarios. For instance, when the system detected someone starting their workday, it automatically created the optimal environment by tailoring the lighting, temperature and humidity of the room to their preferences. With the acquisition of Athom, an industry-leading smart home platform company, LG’s AI seamlessly integrates with over 200 brands and 50,000 devices for limitless scalability and interoperability.
In the Connect & Cruise (Car-Commercial) zone, LG demonstrated how its AI extends into mobility spaces through the Vision AI Mobility Concept. Visitors experienced LG’s advanced In-Cabin Sensing technology, which recognizes drivers as soon as they enter the vehicle and monitors their comfort, safety and convenience throughout their journey. The system intelligently tracks the driver’s gaze to assess their attention and intentions while simultaneously monitoring their health in real time, illustrating how LG’s AI enables a more personalized and safer mobility experience. In addition, LG’s digital out-of-home (DOOH) platform, installed on the wall to simulate a commercial space, leveraged its AI sensing capabilities enhance visitor interactions.
The Work & Create (Intelligent Office) zone underscored LG AI’s ability to turn a traditional office into an intelligent workspace. Visitors could see 2025 gram lineup, featuring LG’s first AI-powered laptops – such as the LG gram Pro, LG gram Pro 2-in-1, LG gram and LG gram Book – that smartly adapt to users’ work styles and requirements. Meanwhile, the LG CreateBoard used its advanced AI capabilities to offer efficient document analysis and summary generation, all designed to enhance productivity.
In the Gear up & Game (Gaming Playground) zone, LG challenged visitors to try out its optimized, AI-powered gaming environment with its webOS smart gaming monitors including the LG UltraGear OLED Bendable Gaming Monitor. The versatile LG ThinQ ON system connects seamlessly with IoT sensors and devices to offer personalized gaming station configurations at the touch of a button. At the center of it all was the new, highly immersive webOS smart gaming monitor with α (Alpha) 9 AI processor, which delivers enhanced 4K visuals and three-dimensional audio through AI Picture Quality Pro and AI Sound Pro.
The journey continued with a visit to the dynamic Inspire & Innovate (LG Labs Studio) zone, where innovation met practical lifestyle solutions. This unique area showcased LG’s experimental products that cleverly combine various functions to create seamless multi-moment experiences, including the multifunctional LG Projector that’s a projector, light and speaker all in one.
The zone featured several more ingenious lifestyle solutions like the Indoor Gardening Appliance, the PureDuet coffee purifier and pet-friendly LG AeroCat, as well as the ultra-compact CineBeam S projector and stylish high-up wine cellar.
Furthermore, the forward-thinking LSM (Lifestyle Solution for Mobility) and PBV (Purpose-Based Vehicle) mobility solution demonstrated the company’s commitment to enhancing daily life through innovative technology.
LG’s aesthetic reached its peak at the center of the booth, where luxury and intelligent technology achieved perfect harmony in an elegant setting. The centerpiece was the LG SIGNATURE OLED T, the world’s first transparent and true wireless 4K OLED TV, which transformed traditional viewing experiences into the boldest artistic statements.
The atmosphere was further elevated by a stunning kinetic media façade made of 28 transparent slim OLED screens, synchronized with chandelier lighting to create mesmerizing visuals – from starry galaxies to stained glass patterns. This sublime show of art and technology in harmony demonstrated the true potential of LG’s advanced technology in turning everyday moments into extraordinary experiences.
Just around the corner, the Curate & Elevate (Upscale Home Living) zone elegantly presented exceptional evening entertainment with the seamless integration of innovative LG TVs into the living space. In a stunning collaboration with iconic design house Kartell, the LG SIGNATURE OLED T could be witnessed in all its glory. This revolutionary display effortlessly transitions from the transparent mode that offers an innovative and beautiful gallery experience to the opaque mode that provides perfect blacks, vibrant colors, and all the advantages that comes with an OLED TV.
Within the Night area of the zone, LG seamlessly integrated its premium appliances with sophisticated designs. The centerpiece was a second-generation LG SIGNATURE 4-Door French-Door refrigerator with a transparent OLED door panel, standing proudly beside the LG SIGNATURE Smart InstaView Over-the-Range Microwave and Slide-in Double Oven Induction Range, created in collaboration with the premium Italian furniture brand Molteni&C. Also featured were intelligent home solutions, including the LG SIGNATURE Washer & Dryer with AI DD technology and a striking 29-inch matte black washing machine and dryer pair that complemented the Molteni&C dressing room – each element showcasing LG SIGNATURE’s “Live Beyond” philosophy and premium innovations.
The Escape & Immerse zone invited visitors into a cutting-edge showcase of personalized entertainment powered by the company’s Alpha 11 AI processor and webOS platform. This unique “man cave” featured an expansive 97-inch OLED TV, projection mapping and a “secret door” leading to an immersive LG TV AI world. Guided by a virtual host, tech enthusiasts explored the exciting possibilities of the Alpha 11 and webOS integration, experiencing innovations like the AI-powered Magic Remote, Voice ID technology, cinematic sound and picture quality, and advanced deep learning and soundbar technologies.
Last but not least, the distinctive Dive & Vibe zone curated a multisensory exploration of AI-powered audio products created in collaboration with multi-platinum musician and tech entrepreneur, will.i.am. The “xboom by will.i.am” line showcased the fusion of technology, AI and musical creativity with its AI capabilities, including AI Sound, AI Lighting and AI Calibration functions, as well as will.i.am’s RAiDiO.FYI platform, which features an AI radio host that customizes infotainment content for each listener. Visitors could experience the LG xboom’s signature sound, professionally tuned with will.i.am, through the new family of Bluetooth speakers – the xboom Stage 301, xboom Bounce and xboom Grab – and the new earbuds, xboom Buds.
This year’s LG CES booth masterfully illustrated how “Affectionate Intelligence” transforms technology from a mere tool into an intuitive companion, seamlessly integrating AI across every dimension of the human experience – from the home and office to the entertainment and mobility sectors. Stay tuned as LG continues to redefine innovation and enrich daily life, proving once again that Life’s Good.
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