LG Launches Global Campaign ‘Optimism your feed’ to Help Bring More Balance to Social Media Feeds
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By News Reporter
Partnership to Enhance Company’s High-performance Heat Pump Solutions for Cold Climates,
Lay Groundwork for the Development of Next-generation Technologies
SEOUL, Sep. 3, 2024 — LG Electronics (LG) is completing its global R&D triangle with the establishment of the Chinese Consortium for Advanced Heat Pump Research (CCAHR) in Harbin. The consortium, which joins existing LG-led initiatives in North America and Europe, will develop next-generation core technologies for heating, ventilation and air conditioning (HVAC) solutions capable of providing strong, dependable performance in extreme cold conditions.
To mark the official launch of CCAHR, LG held a signing ceremony on August 31 (local time) at Harbin Institute of Technology in Harbin, China. Prominent members of the consortium include the Harbin Institute of Technology (HIT), Shanghai Jiao Tong University (SJTU) and Xi’an Jiao Tong University (XJTU), all of which are actively researching HVAC technologies and systems designed for cold climates. The consortium will operate new research facilities in Harbin and Mohe City to develop strong and reliable HVAC solutions, helping LG to deliver products customized to local needs, and strengthen its presence in the Chinese market.
Harbin, known for its harsh winter conditions, and Mohe, where temperatures can drop to below minus 50 degrees Celsius, provide ideal settings for advancing LG’s research into heat pump technologies that can maintain high efficiency in severely cold climates. CCHAR will conduct tests on the company’s HVAC solutions, including residential air conditioners, at two facilities: a university-owned building at the Harbin Institute of Technology campus, and a residential site in Mohe. The consortium will gather comprehensive operational data to improve the heating performance, energy efficiency and overall reliability of LG’s HVAC products.
CCAHR is a significant addition to LG’s growing international program of heat pump R&D collaboration, complementing LG-led consortiums established in Korea and the U.S. last November, and in Europe this June. With its trio of consortiums, LG has built a robust R&D infrastructure spanning North America, Europe and Asia, and will be able to develop technologies suited to the unique demands of each region’s climatic and housing conditions. The R&D triangle will play a major role in further solidifying the company’s global leadership in HVAC technology.
Moreover, during a recent CEO-led
link hidden, please login to view, LG outlined four key strategies for business portfolio innovation, including the acceleration of its B2B capabilities – particularly in the area of HVAC. By leveraging its advanced inverter, heat pump and chiller technologies, LG aims to lead the market in high-efficiency HVAC solutions, while actively targeting the growing demand for cooling systems, especially in AI data centers. Additionally, in key markets, LG’s HVAC business is establishing a locally self-sufficient operation system encompassing the in-house production of core components and the creation of production bases optimized for regional supply. This system, which covers everything from R&D to sales and maintenance, greatly enhances LG’s B2B capabilities and is expected to support meaningful long-term growth.
“We are committed to developing next-generation heat pump technologies tailored to diverse climates,” said James Lee, head of the Air Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “Through our R&D initiatives, we will strengthen our ability to provide differentiated solutions for each region, and reinforce our product and technology leadership in the global HVAC market.”
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By Peter Payne
I have a LG CX 55 2023 TV and like it. I use it for work, and the dimming-after-1-minite feature is super frustrating. So I used the instructions here (
link hidden, please login to view) to turn off TPC, GSR and scrolling. It worked well and I was happy. But when the TV turns on a few hours, I've got an ugly window saying "Factory Mode: Press INSTOP to go to User Mode. Press Green Key 7 times to go to User Mode (user remote control.)
I hate this menu, and I hate having the ability to turn off zoom on a TV I'm using for work or youtube. Can anyone help me solve this issue and get rid of the monitor? I have another LG TV purchase on hold while I determine if there's a way to do this to my satisfaction or not. If they really have messed up LG TVs by making no way to turn off the dimming, I will also find a way to return my current TV to Costco despite having used it for six months.
When I tried this before, I learned that the INSTOP button will do a complete factory reset. This is NOT what I want, unless I really have no way to turn off the dimming. In which case I will cancel my other LG monitor purchase and make other plans.
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By News Reporter
In a strategic move to bolster its presence in Indonesia, LG is accelerating the capabilities of its Research and Development (R&D) Center in the country by investing in its most valuable asset – its people.
Last year,
link hidden, please login to view officially opened its world-class R&D facility, aiming to elevate the company’s operational capabilities and further its mission of delivering quality products to more consumers worldwide. The 40,000-square-meter R&D center in Cibitung is set to become a pivotal hub for LG’s expansion into new global markets. This facility allows LG to implement a one-stop operation in Indonesia, integrating its supply chain processes into a seamless workflow that encompasses development, production, sales, marketing and customer service. This makes LG Indonesia the first LG subsidiary in the world capable of performing these roles simultaneously.
“Our R&D Center in the heart of Indonesia reinforces our unwavering dedication to serving Indonesia with the highest quality products, bringing up highly competitive manpower with creating jobs, transferring knowledge and making innovations,” said Lee So-yeoun, president of the LG R&D Center in Indonesia. “We anticipate our Indonesia R&D Center to continue positively impacting not only the company but also Indonesia’s broader society.”
This state-of-the-art facility will not only serve as a testing ground for LG’s latest innovations but also support the development of new TVs for the global market.
The center conducts rigorous tests on products to assess their resistance to moisture, heat and vibration as well as the packaging’s ability to protect items from significant drops. These tests are carried out to verify the durability of LG TVs throughout the product life cycle, from shipment to actual use.
Beyond technological development, LG Indonesia seeks to empower local human resources through the new facility. As part of this initiative, LG Indonesia sent 100 local workers to South Korea for a training program to equip them with the necessary knowledge and skills. A highly competent local team leads the facility’s technical and development quality assurance departments, and LG has employed approximately 400 people to run it, with plans to recruit more over the coming years.
To further improve its human resources, LG’s Indonesia R&D Center is exploring scholarship programs, internships, project sponsorships and partnerships with prominent local educational institutions. This initiative aims to strengthen the industry-academia relationship while creating broader opportunities for Indonesia’s talented youth. This will almost certainly foster greater innovation, leading to new products designed for the global market.
The Indonesia R&D Center’s high operational standards have earned it three ISO certifications for SHEE (Safety, Health, Environment and Energy): ISO 14001 (Environmental Management), ISO 45001 (Occupational Health and Safety) and ISO 50001 (Energy Management), emphasizing its dedication to safe, eco-friendly operations.
With the implementation of an advanced Building Management System (BMS), LG’s Indonesia R&D Center ensures environmental sustainability and energy efficiency by monitoring and controlling the air conditioning, ventilation, water systems, fire alarms and power.
Beyond enhancing operational efficiency, the R&D Center aims to help the company comply with national standards by adapting its products to better serve the local market, such as acquiring the Indonesian National Standard (SNI) certification. Among its most valuable contributions so far, the facility helped develop the LG OLED G4, the latest OLED TV which uses 60 percent less plastic than conventional televisions and recently received the Eco-friendly Certification for the fourth consecutive year.
Looking ahead, LG’s Indonesia R&D Center will continue to promote sustainability through key ESG initiatives organized under the “LG LOVES Indonesia” program. With a focus on the environment, education, community welfare and child development, the company has already initiated several projects in Indonesia, including “LG Loves Green,” “LG Loves School,” “LG Loves and Cares” and “LG Loves Children.”
Keep an eye on the to see how else the company is putting its Life’s Good motto into action while striving to make meaningful contributions to local communities.
Contributed by LG Indonesia
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By News Reporter
Since CEO William Cho
link hidden, please login to view of becoming a ‘Smart Life Solutions’ company, LG has made significant changes to various parts of its business and expanded new areas. To celebrate one year since this bold move, the company has launched an advertising campaign showcasing the remarkable progress it has made so far.
Titled ‘Connecting Spaces and Future,’ the campaign highlights this vision and demonstrates a strong dedication to innovation, aiming to strengthen its reputation as a leading innovator across various sectors. The campaign features videos showcasing LG’s ongoing transformation into a ‘Smart Life Solutions’ company through an ever-evolving product portfolio. Starting July 27, three videos will be released focusing on its mobility solutions, air solutions and more.
This marks the first LG video campaign to focus on the company as a whole since ‘Digitally Yours’ in 2000. The new video content seeks to underscore LG’s mobility solutions and the unique experiences they offer, as well as AI smart home solutions that provide personalized environments, webOS solutions that connect various devices on a single platform, and the core technologies including HVAC solutions that will drive future industries.
The mobility solutions video illustrates LG’s efforts to expand home experiences onto the road and deliver unique customer experiences based on three main themes: Transformable, Explorable and Relaxable. It also features the company’s emerging electric vehicle (EV) charging business. The video on its air solutions highlights excellent HVAC technology, including chillers and heat pumps, and a commitment to innovating global solutions that enhance customers’ lives in every space, from residential to commercial.
This event is in line with LG’s desire to showcase its innovative efforts beyond the home appliance space. By highlighting other categories and sectors it pioneers, LG aims to resonate with younger audiences and establish a youthful, dynamic brand image.
On the first anniversary of the announcement of its ‘Smart Life Solutions’ transformation, LG is expanding its achievements across three new pillars of growth: accelerating B2B (including vehicle components and HVAC), pursuing platform-based services (subscriptions, webOS-based advertising and content, etc.) and exploring new business areas such as EV charging.
Notably, after surpassing KRW 10 trillion in sales last year, LG’s vehicle components business carried on in the same form this year by achieving a record-high performance in the second quarter. The company’s commercial HVAC business, which is also growing rapidly, is further diversifying its business portfolio. LG is continuously leveraging its globally competitive HVAC solutions across the entire value chain, from products, technology, production and services, while actively targeting backend industries supporting AI infrastructure, such as data centers.
Starting this year, LG launched its , integrating AI and digital transformation with the company’s manufacturing and production data. This business undertakes production consulting, develops production methods, equipment and operation systems, and trains production technology personnel. Furthermore, the company expects to secure orders worth approximately KRW 300 billion in supplying smart factory solutions to business clients. Meanwhile, the company is actively expanding its webOS-based advertising and content business from TVs to automotive infotainment, with sales set to exceed KRW 1 trillion this year.
LG is accelerating its shift from a traditional product-centric business model to a recurring model that continuously generates revenue through intangible, non-hardware businesses such as subscriptions, content and services.
Stay tuned to to discover LG’s vision in greater detail and get the latest updates on the company’s ongoing transformation into a Smart Life Solutions company.
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By News Reporter
Home is where the heart is, and it’s also often the best place to start when you’re seeking to make a positive difference in the world. A prime example is the ‘home electrification’ trend, which, in a nutshell, helps drive sustainability by replacing fossil fuel-powered household appliances with cleaner and more efficient electricity-driven ones.
Home electrification includes the installation of electric appliances and heating and cooling systems, such as heat pumps, which transfer heat from one place to another by circulating refrigerant. Heat pumps provide the practical benefits of year-round indoor comfort and lower utility bills. When integrated with solar panels and battery storage systems, they take things a step further – empowering homeowners with energy independence and the ability to power their homes during outages.
According to a study published in the peer-reviewed scientific journal Joule, electrification could reduce greenhouse gas (GHG) emissions in the residential sector by 36 to 64 percent and cut overall GHG emissions in the U.S. by 5 to 9 percent.1 To accelerate the transition to electrification, many governments are now offering incentives and subsidies, such as those included in the U.S. government’s Inflation Reduction Act, to encourage the adoption of energy-efficient home technologies.2
Electrifying your home with LG brings the compelling advantages of the company’s industry-leading core-tech and extensive lineup of sophisticated, energy-efficient products. LG’s innovative core components, including reliable, high-efficiency motors, ensure unparalleled performance and energy-savings across a variety of home appliances.
The company also provides the seamless connectivity and easy energy management with ThinQ Energy, compatible with a comprehensive range of LG appliances and HVAC systems. The LG Home Energy Platform, centering on the Energy Storage System (ESS), optimizes energy usage to prevent waste and emissions, and enables smart control of connected home appliances.
Many of LG’s products, which help reduce carbon emissions and enhance energy efficiency, are eligible for rebates. From ENERGY STAR® certified induction cooktops to low energy-consumption, low-emissions HVAC systems, LG offers a diverse array of cutting-edge solutions that can drastically decrease household reliance on fossil fuels and boost efficiency at the same time. Among these are water heaters equipped with heat pumps, and innovative laundry solutions like the impressive WashCombo washer-dryer with Inverter HeatPump.
Embracing home electrification is an investment in a cleaner, healthier future. With LG’s energy-efficient appliances and core technologies, you can transform your living space into an all-electric abode – shrinking your energy footprint, minimizing your environmental impact and making a positive difference in the world.
To learn more about LG’s solutions with energy efficiency for home electrification, stay tuned to
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