LG Expands Its HVAC Business Through Targeting B2B Customers in Key Asian Markets
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By News Reporter
In this installment of On the Job, we explore LG’s IR Division and their efforts to communicate with key stakeholders, sharing progress updates and future plans to enhance the company’s value.
Effective investor relations (IR) are critical to a company’s success, fostering transparency by providing clear and accurate information to investors, analysts and other stakeholders. The role of IR professionals is evolving globally to encompass important corporate functions including sustainability. Rather than merely serving as liaisons between the organization and the financial community, IR teams are increasingly becoming strategic partners, playing a vital role in advancing Environmental, Social and Governance (ESG) initiatives that go beyond traditional sustainability reporting.
As a company that has always prioritized transparent communications with customers or investors alike, LG has carefully constructed a highly skilled team of IR practitioners. In this installment of On the Job, we get an “up close” look at LG’s IR Division to learn about their tasks, the challenges they face and what motivates them to excel in their field.
The primary mission of an IR organization is to ensure fair business valuation, create an environment conducive to raising funds through capital markets and maintain a stable shareholder base.
“To achieve this, our Division handles a range of tasks, from responding to investors and overseeing corporate disclosures to announcing earnings and conducting business briefings and shareholder meetings,” said Park Won-jae, head of IR Division at LG Electronics.
IR activities can be broadly categorized into three main areas: enhancing capital market integrity by ensuring compliance with relevant regulations and laws in information sharing; communicating with investors about the company’s management status, strategies and vision through corporate presentations and conferences; and collaborating with related organizations, such as finance, to establish shareholder return policies like dividends or share buybacks to enhance shareholder value.
LG’s IR Division consists of the IR Planning Team and the IR Communications Team. The IR Communications Team focuses on managing interactions with Korean and international investors and handling activities that require a high level of external engagement. Meanwhile, the IR Planning Team oversees policy-related tasks, such as company information disclosures and shareholder meetings.
Given that each team handles different types of tasks with varying scopes of collaboration and expected outcomes, team members need to possess skills and expertise tailored to their specific responsibilities.
“Members of the IR Planning Team must possess a strong awareness of compliance and a thorough understanding of relevant systems and regulations,” stated Lee Seung-ju, head of the IR Planning Team. “In contrast, the IR Communications Team requires exceptional communication skills, as their role involves extensive interaction with both Korean and global investors.” Additionally, it is crucial for members of both teams to have a comprehensive understanding of capital markets, the industry landscape and the various segments of the company’s operations.
The daily routines of LG’s IR Division members are significantly influenced by the time of year. “Our work follows a distinct cycle that typically aligns with quarterly, semi-annual and annual financial reporting schedules,” explained Kim Seung-hyun, head of the IR Communication Team. “Key recurring tasks include annual events such as the general shareholder meeting, quarterly earnings announcements and Non-Deal Roadshows (NDRs).* As these dates approach, our focus shifts to organizing these events.”
For instance, quarterly earnings announcements are generally shared in late April, July, October and January. “In the roughly 20 days leading up to these announcements, we collaborate closely with various organizations across business units to shape the company’s message to the market,” explained Kim. “We carefully consider how this information might impact our stakeholders once it becomes public.”
The annual general shareholder meeting also demands significant attention, as the IR teams must adhere to strict legal procedures under Korea’s Commercial Act. “We typically begin preparations in the fourth quarter for a meeting scheduled for next March, where we will discuss the previous year’s financial results,” added Lee.
In contrast to these predictable, routine activities, the capital markets are constantly evolving, necessitating flexibility and precision in communications and shareholder policy. “Since we are influenced by external variables, our non-routine tasks often involve new or unfamiliar situations, making IR work highly dynamic,” said Kim.
Skilled, creative and highly dedicated, LG’s IR Division has garnered recognition for its stellar work and commitment to transparent communications. Recently, the Division was honored with the Financial Services Commission Chairman’s Award (Grand Prize) at the 2024 Korea IR Awards hosted by the Korea Investor Relations Service. This accolade is not their first; they received the Grand Prize in the Corporate category in 2021 and the IR Council Chairman’s Award (Excellence Award) last year. This recognition is particularly meaningful as corporate value enhancement has become a key focus in global capital markets. LG has been acknowledged by capital market authorities and experts from various fields for its ongoing efforts to communicate with the market in a structured and sincere manner.
LG’s IR Division has been actively incorporating Future Vision 2030, the company’s mid- to long-term strategic direction, into investor communications. With this far-reaching vision, LG aims to drive sustainable growth by transitioning to a future-oriented business model while building on the world-class competitiveness and expertise it has developed over decades in core businesses such as home appliances. The IR Division’s consistent and genuine commitment to enhancing both corporate and shareholder value has been widely praised.
Since the Future Vision 2030 announcement last July, the company has bolstered external communications around business performance and direction. At major IR events, such as the general shareholder meeting, corporate presentations for international investors and investor forums, top LG executives – including the CEO and CFO – have engaged directly with the market in an open, transparent manner. Starting this year, LG has elevated its regular earnings conference calls. Previously led by IR and business unit management executives, the calls are now directly managed by the CFO.
Additionally, early this year, LG announced a new three-year dividend policy to improve shareholder value, featuring an increased payout ratio, a minimum annual dividend and semi-annual dividend payouts. In August, LG led Korea’s top 10 conglomerates by pre-announcing a value-up program focused on enhancing enterprise value. Then, on October 22, LG unveiled its “Corporate Value Enhancement Plan,” integrating its Future Vision 2030 with additional shareholder initiatives, including a target return on equity (ROE) of 10 percent or higher by 2027. Future actions under consideration include canceling existing treasury shares, additional share buybacks and potentially adopting quarterly dividends.
“Through these steps, we’re consistently demonstrating a sincere and proactive commitment to both corporate and shareholder value enhancement,” explained Lee.
Corporate value isn’t just about the numbers on financial statements; it also includes intangibles like future growth potential, the company’s image and brand value. “We have the major responsibility of representing LG Electronics and communicating its true corporate value to the market,” noted Kim. “We strive to be a model IR organization – one that embodies professionalism, passion and authenticity.”
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* Non-Deal Roadshow (NDR) is an activity where a company’s management meets with investors, analysts and other stakeholders to provide insights into the company’s business strategy, financial performance and future outlook. Unlike a Deal Roadshow (DR), which is focused on promoting a specific securities offering or transaction, NDRs can be seen as an IR activity targeting existing shareholders.
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By News Reporter
Company’s Business Monitor Lineup Boasts a Wide Range of Screen Resolutions and Sizes,
Offering Versatile Options to Meet a Broad Spectrum of Workplace Needs
SEOUL, Oct. 18, 2024 — LG Electronics (LG) is launching its business monitor lineup, introducing 20 brand-new models designed to enhance productivity and ergonomic comfort in the workplace. Well known for its premium consumer monitors, LG is now expanding into the B2B sector with monitors tailored to the needs of diverse professional environments, from corporate and government to education, healthcare and the creative industries. The impressive lineup presents customers with a wealth of choices, including a variety of different aspect ratios and screen resolutions ranging from QHD to Full HD.
LG UltraWide Displays: Spacious, High-resolution Screens
Available in the 21:9 aspect ratio, LG’s UltraWide business monitors are outstanding multitasking solutions with high-resolution screens. The 34BA85QE-B and 34BA75QE-B feature 34-inch curved QHD+ (3,440 x 1,440) resolution IPS displays that deliver sharp, detailed visuals and accurate color reproduction. They also provide excellent color consistency across a wide viewing angle, ensuring distortion-free images from practically any vantage point.
Suitable for government control rooms, financial traders, IT developers and programmers, the extended screen format of LG UltraWide business monitors makes multitasking easier, giving users the space to keep several windows open at the same time. The 34BA85QE-B comes equipped with a built-in webcam and microphone, enabling convenient video conferencing without the need for additional devices. LG’s feature-packed UltraWide business models also offer Picture-by-Picture (PBP) mode, specifically supporting 2PBP, which streamlines workflow by allowing users to display up to two windows side by side.
Additionally, thanks to the inclusion of USB-C 3.2 Gen1 with power delivery (up to 90W), LG’s UltraWide monitors can charge connected devices while simultaneously displaying content from them, making life even more convenient for busy professionals.
QHD Monitors: Ergonomic Designs with Adjustable Stands
Ideal for customer-facing settings, such as government service centers, airports and hotel lobbies, LG’s QHD monitors feature ergonomic designs with height-, swivel-, and tilt-adjustable stands that help deliver customized comfort for each user. This flexibility offers numerous possibilities for monitor-position adjustment. For example, the screen can be significantly lowered to enable direct eye contact and better communication between staff and customers. Furthermore, the inclusion of Reader Mode helps to lessen eye fatigue when reading documents, making the new monitors more comfortable to use for extended periods. The monitors also help safeguard users’ eye comfort with Flicker Safe Mode, which minimizes the occurrence of screen flickering.
The company’s QHD lineup includes two 27-inch, high-resolution variants (models 27BA75QB and 27BA65QB), each fitted with a premium IPS display that provides exceptional clarity, a wide viewing angle, 99 percent coverage of the sRGB color gamut and support for SDR and HDR modes. Along with precise color reproduction, both of the new QHD models boast a 100Hz refresh rate that results in smooth visuals and a pleasant user experience. To ensure compatibility with the widest possible range of digital devices and peripherals, LG’s QHD monitors incorporate multiple connectivity options, such as USB-C and HDMI.
Full HD Monitors: Enhancing User Convenience
LG’s Full HD Monitors are well suited to roles that require users to work with data or content from multiple external devices, offering USB Type-C and other types of USB ports. Available in 27- and 23.8-inches, LG’s business monitors with Full HD (1,920 x 1,080) resolution IPS panels (models 27BA850 and 24BA850) come with built-in speakers and webcams for convenient video conferencing. Each monitor also has its own internal power supply to ensure reliable performance and minimize clutter in the workspace.
Reflecting LG’s commitment to sustainable product design, the new business monitors come with globally-recognized energy and environmental certifications, including ENERGY STAR, EPEAT, and TCO Certified. Full HD models 27BA850, 24BA850, 27BA750, 24BA750, 27BA650 and 24BA650 have all earned a silver rating from EPEAT indicating that products meet a broad and robust set of criteria, also making them a more sustainable purchasing option.
“LG’s new business monitors meet the growing demand for high-resolution, ergonomically designed workplace screen solutions,” said YS Lee, vice president and head of the IT business unit of LG Business Solutions Company. “With our market-leading B2B monitors, we aim to support the digital transformation of the workforce and enhance the employee experience.”
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By News Reporter
LG Aims to Expand Its B2B Offerings and
Build a Growth-Driven Portfolio in Emerging Sectors
SEOUL, Oct. 10, 2024 — LG Electronics (LG) held a press conference today at LG Digital Park in South Korea to share its future vision for the B2B sector with domestic journalists. The company outlined its goal for the LG Business Solutions (BS) Company to achieve KRW 10 trillion in annual revenue by 2030.
At its 2024 Investor Forum in August, LG highlighted the acceleration of its B2B operations as one of the central components of its business portfolio innovation strategy. By 2030, the company expects that its B2B concerns will account for 45 percent of total sales.
LG plans to strengthen its leading B2B businesses, such as hotel and hospital TVs, digital signage and premium laptops, while also focusing on medical monitors and electric vehicle (EV) chargers to build a sustainable, growth-focused portfolio.
Additionally, the company is rapidly strengthening its B2B capabilities across a wide range of areas, including vehicle components, HVAC systems, built-in appliances and smart factory solutions. The expansion into mobility and new business segments is part of the company’s strategy to accelerate its business transformation.
Leading LG’s flagship B2B businesses, the LG BS Company offers customized digital signage for various commercial spaces, including hotels, retail stores, offices, schools and hospitals, as well as IT products ranging from high-spec monitors to LG gram laptops, commercial robots and EV charging solutions.
The B2B sector is less affected by economic fluctuations than B2C, resulting in comparatively stable revenue and profits. Another advantage of B2B is the “lock-in” effect, which typically leads to close, long-term relationships with customers and a virtuous cycle of mutual growth.
“Over the past 66 years, LG has accumulated valuable insights into its customers and the diverse spaces they occupy through its consumer electronics business,” said Jang Ik-hwan, president of LG Business Solutions Company. “Going forward, we will leverage this expertise to offer tailored services and differentiated solutions to our business customers, further cementing our reputation as a trusted partner in the competitive B2B market. The BS Company is seeking to double its current revenue, reaching KRW 10 trillion by 2030.”
Driving the Commercial Display Market with Premium Signage and Hospitality TVs
LG has gained a leading position in the B2B display solution market thanks to its top-tier commercial display technology, premium digital signage and strong performance in the global hotel and hospital TV segments. LG’s information display business has experienced steady growth since 2019, recording an average annual growth rate of seven percent.
LG will continue to expand its display solutions business with products tailored for various spaces. The focus will be on premium fine-pitch LED signage (including All-in-One LED and Micro LED models), a product category that has seen a double-digit rise in revenue each year.
At the forefront of this expansion is the cutting-edge LG MAGNIT Micro LED display. LG MAGNIT is offered in various formats, including an all-in-one model for conference rooms, a model designed for virtual production studios, a premium home cinema edition and a model with a separate power supply unit (PSU). Since 2020, MAGNIT has recorded an impressive growth rate, with its annual revenue growth nearing a twofold increase on average over the past four years.
Additionally, LG is strengthening its portfolio of innovative digital signage solutions with products such as the next-generation LG Micro LED display, which is set to launch later this year. LG has employed the latest AI technology for its upcoming Micro LED, both during the production process and to create intelligent image-quality algorithms that help ensure superior visual performance. As part of the manufacturing process, AI is used to assess and select each of the product’s approximately 25 million LED chips (based on a 136-inch model). Meanwhile, the AI processor applied to the LG Micro LED display analyzes and optimizes color and brightness in real-time to deliver optimal picture quality.
To drive future growth, LG is actively working to identify potential demand and will keep on adding to its diverse lineup of tailored hardware and software solutions for commercial spaces.
Preferred by customers around the world, LG’s hospitality TVs boast many user-friendly features, including the ability to wirelessly mirror personal devices screens via Google Chromecast or Apple AirPlay. Hotel guests simply scan the QR code displayed on the TV to watch content from their device on the TV’s larger screen. To protect users’ privacy, viewing history and connection data are automatically deleted upon check out.
LG continues to maintain its strong leadership in the global hospitality TV market, and is collaborating with renowned international hotel chains including IHG Hotels & Resorts, and Hyatt.
In addition to its hardware offerings, LG provides a variety of cloud solutions through its online B2B platform, LG Business Cloud. These include the LG DOOH Ads digital signage advertising solution, LG SuperSign Cloud and Pro:Centric digital signage and hospitality TV content management solutions, and LG ConnectedCare remote monitoring and management solution.
To accelerate its expansion into new business areas and enhance overall competitiveness, LG is fostering strategic partnerships with global B2B companies. It recently signed a memorandum of understanding with office solutions provider Ricoh to explore the development of comprehensive enterprise services.
Strengthening LG’s Position as a Leading EV Charging Solutions Provider
LG is set to expedite its growth in promising new business areas, with the company’s EV charger business standing out as an emerging “unicorn.” Through strategic partnerships and investment, LG is poised to increase its presence in the global EV charger market.
LG opened its EV charger production factory in the U.S. (Texas) in January of this year and in June reached an agreement with ChargePoint, a leading provider of networked charging solutions for EVs in North America. The two companies are collaborating to expand their businesses by boosting product sales through distribution channels, reinforcing their product portfolios and jointly developing next-generation solutions. Additionally, LG is leveraging its extensive B2B sales network in the U.S., established through its nationwide success in hospitality TVs and digital signage, to actively target the country’s increased demand for EV charging infrastructure. This includes the necessary charging framework for hotels, shopping malls and retail stores, as well as highway charging stations and depots.
LG aims to secure around eight percent of the U.S. fast charger market by 2030 and position itself as a global top-tier provider of EV charging solutions.
At present, LG offers six types of EV chargers, including 7kW and 11kW slow chargers, and 100kW, 175kW, and 200kW fast-charging models.1 In addition, the company is producing a 350kW ultra-fast charger for the North American market and plans to release two slow-charging models – 30kW and 7kW – targeting the European market, all scheduled to launch by the end of this year.
Furthermore, LG is proactively addressing concerns over EV charger safety by implementing various fire-prevention solutions.
The charging control system applied to LG’s EV chargers prevents overcharging, which is one of the leading causes of EV charging safety incidents. The control system automatically stops charging when the vehicle battery reaches 80 percent during fast charging and 100 percent during slow charging. Additionally, LG chargers are equipped with a load management system that allocates electricity based on the installation site’s power capacity, ensuring stable charging even with limited power availability.2
The installation environment and consumer safety are key considerations in the design of every EV charger that LG makes. The company’s 175kW fast-charging model operates reliably in extreme temperatures ranging from -35 to 55 degrees Celsius and boasts an IP55 rating for water and dust resistance, along with an IK10 rating for impact resistance. Additionally, LG EV chargers comply with Restriction of Hazardous Substances (RoHS) regulations for the use of ten harmful chemicals such as lead, cadmium and mercury during the manufacturing process.
Prioritizing Medical Monitors as a Key Growth Engine
LG is focusing on the medical monitor sector as a new growth driver for its IT business, with plans to become a global top-three medical monitor provider within the next five years.
Medical monitors are required to meet the medical device regulations of each country, as well as medical imaging display standards, such as DICOM Part 14. Delivering excellent image accuracy and reliability, these monitors are considered premium products with high entry barriers, and are recognized as high-value-added products. According to market research firm Omdia, the global medical monitor market is expected to reach approximately USD 2.5 billion in value by 2030. In markets such as North America and Europe, hospitals are required to use medical-grade monitors for the reviewing of medical images obtained from X-rays, endoscopies and other procedures. With these strict regulations in place, the market for medical-grade monitors is expected to grow significantly in the future.
Launched in 2016, LG’s medical monitor business has steadily expanded in size, achieving close to double-digit annual growth in North America and Europe. Its product lineup, which is now available in more than 50 countries worldwide, currently comprises 14 types of medical monitors – including clinical, diagnostic and surgical models – and six types of digital X-ray detectors (DXDs).
LG offers healthcare institutions a diverse range of medical monitors, including surgical monitors with Mini-LED technology, specialized diagnostic monitors for mammography and high-resolution displays with screen-split features. By adopting a turnkey solution approach, LG has enhanced its competitiveness in the global medical display market and set a solid foundation for future growth.
In 2023, the company made significant strides in the medical display segment by securing a four-year, EUR 10 million contract with Centrale d’Achat de l’Informatique Hospitalière (CAIH), France’s public hospital IT purchasing center, for the supply of medical monitors. Looking ahead, LG plans to integrate AI technology into the data analysis and solutions derived from its medical monitors and digital X-ray detectors, and is also considering an entry into the medical imaging equipment sector.
LG’s success in the B2B sector owes much to the company’s technology and knowhow accumulated over many years in the B2C market. Recently, LG is in discussions regarding a contract to supply a U.S. financial services company with custom-built, high-resolution monitors for a period of five years. LG has supplied dual monitors to a U.S. financial media company and provided in-flight entertainment (IFE) displays to international airlines.
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1 LG’s 7kW and 11kW slow chargers and 100kW fast charger are available in South Korea, while the 175kW and 200kW fast-charging models are available in North America.
2 LG’s load management solution, which has already been applied to the company’s fast- and slow-charging EV charging solutions in North America, will be introduced in South Korea beginning next month.
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By News Reporter
Although stress is a natural feeling that affects everyone, managing it has become increasingly difficult in today’s digital age. Recognizing this, LG Taiwan recently organized a special forum to help local customers address their anxiety and better manage stress, as part of the global “Optimism your feed” campaign and “Life’s Good with Optimism” initiative.
In the build up to this forum, LG Taiwan launched a psychological test on its Instagram page, aimed at raising awareness about social media-induced anxiety. This initiative helped followers gain a better understanding of the stress they experience from their digital lives.
Held on August 10, the forum featured esteemed psychologist Dr. Hui-Wen Deng and renowned YouTube film critic “Lessons from Movies.” They shared their professional insights and experiences on how social media impacts mental health and provided attendees with practical strategies to manage stress and maintain optimism, aligning with LG’s Life’s Good philosophy.
Dr. Deng explored the negative psychological effects of social media, emphasizing the importance of initiatives like LG’s “Optimize your feed” to help people navigate their online lives without feeling overwhelmed by anxiety.
The event also featured the host of popular YouTube channel “Lessons from Movies,” who shared her personal experiences as a key opinion leader, offering valuable techniques to embrace optimism in the face of criticism.
This event was a hit, with over 100 sign-ups within just half a day and nearly 80 percent of attendees participating in the interactive Q&A session that was held on the day. Many sought advice on how to overcome challenges and maintain an optimistic outlook on life, with many hailing the event as a source of useful information. One guest asked if either of the speakers would be collaborating with LG Taiwan on similar events in the future, or if LG Taiwan had more activities promoting “Optimism” in the works, suggesting a strong desire for more events like this.
On site, Instagrammable photo props and check-in gifts were provided to encourage participants to share their experience with friends and followers via social media. And as they left eager to try out the new techniques they had learned, LG handed out stress-relief fortune cookies and stress balls to each person in the hope of leaving a lasting positive impression and giving them constant reminder of its Life’s Good message.
LG Taiwan’s stress forum not only highlighted the importance of optimism in today’s digital world but also reinforced the brand’s dedication to enriching people’s lives. By providing valuable insights and practical advice on managing stress, LG is helping people navigate the complexities of their online lives, while promoting a message that Life’s Good every day, not just on the good days.
Contributed by LG Taiwan
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By News Reporter
A Joint Effort Between LG and Top Research Universities, Consortium to Accelerate
the Development of Next-Generation Heat Pump and Establish Industry Standards
SEOUL, Sep. 24, 2024 — LG Electronics (LG) is hosting the first-ever meeting of the Global Heat Pump Consortium in Seoul, South Korea, from September 23-26. A cooperative venture between LG and a growing number of international universities, the consortium is focused on developing new, more efficient heat pump technologies, including solutions designed to handle harsh climatic conditions. The event brings together LG personnel and academics from participating universities to introduce heat pump technologies and discuss industry-academia projects being conducted by each of the consortium’s regional clusters.
The Global Heat Pump Consortium comprises LG-led heat pump R&D consortiums established in Alaska, USA (November 2023) and in Oslo, Norway and Harbin, China (June and August of 2024, respectively). The consortium also includes a South Korean cluster, with LG working collaboratively with respected universities in Seoul and Busan to drive heating, ventilation and air conditioning (HVAC) innovation.
On the first day of the event, LG introduced key heat pump technologies and products from its industry-leading lineup of high-efficiency HVAC solutions. Each regional consortium then provided an update on its specific research tasks and shared its current progress in evaluating high-performance heat pump tech for challenging climates. The inaugural meeting of the global consortium is also offering attendees valuable learning opportunities, with seminars and discussions on topics, including the latest HVAC industry and market trends, and future technologies for region-specific heat pump solutions.
Through cooperating with universities known for their top-tier HVAC research programs, LG is strengthening its own R&D capabilities and accelerating the development of the next generation of heat pumps. The company anticipates that the groundbreaking work being carried out by the consortium will also help strengthen its competitiveness in the global heating and cooling solutions market.
Internationally, the demand for high-efficiency, low-carbon-emission heat pumps is rapidly increasing, in large part due to the worldwide electrification and decarbonization trends. Solidifying its status as a technology leader and responsible corporate citizen, LG is leveraging its cutting-edge heat pump technology to deliver region-specific heating and cooling solutions for the North American, European and Asian HVAC markets.
At an investor forum in August, LG highlighted “B2B acceleration” as one of its four key strategies for business portfolio innovation. The HVAC business, a major component of the company’s diverse B2B portfolio, has become a market leader based on the strength of its advanced, highly-efficient core technologies, such as inverter compressors, heat exchangers and AI engines.
Around the globe, LG is enhancing the capabilities of its HVAC business through creating locally complete systems encompassing R&D, sales, manufacturing and maintenance. In addition, the company currently operates five Air Solution Research Labs – with facilities located in Korea, North America, Europe and India – and has a network of HVAC academies spanning 43 countries and training over 30,000 engineers annually.
“We are committed to accelerating our HVAC business, with heat pump innovation as the cornerstone of our vision,” said James Lee, head of the Air Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “Through the Global Heat Pump Consortium, we aim to lead the HVAC industry with decarbonization solutions aligned with the global electrification trend.”
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