[World Environment Day with LGđ±] Inspiring a New Generation of Beekeepers: Living in Harmony With Bees
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By News Reporter
At LG, innovation extends beyond technology â itâs about creating meaningful experiences that inspire change and shape the future. This vision comes to life through LG College Day, an immersive program that connects students with LGâs corporate culture, emphasizing sustainability and real-world innovation as core values.Â
Recently, over 50 Princeton University Korean language students visited LG Electronics North Americaâs headquarters in Englewood Cliffs, New Jersey. The visit provided a firsthand look at how LG is pioneering the future through cutting-edge technologies, insightful discussions and hands-on learning experiences.Â
For some, LG College Day is more than just an educational visit â itâs a gateway to a future career. One former participant was so inspired during his visit that he later joined LG as a full-time employee, underscoring the programâs role in connecting top talent with real-world opportunities.Â
The visit began with an introductory session where students explored LGâs business strategy, technological advancements and global impact. A highlight of the session was a dynamic panel discussion featuring LG executives and industry experts, who shared valuable insights on career development, leadership and the future of technology.Â
Students then stepped into LGâs showroom, where they interacted with groundbreaking innovations such as the LG SIGNATURE OLED T â the worldâs first wireless and transparent OLED TV â and the LG StanbyME, a portable wireless screen acclaimed for maximizing usersâ on-the-go productivity. The OLED Flexible Signage display delivered an immersive visual experience that brought images to life with stunning clarity and realism.Â
Next, students explored LGâs Home Appliance showroom, where they witnessed AI-powered innovations that are transforming everyday life. From smart refrigerators that suggest optimal recipes to AI-driven washers that optimize laundry cycles, LG continues to set new standards for intelligent home solutions.Â
A visit to LGâs cutting-edge Virtual Studio offered a behind-the-scenes look at the creative process behind the companyâs global marketing campaigns. The studio, a high-tech production space for commercials and product photography, highlighted LGâs emphasis on storytelling and branding.Â
Students also gained insight into LGâs environmental and social initiatives, including the Endangered Species Series, the Pollinator Garden and LGâs LEED Platinum Certification â reinforcing the companyâs commitment to sustainability.Â
Beyond technology and business insights, LG College Day provided students with an opportunity to engage with LGâs Human Resources team, exploring various career paths and business opportunities within the company.Â
Jung Kyu-hwang, CEO of LG Electronics North America, emphasized the importance of fostering connections with the younger generation: âBy engaging with young people, especially Gen Z students, weâre not just showcasing our innovations â weâre building connections for the future.âÂ
LG College Day continues to grow as a platform for inspiring future leaders, bridging the gap between academia and industry while celebrating the synergy of innovation, corporate responsibility and Korean culture.Â
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By News Reporter
Company Showcases Future of AI-Powered Customer ExperiencesÂ
Through CEO Keynote and Immersive Storytelling Â
LAS VEGAS, Jan. 6, 2025 â LG Electronics (LG) unveiled its vision for AI-powered customer experiences themed âLifeâs Good 24/7 with Affectionate Intelligenceâ at the LG World Premiere event in Las Vegas on January 6, the eve of CES 2025, widely regarded as the worldâs most influential tech event. Â
Over 1,000 attendees, including global media and partners, were present at the press conference, which was also livestreamed online. To showcase the full scope of LGâs Affectionate Intelligence-powered customer experience, the event stage was divided into three areas representing the various spaces in peopleâs lives, from the home to mobility and commercial spaces. The company, through engaging demonstrations highlighting real-life scenarios, made clear how its advanced AI will transform daily life for the better.Â
LG âAffectionate Intelligenceâ is redefining the conventional, technical understanding of AI by focusing on its potential to revolutionize the customer experience paradigm. This concept leverages AI technology to better understand and empathize with customers, delivering more personalized and differentiated experiences. Â
The LG World Premiere kicked off with a video titled âLess Artificial, More Human,â followed by a keynote speech delivered by LG CEO William Cho.Â
âAt LG, weâre seamlessly integrating AI into physical living spaces around us. We see space not merely as a physical location but as an environment where holistic experiences come to life â across the Home, Mobility, Commercial and even Virtual spaces,â said CEO Cho. âIn these spaces, devices and services will harmonize to create entirely new customer value. This is where our Affectionate Intelligence truly shines, clearly standing out from the others.âÂ
Cho then highlighted three fundamental elements to realize this vision: connected devices, capable AI agents and integrated services. Â
Connected devices, which serve as the customer touchpoint for AI, are one of LGâs greatest assets. Not only are there hundreds of millions of LG smart products already in use worldwide, but with last yearâs acquisition of smart home solutions provider Athom, LG now offers seamless connectivity with IoT devices from over 170 global brands.Â
As for AI agents, LG is set to advance its AI agent, LG FURON, which combines the power of generative AI built on large language models with real-time spatial sensing and insights into customer lifestyle patterns. This innovative AI agent can understand customer situations and contexts in real-time, effortlessly coordinating devices and services to provide a more tailored and responsive user experience, all while protecting personal data.Â
Empowering AI-Based Integrated Services with Microsoft
To support his vision of providing compelling integrated services, CEO Cho announced a strategic partnership with Microsoft. The plan is to lead innovation by combining LGâs products and customer insights from various spaces, such as the home, mobility and commercial areas, with Microsoftâs AI technology to implement empathetic AI integrated services. Â
Judson Althoff, executive vice president and chief commercial officer at Microsoft, shared, âAt Microsoft, we believe AI will fundamentally change the way we live and work, and we could not be more excited to partner with LG Electronics â the pioneers of smart, connected spaces â to integrate AI into lifeâs everyday experiences.â Â
The two companies are working on enhancing AI agents for various spaces, including homes, vehicles, hotels and offices. LG has been applying Microsoftâs voice recognition and speech synthesis technologies to its Self-Driving AI Home Hub, enabling it to understand diverse accents, pronunciations and colloquial expressions. Plans also include developing AI agents that not only understand and interact with customers but also predict their needs and preferences.Â
Althoff also announced further Microsoft collaboration with LG in the rapidly growing field of AI data centers. With LGâs thermal management systems and advanced chiller technologies optimized for AI data centers, the partnership aims to enhance energy efficiency in these critical backbones of AI infrastructure. Together, the companies plan to create next-generation data centers that are more efficient and sustainable.Â
Bringing AI Vision to Life
Illustrating Choâs Affectionate Intelligence vision, LG captivated the audience with a short play about a familyâs day from morning to night. Departing from the traditional product presentation speech format, this vivid portrayal demonstrated how LGâs AI innovations unveiled at CES 2025 and driven by the vision of âBetter Life for All,â seamlessly enhance everyday life across various spaces.Â
In the morning scene, LGâs AI agent, FURON, highlights its personalized capabilities: âI noticed some coughing last night, so I adjusted the room temperature for your comfort.â Beyond environmental adjustments, FURON demonstrates thoughtful assistance, suggesting, âYou donât have any plans this afternoon â why not accompany your mother to her scheduled health check-up?âÂ
The morning commute further highlights the convenience of AI integration. In the car, LGâs AI-powered in-cabin sensing solution detects when the driver forgets their coffee tumbler, asking, âWould you like to stop by a cafĂ© two minutes away for coffee?â It also monitors biometric signals, responding to an elevated heart rate before an afternoon meeting by playing soothing music to help the driver relax. The system also proactively suggests rerouting to avoid accidents and recommends holding a video conference inside the vehicle if traffic delays risk causing the driver to miss an important meeting. Upon arriving at the office, the AI adds a personal touch, such as displaying previously recorded family vacation footage on the carâs internal and external cameras.Â
After work, the living room TV equipped with AI technology enhances the home entertainment experience. It analyzes the viewing environment, patterns and history to recommend tailored content. If the customer mentions difficulty hearing dialogue in a video, the AI adjusts the audio, enhancing voice clarity by isolating it from background noise and making it sound as though itâs coming naturally from the center of the TV screen.Â
Seamless and Holistic Customer Experiences Anytime, Anywhere, Seen or UnseenÂ
Concluding his keynote address, CEO Cho emphasized AIâs role in driving transformative change across both B2C (business-to-consumer) and B2B (business-to-business) sectors.Â
He highlighted innovative initiatives like the LG Smart Cottage, a compact modular home that integrates AI-powered appliances, HVAC systems and other advanced technologies to redefine residential living. Similarly, LG envisions the automobile as a âpersonalized digital cave,â featuring software-defined vehicle solutions and AI technologies that understand and adapt to both the internal and external vehicle environment, delivering groundbreaking mobility experiences.Â
In smart factory solutions, LG leverages over 60 years of world-class manufacturing expertise, offering next-generation manufacturing systems powered by AI and robotics. Additionally, LGâs AI-based thermal management systems and advanced chiller technologies are optimizing energy efficiency in AI data centers worldwide.Â
âOur ultimate goal is simple yet profound: to leverage AI as a means to create holistic customer value, in which ever space you are you are,â said CEO Cho. âIrrespective of how AI transforms our lives, one thing will never change: our promise of Lifeâs Good. With this unwavering commitment, we will continue to strive for industry-leading experiences for our customers â seen or unseen â to everyone, everywhere, every time.â
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By News Reporter
Showcasing the Evolution of the Companyâs Ultra-Premium Brand, Advanced Lineup
Delivers Enhanced User Experiences and Enriched, Connected Living
SEOUL, Dec. 30, 2024 â LG Electronics (LG) is unveiling its expanded second-generation LG SIGNATURE lineup at CES 2025 in Las Vegas (January 7-10). Exhibited under the Live Beyond brand theme, the latest LG SIGNATURE range features exceptional products that integrate cutting-edge technology and sophisticated design to deliver enhanced usability, seamless connectivity and an unparalleled smart home experience.
The second-generation LG SIGNATURE lineup builds on its signature minimalist aesthetic and exceptional performance with AI-driven features and intuitive functionality. This new wave of appliances comprises the LG SIGNATURE French Door Refrigerator with T-OLED door panel, LG SIGNATURE Smart InstaView Over-the-Range Microwave and Slide-in Double Oven Induction Range, LG SIGNATURE Dishwasher, LG SIGNATURE Washer & Dryer and the LG SIGNATURE Washing Machine and Dryer pair.
Taste Beyond: Redefining the Kitchen
The 36-inch Smart InstaView French Door Refrigerator offers a differentiated kitchen experience with its remarkable and fully transparent T-OLED display embedded in the upper right door. This dual-purpose display serves as both a digital touch interface and a Dual InstaView panel, allowing users to conveniently manage the refrigerator and view its contents without opening the door. It can also display mesmerizing hologram-like visuals, blending the virtual with the real in a sublime fusion of art and high technology. For added ambiance, the refrigerator provides access to a curated music playlist* that lets users enjoy smooth, atmospheric beats whenever they are in the kitchen.
The refrigeratorâs ThinQ Food management system and a built-in AI camera elevate convenience, automatically recognizing stored food items, suggesting recipes based on available ingredients and user preferences, and tracking inventory and expiration dates. These innovations streamline food management, menu planning and meal preparation, saving users time and making the kitchen a truly connected and dynamic space.
The LG SIGNATURE Over-the-Range Microwave and Slide-in Double Oven Induction Range enhance the culinary experience with their versatile cooking capabilities. The microwave is equipped with three built-in cameras for real-time cooking monitoring and time-lapse creation, capturing mealsâ journeys from the oven to the table. The induction range, powered by Gourmet AI technology, identifies ingredients and provides helpful recipe suggestions.
The new LG SIGNATURE microwave not only excels in cooking and reheating but also redefines its category by delivering an immersive entertainment experience right in the kitchen. Featuring a 27-inch Full-HD touchscreen display with InstaView, built-in speakers and Wi-Fi connectivity, it enablesenjoy a variety of entertainment content while they cook. The screen also provides access to the LG ThinQ Smart Home Dashboard, allowing users to control all LG AI appliances and compatible Matter and Thread devices in the home. In addition, when paired with the induction range, the microwaveâs LCD display conveniently shows the cooking progress of dishes in the range, eliminating the need to bend down and check the oven manually.
The LG SIGNATURE Dishwasher is designed to fit perfectly with existing cabinetry, creating a clean, built-in look for a sleek, modern kitchen. Its innovative pop-out handle sits flush with the door when not in use and automatically âpops outâ when a hand approaches. The new dishwasher is equipped with LGâs exclusive and highly-efficient QuadWash Pro and Dynamic Heat Dry technologies.
Live Beyond: Seamless Laundry Solutions
The second-generation LG SIGNATURE lineup also offers exceptional advancements in laundry care. Featuring the LG SIGNATURE Washer & Dryer and 29-inch LG SIGNATURE Washing Machine and Dryer pair, the new laundry lineup leverages LGâs Artificial Intelligence Direct Drive (AI DD) 2.0 for precise fabric care, and inverter heat pump technology for effective, low-temperature drying. Each models is equipped with a 7-inch LCD touchscreen for easy control.
The LG SIGNATURE zone at CES 2025 will feature an âideal lifestyleâ space highlighting the second-generation lineup in settings like a living room, laundry room and kitchen. In collaboration with premium Italian furniture brand Molteni&C, LG will pair its technologically-advanced products with Molteni&Câs exquisite designs. Visitors will also experience the LG ThinQ ON AI home hub in action, demonstrating the ease and efficiency of the AI Home lifestyle.
âThe expanded second-gen LG SIGNATURE lineup seamlessly combines advanced technology with elegant, modern design to deliver a smarter, more efficient luxury home lifestyle,â said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. âThrough the flawless fusion of state-of-the-art smart home, AI and connectivity technologies, we will continue to provide transformative customer experiences that go beyond expectations.â
Visitors to CES 2025 from January 7-10 can explore the new additions to the second-generation LG SIGNATURE lineup at LGâs booth (#15004, Las Vegas Convention Center).
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* LG SIGNATURE refrigerator and LG SIGNATURE Over-the-Range microwave come with the âessential;â app pre-installed. essential; is a music curation brand operated by NHN Bugs, a South Korean music streaming service.
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By News Reporter
Company Redefines Premium Gaming Monitors With the UltraGear GX9 Series,
Offering Unmatched Immersion, Flexibility and Smart Features
SEOUL, Dec. 30, 2024 â LG Electronics (LG) is reinforcing its leadership in premium OLED gaming monitors with the LG UltraGear GX9 series, set to be unveiled at CES 2025 this January. The new lineup includes the 45GX990A â winner of three CES 2025 Innovation Awards, including the prestigious âBest of Innovationâ â and an all-in-one smart gaming monitor powered by LG webOS. These accolades underscore LGâs commitment to delivering advanced, high-quality gaming solutions. With the GX9 series, LG continues to demonstrate its leadership in cutting-edge technology and gaming monitor innovation.
To ensure maximum gaming immersion, all UltraGear GX9 series models feature curved display panels employing LGâs advanced WOLED technology. These screens offer high brightness, true blacks, stunning colors and optimized curvature; a combination that brings games to life and draws users deeper into the exhilarating action of their favorite titles. Certified for low blue light emissions, the GX9 series provides a more comfortable experience, reducing eye strain during extended gaming sessions. In addition, LGâs Anti-Glare & Low Reflection (AGLR) coating minimizes screen reflections and glare, making it easier for gamers to see everything thatâs happening on screen, even in brighter rooms.
The 45GX990A and 45GX950A are 45-inch, 21:9 gaming monitors featuring ultra-high 5K2K resolution (5,120 x 2,160) â a first for OLED monitors.* Their 21:9 aspect ratio offers a more immersive gaming experience than standard 16:9 displays, while maintaining better content compatibility than 32:9 monitors. With generous screen real estate, these monitors are a great choice not only for gaming but for various different uses.
Both products feature LGâs second-generation Dual-Mode, offering customizable aspect ratios (21:9 or 16:9) and picture sizes (39-, 34- or 27-inches) with one-touch switching between preset screen-resolution and refresh-rate combos. With eight configurations, users can personalize their gaming setups to suit their preferences or adapt to different game genres, including FPS, RPG, MOBA and racing simulators.
The Worldâs First Bendable 5K2K Gaming Monitor with Dual-Mode
The LG UltraGear OLED Bendable Gaming Monitor (model 45GX990A) is the worldâs first 5K2K-resolution bendable OLED display. The 45-inch monitor can smoothly transition from completely flat to a 900R curvature within seconds, offering users incredible flexibility and more control over their gaming experience. Its upgraded Dual-Mode feature allows users to switch effortlessly between resolution and refresh rate presets, and customize the aspect ratio and picture size. With an ultra-fast 0.03ms (GtG) response time, the 45GX990A ensures smooth gameplay and heightened immersion.
The Worldâs First 45-Inch 5K2K OLED Gaming Monitor with 800R Curvature and DisplayPort 2.1
Another standout model from the new GX9 lineup is the LG UltraGear OLED Gaming Monitor (model 45GX950A). With its curved (800R), 21:9 format 5K2K-resolution self-lit 45-inch panel, this display delivers sharp, lifelike images with the stunning colors and exceptional contrast LG OLED products are known for. Its 4-side Virtually Borderless design and slim bezels help boost usersâ sense of immersion while adding a sleek aesthetic to any setup. Boasting 125 pixels per-inch (PPI) and an RGWB subpixel layout, the monitor improves the readability of in-game text and makes productivity tasks, such as editing documents or website content, that much easier.
Like its bendable sibling, the 45GX950A features Dual-Mode functionality with eight customizable configurations and supports DisplayPort 2.1, HDMI 2.1 and USB-C with 90W power delivery. This ensures seamless compatibility with the latest graphics cards and features such as variable refresh rate (VRR) while enabling convenient device charging. Certified by NVIDIA G-SYNCÂź and AMD FreeSync Premium Pro, the monitor has reduced screen tearing for a smoother, more responsive gaming experience.
Versatile Smart Gaming Monitor for Seamless Streaming and Immersive Gaming
The brand-new LG UltraGear 39GX90SA is designed to deliver stellar gaming and content-streaming experiences. Powered by webOS, it functions as a home entertainment hub, enabling users to access all their go-to streaming services without a PC or set-top box. Itâs 39-inch, 21:9 aspect ratio curved (800R) OLED display produces brilliant, nuanced colors and deep, dark blacks, making it perfect for AAA games and HDR movies and series. Equipped with USB Type-C ports, it offers convenient connectivity, and incorporates LGâs ergonomic and space-saving L-shaped stand for a clutter-free desk setup.
âThe UltraGear GX9 series sets a new standard for OLED gaming monitors, combining groundbreaking display technology with smart features that expand and enhance the user experience,â said YS Lee, vice president and head of the IT Business Unit, LG Media Entertainment Solution Company. âFrom the worldâs first 5K2K OLED gaming monitors with second-generation Dual-Mode to smart gaming monitors with built-in webOS, the GX9 lineup pushes the boundaries to deliver maximum value and enjoyment for our customers.â
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* As of December 2024.
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By News Reporter
Only South Korean Company Recognized in Leisure Equipment & Products and
Consumer Electronics Category for 13 Years
SEOUL, Dec. 24, 2024 â LG Electronics (LG) has once again secured its position in the Dow Jones Sustainability World Index (DJSI World) for the thirteenth consecutive year. The DJSI World ranks the top 10 percent of the largest 2,500 global companies based on their economic, environmental, social and governance (ESG) practices, serving as a critical benchmark for investors assessing corporate sustainability.
Notably, LG earned the highest overall score in the Leisure Equipment & Products and Consumer Electronics industry category. Furthermore, it remains the only South Korean company to be included in this category for 13 years running.
Additionally, LG has been included in the DJSI Asia Pacific (top 20 percent of the 600 largest companies in the Asia-Pacific region) and DJSI Korea (top 30 percent of the 200 largest companies in Korea) for 15 and 16 consecutive years, respectively.
LG received high evaluations across various ESG areas, including environmental policy and management, human rights management, human resource management, customer relations, supply chain management and product responsibility management.
Under the ESG management vision of Better Life for All, LG is carrying out various activities with the strategy of Better Life for All, LG is carrying out various activities with the strategy ofâ3Csâ for the planet (carbon neutrality, circularity and clean technology) and â3Dsâ for people (design for all, decent workplace and diversity & inclusion).
To achieve its 3C goals for the planet, LG has set ambitious targets, including reaching carbon neutrality in its product manufacturing process by 2030 and transitioning to 100 percent renewable energy by 2050.
Specifically, LG plans to reduce direct greenhouse gas emissions (Scope 1) and indirect greenhouse gas emissions (Scope 2) in the product production stage by 54.6 percent compared to 2017 levels. This will be accomplished through process improvements, the introduction of energy-saving technologies and the use of renewable energy. Notably, LG was the first company in the home appliance industry to obtain UN carbon credits in 2015.
In addition, LG is focused on reducing the unit greenhouse gas emissions of its seven major product groups (TVs, monitors, refrigerators, washing machines, dryers and  home and system air conditioners) by 20 percent compared to 2020 levels during the product use stage (Scope 3). This commitment involves various activities aimed at improving the energy efficiency of individual products, thereby reducing overall carbon emissions.
As a member of the UN Global Compact and the Responsible Business Alliance, LG complies with international human rights and labor standards and is enhancing its human rights management processes to respond to strengthening global ESG-related legislation.
In the ESG evaluation and rating announcement results published by the Korea Corporate Governance Service this year, LG received an overall A grade for four consecutive years. LG also received an A grade for five consecutive years in the ESG evaluation conducted by the global ESG evaluation agency Morgan Stanley Capital International, gaining recognition for its ESG management performance from credible domestic and international institutions.
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