LG HVAC Academy Continues to Develop Technical Experts, Strengthening the Company’s B2B Business
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LG Establishes New Air Solution R&D Lab in Europe, Strengthening HVAC Business Localization StrategyBy News Reporter
New Facility to Focus on Development of Innovative HVAC Solutions
Tailored to Europe’s Diverse Regional Climates
SEOUL, July 15, 2024 — LG Electronics (LG) is establishing a new Air Solution Research and Development (R&D) Lab in Frankfurt, Germany. The state-of-the-art facility will join existing LG Air Solution Labs in Changwon, South Korea; and Atlanta, Georgia, USA, to form a global R&D triangle.
The new 10,000-square-foot lab will focus primarily on developing high-efficiency heating, ventilation and air conditioning (HVAC) solutions for Europe’s varied local climates. Research and testing will be carried out on a wide range of residential and light commercial HVAC systems, including heat pumps, energy monitoring systems and energy management platforms. Through executing an extensive, locally-focused R&D program, the Frankfurt lab will reinforce LG’s ability to provide HVAC solutions tailored for the European market.
Additionally, the new lab will collaborate with the company’s recently launched European Consortium for Advanced Heat Pump Research to develop heat pumps that can reliably deliver top-tier heating performance during Northern Europe’s harsh winters. To strengthen the capabilities of its European HVAC business, LG plans to nurture and actively recruit local talent in fields such as heat pump design and smart home technology.
A major focus for LG, the European HVAC market is expected to see significant growth in the coming years due to the European Union’s (EU) far-reaching energy policies. These include the REPowerEU* plan, which aims to reduce energy consumption, diversify energy supply, expand renewable energy sources and decrease dependence on fossil fuels by 2030. Moreover, the EU-led Green Deal policy targets significant reductions in carbon emissions by 2030, with further reductions by 2040, to achieve a carbon-neutral society by 2050.
The EU’s energy policies have significantly increased the demand for high-efficiency electrical products, particularly high-efficiency heat pump heating and cooling systems. These systems offer reduced carbon emissions compared to conventional fossil-fuel-driven solutions.
LG’s HVAC solutions, including ultra-efficient heat pumps, are highly competitive due to the company’s advanced core component technology, or core tech. LG develops and manufactures key components such as compressors and motors, essential for air conditioning products and a variety of other appliances. The company also proactively invests in R&D to continuously enhance its industry-leading technologies, including heat exchangers, inverters and heat pumps.
To drive B2B growth and increase management efficacy, LG’s HVAC business is developing a comprehensive local system encompassing all operational areas, from R&D and sales to maintenance and customer service. As part of this initiative, LG has expanded its network of HVAC academies to 62 locations in 43 countries across North America, Latin America, Europe and Asia, training over 30,000 HVAC engineers annually.
“Along with developing differentiated HVAC solutions tailored to Europe’s regional climates, our new Air Solution R&D Lab in Frankfurt will support our ongoing global efforts in decarbonization and electrification,” said James Lee, head of the Air Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “LG will continue to strengthen its HVAC leadership in Europe and globally.”
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* The EU’s REPowerEU plan has decreased gas consumption by 18 percent, and dependence on Russian fossil fuels has dropped from 45 percent in 2021 to 15 percent in 2023. ( link hidden, please login to view)
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By News Reporter
To celebrate Earth Day 2024, LG USA launched the LG Endangered Species Series, a 3D anamorphic experience featured on the company’s Times Square billboard in New York City. This digital out-of-home (OOH) campaign, set to run throughout 2024, aims to spotlight the world’s most vulnerable and endangered species, emphasizing the importance of protecting both endangered and recovered species. LG also seeks to inspire K-12 students to engage with conservation efforts through partnerships with Discovery Education and the National Wildlife Federation.
In honor of Independence Day on July 4, LG unveiled the bald eagle, America’s national bird and a symbol of freedom, as the second animal in the series.
The new 3D campaign video addresses habitat loss, showing the bald eagle journeying from New York to the Grand Canyon in search of a new home. This installment follows the successful debut of the snow leopard campaign, which has garnered nearly 3 million views since its launch in April.
To broaden awareness of endangered species, LG teamed up with another American icon, the New York Yankees of Major League Baseball. During the Yankees’ home games from July 2-4, LG hosted a table at Yankee Stadium where the first 250 children aged 14 and under each day received gift bags containing a bald eagle plush toy and binoculars for bird watching.
Additionally, 10 of these bags included a baseball autographed by a current or former Yankees player. Visitors to the table could also interact with National Wildlife Federation experts and take photos with an artistic rendering of a bald eagle’s six-foot wingspan.
LG is dedicated to creating a more sustainable planet and, as a part of this commitment, will be aiding the National Wildlife Federation in planting native trees. These trees will create wildlife habitats, prevent soil erosion and increase canopy coverage in communities across the United States.
The LG Endangered Species Series will continue throughout the year, featuring animals like the Galapagos sea lion and reindeer. Together with global education specialist Discovery Education, LG remains committed to raising awareness for endangered species through the distribution of educational material online for free. Standards-aligned digital resources on the bald eagle and other animals from the LG Endangered Species Series are readily available for educators and students through Discovery Education at
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By News Reporter
Company Reinforces Industry Leadership With
Summit for Technical Consultants From Across Asia
SEOUL, May 30, 2024 — LG Electronics (LG) is currently hosting the inaugural LG HVAC Consultant Leaders’ Summit – LG Alumni Event – in Seoul, South Korea (May 28-31). The summit provides heating, ventilation and air conditioning (HVAC) consultants from across Asia with the valuable opportunity to benefit from LG’s extensive industry insight and to learn more about its advanced technologies. The first-of-its-kind event is expected to bolster the company’s leadership in the Asia region, which is now the world’s most rapidly-expanding HVAC market.
Attending the summit were 46 consultants from five Asian countries: Indonesia, Singapore, Thailand, the Philippines and Vietnam. Technical consultants play a vital role in the HVAC business, supporting customers in important areas including system design, installation guidance and maintenance support. By collaborating closely with consultants in each market, LG is able to provide a differentiated customer experience that adds significant value to its industry-leading HVAC solutions.
With its high-growth potential, Asia has emerged as a key market for the expansion of LG’s HVAC business. Driven by an increase in commercial construction and stricter government energy-saving policies, the region is experiencing escalating demand for smart HVAC systems offering integrated IoT control, building automation and real-time performance monitoring. A respected provider of high-efficiency residential and commercial HVAC solutions based on innovative heat pump technology, LG is working with universities and research institutes to develop the next generation of cutting-edge heat pump systems.
In 2023, LG announced its plan to more than double the sales volume of its residential and commercial HVAC business by 2030 – an ambitious goal that will secure the company’s position as a global top-tier HVAC solutions provider.
Through a series of engaging seminars being led by industry experts, the consultants participating in the LG HVAC Consultant Leaders’ Summit – LG Alumni Event will come away with new insight into the trends and technologies shaping the HVAC landscape in Asia and worldwide. Key topics include zero-carbon buildings and HVAC in the era of Artificial Intelligence.
With Asia as the starting point, LG aims to strategically expand its consultant network around the globe, extending its outreach efforts to regions with high-growth potential, such as Central and South America.
“It’s a pleasure to be sharing our cutting-edge technologies and industry insights with professional HVAC consultants from some of Asia’s most dynamic markets,” said James Lee, head of the Air Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “We will continue to collaborate closely with our consultant network to ensure the best customer outcomes and to grow our influence throughout the Asia region.”
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By News Reporter
Increasing Popularity of LG’s Chillers is Propelling the Company to the
Top-Tier of Global HVAC Manufacturers
SEOUL, May 21, 2024 — LG Electronics’ (LG) B2B heating, ventilation and air conditioning (HVAC) business is experiencing solid growth, propelled by strong sales of the company’s chillers designed for large buildings and commercial facilities. Leveraging LG’s differentiated core technologies, these solutions have seen an impressive surge in average annual sales with a nearly 40 percent increase over the past three years.
Chillers, cooling systems that supply cool air to indoor spaces by circulating cold water through a heat exchanger, have been a part of LG’s offerings since 2011. LG now boasts a full lineup of HVAC solutions, including residential and commercial air conditioners, central air conditioning chillers, chillers for nuclear power plants and building management systems (BMS).
The HVAC business, emerging as a new growth engine for the company, is actively driving global sales of LG chillers. This is accomplished by targeting not only new battery and material manufacturing plants but also established facilities like nuclear power plants. Recently, LG secured a significant contract to supply chillers for a state-of-the-art battery plant being built in North America.
According to LG’s market research, the global chiller market is anticipated to grow by six percent annually until 2027. LG’s goal is to more than double its HVAC product sales by 2030, positioning itself as a top-tier global provider of both residential and commercial HVAC solutions, both of which continue to play a crucial role in LG’s B2B sector success. Commercial chillers are expected to make a meaningful contribution to the expansion of LG’s HVAC business.
LG chillers, equipped with an array of innovative technologies, offer not only great performance and energy efficiency but are also cost-effective in terms of maintenance. By integrating advanced heat pump technology and employing high-efficiency compressors and heat exchangers, LG’s advanced chillers provide reduced energy consumption and operational expenses compared to conventional chiller products.*
The LG Inverter Scroll Chiller, one of LG’s notable chillers, is an efficient heat pump system that supplies water and provides heating and cooling for commercial facilities. It utilizes R32 refrigerant, which boasts a global warming potential (GWP) only a third to a quarter of that of R410 refrigerant. Designed with easy maintenance in mind, LG chillers feature a number of simple-to-replace components and offer convenient access to streamline the inspection process.
Already well-established in Asia, LG’s chiller business is expanding internationally, increasing its presence in the Middle East, Europe and Central and South America in response to rising demand. The company has an advantage in the HVAC industry thanks to its sophisticated core technologies, which include key components such as compressors and motors. Additionally, LG is proactively investing in research and development, with a focus on essential HVAC technologies including heat exchangers, inverters and heat pumps.
“We are committed to delivering efficient cooling systems that leverage our proprietary HVAC technologies to present exceptional performance and value to our global customers,” said James Lee, head of the Air Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “LG will continue to expand its presence in the global HVAC market with differentiated solutions including chillers, aligned with the latest trends in electrification and decarbonization.”
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* Compared to previous 1-stage LG chillers, LG chillers adopt magnetic/air bearings (oil-free) with VSD drive, customized impeller and falling-film heat exchanger with high efficiency, increasing non-standard part load efficiency (NPLV) up to 91 percent based on GB Standard Condition, 500RT. Employing oil-free technology and fewer moving parts has helped reduce the operation cost of LG chillers up to 36 percent.
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By News Reporter
At Europe’s Largest HVAC Exhibition, Company Introduces Highly Energy-Efficient
Residential and Commercial Solutions Designed to Deliver Optimal Indoor Comfort
SEOUL, Mar. 11, 2024 — LG Electronics (LG) is presenting its latest heating, ventilation and air conditioning (HVAC) solutions at Mostra Convegno Expocomfort (MCE) 2024 in Milan, Italy, from March 12-15. LG’s booth will showcase the company’s energy-efficient HVAC solutions for home and business, including the new DUALCOOL residential air conditioner indoor unit that provides a year-round pleasant indoor environment, residential heat pump solutions and commercial hydronic solutions employing low-Global Warming Potential (GWP) refrigerants.
New Residential Air Conditioners With Comfortable Air Flow
In the Home Gallery section of the booth’s Residential Zone, visitors can see for themselves what is so special about LG’s new DUALCOOL residential air conditioner with ‘interior fit’ design.
LG’s air conditioner is equipped with a comfort-enhancing Soft Air function, which provides customized and a soothing, indirect breeze, and an innovative DUAL Vane system, sending warm or cool air in multiple directions to deliver fast and effective temperature control for a favorable indoor environment. Engineered for the European market, the DUALCOOL leverages the state-of-the-art DUAL Inverter Heat Pump Compressor to deliver efficient heating and cooling. Another feature designed to reduce energy consumption is the kW Manager, which lets users set electricity-usage targets and monitor the air conditioner’s estimated electricity usage via the ThinQ app.
Also on display in the Residential Zone, the stylish ARTCOOL Gallery air conditioner can be personalized by selecting beautiful images or dynamic content (using the ThinQ app) to display on its bright LCD screen, which is bordered by a simple yet sophisticated frame.
Residential HVAC Solutions for Diverse Installation Environments and Lifestyles
The Air-to-Air Residential Solution area of LG’s booth offers up a wide selection of solutions from the Multi Split lineup, including the new wall-mounted DUALCOOL residential air conditioner and several indoor units that can be adapted for diverse installation environments and lifestyles. Additionally, visitors can check out the company’s residential Variable Refrigerant Flow (VRF) solution for residential applications such as Multi V S combined with Hydro Kit (Integrated Water Tank). This seamlessly integrated innovation provides stable heating, cooling and hot-water supply.
In the Air-to-Water Residential Solution section, the spotlight is on the LG Therma V R290 Monobloc air-to-water heat pump (AWHP) and an array of medium- and large-size heating solutions. Ideal for use in single-family residential dwellings, the R290 Monobloc matches strong performance with an equally strong design – one that incorporates an elegant and wavy grille finished in matte black. Among the various indoor and outdoor units on display in the Air-to-Water Residential Solution section are the Control Unit, Combi Unit and Hydro Unit – a diverse lineup that is compatible with R290 Monobloc, demonstrating LG’s unmatched ability to provide solutions for diverse installation environments. Moreover, the high-efficiency heat pump solutions are available in various capacities to meet the needs of both new and existing residential properties, including multi-family dwellings.
Home Energy Platform for a More Sustainable Solution
Inside the Air-to-Water Residential Solution section of the booth, visitors can learn how LG’s Home Energy Platform can create a more sustainable solution for home. An extensive energy solution that brings together the LG Therma V R290 Monobloc and the Energy Storage System (ESS), the Home Energy Platform streamlines HVAC and energy management, and can help shrink a household’s carbon footprint.1 Moreover, the heat pumps can significantly reduce carbon emissions when coupled with renewable energy sources such as solar.2 The ESS offers innovative ways to improve the efficiency of renewable energy usage in the home, and functions as a back-up power source if electricity supply is interrupted. Furthermore, the Home Energy Platform is compatible with LG ThinQ Energy,3 an extensive feature of LG ThinQ app, enabling users to monitor energy storage consumption and control their smart appliances and HVAC systems from their smartphones.
Advanced Hydronic Solutions Headlined by the Multi V i
In the Commercial Zone, the focus is on advanced hydronic solutions like the Multi V i, Inverter Scroll Chiller and select Hydro Kit lineups. The Multi V i leverages LG’s AI Engine to deliver AI Smart Care, which uses spatial and situational learning to help reduce daily energy consumption. Consistent thermal conditions are essential to accommodate optimal temperature preferences and ensure user safety and peak performance. The AI Indoor Space Care automatically adjusts the indoor environment in response to actual conditions, regulating connected indoor units to provide a convenient user experience and maintain a steady temperature. Another feature enabled by the AI Engine is AI Energy Management, which allows users to set energy consumption targets to lower the overall power usage of Multi V i.
The Commercial Zone also features LG’s innovative heat recovery unit, designed to enhance the safety of R32-refrigerant-equipped HVAC solutions. In addition, the zone highlights VRF solutions for light commercial spaces, alongside the R32-refrigerant Multi V and Inverter Scroll Chiller.
What’s more, visitors to LG’s booth can experience the airflow of DUALCOOL and 4-way Cassettes via the use of Augmented Reality (AR) and kinetic visualization technology. LG’s industry-leading HVAC component solutions, including its efficient and durable compressors, will also be on display during the exhibition.
“LG’s cutting-edge residential and commercial HVAC solutions on show at MCE 2024 provide a comfortable indoor environment, exceptional efficiency and smart, convenient control,” said James Lee, head of the Air Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “We will continue to deliver optimal indoor comfort in both residential and commercial environments through high-efficient solutions, employing precise airflow control technology and core compressor technology.”
Visitors to LG’s booth (#U28/Z16, Hall 5, Fiera Milano) at MCE 2024 can experience and explore the company’s full portfolio of innovative HVAC solutions.
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1 Therma V R290 cuts carbon emissions by up to 93 percent compared to a conventional boiler by using heat from the air as an energy source. Carbon emission rates are calculated for space heating only. Using EN14825 climate data and assuming 4,910 annual operating hours with 35 degrees Celsius temperature operation based on average temperatures in France. Calculations based on June 2023 energy prices and the carbon intensity of the power sector in the EU in 2022, and 56.1 t-CO2/TJ is considered for calculation of CO2 emission of gas boiler.
2 According to the German Heat Pump Association, the annual CO2 emissions of heating systems vary significantly based on the power source. When a heat pump is powered by renewable energy, the emissions are as low as 0.09 tons, the least amount recorded, while using heat pumps powered by conventional energy results in emissions of 1.35 tons. (Exemplary figures from Germany, 2020; 4 persons, 200m2 flat and sourced from German Heat Pump Association, waermepumpe-bwp.de/co2-neutral-heizen/)
3 ThinQ Energy is an extensive feature of the LG ThinQ app. The name of the app and feature availability may vary depending on model and region.
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