LG Named the Official Partner of the Esports World Cup 2024 in Saudi Arabia
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By News Reporter
LG Brings Xbox Cloud Gaming Experience to its Newly Launching Gaming Portal
Las Vegas, Jan. 6, 2025 — LG Electronics (LG) has announced a partnership with Xbox, providing players access to hundreds of games with the Xbox app on LG Smart TVs. Owners of LG’s latest Smart TVs1 will be able to effortlessly discover and play a wide selection of PC and console games from industry-leading partners, and soon Xbox, through the new Gaming Portal.2 This versatile, gaming centric hub is designed as an all-in-one solution for seamless navigation and personalized gaming, both for the latest AAA games and casual webOS app games.
For gaming enthusiasts, LG Smart TV users can soon explore the Gaming Portal for direct access to hundreds of games with Xbox Game Pass Ultimate, including popular titles like Call of Duty®: BlackOps 6, and highly anticipated releases like Avowed. With Game Pass Ultimate, players will also be able to stream a catalog of select Xbox games they own such as NBA 2K25 or Hogwarts Legacy.
“We are thrilled to announce the partnership with Xbox, which aims to enrich the gaming experience on LG Smart TVs with a broader selection of popular games,” said Chris Jo, senior vice president of platform business at the LG Media Entertainment Solution Company. “The Gaming Portal will provide users with a seamless, convenient and exciting way to enhance the gaming experience on LG Smart TVs.”
“Our partnership with LG will help players easily discover and play games through the new Gaming Portal on LG Smart TVs,” said Lori Wright, Corporate Vice President of Xbox. “We’re fortunate to have a great partner in LG who will bring Xbox Cloud Gaming to more players, letting new and longtime Xbox’ers find their favorite games and play with friends across screens.”
Powered by webOS and easily accessible from the Home Screen, the Gaming Portal’s intuitive interface ensures that users can effortlessly discover and enjoy their favorite games with ease. LG’s Gaming Portal provides a comprehensive overview with an app list that includes cloud gaming apps, webOS app games playable with the remote controller, recently played titles, the top 10 most popular games, editor’s picks, and other tailored, user-friendly gaming experiences.
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1 Service and country availability will be announced at a later date.
2 Gaming Portal availability can vary per TV model.
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By News Reporter
Company Showcases Future of AI-Powered Customer Experiences
Through CEO Keynote and Immersive Storytelling
LAS VEGAS, Jan. 6, 2025 — LG Electronics (LG) unveiled its vision for AI-powered customer experiences themed “Life’s Good 24/7 with Affectionate Intelligence” at the LG World Premiere event in Las Vegas on January 6, the eve of CES 2025, widely regarded as the world’s most influential tech event.
Over 1,000 attendees, including global media and partners, were present at the press conference, which was also livestreamed online. To showcase the full scope of LG’s Affectionate Intelligence-powered customer experience, the event stage was divided into three areas representing the various spaces in people’s lives, from the home to mobility and commercial spaces. The company, through engaging demonstrations highlighting real-life scenarios, made clear how its advanced AI will transform daily life for the better.
LG “Affectionate Intelligence” is redefining the conventional, technical understanding of AI by focusing on its potential to revolutionize the customer experience paradigm. This concept leverages AI technology to better understand and empathize with customers, delivering more personalized and differentiated experiences.
The LG World Premiere kicked off with a video titled “Less Artificial, More Human,” followed by a keynote speech delivered by LG CEO William Cho.
“At LG, we’re seamlessly integrating AI into physical living spaces around us. We see space not merely as a physical location but as an environment where holistic experiences come to life – across the Home, Mobility, Commercial and even Virtual spaces,” said CEO Cho. “In these spaces, devices and services will harmonize to create entirely new customer value. This is where our Affectionate Intelligence truly shines, clearly standing out from the others.”
Cho then highlighted three fundamental elements to realize this vision: connected devices, capable AI agents and integrated services.
Connected devices, which serve as the customer touchpoint for AI, are one of LG’s greatest assets. Not only are there hundreds of millions of LG smart products already in use worldwide, but with last year’s acquisition of smart home solutions provider Athom, LG now offers seamless connectivity with IoT devices from over 170 global brands.
As for AI agents, LG is set to advance its AI agent, LG FURON, which combines the power of generative AI built on large language models with real-time spatial sensing and insights into customer lifestyle patterns. This innovative AI agent can understand customer situations and contexts in real-time, effortlessly coordinating devices and services to provide a more tailored and responsive user experience, all while protecting personal data.
Empowering AI-Based Integrated Services with Microsoft
To support his vision of providing compelling integrated services, CEO Cho announced a strategic partnership with Microsoft. The plan is to lead innovation by combining LG’s products and customer insights from various spaces, such as the home, mobility and commercial areas, with Microsoft’s AI technology to implement empathetic AI integrated services.
Judson Althoff, executive vice president and chief commercial officer at Microsoft, shared, “At Microsoft, we believe AI will fundamentally change the way we live and work, and we could not be more excited to partner with LG Electronics – the pioneers of smart, connected spaces – to integrate AI into life’s everyday experiences.”
The two companies are working on enhancing AI agents for various spaces, including homes, vehicles, hotels and offices. LG has been applying Microsoft’s voice recognition and speech synthesis technologies to its Self-Driving AI Home Hub, enabling it to understand diverse accents, pronunciations and colloquial expressions. Plans also include developing AI agents that not only understand and interact with customers but also predict their needs and preferences.
Althoff also announced further Microsoft collaboration with LG in the rapidly growing field of AI data centers. With LG’s thermal management systems and advanced chiller technologies optimized for AI data centers, the partnership aims to enhance energy efficiency in these critical backbones of AI infrastructure. Together, the companies plan to create next-generation data centers that are more efficient and sustainable.
Bringing AI Vision to Life
Illustrating Cho’s Affectionate Intelligence vision, LG captivated the audience with a short play about a family’s day from morning to night. Departing from the traditional product presentation speech format, this vivid portrayal demonstrated how LG’s AI innovations unveiled at CES 2025 and driven by the vision of “Better Life for All,” seamlessly enhance everyday life across various spaces.
In the morning scene, LG’s AI agent, FURON, highlights its personalized capabilities: “I noticed some coughing last night, so I adjusted the room temperature for your comfort.” Beyond environmental adjustments, FURON demonstrates thoughtful assistance, suggesting, “You don’t have any plans this afternoon – why not accompany your mother to her scheduled health check-up?”
The morning commute further highlights the convenience of AI integration. In the car, LG’s AI-powered in-cabin sensing solution detects when the driver forgets their coffee tumbler, asking, “Would you like to stop by a café two minutes away for coffee?” It also monitors biometric signals, responding to an elevated heart rate before an afternoon meeting by playing soothing music to help the driver relax. The system also proactively suggests rerouting to avoid accidents and recommends holding a video conference inside the vehicle if traffic delays risk causing the driver to miss an important meeting. Upon arriving at the office, the AI adds a personal touch, such as displaying previously recorded family vacation footage on the car’s internal and external cameras.
After work, the living room TV equipped with AI technology enhances the home entertainment experience. It analyzes the viewing environment, patterns and history to recommend tailored content. If the customer mentions difficulty hearing dialogue in a video, the AI adjusts the audio, enhancing voice clarity by isolating it from background noise and making it sound as though it’s coming naturally from the center of the TV screen.
Seamless and Holistic Customer Experiences Anytime, Anywhere, Seen or Unseen
Concluding his keynote address, CEO Cho emphasized AI’s role in driving transformative change across both B2C (business-to-consumer) and B2B (business-to-business) sectors.
He highlighted innovative initiatives like the LG Smart Cottage, a compact modular home that integrates AI-powered appliances, HVAC systems and other advanced technologies to redefine residential living. Similarly, LG envisions the automobile as a “personalized digital cave,” featuring software-defined vehicle solutions and AI technologies that understand and adapt to both the internal and external vehicle environment, delivering groundbreaking mobility experiences.
In smart factory solutions, LG leverages over 60 years of world-class manufacturing expertise, offering next-generation manufacturing systems powered by AI and robotics. Additionally, LG’s AI-based thermal management systems and advanced chiller technologies are optimizing energy efficiency in AI data centers worldwide.
“Our ultimate goal is simple yet profound: to leverage AI as a means to create holistic customer value, in which ever space you are you are,” said CEO Cho. “Irrespective of how AI transforms our lives, one thing will never change: our promise of Life’s Good. With this unwavering commitment, we will continue to strive for industry-leading experiences for our customers – seen or unseen – to everyone, everywhere, every time.”
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By News Reporter
Company Redefines Premium Gaming Monitors With the UltraGear GX9 Series,
Offering Unmatched Immersion, Flexibility and Smart Features
SEOUL, Dec. 30, 2024 — LG Electronics (LG) is reinforcing its leadership in premium OLED gaming monitors with the LG UltraGear GX9 series, set to be unveiled at CES 2025 this January. The new lineup includes the 45GX990A – winner of three CES 2025 Innovation Awards, including the prestigious ‘Best of Innovation’ – and an all-in-one smart gaming monitor powered by LG webOS. These accolades underscore LG’s commitment to delivering advanced, high-quality gaming solutions. With the GX9 series, LG continues to demonstrate its leadership in cutting-edge technology and gaming monitor innovation.
To ensure maximum gaming immersion, all UltraGear GX9 series models feature curved display panels employing LG’s advanced WOLED technology. These screens offer high brightness, true blacks, stunning colors and optimized curvature; a combination that brings games to life and draws users deeper into the exhilarating action of their favorite titles. Certified for low blue light emissions, the GX9 series provides a more comfortable experience, reducing eye strain during extended gaming sessions. In addition, LG’s Anti-Glare & Low Reflection (AGLR) coating minimizes screen reflections and glare, making it easier for gamers to see everything that’s happening on screen, even in brighter rooms.
The 45GX990A and 45GX950A are 45-inch, 21:9 gaming monitors featuring ultra-high 5K2K resolution (5,120 x 2,160) – a first for OLED monitors.* Their 21:9 aspect ratio offers a more immersive gaming experience than standard 16:9 displays, while maintaining better content compatibility than 32:9 monitors. With generous screen real estate, these monitors are a great choice not only for gaming but for various different uses.
Both products feature LG’s second-generation Dual-Mode, offering customizable aspect ratios (21:9 or 16:9) and picture sizes (39-, 34- or 27-inches) with one-touch switching between preset screen-resolution and refresh-rate combos. With eight configurations, users can personalize their gaming setups to suit their preferences or adapt to different game genres, including FPS, RPG, MOBA and racing simulators.
The World’s First Bendable 5K2K Gaming Monitor with Dual-Mode
The LG UltraGear OLED Bendable Gaming Monitor (model 45GX990A) is the world’s first 5K2K-resolution bendable OLED display. The 45-inch monitor can smoothly transition from completely flat to a 900R curvature within seconds, offering users incredible flexibility and more control over their gaming experience. Its upgraded Dual-Mode feature allows users to switch effortlessly between resolution and refresh rate presets, and customize the aspect ratio and picture size. With an ultra-fast 0.03ms (GtG) response time, the 45GX990A ensures smooth gameplay and heightened immersion.
The World’s First 45-Inch 5K2K OLED Gaming Monitor with 800R Curvature and DisplayPort 2.1
Another standout model from the new GX9 lineup is the LG UltraGear OLED Gaming Monitor (model 45GX950A). With its curved (800R), 21:9 format 5K2K-resolution self-lit 45-inch panel, this display delivers sharp, lifelike images with the stunning colors and exceptional contrast LG OLED products are known for. Its 4-side Virtually Borderless design and slim bezels help boost users’ sense of immersion while adding a sleek aesthetic to any setup. Boasting 125 pixels per-inch (PPI) and an RGWB subpixel layout, the monitor improves the readability of in-game text and makes productivity tasks, such as editing documents or website content, that much easier.
Like its bendable sibling, the 45GX950A features Dual-Mode functionality with eight customizable configurations and supports DisplayPort 2.1, HDMI 2.1 and USB-C with 90W power delivery. This ensures seamless compatibility with the latest graphics cards and features such as variable refresh rate (VRR) while enabling convenient device charging. Certified by NVIDIA G-SYNC® and AMD FreeSync Premium Pro, the monitor has reduced screen tearing for a smoother, more responsive gaming experience.
Versatile Smart Gaming Monitor for Seamless Streaming and Immersive Gaming
The brand-new LG UltraGear 39GX90SA is designed to deliver stellar gaming and content-streaming experiences. Powered by webOS, it functions as a home entertainment hub, enabling users to access all their go-to streaming services without a PC or set-top box. It’s 39-inch, 21:9 aspect ratio curved (800R) OLED display produces brilliant, nuanced colors and deep, dark blacks, making it perfect for AAA games and HDR movies and series. Equipped with USB Type-C ports, it offers convenient connectivity, and incorporates LG’s ergonomic and space-saving L-shaped stand for a clutter-free desk setup.
“The UltraGear GX9 series sets a new standard for OLED gaming monitors, combining groundbreaking display technology with smart features that expand and enhance the user experience,” said YS Lee, vice president and head of the IT Business Unit, LG Media Entertainment Solution Company. “From the world’s first 5K2K OLED gaming monitors with second-generation Dual-Mode to smart gaming monitors with built-in webOS, the GX9 lineup pushes the boundaries to deliver maximum value and enjoyment for our customers.”
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* As of December 2024.
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By News Reporter
Only South Korean Company Recognized in Leisure Equipment & Products and
Consumer Electronics Category for 13 Years
SEOUL, Dec. 24, 2024 — LG Electronics (LG) has once again secured its position in the Dow Jones Sustainability World Index (DJSI World) for the thirteenth consecutive year. The DJSI World ranks the top 10 percent of the largest 2,500 global companies based on their economic, environmental, social and governance (ESG) practices, serving as a critical benchmark for investors assessing corporate sustainability.
Notably, LG earned the highest overall score in the Leisure Equipment & Products and Consumer Electronics industry category. Furthermore, it remains the only South Korean company to be included in this category for 13 years running.
Additionally, LG has been included in the DJSI Asia Pacific (top 20 percent of the 600 largest companies in the Asia-Pacific region) and DJSI Korea (top 30 percent of the 200 largest companies in Korea) for 15 and 16 consecutive years, respectively.
LG received high evaluations across various ESG areas, including environmental policy and management, human rights management, human resource management, customer relations, supply chain management and product responsibility management.
Under the ESG management vision of Better Life for All, LG is carrying out various activities with the strategy of Better Life for All, LG is carrying out various activities with the strategy of“3Cs” for the planet (carbon neutrality, circularity and clean technology) and “3Ds” for people (design for all, decent workplace and diversity & inclusion).
To achieve its 3C goals for the planet, LG has set ambitious targets, including reaching carbon neutrality in its product manufacturing process by 2030 and transitioning to 100 percent renewable energy by 2050.
Specifically, LG plans to reduce direct greenhouse gas emissions (Scope 1) and indirect greenhouse gas emissions (Scope 2) in the product production stage by 54.6 percent compared to 2017 levels. This will be accomplished through process improvements, the introduction of energy-saving technologies and the use of renewable energy. Notably, LG was the first company in the home appliance industry to obtain UN carbon credits in 2015.
In addition, LG is focused on reducing the unit greenhouse gas emissions of its seven major product groups (TVs, monitors, refrigerators, washing machines, dryers and home and system air conditioners) by 20 percent compared to 2020 levels during the product use stage (Scope 3). This commitment involves various activities aimed at improving the energy efficiency of individual products, thereby reducing overall carbon emissions.
As a member of the UN Global Compact and the Responsible Business Alliance, LG complies with international human rights and labor standards and is enhancing its human rights management processes to respond to strengthening global ESG-related legislation.
In the ESG evaluation and rating announcement results published by the Korea Corporate Governance Service this year, LG received an overall A grade for four consecutive years. LG also received an A grade for five consecutive years in the ESG evaluation conducted by the global ESG evaluation agency Morgan Stanley Capital International, gaining recognition for its ESG management performance from credible domestic and international institutions.
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By News Reporter
Transitioning Between Transparent to Opaque Screen, LG SIGNATURE OLED T
Introduces New Viewing Possibilities and a New Era in Home Entertainment
SEOUL, Dec. 19, 2024 — LG Electronics (LG) is set for the global launch of the 77-inch LG SIGNATURE OLED T, the world’s first transparent and true wireless 4K OLED TV. This groundbreaking model will be available in the U.S. this December, with additional markets to follow.
Unveiled at CES® 2024, the LG SIGNATURE OLED T represents a monumental leap in both technology and design innovation, reflecting LG’s relentless drive to delivering new and better. Its cutting-edge self-lit screen can transform from transparent to opaque screen; a unique ability that provides the OLED viewing experience while offering greater freedom in living space. Recognized globally, LG’s transparent OLED made TIME’s Best Inventions 2024 list and received a total of five CES 2024 Innovation Awards, including a Best of Innovation honor.
Users can effortlessly switch between transparent and opaque modes at the touch of a button, unlocking unique possibilities for entertainment and space design. When in transparent mode, the OLED T offers a futuristic content experience that must be seen to be believed. The screen not only creates the illusion of content floating in mid-air but also produces a mesmerizing effect by “merging” the on-screen visuals with the surrounding space.
LG OLED T further elevates the user experience with a suite of versatile features that optimally leverage the unique advantages of a transparent OLED screen, enhancing its distinctive value.
One standout feature is T-Objet, an Always-On-Display (AOD) mode that transforms the screen into a transparent digital canvas, ideal for showcasing artwork, videos or photos in outstanding color and clarity. Complementing this is T-Bar, a sleek info-ticker that appears along the bottom edge of the screen, providing sports results, IoT device statuses, weather forecasts or song title information. The rest of the screen remains unused when T-Bar is active, presenting a clean, uncluttered look and a clear view of the space behind LG’s “virtually invisible” display. For added convenience, T-Home offers a user-friendly interface that delivers a well-organized overview of available services, as well as quick access to apps, settings and other features.
Despite its stunning 77-inch screen size, the LG OLED T enhances the feeling of space within a room, providing a sense of openness that conventional TVs simply cannot. Its transparency allows it to be placed centrally without being obtrusive or positioned in front of windows without blocking natural light or views of the outdoors.
The transparent 4K OLED screen, combined with LG’s true wireless video and audio transmission technology, promises not only the aesthetic value but also an enhanced home entertainment experience. Free from tangled cables, the device delivers an immersive, distraction-free viewing environment.
The OLED T advances innovation with LG’s proprietary Zero Connect Box, a visually lossless wireless video and audio transmission solution* without latency ensuring a seamless viewing experience. By supporting 4K at 120Hz variable refresh rate, OLED T has been certified by NVIDIA G-SYNC® Compatible and AMD FreeSync Premium to eliminate tearing and stuttering for the most dynamic, true-to-life gaming experience.
The LG SIGNATURE OLED T carries forward LG’s legacy of providing superior picture quality and immersive viewing experiences – hallmarks of LG OLED TVs since the very first model hit the market in 2013. Building on over a decade of OLED innovation, LG’s one-of-a-kind TV brings images fully to life with vibrant, precisely reproduced colors and incredible contrast. Powered by LG’s advanced α (Alpha) 11 AI processor, the OLED T intelligently optimizes both picture and sound quality, delivering unparalleled visual and auditory experiences.
“LG SIGNATURE OLED T is an exceptional user-focused innovation that offers a distinctive, multi-faceted viewing experience and unprecedented spatial flexibility,” said Park Hyoung-sei, president of the LG Media Entertainment Solution Company. “LG remains at the forefront of innovation by combining its industry-leading OLED technology with unique form factors, transparent screens, wireless connectivity and more, delivering unparalleled, life-enriching advancements no other TV maker can replicate.”
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* Wireless transmission refers to the transferring of video and audio signals between a TV screen and the Zero Connect Box. Visually lossless, based on internal test results with ISO/IEC 29170-2 and measurement results may vary depending on connection status.
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