Celebrating the European Championships with Exclusive Promotions in Germany and Malaysia
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By News Reporter
Company’s Premium Gaming Monitors Deliver the Image Quality and
Responsiveness That Professional Gamers Demand
SEOUL, Aug. 21, 2024 — LG Electronics (LG) is set to showcase its industry-leading UltraGear gaming monitors at two of Europe’s biggest gaming events this summer: Gamescom 2024 and the League of Legends EMEA Championship (LEC 2024). The company will also be hosting LG Gaming Weeks, a promotional event offering customers in several European countries special discounts on LG UltraGear gaming monitors, and the chance to receive exclusive gifts.
Gamescom 2024
LG UltraGear will be operating a brand experience booth at Gamescom 2024, Europe’s largest video game tradeshow, taking place in Cologne, Germany, from August 21 to 25. Attracting around 370,000 participants annually, Gamescom is one of the most significant events on the gaming industry calendar, with game developers and hardware manufacturers from around the world unveil their latest offerings.
Visitors to LG UltraGear’s booth will have the opportunity to experience the unmatched immersion delivered by the brand’s stunning OLED gaming monitors. Available in screen sizes of 45-, 39-, 34-, 32- and 27-inches, LG UltraGear OLED gaming monitors feature cutting edge Micro Lens Array Plus (MLA+) technology, are VESA DisplayHDR True Black 400-certified, and boast a peak brightness of 1300 nits. Notably, the 32-inch LG UltraGear OLED gaming monitor (model 32GS95UE) is the world’s first VESA-certified dual-mode display, allowing users to switch seamlessly between 4K UHD 240Hz and FHD 480Hz.
LEC 2024
LG UltraGear gaming monitors have also been named the Official Gaming Monitor for the LEC 2024 summer season. At the tournament’s fiercely-contested final rounds in Munich, Germany (August 31 to September 1), the top-ranked teams will be playing for victory using LG UltraGear gaming monitors.
Throughout the LEC 2024 finals, LG’s UltraGear gaming monitors will be on show at a pop-up operated by Riot Games, the developer of League of Legends. Located on Odeonsplatz, in the heart of downtown Munich, the pop-up will give visitors the chance to play some of Riot Games’ latest titles on LG’s premium gaming displays. These include the stellar 27-inch LG UltraGear OLED gaming monitor (model 27GS95QE), which provides smooth, responsive gameplay with its 240Hz refresh rate and 0.03ms Gray-to-Gray response time. Gaming fans and curious passersby can drop by the pop-up to see first-hand why LG UltraGear is the preferred choice of many of the world’s top gamers.
LG Gaming Weeks
Starting in the third week of August, LG Gaming Weeks will present exclusive deals and gifts along with special discounts on UltraGear products that will have gamers from across Europe heading to LG.com. For more information on LG Gaming Weeks, including activity schedules and participating countries, visit link hidden, please login to view.
“We look forward to connecting with Europe’s gaming community through special encounters at these large-scale offline activities of Gamescom 2024 and LEC 2024, as well as LG Gaming Weeks,” said YS Lee, vice president and head of the IT business unit of LG Business Solutions Company. “Through both online and offline events, the LG UltraGear brand will continue to raise its profile by showcasing its impressive OLED gaming monitors at major gaming industry events, and by supporting premier esports tournaments with the best ‘Gear’ around.”
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By News Reporter
LG 1 Extends its Reach to Wider Audience With
Premium Free Content and Launch of Rerun Channel in Europe
SEOUL, Aug. 14, 2024 — LG Electronics (LG) is set to expand availability of LG 1, the company’s free ad-supported owned and operated channel, to reach a broader audience across Europe. Following a successful launch in the UK and Germany in May, LG 1 will be available later this year in France, Spain and Italy via LG Channels, the company’s exclusive free streaming service. Thanks to notable content partnerships including Lionsgate, Filmrise, NBCUniversal and Fremantle, LG has curated owned-and-operated channels to deliver a wide range of popular and premium content, demonstrating the company’s commitment to elevating the viewing experience for users in European markets.
Since its launch in the UK and Germany, LG 1 has rapidly climbed the LG Channels rankings to claim one of the top spots in viewing hours. The channel leads the way with titles such as the exclusive first-window premieres of Paul T. Goldman and Wong & Winchester as well as hit shows Nashville, Boss, Graves, The Royals, Houdini, The Girlfriend Experience, Sliders, Quantum Leap, Twelve Monkeys, New York Undercover, Mutant X, Relic Hunter, Andromeda and Anna Pihl.*
Following the success of the recent launch, LG is ensuring that LG viewers don’t miss a thing with the launch of the LG 1 time shifted channel, now live in the UK and Germany, enabling viewers to watch the channel one hour after the original broadcast.
LG is also building on the momentum of LG 1 in the UK and Germany by extending the flagship owned-and-operated channel to other regions in Europe, including France, Spain and Italy. The channel will greatly enhance the quality of viewing in these regions with a broader selection of premium content.
What’s more, LG Channels has introduced a dedicated Kids & Family tab in the UK, Germany, France, Italy and Spain, allowing families to easily explore channels specifically tailored to children, including Beano TV, Narrative and Wildbrain.*
In addition to expanded content in Europe, LG recently launched a curated premium owned-and-operated channel in the US called LG Channels Showcase, which is powered by partnerships with a wide range of film studios such as Amazon MGM Studios, Lionsgate and Sony Pictures Entertainment.
LG Channels Showcase also boasts original content such as award-winning series LG Presents: The Rivalries, The Taste of Tennessee and the recently announced Estate of Survival, the company’s first reality competition series, which will be available on LG Channels in more than nine countries, including the U.S., Canada, Australia, Korea and markets in Latin America.
The series now also streams on LG Channels Showcase, with two episodes to be released back-to-back weekly.
LG is dedicated to elevating the viewing experience for users around the world, expanding investment in partnerships and UI enhancements to deliver a more intuitive and personalized experience that aligns with viewers’ interests.
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* Titles vary by market.
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[Executive Corner] Orchestrating “Affectionate Intelligence” With AI Processors Exclusive to LG OLEDBy News Reporter
Imagine a TV that not only delivers your favorite shows in incredible picture quality but also connects with you on a deeper level. That concept is no longer bound to imagination, as LG’s latest TVs are capable of understanding what you want and need, tailoring every moment you spend with it through ‘Affectionate Intelligence.’ This is the essence of LG’s unwavering commitment to crafting empathetic algorithms through three decades of technological innovation. This ethos seamlessly extends to the development of its AI chipsets, which are designed to foster more meaningful TV interactions.
As a testament to this dedication, LG’s Alpha AI processor, engineered exclusively for its OLED TVs, made its global debut a decade ago as one of the biggest breakthroughs in TV processing technology history. This AI-powered processor is constantly evolving based on customer feedback, which guarantees a TV experience that only gets better with time.
Amidst the widespread adoption of OLED panels, LG OLED TVs set themselves apart courtesy of the first OLED-dedicated AI processor. This processor leverages advanced algorithms and cutting-edge upscaling technology to unlock uncharted levels of picture quality within LG OLED TVs.
Various processing technologies continue to evolve with AI, notably showcasing significant performance enhancements in the Neural Processing Unit (NPU) – essential for affectionate intelligence – with a remarkable surge of 400 percent. LG’s latest OLED evo TVs1 are equipped with the new α (Alpha) 11 AI processor which boosts processing speeds by 30 percent compared to its predecessor.
What’s more, LG’s premium AI processing technology has expanded to LG QNED TVs, taking the performance of its high-end LCD TV lineup to new levels. LG QNED TVs feature the Alpha 8 AI processor to achieve a 1.3-fold increase in AI performance and 1.6-fold increase in processing speed compared to its predecessor. These remarkable advancements come together to form a powerful yet refined audiovisual experience that heightens the audience’s sense of immersion.
At the core of LG’s AI TVs lies a deep understanding of the user’s preferences, habits and desires. Seeking to enrich the home entertainment experience with versatile personalization and added convenience, the latest LG AI TVs can recognize voices based on unique webOS profiles, making it easier to deliver personalized recommendations based on their personal viewing history.
This user-centric approach lets users access their favorite or most-used content and services in an instant, while Picture Wizard works to tailor picture quality to their preferences to foster a deeper understanding and connection. Picture Wizard lets users pick from a range of image options, so that they can fine-tune images to their liking and receive greater viewing satisfaction without having to learn everything there is to know about technical aspects such as brightness, contrast or sharpness.
With sound quality now deemed just as important as image quality in completing the viewing experience, AI processing technologies have been evolving to help the TV’s audio performance catch up. AI Sound Pro offers richer and fuller audio while the LG TV’s built-in speakers produce virtual 11.1.2 surround sound to heighten immersion. The AI can even enhance dialogue clarity by separating vocals from the soundtrack, making it seem like sounds are emanating naturally from the screen’s center. Moreover, WOW Orchestra creates three-dimensional audio which works in unison with the TV’s built-in speakers and compatible LG soundbars, creating a unified sound together.
LG’s focus on the webOS smart TV platform, which powers over 200 million smart TVs, is clear for everyone to see. webOS enriches everyday life experiences with versatile personalization and enhanced convenience in the form of individual profiles, voice recognition and recommendations based on viewing history. With its extensive user base, LG is set to maintain a strong presence in targeted advertising, FAST and content streaming services.
Lastly, the webOS Re:New program2 offers the latest webOS upgrade to existing LG Smart TV owners to guarantee the most up-to-date TV experience for the next five years. That means consumers purchasing an LG OLED TV or LG QNED TV launched in 2024 can benefit from the latest webOS platform until 2028.
To explore the various efforts the LG Home Entertainment Company is making to curate life-enriching experiences for every kind of user, stay tuned to the
link hidden, please login to view. By Jung Jae-chul, home entertainment research and development lab leader of HE R&D Lab at LG Electronics
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1 LG OLED evo M4 and G4 models.
2 Pop-up notifications offering a full upgrade without the need to select specific UX, UI or features are only sent to customers who have agreed to receive them. Please note that this upgrade does not cover the TV’s hardware performance, features or durability.
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By News Reporter
Earth Day, observed annually on April 22, serves as an essential call to action for the preservation of our planet for future generations. LG is dedicated to promoting this cause through local initiatives, underlining the impact of every action in protecting our environment.
LG USA aims to foster a greater appreciation for our environment and promote sustainable practices, with the goal of instigating positive change and contributing to the long-term health of our planet. The company is actively seeking to make a real difference by inspiring the next generation of conservationists and addressing urgent issues such as the extinction crisis and climate change.
To reinforce its commitment to sustainability and environmental stewardship, and to reflect its ‘Life’s Good’ ethos, LG organized the ‘Life’s Good Earth Day Fair’ on April 22 at its Englewood Cliffs, New Jersey campus. This public event featured a range of activities emphasizing the importance of sustainable practices.
In collaboration with the National Wildlife Federation (NWF), the fair provided useful information on sustainable best practices and guidance on creating a Certified Wildlife Habitat® in living, working and recreational spaces.
A key component of the event was the e-Waste Drive, which,
link hidden, please login to view, provided attendees with the opportunity to responsibly discard unwanted electronics. Participants who brought e-waste for recycling were granted a ticket to join the campus activities.
LG also unveiled a new pollinator garden at its headquarters. The garden, which has been recognized as a Certified Wildlife Habitat® by the NWF, features native plants designed to attract a variety of pollinators such as bees, butterflies, moths and beetles. LG anticipates that this initiative will boost biodiversity, stimulate plant growth, enhance air quality and support wildlife. Attendees were encouraged to plant a flower in the garden, contributing to a healthier ecosystem.
Additionally, LG offered tours of the to students, teachers and local community members, showcasing its innovative technologies and sustainability initiatives. Visitors had the opportunity to participate in scavenger hunts organized by the NWF, enjoy food vendors and giveaways, and meet Ranger Rick® and NWF Naturalist Dave Mizejewski.
The Life’s Good Earth Day Fair is just one of LG’s initiatives to commemorate Earth Day. Last week, the company , showcasing content that highlighted some of the world’s most vulnerable and endangered as well as recovered species in need of ongoing protection. Beginning with the snow leopard and followed by the bald eagle, Galapagos sea lion and reindeer later this year, the series will portray each animal in stunning 3D that appears to be extending out of the actual display.
And, through partnerships with global edtech leader Discovery Education and the NWF, LG will host a K-12 educational series about vulnerable and endangered species. The LG Endangered Species Series will provide K-12 students with a deeper understanding of the unique qualities of endangered animals, and the role they play in maintaining a healthy ecosystem while fostering an appreciation of what makes each species special. Educators and students may access the free, standards-aligned digital resources created with Discovery Education at .
In addition to these activations, LG is working to make Earth Day every day by developing the most innovative products that help provide consumers with significant savings through energy efficiency. As a , LG , showing the company’s commitment to helping U.S. consumers make energy choices that make a difference, from cutting household utility bills to reducing impact on the environment.
Contributed by LG USA
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By News Reporter
Featuring Advanced AI Technologies and Sleek Design, Company’s Expanded Lineup
of Built-in Appliances Brings Outstanding Convenience and Style to the Kitchen
SEOUL, Apr. 18, 2024 — LG Electronics (LG) is unveiling its latest built-in kitchen appliances at Milan Design Week (MDW) 2024, taking place in Milan, Italy, from April 16-21. At the center of LG’s Milan showcase are the brand-new Signature Kitchen Suite built-in oven, free zone induction hob and downdraft hood. Boasting innovative, premium design and highly-convenient features, the company’s refined built-in solutions bring exceptional ease-of-use and effortless elegance to the kitchen.
Signature Kitchen Suite Built-in Oven with Advanced Cooking Technologies
Debuting at MDW 2024 and designed with European consumers in mind, the Signature Kitchen Suite 60-centimeter (24-inch) built-in oven offers a variety of cutting-edge features and AI technologies to elevate the culinary experience. Equipped with Gourmet AI, the oven can identify what the user is cooking and automatically select the appropriate cooking mode from 130 recipes. Gourmet AI also enables ‘browning’ control for foods such as pizza and steak, actively keeping tabs on the cooking process and notifying users via the ThinQ app as soon as their food is done. Thanks to video-recognition, LG’s intelligent oven can suggest the optimal settings for the dish being prepared, while real-time video monitoring and time-lapse recording make it easy to check on the progress of one’s meal using the ThinQ app.
Employing enhanced ProBake powered by inverter technology, the new oven delivers uniform heat and fast, efficient cooking with an A++ energy rating. LG’s innovative technology rotates the convection fan back and forth to ensure shorter preheating times, even heating and crispier results when using the oven’s Air Fry mode. The company’s unique InstaView technology further enhances user convenience, making it possible to see inside simply by knocking twice on the oven door.
Free Zone Induction Hob for Convenient and Flexible Cooking
The Signature Kitchen Suite’s 90-centimeter (36-inch) free zone induction hob presents next-level flexibility and ease-of-use, allowing users to place any size and type of cookware – such as Paella pans and moka pots – anywhere on its cooking surface.* The new appliance can detect and track the position of cookware, eliminating the need to manually cancel and reapply settings when moving a saucepan or skillet from one part of the cooking surface to another. What’s more, the AI technology embedded in the hob can detect the temperature of cookware and automatically lower the heat when necessary, helping to minimize spills and splatter when boiling water or preparing soups and sauces.
Expanded Built-in Lineups for Diverse Kitchen Lifestyles
LG is further bolstering its built-in product lineup with the introduction of the new Signature Kitchen Suite downdraft hood. Made to integrate seamlessly into islands and countertops, the 90-centimeter (36-inch) hood offers a sleek, sophisticated look with its chic black glass and modern frame design. It also provides powerful ventilation, effectively extracting steam and odors for a more pleasant cooking experience.
Additionally, LG has expanded its portfolio of built-in appliances for the European market. Along with new products, such as an 80-centimeter (30-inch) induction hob and built-in combi refrigerators and microwave ovens, the company now provides a wider range of options within its oven lineups – from more product variation to a greater choice of colors and sizes. Among the new models are the Signature Kitchen Suite 122 centimeter (48 inch)-wide French-door refrigerator and stunning appliances from the Transitional lineup, featuring slim handles and satin stainless steel exteriors with a velvety matte finish. To help customers create a curated kitchen aesthetic, the company offers an array of new finishes for its premium built-in products, with black stainless steel and stainless steel joining the previously-introduced black glass finish.
“We are thrilled to showcase our latest built-in innovations at this year’s Milan Design Week, demonstrating our commitment to leading new design trends and meeting the diverse needs of European customers,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “LG will continue to strengthen its presence in Europe through an expanded range of built-in appliances delivering style, performance and convenience in the kitchen.”
Visitors to MDW 2024 in Milan from April 16-21 can experience LG’s latest built-in lineups at the LG booth at Milan Fairgrounds.
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* Cookware recognition may vary depending on the size or number of items placed on the surface.
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