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By News Reporter
Kim Hyo-eun, vice president of Global Marketing at LG Electronics, recently shared compelling insights into the LG brand through Forbes BrandVoice. She discussed how LG is spearheading a meaningful business transformation, evolving into a “Smart Life Solution Company” and redefining its brand identity through a bold brand reinvention. Thanks to these efforts, LG was recognized as one of Interbrand’s Best Global 100 Brands for 2024.
VP Kim highlighted LG’s unwavering commitment to its brand promise, Life’s Good, and the ethos of “brave optimism” that lies at the heart of the company’s DNA. These principles guide LG’s mission to deliver innovative solutions that enhance everyday living while inspiring confidence in a brighter future.
Visit
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By TVNerd95
Hi,
Bought a new C4 OLED but i get black screens randomly when using internal streaming apps or just going back to the home menu. It seems as if WEBOS is crashing and i can only cut power and reboot when this happens...
Is it a software or panel issue
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By News Reporter
In its mission to share the message of Life’s Good, LG
link hidden, please login to view earlier this year to infuse more positivity into the social media experience.
To further ignite optimism worldwide, LG Vietnam officially titled “An Optimism Universe.” The video features Phương Mỹ Chi, a famous Vietnamese singer and an ambassador for LG Vietnam’s local campaign.
The song is a reimagined version of “A Universe with You (Vu Tru Co Anh),” Phương Mỹ Chi’s hit track which captivated the country’s youth on social media. Now, as the sound of LG Vietnam’s latest campaign, “Power of Z – Spread out the Optimism,” HIT music producer DTAP has remixed the melody with trendy and upbeat elements while retaining the original’s distinctive Vietnamese traditional folk elements. With relatable and meaningful lyrics, the song encourages Vietnamese youth to live in the moment and enjoy every aspect of their lives.
The music video takes viewers on a journey across iconic landmarks of major Vietnamese cities, inspiring the younger generation to explore everything the country has to offer. Vibrant red hues and dynamic motion graphics jump across the screen for a visually stimulating experience that encourages viewers to join hands in creating a better future from the simple joys of life. In the video, LG Vietnam’s Gen Z ambassador also extends an invitation to tour , a unique space where visitors can experience LG’s most innovative technology through exciting activities.
“An Optimism Universe” delighted listeners from the moment of release, reaching an impressive 1 million views on YouTube within just 24 hours. The momentum continued, culminating in a total of 18 million views across all platforms in a mere 10 days.
This theme song debuted at the Uni-tour of Saigon University in Ho Chi Minh City and the National Economics University in Hanoi, where approximately 3,000 students were met with a fun-filled playground of colorful experience zones organized by LG Vietnam.
The first space, the Optimism Melody zone, presented students with the opportunity to express themselves through karaoke, enhanced by hands-on experiences with the LG StanbyME and StanbyME GO.
Nearby, the Optimistic Hints of Tarots zone invited students to discover a unique, positive message revealed with a touch on the LG StanbyME screen.
Students could share their event experience at the Capture Optimistic Moments zone to receive an optimistic framed photo, while the exhibition space at the Wall of Optimism zone showcased the students’ creative ideas to spread optimism to their friends, relatives and the community.
In an effort to expand the reach of the Life’s Good brand mission, LG Vietnam also aimed to make a tangible difference in the community with practical support. Enriching cultural life and improving education in rural areas, the company joined hands with the Green Summer 2024 Campaign, an annual event organized by the Vietnam Student Association. Launched in 1997, the campaign provides students with leadership opportunities in social initiatives, including building roads, bridges and charity houses, as well as participating in educational programs to eliminate illiteracy and improve digital competency.
LG Vietnam donated 27 LG TVs to the Green Summer campaign this year, nine of which were specifically designated for a community housing project in Dak Nong province. The remaining 18 LG TVs were given to remote schools to provide better teaching and learning conditions for both teachers and students.
Vietnam’s “Power of Z – Spread out the Optimism” campaign reaffirms LG’s commitment to connecting with the younger generation and encouraging young people to approach life with an optimistic attitude, create a positive impact on the community and contribute to a better future for all.
To spread the message to a wider audience, people can also share positive moments from their daily lives as part of LG Vietnam’s social media challenge with the hashtags #LifesGood, #TíchCựcLanToả and #NụCườiLanXa.
Additionally, LG employees participated in a for the campaign, contributing to a greener learning environment for students.
LG actively promotes activities and initiatives that create a better life for Vietnamese people through the power of Life’s Good. Through this local campaign, LG Vietnam hopes to spread more joy and happiness, inspiring a brighter future for all.
Contributed by LG Vietnam
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By News Reporter
In a Europe First, LG Channels Launches Flagship Channel ‘LG 1’
With First-Window Exclusive Content
SEOUL, April 24, 2024 — This week, LG TV owners across European countries gain access to exciting new free ad-supported streaming television (FAST) channels, including Sony Pictures’ Sony One Channels, and an expansive suite of channels from Lionsgate. With Sony One Channels now available in the UK, France, Italy, Germany, Spain, Sweden, Denmark, Norway and Finland, and Lionsgate channels available in the UK, Germany and France, LG Channels and LG Smart TV owners will be able to enjoy more high-quality content.
Available Sony Channels will include Sony One Comedy featuring fan-favorite Seinfeld; Sony One Thriller TV with shows including Breaking Bad; Sony One Faves with timeless classics including Bewitched; Sony One Comedy HITS with classic comedies such as Step Brothers and Jerry Maguire; Sony One Action HITS dedicated to action and adventure movies from box office hits to critically acclaimed films like District 9 and Men in Black; Sony One Shark Tank,1 one of the most successful reality shows in the world; Sony One Dragons’ Den,2 the juggernaut reality format behind Shark Tank; and Sony One Blacklist,3 a dedicated channel featuring the crime thriller series.
Thanks to our partnership with Lionsgate, UK and German viewers will be able to enjoy first-window4 content licensed for the newly launching LG 1 premium channel, operated under the company’s own brand. This will include exclusive rights to such acclaimed series as Wong & Winchester and Paul T. Goldman5. Other premium shows offered will include Critics Choice Television Award winning series Nashville and Boss, starring Golden Globe winner Kelsey Grammer. The newly added Lionsgate channels will include: MovieSphere, Wicked Tuna, Are We There Yet, Anger Management, Ghost Hunters, Grace & Frankie and Nashville.
Loaded with a wide range of fantastic film channels (like Great!, Popflix, MovieSphere, Netzkino, Moviedome, WeDo Movies, Rakuten TV and Pluto TV) and movies to watch on demand, LG Channels has something for everyone.
Beyond movie magic, LG Channels’ sports channels cover fan favorites such as international football brought by FIFA+, great tennis brought by Tennis Channel or live motor racing from MTRSPT1. Additionally, viewers can watch chess grandmasters battling it out on Chess TV, with more content to be continually added.
LG Channels is available on LG Smart TVs (models 2016-present) and can easily be accessed by pressing the dedicated key on the LG Magic Remote or via home screen.
LG Channels has consistently ranked among the top-five most accessed apps on LG Smart TVs across all regions where the service is offered, attracting an increasing number of viewers. With its newly added channels, the service is now set to provide more high-quality content for users to discover and enjoy.
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1 Available in Italy and Spain.
2 Available in the UK, Finland, Sweden, Norway and Denmark.
3 Available in France and Spain.
4 First-window exclusive: first time on any SVOD, AVOD, Free TV, Pay TV and Basic TV service.
5 “Wong & Winchester” and “Paul T. Goldman” are available on LG Channels in the UK.
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By News Reporter
Latest DUALCOOL Model Boasts Sophisticated Design, Company’s DUAL Vane
System and the Comfort-Enhancing Soft Air Feature
SEOUL, Mar. 7, 2024 — LG Electronics (LG) is revealing its efficient, new DUALCOOL residential air conditioner at MCE 2024 – one of Europe’s biggest heating, ventilation and air conditioning (HVAC) exhibitions – in Milan, Italy, from March 12-15. Leveraging LG’s latest air conditioning technologies, including the comfort-enhancing Soft Air function, the new DUALCOOL provides a year-round pleasant indoor environment.
With its sophisticated ‘interior fit’ design and refined matte finish, the latest LG DUALCOOL air conditioner is a stylish addition to the home. The advanced, new model integrates a dual outlet structure that delivers fast, optimized temperature control and gentle, indirect airflow that won’t leave users feeling chilly. Equipped with the efficient and reliable Dual Inverter Heat Pump Compressor, LG’s innovative air conditioner performs reliably in any season and boasts an EU energy efficiency rating of A+++.1
Comfortable Air Flow
The air conditioner’s Soft Air function, created in response to consumer feedback, lets users enjoy customized cooling and a soothing, indirect breeze. When the function is activated, the lower vane closes so that air is discharged through the front-facing outlet only. Rather than being directed at sitting or standing height, the airflow moves downward from the ceiling for a gentler, more refreshing cooling experience.
Incorporating the innovative DUAL Vane system, the LG DUALCOOL air conditioner sends warm or cool air in multiple directions to deliver fast, effective temperature control. Its two independent vanes help extend airflow range to an impressive 22 meters; a 22 percent increase compared to previous models. It also outperforms single-vane solutions by up to 23 percent in cooling and 6 percent in heating.2 Moreover, the new air conditioner prioritizes user comfort with its effective airflow delivery method: channeling air upward and outward from above head-height when cooling, and sending airflow down toward the floor when heating.
The latest DUALCOOL model also employs the company’s Human Detection Sensor, which detects the distance between the air conditioner and the room’s occupant(s) and changes airflow mode (direct or indirect) accordingly. Users can adjust the sensor’s settings so that, based on their proximity to the indoor unit, the DUALCOOL will produce either direct, indirect or strong airflow.
Proactive Energy-Saving
With energy prices in the EU continuing to rise, customers across Europe are increasingly prioritizing efficiency when seeking new HVAC solutions for the home. Equipped with the Dual Inverter Heat Pump Compressor, as well as various smart energy management features, the DUALCOOL air conditioner can help lower the cost of household climate control. Achieving an A+++ European Energy-related Product (ErP) rating, the new model offers year-around efficiency with a 9.5 Seasonal Energy Efficiency Ratio (SEER) in cooling operation and 5.1 Seasonal Coefficient of Performance (SCOP) in heating.1
DUALCOOL users can save energy by setting up electricity-usage target with the kW Manager. Through the ThinQ app, it makes it possible to monitor energy consumption in real time and can alert the user if the target they’ve established has been exceeded. Through regularly monitoring electricity usage and analyzing operating information, the kW Manager is able to determine the most energy-efficient range of operation for a variety of different scenarios.
Offering another way to help reduce running costs, the DUALCOOL’s Human Detecting Sensor automatically puts the air conditioner in energy-saving mode if no one is detected in the room. Meanwhile, the Window Open Detecting feature can prevent energy waste as well, activating energy-saving mode if the temperature in the room suddenly rises or falls.
Easy and Convenient Indoor Unit Care
The convenient Auto Cleaning feature automatically dries the DUALCOOL’s interior, boosting hygiene by removing any moisture and preventing mold from forming. Helping to maintain cleanliness inside the air conditioner during the colder months of the year, the Freeze Cleaning feature defrosts the heat exchanger to effectively wash away bacteria, dust, debris and odor-causing contaminants.3
“Our latest LG DUALCOOL residential air conditioner is designed to provide optimal indoor comfort in all seasons,” said James Lee, head of the Air Solution Business Unit of LG Electronics Home Appliance & Air Solution Company. “LG is committed to setting new standards in home climate control and will continuously introduce high-efficiency and environmentally-friendly HVAC innovations.”
Visitors to MCE 2024 from March 12-15 can experience all of LG’s latest HVAC solutions, including the new LG DUALCOOL, at the company’s booth (#U28/Z16, Hall 5, Fiera Milano).
The new LG DUALCOOL air conditioner is set to launch in Italy on April, with availability in other EU countries.
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1 Based on the energy labelling class for air conditioners in accordance with EU Regulation (EU) 2009/125/EC. The new DUALCOOL model satisfies the energy efficiency conditions of A+++ class with a 9.5 Seasonal Energy Efficiency Ratio (SEER) in cooling operation and 5.1 Seasonal Coefficient of Performance (SCOP) in heating.
2 Based on LG Internal test conducted according to LG internal test methods comparing cooling time of the model with single vane (S3-M12KL2MB) and the model with DUAL Vane (S3-M121L1C0). The new DUALCOOL air conditioner cools up to 23 percent faster in cooling mode and heats up to 6 percent faster than the previous model using Jet Mode at a chamber of 50.1 meters3, measuring the time it took to reach ±5 degree Celsius from the initial average room temperature. For the cooling mode, the testing was conducted under the condition of an indoor temperature of 33±0.3 degrees Celsius and a relative humidity (RH) of 60±5 percent, and an outdoor temperature of 35±0.3 degrees Celsius with RH of 50±5 percent, a set temperature of 18 degrees Celsius was used. For the heating mode, with an indoor temperature of 12±0.3 degrees Celsius and RH of 60±5 percent, and an outdoor temperature of 7±0.3 degrees Celsius with RH of 87±5 percent, a set temperature of 30 degrees Celsius was applied.
3 Based on TÜV Rheinland Korea conducted according to LG internal test methods measuring the reduction rate of Pseudomonas aeruginosa. It removes up to 99.0 percent of Pseudomonas aeruginosa from the heat exchanger within the indoor unit according to tests conducted by TÜV Rheinland with models SQ07EDETHN, SQ06BDAWAJ, SQ07SDJBAN and SQ09MDKWAN. Freeze Cleaning mode operation time is confined up to 65 minutes, and the function can be operated through LG ThinQ app only. The performance result may vary depending on actual use environmental conditions and is not guaranteed for continuous exposure to hazardous environments. (Report No. KR23LGPO, KR2357TB, KR2384CM, KR230RH9, KR237IO2, KR235J9N and KR23OGEG)
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