LG Establishes New Air Solution R&D Lab in Europe, Strengthening HVAC Business Localization Strategy
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By News Reporter
Partnership to Enhance Company’s High-performance Heat Pump Solutions for Cold Climates,
Lay Groundwork for the Development of Next-generation Technologies
SEOUL, Sep. 3, 2024 — LG Electronics (LG) is completing its global R&D triangle with the establishment of the Chinese Consortium for Advanced Heat Pump Research (CCAHR) in Harbin. The consortium, which joins existing LG-led initiatives in North America and Europe, will develop next-generation core technologies for heating, ventilation and air conditioning (HVAC) solutions capable of providing strong, dependable performance in extreme cold conditions.
To mark the official launch of CCAHR, LG held a signing ceremony on August 31 (local time) at Harbin Institute of Technology in Harbin, China. Prominent members of the consortium include the Harbin Institute of Technology (HIT), Shanghai Jiao Tong University (SJTU) and Xi’an Jiao Tong University (XJTU), all of which are actively researching HVAC technologies and systems designed for cold climates. The consortium will operate new research facilities in Harbin and Mohe City to develop strong and reliable HVAC solutions, helping LG to deliver products customized to local needs, and strengthen its presence in the Chinese market.
Harbin, known for its harsh winter conditions, and Mohe, where temperatures can drop to below minus 50 degrees Celsius, provide ideal settings for advancing LG’s research into heat pump technologies that can maintain high efficiency in severely cold climates. CCHAR will conduct tests on the company’s HVAC solutions, including residential air conditioners, at two facilities: a university-owned building at the Harbin Institute of Technology campus, and a residential site in Mohe. The consortium will gather comprehensive operational data to improve the heating performance, energy efficiency and overall reliability of LG’s HVAC products.
CCAHR is a significant addition to LG’s growing international program of heat pump R&D collaboration, complementing LG-led consortiums established in Korea and the U.S. last November, and in Europe this June. With its trio of consortiums, LG has built a robust R&D infrastructure spanning North America, Europe and Asia, and will be able to develop technologies suited to the unique demands of each region’s climatic and housing conditions. The R&D triangle will play a major role in further solidifying the company’s global leadership in HVAC technology.
Moreover, during a recent CEO-led
link hidden, please login to view, LG outlined four key strategies for business portfolio innovation, including the acceleration of its B2B capabilities – particularly in the area of HVAC. By leveraging its advanced inverter, heat pump and chiller technologies, LG aims to lead the market in high-efficiency HVAC solutions, while actively targeting the growing demand for cooling systems, especially in AI data centers. Additionally, in key markets, LG’s HVAC business is establishing a locally self-sufficient operation system encompassing the in-house production of core components and the creation of production bases optimized for regional supply. This system, which covers everything from R&D to sales and maintenance, greatly enhances LG’s B2B capabilities and is expected to support meaningful long-term growth.
“We are committed to developing next-generation heat pump technologies tailored to diverse climates,” said James Lee, head of the Air Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “Through our R&D initiatives, we will strengthen our ability to provide differentiated solutions for each region, and reinforce our product and technology leadership in the global HVAC market.”
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By News Reporter
Huntington, W.Va., Aug. 26, 2024 – Marshall Health Network, Inc., a leading West Virginia-based academic health system, announces a new digital health collaboration with Primefocus Health. Together, they plan to offer a customized healthcare service solution to address key regional healthcare issues such as rural healthcare access, obesity, healthy aging and substance abuse.
Primefocus Health, which launched earlier this year in collaboration with LG NOVA, the LG Electronics North America Innovation Center, aims to enable providers to deliver a personalized, complete care experience and improve access to quality healthcare, which is particularly important in rural communities. The Primefocus Health platform will help Marshall Health Network meet the needs of 1.4 million residents across 40 counties in West Virginia, southern Ohio and eastern Kentucky.
This new provider-focused, patient-centric healthcare solution will use innovative, non-invasive technology and remote monitoring capabilities to understand patient progress for multiple medical conditions and deliver healthcare therapies directly to patients in their homes. The solution will help healthcare providers effectively manage outcomes and provide assistance, guidance, communication and intervention via the internet, through an app-based patient portal to deliver quality care to patients.
Primefocus Health will start the collaboration with Marshall Health Network in September, with development throughout the next year and a planned patient rollout in 2025.
The collaboration between Marshall Health Network and Primefocus is focused on delivering solutions that improve patients’ health through a remote healthcare solution that addresses:
Rural Health: Enhance healthcare delivery in rural areas by enabling greater access to healthcare. Obesity: Help reduce obesity rates by using technology to promote nutrition, education, physical activity programs and behavioral health support. Healthy Aging: Promote healthy aging by utilizing technology solutions that offer greater access to preventive care, chronic disease management and wellness initiatives tailored to the needs of older adults. Substance Use Disorder: Expand access to evidence-based treatments and support services for individuals struggling with substance use disorder, with a focus on opioid addiction and recovery resources. “We value this new collaboration that empowers patients to have greater access and participate in their daily health care. These convenient services and tools allow patients to receive the right care, at the right time, in the right setting to achieve better outcomes and quality of life,” said Marshall Health Network CEO Kevin W. Yingling, R.Ph., M.D. “Our work with Primefocus Health supports access to comprehensive healthcare services leading to better patient outcomes.”
“We’re on the path to transform healthcare by giving people greater access to personalized care, empowering them to take an active role in improving their health,” said Darren Sabo, CEO of Primefocus Health. “Working with Marshall Health Network enables us to be front and center in tackling key healthcare issues of West Virginia and rural Appalachia, as we build out solutions to best fit and serve people’s needs and get them access to care that will help them live healthier and better lives.”
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By Ramya Shyam
Bought a LG Nano TV in Iceland and trying to change the settings from.Europe to India using settings remote. Does not update, What could be the issue?
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By News Reporter
Advanced Training Programs and Customer Engagement Are Driving
LG’s Expansion and Strong Performance in the Global HVAC Market
SEOUL, June 13, 2024 — LG Electronics’ (LG) Heating, Ventilation and Air Conditioning (HVAC) Academy is reinforcing the company’s human resources infrastructure by training over 30,000 HVAC professionals annually. Building a network of skilled installation and service engineers, the academy is playing an important role in supporting the company’s global B2B expansion strategy.
Operating in 62 locations worldwide, the LG HVAC Academy provides comprehensive training on installing and maintaining LG’s residential and commercial HVAC systems, including its high-efficiency chillers. The academy enhances the skill-and knowledge-base of local technicians, equipping them with the ability to ensure the optimal set-up and performance of the company’s advanced HVAC solutions – which is crucial in delivering the differentiated customer experiences LG is known for.
The LG HVAC Academy estimates it will provide training to approximately 37,000 individuals this year. Each branch of the academy features integrated showrooms and training rooms where attendees can gain hands-on experience with the company’s B2C and B2B products. Along with product installation and maintenance training, LG’s academy introduces the company’s new HVAC solutions and offers specialized regional training programs, technical forums and customized on-site classes at clients’ offices.
Last April, the LG HVAC Academy hosted the five-day ‘Train The Trainer (TTT)’ program at LG headquarters in Seoul, South Korea. The program was designed to further HVAC trainers’ capabilities, giving them the tools to adapt to changes in customer engagement, as well as the valuable opportunity to exchange ideas and experiences with their peers from different regions and subsidiaries.
LG is also expanding its region-specific programs with events such as last month’s LG HVAC Consultant Leaders’ Summit (Seoul) for technical consultants from across Asia. Furthermore, the company is continuously adding to its existing HVAC Academy infrastructure, and is set to open a new branch in Lyon (France) by the end of this year. Notable recent additions to the network include sites in Boston (USA), Taipei (Taiwan), Chennai (India) and Kolkata (India).
With the rise of AI, there is a growing need for high-efficiency, high-performance cooling systems, especially in data centers and semiconductor plants where effective heat management is essential for maintaining server efficiency. LG is targeting continuing growth in the global HVAC market – which had an estimated value of approximately USD 58.4 billion in 2023* – with its high-efficiency heat pump HVAC systems, which have been designed with the latest electrification and environmental trends in mind. Moreover, the company aims to more than double the revenue generated by its residential and commercial HVAC business by 2030 and reinforce its position as a worldwide leader in air conditioning.
“The LG HVAC Academy plays a key role in enhancing the capabilities of engineers in each region,” said James Lee, head of the Air Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “We will continue to increase customer engagement to deliver more value and drive our global HVAC business forward.”
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*According to market research company IBIS World, the estimated value of the global HVAC market as of 2023 was approximately USD 58.4 billion.
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By News Reporter
In the second episode of the ‘Customers at Heart’ series, we arrive in Egypt to see how the LG team here are introducing customized solutions that seek to improve the entire customer experience.
In Egypt, a country where 72 percent of its 111 million population are internet users according to
link hidden, please login to view, the popularity of online shopping is significant. Recognizing this, LG Egypt has taken an extra step to understand and analyze the needs of local customers, aiming to elevate their online shopping experience. Customer needs in Egypt, related to LG’s Online Brand Shop (OBS), both in the digital and physical space, were identified and categorized into three main areas: simplified access to information on store locations or LG appliances; an expanded range of payment options for OBS purchases; and increased flexibility in scheduling for delivery, installation and repairs.
The subsidiary took into account local customer data, even analyzing numerous customer call records and Voice of the Customer (VoC) data to better comprehend their preferences. For example, they observed that over 70 percent of Egyptians use WhatsApp, the messaging service. However, as the country is in the nascent stages of digital finance, many consumers still prefer cash payments. Thus, LG Egypt aimed to provide a wider range of payment options and unique benefits to attract people to the OBS.
Incorporating various data, the company enhanced its messaging features and created an All-in-One chatbot service through WhatsApp. With this service, customers can now choose their nearest store and, by clicking ‘Connect to Promoter’ and selecting text or video chat, they can connect with a knowledgeable sales representative.
LG Egypt also broadened its payment system by offering a method to pay for online purchases in cash upon delivery or in installments. They also improved purchasing benefits, such as member discounts and cleaning service coupons valid for a year from the purchase date.
The company also streamlined the delivery and installation process, allowing both to occur on the customer’s chosen date. This eliminates the need for customers to contact the call center separately for installation, saving them valuable time.
And to ensure customers receive the maximum benefit from their products, LG enhanced its after-sales service by scheduling service technician visits at times convenient for the customers and ensuring issues are resolved in a single visit – eliminating the need for lengthy waits for repairs. To cater to all customer needs, the Egyptian branch introduced ‘same day contact,’ a service that ensures technicians call customers on the same date of order request receipt; ‘Evening Care+’ for customers unavailable during regular office hours; and ‘On time – One Time’, which provides repair reception and processing during evening hours (17:30 – 20:30). The company also streamlined returns through its ‘Instant Exchange Process,’ handing customers the ability to effortlessly request returns or replacements by taking photos.
These innovative changes to the customer experience have been praised by customers nationwide. Its chatbot and location-based features have played a big part in boosting customer satisfaction, and the numbers back this up. Last year, OBS sales increased 169 percent compared to the previous year while registered OBS members went up 79 percent. After witnessing these results, LG Egypt committed itself to further diversifying its customer care program and increasing the All-in-One chatbot’s applicability to provide the ultimate differentiated experience to LG Brand Shop visitors. The company also plans to expand their dedicated service infrastructure to around 90 percent, ensuring that customers associate LG services with ‘On Time – One Time.’
Stay tuned for the next episode of ‘Customers at Heart,’ where we’ll be heading to another global LG office to learn how they’re thinking out of the box to enhance the customer experience.
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