LG’s Home Appliance Design Principle: A Commitment to Customer-Centric Innovation
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By News Reporter
Company Wins 35 Accolades, Including Special Recognition for
the Self-Driving AI Home Hub and LG SIGNATURE OLED T
SEOUL, April 23, 2025 — LG Electronics (LG) has been honored with a total of 35 awards, including the prestigious Best of the Best accolade, at the 2025 Red Dot Design Award. This annual award celebrates design excellence across a diverse range of categories and is widely regarded as one of the world’s top three industrial design award programs.
Among the standout winners is the LG SIGNATURE OLED T, the world’s first wireless transparent TV, which earned the prestigious Best of the Best accolade. This groundbreaking TV allows users to switch between transparent and opaque modes at the touch of a button, opening up new possibilities for entertainment and living space design. With a 77-inch 4K OLED display, the LG SIGNATURE OLED T offers stunning picture quality, unique augmented reality-like visual experiences and the flexibility of wireless installation.
Another highlight is LG’s Self-Driving AI Home Hub (Project name: Q9), an LG FURON-enabled smart home AI agent designed for independent navigation. This innovative product, powered by LG’s Affectionate Intelligence, was recognized with a Red Dot Design Award and also selected as a winner in the Innovative Design metacategory. The Hub can understand users and interact with them naturally, enhancing various aspects of the smart home experience to enrich everyday life. The awards jury praised its friendly, pet-like design and its ability to display different “emotions” using digitally animated eyes.
In addition to these top honors, LG received 32 awards across a wide range of product categories, including refrigerators, washing machines, dryers, TVs, air conditioners, air purifiers, audio products, monitors and commercial robots.
LG’s impressive performance at the Red Dot Award follows its success at the iF Design Award 2025, where it won 36 awards. Products such as the LG QNED TV, LG StanbyME 2 and the LG SIGNATURE refrigerator with Smart InstaView are now dual winners, having been recognized at both the iF Design Award and the Red Dot Award in the same year.
“We will continue to push the boundaries of design innovation, leaning into our deep understanding of customers to deliver human-centered innovations in products, solutions and customer experiences,” said Chung Wook-jun, head of the Corporate Design Center at LG Electronics.
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By News Reporter
Recognition Highlights Company’s Commitment to Environmental Responsibility and
Carbon Reduction for a Better Life for All
SEOUL, April 9, 2025 — LG Electronics (LG) has once again been recognized for its dedication to sustainability and eco-conscious initiatives, securing globally recognized eco-certifications for its 2025 OLED TVs. These achievements reaffirm LG’s commitment to environmental responsibility and the development of advanced products that contribute to a more sustainable world while reducing its carbon footprint.
For the fifth consecutive year, LG OLED evo TVs have received Reducing CO21 and Measured CO22 certifications from the Carbon Trust,3 a global climate consultancy advancing a zero-carbon future. These certifications evaluate a product’s environmental impact, including carbon emissions, throughout its entire life cycle – from manufacturing and distribution to usage and disposal.
LG OLED TVs excel in these rigorous assessments due to their self-emissive technology, which eliminates the need for a backlight, reducing component count and overall material use. Furthermore, LG OLED TVs incorporate ultra-light composite fiber materials, reducing weight and plastic use. For example, LG’s 65-inch OLED evo TV is 20 percent lighter than conventional LCD TVs of the same size and uses 60 percent less plastic.
As a result, LG anticipates reducing plastic consumption in OLED TV production by approximately 16,000 tons in 2025 compared to an equivalent number of LCD TVs. The company also expects to lower carbon emissions by 84,000 tons across manufacturing and transportation – equivalent to the CO2 absorbed annually by a 30-year-old pine forest the size of 11,000 football fields.
New for 2025, LG’s latest OLED TVs have earned Resource Efficiency certification4 from Intertek, a globally recognized testing and certification body. This certification follows a thorough assessment of material efficiency – covering recyclable design, reduced use of harmful substances and ease of repair – as well as energy efficiency and the incorporation of recycled plastics. By meeting these stringent standards, LG’s commitment to sustainability has been formally recognized, highlighting its dedication to environmentally responsible design.
In 2024, LG incorporated approximately 30 percent recycled plastic in the production of the company’s TVs, recycling around 6,300 tons of waste plastic. In 2025, the company plans to increase its use of recycled plastic to 50 percent, expecting to recycle approximately 7,700 tons of waste plastic annually.
“With a strong commitment to sustainability, LG OLED TVs provide exceptional picture quality and advanced AI features within an eco-conscious design that minimizes carbon footprint throughout the product lifecycle,” said Baik Seon-pill, head of Product Planning Division at the LG Media Solution Company. “Innovation and environmental responsibility go hand in hand, and we remain dedicated to protecting the planet while supporting a better life for all.”
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1 Carbon Trust Reducing CO2 certifications received by the 83/ 77/ 66/ 55-inch G5 models, as well as the 83-inch C5 model.
2 Carbon Trust Measured CO2 certifications received by the 77/65/55-inch C4 model.
3 Only applies to listed products sold in markets/regions participating in the Carbon Trust’s labeling program.
4 Resource Efficiency certification received by OLED evo M5, G5, C5 and B5 models.
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By News Reporter
Company Expands 6G Leadership With 3GPP Executive Role and Cutting-Edge R&D
SEOUL, March 14, 2025 — LG Electronics (LG) continues to solidify its leadership in 6G communications, a transformative technology poised to shape the future of connectivity.
Kim Lae-young, Senior Research Engineer at LG’s CTO Office, has been appointed Vice Chair of the Service and System Aspects (SA) plenary at the 3rd Generation Partnership Project (3GPP), the global authority on mobile communications standards. The SA plenary plays a pivotal role in defining 5G and 6G system architectures, service scenarios, requirements and security mechanisms. It also drives the evolution of 5G-Advanced and the standardization of next-generation 6G technologies.
This appointment underscores LG’s expertise in communications protocols and system architecture. The company has already demonstrated its leadership by serving consecutive terms as the chair company of the Applications Working Group in the Next G Alliance, a North American 6G technology initiative led by the Alliance for Telecommunications Industry Solutions.
With this latest leadership role, LG aims to accelerate 6G research and development while actively contributing to global standardization efforts. 6G technology – enabling ultra-fast, low-latency and AI-integrated communication – will be crucial to LG’s future innovations in AI-powered smart homes, mobility and smart factories.
LG has been at the forefront of 6G research, driving innovation through strategic partnerships and pioneering initiatives. In 2019, it established Korea’s first dedicated 6G academic research center, the LG-KAIST 6G Research Center. To further accelerate advancements, LG has built a robust R&D network with leading institutions, including Germany’s Fraunhofer Institute and Korea’s Research Institute of Standards and Science, strengthening the development of core technologies. Since 2022, LG has also hosted the 6G Grand Summit, a global forum that brings together experts to shape the future of next-generation connectivity.
LG’s advancements in 6G technology have earned global recognition. In 2022, the company successfully carried out the world’s longest outdoor terahertz (THz) wireless data transmission, covering 500 meters in an urban setting. Additionally, LG is working closely with partners to validate Advanced Duplex wireless communication technology, a potential cornerstone of future 6G standards.
“We are committed to advancing next-generation technologies to reinforce our leadership in the 6G communications ecosystem and enhance our global competitiveness,” said Je Yeong-ho, head of LG’s C&M Standard Lab.
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By News Reporter
Representatives of LG Saudi Arabia (LG) and Al Hassan Ghazi Ibrahim Shaker Co. (Shaker) recently gathered in Riyadh, Saudi Arabia, for a celebration three decades in the making. The glitzy gala event marked 30 years of partnership between the two innovative companies, who continue to deliver innovative heating, ventilation and air conditioning (HVAC) solutions tailored for Saudi Arabia and the greater Middle Eastern market.
The partnership between LG and Shaker began in 2008 with the establishment of a joint venture – an advanced HVAC manufacturing facility in Riyadh. Over the years, their alliance has strengthened, solidifying their position as the leading providers of high-performance HVAC solutions in the region.
The event featured speeches and multimedia presentations honoring past and present achievements, and looking ahead to the exciting future of LG-Shaker collaboration.
“Our commitment to driving growth, enhancing customer satisfaction and contributing to the Kingdom’s sustainability goals is stronger than ever,” said Pilwon Jung, LG Electronics’ representative for the Middle East and Africa region.
Mohammed Ibrahim Abunayyan, CEO of Shaker, highlighted the success and synergy of the long-standing relationship, emphasizing the shared values and belief in creating a better future.
“This enduring partnership reflects our joint dedication to delivering leading, cutting-edge, energy-efficient HVAC solutions that align with Saudi Arabia’s strategic vision,” he said.
The event also recognized key stakeholders, including top HVAC consultants and contractors, whose contributions have been integral to the partnership’s success.
Aligned with Saudi Vision 2030, LG and Shaker continue to champion high-efficiency HVAC solutions that promote sustainability. One such innovation is the LG Multi V i, set to launch in the Kingdom later this year. This advanced system leverages AI-driven algorithms to intelligently adjust the indoor temperature for optimal comfort while helping to minimize energy consumption at the same time. In addition, the companies are showcasing the benefits of LG’s energy-efficient oil-free chillers and high-performance residential air conditioning solutions employing DUAL Inverter technology.
Building on their strong, long-standing partnership, LG and Shaker remain wholly dedicated to leading the Saudi Arabian HVAC market with innovative and energy-efficient solutions for a smarter, more comfortable life.
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By News Reporter
Creativity thrives where art and technology intersect, sparking innovation that unlocks new forms of expression while deepening our appreciation for art. Embracing this powerful synergy, LG is dedicated to supporting artistic endeavors that push boundaries and redefine possibilities, as well as seeking transformations of contemporary art into unique experiences using state-of-the-art displays.
In January, LG Singapore formed a groundbreaking partnership with ART SG 2025, presented by Founding and Lead Partner UBS, to merge its cutting-edge technology with the contemporary art of inspiring creators, crafting an unforgettable experience for all who bear witness.
As a Supporting Partner, LG Singapore supplied ART SG’s galleries with an array of powerful and clear OLED evo TVs, with the impressive 42- and 75-inch models anchoring star local artist
link hidden, please login to view’s latest installation – “Meet Eva Here.”
This distinctive art piece invites the audience to engage with an AI companion (Eva) who listens, reflects and evolves through anonymous conversations displayed on screen. By interacting with Eva, participants can shape a living narrative that examines the boundaries of trust, identity and connection in the age of artificial intelligence.
Among the exhibition’s esteemed visitors was the Ambassador of the Republic of Korea to Singapore, Hong Jin-wook, who was eager to meet representatives of LG Singapore due to his shared passion for art and technology.
Recording no less than 41,000 visitors in its third year at the Marina Bay Sands Expo and Convention Centre, ART SG 2025 made greater waves in Singapore’s art scene this year. This partnership marks another step in redefining how users engage with art in an increasingly digital world, offering an open invitation to explore the evolving narratives emerging from this dynamic relationship.
Contributed by LG Singapore
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