LG’s Home Appliance Design Principle: A Commitment to Customer-Centric Innovation
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By News Reporter
Company Enhances Smart Home Connectivity With Open API
SEOUL, Dec. 17, 2024 — LG Electronics (LG) has fully opened the Application Programming Interface (API) of its smart home platform, LG ThinQ, enabling developers to easily create smart spaces with LG appliances.
Recently, LG launched the LG Smart Solution API Developer website (
link hidden, please login to view) to officially open up the LG ThinQ API. An API acts as a digital connector that allows different software to exchange functions seamlessly. Developers can utilize the open API to integrate various features from LG AI appliances into their programs or systems, enhancing their services. The LG ThinQ API is divided into two categories: the ThinQ API for individual users and the ThinQ Business API for corporate partners. The ThinQ API allows for remote control of LG devices installed in homes or buildings and facilitates integration with various platforms.
For individual users, the ThinQ API supports the control and monitoring of AI appliances registered in the LG ThinQ app from various smart home platforms. By utilizing the ThinQ API, anyone can easily create a customized smart home that fits their lifestyle. For example, users of the global smart home platform Home Assistant can now connect and control 26 types of LG AI appliances, including refrigerators and washing machines, within their existing smart home environment. Home Assistant is a community-based open platform with about one million users worldwide who collaboratively develop various smart home functions such as device automation and feature expansion.
For enterprises, the ThinQ Business API supports partners operating office or residential buildings in integrating and managing various LG products, from appliances to commercial equipment like HVAC and signage, with their existing apps. For instance, large residential buildings can integrate LG appliances with their existing management apps for more convenient use. Residents can reserve the use of LG washers and dryers in common areas through the building management app, or administrators can detect abnormal conditions in the building using LG’s temperature and humidity sensors and quickly respond to issues through alert functions.
Meanwhile, LG has accelerated the integration of external products and services into the LG ThinQ platform by acquiring the smart home platform company Athom, known for its extensive IoT device connectivity. Athom’s smart home hub Homey currently connects over 50,000 types of appliances and IoT devices, and the Athom app store features around 1,000 apps that connect and control products and services from global brands like Philips and Aqara. LG plans to integrate Athom’s extensive open ecosystem and IoT device connectivity into the AI home hub LG ThinQ On, aiming to realize an AI home where generative AI better understands customers and provides optimal space solutions.
“With the official launch of ThinQ AI, we aim to deepen engagement with open-source community smart home power users in the open-source community and broaden our collaboration with B2B partners. This initiative will bolster our efforts to create smart home ecosystems powered by LG appliances, enhancing customer experiences across multiple touchpoints,” said Kim Kun-woo, vice president of LG’s Home Appliance Solution Company.
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* The main image is demonstrating potential use of the LG ThinQ API. Actual use may vary.
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By News Reporter
SEOUL, Dec. 10, 2024 — LG Electronics (LG) has announced a partnership with creative artist, multi-platinum musician, and tech entrepreneur, will.i.am, to launch a new line of audio products under the brand “
link hidden, please login to view.” The partnership aims to transform xboom into a culture-forward brand with an urban aesthetic, providing an all-new audio experience. In this partnership, LG has appointed will.i.am as LG xboom’s “Experiential Architect.” He will play a pivotal role in carving out a new space for xboom in the audio industry. Drawing inspiration from his pop culture and technological know-how, will.i.am will provide strategic counsel for LG xboom’s product development, design and brand marketing. By combining LG’s advanced technologies with will.i.am’s unique insights as a world-renowned music artist and tech entrepreneur, this partnership will infuse LG xboom products with fresh creative aspirations.
“Working with renowned tech and lifestyle innovator, LG, opens the door to groundbreaking and dynamic experiences that speak to a broader community of music enthusiasts,” said will.i.am. “By bringing our cutting-edge technology and distinctive creative visions together with LG xboom, we want to foster an iconic culture where people can explore their passion for music with others on a whole new level.”
The 2025 line of “xboom by will.i.am” products, including Bluetooth speakers and wireless earbuds will be unveiled at CES 2025. The xboom Buds will be the first product available in the market.
All “xboom by will.i.am” products bear the mark of will.i.am, who took part in creating LG xboom’s signature sound that boasts a rich bass with a balanced and warm tones. It comes in two distinct modes for listening: one mode provides stimulating sounds that gets you moving with powerful bass while a second mode offers a soothing sound with harmonious tones. The overarching design for LG xboom aims to elevate music enjoyment. Speakers incorporate clever embellishments such as easy-to-hold straps and colorfully interactive lighting that is in sync with the beat of the music being played. Earbuds are designed ergonomically with ear tips and ear hooks for a comfortable fit that also delivers the best sound experience.
“This launch marks the integration of our wireless earbuds and Bluetooth speakers into one audio brand, LG xboom,” said Lee Jeong-seok, head of LG Media Entertainment Solution Company’s audio business division. “We are thrilled to announce this partnership with will.i.am that will play a critical role in solidifying LG xboom’s new identity.”
All “xboom by will.i.am” products will be integrated with will.i.am’s RAiDiO.FYI, an AI-powered interactive audio experience, to introduce a new generation of listeners to infotainment. RAiDiO.FYI empowers listeners with unique abilities to immerse, personalize and have a two-way real-time conversation with their favorite topic-based STAiTiONS. This conversational media platform transforms radio as we know it into a new dimension, connecting consumers deeper with the music, talk radio and cultural content they love.
LG and will.i.am will celebrate this new partnership with product showcases and tech demonstrations at CES 2025 (January 7-10). To know more about “xboom by will.i.am”, please visit .
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By pingber
All of a sudden, the row of inputs showed up at the bottom of the home screen on my C1. I’ve tried every setting but can’t seem to get rid of them. I used to just call them up as needed (input button on remote) but now they’re there permanently. Any ideas?
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By News Reporter
Smart Life Solution Company Honored in Diverse Categories,
Taking Home Trio of Best of Innovation Awards
SEOUL, Nov. 14, 2024 — LG Electronics (LG) has garnered significant recognition for its cutting-edge smart life solutions at the CES® 2025 Innovation Awards, securing over 20 awards, including three prestigious Best of Innovation Awards.
The CES Innovation Awards program, presented annually by the Consumer Technology Association, celebrates groundbreaking consumer products and services across a diverse array of device and technology categories at the world’s largest consumer technology tradeshow.
LG’s impressive collection of CES 2025 Innovation Awards, which includes three “Best of Innovation” honors, underscores the company’s commitment to design and technological innovation. LG’s solutions are being recognized across multiple categories, including Artificial Intelligence (AI), Home Appliances, Gaming & eSports, Imaging, Video Displays, Computer Hardware & Components, Smart Cities and Cybersecurity.
A highlight of LG’s achievements being honored at CES 2025 in Las Vegas next January is the LG OLED TV, which received six Innovation Awards, including the Best of Innovation Award in the Video Displays category. This marks the third consecutive year that the LG OLED TV has been recognized with Best of Innovation honors. Since their debut in 2013, the LG OLED TVs have earned at least one CES Innovation Award each year, solidifying its dominance in the premium TV market.
In addition, LG’s webOS smart TV platform, a cornerstone of the company’s platform-based service business, was honored with an Innovation Award in the Cybersecurity category. LG’s “Affectionate Intelligence” AI home hubs also received accolades at the CES 2025 Innovation Awards. These advanced devices exemplify the company’s “AI Home” concept, providing new value to customers and representing a significant advancement in smart home living.
The Self-Driving AI Home Hub, which won Innovation Awards in both the AI and Smart Home categories, features multimodal sensing capabilities that integrate voice, sound and image recognition. LG ThinQ ON, an AI home hub powered by generative AI, also earned a CES Innovation Award. Acting as the “brain” of the AI Home, LG ThinQ ON maintains seamless connectivity among home appliances and IoT devices around the clock.
The LG UltraGear OLED Gaming Monitor garnered three awards at CES 2025, including the Best of Innovation in the Gaming & eSports category, as well as an Innovation Award in the Imaging category. This advanced monitor merges the exceptional picture quality of OLED with an optimized viewing experience tailored for gamers.
Alongside the UltraGear OLED Gaming Monitor, other innovative LG products received awards, including the LG gram Pro 2-in-1, LG MyView Smart Monitor, LG UltraFine monitor and LG CineBeam projector, demonstrating the company’s extensive influence across technology categories.
The complete list and details of LG’s CES 2025 Innovation Award winners will be revealed at CES 2025 on January 5.
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By News Reporter
SANTA CLARA, Calif., October 29, 2024 — Showcasing cutting-edge technological solutions,
link hidden, please login to view, the North America Innovation Center of LG Electronics, announced the winners of the 2024 Startup Pitch Competition, co-sponsored by LG Chem. This year’s event, held during LG NOVA’s annual in San Francisco, featured standout startups focused on Life Sciences, Open Innovation, HealthTech, AI, Smart Life and CleanTech, with three companies recognized for their potential to drive impactful change. Ten startups competed for cash prizes and recognition in front of a panel of industry experts, LG executives and investors. The 2024 winners are:
First Place: . – mDETECT has developed highly-sensitive cancer blood tests using DNA sequencing, offering a universal approach to monitoring therapy response and detecting cancer progression. The company received the top prize of $15,000. Second Place: – Glidance is revolutionizing independent mobility for people who are blind or have low vision with Glide, the first AI-powered intelligent guide, which enhances confidence, safety, and autonomy. Glidance was awarded $10,000. Innovation for Impact: – Oncoustics is transforming low-cost point-of-care ultrasound devices into powerful diagnostic tools for early detection and monitoring of liver diseases using AI. Oncoustics received $10,000 for its selection as Innovation for Impact company. This award category was sponsored by LG Chem. In addition to cash prizes, participants will have the chance to explore further collaboration through LG NOVA’s , which seeks to support innovative startups through potential collaborations, partnership programs, marketing opportunities and other resources.
“We’re excited to recognize startups that are truly pushing the boundary of what’s possible, developing technologies that have the potential to make an impact on people’s lives,” said Dr. Sokwoo Rhee, corporate executive vice president for innovation at LG Electronics and head of LG NOVA. “These companies are leading the way in critical fields like healthcare, cleantech, AI and life sciences and we look forward to exploring opportunities with them as they continue to advance their innovations. Together, we can shape a brighter tomorrow by driving meaningful change through collaboration.”
The fourth annual LG NOVA InnoFest brought together industry leaders, investors and startups to explore emerging technologies in a collaborative environment. This year’s theme, “Lighting the Halo for Innovation,” emphasized the importance of co-creation in driving meaningful progress. The festival featured over 70 speakers, covering topics ranging from building successful ventures and the future of AI to innovative digital care models, energy management and more.
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