LG’s Anti-Discoloration Tech for Outdoor Digital Signage First to Receive UL Verification
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By News Reporter
MORGANTOWN, W.V., Aug. 26, 2024 — LG Electronics today announced that it has established operations in the West Virginia as part of its strategic innovation initiative with the state aimed at advancing the development of new technologies for renewable energy, healthcare and industries of the future.
LG NOVA, LG Electronics’ North America Innovation Center, is opening offices in Morgantown and plans to open another office in Huntington, hometowns for West Virginia University and Marshall University, respectively. To celebrate the office opening in Morgantown, LG is hosting an
link hidden, please login to view event on Monday, August 26th at its new office space to meet with startups, entrepreneurs and business leaders. In addition, LG NOVA is recruiting now for regional operations directors for and , and anticipates hiring additional positions including engineering and technical roles in the months ahead.
The expansion supports LG Electronics’ bringing 275 jobs to West Virginia, to spur the growth of new technologies, investments and economic development for companies and people in the area as announced earlier this year by West Virginia Gov. Jim Justice and LG Electronics CEO William Cho.
Primefocus Health
Exemplifying how LG is driving innovation in the Appalachian Region, , the new digital health venture launched in collaboration with LG NOVA, announced its first customer: Marshall Health Network Inc., a leading West Virginia-based academic health system.
Primefocus Health and Marshall Health Network are working together to customize the Primefocus Health platform to support Marshall Health Network in addressing key regional healthcare issues, such as obesity, healthy aging, substance use disorder, and rural healthcare needs. The Marshall Health Network serves 1.4 million residents in 40 counties in West Virginia, southern Ohio and eastern Kentucky.
The Primefocus Health platform enables providers to deliver a personalized, complete care experience and improve access to quality healthcare. As part of the collaboration, Primefocus Health will also be actively hiring for roles related to the implementation and support of these solutions, creating new job opportunities within the region. Read more about this announcement at .
Dr. Sokwoo Rhee, LG Electronics corporate executive vice president for innovation and head of LG NOVA, said, “Our collaboration with the State of West Virginia enables us to drive innovation and create transformative technologies and businesses to positively impact the people of West Virginia and the broader Appalachian region. We look forward to growing our contributions in the state, and we’re excited about the incredible potential this collaboration holds for advancing our business and the region’s development.”
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By News Reporter
A Trusted Supplier of Vehicle Solutions, Company Earns
Security Certification for Its Transceiver Module for Volkswagen
SEOUL, Aug. 26, 2024 — LG Electronics’ (LG) Vehicle to Everything (V2X) solution for Volkswagen has received the world’s first Common Criteria (CC) certification for security stability in the V2X device category. The certification reinforces LG’s leading position in the global automotive components market and highlights its advanced capabilities in vehicle cybersecurity, an area that continues to grow in importance in the connected car era.
The recipient of the new CC certification, LG’s VW Transceiver Module, is a telematics component designed exclusively for Volkswagen’s internal combustion engine-specific MQB platform. An internationally recognized standard for IT product security, CC certification indicates that a device provides comprehensive protection against unauthorized access or interference. The module has also met the stringent security standards set by Spain’s National Cryptologic Centre (CCN), earning an Evaluation Assurance Level (EAL) 2+ rating.
V2X technology allows vehicles to communicate with systems, devices and technologies in the surrounding area, including other vehicles (V2V), traffic infrastructure (V2I) and, via smartphones, pedestrians (V2P). Without robust security, V2X devices and networks could be compromised by hackers, potentially leading to traffic congestion, accidents or data breaches. LG is proactive in addressing V2X security threats, ensuring that its advanced telematics components comply with Europe’s increasingly strict security regulations, thereby providing peace of mind to drivers and passengers.
LG is committed to meeting the highest standards for vehicle security, and will continue to provide competitive auto solutions that prioritize safety and reliability. After earning CC certification for its transceiver module for Volkswagen’s MQB platform, LG plans to achieve the same for its V2X solution intended for Volkswagen’s MEB electric vehicle platform within the year.
In addition to obtaining security certifications for its V2X solutions, LG is enhancing security across all areas of its automotive electronics business. In 2022, LG Vehicle component Solutions (VS) Company received the Trusted Information Security Assessment Exchange (TISAX) certification and, last February, gained Cyber Security Management System (CSMS) certification from TÜV Rheinland.
“By earning CC certification for the security of our V2X solution for Volkswagen, we have effectively demonstrated our superior component technology and security capabilities, both of which are key elements for success in the future mobility sector,” said Eun Seok-hyun, president of LG Vehicle component Solutions Company. “LG will continue to solidify its position in the global automotive parts market, delivering innovative, secure solutions that ensure safer roads for all.”
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By News Reporter
Kinetic LED signage has transformed how viewers interact with content, emerging as a new method of visual storytelling. Recent technological advancements have forged the way for the brilliance of traditional LEDs to come together with kinetic art technology, creating three-dimensional (3D) displays that exude vibrant colors and dynamic sounds for an enhanced visual experience.
Kinetic LED signage has become a standout choice for artistic exhibits in public spaces, adding dynamic movement to museums, hotel lobbies and galleries. By displaying animated patterns that seem to emerge from the screen, this innovative signage solution adds a sense of realism to the space that conventional displays cannot replicate. When combined with vivid colors and sound effects, it seamlessly integrates into a wide array of spaces, effectively showcasing diverse content from compelling advertisements to stunning works of art.
The Sangsang Platform, a cultural complex in South Korea remodeled from an old granary to host various cultural activities, features the gigantic LG Kinetic LED façade as a breathtaking centerpiece. In addition to mesmerizing visitors, the signage solution heightens the ambiance and effectively modernizes the space with dazzling media art displays. Renowned for its size and cutting-edge technology, the LG Kinetic LED signage immerses audiences with its dynamic presence.
Measuring a massive 3 meters wide by 5 meters long and powered by 240 engine motors, images in the LG Kinetic LED signage come alive in vivid detail with the support of High Dynamic Range (HDR). By synchronizing with 240 LED modules that move delicately back and forth up to 300mm, HDR defies the challenges of traditional flat signage to create 3D content, enhancing the sense of immersion and transforming kinetic motion into a work of art. In addition, with customized digital media and sound, the signage delivers realistic audio and motion for an unforgettable sensory experience.
From lobbies to shopping malls to public squares, the LG kinetic LED signage creates an impactful visual effect in indoor spaces. This Kinetic LED as a media platform can maximize the impact of advertising by effectively capturing people’s attention. What’s more, LG Kinetic LED signage offers a bundled software package for buyers, enabling easy application of kinetic motion utilities and eliminating concerns about implementing additional art technology services.
The dynamic media façade of the LG Kinetic LED signage is set to mesmerize viewers and satisfy stakeholders alike, demonstrating LG’s commitment to delivering total service that includes space design, installation and post-management of the LED signage, all of which elevate the customer experience and optimize operational efficiency.
To learn more about LG’s Kinetic LED signage, visit
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By News Reporter
Company Joins SBVA’s AI Fund and Continues Efforts to
Nurture Future Businesses Through Open Innovation Activities
SEOUL, Aug. 19, 2024 — LG Electronics (LG) is making significant investments in startups specializing in artificial intelligence (AI) and deep tech. LG has committed USD 10 million as a key limited partner in the newly established USD 130 million “Alpha Intelligence Fund (AIF)” by
link hidden, please login to view. SBVA will curate a portfolio for AIF by selecting startups with high growth potential in AI, deep tech and robotics. The firm aims to leverage its global networks and resources to support the growth and meaningful achievements of these startups.
For over 20 years, SBVA has been investing in global startups, enhancing its expertise in ICT technology and strengthening its international network. By participating in the SBVA fund, LG plans to engage in the sharing of information on rapidly changing innovative technology trends and reflect these global market changes in its management strategies.
Through this investment, LG aims to expand cooperation with innovative startups and continue efforts to secure future technologies, ultimately seeking qualitative growth. The company plans to strengthen its networking with leading global companies and startups, discover additional opportunities for strategic investments and secure technological capabilities for future businesses.
LG intends to accelerate its transformation into a “Smart Life Solutions” company by securing innovative technologies for its key growth engines, including platform-based service businesses, B2B businesses and other new ventures. The company plans to continue efforts to secure future core technologies and expand its business areas beyond the home to business spaces, mobility and more.
Previously, in July, LG acquired an 80 percent stake in Athom, a smart home platform company headquartered in Enschede, Netherlands, and signed a contract to acquire the remaining 20 percent within the next three years. In March, LG invested USD 60 million in Bear Robotics – an AI-based autonomous service robot startup headquartered in Redwood City, Silicon Valley, USA – through a new stock acquisition agreement to acquire a stake in Bear Robotics.
In addition, through LG NOVA – the company’s Silicon Valley-based innovation center – LG has been conducting annual contests since 2021 to discover and nurture startups with innovative ideas and support their commercialization, thereby seeking new business opportunities. LG NOVA is particularly focused on building sustainable growth and nurturing systems for future innovative industries such as digital healthcare, clean tech and AI.
“By participating in the AIF, we aim to secure AI capabilities through active open innovation activities and strengthen our position within the AI value chain,” said Eugene Yoo, vice president and leader of the Open Innovation Task at LG. “We plan to discover and collaborate with capable startups to explore future business opportunities.”
“We will continue to make investments that accelerate technological innovation, leveraging our differentiated technical expertise, global network and investment experience. We plan to maximize the growth potential of these companies by supporting the establishment of joint ventures with startups and major investors, and by promoting collaborative business projects,” said SBVA CEO JP Lee.
Meanwhile, SBVA, established as SoftBank Ventures Asia under the SoftBank Group, was acquired last year by The Edgeof, an investment company led by Taizo Son, chairman of the global investment firm Mistletoe, and became independent. SBVA manages assets totaling approximately USD 2 billion AUM and has offices in San Francisco, Israel, Singapore and Seoul. It is investing in over 100 companies. SBVA plans to conduct a second closing within the year to increase the size of the AIF.
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By News Reporter
Digital signage is an essential tool for connecting and communicating with key stakeholders across various environments, including retail, hospitality, healthcare and corporate sectors. This technology delivers dynamic and customized content to captivate, entertain and inform audiences. To maximize the value of these versatile B2B products, innovative companies like LG have introduced cloud-based content management solutions, providing clients with a new level of control and convenience.
According to a
link hidden, please login to view conducted by Grand View Research, the digital transformation solution market is expected to record a compound annual growth rate of 30.8 percent by 2030, driven largely by the increasing adoption and investment in cloud technology. Cloud-based content management solutions enable companies to administer their digital content – and the digital signage that displays it – from almost anywhere, significantly reducing time, hassle and costs. Further streamlining business operations, some solutions now incorporate AI and data analytics to measure advertising performance and create content tailored to target audiences. Following this trend, many system integrator companies have started to offer services relating to the installation and management of cloud software for digital signage. Several of LG’s successful cloud-based solution implementations have been led by (WAND), a U.S.-based digital display and content management software provider and systems integrator primarily serving the food service market. WAND, which boasts many notable clients, leverages LG’s webOS-based digital signage and LG Business Cloud. This platform offers straightforward setup and a wide range of options for diverse business sectors, simplifying the purchasing and application of LG digital signage management software. By implementing LG Business Cloud solutions, WAND’s customers have achieved greater scalability and efficiency in their operations while simultaneously enjoying an enhanced digital signage management experience.
The winner of an InfoComm 2024 Best of Show award from AV Technology magazine, is a one-stop platform that offers an array of software solutions to meet B2B customers’ various digital signage and content management needs. These include the LG SuperSign Cloud digital signage content management system (CMS), and LG Pro:Centric Cloud, a CMS designed for hotel TVs. Pro:Centric Cloud fosters a guest-friendly environment by enabling tailored customer service and the creation of personalized content for in-room displays.
In addition, the platform features the LG ConnectedCare remote management solution (RMS), which lets users manage and monitor the performance of their LG digital signage products remotely, sending instant alert notifications if an error is detected. Another outstanding solution offered on the platform is LG DOOH Ads, LG’s commercial display advertising solution. These convenience-enhancing solutions save businesses valuable time, as they can now be easily purchased through LG Business Cloud. Previously, customers had to navigate to each solution’s official website or webpage to make a purchase.
Moreover, LG Business Cloud lets users take advantage of trial licenses and tutorial videos for every solution offered on the platform.1 After purchasing a license from the LG Business Cloud website, customers can seamlessly connect their licenses to their digital signage and immediately begin using their newly acquired management solutions without any additional steps.
By providing all the essential tools needed to simplify and streamline content and display management, LG Business Cloud helps B2B customers maximize the potential of their LG digital signage.
To learn more about LG’s cloud-based B2B solutions, visit .2
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1 Trial licenses and tutorial videos are services provided to registered members.
2 Purchasing solutions on LG Business Cloud is currently available in the U.S., with plans to gradually expand to other regions.
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