LG Unveils New Therma V™ R290 Monobloc Models With Advanced Compressor at IFA 2024
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By News Reporter
LG has once again left a lasting impression on visitors to ISH, one of the world’s biggest annual tradeshows for HVAC, water and sanitation solutions. Held in Frankfurt, Germany, the event highlighted LG’s extensive range of integrated heating solutions customized for diverse environments and spaces, including high-efficiency residential heat pumps and large-capacity commercial systems. Tailormade for the European market and compliant with the European Union’s F-gas Regulation, LG’s products exclusively employ refrigerants with a low Global Warming Potential (GWP).
A major attraction at LG’s booth, the Hero zone introduced ISH visitors to the exceptional Therma V R290 Monobloc air-to-water heat pump (AWHP) for residential applications. Displayed beneath a captivating hanging façade at the center of the zone, the new Therma V boasts a sleek, minimalist design, quiet operation and outstanding cold-climate performance, thanks to LG’s advanced scroll compressor. Designed with user comfort and the health of the planet in mind, the Therma V employs R290 refrigerant, which has a GWP of 3, to reduce carbon emissions.
LG also showcased the Monobloc G and Cascade Control Unit, two sophisticated solutions suitable for multi-unit apartment buildings and large homes. The Cascade Control Unit offers flexible scalability, allowing users to add up to eight outdoor units to their HVAC system. This adaptability not only meets varying heating demands but also optimizes energy efficiency, thereby contributing to the reduction of HVAC running costs.
Another notable exhibit was the new LG heat pump water heater (HPWH) with R290 refrigerant. Displayed in a booth area designed to resemble a stylish European kitchen, the versatile HPWH R290 utilizes both air and electricity as energy sources, achieving greater efficiency than traditional electric or a gas-powered water heaters. Its simple design ensures compatibility with various installation environments and customer needs, offering seamless integration with various types of indoor units, such as control, hydro and combi.
In response to recent EU restrictions on refrigerant usage, LG has launched a complete lineup of reliable commercial HVAC solutions utilizing R32 refrigerant (GWP of 675). Visitors learned about the innovative, large-capacity Inverter Scroll Chiller, which leverages twin inverter scroll compressors to maximize cooling power and operational efficiency. The Inverter Scroll Chiller can be integrated with LG’s Building Energy Control (BECON) CPM system, which utilizes advanced AI technologies to simplify control and monitoring of LG’s commercial HVAC solutions.
The Multi V i R32 variable refrigerant flow (VRF) solution was another attraction at LG’s booth. Incorporating the company’s AI engine, the Multi V i intelligently manages temperatures across multiple indoor spaces. This VRF solution includes a full package of integrated solutions, including a number of safety features and systems designed to enhance stability and reliability, and provides time-saving troubleshooting assistance with Smart Diagnosis.
LG, a pathfinder for innovative heating, has been at the forefront of HVAC innovation for several decades and continues to show the way forward. With its comprehensive exhibit of efficient and sustainable HVAC solutions at ISH 2025, the company reaffirmed its commitment to decarbonization and to paving the way to a better future for all.
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By News Reporter
Designed for Elevated Home Living, Company’s Premium Residential Air Conditioner
Effortlessly Blends Advanced AI Technology With Artful Aesthetics
SEOUL, Mar. 6, 2025 — LG Electronics (LG) is unveiling the ARTCOOL AI Air, an advanced cooling and heating solution designed to deliver optimal indoor comfort, sophisticated style and convenient usability. Adopting LG’s advanced AI Core-Tech, this impressive residential air conditioner learns from users’ preferences to provide personalized climate control and improved energy efficiency.
The ARTCOOL AI Air leverages AI-powered climate optimization to create a more comfortable living environment. Its AI Air mode intelligently adjusts airflow strength and direction in real-time, taking into account the room’s layout and occupants’ positions. Compatible with the ThinQ app, users can remotely monitor and customize airflow settings to suit their preferences. In addition, the Sleep Timer+ function enhances comfort by regulating temperature and airflow based on individual usage patterns, creating the ideal conditions for a restful night’s sleep.
Boasting a sleek, modern-minimalist design, LG’s latest ARTCOOL fits seamlessly with a wide range of contemporary interior styles. The new model’s black mirror glass finish and the series of horizontal bars composing the grille at its lower edge add a touch of luxurious refinement to any room. The grille not only provides a subtle yet striking visual contrast to the reflective black surface above it but also plays a crucial role in enhancing airflow distribution. When airflow is directed solely through the ARTCOOL’s front outlet, the distinctive multi-line grille structure helps create a “wind spread” of over 180 degrees, delivering a softer and more pleasant breeze.
Moreover, the company’s new air conditioner proactively helps users save energy with its AI kW Manager and Window Open Detection features. Accessible via the ThinQ app, the AI kW Manager provides real-time power usage data and allows users to set customized energy-usage limits, offering a convenient way to monitor and control the electricity consumption of the ARTCOOL AI Air. The Window Open Detection and the Human Detecting Sensor contribute further to the prevention of energy waste. The Window Open Detection feature switches the air conditioner to energy-saving mode when it detects a sudden change in temperature, while the Human Detecting Sensor activates energy-saving mode when it senses the room has been unoccupied for a period of time.
“The ARTCOOL AI Air combines sophisticated design with LG’s cutting-edge AI and air conditioning technologies to provide personalized comfort, premium style and intelligently energy savings,” said James Lee, president of the LG ES Company.
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By News Reporter
LG Business Cloud Welcomes LG DOOH Ads and LG Pro:Centric Stay,
Providing More Tailored Options for Diverse B2B Environments
SEOUL, Jan. 20, 2025 — LG Electronics (LG) will unveil an enhanced version of LG Business Cloud, an online platform that streamlines the management and operation of LG commercial displays and hotel TVs, at Integrated Systems Europe (ISE) 2025 in Barcelona, Spain, from February 4-7. Designed to meet the evolving demands of B2B clients, the platform now offers the LG DOOH Ads advertising solution for digital signage products, as well as the LG Pro:Centric Stay solution for short-term rental businesses.
LG DOOH Ads provides customers with a comprehensive, customizable and easy-to-use solution for commercial display advertising. Users can set key parameters, such as region, price and ad types, and LG DOOH Ads will automatically select suitable advertisements for display. This reduces the need for businesses to find and secure advertisers themselves. In addition, LG’s advertising solution gives users the flexibility to display ads that they have sourced independently. What’s more, LG DOOH Ads uses advanced AI camera technology to analyze viewers’ data such as gender, age and behavior, delivering customized advertisements based on viewer behavior. It also provides analysis reports on the expected effectiveness of these ads.*
LG Business Cloud also introduces LG Pro:Centric Stay, a new solution created specifically for short-term rental businesses. LG Pro:Centric Stay complements the existing lineup of software solutions available on the platform, including the LG SuperSign Cloud digital signage content management system, LG Pro:Centric Cloud for hotel TVs and LG ConnectedCare. Tailored for diverse B2B environments, these innovative tools help to ensure greater efficiency and flexibility in signage management.
Worldwide, LG continues to support major B2B clients with its seamlessly integrated signage software solutions. Mexico-based hospitality company, Grand Velas, employs LG Pro:Centric Cloud, a solution designed expressly for LG Hotel TVs. LG Pro:Centric Cloud simplifies content management and enhances the guest experience, allowing operators to provide personalized information – such as targeted discount offers for honeymooners or shuttle departure times for tour groups – to each room.
A prominent Spanish telecommunications provider and a well-known U.S. fast-food franchise have embraced LG ConnectedCare, a solution that delivers convenient and intuitive remote display management. Significantly improving operational efficiency, LG’s solution reduces the need to individually adjust each display and enables proactive issue resolution, providing timely email alerts to system managers in the event that a screen error is detected.
LG’s impressive digital signage software solutions – including the newly-added LG DOOH Ads and LG Pro:Centric Stay – are all accessible through the LG Business Cloud platform.
“With the arrival of LG DOOH Ads and LG Pro:Centric Stay on LG Business Cloud, companies can now manage their digital displays more efficiently,” said Paik Ki-mun, head of Information Display Business of the LG Media Entertainment Solution Company. “We aim to provide global B2B clients with differentiated signage software through LG Business Cloud, enabling remote display management and personalized content distribution.”
Attendees of LG’s session at ISE 2025 who verify their subscription to the LG Business Cloud platform will receive an exclusive 50 percent discount coupon for the solution subscriptions.
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* The AI camera-based service, which includes customer behavior data analysis, requires integration with external solutions and incurs an additional payment.
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By News Reporter
Company Showcases Future of AI-Powered Customer Experiences
Through CEO Keynote and Immersive Storytelling
LAS VEGAS, Jan. 6, 2025 — LG Electronics (LG) unveiled its vision for AI-powered customer experiences themed “Life’s Good 24/7 with Affectionate Intelligence” at the LG World Premiere event in Las Vegas on January 6, the eve of CES 2025, widely regarded as the world’s most influential tech event.
Over 1,000 attendees, including global media and partners, were present at the press conference, which was also livestreamed online. To showcase the full scope of LG’s Affectionate Intelligence-powered customer experience, the event stage was divided into three areas representing the various spaces in people’s lives, from the home to mobility and commercial spaces. The company, through engaging demonstrations highlighting real-life scenarios, made clear how its advanced AI will transform daily life for the better.
LG “Affectionate Intelligence” is redefining the conventional, technical understanding of AI by focusing on its potential to revolutionize the customer experience paradigm. This concept leverages AI technology to better understand and empathize with customers, delivering more personalized and differentiated experiences.
The LG World Premiere kicked off with a video titled “Less Artificial, More Human,” followed by a keynote speech delivered by LG CEO William Cho.
“At LG, we’re seamlessly integrating AI into physical living spaces around us. We see space not merely as a physical location but as an environment where holistic experiences come to life – across the Home, Mobility, Commercial and even Virtual spaces,” said CEO Cho. “In these spaces, devices and services will harmonize to create entirely new customer value. This is where our Affectionate Intelligence truly shines, clearly standing out from the others.”
Cho then highlighted three fundamental elements to realize this vision: connected devices, capable AI agents and integrated services.
Connected devices, which serve as the customer touchpoint for AI, are one of LG’s greatest assets. Not only are there hundreds of millions of LG smart products already in use worldwide, but with last year’s acquisition of smart home solutions provider Athom, LG now offers seamless connectivity with IoT devices from over 170 global brands.
As for AI agents, LG is set to advance its AI agent, LG FURON, which combines the power of generative AI built on large language models with real-time spatial sensing and insights into customer lifestyle patterns. This innovative AI agent can understand customer situations and contexts in real-time, effortlessly coordinating devices and services to provide a more tailored and responsive user experience, all while protecting personal data.
Empowering AI-Based Integrated Services with Microsoft
To support his vision of providing compelling integrated services, CEO Cho announced a strategic partnership with Microsoft. The plan is to lead innovation by combining LG’s products and customer insights from various spaces, such as the home, mobility and commercial areas, with Microsoft’s AI technology to implement empathetic AI integrated services.
Judson Althoff, executive vice president and chief commercial officer at Microsoft, shared, “At Microsoft, we believe AI will fundamentally change the way we live and work, and we could not be more excited to partner with LG Electronics – the pioneers of smart, connected spaces – to integrate AI into life’s everyday experiences.”
The two companies are working on enhancing AI agents for various spaces, including homes, vehicles, hotels and offices. LG has been applying Microsoft’s voice recognition and speech synthesis technologies to its Self-Driving AI Home Hub, enabling it to understand diverse accents, pronunciations and colloquial expressions. Plans also include developing AI agents that not only understand and interact with customers but also predict their needs and preferences.
Althoff also announced further Microsoft collaboration with LG in the rapidly growing field of AI data centers. With LG’s thermal management systems and advanced chiller technologies optimized for AI data centers, the partnership aims to enhance energy efficiency in these critical backbones of AI infrastructure. Together, the companies plan to create next-generation data centers that are more efficient and sustainable.
Bringing AI Vision to Life
Illustrating Cho’s Affectionate Intelligence vision, LG captivated the audience with a short play about a family’s day from morning to night. Departing from the traditional product presentation speech format, this vivid portrayal demonstrated how LG’s AI innovations unveiled at CES 2025 and driven by the vision of “Better Life for All,” seamlessly enhance everyday life across various spaces.
In the morning scene, LG’s AI agent, FURON, highlights its personalized capabilities: “I noticed some coughing last night, so I adjusted the room temperature for your comfort.” Beyond environmental adjustments, FURON demonstrates thoughtful assistance, suggesting, “You don’t have any plans this afternoon – why not accompany your mother to her scheduled health check-up?”
The morning commute further highlights the convenience of AI integration. In the car, LG’s AI-powered in-cabin sensing solution detects when the driver forgets their coffee tumbler, asking, “Would you like to stop by a café two minutes away for coffee?” It also monitors biometric signals, responding to an elevated heart rate before an afternoon meeting by playing soothing music to help the driver relax. The system also proactively suggests rerouting to avoid accidents and recommends holding a video conference inside the vehicle if traffic delays risk causing the driver to miss an important meeting. Upon arriving at the office, the AI adds a personal touch, such as displaying previously recorded family vacation footage on the car’s internal and external cameras.
After work, the living room TV equipped with AI technology enhances the home entertainment experience. It analyzes the viewing environment, patterns and history to recommend tailored content. If the customer mentions difficulty hearing dialogue in a video, the AI adjusts the audio, enhancing voice clarity by isolating it from background noise and making it sound as though it’s coming naturally from the center of the TV screen.
Seamless and Holistic Customer Experiences Anytime, Anywhere, Seen or Unseen
Concluding his keynote address, CEO Cho emphasized AI’s role in driving transformative change across both B2C (business-to-consumer) and B2B (business-to-business) sectors.
He highlighted innovative initiatives like the LG Smart Cottage, a compact modular home that integrates AI-powered appliances, HVAC systems and other advanced technologies to redefine residential living. Similarly, LG envisions the automobile as a “personalized digital cave,” featuring software-defined vehicle solutions and AI technologies that understand and adapt to both the internal and external vehicle environment, delivering groundbreaking mobility experiences.
In smart factory solutions, LG leverages over 60 years of world-class manufacturing expertise, offering next-generation manufacturing systems powered by AI and robotics. Additionally, LG’s AI-based thermal management systems and advanced chiller technologies are optimizing energy efficiency in AI data centers worldwide.
“Our ultimate goal is simple yet profound: to leverage AI as a means to create holistic customer value, in which ever space you are you are,” said CEO Cho. “Irrespective of how AI transforms our lives, one thing will never change: our promise of Life’s Good. With this unwavering commitment, we will continue to strive for industry-leading experiences for our customers – seen or unseen – to everyone, everywhere, every time.”
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