Quantcast
Jump to content

Bridging the Cultures of Saudi Arabia and Korea Through the Transcendent Power of K-Pop


Recommended Posts

Imagine a world where every moment is savored and each experience deeply cherished. This life of fulfillment is no longer a distant dream but a reality, thanks to LG’s bold optimism and relentless drive to innovate. The company’s goal is to shape a future where it’s easy to appreciate the smaller things in life and where Life’s Good for everyone, no matter where they live.

LG_K-pop-World-Festival_1-600x325.png

In line with this dedication to creating a happier, more connected future for all, LG Saudi Arabia organized its first-ever K-POP World Festival on August 3 at JAX District’s Cultural and Art zone in Riyadh. To foster cultural unity and mutual respect, LG invited the nation’s biggest K-pop enthusiasts to promote a special and vibrant cultural exchange between Saudi Arabia and South Korea.

The warehouse was packed with excited fans, who created an incredibly energetic atmosphere as each act performed. The local fan base’s devotion to the world’s fastest-growing music genre was demonstrated by the hundreds of people outside who couldn’t get inside, decked out in traditional clothes like hijabs and abayas while singing and dancing to their favorite Korean songs. The festival was a perfect picture of how K-pop has found a special place in Saudi hearts, harmonizing with the local culture.

LG_K-pop-World-Festival_2-600x337.png

With 30 teams from across Saudi Arabia competing in the preliminaries, the best 10 progressed to the final. After a fiercely contested final showdown, the coveted title was awarded to the Saudi female trio dance group, Everlast, who captivated the audience with a dynamic performance and their undeniable talent. This victory qualifies Everlast for the K-pop festival finals which will be held in Changwon, South Korea, in October.

LG_K-pop-World-Festival_3-600x337.png

The winners each received a premium LG product, such as an XBOOM speaker, CineBeam Q projector, LG InstaView Refrigerator or LG OLED Posé TV. These high-end prizes, which reflect LG’s dedication to recognizing top talent and promoting technological innovation, were also showcased during the festival to let attendees interact with and experience the company’s latest offerings in person.

LG_K-pop-World-Festival_4-600x337.png

Under the partnership of the Korean Embassy in Saudi Arabia, the Ministry of Culture of Saudi Arabia, the Saudi Entertainment Academy (SEA) and LG, this vibrant celebration of two unique cultures underscored the strengthening cultural and diplomatic relations between the two nations.

For further updates on the company’s ongoing endeavors to foster distinctive cultural exchanges and support innovation across the world, stay tuned to

link hidden, please login to view
.

# # #

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Similar Topics

    • By News Reporter
      Companies to Jointly Develop Total Solutions for Virtual Production and XR Studios

      SEOUL, Sep. 9, 2024 — LG Electronics (LG) announces it has acquired a stake in
      link hidden, please login to view (Mo-Sys), a market leading developer of virtual production solutions and camera robotics. The strategic seed investment and partnership will expand LG’s capabilities in the virtual production and broadcasting technology segments, enabling it to deliver a more comprehensive lineup of sophisticated hardware- and software-based solutions. Formerly the exclusive province of the movie industry, virtual production studios are becoming increasingly popular with TV broadcasters, and with corporations and educational institutions seeking to create their own content in house. Employing a wide array of advanced technologies, including large-scale LED screens, camera tracking, LED controllers and media servers, virtual production stages have brought a new dimension – and a raft of new possibilities – to the art of visual storytelling.
      Renowned for its industry-leading display technology, LG has already established itself in this growing segment, providing its Micro LED and LED screens for both virtual reality (VR) studios and extended reality (XR) stages. Through its newly-signed strategic partnership with Mo-Sys, LG will be able to offer a fuller range of solutions for virtual production and XR studios. As part of the agreement, the two companies will be able to seamlessly support customers who choose to combine LG’s LED displays and controllers with Mo-Sys’s XR products and systems to create a total solution for XR.
      “We’re excited by this new partnership, and by the unique value we’ll be able to deliver to customers through combining LG’s mastery of display technology with Mo-Sys’s expertise in virtual production solutions,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Business Solutions Company. “LG will continue to pursue collaboration with partners to strengthen its capabilities as a provider of B2B solutions and innovative experiences.”
      Michael Geissler, CEO of Mo-Sys Engineering, commented, “We are delighted to have LG’s support as we continue to innovate in the field of next-generation virtual production technology. Their investment will enable us to enhance our R&D efforts, drive sustainability, and create more efficient production solutions.”
      LG virtual production solutions will be on show at the International Broadcasting Convention (IBC) 2024 in Amsterdam, the Netherlands (September 13-16). For more information, visit .
      # # #

    • By News Reporter
      Company’s Industry-Leading LG UltraGear Gaming Monitors to Support the World’s
      Top Pros at Global Festival of Esports in Riyadh

      SEOUL, June 26, 2024 — LG Electronics (LG) has been announced as the official partner of the Esports World Cup (EWC) 2024, set to take place in Riyadh, Saudi Arabia, from July 3 to August 25. Formerly known as Gamers8, EWC is an annual international esports tournament. This year’s edition – the first under the EWC name – will host competitions for 21 of the world’s biggest online games, including League of Legends, Overwatch and Fortnite. The exclusive gaming monitor of the event for the third consecutive year, the LG UltraGear will take center stage at EWC 2024, supporting the world’s top gamers as they battle for victory in Riyadh.
      Boasting the largest prize pool of any esports tournament, EWC 2024 promises eight weeks of thrilling gaming action, featuring over 1,500 professional athletes. The acclaimed LG UltraGear OLED gaming monitor (model 32GS95UE) will be prominently featured at the event. Additionally, more than 990 UltraGear gaming monitors will be utilized during league matches and showcased at LG’s booth at EWC.
      LG UltraGear, the company’s premium gaming brand, provides next-level gaming experiences for both professional athletes and amateur enthusiasts alike. These gaming monitors offer high refresh rates, rapid response times, and vibrant, crystal-clear images; a combination that drives gaming immersion to dizzying new heights.
      Along with its premium self-lit screen, the 32-inch LG UltraGear OLED gaming monitor (model 32GS95UE) features the world’s first VESA-certified dual-mode technology, ensuring an optimized gaming experience at both UHD 240Hz (ideal for visually stunning, narrative-rich games) and FHD 480Hz (a great choice for fast-paced FPS, MOBA and racing titles). It also incorporates LG’s Pixel Sound technology for more realistic and three-dimensional in-game audio.
      LG’s involvement in EWC 2024 is part of the company’s ongoing efforts to advance esports worldwide. In addition to EWC and its predecessor, Gamers8, LG sponsors and actively participates in major gaming competitions such as the League of Legends Champions Korea and the League of Legends EMEA. Through consistent engagement with the gaming community and the exceptional performance and features of its UltraGear gaming monitors, LG has become a respected name in the world of esports.
      EWC 2024 attendees can visit LG’s booth to try out the same UltraGear gaming monitors used by their gaming idols throughout the tournament. They can also improve their own gaming skills by taking part in coaching sessions run by the LG-sponsored Gen.G Global Academy. Furthermore, visitors to LG’s booth can win prizes by participating in exciting competitions and events.
      “Saudi Arabia’s premier esports festival, EWC is the new destination for esports fans,” said Mohammed Al Nimer, Sales Director at EWCF. “We’re excited to work with partners like LG, who share our passion for gaming and esports-culture, and to have LG UltraGear as the official gaming monitor of the inaugural EWC.”
      “It’s a real honor for LG UltraGear to be named the official gaming monitor brand of an esports event as momentous as EWC 2024,” said YS Lee, vice president and head of the IT business unit of LG Business Solutions Company. “Designed to satisfy the needs of both professional and casual gamers, LG UltraGear OLED gaming monitors are tailor-made for next-level gaming experiences.”
      For more information about EWC 2024 and the latest LG UltraGear gaming monitors, check out and follow LG UltraGear (
      link hidden, please login to view). # # #

    • By News Reporter
      As an avid supporter of the arts and culture, LG Electronics is committed to enhancing life by integrating its groundbreaking technologies with some of the world’s most exquisite art pieces. By providing artists and gallery curators with the finest LG OLED TVs, considered by many as the ultimate digital canvas, LG enables a captivating and inspiring multi-sensory experience.

      In the Philippines, LG partnered with the National Museum of Fine Arts in Manila to celebrate the 140th anniversary of Spoliarium, an iconic masterpiece by renowned Filipino painter Juan Luna. Coinciding with National Heritage Month, LG Philippines donated various products, including LG OLED TVs, to the museum to foster a deeper appreciation for the arts and enhance public access to the nation’s rich cultural heritage.

      On May 27, a total of 118 local journalists gathered in the esteemed museum’s Old Senate Hall of the Philippines to witness the latest advancements in home entertainment, including the newest LG OLED evo TVs (G4 and C4 series). Powered by LG’s α (Alpha) 11 AI processor, which offers four times the performance of its predecessor, LG OLED evo TVs provides personalized experiences tailored to user preferences and viewing habits.

      Throughout the elegant rooms of the National Museum of Fine Arts, various LG home entertainment products were on display, allowing visitors to see firsthand how LG brings out the best image quality with its deep blacks and vibrant colors.

      The event also featured the LG Objet Collection Posé, a Lifestyle Screen designed to provide new interior design freedom for décor enthusiasts. With its angular, minimalist design and flexible installation options, Posé blends seamlessly into practically any space with exceptional ease. It even boasts LG’s immersive Gallery mode, which displays works of art or photos on its self-lit digital canvas, transforming any space into a sophisticated gallery.

      In addition to the OLED-infused devices, LG showcased its QNED TVs, which offer enhanced contrast, brightness levels and detailed picture quality for exceptional viewing from every angle. For those looking to create the home theater of their dreams, LG soundbars were strategically placed around the museum to elevate the viewing experience with incredibly immersive surround sound.

      This event highlighted LG’s full commitment to fusing technology with timeless art to unlock more engaging and impactful cultural experiences. Aligned with its Life’s Good promise, LG will continue to support initiatives that spark creativity, promote cultural exchanges and enhance the appreciation of arts and culture through smart life solutions built for all.

      Contributed by LG Philippines
      # # #

      link hidden, please login to view
    • By News Reporter
      Company Reinforces Industry Leadership With
      Summit for Technical Consultants From Across Asia

      SEOUL, May 30, 2024 — LG Electronics (LG) is currently hosting the inaugural LG HVAC Consultant Leaders’ Summit – LG Alumni Event – in Seoul, South Korea (May 28-31). The summit provides heating, ventilation and air conditioning (HVAC) consultants from across Asia with the valuable opportunity to benefit from LG’s extensive industry insight and to learn more about its advanced technologies. The first-of-its-kind event is expected to bolster the company’s leadership in the Asia region, which is now the world’s most rapidly-expanding HVAC market.
      Attending the summit were 46 consultants from five Asian countries: Indonesia, Singapore, Thailand, the Philippines and Vietnam. Technical consultants play a vital role in the HVAC business, supporting customers in important areas including system design, installation guidance and maintenance support. By collaborating closely with consultants in each market, LG is able to provide a differentiated customer experience that adds significant value to its industry-leading HVAC solutions.
      With its high-growth potential, Asia has emerged as a key market for the expansion of LG’s HVAC business. Driven by an increase in commercial construction and stricter government energy-saving policies, the region is experiencing escalating demand for smart HVAC systems offering integrated IoT control, building automation and real-time performance monitoring. A respected provider of high-efficiency residential and commercial HVAC solutions based on innovative heat pump technology, LG is working with universities and research institutes to develop the next generation of cutting-edge heat pump systems.
      In 2023, LG announced its plan to more than double the sales volume of its residential and commercial HVAC business by 2030 – an ambitious goal that will secure the company’s position as a global top-tier HVAC solutions provider.
      Through a series of engaging seminars being led by industry experts, the consultants participating in the LG HVAC Consultant Leaders’ Summit – LG Alumni Event will come away with new insight into the trends and technologies shaping the HVAC landscape in Asia and worldwide. Key topics include zero-carbon buildings and HVAC in the era of Artificial Intelligence.
      With Asia as the starting point, LG aims to strategically expand its consultant network around the globe, extending its outreach efforts to regions with high-growth potential, such as Central and South America.
      “It’s a pleasure to be sharing our cutting-edge technologies and industry insights with professional HVAC consultants from some of Asia’s most dynamic markets,” said James Lee, head of the Air Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “We will continue to collaborate closely with our consultant network to ensure the best customer outcomes and to grow our influence throughout the Asia region.”
      # # #

      link hidden, please login to view
    • By Home Owner
      This is a question about the IR Blaster port on the backside of the OLED G3 TV. I understand that the LG Magic Remote can be configured to control third-party devices through its IR blaster. Does anyone know if the LG TV's blaster is limited to working with the LG Magic Remote or is it possible for the LG blaster to pass-through the IR signal from a third-party remote to my device located behind the TV? I don't want to configure the LG Magic Remote to control my device. I would prefer to use my device's remote and just have the LG TV pass the IR signal from the frontside of the TV to the backside of the TV where my device can see it. Does this make sense?
×
×
  • Create New...