Bridging the Cultures of Saudi Arabia and Korea Through the Transcendent Power of K-Pop
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By News Reporter
SEOUL, Dec. 10, 2024 — LG Electronics (LG) has announced a partnership with creative artist, multi-platinum musician, and tech entrepreneur, will.i.am, to launch a new line of audio products under the brand “
link hidden, please login to view.” The partnership aims to transform xboom into a culture-forward brand with an urban aesthetic, providing an all-new audio experience. In this partnership, LG has appointed will.i.am as LG xboom’s “Experiential Architect.” He will play a pivotal role in carving out a new space for xboom in the audio industry. Drawing inspiration from his pop culture and technological know-how, will.i.am will provide strategic counsel for LG xboom’s product development, design and brand marketing. By combining LG’s advanced technologies with will.i.am’s unique insights as a world-renowned music artist and tech entrepreneur, this partnership will infuse LG xboom products with fresh creative aspirations.
“Working with renowned tech and lifestyle innovator, LG, opens the door to groundbreaking and dynamic experiences that speak to a broader community of music enthusiasts,” said will.i.am. “By bringing our cutting-edge technology and distinctive creative visions together with LG xboom, we want to foster an iconic culture where people can explore their passion for music with others on a whole new level.”
The 2025 line of “xboom by will.i.am” products, including Bluetooth speakers and wireless earbuds will be unveiled at CES 2025. The xboom Buds will be the first product available in the market.
All “xboom by will.i.am” products bear the mark of will.i.am, who took part in creating LG xboom’s signature sound that boasts a rich bass with a balanced and warm tones. It comes in two distinct modes for listening: one mode provides stimulating sounds that gets you moving with powerful bass while a second mode offers a soothing sound with harmonious tones. The overarching design for LG xboom aims to elevate music enjoyment. Speakers incorporate clever embellishments such as easy-to-hold straps and colorfully interactive lighting that is in sync with the beat of the music being played. Earbuds are designed ergonomically with ear tips and ear hooks for a comfortable fit that also delivers the best sound experience.
“This launch marks the integration of our wireless earbuds and Bluetooth speakers into one audio brand, LG xboom,” said Lee Jeong-seok, head of LG Media Entertainment Solution Company’s audio business division. “We are thrilled to announce this partnership with will.i.am that will play a critical role in solidifying LG xboom’s new identity.”
All “xboom by will.i.am” products will be integrated with will.i.am’s RAiDiO.FYI, an AI-powered interactive audio experience, to introduce a new generation of listeners to infotainment. RAiDiO.FYI empowers listeners with unique abilities to immerse, personalize and have a two-way real-time conversation with their favorite topic-based STAiTiONS. This conversational media platform transforms radio as we know it into a new dimension, connecting consumers deeper with the music, talk radio and cultural content they love.
LG and will.i.am will celebrate this new partnership with product showcases and tech demonstrations at CES 2025 (January 7-10). To know more about “xboom by will.i.am”, please visit .
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By News Reporter
In this installment of On the Job, we explore LG’s IR Division and their efforts to communicate with key stakeholders, sharing progress updates and future plans to enhance the company’s value.
Effective investor relations (IR) are critical to a company’s success, fostering transparency by providing clear and accurate information to investors, analysts and other stakeholders. The role of IR professionals is evolving globally to encompass important corporate functions including sustainability. Rather than merely serving as liaisons between the organization and the financial community, IR teams are increasingly becoming strategic partners, playing a vital role in advancing Environmental, Social and Governance (ESG) initiatives that go beyond traditional sustainability reporting.
As a company that has always prioritized transparent communications with customers or investors alike, LG has carefully constructed a highly skilled team of IR practitioners. In this installment of On the Job, we get an “up close” look at LG’s IR Division to learn about their tasks, the challenges they face and what motivates them to excel in their field.
The primary mission of an IR organization is to ensure fair business valuation, create an environment conducive to raising funds through capital markets and maintain a stable shareholder base.
“To achieve this, our Division handles a range of tasks, from responding to investors and overseeing corporate disclosures to announcing earnings and conducting business briefings and shareholder meetings,” said Park Won-jae, head of IR Division at LG Electronics.
IR activities can be broadly categorized into three main areas: enhancing capital market integrity by ensuring compliance with relevant regulations and laws in information sharing; communicating with investors about the company’s management status, strategies and vision through corporate presentations and conferences; and collaborating with related organizations, such as finance, to establish shareholder return policies like dividends or share buybacks to enhance shareholder value.
LG’s IR Division consists of the IR Planning Team and the IR Communications Team. The IR Communications Team focuses on managing interactions with Korean and international investors and handling activities that require a high level of external engagement. Meanwhile, the IR Planning Team oversees policy-related tasks, such as company information disclosures and shareholder meetings.
Given that each team handles different types of tasks with varying scopes of collaboration and expected outcomes, team members need to possess skills and expertise tailored to their specific responsibilities.
“Members of the IR Planning Team must possess a strong awareness of compliance and a thorough understanding of relevant systems and regulations,” stated Lee Seung-ju, head of the IR Planning Team. “In contrast, the IR Communications Team requires exceptional communication skills, as their role involves extensive interaction with both Korean and global investors.” Additionally, it is crucial for members of both teams to have a comprehensive understanding of capital markets, the industry landscape and the various segments of the company’s operations.
The daily routines of LG’s IR Division members are significantly influenced by the time of year. “Our work follows a distinct cycle that typically aligns with quarterly, semi-annual and annual financial reporting schedules,” explained Kim Seung-hyun, head of the IR Communication Team. “Key recurring tasks include annual events such as the general shareholder meeting, quarterly earnings announcements and Non-Deal Roadshows (NDRs).* As these dates approach, our focus shifts to organizing these events.”
For instance, quarterly earnings announcements are generally shared in late April, July, October and January. “In the roughly 20 days leading up to these announcements, we collaborate closely with various organizations across business units to shape the company’s message to the market,” explained Kim. “We carefully consider how this information might impact our stakeholders once it becomes public.”
The annual general shareholder meeting also demands significant attention, as the IR teams must adhere to strict legal procedures under Korea’s Commercial Act. “We typically begin preparations in the fourth quarter for a meeting scheduled for next March, where we will discuss the previous year’s financial results,” added Lee.
In contrast to these predictable, routine activities, the capital markets are constantly evolving, necessitating flexibility and precision in communications and shareholder policy. “Since we are influenced by external variables, our non-routine tasks often involve new or unfamiliar situations, making IR work highly dynamic,” said Kim.
Skilled, creative and highly dedicated, LG’s IR Division has garnered recognition for its stellar work and commitment to transparent communications. Recently, the Division was honored with the Financial Services Commission Chairman’s Award (Grand Prize) at the 2024 Korea IR Awards hosted by the Korea Investor Relations Service. This accolade is not their first; they received the Grand Prize in the Corporate category in 2021 and the IR Council Chairman’s Award (Excellence Award) last year. This recognition is particularly meaningful as corporate value enhancement has become a key focus in global capital markets. LG has been acknowledged by capital market authorities and experts from various fields for its ongoing efforts to communicate with the market in a structured and sincere manner.
LG’s IR Division has been actively incorporating Future Vision 2030, the company’s mid- to long-term strategic direction, into investor communications. With this far-reaching vision, LG aims to drive sustainable growth by transitioning to a future-oriented business model while building on the world-class competitiveness and expertise it has developed over decades in core businesses such as home appliances. The IR Division’s consistent and genuine commitment to enhancing both corporate and shareholder value has been widely praised.
Since the Future Vision 2030 announcement last July, the company has bolstered external communications around business performance and direction. At major IR events, such as the general shareholder meeting, corporate presentations for international investors and investor forums, top LG executives – including the CEO and CFO – have engaged directly with the market in an open, transparent manner. Starting this year, LG has elevated its regular earnings conference calls. Previously led by IR and business unit management executives, the calls are now directly managed by the CFO.
Additionally, early this year, LG announced a new three-year dividend policy to improve shareholder value, featuring an increased payout ratio, a minimum annual dividend and semi-annual dividend payouts. In August, LG led Korea’s top 10 conglomerates by pre-announcing a value-up program focused on enhancing enterprise value. Then, on October 22, LG unveiled its “Corporate Value Enhancement Plan,” integrating its Future Vision 2030 with additional shareholder initiatives, including a target return on equity (ROE) of 10 percent or higher by 2027. Future actions under consideration include canceling existing treasury shares, additional share buybacks and potentially adopting quarterly dividends.
“Through these steps, we’re consistently demonstrating a sincere and proactive commitment to both corporate and shareholder value enhancement,” explained Lee.
Corporate value isn’t just about the numbers on financial statements; it also includes intangibles like future growth potential, the company’s image and brand value. “We have the major responsibility of representing LG Electronics and communicating its true corporate value to the market,” noted Kim. “We strive to be a model IR organization – one that embodies professionalism, passion and authenticity.”
Stay tuned to
link hidden, please login to view to learn more about other teams and roles at LG Electronics. # # #
* Non-Deal Roadshow (NDR) is an activity where a company’s management meets with investors, analysts and other stakeholders to provide insights into the company’s business strategy, financial performance and future outlook. Unlike a Deal Roadshow (DR), which is focused on promoting a specific securities offering or transaction, NDRs can be seen as an IR activity targeting existing shareholders.
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By News Reporter
New Program Connects LG, Strategic Partners and Startups to
Ignite Collaboration and Development of Innovative Ideas for a Better Future
SANTA CLARA, Calif., Sept. 19, 2024 — LG Electronics today announced the launch of the LG NOVA Partner Alliance Program – a platform that brings together corporate partners and startups for cross-industry collaborations, technology and business development, and commercial partnerships to catalyze the growth of innovations for the future.
Spearheaded by LG NOVA, LG Electronics’ North America Innovation Center, the Program extends the success of LG NOVA’s mission to co-create new ventures with startups to its corporate partners with the goal to encourage exponential growth of new innovations in the market by creating more pathways for innovative ideas to flourish at a greater rate.
Joining the Partner Alliance Program at launch are
link hidden, please login to view, , , , and the . These organizations have all signed on to work with LG NOVA and its extensive startup ecosystem to generate and explore new concepts; develop, test and validate those concepts; and collaborate on innovative product solutions or even co-create new businesses. Additional partners will be added to the Partner Alliance Program in the coming months. “The new Partner Alliance Program aligns with our core mission to collaborate and create an eco-system for startups to thrive and ensure that the innovations today become the market-leading solutions of tomorrow,” said Dr. Sokwoo Rhee, corporate executive vice president for Innovation, LG Electronics and head of LG NOVA.
Kevin Chong, LG NOVA’s head of corporate and business development, said, “This program is a win-win for all parties, including LG, as we continue to explore new ideas for business co-creation. The growth of new ideas and cross-industry collaboration will help the markets move forward faster towards a better future that benefits all of us, businesses, people and the planet.”
In bringing on corporate partners to its Program, LG NOVA is helping to create more opportunities for startups to find quintessential industry partners that will help it reach commercial success at a larger level, Chong explained. For the corporate partners, finding innovative startups to work with will help them address new market opportunities, extend their businesses into new areas and better address the changing needs of their customers.
The Partner Alliance Program will leverage the resources of LG Electronics existing business units while also tapping into the pipeline of startups and resources available through the LG NOVA’s – a broad umbrella of programs designed around engaging with the entire innovation ecosystem to explore ideas on creating a better future through collaboration and tech innovations.
LG NOVA and the newly announced partners in the Partner Alliance Program plan to share more about their goals and vision for this program at the 2024 LG NOVA InnoFest, Sept. 25-26, at the Palace of Fine Arts in San Francisco, Calif.
LG NOVA’s annual InnoFest conference unites business leaders, innovators and investors to collaborate on solutions for a better future, this year, under the theme of “Lighting the Halo of Innovation,” inspiring attendees to focus on impactful co-creation and bold ideas. For more information about this year’s event visit .
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By News Reporter
Companies to Jointly Develop Total Solutions for Virtual Production and XR Studios
SEOUL, Sep. 9, 2024 — LG Electronics (LG) announces it has acquired a stake in
link hidden, please login to view (Mo-Sys), a market leading developer of virtual production solutions and camera robotics. The strategic seed investment and partnership will expand LG’s capabilities in the virtual production and broadcasting technology segments, enabling it to deliver a more comprehensive lineup of sophisticated hardware- and software-based solutions. Formerly the exclusive province of the movie industry, virtual production studios are becoming increasingly popular with TV broadcasters, and with corporations and educational institutions seeking to create their own content in house. Employing a wide array of advanced technologies, including large-scale LED screens, camera tracking, LED controllers and media servers, virtual production stages have brought a new dimension – and a raft of new possibilities – to the art of visual storytelling.
Renowned for its industry-leading display technology, LG has already established itself in this growing segment, providing its Micro LED and LED screens for both virtual reality (VR) studios and extended reality (XR) stages. Through its newly-signed strategic partnership with Mo-Sys, LG will be able to offer a fuller range of solutions for virtual production and XR studios. As part of the agreement, the two companies will be able to seamlessly support customers who choose to combine LG’s LED displays and controllers with Mo-Sys’s XR products and systems to create a total solution for XR.
“We’re excited by this new partnership, and by the unique value we’ll be able to deliver to customers through combining LG’s mastery of display technology with Mo-Sys’s expertise in virtual production solutions,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Business Solutions Company. “LG will continue to pursue collaboration with partners to strengthen its capabilities as a provider of B2B solutions and innovative experiences.”
Michael Geissler, CEO of Mo-Sys Engineering, commented, “We are delighted to have LG’s support as we continue to innovate in the field of next-generation virtual production technology. Their investment will enable us to enhance our R&D efforts, drive sustainability, and create more efficient production solutions.”
LG virtual production solutions will be on show at the International Broadcasting Convention (IBC) 2024 in Amsterdam, the Netherlands (September 13-16). For more information, visit .
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By News Reporter
Company’s Industry-Leading LG UltraGear Gaming Monitors to Support the World’s
Top Pros at Global Festival of Esports in Riyadh
SEOUL, June 26, 2024 — LG Electronics (LG) has been announced as the official partner of the Esports World Cup (EWC) 2024, set to take place in Riyadh, Saudi Arabia, from July 3 to August 25. Formerly known as Gamers8, EWC is an annual international esports tournament. This year’s edition – the first under the EWC name – will host competitions for 21 of the world’s biggest online games, including League of Legends, Overwatch and Fortnite. The exclusive gaming monitor of the event for the third consecutive year, the LG UltraGear will take center stage at EWC 2024, supporting the world’s top gamers as they battle for victory in Riyadh.
Boasting the largest prize pool of any esports tournament, EWC 2024 promises eight weeks of thrilling gaming action, featuring over 1,500 professional athletes. The acclaimed LG UltraGear OLED gaming monitor (model 32GS95UE) will be prominently featured at the event. Additionally, more than 990 UltraGear gaming monitors will be utilized during league matches and showcased at LG’s booth at EWC.
LG UltraGear, the company’s premium gaming brand, provides next-level gaming experiences for both professional athletes and amateur enthusiasts alike. These gaming monitors offer high refresh rates, rapid response times, and vibrant, crystal-clear images; a combination that drives gaming immersion to dizzying new heights.
Along with its premium self-lit screen, the 32-inch LG UltraGear OLED gaming monitor (model 32GS95UE) features the world’s first VESA-certified dual-mode technology, ensuring an optimized gaming experience at both UHD 240Hz (ideal for visually stunning, narrative-rich games) and FHD 480Hz (a great choice for fast-paced FPS, MOBA and racing titles). It also incorporates LG’s Pixel Sound technology for more realistic and three-dimensional in-game audio.
LG’s involvement in EWC 2024 is part of the company’s ongoing efforts to advance esports worldwide. In addition to EWC and its predecessor, Gamers8, LG sponsors and actively participates in major gaming competitions such as the League of Legends Champions Korea and the League of Legends EMEA. Through consistent engagement with the gaming community and the exceptional performance and features of its UltraGear gaming monitors, LG has become a respected name in the world of esports.
EWC 2024 attendees can visit LG’s booth to try out the same UltraGear gaming monitors used by their gaming idols throughout the tournament. They can also improve their own gaming skills by taking part in coaching sessions run by the LG-sponsored Gen.G Global Academy. Furthermore, visitors to LG’s booth can win prizes by participating in exciting competitions and events.
“Saudi Arabia’s premier esports festival, EWC is the new destination for esports fans,” said Mohammed Al Nimer, Sales Director at EWCF. “We’re excited to work with partners like LG, who share our passion for gaming and esports-culture, and to have LG UltraGear as the official gaming monitor of the inaugural EWC.”
“It’s a real honor for LG UltraGear to be named the official gaming monitor brand of an esports event as momentous as EWC 2024,” said YS Lee, vice president and head of the IT business unit of LG Business Solutions Company. “Designed to satisfy the needs of both professional and casual gamers, LG UltraGear OLED gaming monitors are tailor-made for next-level gaming experiences.”
For more information about EWC 2024 and the latest LG UltraGear gaming monitors, check out and follow LG UltraGear (
link hidden, please login to view). # # #
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