Witness LG’s Transformation Into Smart Life Solutions Company With New Video Campaign
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By News Reporter
Companies to Jointly Develop Total Solutions for Virtual Production and XR Studios
SEOUL, Sep. 9, 2024 — LG Electronics (LG) announces it has acquired a stake in
link hidden, please login to view (Mo-Sys), a market leading developer of virtual production solutions and camera robotics. The strategic seed investment and partnership will expand LG’s capabilities in the virtual production and broadcasting technology segments, enabling it to deliver a more comprehensive lineup of sophisticated hardware- and software-based solutions. Formerly the exclusive province of the movie industry, virtual production studios are becoming increasingly popular with TV broadcasters, and with corporations and educational institutions seeking to create their own content in house. Employing a wide array of advanced technologies, including large-scale LED screens, camera tracking, LED controllers and media servers, virtual production stages have brought a new dimension – and a raft of new possibilities – to the art of visual storytelling.
Renowned for its industry-leading display technology, LG has already established itself in this growing segment, providing its Micro LED and LED screens for both virtual reality (VR) studios and extended reality (XR) stages. Through its newly-signed strategic partnership with Mo-Sys, LG will be able to offer a fuller range of solutions for virtual production and XR studios. As part of the agreement, the two companies will be able to seamlessly support customers who choose to combine LG’s LED displays and controllers with Mo-Sys’s XR products and systems to create a total solution for XR.
“We’re excited by this new partnership, and by the unique value we’ll be able to deliver to customers through combining LG’s mastery of display technology with Mo-Sys’s expertise in virtual production solutions,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Business Solutions Company. “LG will continue to pursue collaboration with partners to strengthen its capabilities as a provider of B2B solutions and innovative experiences.”
Michael Geissler, CEO of Mo-Sys Engineering, commented, “We are delighted to have LG’s support as we continue to innovate in the field of next-generation virtual production technology. Their investment will enable us to enhance our R&D efforts, drive sustainability, and create more efficient production solutions.”
LG virtual production solutions will be on show at the International Broadcasting Convention (IBC) 2024 in Amsterdam, the Netherlands (September 13-16). For more information, visit .
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By News Reporter
For the seventh consecutive year, LG served as the exclusive technology partner of CASACOR SP, the Americas’ leading cultural platform for architecture, landscaping, art and interior design. The 37th edition of CASACOR was held in São Paulo, where LG showcased an impressive array of 180 products across 45 inspiring spaces. Reaching record attendance with an estimated 128,000 visitors, CASCOR 2024 was hosted in one of the most important architectural landmarks in the city. Designed 63 years ago by architect David Libeskind, the venue features more than 10,000 square meters of built area.
To mark the occasion, over 80 journalists and influencers were invited to Casa Ñe’é LG, the company’s launch event house, which featured the most innovative creations in the market today. Designed by respected architect Nildo José, the 377-square-meter brand space offered a profound reflection on what makes us human. The Né’é in Casa Ñe’é LG is Guarani – a language of the indigenous group of South America (Brazil, Argentina, Paraguay, Uruguay and Bolivia) – meaning “soul,” representing the vital spirit that sustains life and the essence of everything.
The hall’s welcoming atmosphere came in large part from the company’s stylish ARTCOOL Gallery air conditioner and expansive screen, which is comprised of four Transparent OLED displays that leverage several million self-illuminating pixels to illustrate the project’s story in unprecedented detail.
The living room featured LG OLED M3, the world’s first-ever wireless TV. This stunning 97-inch TV comes with the Zero Connect Box, which wirelessly transmits video and audio signals at 4K 120Hz via a fast Wi-Fi connection. The M3 also boasts LG’s One Wall Design, allowing it to mount flush to the wall for a heightened sense of sophistication.
Also on display was the newest LG OLED evo C4, equipped with the AI α9 Gen 7 that significantly enhances performance. In line with LG’s renowned lineup of OLED TVs, this model also features the ultra-slim One Wall Design for a minimalist look and feel.
Casa Ñe’é LG was fully equipped with all the essential appliances: LG InstaView Side by Side smart refrigerator with Craft Ice, LG NeoChef microwave with exclusive Scan to Cook feature, LG Studio electric oven and the InstaView stove.
Top architect Leticia Nannetti was tasked with designing the laundry room with functionality at its core. She delivered this by beautifully integrating the LG WashTower, a premium appliance that fosters moments of interaction, into the interior design to harmonize with the ambiance, evoke sentimental memories and celebrate diversity.
In Isabela Akkari’s healthy café, Flávia Burin and Bruna Monetti of Studio HA sought to answer the question: ‘What ancestors do we want to be?’ With this reflection, the exceptionally talented architects created a space that values beauty and offers hope, using warm shades of pink, fluid forms, fabric ceilings and settings that encourage closeness between people.
Led by chef Isabela Akkari, the cafe not only promoted healthy eating but also featured all of LG’s cutting-edge technology. This includes the Smart LG Inverter Inverse Refrigerator, one of the most economical inverse refrigerators on the market; the LG Grill NeoChef microwave, the only microwave with connectivity; and the LG InstaView Stove, which lights up the interior with just two touches.
Open to visitors until July 28 at São Paulo’s Conjunto Nacional, Casa Ñe’é LG was a great demonstration of how LG’s innovative products can be incorporated into beautiful spaces, providing technological solutions that make daily life simpler and even more efficient.
Contributed by LG Brazil
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By News Reporter
Featuring a 21:9 Aspect Ratio Screen, LG’s Latest Smart Monitor Is Perfect
for Productivity and Entertainment
SEOUL, July 24, 2024 — LG Electronics (LG) is launching its latest LG MyView Smart Monitor (model 34SR65QC),1 a 34-inch display with a unique form factor and a range of features for better productivity and entertainment experiences. This marks the company’s first smart monitor featuring a curved, 21:9 aspect ratio UltraWide screen, offering an expansive desktop display solution for customers seeking improved workflow, enhanced viewing immersion or both.
The newly-released LG MyView Smart Monitor boasts a 34-inch WQHD (3,440 x 1,440) resolution2 VA panel, delivering 300 nits of brightness, a wide viewing angle and 99 percent coverage of the sRGB color gamut. These specifications, combined with the screen’s 21:9 format, make the LG MyView an excellent ‘side-by-side’ desktop companion for office workers, developers and other digital professionals.
The 34SR65QC facilitates greater work efficiency courtesy of its elongated, high-resolution display, useful screen-organization features and support for various home-office apps. The 21:9 UltraWide display provides additional screen-space, allowing users to keep multiple tabs and windows open at the same time and arrange them optimally using the built-in Screen Split function. What’s more, users can take advantage of apps such as mail, online document editors and cloud storage directly on the monitor without having to connect to a PC or laptop. The extra width of the 34SR65QC enables users to operate productivity apps in full screen (16:9) mode and still have enough room for helpful generative AI tools, which can be conveniently pinned to the right-hand part of the display in a smaller-sized (5:9) window.
The 34SR65QC is also ideal for those seeking a movie theater-like experience at home. Its UltraWide display allows users to enjoy 21:9 content as it was meant to be seen, eliminating the letter-boxing needed to preserve the aspect ratio on conventional 16:9 monitors. This new model is the first in the LG MyView lineup to allow the streaming of video captured in the 21:9 format, bringing a cinematic feel to broadcast content and giving users a real sense of being part of the action.
Like all LG MyView Smart Monitors, the 34SR65QC comes equipped with the LG webOS platform, which provides access to a wide range of content services including Netflix, YouTube and Prime Video, along with personalized viewing recommendations and intuitive navigation. For even more superb content options, users can head to LG Channels – LG’s free, premium content service – and browse more than 300 channels3 spanning categories such as movies, news, sports, drama and children’s programming. Additionally, with AirPlay 24 and ScreenShare5 support, users can stream or mirror content from their smartphones, enjoying all their go-to mobile apps and games on the monitor’s large, curved screen.
The 34SR65QC comes with a handy remote that provides basic functions such as power and volume control. It is also compatible with the LG Magic Remote,6 which delivers user-friendly features such as AI Concierge and one-touch access to popular streaming services including Netflix, Prime Video and Disney+. The AI Concierge, activated by pressing the Magic Remote’s microphone button, recognizes different voices and recommends content based on each user’s viewing history.
Furthermore, once LG MyView Smart Monitor has been connected to the LG ThinQ smart home platform, the ThinQ app can transform the user’s smartphone into a remote offering both touch- and voice-control capabilities. For additional convenience, users can manage monitor settings and navigate and search webOS using a keyboard and mouse.
“By expanding the LG MyView Smart Monitor lineup with our new 34-inch curved UltraWide model, we are providing consumers with a comprehensive productivity and entertainment solution,” said YS Lee, vice president and head of the IT business unit of LG Business Solutions Company. “We will continue to introduce versatile smart monitors that combine innovative designs with premium performance and practical features.”
LG MyView Smart Monitor is launching globally starting in the U.S and Korea in August, with availability in other markets to follow soon after.
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1 LG MyView Smart Monitor is available in two versions: one offering tilt- and height-adjustability (model 34SR65QC) and one providing tilt-adjustability (model 34SR60QC). All other technical specifications, features and capabilities are common to both versions.
2 Wide Quad High Definition resolution.
3 Channel and program availability on LG Channels may differ by region.
4 To use AirPlay and HomeKit with this monitor, the latest version of iOS, iPadOS or macOS is recommended.
5 Supported on Android or Windows 8.1 and above.
6 LG Magic Remote is sold separately.
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By News Reporter
Company to Leverage Lighthouse Factory Expertise
to Develop Future-Oriented Business Models
SEOUL, July 18, 2024 — LG Electronics (LG) is advancing its smart factory solutions business by integrating artificial intelligence (AI) and digital transformation (DX) with its extensive 66-year history of manufacturing and production expertise.
The Ultimate Fusion of AI and Manufacturing Capabilities
Earlier this year, LG officially entered the smart factory solutions market. The Production engineering Research Institute (PRI), which has been enhancing production and manufacturing competitiveness for LG Group affiliates, is now extending its expertise to external clients. Services offered include production consulting, development of equipment and operation systems and training for technology personnel.
Despite being in its inaugural year, the business has already achieved significant milestones. PRI anticipates securing orders worth approximately KRW 200 billion from external clients for its smart factory solutions.
Major clients include secondary battery manufacturers, automotive parts manufacturers and logistics companies. LG plans to aggressively expand into industries with rapidly growing factory demand, such as semiconductors, pharmaceuticals, biotechnology and food and beverage. The goal is to develop the smart factory solutions business into a multi-trillion KRW enterprise by 2030, excluding revenue generated within the LG Group.
According to market research firm
link hidden, please login to view, the global smart factory market is projected to grow from USD 155.61 billion this year to USD 268.46 billion by 2030. 770TB of Manufacturing Data and Over 1,000 Patents
LG has accumulated vast amounts of manufacturing data and know-how through 66 years of factory design, construction and operation. In the past decade alone, the company has amassed 770 terabytes (TB) of manufacturing and production data, equivalent to storing approximately 197,000 high-definition movies (assuming each movie is 4GB). The company’s competitive edge also lies in its various core production technologies essential for smart factory configuration, with PRI filing over 1,000 patents related to smart factory solutions. LG aims to set its smart factory solutions apart by integrating its extensive manufacturing data and expertise with AI and DX, leveraging world-class production technologies. These smart factory solutions encompass production system design, monitoring and operation through Digital Twin technology; big data and generative AI-based management of quality, industrial safety and equipment; and the provision of various industrial robots.
Production Efficiency Directly Linked to Business Profitability
Smart factory solutions focus on minimizing even the briefest delays or minute errors between processes. Since efficiency in production is directly linked to the overall profitability of the business, enhancing it is crucial. For example, at LG’s refrigerator production line in Changwon, a refrigerator is produced every 13 seconds. A 10-minute delay in the production line would result in a production shortfall of 50 refrigerators. Assuming the price of one refrigerator is KRW 2 million, a 10-minute delay translates to a loss of KRW 100 million.
This impact is even more significant for products with faster production speeds.* Therefore, solutions that minimize delays across processes – from the seamless supply of multiple components to assembly, packaging and inspection – are essential.
Comprehensive Production Solutions Covering the Entire Journey
LG approaches the smart factory business not just as unit solutions for specific areas but as comprehensive solutions covering the entire journey for clients, from factory planning to design, construction and operation. Considering the client’s environment and industry characteristics, the company diagnoses existing factories and identifies areas for improvement, establishing a step-by-step roadmap from automation, informationization and intelligence perspectives to maximize investment effectiveness.
Digital Twin Solution for All Value Chain
The production system design and operation solutions leverage real-time simulations using Digital Twin technology. Before the factory is built, a virtual replica identical to the real factory is created, allowing clients to preview the production and logistics flow. This enables optimal efficiency in factory design.
During the operational phase, analyzing real-time data helps detect bottlenecks, defects and malfunctions in the production line in advance, thereby contributing to productivity improvement.
Autonomous Mobile Robots and Collaborative Robots
LG’s various industrial robot solutions for factory automation offer significant advantages. The Autonomous Mobile Robot (AMR) is equipped with cameras, radar and LiDAR sensors to recognize its surroundings and supply parts and materials. It navigates effectively, avoiding workers and obstacles through autonomous driving.
The Mobile Manipulator (MM), which combines a multi-joint robotic arm with an AMR, can automate a range of tasks seamlessly. It is capable of diverse actions such as assembly, defect inspection and transporting parts and materials. Additionally, it can replace the batteries of nearby AMRs when they run low.
Generative AI Solutions for Easy Anomaly Diagnosis
Solutions that assist in managing yield rates and ensuring the smooth operation of equipment are also highly beneficial. Sensors installed throughout the factory detect abnormal signals such as vibrations and noise caused by equipment aging or lack of lubrication. Big data is then used to determine the causes and recommend corrective actions.
Generative AI based on large language models allows for easy use through voice commands. For example, saying “abnormal vibration in equipment A at 2 p.m.” records the abnormal signal on the server. A command like “show recent abnormal vibrations and corrective actions” provides a list of defect types and previous corrective actions in order of likelihood.
Additionally, LG has developed a real-time detection system powered by Vision AI. This system learns the factory’s normal operating conditions and detects anomalies such as temperature fluctuations and defects. It also enhances factory safety management by identifying workers who are not properly wearing safety helmets or work vests.
Expediting the Development of a Future-Oriented Business Model by Harnessing Lighthouse Factory Expertise
LG’s intelligent autonomous factories in Changwon, South Korea, and Tennessee, USA, have been recognized as Lighthouse Factories by the World Economic Forum. Following the implementation of smart factory solutions, productivity at the Changwon plant increased by 17 percent, energy efficiency improved by 30 percent, and quality costs due to defects were reduced by 70 percent. Within the LG Group, production facilities at over 60 locations in 40 regions worldwide are applying solutions from PRI.
Leveraging this internally and externally validated smart factory expertise for business ventures holds significant meaning in terms of commercializing intangible assets. LG is driving a transformation of its business portfolio, which has traditionally focused on production of hardware, by integrating software and solutions into a future-oriented structure. This approach is expected to significantly contribute to the rapid growth of the company’s B2B sector, one of the three key growth drivers in LG’s 2030 Future Vision, especially as it targets numerous external corporate clients.
“We will offer optimal smart factory solutions at every stage – from planning and design to construction and operation – becoming the ideal partner that supports our clients throughout their entire production journey,” said Jeong Dae-hwa, head of LG PRI.
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* Unit for production speed is parts per million (PPM).
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By News Reporter
Company’s ‘Optimism your feed’ Playlist
Garners 1.2 Billion Views in Just Three Weeks
SEOUL, June 21, 2024 — LG Electronics (LG) has launched a global social media challenge to amplify its brand promise of ‘Life’s Good’ by encouraging customers worldwide to create and share moments of everyday optimism on their social media feeds. Running across TikTok and Instagram, the challenge encourages participants to foster a more positive environment on their social media feeds by posting optimistic moments and selfies featuring the “ link hidden, please login to view” gesture – a popular symbol among K-pop idols created by forming a mini heart with the index finger and thumb – using the hashtags #Lifesgood and #Optimismyourfeed.
“LG is committed to delivering on its promise of Life’s Good. This social media challenge aims to uncover and share what Life’s Good means to our customers,” said Kim Hyo-eun, vice president and head of LG’s Brand Management Division. “We believe there is real power in approaching life with an optimistic attitude, and our Optimism your feed campaign’s social media challenge is all about embracing the opportunity to inspire more positive activities in the virtual and real world.”
The social media challenge is part of LG’s campaign and follows the launch last month of LG’s Optimism your feed playlist – a collection of original content that, when interacted with, will pull more optimistic content into your feed. Created in collaboration with global influencers known for their positive impact, the playlist offers users the opportunity to experience more uplifting and encouraging posts. Within just three weeks of its release on TikTok, YouTube and other social media platforms, the playlist has garnered over 1.2 billion views. It has resonated with viewers worldwide, prompting comments about their eagerness to participate and positively influence their algorithms.
The social media challenge invites users around the world to join influencers including , , , , and in spreading optimism across social media feeds. In just four days, around 21,000 users have already joined the movement to share their optimistic moments.
Meanwhile, LG has also launched an offline campaign event called ‘Optimism your day,’ which will run till early July. Continuing from last year, a truck adorned with the company’s ‘Life’s Good’ brand slogan is scheduled to tour the 11 business sites in Korea. The truck features a large LED display that plays ‘Life’s Good’ campaign videos and showcases positivity slogans shared by LG employees worldwide. LG believes in spreading the campaign’s message of optimism to employees as well as the outside world.
“We are all brand ambassadors of LG,” said CEO William Cho. “If each of us starts brightening our surroundings one step at a time, I believe LG will one day become a company that truly radiates positivity, helping to create better lives and a better world.”
More details about Life’s Good campaign can be found on the campaign page at .
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