Witness LG’s Transformation Into Smart Life Solutions Company With New Video Campaign
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By News Reporter
Gaming has evolved beyond entertainment into a creative outlet for exploring dynamic universes and building fantastical worlds. To enhance this immersive experience, LG has joined forces with renowned video game publisher KRAFTON to bring LG OLED TVs and lifestyle screens to the highly anticipated life simulation game “inZOI.” This collaboration offers players a unique opportunity to experience LG’s iconic TV products in a virtual world.
Set to captivate gamers with an inspiring simulated reality experience, inZOI brings a fresh and exciting new title to the social simulation genre, drawing widespread attention from devoted communities who still celebrate classics like The Sims 4. Following a YouTube showcase that sparked a significant buzz for the upcoming release, inZOI has surged in popularity, ranking No. 1 on the
link hidden, please login to view as of March 24. Early Access launched on Steam on March 28, giving players a chance to experience this much-awaited game before its official global rollout.
Through this collaboration, inZOI provides a highly realistic LG product experience, allowing players to fully appreciate the benefits and values of LG TVs. In-game, players can incorporate the LG OLED evo 97-inch G5 model, OLED Flex and lifestyle screens including the LG StanbyME, StanbyME Go and LG OLED Objet Collection Posé into their virtual homes. By customizing their interiors with LG TVs and stylish décor, players can experience how these innovative products seamlessly integrate into modern living spaces.
Players can explore different TV setups to match their personal aesthetics. The massive 97-inch G5 model can be mounted flush against the wall for a sleek look or placed stylishly on a stand. The Posé model, designed to resemble high-end furniture or an art object, seamlessly blends into the living space from every angle, including its elegantly finished back.
LG’s lifestyle screens bring versatility to virtual interiors. The height of the StanbyME screen can be adjusted and rotated to achieve the ideal setup, while the StanbyME Go allows in-game characters to open its carry-bag-style case to enjoy entertainment both indoors and outdoors. In addition, players can experience the visual impact and differences of the LG OLED Flex by switching between flat and curved display modes.
With inZOI and LG TVs, players can craft unique lifestyles and stories, bringing their ideal spaces to life in a virtual world.
Be part of this exciting journey and explore LG TVs and lifestyle screens in inZOI. Stay tuned to for the latest news and updates on how LG continues to bridge real-world innovation with virtual experiences.
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By News Reporter
LG has once again left a lasting impression on visitors to ISH, one of the world’s biggest annual tradeshows for HVAC, water and sanitation solutions. Held in Frankfurt, Germany, the event highlighted LG’s extensive range of integrated heating solutions customized for diverse environments and spaces, including high-efficiency residential heat pumps and large-capacity commercial systems. Tailormade for the European market and compliant with the European Union’s F-gas Regulation, LG’s products exclusively employ refrigerants with a low Global Warming Potential (GWP).
A major attraction at LG’s booth, the Hero zone introduced ISH visitors to the exceptional Therma V R290 Monobloc air-to-water heat pump (AWHP) for residential applications. Displayed beneath a captivating hanging façade at the center of the zone, the new Therma V boasts a sleek, minimalist design, quiet operation and outstanding cold-climate performance, thanks to LG’s advanced scroll compressor. Designed with user comfort and the health of the planet in mind, the Therma V employs R290 refrigerant, which has a GWP of 3, to reduce carbon emissions.
LG also showcased the Monobloc G and Cascade Control Unit, two sophisticated solutions suitable for multi-unit apartment buildings and large homes. The Cascade Control Unit offers flexible scalability, allowing users to add up to eight outdoor units to their HVAC system. This adaptability not only meets varying heating demands but also optimizes energy efficiency, thereby contributing to the reduction of HVAC running costs.
Another notable exhibit was the new LG heat pump water heater (HPWH) with R290 refrigerant. Displayed in a booth area designed to resemble a stylish European kitchen, the versatile HPWH R290 utilizes both air and electricity as energy sources, achieving greater efficiency than traditional electric or a gas-powered water heaters. Its simple design ensures compatibility with various installation environments and customer needs, offering seamless integration with various types of indoor units, such as control, hydro and combi.
In response to recent EU restrictions on refrigerant usage, LG has launched a complete lineup of reliable commercial HVAC solutions utilizing R32 refrigerant (GWP of 675). Visitors learned about the innovative, large-capacity Inverter Scroll Chiller, which leverages twin inverter scroll compressors to maximize cooling power and operational efficiency. The Inverter Scroll Chiller can be integrated with LG’s Building Energy Control (BECON) CPM system, which utilizes advanced AI technologies to simplify control and monitoring of LG’s commercial HVAC solutions.
The Multi V i R32 variable refrigerant flow (VRF) solution was another attraction at LG’s booth. Incorporating the company’s AI engine, the Multi V i intelligently manages temperatures across multiple indoor spaces. This VRF solution includes a full package of integrated solutions, including a number of safety features and systems designed to enhance stability and reliability, and provides time-saving troubleshooting assistance with Smart Diagnosis.
LG, a pathfinder for innovative heating, has been at the forefront of HVAC innovation for several decades and continues to show the way forward. With its comprehensive exhibit of efficient and sustainable HVAC solutions at ISH 2025, the company reaffirmed its commitment to decarbonization and to paving the way to a better future for all.
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By News Reporter
LG Electronics has achieved a significant milestone by securing a spot in Interbrand’s Best Global Brands 2024. This accomplishment is the result of LG’s bold rebranding efforts. Hyoeun Kim, vice president of Brand Management Division, Overseas Sales and Marketing Company at LG Electronics, shares her insights and the story behind this transformation. LG has embraced its evolution into a “Smart Life Solution Company,” redefining its identity to deliver innovation that enhances everyday life.
In an interview with Forbes, Kim shared insights into LG’s branding journey, highlighting the company’s commitment to its “Life’s Good” promise and its ethos of “brave optimism.” She emphasized the importance of creating meaningful connections through both internal and external communications, as well as engaging customers through products and campaigns that inspire positivity and confidence in the future.
As part of this transformation, LG has launched comprehensive branding initiatives, including targeted activities to engage younger generations like Gen Z. Campaigns such as “Optimism Your Feed” on TikTok and YouTube resonated strongly, amassing over 1.8 billion views and significantly boosting global engagement.
LG remains dedicated to evolving its brand and connecting with customers worldwide through innovative solutions and impactful communication strategies. Visit
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By News Reporter
LG Recognized in the Automotive Category of This Year’s List for Driving
Mobility Innovation With Its Advanced SDV and In-vehicle Technologies
SEOUL, March 19, 2025 — LG Electronics (LG), a global leader in mobility technology, has been named to Fast Company’s The World’s Most Innovative Companies of 2025 list in the automotive category, announced on March 18. This recognition highlights LG’s strong performance and continuing success as a pioneer of software-driven mobility solutions.
Fast Company, one of the world’s preeminent business media brands, has published The World’s Most Innovative Companies list every year since 2008. The list acknowledges organizations that have made a meaningful impact through their commitment to innovation, ranking the top-performing businesses across 58 industry categories.
A trusted mobility partner, LG is making rapid progress in the pursuit of its bold “living space on wheels” business direction, which reimagines the traditional automobile as an intelligent, connected environment. The company’s seamlessly integrated infotainment systems, displays, telematics and AI-powered technologies enhance safety and comfort for drivers and passengers, while also bringing the personalization and convenience of the smart home to the in-car experience.
LG is realizing its futuristic vision through advancements such as the AI-powered in-cabin sensing solution, designed to make vehicles more intuitive and responsive to their occupants’ needs. Employing Vision AI and an array of sensors, LG’s solution monitors the heart rate, facial expressions and attentiveness of the driver and passengers in real time to assess their physical and emotional state. By detecting whether the driver is fatigued, stressed or distracted, and providing appropriate cues or reminders, it can help improve road safety. The company’s sophisticated sensing solution also offers personalized driving routes, real-time traffic updates and smart in-cabin adjustments.
Being named to Fast Company’s The World’s Most Innovative Companies list follows a year of major successes for the LG Vehicle Solution (VS) Company. In 2024, LG introduced a cross-domain platform integrating Advanced Driver Assistance System, Automated Driving and In-Vehicle Infotainment systems to provide a flexible, cost-effective solution for OEMs. It also expanded its webOS-powered Automotive Content Platform to give vehicle passengers more immersive entertainment options. Additionally, the company launched LG AlphaWare, a comprehensive suite of software for software-defined vehicles (SDVs), and earned global recognition for the security and safety of its V2X technology.
“We are honored to be included in Fast Company’s list of The World’s Most Innovative Companies of 2025,” said Eun Seok-hyun, president of the LG VS Company. “As a leading driver of future mobility innovation, we will continue to create cutting-edge SDV technologies and AI-powered solutions that transform the in-vehicle experience and improve road safety.”
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By News Reporter
Accessibility in technology transcends mere innovation; it is about making everyday life better for everyone. At CSUN AT 2025, LG participated as the first global home appliance company to showcase its universal approach to accessibility.
The “CSUN Assistive Technology Conference,” organized by the Center on Disabilities at California State University Northridge, is recognized as the world’s largest event focused on assistive technology. Major global tech companies, including Google, Amazon, Apple and Microsoft, participate annually to introduce their new accessibility technologies and gain valuable insights.
As the pioneering global home appliance company to exhibit at the CSUN conference, LG unveiled accessibility innovations designed to enable a “Better Life for All.” At the 40th annual CSUN conference in March, LG showcased smart home innovations, AI technologies and accessory devices aimed at helping consumers with disabilities and senior citizens use products more conveniently.
For the U.S. consumer market, LG demonstrated various solutions that enhance user experiences through attachable accessories and software updates for home appliances and consumer electronics.
The LG Comfort Kit, introduced in North America for the first time this year, was developed in response to user concerns. LG created several accessories to make appliances easier to operate, including easy handles for people with limited strength to open the laundry detergent drawer and washer and dryer doors, and an easy-to-use dial for washing machines. The company continues to expand the Comfort Kit lineup by listening to feedback from a variety of consumers, including those with mobility impairments, visual impairments, as well as children and seniors.
Another highlight of the exhibition was a newly-developed commercial kiosk featuring height- adjustable capabilities and tactile keypads. This kiosk allows wheelchair users to easily adjust the screen height to their eye level. A new tactile keypad accessory designed to enhance accessibility for visually impaired consumers also was introduced at the conference.
Complementing its technology demonstrations in the booth, LG hosted a half-day workshop addressing topics such as AI smart homes, universal design including comfort kits, and accessible kiosks. Discussions included new assistive technologies and ways to alleviate customer pain points to create more convenient environments. Workshop participants included accessibility stakeholders from the Shepherd Center, the University of Maryland, UC Berkeley, the American Council of the Blind and the National Center for Accessible Media, who all shared their expertise and insights on improving accessibility in products.
According to LG Electronics ESG Strategy Head Justin Hong, LG’s role at CSUN 2025 exemplifies the company’s ongoing efforts to enhance accessibility for home appliance users and to realize its Better Life for All ESG vision. “Accessibility is at the heart of our innovation, driving us to push boundaries and exceed expectations,” he says. “It is particularly meaningful to showcase various products launching in North America as we continue our efforts to contribute to a Better Life for All with some of the easiest-to-use and most convenient products on the planet.”
LG was excited to participate in CSUN AT for the first time and present its newest accessibility-focused solutions debuting in North America. The event was a great opportunity to highlight the company’s ongoing commitment to improving lives for everyone by offering products that enhance convenience and ease of use.
With its first appearance at CSUN AT 2025, LG reaffirmed its commitment to universal design and accessibility. By introducing thoughtfully designed solutions that enhance convenience for disabled and senior users, LG continues to push for a more inclusive future.
Contributed by LG Electronics USA
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