LG Reveals Expanded Washer Lineup With New Category for Enhanced Capacity at IFA 2024
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By News Reporter
Company Introduces SKS Brand Refresh, Showcases Superb
New Built-in Kitchen Solutions at Premier Industry Event
SEOUL, Feb. 20, 2025 — LG Electronics (LG) announces the rebranding of its SIGNATURE KITCHEN SUITE to SKS at the 2025 Kitchen and Bath Industry Show (KBIS) in Las Vegas, Nevada, U.S.A., from February 25-27. Originally launched in 2016, the SIGNATURE KITCHEN SUITE brand now enters a new era with a refreshed identity and a new lineup of cutting-edge kitchen appliances under the SKS name.
The transformation reflects the brand’s refined aesthetic, modern positioning and steadfast commitment to sophisticated design and advanced innovation. The new “SKS” is designed to resonate more strongly with customers worldwide while maintaining the brand’s essence. This rebranding underscores SKS’s leadership in the luxury built-in appliances.
Despite global market challenges, SKS is poised to solidify its leadership by leveraging cutting-edge Core Technology, AI-driven convenience and sophisticated design. This strategy positions the brand as a key player in the growing built-in appliance market, reinforcing its position as a premier household appliance leader. Following KBIS 2025, LG will roll out a comprehensive brand renewal across all customer touchpoints, including retail stores and showrooms, and will expand its U.S. presence with a third showroom.
At KBIS 2025, LG is showcasing a range of innovative SKS appliances designed to enhance luxury kitchen aesthetics and functionality. Leading the lineup is the new 36-inch Cook-zone-free Induction Pro Range, featuring the industry’s first free-zone cooking surface range, allowing users to place cookware anywhere on the cooktop. This range also includes an advanced convection system for fast and even cooking, steam technology to preserve meal quality, a built-in camera for real-time monitoring and LG’s Gourmet AI for intelligent and precise heating control.
Complementing the Pro Range, SKS’s new dishwasher offers a flawlessly flush fit with standard-depth cabinetry. Aligning perfectly with the front edge of the counter, the dishwasher helps customers maintain the clean, uninterrupted lines of their custom-designed kitchen.
In addition, LG is introducing the groundbreaking SKS Island System, a highly-evolved kitchen island concept integrating LG’s cutting-edge cooking and ventilation technologies. This system features a hidden induction cooktop that blends with the countertop’s woodgrain finish when not in use, and a downdraft ventilation system with SKS’s proprietary air curtain technology for effective smoke and steam removal. Customizable built-in storage spaces around the ventilation system exemplify SKS’s commitment to personalized luxury.
“The new SKS represents the natural and ongoing evolution of our ultra-premium kitchen brand, celebrating a decade of excellence,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “By embracing our True to Food philosophy, SKS will continue to deliver differentiated kitchen solutions that enhance the customer experience and strengthen LG’s leadership in the high-end built-in market.”
Visitors to LG’s booth (West Hall #2417, Las Vegas Convention Center) at KBIS 2025 can experience firsthand the superior style and functionality of the latest LG premium kitchen innovations. For more information on SKS, visit
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By News Reporter
Innovative Appliances Leverage Company’s Industry-leading Technologies to
Deliver Exceptional Efficiency and Convenient Customer Experiences
SEOUL, Feb. 19, 2025 — LG Electronics (LG) is presenting its state-of-the-art laundry solutions at the 2025 Kitchen and Bath Industry Show (KBIS). The new models leverage LG’s industry-leading inverter heat pump and AI technologies, delivering enhanced efficiency and a host of convenient energy- and time-saving features. Embodying LG’s Zero Labor Home vision and customized for the North American market, the latest lineup offers an extensive range of options to meet customers’ diverse needs.
LG’s washer and dryer, powered by LG’s energy-efficient dual inverter heat pump, will be displayed in the Zero Venting zone of LG’s booth at KBIS. Featuring an innovative ventless design, these laundry solutions are easier to install than conventional vented models and optimize space utilization, making them easier to install. In addition, LG’s laundry solutions employ Artificial Intelligence Direct Drive (AI DD) technology that offers sophisticated clothing care with a simpler user experience, analyzing load weight and fabric type to automatically apply the optimal washing and drying motions to achieve the best results.
LG will also showcase the SIGNATURE 29-inch laundry solution lineup, including a washer and dryer pair and the impressive WashTower. The new washer and dryer feature a sleek, luxurious design and boast the largest capacities in their categories – 5.8 cubic feet for the washer and 9.0 cubic feet for the dryer. To increase capacity without occupying additional floor space, LG’s mini wash and pedestal can be installed directly beneath the washer and dryer. The new LG SIGNATURE washer and WashTower both deliver exceptional performance and efficiency with advanced AI Wash and TurboWash 360° features, enabling users to complete more laundry in less time, leading to zero inefficiency in daily chores.
In the Zero Gas zone, visitors can explore the benefits of LG’s latest heat pump-equipped laundry solutions. Unlike conventional gas-vented dryers, LG’s heat pump dryers use a closed-loop system that recirculates air within the drum. This innovative system not only facilitates effective low-temperature drying but also helps reduce fabric damage, boost efficiency and contribute to lowering the carbon footprint, setting a new benchmark for sustainable laundry care. Also on display in the zone is the 27-inch LG WashCombo. This all-in-one washer and dryer combines an inverter heat pump with a ventless design and a space-saving configuration. The WashCombo, when paired with LG’s diverse laundry solutions, provides a seamless and stylish laundry setup for any household environment.
For added convenience, all of LG’s new laundry solutions can be remotely controlled and monitored via the intuitive ThinQ app. The app also lets users track their LG appliances’ energy consumption and offers access to ThinQ Care, which helps prevent costly and inconvenient service visits by alerting users to potential issues before they occur.
“LG will continue to leverage its advanced heat pump technology to strengthen its leadership in the North American premium home appliance market,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “The new laundry solutions we’re displaying at KBIS 2025 illustrate our progress in, and commitment to, realizing the Zero Labor Home vision.”
Visitors to KBIS 2025 can experience the new LG laundry solutions firsthand at the company’s booth (West Hall #2417, Las Vegas Convention Center).
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By News Reporter
New Product Leverages Company’s Innovative Technologies and Design Prowess to
Offer an Effortlessly Elevated Kitchen Experience
SEOUL, Feb. 18, 2025 — LG Electronics (LG) is set to showcase its “Fit & Max” kitchen solution at the 2025 Kitchen and Bath Industry Show (KBIS) in Las Vegas, offering a design that seamlessly fits into spaces while maximizing both capacity and performance. Boasting Zero Clearance technology, the company’s cutting-edge kitchen appliances are an ideal fit for any kitchen.
The expanded lineup includes three-door and four-door refrigerators with Zero Clearance – a technology that minimizes wasted space, provides impressive installation flexibility and helps homeowners achieve a stylish built-in kitchen aesthetic. Thanks to cleverly-designed hinges, the main compartment doors can open fully with only 4 millimeters of clearance between the side of the appliance and the surrounding cabinetry or adjacent wall.
The new models also leverage the company’s proprietary Thin Door technology, which adds to the visual appeal of the new refrigerators and further contributes to optimal space efficiency in the kitchen. 100 millimeters-thick on previous models, the doors have been slimmed down to just 55 millimeters, delivering a sleek and sophisticated appearance without sacrificing insulation performance.
Moreover, LG’s new lineup provides a generous capacity, ensuring ample space for storing food items, beverages and ingredients. The newly designed middle- and freezer-drawers offer enhanced accessibility and easier, more convenient organization. The new, premium LG refrigerators also on show at KBIS 2025, feature Dual Ice Solution and Mini Craft Ice, allowing users to elevate their favorite drinks, chill refreshments for a party, or quickly cool a hot soup or broth with freshly-made ice.
In addition to refrigerators, LG expands its product lineup with a wider range of “Fit” offerings, combining space-efficient design with enhanced performance in various appliances. Another standout from the LG kitchen solution lineup is the new Flush Depth dishwasher, which fits perfectly with standard-depth cabinetry for a seamless and streamlined look. The new dishwasher incorporates advanced cleaning and drying technologies, including QuadWash Pro and Dynamic Heat Dry, to deliver industry-leading performance and enable the 1 Hour Wash & Dry cycle. LG’s QuadWash Pro technology creates microbubbles that thoroughly remove stains from dishware, while Dynamic Heat Dry utilizes a dry boost function to enhance drying performance. Drying effectiveness is further increased by the company’s AutoVentDry function, which automatically opens the dishwasher door after the completion of a cycle.
“An ideal fit for today’s kitchen and lifestyle, LG’s expanded Zero Clearance lineup presents next-level user experiences through advanced innovation and thoughtful design,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “We will continue to introduce appliances that offer customers the best of performance, style and convenience for a truly differentiated kitchen experience.”
Visitors to KBIS 2025 from February 25-27 can experience all the latest LG kitchen innovations, including the new kitchen solutions, at the company’s booth (West Hall #W2417, Las Vegas Convention Center).
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By News Reporter
The New DUALCOOL AI Air Presents Optimal Comfort and Groundbreaking
Convenience with Innovative Air Conditioning Solutions
SEOUL, Jan. 28, 2025 — LG Electronics (LG) is unveiling its newly upgraded residential air conditioner, the DUALCOOL AI Air. Leveraging the company’s enhanced AI Core-Tech, the new model delivers exceptional comfort, energy efficiency and air care with unparalleled convenience.
The latest DUALCOOL AI Air offers an optimized air conditioning environment customized to each user’s preferences. Powered by the AI DUAL Inverter, the system detects the ambient temperature of the space and intelligently adjusts temperature, airflow direction and speed accordingly for consistent comfort. The AI Air mode features the Human Detecting Sensor, which precisely tracks the user’s location and learns usage patterns through spatial analysis by the ThinQ app to create the most efficient airflow pathway.1 The function also automatically adjusts the settings to create a comfortable indoor environment, delivering direct airflow for fast cooling or heating and transitioning to Soft Air mode with indirect airflow when the room reaches the ideal temperature.
In addition, the new model features Sleep Timer+, which analyzes user preferences and sleep patterns to provide a relaxing sleep environment. To ensure a restful night, Sleep Timer+ sets the ideal temperature and operates quietly during sleep hours. The DUAL Vane system and Soft Air function further improve airflow control for maximized comfort.
The DUALCOOL AI Air also employs an array of energy-saving features, reducing energy consumption with unparalleled convenience. Its AI kW Manager enables users to control electricity use by setting and monitoring usage limits. The Human Detecting Sensor and Window Open Detection allows the air conditioner to swiftly sense changes in the room, activating energy-saving mode when the space is unoccupied or if the temperature suddenly fluctuates.
Moreover, the new DUALCOOL AI Air simplifies clean air management with its All Cleaning mode, which can be activated with a single tap in the ThinQ app. This mode performs a full maintenance cycle, including condensed water generation and Freeze Cleaning to remove contaminants from the evaporator, as well as Auto Clean+ which automatically dries the interior of the air conditioner. This cycle is complemented by a multi-step filtration process. For even fresher, cleaner air, users can activate the Plasmaster Ionizer++, which can eliminate up to 99.9 percent of adhering bacteria,2 effectively capturing dust, bacteria and debris.
“The LG DUALCOOL AI Air exemplifies our dedication to enhancing indoor temperature control with latest air conditioners,” said James Lee, president of the LG ES Company. “We are committed to advancing our state-of-the-art AI technology to shape the future of innovative air conditioning solutions.”
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1 The radar sensor has a range of up to 5 meters, but the effective range may vary depending on the product’s installation and usage environment.
2 Verified by TÜV Rheinland for its ability to remove up to 99.9 percent of adhering bacteria, including Staphylococcus aureus, Escherichia coli and Pseudomonas aeruginosa, in the test room of 30 meters3.
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By News Reporter
All “xboom by will.i.am” Products Feature a More Balanced and Warm xboom Signature Sound
LG’s New xboom Line Is Empowered by AI Sound, AI Lighting, AI Calibration and RAiDiO.FYI
SEOUL, Jan. 6, 2025 — LG Electronics (LG) unveiled its new audio product line of Bluetooth speakers and earbuds at CES 2025, created in partnership with multi-platinum musician and tech entrepreneur, will.i.am. This marks the debut of the “xboom by will.i.am” line, following the partnership announcement in early December.
LG recently appointed will.i.am as the “Experiential Architect” of the LG xboom brand, aiming to establish it as a culture-forward brand that elevates the listening experience to new heights through completely new sound and design values. All “xboom by will.i.am” audio products are professionally tuned by will.i.am, delivering the xboom signature sound – characterized by a more balanced audio profile with warmer tones. The product design is playfully compact and embodies will.i.am’s creative artistry that stems from his life-long experience in pop culture. Leveraging both his extensive experience in understanding what people love and developing technology for creatives, will.i.am fundamentally inspires xboom’s product development, design and brand marketing.
The “xboom by will.i.am” line boasts a family of smart Bluetooth speakers – the xboom Bounce, Grab and Stage 301 – all fortified with seamless AI capabilities for a next-level listening experience. The xboom speakers conduct AI analysis on the content being played to automatically adjust AI Sound, switching to sound options that accentuate the melody, rhythm, or voice. The AI Lighting feature keeps the speakers’ bar lights pulsing in multicolored sync for added ambiance. AI Calibration allows speakers to instantly recognize their surroundings to fill various indoor or outdoor spaces with ample sound. And for the first time, xboom speakers now feature a dedicated button for users to instantly connect to will.i.am’s RAiDiO.FYI platform to enjoy various infotainment content tailored for each listener by an AI Radio Host.
Also, users can enjoy their content with amplified sound through the LE Audio Auracast feature that connects multiple xboom units for a seamlessly synchronized audio output. Even without Auracast support on their smartphones, users can enjoy synchronized audio across multiple units with the xboom speaker serving as the master unit. Moreover, users can enjoy the xboom signature sound that is further enhanced by built-in tweeters and full-range units created by Peerless, the Danish premium transducer manufacturer with a legacy of almost 100 years.
The 2025 audio product line is spearheaded by the xboom Bounce, which combines refined audio quality with stylish aesthetics. It boosts portable sound to a new level with its built-in, up-bouncing passive radiators, dual dome tweeters and track-type woofer. The Bounce is capable of delivering high-frequency stereo with precise highs and an expanded soundstage, surrounding listeners with enhanced clarity and depth. The name “Bounce” comes from its up-bouncing passive radiators that visibly bounce and light up in beat to the music. It incorporates a versatile strap that enables users to hold the speaker securely in one hand, hang it on a hook, or place it on a tabletop. With a water and dust resistance IP67 rating and Military Standard 810G durability, this robust speaker’s built-in battery lasts up to 30 hours.
The xboom Grab presents an exciting take-anywhere audio experience, pairing powerful sound with a compact, travel-friendly design. Despite its relatively slim size, the Grab manages to pack dual passive radiators positioned on both sides of the speaker for dynamic bass and lively sound. As the name “Grab” suggests, this speaker is perfect to hold in one hand for use on the go. It can be placed in many orientations – standing upright, lying on its side, or securely nestled in the cup holder of a car or camping chair, or even in the water bottle cage of a bicycle. It also comes with versatile straps for securing snugly to the arm or slinging over hooks and handles. With a water and dust resistance IP67 rating and Military Standard 810G durability, the Grab offers up to 20 hours of battery life.
The xboom Stage 301 is designed for those who love transforming any space into a lively stage – hence the name “Stage.” Optimized for busking, karaoke night, or any sort of indoors or outdoors gathering, the speaker effortlessly fills big spaces with powerful sound. This robust model packs a punch with its 6.5-inch woofer and dual 2.5-inch midrange drivers, providing rich, full-bodied audio. The Stage 301 distinctly features a built-in handle for easy carrying and a clever wedge design that allows flexible positioning for various setups – flat on its base, tilted back, or seated atop a tripod. Highly durable, the xboom Stage 301 has an IPX4 water resistance rating as well as a replaceable battery that lasts up to 11 hours, allowing greater flexibility and uninterrupted listening pleasure.
The xboom Buds employ lightweight graphene drivers, which are key to delivering pure, well-balanced sound with rich bass. As thin as paper yet strong as steel, graphene improves durability while supporting LG’s Active Noise Canceling technology, providing a more immersive listening experience. Featuring LE Audio Auracast, the Buds enable users to listen to open audio streams in public and permit multiple device connections so that several users can simultaneously enjoy the same audio. Designed for comfort and stability, the ergonomic ear tips adapt to various ear shapes, while the unique ear hook design provides a snug and stable fit on the go. It offers up to 30 hours of listening time with the support of its charging case, as well as IPX4 water resistance that protects against splashing water.
“Working with renowned tech and lifestyle innovator, LG, opens the door to groundbreaking and dynamic experiences that speak to a broader community of music enthusiasts,” said will.i.am. “By bringing our cutting-edge technology and distinctive creative visions together with LG xboom, we want to foster an iconic culture where people can explore their passion for music with others on a whole new level.”
“The xboom by will.i.am line marks the beginning of a dynamic, collaborative journey for the xboom brand and will.i.am, and we are more than thrilled to showcase the first fruits of our partnership at this year’s CES,” said Lee Jeong-seok, head of the LG Media Entertainment Solution Company’s audio business division. “Beginning with the new xboom line, we will continuously aim to elevate every aspect of the listening experience.”
The all-new “xboom by will.i.am” audio products, which will roll out in global markets in 2025, will be on display during CES 2025 from January 7–10 at the LG booth (#15004, Las Vegas Convention Center).
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