Dynamic Display in Motion: How Kinetic LED Signage Transforms Public Spaces
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By News Reporter
LG Business Cloud Welcomes LG DOOH Ads and LG Pro:Centric Stay,
Providing More Tailored Options for Diverse B2B Environments
SEOUL, Jan. 20, 2025 — LG Electronics (LG) will unveil an enhanced version of LG Business Cloud, an online platform that streamlines the management and operation of LG commercial displays and hotel TVs, at Integrated Systems Europe (ISE) 2025 in Barcelona, Spain, from February 4-7. Designed to meet the evolving demands of B2B clients, the platform now offers the LG DOOH Ads advertising solution for digital signage products, as well as the LG Pro:Centric Stay solution for short-term rental businesses.
LG DOOH Ads provides customers with a comprehensive, customizable and easy-to-use solution for commercial display advertising. Users can set key parameters, such as region, price and ad types, and LG DOOH Ads will automatically select suitable advertisements for display. This reduces the need for businesses to find and secure advertisers themselves. In addition, LG’s advertising solution gives users the flexibility to display ads that they have sourced independently. What’s more, LG DOOH Ads uses advanced AI camera technology to analyze viewers’ data such as gender, age and behavior, delivering customized advertisements based on viewer behavior. It also provides analysis reports on the expected effectiveness of these ads.*
LG Business Cloud also introduces LG Pro:Centric Stay, a new solution created specifically for short-term rental businesses. LG Pro:Centric Stay complements the existing lineup of software solutions available on the platform, including the LG SuperSign Cloud digital signage content management system, LG Pro:Centric Cloud for hotel TVs and LG ConnectedCare. Tailored for diverse B2B environments, these innovative tools help to ensure greater efficiency and flexibility in signage management.
Worldwide, LG continues to support major B2B clients with its seamlessly integrated signage software solutions. Mexico-based hospitality company, Grand Velas, employs LG Pro:Centric Cloud, a solution designed expressly for LG Hotel TVs. LG Pro:Centric Cloud simplifies content management and enhances the guest experience, allowing operators to provide personalized information – such as targeted discount offers for honeymooners or shuttle departure times for tour groups – to each room.
A prominent Spanish telecommunications provider and a well-known U.S. fast-food franchise have embraced LG ConnectedCare, a solution that delivers convenient and intuitive remote display management. Significantly improving operational efficiency, LG’s solution reduces the need to individually adjust each display and enables proactive issue resolution, providing timely email alerts to system managers in the event that a screen error is detected.
LG’s impressive digital signage software solutions – including the newly-added LG DOOH Ads and LG Pro:Centric Stay – are all accessible through the LG Business Cloud platform.
“With the arrival of LG DOOH Ads and LG Pro:Centric Stay on LG Business Cloud, companies can now manage their digital displays more efficiently,” said Paik Ki-mun, head of Information Display Business of the LG Media Entertainment Solution Company. “We aim to provide global B2B clients with differentiated signage software through LG Business Cloud, enabling remote display management and personalized content distribution.”
Attendees of LG’s session at ISE 2025 who verify their subscription to the LG Business Cloud platform will receive an exclusive 50 percent discount coupon for the solution subscriptions.
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* The AI camera-based service, which includes customer behavior data analysis, requires integration with external solutions and incurs an additional payment.
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By News Reporter
LG Radio+ Brings LG Smart TV Users Free Listening to a Wide Range of
Popular Podcasts and Live Stations, Also Accessible From LG’s Audio Devices
SEOUL, Dec. 20, 2024 — LG Electronics (LG) has launched LG Radio+, the company’s ad-supported audio streaming service, now available on LG smart TVs running webOS 6.0 and above. This new service allows users to effortlessly access a diverse selection of podcasts and radio programs. For a streamlined user experience, LG Radio+ will work with the LG ThinQ app,1 providing users with a convenient way to access and enjoy their favorite audio content no matter where they are in the room.
To offer a curated list of audio streaming content, LG has partnered with global radio and audio provider Radioline, giving users an all-in-one audio platform allowing effortless access to news, sports, music and more. Available in the U.S. and Korea, LG smart TV users can explore a range of live stations and podcasts, with options such as NPR, CNN Radio, Fox Radio or The Joe Rogan Experience in the U.S., or popular local stations and podcasts in Korea.
The LG Radio+ app can be accessed from the Content Store or Apps or by using the voice search function of the LG Magic Remote, providing a fast and convenient way to discover new listening content.
For quick and easy exploration, LG Radio+ has an intuitive interface with a comprehensive channel list, presenting popular audio channels on the On Air page, alongside a personalized selection of favorite channels. Users can navigate the On Air and Podcast pages to access their desired audio streaming content, while the Featured page provides a dynamic view of trending music, updated in real-time to highlight the most popular or season hits. This enables users to search, discover and enjoy their preferred audio content with ease out of a large library of over 14,500 channels in the U.S. and over 440 available in Korea.
As part of LG’s commitment to enhancing user convenience and connectivity across the company’s life-enriching products, listeners will be able to access LG Radio+ through the LG ThinQ app,2 enabling enjoyable audio streaming on LG audio devices with minimal effort. What’s more, LG Radio+ will also be available to access through the My button on xboom speakers in 2025.
LG continues to elevate the user experience with a broad range of content and an intuitive user interface, making it effortless to explore and enjoy audio entertainment. To learn more about how LG is enhancing the audio experience, visit
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1 Available at a later date in 2025.
2 Accessible via xboom category
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By News Reporter
Based on Company’s Dual-Track Strategy,
the 2025 QNED evo Lineup Boasts Unprecedented Technological Advancements
SEOUL, Dec. 18, 2024 — LG Electronics (LG) unveiled today its renewed 2025 QNED evo lineup, featuring new proprietary wide color gamut technology, a true wireless viewing experience that transmits 4K 144Hz1 images without loss of picture quality or delay, AI-enhanced picture and sound processing, and an ultra-personalized AI-based customer experience via webOS 25.
LG continues to strengthen its competitiveness in the global premium TV market through a dual-track strategy. This strategy emphasizes LG’s market-leading, self-emissive OLED lineup and the QNED evo series – a premium LCD TV lineup that incorporates key OLED innovations, such as advanced AI capabilities and wireless convenience.
The 2025 QNED evo lineup boasts an improved color gamut compared to previous models by applying LG’s new proprietary wide color gamut technology, Dynamic QNED Color Solution, which replaces quantum dots. This unique technology enables light from the backlight to be expressed in pure colors that are as realistic as they appear to the eye in general life.
With the application of Dynamic QNED Color Solution, the entire 2025 QNED evo lineup is 100 percent certified by global testing and certification organization Intertek for Color Volume, measuring a screen’s ability to display the rich colors of original images without distortion.
In 2025, LG will also unveil the QNED evo (QNED9M) featuring its True Wireless 4K technology. This innovation, previously exclusive to the top-tier OLED evo model (M Series) last year, will now be available in the QNED evo lineup. This expansion allows viewers to enjoy high-definition 4K content wirelessly, without compromising on picture quality or experiencing delays, moving beyond the limitations of traditional wired connections.2 The wireless solution utilizes a separate Zero Connect Box to transmit high-definition video at up to 4K resolution and a refresh rate of 144Hz. The QNED evo is designed to minimize screen disconnection and deliver natural images even in a wireless setup. Additionally, it has earned AMD FreeSync Premium certification. The TV itself requires only a power cord, allowing for more convenient storage of gaming consoles and set-top boxes.
The company additionally continues to raise the picture and sound quality of its QNED evo lineup by offering more powerful editions of its proprietary AI processors. 2025 LG QNED evo models are equipped with the α8 AI Processor, offering close to 70 percent improvement in AI performance compared to the previous year. This processor delivers picture and sound at a level worthy of ultra-large TVs.
These AI capabilities include more advanced upscaling, analyzing the filmmaker’s intent to adjust picture noise and presenting faces, objects, text and backgrounds more naturally. Dynamic Tone Mapping Pro breaks down each scene to fine-tune HDR effects and brightness for each zone. Moreover, AI converts 2-channel sound sources to virtual 9.1.2 channel sound for a richer audio experience. It also distinguishes voices from background sounds and makes them clearer, while audio sounds natural as if it were coming from the center of the TV screen.
The new AI Magic Remote, included with the 2025 QNED evo, features a new AI button for easy analysis of viewing preferences and recommendations on what to watch and which apps to use. Personalization is further enhanced by Voice ID, Generative AI Gallery3 and customized TV picture and sound quality modes. A short press on the AI button guides users to relevant keywords and TV features, while a long press enables personalized searches based on a large language model (LLM4). For example, if a user is planning a trip to France, they can ask their remote, “Recommend movies to watch on my trip to Paris.” The AI will understand the context and suggest movies set in the French capital, including specific genre recommendations based on the user’s viewing preferences.
LG’s proprietary smart TV platform, webOS 25, elevates the customer experience by offering hyper-personalized service advancements and content through its best-of-all-time AI features and the ongoing webOS Re:New Program, which includes webOS upgrades for five years.
The 2025 QNED lineup will also now range from 40 to 100 inches as LG is expanding its QNED lineup by introducing a 100-inch option in response to customer demand for ultra-large, premium LCD TVs.
“Our renewed 2025 LG QNED evo lineup inherits OLED’s differentiated picture quality along with a true wireless viewing experience and ultra-personalized solutions to deliver an outstanding super-large viewing experience that no other LCD TV can offer,” said Hyoung-sei Park, president of the LG Media Entertainment Solution Company.
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1 LG 2025 QNED9M series TVs provide support for 4K@144Hz.
2 Wireless transmission refers to the transferring of video and audio signals between a TV screen and theZero Connect Box. Visually lossless, based on internal test results with ISO/IEC 29170-2 and measurement results may vary depending on connection status.
3 Only available in Korea and the U.S.
4 Only available in Korea and the U.S.
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By News Reporter
SEOUL, Dec. 10, 2024 — LG Electronics (LG) has announced a partnership with creative artist, multi-platinum musician, and tech entrepreneur, will.i.am, to launch a new line of audio products under the brand “
link hidden, please login to view.” The partnership aims to transform xboom into a culture-forward brand with an urban aesthetic, providing an all-new audio experience. In this partnership, LG has appointed will.i.am as LG xboom’s “Experiential Architect.” He will play a pivotal role in carving out a new space for xboom in the audio industry. Drawing inspiration from his pop culture and technological know-how, will.i.am will provide strategic counsel for LG xboom’s product development, design and brand marketing. By combining LG’s advanced technologies with will.i.am’s unique insights as a world-renowned music artist and tech entrepreneur, this partnership will infuse LG xboom products with fresh creative aspirations.
“Working with renowned tech and lifestyle innovator, LG, opens the door to groundbreaking and dynamic experiences that speak to a broader community of music enthusiasts,” said will.i.am. “By bringing our cutting-edge technology and distinctive creative visions together with LG xboom, we want to foster an iconic culture where people can explore their passion for music with others on a whole new level.”
The 2025 line of “xboom by will.i.am” products, including Bluetooth speakers and wireless earbuds will be unveiled at CES 2025. The xboom Buds will be the first product available in the market.
All “xboom by will.i.am” products bear the mark of will.i.am, who took part in creating LG xboom’s signature sound that boasts a rich bass with a balanced and warm tones. It comes in two distinct modes for listening: one mode provides stimulating sounds that gets you moving with powerful bass while a second mode offers a soothing sound with harmonious tones. The overarching design for LG xboom aims to elevate music enjoyment. Speakers incorporate clever embellishments such as easy-to-hold straps and colorfully interactive lighting that is in sync with the beat of the music being played. Earbuds are designed ergonomically with ear tips and ear hooks for a comfortable fit that also delivers the best sound experience.
“This launch marks the integration of our wireless earbuds and Bluetooth speakers into one audio brand, LG xboom,” said Lee Jeong-seok, head of LG Media Entertainment Solution Company’s audio business division. “We are thrilled to announce this partnership with will.i.am that will play a critical role in solidifying LG xboom’s new identity.”
All “xboom by will.i.am” products will be integrated with will.i.am’s RAiDiO.FYI, an AI-powered interactive audio experience, to introduce a new generation of listeners to infotainment. RAiDiO.FYI empowers listeners with unique abilities to immerse, personalize and have a two-way real-time conversation with their favorite topic-based STAiTiONS. This conversational media platform transforms radio as we know it into a new dimension, connecting consumers deeper with the music, talk radio and cultural content they love.
LG and will.i.am will celebrate this new partnership with product showcases and tech demonstrations at CES 2025 (January 7-10). To know more about “xboom by will.i.am”, please visit .
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By News Reporter
As the IT industry expands in an era defined by software innovation, the demand for skilled programmers is at an all-time high. LG is responding to this need by investing in the next generation of global IT talent, providing students worldwide with meaningful learning and development opportunities. This commitment not only aligns with LG’s “Optimism your feed” campaign but also embodies the broader Life’s Good brand promise, as it fosters positive change and inspires progress across communities.
In line with this mission, LG Electronics Development Vietnam (LGEDV), an R&D subsidiary of LG Electronics, recently celebrated the success of its LG Dream Code 2024 program, which concluded with finals held in Hanoi and Da Nang on October 19.
LG Dream Code 2024 provided an engaging platform where students tackled programming challenges designed by LG’s expert developers. More than just a competition, this initiative connects LG with young talent, nurturing the next generation of IT professionals in Southeast Asia. This investment in Vietnam’s tech-savvy youth not only aims to strengthen LG’s workforce but also to support the country’s growing digital economy.
The competition saw an enthusiastic turnout, with 677 applications submitted by university students nationwide between September 9-30. This response underscores the pivotal role companies like LG play in developing young talent eager to begin their careers in tech.
The national competition’s final round was held at two esteemed institutions: the National University of Technology in Hanoi, where 30 students participated, and Duy Tan University in Da Nang, hosting 22 students.
In these rigorous finals, 52 contestants faced challenging exams crafted by LG’s top programmers. The event honored the top five contestants in each city, with the top three receiving cash prizes: VND 15 million (USD 600) for first place, VND 10 million (USD 400) for second and VND 5 million (USD 200) for third.
In Hanoi, Nguyen Duc Thang from the National Economics University took home the grand prize, with second place awarded to Lai Minh Quang from the National University of Economics and Tran Hoang Son from Hanoi FPT University. Nguyen Tan Nguyen from Hanoi National University of Technology and Phung Danh Chi Vi from Hanoi University of Science and Technology claimed third place.
In Da Nang, Le Ngoc Bao Anh from Da Nang University of Technology took first place. Second place went to Le Tang Phu Quy from Vietnam University of Information and Communication Technology and Ngo Van Hai from Hue University’s University of Science and Technology, with Vo Dac Bao An and Luu Duy Quang from Da Nang University of Technology finishing in third.
“LG’s commitment to offering exceptional learning and growth opportunities extends beyond our employees to bright students who may one day shape LG’s future,” said Jung Seung-min, president of LGEDV. “Alongside the LG Track Scholarship, awarded annually to outstanding graduates, this year’s LG Dream Code competition was organized by LGEDV with challenges designed by our top experts at LG HQ.”
Through the success of its inaugural LG Dream Code competition, LGEDV has shown its dedication to empowering Vietnam’s youth, particularly in the field of information technology. LG Dream Code aspires to continue as a premier, high-quality competition for young programming enthusiasts in the years to come.
In addition to this initiative, LG actively promotes various activities and programs designed to enhance the quality of life for the Vietnamese people, embodying the spirit of Life’s Good. To explore more inspiring stories and initiatives, visit the
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