LG Presents New Appliance Lineup With Industry-Leading Energy Efficiency at IFA 2024
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By News Reporter
New Comprehensive Laundry Solution Meets Diverse Space and Customer Needs,
Offering Powerful Washing Capabilities and User-Friendly Convenience Features
SEOUL, Aug. 22, 2024 — LG Electronics (LG) is set to unveil its latest washer at IFA 2024. The new model boasts the company’s state-of-the-art Artificial Intelligence Direct Drive (AI DD) 2.0 technology and Pet Care cycle features, delivering an effective washing performance with a larger and more efficient capacity.
Leveraging the company’s advanced low-vibration technology, LG presents its first washer in the 25-inch category, offering the convenience of larger washing loads with an increased drum capacity of up to 16 kilograms.1 In addition to the increased capacity, the new washer the integrates a cutting-edge AI technology that enhances the washer’s performance.
At the core of the new washer’s performance is the AI DD 2.0, which utilizes deep learning technology to automatically detect the load weight, fabric softness and soil level of the garments. The washer then uses 6Motion technology to select the optimal washing pattern, reducing fabric damage by 10 percent to help clothing last longer.2 What’s more, pet owners can take advantage of the Pet Care cycle feature, which offers high-temperature washing up to 60 degrees Celsius and four warm water rinse cycles, effectively removing 99 percent of pet odors.3
Furthermore, LG’s new washer streamlines the laundry experience with enhanced performance technology and convenience features. Thanks to TurboWash 360, washing cycles can be reduced to just 39 minutes, while ezDispense technology simplifies the process by determining the necessary amount of detergent for a load. The washer offers a total of up to 39 washing cycles4 and automatically remembers the most frequently used cycles and features to minimize the time spent on setting selection. Users can also access the Cycle List Edit option to customize their preferences based on habits.
The washer employs LG’s renowned Inverter DirectDrive Motor, the company’s advanced core component technology, to deliver a quiet performance and enhanced durability.
“We are delighted to showcase our new washer and demonstrate how the company’s technologies simplify the washing process with expanded capacity and tailored features,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to introduce advanced AI-based home appliance solutions that meet the needs of diverse spaces and lifestyles, providing enhanced benefits to make daily life more convenient for all.”
Visitors to IFA 2024 can experience all of LG’s latest innovations, including the latest washer, at the company’s booth (Hall 18, Messe Berlin) from September 6-10.
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1 The washer’s drum capacity is 16 kilograms for the model F0Z9DFP25; actual drum capacity may vary by model.
2 Tested by LG Internal Lab, the AI Wash cycle in the new washer compared 3 kilograms of mixed clothes to the Cotton Cycle of the conventional LG washer. Results may differ depending on clothing and environment.
3 Tested by Intertek in February 2024, the Pet Care cycle reduces 99 percent of pet odors (Trimethylamine, Isovaleraldehyde, Acetic acid, Methyl mercaptan). Results may differ depending on clothing and environment.
4 LG’s new washing machine offers a total of 39 courses, comprising 10 default courses and up to 29 additional customizable courses.
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By News Reporter
LG is committed to enhancing daily life through the synergy of art and technology, infusing each product lineup with equal measures of innovation and design. Even appliances primarily focused on functionality are now crafted with an eye for design versatility, as exemplified by the company’s high-performance air conditioners.
At the end of June, LG Poland unveiled its latest ARTCOOL and DUALCOOL air conditioners at a special event held at Warsaw’s Grand Theatre and National Opera. This presentation highlighted the unique blend of advanced technology and sophisticated aesthetics that define these air conditioners.
This event showcased LG’s most visually striking air conditioners to date, offering ballet and opera enthusiasts a chance to experience firsthand how modern technology and art can create a new level of appreciation for both realms.
As the venue is home to the Polish National Ballet, the presentation featured a photograph exhibition by
link hidden, please login to view, an artist who has dedicated more than two decades to capturing the beauty of dance. Krasucka’s stunning images of ballet dancers in elegant poses were displayed throughout the venue, blending harmoniously with the theatre’s sophisticated interior and LG’s air conditioners. Photo credits: Polish National Opera
LG’s energy-efficient ARTCOOL Gallery air conditioners are distinguished by their design, which seeks to complement the space instead of disturbing it. The mode features a screen that display images and receive photos from smartphones, while the allows users to showcase their favorite artwork, adding a personalize touch to their space. LG ARTCOOL air conditioners not only deliver comfortable room conditions and high energy efficiency, but they also introduce new design elements to home interiors, as demonstrated by the visualizations created by alongside Adriana Ponikiewska of .
Photo credits: Paweł Jurkiewicz, Adrianna Ponikiewska
“My dedicated tenement interior presents the aesthetic values of the LG ARTCOOL Gallery air conditioner. Its ambiance was curated to show how even technical elements, like an air conditioner, can blend into a classic apartment with ease,” said interior designer Paweł Jurkiewicz. “Thanks to its technical properties, the air conditioner can hang as low as 150 centimeters above the floor, like a picture frame, which served as the inspiration for the LG ARTCOOL Gallery model. A typically masked device has become a decorative element, giving designers the freedom to choose its perfect location. On one hand, the air conditioner promises efficient operation, while on the other, users need not worry about it visually disturbing the décor’s harmony.”
Photo credits: Paweł Jurkiewicz, Adrianna Ponikiewska
LG consistently demonstrates that its products combine innovation with premium design, offering solutions that enrich and facilitate consumers’ everyday lives to ensure ‘Life’s Good.’ For more stories on how the company is redefining the design of home appliances, whether they’re in clear view or not, please visit .
Contributed by LG Poland
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By News Reporter
Good product design is all about understanding and meeting customers’ needs. As a leader in the home appliance industry, LG integrates ‘customer-centricity’ into every stage of the design process to ensure its products deliver a more convenient and emotionally satisfying user experience. The company continues to show the way forward, making innovative appliances and smart home solutions for a better life based on its ‘3F’ design philosophy.
The Essence of 3F: Fit, Feel, Finish
“LG uses the term ‘3F’ to refer to the appearance, performance and other tangible and intangible qualities of its products experienced by the customer,” said Chung Wook-jun, vice president and head of H&A Design Lab at LG Electronics’ Life Innovation Design Center. “In essence, 3F is a set of principles that guides the company as it weaves the core values of completeness, ease of use and emotional satisfaction into each product it makes.”
3F stands for Fit, Feel and Finish. ‘Fit’ refers to seamless (zero gap) product design and overall design uniformity, while ‘Feel’ encompasses the smooth and resilient operation of moving parts as well as the satisfying feedback that interfaces, doors and other components provide when handled by users. ‘Finish’ focuses on matching the right colors with the right materials and achieving a clean, consistent aesthetic across product lines. The definition of 3F has gradually expanded over time and now extends to elements such as ergonomics, user experience (UX) optimization and user interface (UI) usability.
Officially introduced in 2001, 3F is now deeply ingrained in the way LG works. The company even formed a specialized organization to focus on 3F, which collaborates closely with several departments – including product planning, design, development, quality control and sales – to maintain a cohesive approach to customer-centric design.
Customer-Centric Design Research
The core aspect of 3F work is to guarantee the completeness of every product LG develops. Through securing a high level of completeness in the development phase, the company helps to prevent potential quality issues from arising during production.
At the concept planning stage, LG identifies and addresses any deficiencies or inconveniences associated with previously released models to prevent their recurrence in new products. Using its own internally developed ergonomic standards, the company thoroughly evaluates products for ease-of-use and to determine if further improvements are needed. Prior to finalization and mass-production, LG re-evaluates its products using up to 160 different criteria to assess whether completeness has been achieved.
When a prototype is produced at the design verification stage, it is tested under actual usage conditions. Data-driven feedback derived from these tests – such as the precise measurement of the force needed to open an appliance’s door – enables the relevant departments to make necessary adjustments.
Quality testing at LG involves extensive processes to ensure products meet usage and reliability standards. Should a product fail any test, LG carefully identifies and addresses the root cause of the issue. Subsequently, the product undergoes hundreds of additional tests until it meets the company’s exacting internal standards. Multiple methods are employed to confirm that each unit produced matches the usability and reliability standards set during the development phase. The data gathered throughout these various processes is meticulously analyzed to refine future designs.
Subtle Details that Reflect LG’s 3F Design Principles
The recently launched LG SIGNATURE washer/dryer exemplifies the company’s commitment to its 3F design principles. Manufactured using the same methods employed to produce luxury goods, the washer/dryer successfully delivers the ‘high-end’ aesthetic and feel of LG’s original design concept. The attention to subtle details that is so much a part of 3F design can be seen in the dryer’s filter grip, which has been designed in accordance with knuckle-width studies and numerous customer acceptance surveys to provide optimal usability.
To enhance the sophistication and operability of the control knobs applied to its washing machines, LG conducted a comprehensive range of 3F research initiatives and even developed its own custom measuring equipment. The company’s efforts led to the creation of a control knob reminiscent of the center-console control dials found in luxury automobiles, providing a pleasingly premium look and feel while also contributing to a better user experience in both a practical and emotional sense.
Introduced last year on select LG refrigerator models, the Auto Soft Closing System is another example of LG’s customer-centric 3F design. The system uses dampers to ensure that the refrigerator door closes softly and quietly, enhancing usability, convenience and customer satisfaction.
The 3F design principle, which reveals LG’s strong commitment to the pursuit of perfection, is intertwined with another uniquely LG concept: ‘Affection-ism.’ Affection-ism could be described as a ‘design mindset,’ centering on caring for customers via the delivery of ‘Uncompromising Customer Experiences,’ ‘Human-centered Innovation’ and the ‘Warmth to Power a Smile.’ By staying true to its core values and customer-first philosophies, LG will continue to provide products that exceed expectations and make everyday life that much better.
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By News Reporter
LG Wins Two Gold Awards and One Honoree
SEOUL, June 25, 2024 — LG Electronics (LG) announced today that season two of its original docu-series, “LG Presents: The Rivalries” on LG Channels has received recognition from multiple international award programs, including the MUSE Creative Awards, the Webby Awards and the Telly Awards.
As an official partner of the NCAA®, “LG Presents: The Rivalries” series is available for free on the NCAA Championships Channel (Channel 100) via LG Channels on LG Smart TVs. Each episode highlights a different college sports rivalry as told through interviews, historical moments and the most recent game footage. The series was created and produced in partnership with Shoot To Kill NYC and HSAd USA.
“LG is focused on bringing unique content to its LG Smart TV owners and sharing more ‘Life’s Good’ moments with our consumers,” said Jeannie Lee, director of Corporate Marketing at LG Electronics USA. “In developing The Rivalries, we noticed that so much already existed to cover top-tier Division I college sports and men’s competitions. We wanted to leverage LG Channels to spotlight student-athletes competing in rivalries across emerging sports, bringing attention to all of the smaller but no less mighty rivalries that exist today in other college divisions. These awards are a testament to the impact of The Rivalries and the dedication of our partners who have shared LG’s vision and brought this series to life.”
MUSE Creative Awards:
link hidden, please login to view is recognized as a Gold Winner in the Branded Content – Sports category. The MUSE Creative Awards celebrates and honors excellence and innovation in creative design, advertising and digital media. Spanning a diverse range of categories, the MUSE Creative Awards recognizes the best achievements from advertising to digital media, as well as in marketing strategies and PR communications. Entrants from all corners of the world participate, showcasing creative advertising, design and campaigns that inspire and set new benchmarks in the industry. Webby Awards: has been honored in the Video, Sports (Branded) category in the 28th Annual Webby Awards. Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international awards organization honoring excellence on the Internet. Established in 1996, the Webby Awards received 13,000 entries from over 70 countries worldwide this year.
Telly Awards: is a Gold Winner in the Non-scripted & Documentary – Branded Content category of the 2024 Telly Awards. Founded in 1979 to honor local, regional and cable television commercials, with non-broadcast video and television programming, the Telly Awards annually showcases the best work created within television and across video for all screens. Receiving over 12,000 entries globally from six continents, Telly Award winners represent work from some of the most respected advertising agencies, television stations, production companies and publishers from around the world.
Learn more about LG’s NCAA partnership, “LG Presents: The Rivalries” docu-series, and the NCAA Channel exclusively on LG Smart TVs, by visiting .
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By News Reporter
With the Addition of a 5MP Diagnostic Monitor, Company’s Comprehensive Range of
Medical Monitors Now Boasts 13 Different Types of Display
SEOUL, Apr. 12, 2024 — LG Electronics (LG) is accelerating its B2B medical device business, leveraging a full lineup of diagnostic monitors including the new 21HQ613D which was recently cleared by FDA for sale in the United States. Designed specifically for digital mammography and breast tomosynthesis, the 21HQ613D is a 21.3-inch 5-megapixel (MP) IPS diagnostic monitor that delivers high-definition radiological images and maintains consistent image quality through its internal front calibration sensor and calibration software.
The 21HQ613D offers exceptional definition and brightness, its LG IPS display providing a resolution of 2,048 x 2,560, a luminance of 1100cd/m² and a contrast ratio of 1800:1. Suitable for reviewing various types of medical images, including breast MRIs, CT scans and ultrasound, the diagnostic monitor features an internal front sensor that removes the need for an external calibration device. With LG Calibration Studio Medical software, users can conveniently conduct DICOM calibration and quality assurance tests that comply with international quality control standards for medical monitors.
The 21HQ613D also incorporates helpful features to assist users in the close examination of medical images, such as Focus View Mode and Pathology Mode. Controllable with either a mouse or keyboard, Focus View Mode lets users focus in on a specific part of an image, dimming the rest of the screen in order to highlight the selected area. Pathology Mode provides image clarity and accuracy as if looking into a microscope. Additionally, Multi-Resolution Mode (5, 3 and 2MP) makes it possible to quickly adjust screen resolution to suit the type of image being viewed.
For a more productive and organized workspace, this diagnostic monitor supports daisy-chaining via DisplayPort connection. An easy and efficient way of linking monitors, daisy-chaining helps reduce desk clutter and simplify cable management. LG’s new diagnostic monitor also offers a comfortable user experience thanks to an ergonomic stand with adjustable tilt, height, swivel and bi-directional pivoting functionality.
The diagnostic monitor’s five hotkeys improve user convenience by providing a quick and simple way to adjust settings or switch between modes. Meanwhile, the Presence Sensor helps to conserve energy, automatically shutting off the display if no motion has been detected for five minutes. The Down Light and Wall Light features enable users to read documents when the room is dim or completely dark, the former illuminating the desk or table surface below the monitor and the latter casting light on the area behind it. For a better viewing experience, the Auto Luminance Sensor automatically adjusts screen brightness according to ambient conditions.
With the 21HQ613D, LG is targeting rapidly growing global demand for mammography monitors. According to an industry analysis report by Persistence Market Research, the global mammography market is projected to reach a valuation of USD 6.9 billion by 2023, with a CACR of 11.6% from 2023 to 2033.*
LG’s expanded lineup of diagnostic monitors covers the major display needs of large hospitals. Along with the new 5MP model, the company provides 3MP monitor – primarily used for reading radiological images – and 8MP and 12MP products equipped with PBP (Picture-by-picture) mode, which allows simultaneous review of multiple diagnostic images. In total, LG now offers 13 types of medical monitors, including 5 diagnostic monitors, 5 surgical monitors and 3 monitors for clinical use.
LG is committed to delivering advanced monitor solutions for the modern healthcare environment. In 2023, LG secured a significant contract with Centrale d’Achat de l’Informatique Hospitalière (CAIH), France’s hospital IT purchasing center, to provide a total of eight types of medical monitors. The contract, valued at EUR 10 million (approximately KRW 15 billion) over four years, represents the company’s largest agreement since entering the medical imaging device business in 2016.
“Designed for reviewing mammograms and breast tomosynthesis, LG’s new diagnostic monitor is a high-quality medical imaging display offering easy management and useful functionality,” said YS Lee, vice president and head of the IT business unit of LG Business Solutions Company. “We will continue to provide the medical sector with cutting-edge solutions leveraging our innovative display technologies.”
For more information about LG’s diagnostic monitors, visit
link hidden, please login to view. Key Specifications:
LG Diagnostic Monitor (21HQ613D)
Display Panel Type IPS Size 21.3-inch Aspect Ratio 4:5 Resolution 5MP (2,048 x 2,560) Color Gamut (Typ.) NTSC (CIE1 931) 72% Brightness (Typ.) 1100cd/m² Contrast Ratio (Typ.) 1800:1 Response Time (Gray-To-Gray)
5ms (GtG) Feature DICOM Compliant Yes Hardware Calibration Yes Display Mode Multi-Resolution Mode (5/3/2MP), Focus View Mode, Pathology Mode Video Signals Input Terminals DisplayPort x2, DVI-D (Dual Link) x1 User
Convenience Dual Controller Yes Lighting Yes (Down / Wall) Hot Key Yes (5 keys) Presence Sensor Yes Physical Specifications
Adjustable Stand Pivot (Bi-Directional) / Swivel: ±15° / Tilt.: -5°~20° / Height Range: 110mm
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