Amplifying Atlético De Madrid’s Stadium Experience With Cutting-Edge LED Displays
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By News Reporter
LG OLED TV had a rendezvous with Hollywood experts. The meeting took place at Picture Shop, a post-production company located on Sunset Boulevard in Los Angeles. Since its establishment in 2016, Picture Shop has been responsible for the post-production of not only films but also original series for major streaming platforms. Through collaborations with colorists and sound engineers operating primarily in North America and the U.K., Picture Shop has cemented its position as a global leader in the industry.
The reason for LG OLED TV’s visit to Picture Shop in the fourth week of May was clear. Professionals in the field no longer limit themselves to theatrical settings. With audiences increasingly seeking comfortable viewing experiences at home, it is essential to ensure that images are refined for television as well. For these experts, LG OLED TV is the ultimate partner. Thanks to its vivid picture quality, supported by “Perfect Black,” many color grading studios already use LG OLED TV as their standard review monitor during post-production. With keen anticipation, colorists Walter Volpatto and John Daro; cinematographer and ASC associate member Tim Kang; Edu Grau, ASC, AEC; cinematographer Christopher Blauveldt; and Amy Vincent, ASC visited Picture Shop to review the new 2024 LG OLED TV.
The feature that undoubtedly captured the experts’ attention was “Dynamic Tone Mapping Pro.” This feature allows viewers adjust settings for screen brightness and detail to their preference using the remote control. LG’s proprietary “Affectionate Intelligence” (Affectionate AI) technology identifies the peak luminance of HDR content being played and preserves the brightness within the display’s maximum luminance limit according to the viewer’s preference. This allows viewers to customize the preservation details of the high grayscale (around of highlight), creating the desired picture quality. This way, LG OLED TV not only offers a better viewing environment but also provides the convenience of displaying the desired picture according to the user’s needs.
Cinematographer Edu Grau was impressed, noting, “Its precision and adjustability will be a significant benefit for viewers.”
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Another aspect of the LG OLED TV panel that captivated the attendees was its reduction of light reflection and perfect black. Being a self-emissive display without the need for additional light sources, LG OLED TV maintains contrast under any lighting condition. With each self-lit pixel, the Pixel Dimming technology enables perfect black levels and detailed color expression. Colorist John Daro expressed satisfaction, saying, “I could experience very dark and extreme black,” with cinematographer Tim Kang agreeing, “LG is the best at rendering blacks.”
Delighted by the LG OLED TV panels’ ability to display brighter bright areas and darker dark areas, the attendees unanimously remarked, “It’s great to have a TV that allows us to enjoy the visuals as filmmakers intended, right in our homes.”
Now, let’s hear from the experts themselves, with interviews with cinematographer Christopher Blauveldt and colorist Walter Volpatto.
LG OLED TV: Satisfactorily Expressing Content as Intended by the Creator
Interview with Christopher Blauveldt, cinematographer of May December and First Cow
How did you feel about attending the roadshow?
I gained valuable insights. I was impressed by the many achievements of LG OLED TV, particularly how they addressed the issue of light reflection on the TV screen, which allows viewers to see dark parts of the image clearly. The Dynamic Tone Mapping Pro feature was also outstanding. Overall, LG OLED TV’s ‘perfect black’ enhances screen detail and tone while preserving highlights perfectly, which I appreciated.
What did you like about the Dynamic Tone Mapping Pro feature?
It’s great because it allows discerning viewers, including filmmakers, to watch content on TV without losing the image’s highlights and maintaining detail even in very bright scenes. I can’t wait to show this to my colleagues and directors I work with.
Do you have any recommendations for LG OLED TV settings for viewers watching movies at home?
I recommend turning on Filmmaker Mode when watching movies. It kills me to think of someone watching a film in HD mode with High Frame Rate, as it doesn’t properly convey the filmmakers’ intentions. Directors like Martin Scorsese still put a lot of thought into how their work is presented to the world, and so do I. That’s why I’m grateful for Filmmaker Mode. I hope all viewers will click that button to watch movies as the creators intended.
Which films would you recommend watching on LG OLED TVs?
Experiencing the rich colors and contrast of LG OLED makes me want to watch Wong Kar-wai’s In the Mood for Love. I also recommend Kes by Ken Loach, one of my favorite films, and Ida by Pawel Pawlikowski, which beautifully showcase the sharp contrast unique to black-and-white films, for watching on LG OLED TV. Birth by Jonathan Glazer, shot by cinematographer Harris Savides, ASC, is another film I’ve watched many times in theaters and on TV. It will truly shine on an LG OLED TV screen.
LG OLED TV: Home Entertainment with Theater-Quality Viewing
Walter Volpatto, colorist for Megalopolis and Star Wars: Episode VIII — The Last Jedi
What are the strengths of LG OLED TV that you experienced at the roadshow?
One of the issues you might encounter when watching TV in a typical home environment is screen reflections caused by light sources. However, the LG OLED TV panel saw today almost eliminates these reflections, achieving the desired black even in environments with minimal light. This enhances the screen’s detail and contrast without losing color tones. It’s an excellent panel even when direct light is shining on it. If you want a cinematic experience at home but can’t have a full theater setup, LG OLED TV offers the closest experience. I have a 65-inch LG OLED TV, but seeing this makes me want to upgrade to a 90-inch for a more immersive experience.
How did the screen look with Dynamic Tone Mapping Pro applied?
As a professional, I was impressed with LG OLED TV’s Dynamic Tone Mapping Pro feature. We always think about how to make the screen look more elegant and impressive when the TV’s luminance signal is strong. With the Dynamic Tone Mapping Pro feature, viewers can adjust the screen’s brightness, allowing professionals to place the light exactly where they want it.
Is there another feature of LG OLED TV that you recommend for users?
Above all, I would recommend using Filmmaker Mode. It ensures the screen is well-calibrated, delivering images as the creators intended. Also, when watching movies on TV, instead of complete darkness, I suggest having a faint light to reduce eye strain. Enjoy LG OLED TV with an 80% dark gray background and a 5.1 surround system.
Which films would you recommend watching on LG OLED TVs?
I recommend the feature-length documentary Fathom, which I worked on as a colorist. This film follows whale researchers and is like a window overlooking the sea. It would be truly impressive to watch it on an LG OLED TV.
For more immersive movie watching experience, visit the
link hidden, please login to view. This story was edited from an editorial feature article published in CINE21 by Nam Sun-Woo with photography by Ha Jin-kyung.
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By News Reporter
Featuring a 21:9 Aspect Ratio Screen, LG’s Latest Smart Monitor Is Perfect
for Productivity and Entertainment
SEOUL, July 24, 2024 — LG Electronics (LG) is launching its latest LG MyView Smart Monitor (model 34SR65QC),1 a 34-inch display with a unique form factor and a range of features for better productivity and entertainment experiences. This marks the company’s first smart monitor featuring a curved, 21:9 aspect ratio UltraWide screen, offering an expansive desktop display solution for customers seeking improved workflow, enhanced viewing immersion or both.
The newly-released LG MyView Smart Monitor boasts a 34-inch WQHD (3,440 x 1,440) resolution2 VA panel, delivering 300 nits of brightness, a wide viewing angle and 99 percent coverage of the sRGB color gamut. These specifications, combined with the screen’s 21:9 format, make the LG MyView an excellent ‘side-by-side’ desktop companion for office workers, developers and other digital professionals.
The 34SR65QC facilitates greater work efficiency courtesy of its elongated, high-resolution display, useful screen-organization features and support for various home-office apps. The 21:9 UltraWide display provides additional screen-space, allowing users to keep multiple tabs and windows open at the same time and arrange them optimally using the built-in Screen Split function. What’s more, users can take advantage of apps such as mail, online document editors and cloud storage directly on the monitor without having to connect to a PC or laptop. The extra width of the 34SR65QC enables users to operate productivity apps in full screen (16:9) mode and still have enough room for helpful generative AI tools, which can be conveniently pinned to the right-hand part of the display in a smaller-sized (5:9) window.
The 34SR65QC is also ideal for those seeking a movie theater-like experience at home. Its UltraWide display allows users to enjoy 21:9 content as it was meant to be seen, eliminating the letter-boxing needed to preserve the aspect ratio on conventional 16:9 monitors. This new model is the first in the LG MyView lineup to allow the streaming of video captured in the 21:9 format, bringing a cinematic feel to broadcast content and giving users a real sense of being part of the action.
Like all LG MyView Smart Monitors, the 34SR65QC comes equipped with the LG webOS platform, which provides access to a wide range of content services including Netflix, YouTube and Prime Video, along with personalized viewing recommendations and intuitive navigation. For even more superb content options, users can head to LG Channels – LG’s free, premium content service – and browse more than 300 channels3 spanning categories such as movies, news, sports, drama and children’s programming. Additionally, with AirPlay 24 and ScreenShare5 support, users can stream or mirror content from their smartphones, enjoying all their go-to mobile apps and games on the monitor’s large, curved screen.
The 34SR65QC comes with a handy remote that provides basic functions such as power and volume control. It is also compatible with the LG Magic Remote,6 which delivers user-friendly features such as AI Concierge and one-touch access to popular streaming services including Netflix, Prime Video and Disney+. The AI Concierge, activated by pressing the Magic Remote’s microphone button, recognizes different voices and recommends content based on each user’s viewing history.
Furthermore, once LG MyView Smart Monitor has been connected to the LG ThinQ smart home platform, the ThinQ app can transform the user’s smartphone into a remote offering both touch- and voice-control capabilities. For additional convenience, users can manage monitor settings and navigate and search webOS using a keyboard and mouse.
“By expanding the LG MyView Smart Monitor lineup with our new 34-inch curved UltraWide model, we are providing consumers with a comprehensive productivity and entertainment solution,” said YS Lee, vice president and head of the IT business unit of LG Business Solutions Company. “We will continue to introduce versatile smart monitors that combine innovative designs with premium performance and practical features.”
LG MyView Smart Monitor is launching globally starting in the U.S and Korea in August, with availability in other markets to follow soon after.
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1 LG MyView Smart Monitor is available in two versions: one offering tilt- and height-adjustability (model 34SR65QC) and one providing tilt-adjustability (model 34SR60QC). All other technical specifications, features and capabilities are common to both versions.
2 Wide Quad High Definition resolution.
3 Channel and program availability on LG Channels may differ by region.
4 To use AirPlay and HomeKit with this monitor, the latest version of iOS, iPadOS or macOS is recommended.
5 Supported on Android or Windows 8.1 and above.
6 LG Magic Remote is sold separately.
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By News Reporter
With the stage set for an action-packed summer of sports, LG’s latest lineup of TVs and soundbars are here to bring every world-class play to life. To curate the most authentic spectator experience at home, LG is combining breathtaking visuals with mesmerizing audio, ensuring that every game-defining moment or demonstration of athletic brilliance can be viewed in all its glory.
As sport broadcasts in 4K resolution become more available, LG TVs are set to deliver the vibrant colors and lifelike clarity that fully immerse spectators in the unmistakable tension of a knockout competition this summer. Pairing 4K images with an ultra-large LG TV screen allows sports fans to fully engage with every crucial moment and celebration. From capturing the game-winning action to faithfully depicting the stadium’s energetic atmosphere, this powerful combination puts the viewer into the thick of the action with an unrivalled level of realism.
Powered by the α (Alpha) AI processor, which optimizes picture and audio quality, every detail of the game, down to each blade of grass and chant of the crowd, is presented with sharp and vivid clarity. The latest cutting-edge Alpha AI processors developed by LG also feature AI Super Upscaling1 with precise pixel-level image analysis, revealing the details and depth in the scene. Even when a broadcast is not in 4K, AI Super Upscaling intelligently enhances the resolution of the incoming signal to transform it into detailed 4K images. Using advanced algorithms to increase pixel density, LG TVs ensure that every shot on goal and thrilling play is displayed with clarity, so not a single moment is missed.
For tailored viewing experiences, LG TVs offer several versatile settings such as Sports Mode, which adds greater clarity to the players’ movements and expressions. Another aspect that sets LG TVs apart is the ability to render fast-paced games with precision. TruMotion technology, which offers five different options, helps boost the clarity of fast movements such as a pass, shot or dunk. The LG OLED evo M, G and C series have all been VESA certified with a ClearMR 9000 rating, meaning they boast 85 to 95 times more clear pixels than blurry ones.
The LG OLED and QNED TVs have wide viewing angles that let viewers share those ‘where were you?’ sports moments with family and friends, who can watch from practically anywhere in the room. The ultimate sports viewing experience is attainable through LG OLED’s self-lit pixels that emit light in all directions, or QNED’s Quantum Dot and NanoCell color technologies which deliver crisp, vivid pictures from every angle.
To cater to the unique needs and preferences of every sports fanatic, LG OLED TVs come in various sizes. For larger rooms, the ideal option could be the ultra-large 97-inch model which places them at the heart of every play and celebration. For smaller rooms, LG OLED TV models start at 42 inches to let viewers watch the big game without sacrificing image clarity or detail. LG’s newest QNED TVs are available from 43 to 98 inches, so there’s something for every type of fan.
LG’s convenient Sports Portal2 has been introduced as a hub for sports channels, live content, match schedules, scores and more. This new feature lets viewers use keywords to search the web and offers curated lists of major sports leagues and apps to personalize the sports entertainment experience.
LG TVs’ Multi-View feature, powered by the Alpha 11 processor, divides the screen into four sections so that users can watch four different sources of content at once. This advanced feature delivers unmatched flexibility on top of highly immersive sports viewing experiences.
The latest Alpha processor also uses AI to optimize the audio experience. For example, AI Sound Pro enriches sound by utilizing the virtual 11.1.2 surround sound from the TV’s built-in speaker system, effectively capturing the stadium’s distinctive ambiance and injecting it into the living room.
LG’s OLED and QNED TVs effortlessly pair with LG’s compatible soundbars through WOWCAST Built-in.3 Notably, WOW Orchestra creates three-dimensional audio with the TV’s built-in speakers and separate soundbar working in harmony to unify sounds and envelope viewers with dynamic soundscapes, making it feel like they’re in the stadium themselves.
Geared up with a center up-firing speaker and AI-powered tuning, LG soundbars harness the power of Dolby Atmos to transform the home into a stadium of spectators. Dolby Atmos provides immersive audio experiences from the crisp snap of a ball being kicked to the thunderous applause cascading around viewers. The added height channel vividly captures the movement of players and the roar of the crowd, with sound emitting from multiple directions to achieve a new level of realism. Timely, as some sporting events this summer will be broadcast in 5.1.4 immersive audio, creating a dome of surround sound for greater spatial realism.
LG soundbars’ center up-firing speaker also delivers clear dialogue, so viewers can catch the commentator’s every word. Combined with LG’s Triple Level Spatial Sound Technology, the three-dimensional sound experience is further enhanced by utilizing multiple audio channels and height effects to add a virtual mid-layer. This helps fans feel like they are almost beside the athletes, hearing the subtlest details across the auditory landscape.
When the game is over, but friends want to keep the excitement alive, LG TVs and soundbars can deliver captivating visuals and powerful sounds for movie night. With Dolby Vision, LG TVs vividly elevate movies with their vibrant colors and sharp details, delivering cinematic immersion in the comfort of home. When paired with LG Dolby Atmos soundbars, the audio experience envelopes viewers in rich, dynamic soundscapes that heighten the realism of every scene. For the avid gamer, LG TVs boast high-quality displays and gamer-centric features that ensure compelling graphics and immersive audio for dynamic, breathtaking gaming experiences.
To receive further updates on LG’s game-changing technologies that unlock new ways of sports viewing, stay tuned to
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1 AI Super Upscaling available with TVs powered by the company’s Alpha 8 AI processor, Alpha 9 AI processor and Alpha 11 AI processor.
2 Available on LG 2024 OLED TVs, QNED TVs, NanoCell TVs and UHD TVs.
3 LG OLED TV M/G/C/B series and QNED TV models that support 120Hz feature WOWCAST Built-in.
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By News Reporter
As the mobility industry shifts towards software-defined vehicles (SDVs), the importance of automotive displays continues to grow. Advanced display technology is already enhancing in-car infotainment systems and user experiences by presenting drivers with a wealth of vehicle and road-related information, while offering passengers an array of entertaining content.
The trend of incorporating larger and more numerous displays within vehicles, often referred to as ‘screenification,’ is elevating the convenience, safety and enjoyment of vehicle occupants, while also influencing vehicle cabin design. OLED panels, known for their superior image quality and unmatched flexibility (both literally and in terms of design), are increasingly being adopted in the premium auto segment.
Market research firm Omdia projects that by 2030, one out of every two information display units used in premium vehicles will be an OLED panel. Several global automakers are now equipping their high-end models with large, high-resolution displays to meet customers’ evolving expectations and preferences. With their stunning colors, clarity and contrast, OLED panels are raising the bar for automotive displays and are expected to drive the market’s continued expansion.
OLED technology makes it possible to create large, curved and flexible screens for use in digital cockpits. In response to the auto industry’s increasing interest in premium displays, the R&D laboratory at LG’s Vehicle component Solutions (VS) Company has recently developed an algorithm for its in-vehicle OLED displays that compensates for any visual distortion related to viewing angle. This advanced technology, first showcased at Display Week 2024, ensures that LG’s automotive OLED screens deliver consistent brightness and distortion-free colors from practically any angle. As a result, drivers can now see images and text more clearly across all parts of the display, enhancing safety by reducing the time needed to check on-screen information.
LG’s new technology overcomes the viewing-angle limitations typically associated with large, curved OLED displays. Currently, LG is the only automotive display supplier to have developed an algorithm that corrects these particular issues and is now in the process of commercializing this innovation.
Research into flexible OLED automotive displays has been a major focus for LG VS Company’s R&D laboratory over the past year. Kim Kyung-lack, vice president of Display Development at LG VS Company, noted that due to extensive and ongoing efforts, LG is able to offer a wide range of automotive displays leveraging next-generation technology to deliver outstanding performance. Since 2022, LG has been developing advanced in-vehicle displays and now boasts an impressive portfolio of solutions, including screens with rollable, flexible and foldable form factors. The company’s diverse offerings provide automakers with more choices when designing vehicle interiors and offer vehicle users a richer, more varied in-car experience.
Beyond automotive displays and components such as EV motors and smart lamps, LG VS Company offers cutting-edge in-vehicle software platforms and solutions. This software integrates seamlessly with the company’s display products to form a complete in-car experience solution, adding significant value for automakers seeking to enhance the functionality of their existing infotainment systems.
Through its innovative solutions for vehicles, LG is accelerating the arrival of the SDV era and playing a leading role in redefining the future of mobility.
To learn more about LG’s advanced automotive display products, visit
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By News Reporter
In the third episode of the ‘Customers at Heart’ series, we take a look at how LG India created a customized care solution to innovate the customer experience.
LG India, a subsidiary of LG, is unique among its global counterparts as it independently manages sales, installation, repair and maintenance. Leveraging this autonomy, LG India has enhanced customer satisfaction and boosted sales through LG BEST Care, a service extending the warranty period of home appliances, including regular maintenance and cleaning.
Prior to LG BEST Care, LG India offered product care services under LG CareShip, which included routine visits and complimentary filter changes. However, a challenge was that 99% of customers only signed up for the service when they needed it, rather than at the point of purchase. This realization prompted efforts to improve customer engagement and revenue generation.
LG India aspires to conduct regular product inspections by experts to ensure that purchased products are in optimal condition, especially for customers who want to ensure peak product performance throughout the entire period of use. In order to do this, LG India came up with three key customer experience innovations.
The first looked to expand the range of customer choices, broadening the range of CareShip sales channels and products. The second aimed to improve customer impression services, where detailed plans were developed to differentiate the installation and repair experience. The last considered how to create an easy and convenient CareShip management system with customer convenience in mind.
To implement these new services, LG India analyzed data from its 50 million customers based on product type and usage period. This data-driven approach led to the expansion of sales channels and the creation of new care packages tailored to customer demand.
The company has also enriched the customer experience with discount promotions, a wider selection of choices and the introduction of LG SUPER Service – a unique local package offering superior service quality.
LG BEST Care further reflects customer needs by bringing ease and convenience to CareShip’s management system. Services are now automated with a systemized schedule for regular visits. In addition, LG India has increased the number of dedicated care professionals and uses Net Promoter Score to identify and address negative feedback on CareShip products.
These enhancements have yielded impressive results. The number of care products increased from three to ten types, offering a more diverse range of services. The rate of same-day installations and repairs has improved from 66.5 percent to 70.4 percent with SUPER Service. Consequently, LG BEST Care has experienced rapid growth in both customer base and revenue. LG India aims to continue this momentum into 2024 by setting regional monthly goals.
Stay tuned for the next episode of ‘Customers at Heart,’ where we’ll visit another global LG office to discover more innovative customer experience strategies.
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