Celebrating 30 Years of Innovation with a Touch of Optimism
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By News Reporter
In its mission to share the message of Life’s Good, LG
link hidden, please login to view earlier this year to infuse more positivity into the social media experience.
To further ignite optimism worldwide, LG Vietnam officially titled “An Optimism Universe.” The video features Phương Mỹ Chi, a famous Vietnamese singer and an ambassador for LG Vietnam’s local campaign.
The song is a reimagined version of “A Universe with You (Vu Tru Co Anh),” Phương Mỹ Chi’s hit track which captivated the country’s youth on social media. Now, as the sound of LG Vietnam’s latest campaign, “Power of Z – Spread out the Optimism,” HIT music producer DTAP has remixed the melody with trendy and upbeat elements while retaining the original’s distinctive Vietnamese traditional folk elements. With relatable and meaningful lyrics, the song encourages Vietnamese youth to live in the moment and enjoy every aspect of their lives.
The music video takes viewers on a journey across iconic landmarks of major Vietnamese cities, inspiring the younger generation to explore everything the country has to offer. Vibrant red hues and dynamic motion graphics jump across the screen for a visually stimulating experience that encourages viewers to join hands in creating a better future from the simple joys of life. In the video, LG Vietnam’s Gen Z ambassador also extends an invitation to tour , a unique space where visitors can experience LG’s most innovative technology through exciting activities.
“An Optimism Universe” delighted listeners from the moment of release, reaching an impressive 1 million views on YouTube within just 24 hours. The momentum continued, culminating in a total of 18 million views across all platforms in a mere 10 days.
This theme song debuted at the Uni-tour of Saigon University in Ho Chi Minh City and the National Economics University in Hanoi, where approximately 3,000 students were met with a fun-filled playground of colorful experience zones organized by LG Vietnam.
The first space, the Optimism Melody zone, presented students with the opportunity to express themselves through karaoke, enhanced by hands-on experiences with the LG StanbyME and StanbyME GO.
Nearby, the Optimistic Hints of Tarots zone invited students to discover a unique, positive message revealed with a touch on the LG StanbyME screen.
Students could share their event experience at the Capture Optimistic Moments zone to receive an optimistic framed photo, while the exhibition space at the Wall of Optimism zone showcased the students’ creative ideas to spread optimism to their friends, relatives and the community.
In an effort to expand the reach of the Life’s Good brand mission, LG Vietnam also aimed to make a tangible difference in the community with practical support. Enriching cultural life and improving education in rural areas, the company joined hands with the Green Summer 2024 Campaign, an annual event organized by the Vietnam Student Association. Launched in 1997, the campaign provides students with leadership opportunities in social initiatives, including building roads, bridges and charity houses, as well as participating in educational programs to eliminate illiteracy and improve digital competency.
LG Vietnam donated 27 LG TVs to the Green Summer campaign this year, nine of which were specifically designated for a community housing project in Dak Nong province. The remaining 18 LG TVs were given to remote schools to provide better teaching and learning conditions for both teachers and students.
Vietnam’s “Power of Z – Spread out the Optimism” campaign reaffirms LG’s commitment to connecting with the younger generation and encouraging young people to approach life with an optimistic attitude, create a positive impact on the community and contribute to a better future for all.
To spread the message to a wider audience, people can also share positive moments from their daily lives as part of LG Vietnam’s social media challenge with the hashtags #LifesGood, #TíchCựcLanToả and #NụCườiLanXa.
Additionally, LG employees participated in a for the campaign, contributing to a greener learning environment for students.
LG actively promotes activities and initiatives that create a better life for Vietnamese people through the power of Life’s Good. Through this local campaign, LG Vietnam hopes to spread more joy and happiness, inspiring a brighter future for all.
Contributed by LG Vietnam
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By Stephen Davies
As above! All4 & My5 will no longer work. Also, how do you update the browser? My LG nano TV is just over 3 years old.
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By News Reporter
Good product design is all about understanding and meeting customers’ needs. As a leader in the home appliance industry, LG integrates ‘customer-centricity’ into every stage of the design process to ensure its products deliver a more convenient and emotionally satisfying user experience. The company continues to show the way forward, making innovative appliances and smart home solutions for a better life based on its ‘3F’ design philosophy.
The Essence of 3F: Fit, Feel, Finish
“LG uses the term ‘3F’ to refer to the appearance, performance and other tangible and intangible qualities of its products experienced by the customer,” said Chung Wook-jun, vice president and head of H&A Design Lab at LG Electronics’ Life Innovation Design Center. “In essence, 3F is a set of principles that guides the company as it weaves the core values of completeness, ease of use and emotional satisfaction into each product it makes.”
3F stands for Fit, Feel and Finish. ‘Fit’ refers to seamless (zero gap) product design and overall design uniformity, while ‘Feel’ encompasses the smooth and resilient operation of moving parts as well as the satisfying feedback that interfaces, doors and other components provide when handled by users. ‘Finish’ focuses on matching the right colors with the right materials and achieving a clean, consistent aesthetic across product lines. The definition of 3F has gradually expanded over time and now extends to elements such as ergonomics, user experience (UX) optimization and user interface (UI) usability.
Officially introduced in 2001, 3F is now deeply ingrained in the way LG works. The company even formed a specialized organization to focus on 3F, which collaborates closely with several departments – including product planning, design, development, quality control and sales – to maintain a cohesive approach to customer-centric design.
Customer-Centric Design Research
The core aspect of 3F work is to guarantee the completeness of every product LG develops. Through securing a high level of completeness in the development phase, the company helps to prevent potential quality issues from arising during production.
At the concept planning stage, LG identifies and addresses any deficiencies or inconveniences associated with previously released models to prevent their recurrence in new products. Using its own internally developed ergonomic standards, the company thoroughly evaluates products for ease-of-use and to determine if further improvements are needed. Prior to finalization and mass-production, LG re-evaluates its products using up to 160 different criteria to assess whether completeness has been achieved.
When a prototype is produced at the design verification stage, it is tested under actual usage conditions. Data-driven feedback derived from these tests – such as the precise measurement of the force needed to open an appliance’s door – enables the relevant departments to make necessary adjustments.
Quality testing at LG involves extensive processes to ensure products meet usage and reliability standards. Should a product fail any test, LG carefully identifies and addresses the root cause of the issue. Subsequently, the product undergoes hundreds of additional tests until it meets the company’s exacting internal standards. Multiple methods are employed to confirm that each unit produced matches the usability and reliability standards set during the development phase. The data gathered throughout these various processes is meticulously analyzed to refine future designs.
Subtle Details that Reflect LG’s 3F Design Principles
The recently launched LG SIGNATURE washer/dryer exemplifies the company’s commitment to its 3F design principles. Manufactured using the same methods employed to produce luxury goods, the washer/dryer successfully delivers the ‘high-end’ aesthetic and feel of LG’s original design concept. The attention to subtle details that is so much a part of 3F design can be seen in the dryer’s filter grip, which has been designed in accordance with knuckle-width studies and numerous customer acceptance surveys to provide optimal usability.
To enhance the sophistication and operability of the control knobs applied to its washing machines, LG conducted a comprehensive range of 3F research initiatives and even developed its own custom measuring equipment. The company’s efforts led to the creation of a control knob reminiscent of the center-console control dials found in luxury automobiles, providing a pleasingly premium look and feel while also contributing to a better user experience in both a practical and emotional sense.
Introduced last year on select LG refrigerator models, the Auto Soft Closing System is another example of LG’s customer-centric 3F design. The system uses dampers to ensure that the refrigerator door closes softly and quietly, enhancing usability, convenience and customer satisfaction.
The 3F design principle, which reveals LG’s strong commitment to the pursuit of perfection, is intertwined with another uniquely LG concept: ‘Affection-ism.’ Affection-ism could be described as a ‘design mindset,’ centering on caring for customers via the delivery of ‘Uncompromising Customer Experiences,’ ‘Human-centered Innovation’ and the ‘Warmth to Power a Smile.’ By staying true to its core values and customer-first philosophies, LG will continue to provide products that exceed expectations and make everyday life that much better.
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By News Reporter
Last month, Europe’s biggest football competition kicked off in Germany. With the final scheduled for July 14, LG offices around the world announced various promotions to give football fanatics an opportunity to experience every kick of the ball as if they were witnessing it in person, all from the sublime comfort of home.
As our office in the host country, LG Germany implemented various promotion campaigns and highlights to ensure consumers could live every world-class goal and line-breaking assist during the four-week celebration of ‘the beautiful game.’
On its socials, LG Germany raffled a CineBeamQ projector at the beginning of the championships, making private viewing with friends as immersive as it is memorable. And to let local sports fans enjoy every game to the fullest, the company also shared its Life’s Good Fan Snack recipe for half time. A new Life’s Good Fan Snack recipe is shared every month and can compliment other sport occasions like the championships.
For those who prefer watching sports on their TV – perhaps because live broadcasts provide replays of every major event and closer shots of the action – LG Germany offered several valuable promotions such as a national cashback campaign for selected LG TVs and soundbars, which replicate the stadium’s atmosphere in the living room, with up to EUR 5,200 cashback.
Photo credit: link hidden, please login to view
LG OLED evo TVs have set new standards in TV processing technology, boasting unbeatable picture quality after years and years of pioneering innovation. In the same way, it takes over a decade of practice until a footballer can even think about turning pro, let alone being called up to the national team. So, who better to show off the prowess of LG OLED evo TV than German footballers Kevin Trapp and Niclas Füllkrug?
Photo credit:
Niclas Füllkrug not only enjoys watching the big game on his LG OLED evo TV but also entertains thousands of football fans sitting at home in front of their TV by scoring crucial goals for club and country, like his stoppage-time equalizer against Switzerland in the group stage. LG Germany is proud to work with exceptional footballers both on and off the pitch, celebrating the joy football brings to billions of people around the world during the European Football Championship.
And, before the championships even began, LG Germany’s football-related marketing activities were launched with a fantastic shirt raffle on its social media channels alongside an online store sales event, offering ten sets of tricots for sports clubs up for grabs.
With many European players being household names across the world, the excitement for the Euros extends far beyond Europe. Committed to ensuring customers enjoy the Life’s Good experience all year round, particularly during football season, LG Malaysia launched its Frenzy Bola Bola promotion in May. This initiative provided ample opportunities for locals to immerse themselves in the play by scoring some amazing deals on LG products.
In addition to major savings, customers could also win an exclusive trip to Europe and enjoy rebates of Touch ‘n Go eWallet credits upon purchasing selected LG products. These products include 2024 LG OLED TV, Soundbar, WashTower, Styler, InstaView refrigerator, CordZero vacuum, ARTCOOL air conditioner, and PuriCare Water Purifier and Air Purifier.
LG’s home entertainment lineups are fully equipped with innovative technology to ensure viewers feel like they’re living the action from kickoff to final whistle without leaving their home. Powered by unparalleled LG OLED technology, the company hopes consumers can cheer on their teams and believe that ‘Life’s Good’ when we can enjoy our greatest passions without limitations.
Contributed by LG Germany and LG Malaysia
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By News Reporter
The popularity of the League of Legends Champions Korea (LCK), the largest esports competition in Korea, transcends borders, which is why it is broadcast live in six languages worldwide. Vietnam, ranking third in viewership, boasts a robust League of Legends (LoL) community that appreciates every opportunity to get closer to their favorite team and pros. In fact, just recently a record-breaking 560,000 Vietnamese viewers tuned in live to the LCK Spring 2024 Finals.
Held at the end of April, the winner of the grand finals was none other than Gen.G Esports, making it four LCK championships in a row for the first time in the Korean league history. On top of this, Gen.G extended its win streak by claiming victory at the 2024 Mid-Season Invitational (MSI), securing their first MSI title and guaranteeing their place at the 2024 LoL World Championship this fall.
As a fervent backer of the world’s top-ranked LoL esports team, LG has been outfitting the Gen.G team with its LG UltraGear gaming monitors, known for their superior refresh rates and responsive performances, as its Official Display Partner since 2021.
On May 25, in a gesture of gratitude for their immense Vietnamese fan base and to bring Life’s Good moments with LG to life, the four-time LCK champions hosted their inaugural meet and greet at
link hidden, please login to view, LG’s brand experience space in Ho Chi Minh City. A total of 140 fortunate fans had the opportunity to interact, take photos, and converse with five professional Gen.G players – Kiin, Canyon, Chovy, Peyz and Lehends.
During their Vietnam trip, the Gen.G team also took part in the Life’s Good Tournament with fans. From May 14-19, Vietnamese influencers and Optimus led the preliminaries, with the top four teams earning a coaching session from Gen.G Global Academy coaches.
The winning team of the Life’s Good Tournament, Xin Giải Nhì, not only won LG UltraGear monitors (24GN65R) but also had the extraordinary chance to challenge their Gen.G idols in a final showdown. This unique event included a mixed-teams match, pairing members from both Gen.G and Xin Giải Nhì, and was broadcast live on the .
The Life’s Good Tournament and fan event was a great opportunity for Gen.G members to connect with their fans in Vietnam in person. As an influential team within the gaming realm, Gen.G took part in LG’s ‘Optimism your feed’ social media campaign which aims to spread the message of Life’s Good through curated content designed to bring a smile to their faces.
Through several Tik Tok and Instagram reels, Gen.G members shared their view on optimism and how their motivation to work hard comes from their teammates and fans around the world, calling on them to join the campaign. Influencers Mai Dora and Optimus also asked their followers to share what they feel optimistic about.
To learn more about LG’s efforts to spread Life’s Good to consumers around the world, stay tuned to LG Newsroom.
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