LG Hosts Global Heat Pump Consortium in Seoul to Enhance HVAC Technology Collaboration
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By News Reporter
Consortium’s Real-World Labs in Anchorage and Fairbanks
Aim to Optimize Heat Pump Performance in Tundra Conditions
ANCHORAGE, Alaska, Dec. 12, 2024 — The Consortium for Advanced Heat Pump Research, the groundbreaking partnership between LG and the University of Alaska Anchorage (UAA), has opened state-of-the-art, real-world-simulated labs to conduct comprehensive studies on cold-climate heat pump HVAC solutions.
LG and university researchers will conduct studies in two dedicated cold climate heat pump labs located in Anchorage and Fairbanks. These facilities are configured to replicate home environments, enabling a realistic and practical approach to heat pump research. The labs will utilize a variety of LG’s cutting-edge HVAC solutions, including both ducted and duct-free indoor and outdoor units, to assist in the research.
The work of the Consortium for Advanced Heat Pump Research exemplifies Alaska Governor Mike Dunleavy’s focus on nurturing impactful technology initiatives built on strong public-private partnerships. “Together, researchers from the University of Alaska Anchorage and global innovator LG Electronics are advancing the state of the art in heat pump technology,” the governor said. “These advanced research labs show how new business and investment in Alaska can have a major impact on our nation and the world.”
“Heat pump technology is integral to HVAC-related decarbonization efforts, and the research conducted at these new labs will help to further drive progress,” said Chris Ahn, president of LG Eco Solutions USA. “This research into advancing progress in heat pump system technology supports the promotion of clean energy advances that are among the primary targets for IRA (Inflation Reduction Act) funding in most states, including those in colder climates.”
The Cold Climate Heat Pump Labs in Alaska will leverage LG’s cutting-edge heat pump technology to deliver region-specific comfort solutions designed to reduce dependence on fossil-fuel secondary heating sources. In fact, the Anchorage and Fairbanks labs are committed to further enhancing the capabilities of air-source heat pumps to be the primary source of heating in ambient temperatures as low as -40 degrees Fahrenheit.
The LG Residential Cold Climate Heat Pump, which was just awarded the 2025 AHR Innovation Award in the Sustainable Solutions category, underscores the company’s ongoing research and development efforts for products under cold conditions.
“The research conducted between LG Electronics and UAA will provide ground-breaking insight into heat pump technology to create the best performing, most energy efficient solutions possible,” said University of Alaska Anchorage Chancellor Sean Parnell. “We’re proud to bring this cornerstone of our university to the HVAC market with LG.”
The between LG and UAA, launched a year ago, brings together LG experts, university researchers, local industry and government agencies to drive market transformation through research on heat pump technology and electrification. The new labs christened this week will showcase the breadth of LG’s HVAC product capabilities in heating and cooling, setting new benchmarks for energy efficiency.
The Alaska consortium is an integral component of LG’s extensive network of heat pump research partnerships across Korea, Europe and China. These collaborations collectively form the Global Consortium for Advanced Heat Pump Research, demonstrating LG’s dedication to broadening its research and development programs. LG’s strategic formation of the consortiums has resulted in a robust, global R&D infrastructure, and the wide-reaching approach equips LG with the capability to develop technologies that cater to the unique climatic and housing conditions regionally.
For more information about LG’s U.S. air conditioning business, visit
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By News Reporter
Photo credit: @minyo_kki / LG NeoChef X Creator Recipe: Italian Slow Food ‘Riso, Cozze e Patate’
Sharing “kitchen moments” on social media has become a global trend, connecting people from all walks of life. A quick search of #kitchendesign on Instagram reveals over 18.5 million posts, while #lifestyle boasts around 374 million posts, showcasing the modern kitchen as a hub of creativity, care and connection. In line with this trend, LG operates the Life’s Good Kitchen channel, a platform dedicated to kitchen lifestyle enthusiasts.
Examples of Life’s Good Kitchen “Special Goods”: apron, oven mitt, and eco bag set with embroidered patches for personalized style
The Life’s Good Kitchen channel is the ideal online destination for those passionate about the latest food and lifestyle trends. While embodying LG’s inspirational Life’s Good philosophy, it continues its mission of bringing people together, catering to individuals who may not be expert cooks but are keen on a simple and healthy lifestyle.
Instagram and TikTok, two of the most popular social media platforms, serve as a “global dining table” where users can explore diverse culinary cultures, seek cooking inspiration, and even make new friends. The Life’s Good Kitchen channel actively participates in this phenomenon, allowing gourmets worldwide to share their love for good food.
In October, the Life’s Good Kitchen channel launched the Cooking Challenge, an international campaign targeting TikTok users across Australia, Latin America, the Middle East and Asia. The campaign invites people to share their culinary experiences through two challenges: the Inspiration vs. Reality Cuisine Challenge (for beginners) and the LG Microwave Gourmet Cooking Challenge (for more experienced cooks). These challenges ensure that everyone, from novices to experts, can join in the fun. With over 5,000 participants so far, LG’s campaign has become a dynamic platform for food lovers to express their joy for cooking.
The Cooking Challenge, part of an LG brand campaign promoting the benefits of home cooking, aims to discover talented culinary creators (as well as those who perhaps have more ambition than skill). LG’s campaign fosters a diverse community of food enthusiasts, driving engagement with the Life’s Good Kitchen channel and creating brand fans who may consider LG products when upgrading their kitchen appliances.
The Inspiration vs. Reality Cuisine Challenge encourages participants to upload photos of dishes that didn’t turn out as expected, offering a lighthearted test for home chefs. Meanwhile, the LG Microwave Gourmet Cooking Challenge allows seasoned cooks to share unique recipes made with the LG NeoChef microwave, using special GIF stickers and the hashtag #LGCookingChallenge2024. The NeoChef microwave, powered by LG’s Smart Inverter technology, enables fast, precise cooking and heating, making it perfect for both culinary experimentation and everyday meals.
The Life’s Good Kitchen channel is a sensory playground for global food enthusiasts that features great recipes, helpful household tips and more
Launched on Instagram in July 2021, the Life’s Good Kitchen channel has grown into a vibrant global community of over 6 million followers across Instagram, Facebook and TikTok. The channel celebrates cooking experiences, culinary cultures and sustainable living, aligning with global trends and the interests of Millennials and Generation Z.
LG offers unique experiences with “LG InstaView miniature” and miniature cooking recipes
LG prioritizes customer-centered content, fostering meaningful interaction and engagement by avoiding direct product promotion and staying true to its Life’s Good philosophy. Initiatives like the Kreator program, which combines “kitchen” and “creator,” enhance LG’s ability to connect with people worldwide.
For years, LG has engaged customers through impactful campaigns. The 2021 Food of the Day campaign promoted health and well-being, while the 2022 Party Food with Playmobil challenge celebrated the joy of hosting gatherings post-pandemic. The 2023 Comfort Food Challenge allowed customers to share their favorite stress-relieving foods.
LG’s annual Global Cooking Challenge continues to connect with Millennials and Generation Z thanks to its relatable and engaging culinary themes
Through innovative TikTok challenges and curated lifestyle content, LG enables people to experience its brand philosophy and learn about its premium products in a fun, interactive way. The company will continue to deliver enjoyable brand experiences through diverse campaigns centered around culinary and kitchen themes, upholding the belief that Life’s Good.
To join in and share culinary moments, visit Life’s Good Kitchen on
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*According to a study by Menu Tiger, 50 percent of diners report that social media influences their restaurant choices, highlighting the role platforms like Instagram and TikTok play in shaping culinary habits and trends. ()
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By News Reporter
Curated Collection of Captivating Animated Movies
Arrive to LG 1 Channel in Five European Countries
SEOUL, Nov. 19, 2024 — LG Electronics (LG) is set to deliver a remarkable lineup of heartwarming content from DreamWorks Animation and Illumination to France, Germany, Italy, Spain and the UK. This will be available through its free ad-supported channel, LG 1, as well as the easily accessible Kids & Family tab on LG Channels, which is dedicated to offering a wide selection of family-friendly content. This new partnership with NBCUniversal (NBCU) Global TV Distribution will let families discover a rich variety of must-watch movies from the comfort of their home this holiday season.
LG Smart TV owners are gaining access to a vast library of beloved films from DreamWorks Animation, including Puss in Boots,1 a hilariously funny film about the one-and-only swashbuckling feline who is on the adventure of his nine lives as he teams up with Kitty Softpaws and Humpty Dumpty for the ultimate showdown with the notorious Jack and Jill; and Trolls,2 a musical adventure filled with heart, hilarity and happiness that follows two mismatched friends who must work together in perfect harmony to save the day after their village is invaded by the grumpy Bergens.
Other fan-favorites coming to LG Smart TV screens include How to Train Your Dragon3 and Kung Fu Panda.4 How to Train Your Dragon is a captivating, fun and original story packed with fire-breathing action, epic adventure and big laughs where we follow Hiccup, a young Viking who defies tradition, as he befriends one of his deadliest foes – a ferocious dragon he calls Toothless. Together, these unlikely heroes fight against the odds to save both their worlds in this wonderful, feel-good hit. In Kung Fu Panda, noodle-slurping dreamer, Po, must embrace his true self – fuzzy flaws and all – in order to become the real Dragon Warrior.
Next up is Madagascar,5 a delightful story of four pampered animals from New York’s Central Park Zoo who find themselves shipwrecked on the exotic island of Madagascar and discover it really is a jungle out there! Viewers will also love Megamind,6 a hilarious twist on the superhero genre. Super villain Megamind’s dreams have come true when he conquers the city’s protector, Metro Man, gaining control of Metro City. But when a new villain is created and chaos runs rampant, the world’s biggest “mind” and his comic sidekick might actually save the day.
LG Smart TV owners can also discover an exciting curated collection of movies from Illumination, including Dr. Seuss’ The Lorax,7 a fantastical and wildly imaginative 3D animated adaptation of the classic Dr. Seuss environmental conservation fable that recounts the story of Once-ler, an ambitious and enterprising creature who – despite the warning of the Lorax – destroyed all the town’s trees for his once thriving factory, leaving nothing but one seed; and Hop,8 which mixes live-action and animation to tell the story of Fred, an out-of-work slacker who accidentally injures the Easter Bunny and must take him into his home as he recovers. As Fred struggles with the world’s worst houseguest, both will learn what it takes to finally grow up.
LG will continue to partner with renowned entertainment companies around the world to offer enriched content and services designed to captivate LG Smart TV users worldwide. Stay tuned to
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1 Available in France.
2 Available in the UK.
3 Available in Italy.
4 Available in the UK.
5 Available in Germany.
6 Available in France, Italy and the UK.
7 Available in Germany and Spain.
8Available in Italy.
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By News Reporter
Collaboration Spans On-Device AI, Future Mobility and More
SEOUL, Nov. 12, 2024 — LG Electronics (LG) and Tenstorrent are pleased to announce an expanded collaboration, building on their initial chiplet project to develop System-on-Chips (SoCs) and systems for the global market. Through this partnership, LG aims to enhance its design and development capabilities for AI chips tailored to its products and services, aligning with its vision of “Affectionate Intelligence.” LG is dedicated to advancing AI-driven innovation, with a focus on enhancing its AI-powered home appliances and smart home solutions, as well as expanding its capabilities in future mobility and commercial applications.
Recognizing the critical role of high-performance AI semiconductors in implementing AI technology, LG plans to strengthen its in-house development capabilities while collaborating with leading global companies, including Tenstorrent, to boost its AI competitiveness.
Tenstorrent is renowned for its ability to design world-class high-performance computing (HPC) semiconductors using its RISC-V* IP (Ascalon) and AI IP (Tensix). Their IP is engineered to scale from milliwatts to megawatts, delivering exceptional efficiency and performance.
Recently, LG CEO William Cho met with Tenstorrent CEO Jim Keller at the LG Twin Towers in Yeouido, Seoul, to discuss strategic collaboration. The meeting was attended by key executives from each company, including LG’s CTO Kim Byoung-hoon and the head of the SoC Center, as well as Tenstorrent’s CCO David Bennett and VP of Automotive.
During their discussions, the two companies explored opportunities to leverage their intellectual properties, design assets and technologies, aiming to create synergies across various business areas including AI home appliances, smart home solutions, future mobility, and video processing solutions for the data center market. Both CEOs emphasized the importance of enhancing capabilities in next-generation system semiconductors, including RISC-V and chiplets, to navigate the rapidly evolving AI landscape. Additionally, Tenstorrent and LG are considering the establishment of a long-term internship program as part of their collaboration.
LG is committed to advancing its AI-related software and algorithm technologies to provide customers with products, platforms and services based on generative AI. This includes the development of AI chips to secure competitiveness in on-device AI technology.
“Tenstorrent is bringing the industry’s best AI and RISC-V technology to this collaboration,” said William Cho, CEO of LG Electronics. “We aim to deliver a new customer experience through our unique Affectionate Intelligence, focusing on personalized, caring and attentive solutions that better understand our customers and can provide tangible value.”
“LG has a strong SoC development organization and Tenstorrent is excited to continue to partner with them,” said Jim Keller, CEO of Tenstorrent. “Customers are looking for customizable solutions – our AI and RISC-V technology enables LG to own their silicon future.”
Meanwhile, LG has established a dedicated SoC R&D center specializing in system semiconductor design and development. The SoC Center excels in the design, development and verification of these chips, focusing on advancing high-performance SoCs using the chiplet technology. Chiplet technology integrates multiple chips into a single package and is gaining attention due to the rising demand for high-performance, low-power AI semiconductors.
The system chips used in LG’s key products have all been developed under the leadership of the SoC Center. LG’s proprietary AI chip for home appliances, “DQ-C,” and the “LG α (Alpha) 11 AI Processor” for OLED TVs have significantly strengthened the company’s leadership in the global AI appliance and premium TV markets.
As AI becomes increasingly pivotal in the industry, the importance of system chip design capabilities is growing across all business areas. LG is continuously enhancing its system semiconductor design capabilities and linking them with AI-related software and algorithm technologies to proactively prepare for the future. Ultimately, the goal is to provide Affectionate Intelligence solutions in all everyday spaces, offering a differentiated customer experience.
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* RISC-V is an open-source instruction set architecture (ISA) based on reduced instruction set computing (RISC) principles, allowing for flexible and customizable processor designs.
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By News Reporter
104 Young Participants From 16 Countries Showcase IT Skills,
Embracing New AI and Coding Challenges
SEOUL, Nov. 8, 2024 — LG Electronics (LG) recently concluded the 2024 Global IT Challenge (GITC) for Youth with Disabilities in Manila, Philippines, reinforcing its commitment to empowering young people with disabilities. Held from November 3-8, this year’s GITC brought together 104 participants from 16 countries to compete in six innovative IT challenges.
After advancing through national preliminary rounds, the finalists tested their abilities across diverse digital tasks. The challenges included eTool, which assessed participants’ ability to create presentation slides and manage spreadsheets; eLifeMap, which focused on online search and image retrieval skills; eContent, an evaluation of video editing and production capabilities; and eCreative, where participants coded a self-driving car program and proposed technological concepts aimed at enhancing the quality of life for people with disabilities.
This year, GITC introduced a new assessment for generative AI proficiency, allowing participants to demonstrate adaptability and creativity – skills increasingly sought after in the IT field.
The 2024 GITC winner, Zulzahirah Binti Mohd Anwar from Malaysia, excelled across multiple categories, expressing pride in competing alongside peers with shared aspirations and in building global friendships.
Since its inception in 2011, GITC has opened pathways into the IT profession for young people with disabilities, equipping them with ICT skills and boosting their confidence. Over 13 years, the competition has seen approximately 5,000 young participants from 40 countries, with many alumni pursuing successful careers in IT and related fields. Notably, Aikeo Koomanivong, a visually impaired 2014 participant, now directs a disability service center in Laos, where he has pioneered accessible technologies, including free braille software.
Aligned with LG’s Better Life for All vision, GITC embodies the company’s broader commitment to diversity and inclusion. LG is also actively working to enhance the accessibility of its services and products through initiatives such as the LG Comfort Kit, braille stickers and sign language customer service centers.
“GITC has been a stepping stone for nearly 5,000 young adults with disabilities, empowering them to overcome barriers and become competitive IT talent,” said Yoon Dae-sik, senior vice president of External Relations at LG Electronics. “We remain dedicated to supporting individuals with disabilities as they refine their skills and build self-confidence, helping them realize their dreams in IT field.”
Through GITC and similar initiatives, LG continues to champion inclusivity and accessibility, providing young people with disabilities the tools and support needed to thrive in a technology-driven world.
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