LG’s Iconic Design Legacy Shines as CineBeam Q Claims Global Design Awards
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By News Reporter
LG has been at the forefront of driving bold innovations, transforming screen experiences with its cutting-edge technologies. At the heart of this transformation is the LG SIGNATURE OLED T, the world’s first transparent and true wireless* 4K OLED TV. This exceptional blend of cutting-edge technology, sophisticated design and unmatched versatility pushes the limits of what’s possible for modern living spaces.
A true game changer, the SIGNATURE OLED T represents the pinnacle of state-of-the art TV innovation. Its transparent OLED screen seamlessly transitions between transparent and opaque, delivering a one-of-a-kind viewing experience while offering unmatched freedom and flexibility in any space. Combined with LG’s true wireless video and audio transmission technology, the OLED T brings both visual appeal and an enhanced home entertainment experience, creating an immersive, uninterrupted viewing environment free from tangled cables.
Recognized for its mastery in both state-of-the art technology and sophisticated design, LG has joined forces with Kartell, the renowned Italian design brand celebrated for its expertise in transparent materials and iconic furniture, to demonstrate how masters of transparency carry forward a heritage of innovation. These two lifestyle innovators presented an inspiring experience at CES 2025, where technology and aesthetic elements seamlessly harmonize, resulting in transformative art pieces that enhance the overall ambience.
With a shared dedication to transforming living spaces, LG and Kartell showcased a visionary presentation at LG’s CES booth, highlighting how transparent OLED TV and design aesthetics can redefine the way individuals live, interact with and connect to their spaces. Under the title of “Transparent Harmony: Where Technology Meets Design,” this zone demonstrated the transformative potential of transparent OLED technology in modern living spaces.
At CES 2025, LG and Kartell have highlighted their unwavering commitment to transforming living spaces by merging cutting-edge technology with sophisticated design. LG will continue its journey as a lifestyle innovator, aimed at enhancing everyday life and shaping the future of modern living.
Visitors to CES 2025 will have the opportunity to explore how LG is elevating the home entertainment experience with its latest innovations from January 7-10 at the company’s booth (#15004, Las Vegas Convention Center). To stay up to date with all of LG’s announcements at CES, visit website and LG Global YouTube channel.
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* Wireless transmission refers to the transferring of video and audio signals between a TV screen and the Zero Connect Box.
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By News Reporter
No other time embodies love, joy, family and the act of giving quite like the Christmas season. That’s why giving a gift on Christmas day feels better than receiving one, regardless of age. This act of kindness not only makes the receiver feel cherished but also creates lasting memories for the entire family.
To celebrate this festive spirit, LG’s global offices have organized various holiday festivities, spreading positivity and joy to thousands of customers through the inspirational nature of LG’s products and brand philosophy.
LG Germany: Advent Calendar of Joy
In line with this mission, LG Germany has been giving back to the community since 2022 with its annual advent calendar. Each day from December 1 to 24, a new prize is unveiled for customers to win. This year’s offerings included an LG OLED TV, a CineBeam Q projector, and many fantastic gifts from loyal partners. This initiative not only boosts brand awareness through exciting competitions but also fosters community spirit during the important national holidays that celebrate unity and fulfillment.
Throughout the campaign, LG’s followers shared personal stories and holiday wishes, hoping to be randomly selected for the daily prize. In total, LG Germany distributed prizes worth 12,000 Euros (approximately 12,641 USD) in LG products.
LG UK: Festive Raffles and Football Fun
Similarly, LG UK celebrated the holiday season with a special gift advent calendar. Customers who purchased products in December were entered into a raffle for a chance to win prizes throughout the month. Each day, a new winner was selected from the previous day’s entrants to receive LG IT products and gift cards for popular stores.
LG UK also kicked off the Christmas season on social media platforms like
link hidden, please login to view, and by collaborating with the England women’s national football team – the reigning European champions – as part of its partnership with the Football Association. The “Sleigh the Game” campaign features 12 lighthearted videos where the Lionesses tackle holiday-themed questions, from debating the perfect Christmas attire (pajamas vs. jumpers) to discussing the ideal Christmas dinner (classic roast vs. mashed potatoes, mince pie vs. gingerbread), adding a festive touch for fans everywhere.
This partnership includes an exciting 12 Days of Christmas giveaway, where football fans and tech enthusiasts can visit LG UK’s website to register for a chance to win incredible prizes, including premium LG TVs and powerful XBOOM audio systems.
LG USA: Holiday Entertainment Extravaganza
In the spirit of relaxation and family time, has launched a limited-time holiday channel on LG Channels. Available now through January 2025, the “LG Channels Holiday Showcase” offers an endless stream of festive classics, feel-good films and family favorites from Sony Pictures Entertainment, Lionsgate, Amazon MGM Studios, Shout! Studios and Tesera Entertainment – ensuring viewers have all the seasonal entertainment they could possibly need at their fingertips.
With films like A Madea Christmas, 12 Dogs of Christmas: Great Puppy Rescue, A Christmas Princess, and The Dog Who Saved Christmas coming home, LG Channels Holiday Showcase is the ultimate destination for holiday entertainment this Christmas.
LG Spain: Celebrating Achievements and Optimism
LG Spain hosted its annual Christmas event for local journalists and strategic partners, expressing gratitude for their continued support and reflecting on the best moments of 2024 before the year concludes. This year’s theme, “Light Up Your Optimism,” encouraged attendees to reflect on their achievements over the past 12 months, strengthening bonds with strategic partners.
Miguel Ángel Fernández, marketing director of LG Spain, shared highlights from the 2024 Life’s Good campaign and expressed enthusiasm for exciting projects scheduled for the new year. Paralympian and LG ambassador Daniel Molina delivered an inspiring speech about overcoming challenges to win triathlon gold in the summer, emphasizing the importance of effort, resilience, and determination – key aspects of LG’s brand philosophy. Jaime de Jaraíz, CEO of LG Spain, concluded the ceremony by reiterating the company’s gratitude to the media and valued partners, while sharing his vision for 2025, which emphasizes LG’s commitment to innovation, quality, and making a positive impact on society.
LG Argentina: Brightening Christmas for Children with Hand-Painted Toys
Finally, as part of their ongoing partnership with Fundación Si, a non-profit organization promoting social inclusion and community participation, LG Argentina continued its support this holiday season by bringing joy to underprivileged children. LG employees painted toys to be gifted to local children in need, embodying the spirit of giving this Christmas.
From advent calendars filled with prizes to festive film channels and events centered on optimism, LG’s global initiatives spread holiday cheer wherever they reach. By combining the spirit of giving with engaging experiences, LG successfully reinforces its commitment to connecting with customers and partners in meaningful ways. These diverse activities showcase the company’s dedication to making Life’s Good a reality for everyone, culminating in a truly memorable holiday season.
Contributed by LG Germany, LG UK, LG USA, LG Spain and LG Argentina
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By News Reporter
Featuring Sophisticated Lighting and Enhanced Usability, Company’s Home
Gardening Lifestyle Solution Brings the Beauty and Bounty of Nature Indoors
SEOUL, Dec. 24, 2024 — LG Electronics (LG) is set to unveil its innovative new indoor gardening appliance at CES 2025. This latest personal horticultural solution combines an advanced system that encourages fast, healthy plant growth with a modern floor-standing lamp design, effortlessly stylish in any setting. Ideal for gardening novices as well as urbanites who enjoy bringing nature into their homes, this appliance makes plant cultivation a simple and satisfying experience.
Slender and upright with a circular “lampshade” and base, LG’s distinctive appliance is both an elegant interior object and a highly practical means of producing fresh home-grown greens. Despite its apartment-friendly footprint, the new model offers more growing space compared to the company’s previous indoor gardening appliances, enabling users to nurture a wider variety of plants, including taller species. Its adaptable growing space and height-adjustable LED growing lights provide considerable flexibility and the ideal conditions for raising a range of different leafy greens, herbs, flowers and fruits. Great for busy lifestyles, LG’s new solution supports continuous growing cycles and features a large, 1.5-gallon-capacity water tank that delivers more hydration between refills.*
The appliance boasts two types of functional and aesthetically-pleasing lighting: downward-facing lights with five intensity levels to support optimal plant growth during the day, and upward-facing mood lighting to create a cozy, calming ambiance in the evening. This dual lighting design elevates the value and utility of LG’s latest gardening appliance while also highlighting the company’s unique ability to develop versatile “hybrid” solutions that deliver the benefits of multiple products.
With a twenty-plant, four-seed-kit capacity, the new indoor gardening appliance automatically dispenses the right amount of water and nutrients for the number and variety of plants being grown. This advanced system ensures consistent care, even when users are away for extended periods, as long as a week. In addition, compatibility with the LG ThinQ app allows users to manage cultivation schedules, adjust lighting settings and monitor plant growth from any location.
Along with the “floor-standing lamp” model, LG will reveal a new indoor gardening appliance featuring a nature-inspired side table design at CES 2025. This compact, multifunctional model provides an easy, enjoyable home gardening experience and demonstrates LG’s continuing commitment to providing compelling choices for various tastes and lifestyles.
“Our new indoor gardening appliances present a fresh way for customers to create their own personal green spaces, have fun growing their own plants, and infuse their homes with an inspired touch of modern style,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “We will continue to deliver innovative indoor solutions that allow anyone to experience the joy of gardening, regardless of where they live.”
Visitors to CES 2025 from January 7-10 can explore all of LG’s latest innovations, including the new indoor gardening appliances, at the company’s booth (#15004, Las Vegas Convention Center).
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* The water tank of LG’s previous indoor gardening appliance model provided a 0.8-gallon (approx.) / 3-liter capacity, while the smaller, mini-model provided a 0.3-gallon (approx.) / 1-liter capacity.
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By News Reporter
Are we becoming more optimistic? A new global survey from LG sheds light on the current state of optimism, revealing surprising trends and the key factors shaping our outlook on the future.
Despite global uncertainties, a sense of optimism persists. 48 percents of consumers across 16 markets feel more optimistic now compared to six months ago, with a global average optimism score of 7.49 out of 10. While France, the UK and Australia reported below-average optimism levels, Saudi Arabia, India and the UAE emerged as the most optimistic nations. Interestingly, personal growth and strong family dynamics were key drivers of individual optimism, while financial concerns tended to dampen spirits.
Entertainment, encompassing movies, TV, music and art, emerged as the leading source of optimism (60 percent), followed closely by the potential of AI (56 percent). Social media, while influential, generated less optimism (48 percent), and global crises understandably ranked lowest.
This research aligns with LG’s “Life’s Good” philosophy, emphasizing the company’s commitment to understanding and fostering happiness worldwide. It’s part of a broader effort to explore the power of optimism and its potential to shape a brighter future.
The survey also uncovered intriguing generational trends. While optimism and happiness generally decline with age, the youngest group (under 18) reported surprisingly low scores. Gen Z, while generally optimistic, also expressed the highest level of caution, with 50 percent believing optimism can be harmful. This may stem from concerns about having the necessary tools to succeed, a sentiment twice as prevalent among Gen Z compared to millennials.
Younger generations leverage social media to find positive content and connect with like-minded individuals. 86 percent acknowledge its impact on their personal lives, surpassing the 67 percent who believe it impacts society as a whole. Gen Z is also more likely to seek therapy, retail therapy or even delete social media accounts to combat negativity. Older generations, conversely, prefer offline comforts like spending time outdoors, with family or pursuing hobbies.
As a brand dedicated to fostering optimism, LG prioritizes understanding and meeting customer needs. The company recognizes that people seek resources and tools to cultivate a positive outlook and build a brighter future, and LG is committed to fulfilling this need.
This commitment is embodied in LG’s “Optimism your feed” campaign, designed to infuse social media feeds with positive content. The campaign has demonstrably boosted positive feelings, with 78 percent of participants reporting increased optimism after engaging with it.
Find the “Optimism your Feed” playlist on LG’s global TikTok (@lge_lifesgood) and YouTube (@LGGlobal) channels. Learn more at
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Survey Methodology
Global survey conducted by GWI.
Fieldwork conducted from August 26 to October 7, 2024.
Age: Between 16 – 64 years old, all income levels.
Sample size: 300 respondents each across 16 markets, except for 70 respondents in KSA.
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By News Reporter
SEOUL, Dec. 10, 2024 — LG Electronics (LG) has announced a partnership with creative artist, multi-platinum musician, and tech entrepreneur, will.i.am, to launch a new line of audio products under the brand “
link hidden, please login to view.” The partnership aims to transform xboom into a culture-forward brand with an urban aesthetic, providing an all-new audio experience. In this partnership, LG has appointed will.i.am as LG xboom’s “Experiential Architect.” He will play a pivotal role in carving out a new space for xboom in the audio industry. Drawing inspiration from his pop culture and technological know-how, will.i.am will provide strategic counsel for LG xboom’s product development, design and brand marketing. By combining LG’s advanced technologies with will.i.am’s unique insights as a world-renowned music artist and tech entrepreneur, this partnership will infuse LG xboom products with fresh creative aspirations.
“Working with renowned tech and lifestyle innovator, LG, opens the door to groundbreaking and dynamic experiences that speak to a broader community of music enthusiasts,” said will.i.am. “By bringing our cutting-edge technology and distinctive creative visions together with LG xboom, we want to foster an iconic culture where people can explore their passion for music with others on a whole new level.”
The 2025 line of “xboom by will.i.am” products, including Bluetooth speakers and wireless earbuds will be unveiled at CES 2025. The xboom Buds will be the first product available in the market.
All “xboom by will.i.am” products bear the mark of will.i.am, who took part in creating LG xboom’s signature sound that boasts a rich bass with a balanced and warm tones. It comes in two distinct modes for listening: one mode provides stimulating sounds that gets you moving with powerful bass while a second mode offers a soothing sound with harmonious tones. The overarching design for LG xboom aims to elevate music enjoyment. Speakers incorporate clever embellishments such as easy-to-hold straps and colorfully interactive lighting that is in sync with the beat of the music being played. Earbuds are designed ergonomically with ear tips and ear hooks for a comfortable fit that also delivers the best sound experience.
“This launch marks the integration of our wireless earbuds and Bluetooth speakers into one audio brand, LG xboom,” said Lee Jeong-seok, head of LG Media Entertainment Solution Company’s audio business division. “We are thrilled to announce this partnership with will.i.am that will play a critical role in solidifying LG xboom’s new identity.”
All “xboom by will.i.am” products will be integrated with will.i.am’s RAiDiO.FYI, an AI-powered interactive audio experience, to introduce a new generation of listeners to infotainment. RAiDiO.FYI empowers listeners with unique abilities to immerse, personalize and have a two-way real-time conversation with their favorite topic-based STAiTiONS. This conversational media platform transforms radio as we know it into a new dimension, connecting consumers deeper with the music, talk radio and cultural content they love.
LG and will.i.am will celebrate this new partnership with product showcases and tech demonstrations at CES 2025 (January 7-10). To know more about “xboom by will.i.am”, please visit .
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