LG Teams Up With Razer and MediaTek to Present First-Ever Bluetooth Ultra-Low Latency Technology
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By News Reporter
Company to Share Its Unique Perspective on the Transition to SDVs,
Demonstrate How LG Software Solutions Address Key Challenges for Future Mobility
SEOUL, May 17, 2024 — LG Electronics (LG), a mobility sector technology leader, will be sharing its latest insights and innovations at AutoTech: Detroit, taking place in Detroit, Michigan, U.S.A., from June 5-6. Organized by the Informa Tech Automotive Group, AutoTech: Detroit is one of the automotive industry’s premier events, typically drawing over 3,000 industry leaders and experts. This year’s show will explore the latest advancements in automotive technology, including the areas of software-defined vehicles (SDVs), connectivity, electrification and design.
LG’s AutoTech: Detroit conference session, titled BEYOND THE ROAD: NAVIGATING THE SDV TRANSITION, will focus on the present and future of SDVs. The session will explore three pivotal challenges facing the industry: the technical complexities of developing a unified vehicle operating system, how to transform user experiences through the realization of a “Living Space on Wheels,” and the need to adapt current business models for sustained innovation and value creation.
The company’s presentation will seek to highlight the critical role of LG AlphaWare in the evolution of the SDV. A comprehensive suite of software solutions, LG AlphaWare empowers mobility providers to collaborate and innovate, supporting them to overcome diverse technical challenges while bringing home-like comfort and connectivity to the in-vehicle environment.
LG’s session is scheduled to take place at 12:15-12:40 (EST) on June 5 at the Suburban Collection Showplace in Novi, Michigan. For more information about LG’s session at AutoTech: Detroit 2024, visit
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By News Reporter
Company’s Bath Solution, PuriCare HydroTower and System Ironing Deliver
Enhanced Hygiene, Ease-of-Use and Thoughtful Design
SEOUL, Feb. 23, 2024 — LG Electronics (LG) is unveiling a range of home lifestyle solutions at the 2024 Kitchen & Bath Industry Show (KBIS) in Las Vegas, USA, from February 27-29. The company’s latest innovations, including the bath solution, PuriCare HydroTower and system ironing, use sophisticated technologies and user-friendly design to elevate and enrich daily living.
Bath Solution for an Enhanced Bathroom Experience
LG is expanding enhanced customer experience to the bathroom, one of the main living spaces in the home, by presenting a bath solution that provides convenience and comfort. LG’s Smart Bath and Shower Purifier offers a refreshing shower experience, delivering clean, purified water through an advanced water filter. The system intelligently monitors water usage and provides timely filter replacement alerts to help facilitate a consistently pure stream of water.
For greater comfort in the shower, LG’s Smart Bath and Shower Purifier leverages thermostatics to maintain the selected water temperature. Its intuitive control unit features a digital display that allows users to see the current water temperature, making it easy to adjust the heat – or coolness – of the water to their satisfaction. LG’s bath solution also includes the Smart Airflower, which supports a comfortable bathroom environment by actively controlling air temperature and humidity. Designed to rapidly circulate air and reduce dampness, the Smart Airflower is equipped with two fans that extract moisture, and one that sends out warm, dry air.
The third part of the bath solution is a versatile smart mirror that serves as a hub for AI-based services, provides helpful content including shower and bath tips for bathroom usage and functions as a conventional mirror.
PuriCare HydroTower for Hygiene, Health and Convenience
The LG PuriCare HydroTower combines cutting-edge air purification and humidification technologies and boasts a stylish, column-type form factor that complements any décor or space. Making its international debut at KBIS 2024, the HydroTower was successfully launched in South Korea last year, where it surpassed 10,000 units sold in only 50 days.
Producing a refreshing, purified mist, the HydroTower maintains a clean water supply and water tank by utilizing advanced tech that removes harmful substances and minerals, and prevents limescale.1,2 LG’s innovative product heats water to 100 degrees Celsius to halt bacterial growth,3 delivering peace of mind as well as effective humidification. Additionally, the HydroTower is capable of filtering ultrafine dust particles from the air, providing a healthier, more pleasant indoor environment.4
Before it commences humidification operation, the PuriCare HydroTower uses steam to cleanse and automatically dry the path that the moisture particles pass through, further boosting hygiene.5 LG’s user-friendly design allows for the easy removal and disassembly of components – such as the cover and water tank – for convenient rinsing. What’s more, the product can quickly reach the user’s desired humidity level, providing a robust humidification capacity of 700 cubic centimeters (23.6 ounces) per hour.
All-in-One System Ironing
Technologically advanced yet elegantly simple, LG’s system ironing delivers effective wrinkle management to help users elevate their personal style. A sleek, collapsable ironing board with an integrated steam iron and accessory storage, system ironing generates five-bar high pressure steam – which is five times the pressure of a conventional steamer – to smooth out unwanted creases. The additional steaming power comes from a high-pressure steam generator and from the internal heating system built into the ironing board surface. The high-pressure steam particles produced by system ironing penetrate fabrics to greatly reduce the appearance of wrinkles.
Incorporating two fans that help eliminate moisture from garments, the ‘Styling Board’ works to prevent fabric shrinkage, making it suitable for managing delicate items of clothing. The convenient design of LG’s system ironing offers simple board-height adjustment, a ‘holding’ button that automatically locks the product’s wheels during ironing, and an easy-folding design for hassle-free storage.
“LG is excited to introduce KBIS 2024 visitors to an exceptional lineup of home innovations, including the bath solution, PuriCare HydroTower and system ironing,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to introduce smart life solutions across diverse categories, deeply rooted in our understanding of customer lifestyles, seeking to lead the market through thoughtful innovations for a better life.”
LG’s new home solutions will be on display at the company’s exhibition booth (West Hall #2343, Las Vegas Convention Center) during KBIS 2024 in Las Vegas, Nevada.
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1 Tested by Korea Textile Inspection & Testing Research Institute (KOTITI) using the HydroTower model HY703RWAA to measure the concentration of substances that cause water hardness (tap water) by comparing post-filter concentration with initial levels, resulting in 99.9 percent of removal of scaling induced by Calcium and Magnesium. Actual performance may vary based on the usage environment.
2 Tested by Korea Conformity Laboratories (KCL) using the HydroTower model HY703RWAA to measure filtration performance (residual chlorine in glass), optional filtration performance (water hardness) and dissolution stability. The results demonstrated a 100 percent removal rate for residual chlorine, 100 percent removal of water hardness, and compliance with dissolution safety standards. It is different from filtration for purifying drinking water. Actual performance may vary based on the usage environment.
3 Reduces 99.999 percent of harmful bacteria in the water tank. Tested by Korea Textile Inspection & Testing Research Institute (KOTITI) and Korea Testing & Research Institute (KTR) using the HydroTower test model HY703RWAA measuring the number of bacteria (Staphylococcus aureus, Bacilluspneumoniae, Klebsiella pneumoniae) in water under conditions of 20±5 degrees Celsius and 50± 10 percent humidity after the completion of the ‘humidifying water sterilization’ mode. Actual performance may vary based on the usage environment.
4 Reduces 99.999 percent of ultrafine dust as small as 0.01 micrometers. Tested by Korea Conformity Laboratories (KCL) using the HydroTower model HY703RWAA to measure the dust removal rate in Clean Turbo Mode under conditions of 23±1.0 degrees Celsius and 50±2.0 percent of room humidity. Actual performance may vary based on the usage environment.
5 Tested by LG Internal Lab using the HydroTower model HY703RWAA to measure the weight change of the humidification flow path after one hour of operating Turbo Humidification mode, then stopping the operation (Auto Drying) under conditions of 23±2 degrees Celsius and 50±10 percent humidity. Actual performance may vary based on the usage environment.
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By Xuancong Wang
Dear LG TV developers,
I am glad to see that LG Smart TV has a built-in web browser and LG API supports "openBrowserAt" so that my smart home controller can open a web page on the TV. However, nowadays, we also have ms-teams online meeting that is accessible through web browser which the LG TV supports. However, this requires the browser to have a microphone to record audio and to have a webcam for video recording. Also, certain smart-home systems also need built-in microphone to record voice commands so that no additional standalone unit is required next to the TV.
Unfortunately, LG Smart TV (I have OLED48A1PTA) does not have microphone neither does it support USB mic/webcam. So I am writing this post to suggest that future middle/higher-end LG Smart TV can be equipped with these. Moreover, it might be possible for TV firmware update to add the support of USB webcam/microphone so that they can be used in web browsers for web-based online meeting.
Thank you very much for your consideration!
Best regards,
Xuancong
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By News Reporter
To Become a Smart Life Solutions Company, LG is Harnessing AI to
Expand and Enhance Living Spaces and Customer Experience
SEOUL, Nov. 28, 2023 — LG Electronics (LG) invites consumers from around the world to tune in to its LG World Premiere press conference and to come visit its exhibition booth at CES in Las Vegas this January. The press conference, hosted under the theme ‘Reinvent your future,’ is scheduled to kick off at 08:00 (PST) on January 8 at the Mandalay Bay Convention Center.
Arriving on stage first, LG CEO William Cho will be announcing the company’s key areas of focus for 2024 and beyond. Major topics will include LG’s transformation into a Smart Life Solution Company – declared earlier in July as Future Vision 2030 – and how it is leveraging AI to expand and enhance both the living space and the customer experience. The LG World Premiere is set to unveil more details of what the vision truly means and promises for the consumers.
The state-of-the-art products unveiled during the press conference will be on show during CES 2024 at LG’s booth. Along with impressive displays, jaw-dropping technology installations and entertaining interactive exhibits, visitors can explore and learn more how its innovations will improve lives across various areas, including the home, commercial and mobility.
LG World Premiere will be livestreamed on the LG website and
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By News Reporter
Complete with Next-Gen Cinematic Technologies, LG OLED TVs are Set to Uncover
the Hidden Story and Shine Light on the Action of Prime Video’s Latest Hit Series
SEOUL, April 26, 2023 — Starting this week, LG Smart TV owners worldwide can enjoy Citadel, Prime Video and Amazon Studios’ epic spy-thriller series and the latest global sensation in streaming television. With LG OLED TV’s self-lit technology allowing for deep blacks and life-like color, viewers are placed at the center of the action-packed Citadel universe and can enjoy the show with intended color, aspect ratio and frame rate, thanks to Automatic Filmmaker Mode.* LG OLED TVs also feature Dolby Vision® for stunning ultra vivid picture and incredible immersive Dolby Atmos® sound, which further elevate the cinematic experience.
Starring Richard Madden and Priyanka Chopra Jonas, Citadel is set after the fall of the titular spy organization, as two spies attempt to piece together what happened. The two spies embark on a mission that takes them around the world, all while contending with a relationship built on secrets, lies and a dangerous-yet-undying love.
Citadel premieres exclusively on Prime Video on April 28, with two adrenaline-fueled episodes, followed by a new episode released weekly every Friday through May 26. Citadel will be available in more than 240 countries and territories worldwide.
To mark the launch of the cinematic new television series, Prime Video and LG teamed up to bring the characters and high-tech world of Citadel closer to its fans, through a series of exclusive visuals, rolled out across multiple channels, including online, in-store as well as digital billboards in New York’s Times Square and London’s Piccadilly Circus.
This is not a first for Prime Video and LG, as it continues a long relationship between the streaming service and smart TV manufacturer. Both have a combined goal to deliver the best viewing experience to millions of customers across the world who stream Prime Video’s great content with the LG OLED evo superior technology.
From launching link hidden, please login to view on LG OLED TVs in 2015, to movies and series in 2021 and to bringing opted-in for customers to discover the best Prime Video content in 2022, LG’s long relationship with Prime Video continues to lead innovations in the home watching experience.
“At Prime Video, we are always looking for new ways to innovate and provide our customers the best viewing experience,” said Andrew Bennett Head of Global Video Partnerships for Prime Video, MGM+ and Amazon Freevee. “Our relationship with LG and joint commitment to customers has allowed us to continuously raise the bar with new technology that enhances the overall user experience.”
This comes as LG aims to boost marketing efforts designed to offer customer value through the delivery of unique experiences across a variety of touchpoints. Prime Video was a natural partner to expand LG’s marketing relationship given their global reach, continued tech innovation and engaging content. LG plans to introduce more exciting collaborations like this in the future.
“LG is actively collaborating with its content partners like Prime Video to provide customers with an engaging experience on the big screen at home and beyond,” said Chris Jo, senior vice-president of platform business at LG Electronics Home Entertainment Company. “We are happy to kick off this initiative with Prime Video, whose global partnership and shared passion for innovation through the years helps us provide a best-in-class experience for customers.”
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* Available on LG 2023, 2022, 2021, 2020 4K and 8K TVs.
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