LG’s Global Efforts to Combat Hunger on World Food Day
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By News Reporter
104 Young Participants From 16 Countries Showcase IT Skills,
Embracing New AI and Coding Challenges
SEOUL, Nov. 8, 2024 — LG Electronics (LG) recently concluded the 2024 Global IT Challenge (GITC) for Youth with Disabilities in Manila, Philippines, reinforcing its commitment to empowering young people with disabilities. Held from November 3-8, this year’s GITC brought together 104 participants from 16 countries to compete in six innovative IT challenges.
After advancing through national preliminary rounds, the finalists tested their abilities across diverse digital tasks. The challenges included eTool, which assessed participants’ ability to create presentation slides and manage spreadsheets; eLifeMap, which focused on online search and image retrieval skills; eContent, an evaluation of video editing and production capabilities; and eCreative, where participants coded a self-driving car program and proposed technological concepts aimed at enhancing the quality of life for people with disabilities.
This year, GITC introduced a new assessment for generative AI proficiency, allowing participants to demonstrate adaptability and creativity – skills increasingly sought after in the IT field.
The 2024 GITC winner, Zulzahirah Binti Mohd Anwar from Malaysia, excelled across multiple categories, expressing pride in competing alongside peers with shared aspirations and in building global friendships.
Since its inception in 2011, GITC has opened pathways into the IT profession for young people with disabilities, equipping them with ICT skills and boosting their confidence. Over 13 years, the competition has seen approximately 5,000 young participants from 40 countries, with many alumni pursuing successful careers in IT and related fields. Notably, Aikeo Koomanivong, a visually impaired 2014 participant, now directs a disability service center in Laos, where he has pioneered accessible technologies, including free braille software.
Aligned with LG’s Better Life for All vision, GITC embodies the company’s broader commitment to diversity and inclusion. LG is also actively working to enhance the accessibility of its services and products through initiatives such as the LG Comfort Kit, braille stickers and sign language customer service centers.
“GITC has been a stepping stone for nearly 5,000 young adults with disabilities, empowering them to overcome barriers and become competitive IT talent,” said Yoon Dae-sik, senior vice president of External Relations at LG Electronics. “We remain dedicated to supporting individuals with disabilities as they refine their skills and build self-confidence, helping them realize their dreams in IT field.”
Through GITC and similar initiatives, LG continues to champion inclusivity and accessibility, providing young people with disabilities the tools and support needed to thrive in a technology-driven world.
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By News Reporter
LG SIGNATURE OLED T and CineBeam Q Honored
for Their Groundbreaking Innovation and Unprecedented Design
ENGLEWOOD CLIFFS, N.J., Nov. 1, 2024 — This week, TIME revealed its annual list of the Best Inventions, naming the
link hidden, please login to view to the list which features 200 groundbreaking innovations changing the world. Debuted at CES 2024, the LG SIGNATURE OLED T is the world’s first consumer transparent TV with transparent 4K OLED screen and LG’s wireless video and audio transmission technology, transforming users’ viewing experience with unprecedented freedom. Additionally, the received a special mention for its sleek design, light form factor and performance. TIME’s Best Inventions of 2024 list is compiled by nominations from TIME’s editors and correspondents around the world, and through an online application process, evaluating a variety of industries and sectors such as consumer electronics, education, sustainability and robotics. Each submission is evaluated on several key factors, including impact, reach, creativity and effectiveness. See the full list here:
Of this year’s list, TIME’s editors write: “The result is a list of 200 groundbreaking inventions (and 50 special mention inventions)—including the world’s largest computer chip, a humanoid robot joining the workforce, and a bioluminescent houseplant—that are changing how we live, work, play, and think about what’s possible.”
Revolutionizing the world of home entertainment, the LG SIGNATURE OLED T transforms how we experience screens in our homes. This groundbreaking innovation not only delivers stunning visuals but also features a breathtaking transparent display that seamlessly blends into your environment when not in use. With its ultra-slim design, the LG SIGNATURE OLED T transforms into an elegant piece of art, enhancing any room’s aesthetic. Advanced wireless technology enables the transmission of 4K video and audio without the clutter of cables, offering a truly immersive viewing experience. The TV boasts exceptional picture quality, showcasing vibrant colors and deep contrasts, setting a new standard in home entertainment. With the LG SIGNATURE OLED T, LG is pioneering a future where technology and design coexist beautifully.
With its compact design and powerful performance, the CineBeam Q delivers stunning 4K resolution and vibrant colors, transforming any space into a captivating theater. This state-of-the-art projector features advanced laser technology, ensuring exceptional brightness and clarity, even in well-lit environments. The LG CineBeam Q also offers versatile connectivity options, allowing seamless streaming from various devices, making it perfect for movie nights or gaming sessions. With its user-friendly interface and compact form, the LG CineBeam Q is designed to enhance your entertainment experience, setting a new standard for home projection.
Furthermore, Signature Kitchen Suite’s 30-inch Combi Wall Oven, a product in the latest Transitional Series delivering a chic, minimalist appearance, has also been recognized as one of the Best Inventions of 2024 in the Household category.
To learn more about the LG SIGNATURE OLED T and CineBeam Q, visit .
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By News Reporter
Music Performers From 9 Countries Creatively Reinterprets Legendary Party
Anthem, “Boom Boom Pow” to Captivate Audiences Worldwide
SEOUL, Oct. 2, 2024 — LG Electronics (LG) is launching a new marketing campaign showcasing the powerful audio performance and dynamic style of its LG XBOOM speakers. The campaign is ignited with Boom Boom Pow Festa, a unique music festival dedicated to the iconic Black Eyed Peas’ song “Boom Boom Pow.” Released in 2009, this legendary party anthem topped the U.S. Billboard Hot 100 music chart for 12 consecutive weeks. During this exciting and vibrant event, the all-time favorite party song will be reinterpreted by talented street performers from around the world and performed through LG’s powerful XBOOM party speakers.
Considered something of a modern classic, “Boom Boom Pow” has become a go-to party track globally, its infectious energy and booming bass inspiring revelers of all ages to get to their feet and dance. Street performers in nine different countries* will take to the stage to offer their own unique takes on the song, supported by the exceptional sound of LG XBOOM. In addition to talented street performers, Boom Boom Pow Festa will feature rising stars of the global music scene, such as Brazil’s Delacruz, who is set to perform at the iconic Escadaria Selarón in Rio de Janeiro.
Powered by LG XBOOM party speakers, these exciting performances will be streamed live on the LG Global YouTube channel on October 6 at 01:00 KST as part of a forty-five-minute virtual concert. Videos of the individual performances and behind-the-scenes films showcasing the artists’ creative exploration of LG XBOOM’s dynamic power and energetic audio quality will also be available on the same channel.
LG’s XBOOM engaging campaign is set to expand to TikTok with the fun-filled “Boom Boom Pow” dance challenge. Participants can join popular creators to show off their best moves and are encouraged to bring the same explosive energy that XBOOM-brand speakers are known for.
Different LG XBOOM speakers will be featured throughout the campaign, each model offering a range of unique benefits along with the brand’s signature power and atmosphere-enhancing features. The LG XBOOM XL9T is a robust tower speaker that amps up the fun with dual 8-inch woofers. Its Pixel LED Lighting feature displays colorful patterns, visual EQ effects, characters or customized text and graphics on the speaker’s LED panel, while Multi Color Ring Lighting creates synchronized lightshows with rotating and flashing effects. Customizable Lighting allows for personalized colors, patterns, animations and messages through the XBOOM app.
Backed by MIL-SPEC and IP67 ratings, the LG XBOOM Go XG8T and XG2T combine a rugged, durable and compact design with over 10 hours of playback for the most reliable performance wherever you are.
“We aim to inspire hope for a better life and future with our optimistic Life’s Good philosophy, which closely aligns with the positive energy of music and is the driving force behind our Boom Boom Pow Festa and XBOOM campaign,” said Lee Jeong-seok, head of LG Home Entertainment Company’s audio business. “Through a variety of engaging marketing activities, we will continue to highlight the powerful sound of LG XBOOM and raise the profile of our unique speaker brand in the global market.”
Dive into the dynamic journey of LG XBOOM and discover a world of powerful, energetic audio experiences. Learn more at
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* Brazil, Mexico, Peru, UK, Spain, South Africa, Türkiye, India and Philippines.
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By News Reporter
Portable projectors are quickly becoming essential home entertainment devices, offering a compelling blend of performance and practicality to content lovers who want to take their screen on the go. While great projectors are compact and portable, the best ones also feature iconic designs that enrich the viewing experience without sacrificing immersion or image quality.
Amidst this growing trend, one product stands out by combining form and function. LG CineBeam Q projector (HU710PB) recently received a Red Dot Design Award and Silver Award from the International Design Excellence Award (IDEA) for its outstanding design. Two of the three most prestigious global accolades, these victories prove the projector’s exceptional design and practical functionality, especially its standout aesthetic appeal in the modern living environment as noted by the Red Dot Design Award jury.
The unique, extremely portable LG CineBeam Q projector’s design is both compact and refined. The CineBeam Q features a sophisticated and sleek metallic look that seamlessly blends into any space as a chic interior design accessory. This advanced projector has a 360-degree rotatable handle that lets users carry it indoors or outdoors, like on a camping trip or in the backyard, with ease, allowing them to enjoy high-resolution 4K content everywhere they go.* This handle also functions as a stand, making it easy to place in various settings.
No stranger to global design awards, LG’s projectors have won various international accolades over the years, many for its flagship LG CineBeam and LG ProBeam models. The LG CineBeam HU80K received the Best of the Best accolade at the Red Dot Design Awards in 2018, the same year it won an iF Design Award and ranked on Good Design Awards’ Best 100, a reputable list that honors artistic brilliance alongside exceptional usability. In the following year, the LG CineBeam HU85L was nominated for a Red Dot Design Award and iF Design Award for its minimalist form factor which harmonizes with all kinds of stylish interiors. Additionally, HF80J and HF85J received the Red Dot Design Award and the iF Design Award in 2017.
This design history extends far beyond the CineBeam models. For example, the LG ProBeam BU50NST business projector claimed a Red Dot Design Award and Good Design Award in 2020 for its practical design that blends naturally into office spaces. The LG ProBeam shows that business projectors used in meeting rooms and commercial venues can be aesthetically pleasing too.
While stylish, compact projectors are gaining popularity, some users are concerned that these designs may compromise functionality. Fortunately for them, LG’s latest projectors offer the best of both worlds, with advanced functions that elevate the user experience complemented by the most sleek and stylish designs. That’s why LG CineBeam Q was named the “Top Choice 2024” by
link hidden, please login to view, a world-renowned tech review and discussion community specializing in home theater and AV devices. Their review highlights its crisp images, vibrant color reproduction, high-quality design and robust functionality. LG CineBeam and ProBeam projector models continue to challenge conventional design through a strategy that champions innovation above all else. Stay tuned to for the latest updates on the company’s most advanced projectors to date.
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* The projector requires an external power source through a power cord or external battery, as it does not feature a built-in battery.
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By News Reporter
A Joint Effort Between LG and Top Research Universities, Consortium to Accelerate
the Development of Next-Generation Heat Pump and Establish Industry Standards
SEOUL, Sep. 24, 2024 — LG Electronics (LG) is hosting the first-ever meeting of the Global Heat Pump Consortium in Seoul, South Korea, from September 23-26. A cooperative venture between LG and a growing number of international universities, the consortium is focused on developing new, more efficient heat pump technologies, including solutions designed to handle harsh climatic conditions. The event brings together LG personnel and academics from participating universities to introduce heat pump technologies and discuss industry-academia projects being conducted by each of the consortium’s regional clusters.
The Global Heat Pump Consortium comprises LG-led heat pump R&D consortiums established in Alaska, USA (November 2023) and in Oslo, Norway and Harbin, China (June and August of 2024, respectively). The consortium also includes a South Korean cluster, with LG working collaboratively with respected universities in Seoul and Busan to drive heating, ventilation and air conditioning (HVAC) innovation.
On the first day of the event, LG introduced key heat pump technologies and products from its industry-leading lineup of high-efficiency HVAC solutions. Each regional consortium then provided an update on its specific research tasks and shared its current progress in evaluating high-performance heat pump tech for challenging climates. The inaugural meeting of the global consortium is also offering attendees valuable learning opportunities, with seminars and discussions on topics, including the latest HVAC industry and market trends, and future technologies for region-specific heat pump solutions.
Through cooperating with universities known for their top-tier HVAC research programs, LG is strengthening its own R&D capabilities and accelerating the development of the next generation of heat pumps. The company anticipates that the groundbreaking work being carried out by the consortium will also help strengthen its competitiveness in the global heating and cooling solutions market.
Internationally, the demand for high-efficiency, low-carbon-emission heat pumps is rapidly increasing, in large part due to the worldwide electrification and decarbonization trends. Solidifying its status as a technology leader and responsible corporate citizen, LG is leveraging its cutting-edge heat pump technology to deliver region-specific heating and cooling solutions for the North American, European and Asian HVAC markets.
At an investor forum in August, LG highlighted “B2B acceleration” as one of its four key strategies for business portfolio innovation. The HVAC business, a major component of the company’s diverse B2B portfolio, has become a market leader based on the strength of its advanced, highly-efficient core technologies, such as inverter compressors, heat exchangers and AI engines.
Around the globe, LG is enhancing the capabilities of its HVAC business through creating locally complete systems encompassing R&D, sales, manufacturing and maintenance. In addition, the company currently operates five Air Solution Research Labs – with facilities located in Korea, North America, Europe and India – and has a network of HVAC academies spanning 43 countries and training over 30,000 engineers annually.
“We are committed to accelerating our HVAC business, with heat pump innovation as the cornerstone of our vision,” said James Lee, head of the Air Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “Through the Global Heat Pump Consortium, we aim to lead the HVAC industry with decarbonization solutions aligned with the global electrification trend.”
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