LG Recognized With Numerous CES 2025 Innovation Awards
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By News Reporter
Simplifying Complex Driving With Intuitive Navigation Guidance
SEOUL, Nov. 6, 2024 — LG Electronics (LG) has been awarded the prestigious “King Sejong Award” at the 2024 Technology Patent Awards for its pioneering augmented reality (AR) technology designed for vehicles. This annual event, organized by the Korean Intellectual Property Office, recognizes patents registered within the past decade that contribute to enhancing South Korea’s industrial competitiveness.
The patent for LG’s advanced vehicle AR technology was submitted both domestically and internationally in 2022. This innovative system aims to improve the future mobility experience by leveraging AR to visualize various driving scenarios. It generates 3D graphics that provide vehicle information and navigation guidance on in-vehicle displays.
Driving can often be confusing, especially on complex roads or unfamiliar routes, where estimating distances or directions becomes challenging. LG’s in-vehicle AR technology alleviates this confusion by providing clear guidance lines that drivers can easily follow. The system employs sophisticated algorithms to integrate data from various vehicle sensors, including smart cameras, navigation systems and driver assistance sensors, along with external data sources. By harnessing information from GPS, Advanced Driver Assistance Systems (ADAS) and vehicle-to-everything (V2X) technologies, the system can predict potential hazards and accident risks based on the vehicle’s location and surrounding environment, thereby enhancing safety during journeys.
A key feature of LG’s patented technology is its ability to display dynamic AR images. This capability makes route guidance more intuitive by adjusting the symbols representing the vehicle and directional guidance – such as combining a spade and chevron into an arrow shape or separating them – based on real-time driving conditions. The AR graphics can seamlessly separate, transform and merge, allowing the system to visually convey complex driving information, such as speed, incline, lane changes and route recalculations, in a manner that can be easily understood by the driver.
LG plans to leverage this advanced vehicle AR technology to develop future mobility solutions for global automakers and accelerate the development of new mobility software. The company also aims to generate royalty-based revenue from the patent.
“LG is excited to utilize its award-winning AR technology to create mobility solutions that elevate driver convenience and contribute to safer roads for everyone,” said Kim Dong-wook, head of the B2B Advanced Technology Center at LG Electronics. “Moving forward, we will continue to refine our AR technology to ensure compatibility across all vehicle platforms. We anticipate that this exciting innovation will significantly contribute to the growth of our software business.”
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By News Reporter
SANTA CLARA, Calif., October 29, 2024 — Showcasing cutting-edge technological solutions,
link hidden, please login to view, the North America Innovation Center of LG Electronics, announced the winners of the 2024 Startup Pitch Competition, co-sponsored by LG Chem. This year’s event, held during LG NOVA’s annual in San Francisco, featured standout startups focused on Life Sciences, Open Innovation, HealthTech, AI, Smart Life and CleanTech, with three companies recognized for their potential to drive impactful change. Ten startups competed for cash prizes and recognition in front of a panel of industry experts, LG executives and investors. The 2024 winners are:
First Place: . – mDETECT has developed highly-sensitive cancer blood tests using DNA sequencing, offering a universal approach to monitoring therapy response and detecting cancer progression. The company received the top prize of $15,000. Second Place: – Glidance is revolutionizing independent mobility for people who are blind or have low vision with Glide, the first AI-powered intelligent guide, which enhances confidence, safety, and autonomy. Glidance was awarded $10,000. Innovation for Impact: – Oncoustics is transforming low-cost point-of-care ultrasound devices into powerful diagnostic tools for early detection and monitoring of liver diseases using AI. Oncoustics received $10,000 for its selection as Innovation for Impact company. This award category was sponsored by LG Chem. In addition to cash prizes, participants will have the chance to explore further collaboration through LG NOVA’s , which seeks to support innovative startups through potential collaborations, partnership programs, marketing opportunities and other resources.
“We’re excited to recognize startups that are truly pushing the boundary of what’s possible, developing technologies that have the potential to make an impact on people’s lives,” said Dr. Sokwoo Rhee, corporate executive vice president for innovation at LG Electronics and head of LG NOVA. “These companies are leading the way in critical fields like healthcare, cleantech, AI and life sciences and we look forward to exploring opportunities with them as they continue to advance their innovations. Together, we can shape a brighter tomorrow by driving meaningful change through collaboration.”
The fourth annual LG NOVA InnoFest brought together industry leaders, investors and startups to explore emerging technologies in a collaborative environment. This year’s theme, “Lighting the Halo for Innovation,” emphasized the importance of co-creation in driving meaningful progress. The festival featured over 70 speakers, covering topics ranging from building successful ventures and the future of AI to innovative digital care models, energy management and more.
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By News Reporter
Award-winning Heat Pump Delivers Advanced Efficiency and
Heating Performance in Extreme Cold Conditions
SEOUL, Oct. 29, 2024 — LG Electronics (LG), a leading global player in air conditioning technologies, has been honored with the 2025 AHR Innovation Award in the Sustainable Solutions category for its advanced LG Residential Cold Climate Heat Pump. The award was decided by an independent panel of ASHRAE member judges, who assessed product entries based on their design, creativity, application, value and market impact potential.
The LG Residential Cold Climate Heat Pump, which will be showcased at the AHR Expo 2025 in Orlando, Florida next February, offers opportunities to reduce energy consumption, contributing to climate change mitigation while improving inhabitants’ comfort.
Designed specifically for cold regions, LG’s heat pump operates effectively at temperatures as low as negative 35 degrees Celsius (negative 31 degrees Fahrenheit). It retains full heating capacity at negative 25 degrees Celsius (negative 13 degrees Fahrenheit) and functions at 70 percent capacity at negative 35 degrees Celsius (negative 31 degrees Fahrenheit). Additionally, the innovative heat pump incorporates a refrigerant cycle that prevents frost accumulation on the outdoor heat exchanger, thereby enhancing heating performance. The impressive solution is also equipped with a high-capacity, high-efficiency twin rotary inverter compressor that uses low Global Warming Potential (GWP) R32 (GWP 675) refrigerant, available with HSPF2 13.4 Btu/Wh and 13.6 kBtu/h.
“The recognition from ASHRAE and AHR reflects LG’s ongoing dedication to HVAC technological innovation and electrification,” said James Lee, head of the Air Solution Business Unit at LG Home Appliance & Air Solution Company. “The Residential Cold Climate Heat Pump is a solution that can withstand extreme cold weather conditions and help improve energy efficiency in homes. Our focus remains on creating more environmentally responsible solutions that align with consumer needs while simultaneously reducing our global environmental footprint.”
LG’s comprehensive suite of heating and cooling solutions for commercial, light-commercial and residential applications continues to receive industry recognition. This is largely due to LG’s consistent efforts to provide innovative HVAC solutions leveraging the company’s advanced core technologies, which elevate performance and support the move to electrification.
LG prioritizes heat pump advancement as a key component of the U.S.’s climate improvement efforts. Several states have committed to improving decarbonization, setting a goal for heat pumps to constitute at least 65 percent of all new HVAC and hot water heating systems by the end of the decade.
LG’s commitment to these broader goals is further demonstrated by its leadership of the Consortium for Advanced Heat Pump Research, founded in collaboration with the University of Alaska to establish an Advanced Cold Climate Heat Pump Laboratory in Alaska. LG has also set up a global R&D triangle connecting North America, Europe (Oslo, Norway) and Asia (Harbin, China), with the aim of accelerating the development of high-performance heat pumps for regions that endure extreme cold.
“We understand the need to develop and validate products under extreme cold conditions, and the award-winning LG Residential Cold Climate Heat Pump is a testament to our ongoing efforts in this important area,” added Lee. “By minimizing reliance on fossil fuel-driven heating systems and cutting down on any supplementary back-up heating, the heat pump reduces environmental impacts and supports the larger decarbonization and electrification movements.”
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By News Reporter
Portable projectors are quickly becoming essential home entertainment devices, offering a compelling blend of performance and practicality to content lovers who want to take their screen on the go. While great projectors are compact and portable, the best ones also feature iconic designs that enrich the viewing experience without sacrificing immersion or image quality.
Amidst this growing trend, one product stands out by combining form and function. LG CineBeam Q projector (HU710PB) recently received a Red Dot Design Award and Silver Award from the International Design Excellence Award (IDEA) for its outstanding design. Two of the three most prestigious global accolades, these victories prove the projector’s exceptional design and practical functionality, especially its standout aesthetic appeal in the modern living environment as noted by the Red Dot Design Award jury.
The unique, extremely portable LG CineBeam Q projector’s design is both compact and refined. The CineBeam Q features a sophisticated and sleek metallic look that seamlessly blends into any space as a chic interior design accessory. This advanced projector has a 360-degree rotatable handle that lets users carry it indoors or outdoors, like on a camping trip or in the backyard, with ease, allowing them to enjoy high-resolution 4K content everywhere they go.* This handle also functions as a stand, making it easy to place in various settings.
No stranger to global design awards, LG’s projectors have won various international accolades over the years, many for its flagship LG CineBeam and LG ProBeam models. The LG CineBeam HU80K received the Best of the Best accolade at the Red Dot Design Awards in 2018, the same year it won an iF Design Award and ranked on Good Design Awards’ Best 100, a reputable list that honors artistic brilliance alongside exceptional usability. In the following year, the LG CineBeam HU85L was nominated for a Red Dot Design Award and iF Design Award for its minimalist form factor which harmonizes with all kinds of stylish interiors. Additionally, HF80J and HF85J received the Red Dot Design Award and the iF Design Award in 2017.
This design history extends far beyond the CineBeam models. For example, the LG ProBeam BU50NST business projector claimed a Red Dot Design Award and Good Design Award in 2020 for its practical design that blends naturally into office spaces. The LG ProBeam shows that business projectors used in meeting rooms and commercial venues can be aesthetically pleasing too.
While stylish, compact projectors are gaining popularity, some users are concerned that these designs may compromise functionality. Fortunately for them, LG’s latest projectors offer the best of both worlds, with advanced functions that elevate the user experience complemented by the most sleek and stylish designs. That’s why LG CineBeam Q was named the “Top Choice 2024” by
link hidden, please login to view, a world-renowned tech review and discussion community specializing in home theater and AV devices. Their review highlights its crisp images, vibrant color reproduction, high-quality design and robust functionality. LG CineBeam and ProBeam projector models continue to challenge conventional design through a strategy that champions innovation above all else. Stay tuned to for the latest updates on the company’s most advanced projectors to date.
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* The projector requires an external power source through a power cord or external battery, as it does not feature a built-in battery.
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By News Reporter
Widely recognized by artists as the ultimate digital canvas, LG OLED continues to push the boundaries of artistic exploration and inspiration through art installations that defy convention. While LG OLED captivates art enthusiasts globally through its visionary artist collaborations, the dynamic and unique artistic spirit of Seoul remains a key source of the company’s inspiration.
Aligning with this sentiment, Seoul Art Week, which recently held a series of art festivities that included world-famous Frieze Seoul, provided the opportune moment to demonstrate its profound dedication to Korea’s vibrant cultural landscape.
As Frieze Seoul’s official headline partner for the second consecutive year, LG captured the hearts of art aficionados worldwide with a collaborative exhibition, Suh Se Ok X LG OLED: Reimagined by Suh Do Ho, Shaped by Suh Eul Ho, that honored the creative legacy of Suh Se Ok, the late Korean abstract ink painter revered for his exquisite brushwork and poignant human forms.
As a heartfelt homage to a true master of his craft, this exhibition reunited Suh with his two sons, artist Suh Do Ho and architect Suh Eul Ho, for a touching reimagination of his iconic masterpieces through the creative lens of his kin. To ensure the Suh brothers had all the tools required to create something befitting their father, LG provided its transparent OLED TVs as a groundbreaking artistic medium that can explore the infinite possibilities and depth of ink painting in a whole new dimension.
Acclaimed installation artist Suh Do Ho brought his father’s Circle of Life and Wayfarer artworks to life through distinctive animated shorts, with a stunning installation comprised of eight transparent OLED TVs serving as a mesmerizing backdrop. The ethereal, lucid screens created the illusion of a floating canvas to curate a captivating, multi-dimensional experience that seamlessly blended physical and digital mediums.
On the other hand, Architect Suh Eul Ho took creative rein as the exhibition’s spatial designer. Leveraging the pristine images of LG OLED and the dynamic possibilities of transparent displays, he was able to meticulously arrange the artworks to form one cohesive, awe-inspiring experience. This way, visitors could fully appreciate the individual layers of each piece while admiring an expansive view of the space’s ever-shifting landscape.
For the first time in its long history of collaborations with artists, LG’s innovative transparent OLED TVs became an integral part of the artwork. These cutting-edge screens, which are unrivalled when it comes to harmonizing original artworks with their digital reinterpretations, blend timeless legacy with creative innovation like no other can.
In addition to the seamless fusion of art and technology on show at Frieze Seoul, LG reinforced its commitment to Seoul’s art scene by sponsoring several more events during Seoul Art Week. At the K11 Moon Party, which celebrated Korea’s Moon Festival and debuted the K11 Art Foundation’s first generative art exhibition Lunar Water, LG’s state-of-the-art OLED screens illuminated the city with immersive visual experiences that accentuate the digital artworks on display.
Poignantly intersecting cultural tradition and modern artistic expression, artists a’strict, Tyler Hobbs and Cheng Ran shared their unique interpretations of the moon and its mysteries: a’strict’s Waterfall — Sands presented a majestic visual representation of a cascading waterfall; Tyler Hobbs pioneering NFTs Fidenza #575 and #938 explored the union of digital and analogue art; and Cheng Ran first-ever generative artwork, Self-miracle, presented a reimagined version of his film, In Course of the Miraculous. Meanwhile, LG’s dazzling OLED displays highlighted the full potential of featured works, with the moon’s magic seemingly descending to Earth in an unforgettable way.
In support of another cultural initiative held during Seoul Art Week, LG’s OLED screens were once again transformed into digital canvases, this time for the National Museum of Modern and Contemporary Art’s (MMCA) Connecting Bodies exhibition, the first of many projects to be undertaken under LG’s three-year partnership with the museum.
Exploring the concepts of connectivity and the digital evolution of our physical forms, this exhibition utilized LG OLED’s unmatched visuals to showcase immersive, interactive installations that respond in unique ways to movement and touch. Through groundbreaking technology, this unique exhibition ushers in a new era of art – an age where boundaries between the physical and digital worlds blend seamlessly through new creative mediums.
Although Seoul Art Week may have come to a successful close, the LG OLED ART journey, as well as the creative possibilities of LG’s cutting-edge screens, continue to live on to inspire and astound the masses throughout 2024 and beyond. To follow every step of this journey, stay tuned to
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