Celebrating “Life’s Good” Culinary Culture and Kitchen Life With Global Gourmets
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By News Reporter
Company Introduces SKS Brand Refresh, Showcases Superb
New Built-in Kitchen Solutions at Premier Industry Event
SEOUL, Feb. 20, 2025 — LG Electronics (LG) announces the rebranding of its SIGNATURE KITCHEN SUITE to SKS at the 2025 Kitchen and Bath Industry Show (KBIS) in Las Vegas, Nevada, U.S.A., from February 25-27. Originally launched in 2016, the SIGNATURE KITCHEN SUITE brand now enters a new era with a refreshed identity and a new lineup of cutting-edge kitchen appliances under the SKS name.
The transformation reflects the brand’s refined aesthetic, modern positioning and steadfast commitment to sophisticated design and advanced innovation. The new “SKS” is designed to resonate more strongly with customers worldwide while maintaining the brand’s essence. This rebranding underscores SKS’s leadership in the luxury built-in appliances.
Despite global market challenges, SKS is poised to solidify its leadership by leveraging cutting-edge Core Technology, AI-driven convenience and sophisticated design. This strategy positions the brand as a key player in the growing built-in appliance market, reinforcing its position as a premier household appliance leader. Following KBIS 2025, LG will roll out a comprehensive brand renewal across all customer touchpoints, including retail stores and showrooms, and will expand its U.S. presence with a third showroom.
At KBIS 2025, LG is showcasing a range of innovative SKS appliances designed to enhance luxury kitchen aesthetics and functionality. Leading the lineup is the new 36-inch Cook-zone-free Induction Pro Range, featuring the industry’s first free-zone cooking surface range, allowing users to place cookware anywhere on the cooktop. This range also includes an advanced convection system for fast and even cooking, steam technology to preserve meal quality, a built-in camera for real-time monitoring and LG’s Gourmet AI for intelligent and precise heating control.
Complementing the Pro Range, SKS’s new dishwasher offers a flawlessly flush fit with standard-depth cabinetry. Aligning perfectly with the front edge of the counter, the dishwasher helps customers maintain the clean, uninterrupted lines of their custom-designed kitchen.
In addition, LG is introducing the groundbreaking SKS Island System, a highly-evolved kitchen island concept integrating LG’s cutting-edge cooking and ventilation technologies. This system features a hidden induction cooktop that blends with the countertop’s woodgrain finish when not in use, and a downdraft ventilation system with SKS’s proprietary air curtain technology for effective smoke and steam removal. Customizable built-in storage spaces around the ventilation system exemplify SKS’s commitment to personalized luxury.
“The new SKS represents the natural and ongoing evolution of our ultra-premium kitchen brand, celebrating a decade of excellence,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “By embracing our True to Food philosophy, SKS will continue to deliver differentiated kitchen solutions that enhance the customer experience and strengthen LG’s leadership in the high-end built-in market.”
Visitors to LG’s booth (West Hall #2417, Las Vegas Convention Center) at KBIS 2025 can experience firsthand the superior style and functionality of the latest LG premium kitchen innovations. For more information on SKS, visit
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By News Reporter
New Product Leverages Company’s Innovative Technologies and Design Prowess to
Offer an Effortlessly Elevated Kitchen Experience
SEOUL, Feb. 18, 2025 — LG Electronics (LG) is set to showcase its “Fit & Max” kitchen solution at the 2025 Kitchen and Bath Industry Show (KBIS) in Las Vegas, offering a design that seamlessly fits into spaces while maximizing both capacity and performance. Boasting Zero Clearance technology, the company’s cutting-edge kitchen appliances are an ideal fit for any kitchen.
The expanded lineup includes three-door and four-door refrigerators with Zero Clearance – a technology that minimizes wasted space, provides impressive installation flexibility and helps homeowners achieve a stylish built-in kitchen aesthetic. Thanks to cleverly-designed hinges, the main compartment doors can open fully with only 4 millimeters of clearance between the side of the appliance and the surrounding cabinetry or adjacent wall.
The new models also leverage the company’s proprietary Thin Door technology, which adds to the visual appeal of the new refrigerators and further contributes to optimal space efficiency in the kitchen. 100 millimeters-thick on previous models, the doors have been slimmed down to just 55 millimeters, delivering a sleek and sophisticated appearance without sacrificing insulation performance.
Moreover, LG’s new lineup provides a generous capacity, ensuring ample space for storing food items, beverages and ingredients. The newly designed middle- and freezer-drawers offer enhanced accessibility and easier, more convenient organization. The new, premium LG refrigerators also on show at KBIS 2025, feature Dual Ice Solution and Mini Craft Ice, allowing users to elevate their favorite drinks, chill refreshments for a party, or quickly cool a hot soup or broth with freshly-made ice.
In addition to refrigerators, LG expands its product lineup with a wider range of “Fit” offerings, combining space-efficient design with enhanced performance in various appliances. Another standout from the LG kitchen solution lineup is the new Flush Depth dishwasher, which fits perfectly with standard-depth cabinetry for a seamless and streamlined look. The new dishwasher incorporates advanced cleaning and drying technologies, including QuadWash Pro and Dynamic Heat Dry, to deliver industry-leading performance and enable the 1 Hour Wash & Dry cycle. LG’s QuadWash Pro technology creates microbubbles that thoroughly remove stains from dishware, while Dynamic Heat Dry utilizes a dry boost function to enhance drying performance. Drying effectiveness is further increased by the company’s AutoVentDry function, which automatically opens the dishwasher door after the completion of a cycle.
“An ideal fit for today’s kitchen and lifestyle, LG’s expanded Zero Clearance lineup presents next-level user experiences through advanced innovation and thoughtful design,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “We will continue to introduce appliances that offer customers the best of performance, style and convenience for a truly differentiated kitchen experience.”
Visitors to KBIS 2025 from February 25-27 can experience all the latest LG kitchen innovations, including the new kitchen solutions, at the company’s booth (West Hall #W2417, Las Vegas Convention Center).
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By News Reporter
Company Recognized as One of the World’s Most
Responsible and Sustainability-Focused Corporate Citizens
SEOUL, Feb. 13, 2025 — LG Electronics (LG) has once again secured a “Top 1%” ranking in S&P Global’s Corporate Sustainability Assessment (CSA), marking the second consecutive year it has received this distinction. Scoring 77 out of 100, LG achieved the highest marks among the 66 companies in the CSA’s Leisure Equipment & Products and Consumer Electronics industry category.
LG’s consistent performance across multiple assessment categories reflects its commitment to responsible environmental, social and governance (ESG) management. The company received high marks in environmental criteria, demonstrating strong performance in waste and pollutants management, energy management program and climate strategy. It also scored well in social categories, including human rights, supply chain management and customer relations. Additionally, LG earned high ratings in governance for its transparency in reporting sustainability-related information.
S&P Global’s CSA provides a comprehensive evaluation of companies’ ESG performance, identifying the top 1 percent, 5 percent and 10 percent in each industry. Out of 7,690 companies across 62 industries assessed in the latest evaluation, only 66 achieved the “Top 1%” ranking.
Securing this recognition for consecutive years highlights LG’s growing global acknowledgment as a leader in ESG management. The CSA serves as a key benchmark for investors worldwide, reinforcing LG’s commitment to sustainable business practices.
To realize its Better Life for All vision, LG has established six strategic tasks for ESG management. These are focused on what LG terms the “3Cs” for the planet (carbon neutrality, circularity and clean technology), and the “3Ds” for people (design for all, decent workplace and diversity & inclusion).
LG is furthering its commitment to sustainability with plans to transition to 100 percent renewable energy at all domestic and U.S. business sites, as well as international manufacturing facilities, by 2050. As part of its climate action strategy, the company aims to achieve carbon neutrality by 2030.
Notably, LG became the first home appliance company in South Korea to have its corporate greenhouse gas (GHG) emissions reduction targets validated by the Science Based Targets initiative (SBTi). The company is committed to reducing absolute Scope 1 and Scope 2 GHG emissions by 54.6 percent by 2030, using 2017 as the baseline year. Additionally, LG is committed to cutting Scope 3 emissions from the use of sold products by 20 percent per functional unit by 2030, based on a 2020 baseline.
Additionally, LG is enhancing resource efficiency by increasing the use of recycled plastics sourced from waste appliances and developing paper-based cushioning materials to reduce plastic use in packaging.
LG remains dedicated to fostering a strong corporate culture rooted in ethical business practices. The company has implemented its Code of Ethics and Code of Conduct across all business sites and has established Human Rights Principles to uphold corporate integrity. LG continues to transparently communicate its business direction and corporate value enhancement plans, including the Future Vision 2030, the LG Electronics India IPO and shareholder return policies, ensuring meaningful engagement with stakeholders.
Furthermore, LG has reinforced its corporate governance structure by establishing clear guidelines on the independence, diversity and expertise of its independent directors, along with the implementation of its corporate governance charter.
“As a responsible global corporate citizen, LG remains dedicated to upholding the principles of good ESG management and will continue striving toward a future of shared, sustainable growth,” said Hong Sung-min, head of LG’s ESG Strategy Division.
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By News Reporter
Last year, LG Vietnam made waves in the gaming scene by introducing the Life’s Good Tournament, which was the first and only local area network (LAN) party gaming tournament in Vietnam. This premier League of Legends (LoL) competition in Vietnam attracts talented teams from across the nation, who compete through several qualifying rounds to reach the grand final held at Another Saigon by LG, brand experience space in Ho Chi Minh City. The 2024 final, held on November 30, featured the top teams from four different regions: GENETIC ESPORT from Lighting Esport Complex, HST from OGE Stadium, 2 GAME ĐI VỀ from Unicorn Cyber and ALPHA MALE from Vikings. These cybernets are fully equipped with LG UltraGear gaming monitors, which provide the ultimate gaming experience with brilliant OLED displays.
The grand final was graced by legends of the local eSports scene, including SOFM, Đức Mạnh, Clear and KillerQueen, who provided professional mentorship to the four teams. They shared their practical skills and inspired a competitive spirit in each competitor. After some of the most intense battles in the nation’s gaming history, GENETIC ESPORT emerged as the champion of the Life’s Good 2024 Tournament, followed by runners-up HST and third-place finishers 2 GAME ĐI VỀ and ALPHA MALE.
“This is our second time participating in the Life’s Good Tournament and our team came with a solid plan to conquer the country’s best LoL teams,” said a player of GENETIC ESPORT. “Our outstanding performance in the final was inspired by our mentor, KillerQueen. We are extremely grateful to LG for creating a professional platform that allows us to compete with other talented teams while unlocking the full potential of our passionate eSports community in Vietnam.”
This convincing victory was the result of tireless preparation and effort, earning the GENETIC ESPORT team a trip to Korea in December 2024. They have explored the heart of competitive League of Legends, visiting iconic locations such as LCK Park, the Gen.G Headquarters and LG GROUND220. The team also received a 45-inch UltraGear OLED Curved Gaming Monitor WQHD and vouchers worth 50 million VND.
GENETIC ESPORT was already well-known to LG, having fought their way to an exhibition match against one of the world’s top LoL teams, Gen.G,
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The Life’s Good Tournament 2024 gave participants the opportunity to experience LG UltraGear, a leading gaming monitor brand recognized for its unprecedented refresh rates and response times. Courtesy of the company’s cutting-edge OLED technology, LG UltraGear makes every scene – whether bright or dark – come to life with realistic details that take the gaming experience to an entirely new level.
With a wide array of display solutions built for gamers, the LG UltraGear lineup has become the go-to gaming monitor brand in the local market. Since 2021, UltraGear has been the official partner of Gen.G, a leading eSports organization, further cementing its reputation for supporting high-level gameplay in this League of Legends-obsessed nation.
Through various initiatives designed to foster Vietnam’s eSports community, LG hopes to elevate the local talent so that more local gamers can compete on the biggest eSports stages in the world. With the Life’s Good Tournament, LG Vietnam aims to deliver the value of Life’s Good to more Vietnamese consumers through its advanced gaming solutions and technologies.
Contributed by LG Vietnam
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By News Reporter
LG has recently embarked on a global brand refresh, redefining its iconic Life’s Good tagline for a new generation. This vision is being extended to LG in Australia and New Zealand (LGANZ), where the company is embracing its global ESG strategy under the theme: A Better Life for All.
Grounded in the belief that Life’s Good when we Do Good, LG has committed to six Do Good missions. These span from achieving carbon neutrality in its operations to designing inclusive products that can be enjoyed by everyone, regardless of their abilities. Together, these efforts reinforce LG’s mission to create meaningful connections and empower individuals to make a difference.
Recognizing that creating meaningful change is a group effort, LGANZ partnered with Taronga Conservation Society Australia, combining technological innovation with conservation expertise to drive impact. The partnership represents a shared vision to amplify positive impact and inspire others to join the movement. It’s about making doing good a daily habit, proving that small actions can drive significant change, with everyone playing a part in creating a better life for all.
As part of the partnership, LG is the first-ever presenting partner of Taronga’s Hatch Accelerator Program, the world’s only zoo-led startup incubator. Supported by LG, Hatch reimagines what’s possible in conservation innovation through a 14-week program designed to help ecopreneurs tackle some of the planet’s most critical environmental and conservation challenges. The 2025 Hatch cohort, accelerated by LG, will participate in masterclasses, workshops, and receive mentorship from Taronga and LG’s extensive networks. Participants will also gain investor training and pitch readiness, equipping them to bring their visionary solutions to life.
To bring this mission closer to home, LG hosted its 2024 Reinvent Day for its Australia and New Zealand teams – a dynamic brand immersion event streamed live from LGANZ’s NSW office in Parramatta to offices across the country and across the ditch in Auckland, New Zealand. The event was designed to educate and inspire employees, providing a deeper understanding of LG’s global ESG strategy and its alignment with local initiatives.
Employees were introduced to the partnership with Taronga Conservation Society Australia through various activities, including an inspiring panel discussion with wildlife activist Tyson Mayr, LGANZ leaders Gemma Lemieux and Louise Annetts, Hatch Program Director Christie Gazal and Taronga’s Education Director Paul Maguire. Together, they explored how purposeful choices and collective action can drive meaningful change, reinforcing the idea that doing good enriches both the planet and our own wellbeing.
Beyond education, LG encouraged employees to take action through various initiatives. This included the announcement of an upcoming volunteer beach clean-up with Taronga Zoo, the opportunity to “e-Dopt” a Taronga Zoo animal, while LG donated AUD 10,000 to support Taronga’s Red Panda conservation efforts, exemplifying LG’s commitment to doing good. LG also launched its internal LG Lifestylers program, encouraging employees to become brand advocates and share how LG’s innovations and initiatives are creating joy and meaningful moments in their own lives.
Yet, this is not a new direction for LGANZ. For years, it has demonstrated a commitment to making a difference through initiatives like the LG Local Legends Program and disaster relief efforts, donating over AUD 1.7 million to communities in need. The partnership with Taronga Conservation Society Australia represents the next step in LG’s journey, demonstrating how even small actions can create a ripple effect and empower people to contribute to a better future.
By embodying the principle that Life’s Good when we Do Good, LG invites customers, employees and partners to join a movement that goes beyond products. Together, LGANZ and Taronga Conservation Society Australia are shaping a future, rooted in optimism, sustainability and positive impact.
Let’s make life better, one action at a time. To find out more about the LGANZ and Taronga Conservation Society Australia partnership, please visit:
link hidden, please login to view. Contributed by LG Australia and New Zealand
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