LG Becomes First Home Appliance Brand to Launch Rental Service in Taiwan
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By News Reporter
The Company Achieves Record-High First-Quarter Revenue
Surpassing KRW 22 Trillion
SEOUL, Apr. 7, 2025 — LG Electronics Inc. (LG) today announced its preliminary earnings results for the first-quarter of 2025, reporting a consolidated revenue of KRW 22.7 trillion and operating profit of KRW 1.3 trillion.
This marks the first time LG’s first-quarter revenue has exceeded KRW 22 trillion. Despite ongoing macroeconomic challenges, including a global economic slowdown, the company’s focus on “qualitative growth” businesses played a key role.
Especially in B2B sectors, the Eco Solution (ES) business has been the primary driver of growth in both revenue and profitability. Other areas—such as subscription services, webOS-based advertising and content, and direct-to-consumer (D2C) sales—also contributed to the company’s record-breaking results.
Operating profit exceeded KRW 1 trillion for the sixth consecutive year, continuing to reflect a stable profit structure. Increased revenue from high-margin areas created a strong operating leverage effect, helping to sustain a stable profit structure. Additional drivers of profitability included efficient resource allocation, normalization of raw material and logistics costs, and enhanced agility in global production operations.
In the home appliance solution business, LG’s premium products maintained strong leadership in the global market. The built-in appliance business – a B2B segment – alongside key component sales such as motors and compressors, also contributed meaningfully to the performance.
The company’s subscription business, which combines hardware and services, is rapidly expanding. In 2025, LG plans to further strengthen its subscription-ready product lineup and customer care services, while also accelerating the global rollout of its subscription model.
In the media and entertainment solution business, from this year, LG is integrating its display-based businesses – including TVs, IT (laptops, monitors) and ID (commercial displays) – to generate synergy in its webOS-based advertising and content platform, traditionally centered around smart TVs.
LG’s 2025 TV lineup introduced enhanced AI features such as personalized content recommendations, superior picture quality and immersive sound. New products like the ultra-light LG gram Pro AI laptop and the portable LG StanbyME 2 lifestyle screen received positive responses from global markets. The commercial display segment also secured several large-scale international contracts.
The vehicle solution business, continues to expand sales of high value-added products, especially in in-vehicle infotainment (IVI) systems, while diversifying into automotive content platforms. LG Magna e-Powertrain is strengthening its competitiveness through advanced motor and inverter technologies and is enhancing operational capabilities at global production sites to support long-term growth. Meanwhile, the automotive lighting business is accelerating development of next-generation technologies, such as high-resolution and intelligent lighting systems, while improving overall efficiency.
The heating, ventilation and air conditioning (HVAC) business began operating as an independent Company in the first quarter. By focusing business capabilities on the essence of the order-based HVAC business and the characteristics of customers, the company is increasing its contribution to profitability.
In the commercial HVAC space, LG secured major overseas contracts in markets such as Singapore, thanks to its ability to provide localized, tailored solutions. Going forward, LG aims to make HVAC a core pillar of its B2B portfolio by leveraging its proprietary technologies in compressors, fans, heat exchangers and AI engines.
In the residential market, LG plans to maintain its leadership with AI-powered innovations. Additionally, in industrial and power-generation sectors, the company is actively pursuing new opportunities with large-scale chiller systems.
These figures are tentative consolidated earnings based on K-IFRS provided as a service to investors prior to LG Electronics’ final earnings results, including net profit. Details regarding each division will be announced officially later this month.
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By News Reporter
Company’s New Brand Film Showcases Affectionate Intelligence,
Delivering Meaningful and Thoughtful Experiences to Customers
SEOUL, April 1, 2025 — LG Electronics (LG) has unveiled a new a brand film titled “Less Artificial, More Human,” inspiring customers to explore how life can be enriched through thoughtful moments and meaningful experiences powered by LG’s Affectionate Intelligence. This film is part of the ongoing Life’s Good global campaign, initially introduced in August 2023 to spread a message of optimism worldwide.
LG is committed to redefining the customer experience, ensuring that the essence of Life’s Good is reflected in every aspect of its products, services and communications. In this evolving AI era, LG continues its pursuit of delivering more authentic experiences by keeping humans at the heart of AI innovation.
This year’s campaign emphasizes Life’s Good moments in everyday life with LG’s Affectionate Intelligence, which better understands and empathizes with customers. By incorporating the company’s human-centric philosophy, LG aims to move beyond technology-centric AI approaches, fostering deeper connections and more meaningful interactions between their products and users.
The new brand film heartwarmingly conveys how LG intuitively integrates its AI into customers’ daily routines, offering support to foster personalized experiences that enhance life at home, work and on the go.
The film begins at home, where a family enjoys ordinary yet precious moments together, relieved from daily chores with LG AI Home solutions quietly adapting to their individual needs. Whether it’s a gentle reminder to take an umbrella or automatically turning off the lights when everyone has left, the intelligent home simplifies routines so individuals can have the peace of mind to go about their day. As the film continues, viewers can see how the workplace transforms into a balanced environment with optimal air quality and temperature control for enhanced comfort. On the road, the system intuitively understands the physical and emotional state of both the driver and passengers, providing personalized recommendations that make every journey more relaxing and reassuring.
“Our brand’s focus is not just on AI technology itself, but on how it enhances customers’ lives in meaningful ways,” said Kim Hyo-eun, vice president and head of LG’s Brand Management Division. “This campaign aims to showcase how LG’s Affectionate Intelligence can positively transform our daily life, seamlessly integrating into everyday moments to offer comfort, ease and connection.”
The global campaign has rolled out in countries including the UK, Germany, Brazil, Mexico and Australia throughout March. The brand film can be viewed on
link hidden, please login to view, and more details about the campaign can be found on the LG website (). # # #
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By News Reporter
LG Electronics has achieved a significant milestone by securing a spot in Interbrand’s Best Global Brands 2024. This accomplishment is the result of LG’s bold rebranding efforts. Hyoeun Kim, vice president of Brand Management Division, Overseas Sales and Marketing Company at LG Electronics, shares her insights and the story behind this transformation. LG has embraced its evolution into a “Smart Life Solution Company,” redefining its identity to deliver innovation that enhances everyday life.
In an interview with Forbes, Kim shared insights into LG’s branding journey, highlighting the company’s commitment to its “Life’s Good” promise and its ethos of “brave optimism.” She emphasized the importance of creating meaningful connections through both internal and external communications, as well as engaging customers through products and campaigns that inspire positivity and confidence in the future.
As part of this transformation, LG has launched comprehensive branding initiatives, including targeted activities to engage younger generations like Gen Z. Campaigns such as “Optimism Your Feed” on TikTok and YouTube resonated strongly, amassing over 1.8 billion views and significantly boosting global engagement.
LG remains dedicated to evolving its brand and connecting with customers worldwide through innovative solutions and impactful communication strategies. Visit
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By AmuLulu
Why did the latest WebOS update 03.51,15 change my home screen settings?
That is very RUDE
It is MY home screen, not yours☹️
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By News Reporter
Company Presents Expanded Range of Solutions for Home Design and
Residential Builder Markets at Major Industry Tradeshows in Las Vegas
SEOUL, Feb. 25, 2025 — LG Electronics (LG) is showcasing its cutting-edge residential space solutions at the 2025 Kitchen and Bath Industry Show (KBIS) and 2025 International Builders’ Show (IBS), both taking place in Las Vegas from February 25-27.
As a regular exhibitor at KBIS and a first-time participant at IBS – the world’s largest annual B2B construction tradeshow – LG introduces a range of innovative products and solutions designed to meet the evolving needs of home designers and builders in the American market. Aligned with America’s latest lifestyle and housing trends, LG’s offerings combine thoughtful design with cutting-edge technologies.
At KBIS 2025, LG is set to captivate and inspire attendees with its rebranded SKS (SIGNATURE KITCHEN SUITE) ultra-premium built-in kitchen solutions. Visitors will experience the passion and authenticity behind SKS’s True to Food philosophy through the brand’s latest innovations, including the SKS 36-inch Cook-zone-free Induction Pro Range and the revolutionary Island System concept.
Executive Chef Nick Ritchie, from the SKS Experience & Design Center in Napa Valley, Calif., will host live culinary demonstrations featuring the SKS Pro Range and Combi Wall Oven. These cutting-edge appliances feature Gourmet AI, which analyzes available ingredients and suggests optimal recipes and cooking modes for an elevated cooking experience.
The SKS showcase will also highlight “Technicurean” concept kitchens – where culinary expertise meets advanced technology. Designed for different facets of the Technicurean lifestyle, these kitchens seamlessly integrate SKS’s latest innovations, including the 24-inch column wine cellar with LG ThinQ-enabled wine curation and the stylish SKS Transitional package.
Maximizing Space, Energy Efficiency and Everyday Convenience with LG
Beyond SKS, LG’s KBIS exhibit presents a range of premium LG-branded solutions designed exclusively for the U.S. market. Visitors can explore high-capacity, high-efficiency appliances across four dedicated zones – Zero Clearance, Zero Gas, Zero Venting and Zero Inefficiency – experiencing seamless connectivity and personalized comfort enabled by the LG AI Home hub, ThinQ ON and smart life solutions including ThinQ UP and ThinQ Care.
Emphasizing the “Zero” theme, LG introduces innovations designed to optimize home spaces. The Zero Clearance Zone, styled as a chic, modern living environment, features appliances incorporating LG’s space-efficient Zero Clearance technology. Showcasing the benefits of electrification, the Zero Gas Zone highlights a variety of electric kitchen and laundry appliances, including induction cooktops and ovens. The Zero Venting Zone, demonstrates LG’s leadership in heat pump dryers. The dryers provide enhanced efficiency with the company’s DUAL Inverter heat pump and accurate fabric-type and load-weight analysis with the AI DirectDrive (AI DD) Motor and 6 Motion technology. A cutaway model provides an inside look at LG’s advanced heat pump dryer mechanics.
The Zero Inefficiency Zone introduces the “Zero Labor Home” lifestyle with LG ThinQ ON AI Home hub and a suite of AI-powered appliances. This includes spacious, high-capacity solutions ideal for larger households, such as the LG SIGNATURE 29-inch washer and dryer pair and the 29-inch WashTower. Enhancing everyday convenience, LG ThinQ ON simplifies home management, ThinQ UP offers continuous service upgrades and ThinQ Care delivers premium, proactive support, creating a smarter and more efficient living experience.
Accelerating Expansion into the U.S. Builder Market with Total Space Solutions
Debuting at IBS, LG is showcasing an array of solutions for builders, designed to meet the evolving needs of homebuilders and the unique demands of their customers. LG’s comprehensive IBS exhibit features concept spaces designed to accommodate various lifestyles and preferences, each offering an optimized package that reflects the company’s intimate knowledge and understanding of the latest American housing trends.
Builders can explore a range of compelling home solution collections, including packages with ENERGY STAR-certified appliances with heat pump technology and premium built-in packages customized for single-family and multi-family homes. The exhibit’s central meeting area allows attendees to connect with LG Pro Builders, LG’s dedicated salesforce for the builder market, to discuss the residential solutions on display.
LG’s IBS exhibit also highlights the benefits of its smart home management solutions. LG ThinQ integrates smart appliances and IoT devices into a unified smart home system, enhancing convenience and security for homeowners. Additionally, LG ThinQ Care offers proactive support, intelligently safeguarding appliance performance and reliability while helping to prevent costly and inconvenient service visits.
“By participating in both KBIS and IBS, LG is reinforcing its commitment to delivering tailored, high-efficiency total space solutions for the U.S. built-in and housing markets,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “We will continue to provide innovative solutions that fully address the needs of both our B2C and B2B customers.”
Visitors to KBIS 2025 and IBS 2025 from February 25-27 can experience LG’s latest innovations at the company’s booths (West Hall #W2417 and #W2931, Las Vegas Convention Center).
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