LG Introduces Advanced Commercial Display Advertising Solutions for B2B Clients
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By News Reporter
LG’s New OLED evo Exemplifies Visual Perfection With Striking Brilliance and
Unrivaled Blacks, Along With AI Personalization for a Tailored User Experience
SEOUL, Jan. 5, 2025 — LG Electronics (LG) today unveiled its 2025 OLED evo lineup, highlighting a range of advanced TV offerings, including the world’s first true wireless OLED evo M5, and OLED evo G5 models. With LG’s latest α (Alpha) 11 AI processor Gen21 at its core, the latest OLED evo models present unparalleled OLED picture quality with impeccable blacks, exceptional brightness and advanced processing capabilities. Powered by AI-driven personalization, the LG OLED evo offers a customized experience tailored to each user and showcases the pinnacle of OLED innovation for an elevated home entertainment experience.
The latest OLED evo TVs feature LG’s upgraded Brightness Booster Ultimate technology, which enhances light control architecture and light-boosting algorithms to achieve brightness three times higher2 than conventional OLED models. This significant boost in brightness brings fine details into focus across different brightness levels, resulting in a more vibrant and lifelike viewing experience.
LG OLED evo refines every detail to perfection with flawless blacks, accurate color reproduction and stable performance. The latest models achieve top-notch black levels in both bright and dark settings, producing vibrant and accurate colors. These advanced OLED displays have received UL Solutions’ “Perfect Black”, “Perfect Color” verification and are certified by Intertek for 100 percent color fidelity. The 2025 OLED evo TVs also boast rapid brightness and color temperature stabilization, earning TÜV Rheinland’s “Quick Stability with Image Quality” certification.3 This ensures users experience exceptional picture quality immediately upon powering on the TV.
New for 2025, LG’s latest OLED evo 4K TVs support Filmmaker Mode® with Ambient Light Compensation4 – an advanced version of Filmmaker Mode developed in collaboration with the creative community. This feature accurately detects the lighting conditions of the viewing environment and automatically adjusts the picture settings to maintain the filmmaker’s original intent, delivering a truly cinematic experience in various lighting conditions.
Elevating its reputation as the ultimate choice for gamers, the latest LG OLED evo TVs boast several features tailored to gaming, including the industry’s first 4K 165Hz5 Variable Refresh Rate (VRR), certified by NVIDIA® G-SYNC® and AMD FreeSync Premium. The OLED evo models enhance gaming with tear-free, stutter-free gameplay, minimal input lag and up to 165 frames per second. The OLED evo TVs are the first to receive ClearMR 10000 certification by VESA, ensuring flawless motion and seamless experiences even during fast-paced action sequences.
Powered by the advanced Alpha 11 AI Processor Gen2, the 2025 OLED evo models provide enhanced picture and sound quality. Deep learning algorithms meticulously analyze and refine low-resolution and low-quality images, enhancing them to a higher definition with pixel-level precision for natural and sharper visuals. Additionally, Dynamic Tone Mapping Professional offers expert-level control over HDR10 content for professional creators, allowing precise customization and fine-tuning of images for accurate color and detail representation in all viewing environments.
Complementing the impressive visuals, AI Sound Pro delivers rich, immersive audio with virtual 11.1.2 channels of surround sound, adjusting the tonal balance and clarity for an immersive, tailored listening experience. Designed with personalization in mind, LG’s newest OLED TVs boast AI-powered features that understand and adapt to individual audio and visual preferences. By analyzing over 1.6 billion image settings and 40 million sound profiles, the AI Picture/Sound Wizard tailors audio and visual modes for each user, ensuring a truly customized entertainment experience. These AI-driven features represent a new level of smart TV innovation, making the 2025 OLED evo models the most intuitive and user-centric TVs on the market.
The user experience is further elevated with a personalized journey that begins the moment the TV is powered on, courtesy of the AI Remote. AI Welcome greets users by name and provides tailored recommendations based on their preferences and viewing habits, while AI Voice ID adds convenience by recognizing individual voices, automatically switching profiles and delivering content suggestions that match personal tastes. Finding content on LG’s newest OLED evo TVs has never been easier, with AI Search6 leveraging a Large Language Model (LLM) to understand conversational context and uncover subtle user intentions. Access to Microsoft Copilot further streamlines the process, allowing users to efficiently find and organize complex information using contextual cues. For an even smoother and more engaging experience, the AI Chatbot proactively identifies potential user challenges and offers timely, effective solutions. What’s more, the Generative Image Gallery7 allows users to create custom backgrounds using voice commands, adding a personal and creative touch to the viewing experience.
OLED evo’s user-friendly webOS interface provides a personalized and streamlined experience to access content and settings more easily. The new home screen is faster, more convenient and increasingly personalized with enhanced UI and categories. Additionally, webOS now supports multi-platform integration with the Home Hub, seamlessly connecting with multi ecosystems, ThinQ and Google Home, for control of various IoT devices. By bringing together these versatile ecosystems and broadening cross-platform capabilities, users can effortlessly manage and control their smart home ecosystem through a single, intuitive interface on their LG’s latest smart TVs. Extending benefits beyond the initial purchase, the webOS Re:New program allows LG Smart TV owners enjoy the most up-to-date TV experience for the next five years.
LG has presented the first-ever OLED TV capable of transferring audio and video wirelessly, transforming the home entertainment experience with unmatched audiovisual performance. As the world’s first true wireless OLED TV, the latest M5 series delivers wireless audio and video transmission at up to 144Hz8 without latency or loss in picture and sound quality. Certified by NVIDIA G-SYNC®, this wireless OLED TV ensures a tear-free, stutter-free gaming experience, even during fast-paced action at 4K 144Hz. Building on this innovation, LG has extended its advanced wireless audiovisual technology to QNED TVs, bringing its core value of technological excellence and cutting-edge innovation to more customers.
LG’s OLED evo models have been recognized for their customer value and performance improvement, earning multiple awards including the CES 2025 Best of Innovation Award (for 83G5 models) and the Honoree title (83M5 model) in the Video Display category.
Visitors to CES 2025 will have the opportunity to explore how LG is elevating the home entertainment experience with its latest innovations from January 7-10 at the company’s booth (#15004, Las Vegas Convention Center). To stay up to date with all of LG’s announcements at CES, visit website and LG Global YouTube channel.
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1 Equipped on G5 and M5 series.
2 Applies to 65/55/77/83-inch G5/M5 models, compared to the same sizes of conventional OLED models (B5 series) with a 10% window.
3 65-inch M5/G5/C5 series model has received this certification.
4 This feature works on models equipped with a light sensor.
5 4K 165Hz VRR is available on 55/65/77/83-inch G-series models.
6 Available in US and Korean market at the initial launch.
7 Available in US,UK and Korean markets at the initial launch.
8 Wireless transmission refers to the transferring of video and audio signals between a TV screen and the Zero Connect Box. Visually lossless, based on internal test results with ISO/IEC 29170-2 and measurement results may vary depending on connection status.
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By News Reporter
Consolidating IVI and ADAS Systems in a Single Chip, LG’s Next-gen Controller
Sets a New Standard for the Mobility Experience
SEOUL, Jan. 3, 2024 — LG Electronics (LG), working with Qualcomm Technologies, Inc., will introduce the groundbreaking Cross Domain Controller (xDC) platform for vehicles at CES 2025. Based on Qualcomm Technologies’ Snapdragon Ride Flex System-on-Chip (SoC),* which pre-integrates Snapdragon Ride automated driving stack and computer vision, this cutting-edge solution incorporates LG’s In-Vehicle Infotainment (IVI) System and Advanced Driver Assistance System (ADAS) into a single controller. The xDC platform is set to redefine vehicle performance and elevate the mobility experience.
Due to the increasing complexity of modern vehicles, the need for a central computer that can efficiently manage diverse functionalities has become paramount. The Flex SoC addresses this need, presenting a single SoC with pre-integrated ADAS, automated driving capabilities and an open platform offering support for digital cockpit and IVI. By utilizing Qualcomm Technologies’ flexible, multifunctional chipset, LG’s xDC platform is able to rapidly process data from IVI and ADAS systems concurrently, enhancing the overall driving experience. Along with providing a more efficient mobility experience, this single-SoC innovation reduces component costs. The xDC platform also delivers the proactive assistance of “ADAS confidence view,” which combines 3D and 2D graphics to help drivers maintain focus on the road.
The platform enables drivers and front seat passengers to easily and intuitively access a wide range of information through the vehicle’s main display. This includes critical ADAS alerts, such as distance to the vehicle ahead and lane departure warnings, as well as alternative routes based on real-time traffic conditions. The system can even provide useful lifestyle information, such as promotions from frequently visited stores, to make each journey more enjoyable.
A highly-capable “all-in-one” system that can simultaneously handle multiple vehicle functions, such as navigation, safety systems and ADAS features, the new xDC is the result of close cooperation between LG and Qualcomm Technologies. The Flex SoC, which has obtained Automotive Safety Integrity Level (ASIL)-D certification – an international safety standard – contributes significantly to xDC’s ability to deliver reliable support for critical in-vehicle functions.
At CES 2025, taking place in Las Vegas from January 7-10, LG and Qualcomm Technologies will demonstrate the xDC platform in their respective private showcases. Establishing a new standard for integrated IVI and ADAS systems, the xDC platform efficiently manages and controls complex system functions and is expected to play a pivotal role in the coming software-defined vehicle era.
Looking ahead, the two companies aim to strengthen their leadership in the IVI and ADAS sectors by developing tailored solutions that meet the diverse needs of auto manufacturers. Through component integration and design optimization, LG and Qualcomm Technologies plan to deliver competitive, high-performance technologies that will help define future mobility.
“The xDC platform, which leverages the cutting-edge Snapdragon Ride Flex SoC, offers automakers a flexible solution that simplifies complex systems while enhancing the driving experience,” said Eun Seok-hyun, president of the LG Vehicle Solution Company. “Our collaboration with Qualcomm Technologies sets a new benchmark for the industry, redefining the driving experience.”
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* Snapdragon and Snapdragon Ride are trademarks or registered trademarks of Qualcomm Incorporated. Snapdragon Ride and Snapdragon Ride Flex are products of Qualcomm Technologies, Inc. and/or its subsidiaries.
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By News Reporter
Company Leverages Its Latest AI-driven Innovations to
Expand the Definition of Space Experience
SEOUL, Jan. 2, 2025 — LG Electronics (LG) is showcasing an innovative, new solution that extends the convenience and comfort of the LG AI Home into mobility spaces at CES 2025. The “Lifestyle Solution for Mobility” concept vehicle, on display at the company’s booth, introduces the LG Mobility Experience (MX) platform. This groundbreaking mobility space solution integrates a full suite of LG’s smart life solutions to create a seamless connection between mobility and the AI Home, offering entirely new lifestyle experiences.
LG’s MX platform expands the definition of home solutions, creating a new type of multifaceted, multipurpose space. Using a modular package system, the platform integrates LG’s innovative appliance hardware and AI technologies to transform the vehicle cabin into an adaptable environment. This space can function as an extension of the home, a private media lounge or a creative studio, unlocking a raft of exciting “Space-as-an-Experience” opportunities for potential customers.
The MX platform aligns with prevailing auto industry trends and customer preferences, which are shifting away from traditional notions of transportation and towards the idea of vehicles as a personalized lifestyle space. The platform offers a tailored lifestyle experience where the latest products, AI solutions and services synergize to support superior user comfort and convenience.
The MX platform features a dual-cabin design: a front driver’s cabin and a rear customizable experience space. Users can configure this versatile space in a variety of different ways, such as dividing it into multifunctional zones or converting it into a hyper-personalized lifestyle spaces complete like a creator studio, business lounge or separate zones for relaxation and hobbies. The modular design makes it possible to equip the rear cabin with various appliances, enabling users to select combinations that meet their particular needs and preferences. LG plans to offer the MX platform as a subscription service, making it accessible to a broader audience.
Powered by LG’s AI Home solution, ThinQ ON, the MX platform lets users tailor conditions inside the vehicle and enjoy helpful lifestyle services such as daily schedule management and information briefings. Additional services from external providers – including food and beverage order, laundry and hotel booking – can be integrated to further expand and enrich the user experience.
Visitors to LG’s booth at CES 2025 can explore the MX platform in the “Lifestyle Solution for Mobility” experience space. This will showcase highly-customizable space solutions and mobility lifestyle solutions, featuring LG’s state-of-the-art appliances and Internet of Things devices. It will offer a compelling preview of the future of mobility and connected hybrid living spaces.
“The innovative MX platform, based on the concept of ‘Space-as-an-Experience,’ leverages LG’s strength in appliances and AI Home technology to present a new direction for mobility experiences,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “Pursuing our Zero Labor Home vision, we will continue to connect and expand customer experiences across all aspects of daily life.”
Visitors to CES 2025 from January 7-10 can experience all of LG’s latest innovations, including the MX platform, at the company’s booth (#15004, Las Vegas Convention Center).
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By News Reporter
LG Sets New Standard in Accuracy and Reliability for In-Cabin Solutions With
Ambarella-Powered Driver Monitoring System; Plans Demo During CES 2025
SEOUL, Korea and SANTA CLARA, Calif., Dec. 5, 2024 — LG Electronics (LG), a mobility sector technology leader, and Ambarella, Inc. (NASDAQ: AMBA), an edge AI semiconductor company, today announced that LG will showcase its latest in-cabin solution, developed in partnership with Ambarella, during CES 2025. Ambarella worked in close cooperation with LG to integrate its CV25 AI system-on-chip (SoC) into LG’s Driver Monitoring System (DMS), which allows automotive OEMs to deliver safer vehicles. This DMS is already in production with a global automotive OEM.
With its industry-leading AI performance per watt, Ambarella’s CV25 chipset enables LG’s DMS to perform real time analysis of high-resolution video from in-vehicle cameras. In addition to accurate object recognition, this AI SoC supports smooth high-definition video processing and achieves high energy efficiency, making it ideal for integration with various in-vehicle sensors. The CV25, which is manufactured using 10-nanometer process technology, also facilitates high-quality, detailed imaging in low-light and over a high dynamic range, ensuring stable monitoring regardless of environment, weather or time of day.
Leveraging LG’s VisionWare, a key part of the company’s AlphaWare portfolio of mobility software, this new DMS can accurately detect subtle eye and head movements of the driver. The system employs AI to determine whether the driver is distracted or drowsy based on these movements. Equipped with the CV25, the DMS can recognize these cues irrespective of the driver’s race, gender or age, and provides precise detection and analysis even if the driver is wearing sunglasses, a hat or other accessories.
LG’s DMS solution is designed to fit seamlessly into a variety of software and hardware configurations, offering automotive OEMs considerable flexibility when developing new vehicle models. This flexibility extends to other Ambarella-based LG in-cabin solutions, including its Interior Monitoring System and its Driver and Interior Monitoring System. Additionally, LG is committed to expanding its partnership with Ambarella, as part of its efforts to continuously increase performance for the broad range of LG in-cabin solutions while taking the mobility experience to new heights.
LG and Ambarella are both dedicated to improving vehicle safety, and plan to continue working together and delivering solutions that enable OEMs to meet the New Car Assessment Program (NCAP) and General Safety Regulation (GSR) standards. Additionally, LG is an active partner in Ambarella’s innovation ecosystem; bringing its considerable experience and expertise to this network of industry leaders in AI-based perception, fusion and planning for automotive systems.
“The combination of LG’s highly accurate and reliable in-cabin solutions with the industry-leading AI performance per watt of our CVflow® SoCs is enabling automotive OEMs to achieve the highest vehicle safety levels,” said Fermi Wang, President and CEO of Ambarella. “Our CV25 SoC combines high performance for processing LG’s AI perception stack, along with great efficiency for low power consumption and reduced thermal management, resulting in compact, flexible form factors for vehicle interiors.”
“Our collaboration with Ambarella represents a major step forward in the use of AI-driven technology to advance vehicle safety,” said Eun Seok-hyun, president of LG Vehicle Solution Company. “By combining LG’s in-cabin monitoring expertise with Ambarella’s cutting-edge AI chipset, we’re setting a new standard for in-cabin solutions and actively enhancing road safety.”
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By News Reporter
LG Full HD Monitor (model 27BA560)1
Recent trends show that a lot of people prefer companies that take social and environmental responsibility seriously,2 and this holds true whether they’re working for them, or simply buying their products. This trend underscores the importance of Environmental, Social and Governance (ESG) principles, driving businesses worldwide to adopt more eco-friendly technologies, build low-impact facilities and design greener office spaces that are better for their employees and the planet.
Creating a more environmentally friendly office can involve a variety of measures, from using sustainable materials and installing solar panels to integrating low-carbon features. One of the simplest and fastest ways, however, is upgrading to energy-efficient IT equipment. Among the essential tools in a modern office, computer monitors stand out due to their constant use and significant influence on workplace productivity. Opting for energy-efficient monitors can significantly reduce an office’s overall energy footprint.
For businesses seeking a greener office setup, LG’s latest lineup of business monitors is an excellent choice. Featuring 20 newly launched B2B models, LG showcases its commitment to responsible product design and concern for the wellbeing of users and the environment. This isn’t just empty “marketing talk” – it’s backed by certifications from globally recognized energy and environmental standards. For example, the 27BA560 and 24BA560 models have earned the sought-after EPEAT Gold rating, while many others in the lineup boast EPEAT Silver or Bronze ratings.3 The majority of LG’s new business monitors are TCO Certified, indicating they are both energy efficient and ergonomically designed. Additionally, every model in the lineup is ENERGY STAR-certified. Beyond certifications, LG plans to calculate, manage and report on the greenhouse gas emissions associated with the lifecycle of its new monitor products.
LG Full HD Monitor (model 27BA560)1
Along with sustainability, LG’s business monitors take user comfort and productivity into consideration. The company’s versatile and efficient workplace solutions come with adjustable stands that promote good ergonomics, and eye-friendly features like Reader Mode. Designed to meet the diverse needs of professional environments, the expansive lineup offers a variety of aspect ratios (16:9 and 21:9) and screen resolutions (from Full HD to QHD) to choose from. With various ports, including USB-C, and built-in speakers and webcams,4 LG’s business monitors enable seamless video conferencing and enhanced multitasking, allowing users to charge their devices and efficiently manage their work at the same time.
With the introduction of its business monitor lineup, LG is not only supporting global businesses in their ESG efforts, but also reinforcing its own commitment to ESG-driven management and sustainable product design. The company will continue to deliver premium workspace innovations that simultaneously boost productivity, support the health of users and put less strain on the environment.
To learn more about LG’s business monitor lineup, visit the
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1 The image is staged to enhance the reader’s understanding.
2 Source:
3 EPEAT (managed by the Global Electronics Council) assesses IT products for lifecycle sustainability. Models 27BA850, 24BA850, 27BA750, 24BA750, 27BA650 and 24BA650 have all earned a Silver rating from EPEAT, while models 27BA550, 24BA550, 27BA450, 24BA450, 27BA400 and 24BA400 earned a Bronze rating.
4 Features may vary by model.
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